| | | Stories that Sell | |  B2B | 6 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL OCTOBER 13, 2011  Survey Says…Case Studies Still Influential in B2B Tech Purchases Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Share: B2B marketing Case studies in the sales process customer case studies Customer success stories Value of Customer StoriesWe all work hard to create attractive content. Case studies/success stories. Podcasts. | STORIES THAT SELL OCTOBER 14, 2010 How, When and Where Buyers Want Case Studies For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. In short, buyers evaluating technology B2B purchases find customer stories valuable in their decision-making and they share them with others. Share: Tags: B2B marketing Case studies in the sales process Using Customer Stories When it comes to customer success stories and case studies, real research comes few and far between. It’s just really good stuff! | | | | | |
| STORIES THAT SELL JUNE 20, 2012  Quiz: Is it a Case Study or a White Paper? In surveys of B2B technology buyers, this was named the most influential collateral type. In surveys of B2B technology buyers, this was named the most influential collateral type. According to Eccolo Media, which runs an annual B2B technology collateral survey , respondents ranked white papers the most influential type of collateral. Why the confusion? Let's take a little quiz. | STORIES THAT SELL JUNE 3, 2010 How to Repackage Precious Case Study Content Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." " You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. | STORIES THAT SELL MAY 24, 2010 Customer Success Stories Show You Solve Problems for Customers Last week, the Hubspot blog ran a story with lessons from the MarketingProfs B2B Forum, "27 Marketing Lessons B2B Marketers Should Know." Watch this space for more ways to use customer stories to achieve some of Hubspot’s B2B lessons. Share: Tags: B2B marketing Leveraging Customer Stories customer case studies customer success stories hubspot marketing with customer stories " I picked up some fresh new tips and important reminders. You can accomplish several of the lessons with the help of customer case studies and success stories. The best way? | STORIES THAT SELL NOVEMBER 7, 2012  Customer Case Studies: More Effective, Loss Costly In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Time and again, I've posted on the effectiveness of customer case studies. But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. Conclusion. | | | | | | | |
|
| |
Crimson Marketing