This is especially true in various B2B sectors like marketing, services and ICT. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. participated that year in the writing of a book on blogging for a local client and started a “blogging for business” service. But by then everybody was working on the “next big thing”. Fast-forward to 2010. That is also less than half. MORE >>

Are you looking for proof that content marketing is the way to go in B2B marketing? B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.]. MORE >>

ve worked with many B2B clients and have seen the most success with those who created their own, private social network for the audience. B2B works but takes a different, more targeted approach. Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. An interview. MORE >>

As many studies have indicated, this evolution is visible with consumers as well as in B2B. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). And the focus is shifting. The Internet user and relevance increasingly are key. All of this at the end of 2009. Period. MORE >>

They have always been advised to do so, especially in B2B, for instance when purchasing “services” or software solutions. Tags: B2B marketing Content marketing Inbound marketing One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. When defining the approach for the customer cases, there was some debating.  This is still the case for most businesses. However, we disagreed. Then they become relevant. MORE >>