| | | The Content Factor | |  B2B | 60 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR APRIL 20, 2010 How To Craft Content to 4 Stages of the B2B Buying Cycle I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. read more. | | | | | | |
| THE CONTENT FACTOR JULY 6, 2010  Dig Deep with B2B Buyer Personas Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. | THE CONTENT FACTOR MARCH 10, 2010 The Call to Action Has Become a Call to Knowledge As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Tags: Business to Business (B2B Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. read more. | | THE CONTENT FACTOR APRIL 12, 2010 B2B Publishers: Guardians of Truth When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. Tags: Business to Business (B2B cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. What's that about? read more. | | | | | | | |
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THE CONTENT FACTOR | WEDNESDAY, APRIL 28, 2010  Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer
Tags: B2B Buying Cycle Business to Business ( B2B) Content Strategy MORE >> -
THE CONTENT FACTOR | THURSDAY, DECEMBER 9, 2010  Love Your Vendors, Get Tough with Your Clients
Business to Business ( B2B I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients. His rule-of-thumb is contrary to conventional wisdom ; I was intrigued and asked him to elaborate. read more. MORE >> -
THE CONTENT FACTOR | TUESDAY, MAY 3, 2011 More Cool Tools Applied to B2B Marketing: Video Capture
Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools MORE >> -
THE CONTENT FACTOR | FRIDAY, SEPTEMBER 17, 2010  Thought Leadership: The Currency of B2B Content Marketing
Tags: Business to Business ( B2B) Content Marketing MORE >> -
THE CONTENT FACTOR | TUESDAY, JUNE 22, 2010 Crusaders and Shepherds: Lessons for B2B Marketers
Tags: Business to Business ( B2B) Social Media Social Network Content MORE >>
- Craft Content to the Buying Cycle: Stage 3, the Engaged Buyer THE CONTENT FACTOR | MONDAY, MAY 3, 2010
- One-Purpose Email Marketing: The Golden Rule THE CONTENT FACTOR | FRIDAY, SEPTEMBER 3, 2010
- Sales and Marketing: Let Worlds Collide THE CONTENT FACTOR | TUESDAY, MARCH 1, 2011
- Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing THE CONTENT FACTOR | THURSDAY, JUNE 17, 2010
- What's in a Lead Source? THE CONTENT FACTOR | THURSDAY, AUGUST 12, 2010
- B2B Marketing: The Fine Line Between Doing It Right and DIY THE CONTENT FACTOR | THURSDAY, JULY 22, 2010
- Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer THE CONTENT FACTOR | FRIDAY, APRIL 30, 2010
- Don Draper Wins with Emotion (Part 3 of a series) THE CONTENT FACTOR | FRIDAY, OCTOBER 29, 2010
- Don Draper Wins with Emotion (Part 2 of a series) THE CONTENT FACTOR | THURSDAY, OCTOBER 14, 2010
- How to Shine: a B2B Personas Case Study THE CONTENT FACTOR | WEDNESDAY, JULY 28, 2010
- Craft Content to the Buying Cycle: Stage 4, the Invested Buyer THE CONTENT FACTOR | MONDAY, MAY 3, 2010
- How to Attract Readers: Turn the Solution Around THE CONTENT FACTOR | THURSDAY, JULY 29, 2010
- Great Content, But Does It Have Legs? THE CONTENT FACTOR | THURSDAY, NOVEMBER 4, 2010
- Sales & Marketing Alignment: An Intriguing Question THE CONTENT FACTOR | FRIDAY, JANUARY 21, 2011
- Multimedia Content on the Web: No Longer "New" Media THE CONTENT FACTOR | THURSDAY, SEPTEMBER 23, 2010
- On Toys, Tenure, and the Comfort Zone of B2B Marketers THE CONTENT FACTOR | WEDNESDAY, SEPTEMBER 8, 2010
- Now on YouTube: Our White Paper THE CONTENT FACTOR | MONDAY, MAY 9, 2011
- It's Time for Alacrity THE CONTENT FACTOR | WEDNESDAY, DECEMBER 15, 2010
- Case Study Winners: It’s a Program, Not a Project THE CONTENT FACTOR | WEDNESDAY, JANUARY 26, 2011
- Edit Twice, Measure Once THE CONTENT FACTOR | TUESDAY, MARCH 30, 2010
- Building Trust in the Digital Age of B2B Marketing THE CONTENT FACTOR | MONDAY, SEPTEMBER 27, 2010
- New Rules of B2B Engagement THE CONTENT FACTOR | FRIDAY, MARCH 26, 2010
- What did Don Draper know that we may have forgotten? (Part 1) THE CONTENT FACTOR | TUESDAY, OCTOBER 5, 2010
- Google Fights Back Against Content Farms THE CONTENT FACTOR | THURSDAY, FEBRUARY 17, 2011
- Case Study Winners: It’s About the Client THE CONTENT FACTOR | TUESDAY, JANUARY 18, 2011
- Switch: Motivate the Elephant.to Buy THE CONTENT FACTOR | FRIDAY, OCTOBER 8, 2010
- Avoid Paralysis of the B2B Buyer THE CONTENT FACTOR | FRIDAY, MAY 28, 2010
- Please Accept This Interruption THE CONTENT FACTOR | MONDAY, APRIL 25, 2011
- Marketing Success: When Buyers Self-Select THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 23, 2011
- Are We Torching Our Leads? THE CONTENT FACTOR | THURSDAY, JANUARY 28, 2010
- B2B Marketers: Ready for the iPad? THE CONTENT FACTOR | SUNDAY, JANUARY 31, 2010
- Great Content, But Will it Stick? THE CONTENT FACTOR | THURSDAY, NOVEMBER 4, 2010
- Great Web Content Raises the Hairs a Bit THE CONTENT FACTOR | WEDNESDAY, DECEMBER 30, 2009
- Chief Culture Officer: Gatekeeper to Thought Leadership THE CONTENT FACTOR | MONDAY, NOVEMBER 30, 2009
- Great Web Content is Authoritative THE CONTENT FACTOR | FRIDAY, JANUARY 8, 2010
- B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010 THE CONTENT FACTOR | FRIDAY, NOVEMBER 20, 2009
- Commoditized Content: Is B2B Next? THE CONTENT FACTOR | FRIDAY, MAY 21, 2010
- RPM: Keep the Big Ideas Coming THE CONTENT FACTOR | MONDAY, JUNE 6, 2011
- Are You Interesting To Me? THE CONTENT FACTOR | FRIDAY, APRIL 2, 2010
- Create More Content--With Less THE CONTENT FACTOR | WEDNESDAY, MAY 12, 2010
- The Dark Side of Marketing Automation THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 10, 2010
- Your Marketing Content is Not a Commodity THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 17, 2010
- Social Media Automation: How to Drown the Seeds of Leads THE CONTENT FACTOR | FRIDAY, FEBRUARY 19, 2010
- Social Media: It Has To Have Strategy THE CONTENT FACTOR | THURSDAY, FEBRUARY 25, 2010
- Getting out of the B2B Marketing Manager's Muddle THE CONTENT FACTOR | MONDAY, MARCH 1, 2010
- Whose Marketing Plan Is It, Anyway? THE CONTENT FACTOR | TUESDAY, APRIL 6, 2010
- Remedy for the Overworked B2B Marketing Director THE CONTENT FACTOR | THURSDAY, APRIL 8, 2010
- Make Content Count by Reaching the Digital C-Suite THE CONTENT FACTOR | TUESDAY, NOVEMBER 24, 2009
- Great Web Content is Dynamic THE CONTENT FACTOR | TUESDAY, JANUARY 26, 2010
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