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Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  For example, digital and content now account for 46% of client-side B2B marketing budgets.  The post Are B2B agencies adapting quickly enough? So why are these agencies struggling?

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B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets.  In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique.

Business volunteering – people or profits?

The B2B Research Blog

appeared first on Circle Research - B2B market research company Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. The results were fascinating.  Businesses see three benefits to volunteering – employee engagement, team building, PR ( Tweet this ).

A wake up call for market research agencies

The B2B Research Blog

The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.  The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. 

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

What makes a good marketing leader?

The B2B Research Blog

The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here. appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. Here’s another observation.

Social media in B2B – the latest stats

The B2B Research Blog

The allure of social media in B2B is growing rapidly. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance. At the other end of the spectrum, still struggling to scrape together a B2B living, is Google+. Let social media become the star.

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B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.  B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Let’s look at the top line first.  million. million.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

How B2B brands approach Twitter

The B2B Research Blog

Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands. The Chameleons.

It’s official – in B2B, content is king

The B2B Research Blog

The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  The post It’s official – in B2B, content is king appeared first on Circle Research - B2B market research company It’s official.  Content is king. Last year less than half (43%) held this opinion. Importantly, these different formats are being used for different purposes. 

Branding is b t

The B2B Research Blog

B2B is different. As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. Download our white paper on B2B Branding Research here. The post Branding is b t appeared first on Circle Research - B2B market research company. B2B branding B2B research techniques “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that.

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The month in #mrx

The B2B Research Blog

The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. close second…@kristinluck.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Does Big Data mean market research is dead?

The B2B Research Blog

appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  They’ve got a point.  There’s no doubt that Big Data has huge potential to reveal hidden insights.  But it can’t reveal everything.

Email marketing: Overcoming message overload

The B2B Research Blog

The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Ask B2B marketers which style of marketing email gets them the best results and first by far is anything which shares thought leadership.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .

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The benefits of marketing automation aren’t automatic

The B2B Research Blog

The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before. Download the full report here: B2B Marketing Automation Report 2015. The post The benefits of marketing automation aren’t automatic appeared first on Circle Research - B2B market research company. B2B marcommsMost of these benefits will emerge, but might take time. 

B2B brands are dead. Long live B2B2C brands!

The B2B Research Blog

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands  here ).  Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough. Maybe this B2B2C trend reflects the often forgotten fact that B2B decision makers are humans too. 

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

Which B2B brands do you most respect?

The B2B Research Blog

Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. The post Which B2B brands do you most respect? appeared first on Circle Research - B2B market research company Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal (Salesforce’s head of UK marketing) and Paul Smith (VP EMEA Salesforce Marketing Cloud) what the secret of Salesforce’s success was. They gave ten tips: It’s not your brand. brand is simply a perception others have of you.

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Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. B2B marketing budgets at an all-time high.

Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. And don’t repeat the survey until change has been implemented and had a chance to bite, usually around 12 months in a B2B environment. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. Take care though.  Reflect your business.  Spend more time with major accounts.  Be smart. 

How Big Data will shape the researcher of 2020

The B2B Research Blog

The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community. Excellent communication skills (69%). In-depth understanding of competitive landscape (67%).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

It’s all about the lead

The B2B Research Blog

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads.  Around one quarter (28%) of B2B marketers are able to put a figure on how much it costs them to acquire a sales ready lead.  Fair enough.  So how best to generate them?

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The secrets of successful B2B marketing

The B2B Research Blog

What’s the secret to successful marketing?  A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.  So there we have it – the five ingredients of successful B2B marketing.  The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. They were given free rein to answer however they wanted and an analysis of these responses reveals five themes.

Time to get with the programmatic

The B2B Research Blog

If you’re a B2B marketer, annual planning is on your mind.  If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Three things. 

The 19 B2B brands in the Klout 50 ranking

The B2B Research Blog

There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Indeed, many B2B brands are social media pioneers. But more surprising is how many B2B brands are featured. Nineteen of the 50 brands listed have a significant or exclusive B2B focus to their business. B2B brands featured in the Klout 50 list are: Microsoft (2nd in the Klout 50). Brands like Coca-Cola, McDonalds and Nike. Google (4th).

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

Top ten B2B marketing challenges

The B2B Research Blog

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . See the LinkedIn B2B Marketing discussion.

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B2B social media – a two horse race?

The B2B Research Blog

The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. The post B2B social media – a two horse race?

The secrets of employee motivation

The B2B Research Blog

The post The secrets of employee motivation appeared first on Circle Research - B2B market research company In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders. What’s the secret?

Shape the B2B Barometer

The B2B Research Blog

The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? Now it’s evolving and you can shape its future.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The seven R’s of thought leadership

The B2B Research Blog

B2B marketing has always been better suited to engagement over broadcast.  Conducting an exclusive survey is a great tool in this respect, but remember that B2B audiences are likely to be research savvy so settle for nothing less than a reliable, representative and solidly executed piece of work.  B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership.  Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.