| | | The B2B Research Blog | |  B2B | 41 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG FEBRUARY 1, 2012 How B2B brands approach Twitter ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands. Just over one half of these B2B Super Brands have multiple Twitter accounts. Noting their behaviours. EYTMagazine). | THE B2B RESEARCH BLOG AUGUST 3, 2011  B2B social media: Highlights from new benchmarking research B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. | | | | | |
| THE B2B RESEARCH BLOG JUNE 9, 2011  Top ten B2B marketing challenges Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . See the LinkedIn B2B Marketing discussion. | THE B2B RESEARCH BLOG MARCH 26, 2012  Email marketing: Overcoming message overload The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. Email marketing performance statistics reflect this fact – B2B marketers now achieve an average open rate of 24% and a click through rate of just 2%. B2B marcomms Email marketing Marcomms effectiveness researchEnjoyed this post? | THE B2B RESEARCH BLOG OCTOBER 24, 2011 Financial benchmarks for B2B marketing agencies If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). Have the UK’s leading B2B marketing agencies – 43 of them with combined billings of around £150 million – anonymously share key performance data. The back bone of the UK’s B2B marketing sector is the mid-sized agency. Omobono. | THE B2B RESEARCH BLOG JULY 1, 2011 B2B SEO Benchmarking Report – highlights We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). Rather, what we’re seeing is an integrated approach with 75% of B2B marketers deploying five or more channels. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher). The third driver is confidence. | | | | | | | |
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THE B2B RESEARCH BLOG | FRIDAY, JANUARY 13, 2012 The seven R’s of thought leadership
B2B marketing has always been better suited to engagement over broadcast. Conducting an exclusive survey is a great tool in this respect, but remember that B2B audiences are likely to be research savvy so settle for nothing less than a reliable, representative and solidly executed piece of work. B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. It’s a showcase. MORE >> -
THE B2B RESEARCH BLOG | FRIDAY, OCTOBER 12, 2012 How do we align sales and marketing?
At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. The B2B Barometer finds that 79% of B2B organisations experience such a disconnect; 28% describe the mis-alignment as “significant”. B2B Marketing Magazine columnEver looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Not a rare occurrence. The impact of this is serious. MORE >> -
THE B2B RESEARCH BLOG | SUNDAY, SEPTEMBER 25, 2011 B2B marketing sector bounces back: 57% report rising budgets
These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). This is the most pronounced rise in budgets since the B2B Barometer’s inception in 2009. In the meantime, here’s a sneak preview. MORE >> -
THE B2B RESEARCH BLOG | FRIDAY, JUNE 24, 2011  Top B2B marketing challenges – an update
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Business Ideas B2B trends LinkedInAt the time 162 people had replied. Just two weeks on that’s risen to 246. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics. Content. Relevance. Differentiation. Enjoyed this post? Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. MORE >> -
THE B2B RESEARCH BLOG | TUESDAY, JUNE 12, 2012 It’s all about the lead
Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. With this in mind, B2B Marketing Magazine’s latest Benchmark report on lead generation couldn’t have come at a better time. Fair enough. So how best to generate them? MORE >>
- Who owns your brand? B2B brand perceptions research THE B2B RESEARCH BLOG | FRIDAY, MARCH 16, 2012
- SME marketing channel preferences revealed THE B2B RESEARCH BLOG | WEDNESDAY, MAY 18, 2011
- B2B Marcomms Agency League – highlights THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 23, 2012
- Three customer insights for your marketing plan THE B2B RESEARCH BLOG | THURSDAY, FEBRUARY 14, 2013
- Financial benchmarks for B2B Marketing agencies THE B2B RESEARCH BLOG | MONDAY, OCTOBER 29, 2012
- 47% of B2B marketers endorse using sex to sell THE B2B RESEARCH BLOG | SATURDAY, JUNE 25, 2011
- Eight ways B2B market research differs from B2C THE B2B RESEARCH BLOG | TUESDAY, JANUARY 22, 2013
- Three reasons B2B marketers should care about sustainability THE B2B RESEARCH BLOG | WEDNESDAY, JULY 27, 2011
- Green shoots? Highlights from the B2B Barometer survey THE B2B RESEARCH BLOG | THURSDAY, JUNE 14, 2012
- The three secrets of employee motivation THE B2B RESEARCH BLOG | FRIDAY, NOVEMBER 23, 2012
- From insight to action THE B2B RESEARCH BLOG | FRIDAY, JULY 20, 2012
- There’s horse meat in my survey THE B2B RESEARCH BLOG | TUESDAY, APRIL 2, 2013
- Benchmark your digital marketing activity THE B2B RESEARCH BLOG | SATURDAY, JULY 23, 2011
- Better B2B segmentation: Four steps and a case study THE B2B RESEARCH BLOG | MONDAY, JUNE 20, 2011
- Tips for international B2B market research THE B2B RESEARCH BLOG | WEDNESDAY, MAY 8, 2013
- An interview with Jaakko Alanko: MD, Alanko Consulting THE B2B RESEARCH BLOG | WEDNESDAY, MAY 18, 2011
- The Times They Are a-Changin’ THE B2B RESEARCH BLOG | THURSDAY, NOVEMBER 3, 2011
- Measuring the service experience THE B2B RESEARCH BLOG | WEDNESDAY, JANUARY 25, 2012
- Blink: A side door to the unconscious THE B2B RESEARCH BLOG | SUNDAY, APRIL 10, 2011
- An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis THE B2B RESEARCH BLOG | WEDNESDAY, APRIL 20, 2011
- Not how you fly, but how you serve THE B2B RESEARCH BLOG | THURSDAY, OCTOBER 27, 2011
- B2B SEO Benchmarking Report – highlights THE B2B RESEARCH BLOG | FRIDAY, JULY 1, 2011
- Are B2B marketers neglecting their brands? THE B2B RESEARCH BLOG | MONDAY, NOVEMBER 29, 2010
- The French are stubborn THE B2B RESEARCH BLOG | TUESDAY, DECEMBER 28, 2010
- The Ministry of Happiness THE B2B RESEARCH BLOG | SATURDAY, JANUARY 29, 2011
- How to create a Customer Happiness Index THE B2B RESEARCH BLOG | SATURDAY, FEBRUARY 26, 2011
- Air Cargo News: Interview with Circle’s Andy Booth THE B2B RESEARCH BLOG | THURSDAY, MARCH 24, 2011
- Big list of B2B blogs THE B2B RESEARCH BLOG | FRIDAY, MARCH 25, 2011
- B2B SEO: Content is king THE B2B RESEARCH BLOG | SUNDAY, MARCH 27, 2011
- How many B2B marketers are in a Glacier Mint? THE B2B RESEARCH BLOG | WEDNESDAY, APRIL 27, 2011
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