The B2B Research Blog

Trending Sources

Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  For example, digital and content now account for 46% of client-side B2B marketing budgets.  The post Are B2B agencies adapting quickly enough? So why are these agencies struggling?

Agency 105

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets.  In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique.

Business volunteering – people or profits?

The B2B Research Blog

appeared first on Circle Research - B2B market research company Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. The results were fascinating.  Businesses see three benefits to volunteering – employee engagement, team building, PR ( Tweet this ).

A wake up call for market research agencies

The B2B Research Blog

The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.  The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. 

Agency 103

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. to learn how B2B marketing professionals are.

What system 1 and 2 thinking mean for B2B marketers

The B2B Research Blog

Now, what does all this mean for B2B marketers? B2B purchase decisions are often complex and need to be justified to others.  So, when your target market is choosing between suppliers it’s likely that they’ll be using system 2.  The post What system 1 and 2 thinking mean for B2B marketers appeared first on Circle Research - B2B market research company A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.   System 1 works at a sub-conscious level without us knowing it. 

What makes a good marketing leader?

The B2B Research Blog

The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here. appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. Here’s another observation.

Finding the brand positioning sweet spot

The B2B Research Blog

Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term. Choosing a B2B brand positioning. So how do you find the positioning sweet spot? 

Spot 91

Social media in B2B – the latest stats

The B2B Research Blog

The allure of social media in B2B is growing rapidly. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance. At the other end of the spectrum, still struggling to scrape together a B2B living, is Google+. Let social media become the star.

Stats 55

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.  B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Let’s look at the top line first.  million. million.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

It’s official – in B2B, content is king

The B2B Research Blog

The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  The post It’s official – in B2B, content is king appeared first on Circle Research - B2B market research company It’s official.  Content is king. Last year less than half (43%) held this opinion. Importantly, these different formats are being used for different purposes. 

How B2B brands approach Twitter

The B2B Research Blog

Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands. The Chameleons.

Branding is b t

The B2B Research Blog

B2B is different. As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. Download our white paper on B2B Branding Research here. The post Branding is b t appeared first on Circle Research - B2B market research company. B2B branding B2B research techniques “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that.

Brand 78

The month in #mrx

The B2B Research Blog

The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. close second…@kristinluck.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Does Big Data mean market research is dead?

The B2B Research Blog

appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  They’ve got a point.  There’s no doubt that Big Data has huge potential to reveal hidden insights.  But it can’t reveal everything.

Email marketing: Overcoming message overload

The B2B Research Blog

The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Ask B2B marketers which style of marketing email gets them the best results and first by far is anything which shares thought leadership.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .

Email 99

The benefits of marketing automation aren’t automatic

The B2B Research Blog

The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before. Download the full report here: B2B Marketing Automation Report 2015. The post The benefits of marketing automation aren’t automatic appeared first on Circle Research - B2B market research company. B2B marcommsMost of these benefits will emerge, but might take time. 

Which B2B brands do you most respect?

The B2B Research Blog

Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. The post Which B2B brands do you most respect? appeared first on Circle Research - B2B market research company Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal (Salesforce’s head of UK marketing) and Paul Smith (VP EMEA Salesforce Marketing Cloud) what the secret of Salesforce’s success was. They gave ten tips: It’s not your brand. brand is simply a perception others have of you.

Brand 63

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

B2B brands are dead. Long live B2B2C brands!

The B2B Research Blog

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands  here ).  Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough. Maybe this B2B2C trend reflects the often forgotten fact that B2B decision makers are humans too. 

Brand 61

Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. B2B marketing budgets at an all-time high.

Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. And don’t repeat the survey until change has been implemented and had a chance to bite, usually around 12 months in a B2B environment. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. Take care though.  Reflect your business.  Spend more time with major accounts.  Be smart. 

How Big Data will shape the researcher of 2020

The B2B Research Blog

The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community. Excellent communication skills (69%). In-depth understanding of competitive landscape (67%).

Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

It’s all about the lead

The B2B Research Blog

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads.  Around one quarter (28%) of B2B marketers are able to put a figure on how much it costs them to acquire a sales ready lead.  Fair enough.  So how best to generate them?

Lead 81

Time to get with the programmatic

The B2B Research Blog

If you’re a B2B marketer, annual planning is on your mind.  If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Three things. 

The 19 B2B brands in the Klout 50 ranking

The B2B Research Blog

There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Indeed, many B2B brands are social media pioneers. But more surprising is how many B2B brands are featured. Nineteen of the 50 brands listed have a significant or exclusive B2B focus to their business. B2B brands featured in the Klout 50 list are: Microsoft (2nd in the Klout 50). Brands like Coca-Cola, McDonalds and Nike. Google (4th).

Top ten B2B marketing challenges

The B2B Research Blog

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . See the LinkedIn B2B Marketing discussion.

B2B 68

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

B2B social media – a two horse race?

The B2B Research Blog

The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. The post B2B social media – a two horse race?

The secrets of employee motivation

The B2B Research Blog

The post The secrets of employee motivation appeared first on Circle Research - B2B market research company In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders. What’s the secret?

Shape the B2B Barometer

The B2B Research Blog

The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? Now it’s evolving and you can shape its future.

The secrets of successful B2B marketing

The B2B Research Blog

What’s the secret to successful marketing?  A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.  So there we have it – the five ingredients of successful B2B marketing.  The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. They were given free rein to answer however they wanted and an analysis of these responses reveals five themes.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The seven R’s of thought leadership

The B2B Research Blog

B2B marketing has always been better suited to engagement over broadcast.  Conducting an exclusive survey is a great tool in this respect, but remember that B2B audiences are likely to be research savvy so settle for nothing less than a reliable, representative and solidly executed piece of work.  B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership.  Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.

A blueprint for customer service excellence

The B2B Research Blog

Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.  Above all then, a good experience is one which resolves the issue to their satisfaction.  perspective.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps.  . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). Have the UK’s leading B2B marketing agencies – 43 of them with combined billings of around £150 million – anonymously share key performance data.   The back bone of the UK’s B2B marketing sector is the mid-sized agency.  Omobono.

Report: The Ambitious SME

The B2B Research Blog

and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine.  I founded one (Circle!) But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. Some have run out of steam and are happy just plodding along.

SME 35

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Why is B2B market research the poor cousin?

The B2B Research Blog

The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. This is especially stark when B2C is compared with B2B. ESOMAR ESOMAR estimates that a whopping 16 times more is spent on B2C research than B2B (the Global Market Research 2014 Report estimates that 6% of global research spend is on B2B). Behind every single consumer product sit many, many B2B products. The post Why is B2B market research the poor cousin? appeared first on Circle Research - B2B market research company

B2C 25
21.16 μs: 358.0 ns, 11.05 μs, 128.0 ns 204.6 ms: 180.9 μs, 2.444 ms, 201.4 ms