A Buyer Persona Template for the B2B Marketer
The Effective Marketer
MAY 20, 2011
Buyer Personas for the B2B Marketer. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions.
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