SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

OCTOBER 1, 2019

Significant shifts in B2B buying behavior mean that old best practices no longer engage prospects or drive results. From outbound marketing, to the birth of inbound marketing, to the explosion of content marketing, B2B marketers have adopted new methodologies to address shifts in buying behavior multiple times in the past few decades.

Tactics 70

Tactics B2B Marketing B2B Gartner 70

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Modern B2B Buyers and the Big Shift in Behavior. Here are some important points to consider as you try to get into the heads of your B2B buyers today: . B2B buyers are more connected to each other today … and the information flows two ways.

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

JULY 18, 2018

To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers. According to a recent study , 91 percent of all B2B organizations surveyed indicated using content marketing. Source ).

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. According to HubSpot, 61 percent of B2B marketers in 2018 list “generating traffic and leads” as their top challenge. B2B lead generation revolves around how well marketers understand their target audience. These assets make B2B marketing easier on two fronts.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

OCTOBER 17, 2018

In fact, B2B organizations consistently list quality leads as their top challenge. However, according to one study , a staggering 80 percent of B2B marketers report their lead generation efforts as only, “slightly or somewhat effective.” The answer lies in how complex the modern B2B sales cycle can be.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years. Knowledge quizzes. See the quiz in action ).

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

SEPTEMBER 19, 2017

As it turns out, our research unearthed big changes in the old B2B buying journey – and the blame can't be placed exclusively at the feet of Millennials. Rather, what we learned makes a convincing argument for the importance of the routinely overlooked role Millennials play in B2B buying. . Millennial B2B Buyers: Who Are They? .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

OCTOBER 31, 2019

Today’s buyers require content and campaigns that are relevant and valuable—generic ebooks and blanket outreach just don’t cut it, thanks to changes in B2B buying behavior. . Personalization is key for success in a B2B buying environment that is becoming increasingly difficult for buyers to navigate. Personalize your freemium model.

Top of Funnel 54

Top of Funnel B2B Marketing Personalization Lead Qualification 54

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. The most successful B2B content marketers are considerably more likely to say they “prioritize the audience’s informational needs over our sales/promotional message.”. The post 6 Essentials of Successful B2B Demand Generation Marketing for 2019 appeared first on SnapApp.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years. Knowledge quizzes. See the quiz in action ).

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. Foundation set, let’s jump in… 6 Middle Funnel B2B Marketing Campaign Types (with Examples).

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. . 6 Middle Funnel B2B Marketing Campaign Types (with Examples). . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 23, 2016

B2B content has become pretty formulaic. Start by banning these 12 overused stock photos from your B2B marketing: 1. Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? No B2B website would be complete without a silver fox in a modern office space.

B2B Marketing 80

B2B Marketing Paid Search Agency B2B Landing Pages 80

SnapApp

OCTOBER 12, 2015

Any B2B marketer knows there’s no magic to creating great content. This October 21-23, one of the largest annual gatherings of B2B marketers is taking place in Boston. The goal of the MarketingProfs B2B Forum is to help marketers find their own magic from within. It takes consistent effort across the entire team.

B2B 54

B2B Act-On Communities B2B Marketing 54

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

MAY 23, 2016

B2B content has become pretty formulaic. Start by banning these 11 overused stock photos from your B2B marketing: 1. Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? No B2B website would be complete without a silver fox in a modern office space.

B2B Marketing 69

B2B Marketing Paid Search Agency B2B Landing Pages 69

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Example: LevelEleven. . .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

AUGUST 10, 2017

We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committee – how Millennials buy vs. Gen Xers vs. Baby Boomers etc. . More than 500 people responded, all with some level of B2B decision-making influence and/or authority. The bottom line?

B2B Sales 48

B2B Sales B2B Marketing B2B Outreach 48

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Here’s what assessments can look like for B2B. The modern B2B buyer does a huge amount of research during their purchase process. Unconvinced? Stay with me. Conclusion.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

APRIL 29, 2015

But B2B marketers are now getting in on the game – and seeing great results. Why is a typically B2C tool working for B2B marketers? Julie Wingerter dug into 6 of the reasons more B2B marketers are using and seeing results with quizzes over on the Act-On blog. They're fundamentally attractive (and addictive) .

B2B Marketing 54

B2B Marketing Cost Per Thousand CPM Work Management 54

SnapApp

NOVEMBER 23, 2015

But connecting to a holiday in a way that feels meaningful (and not forced) isn’t always easy, especially for B2B marketers. For any company, B2B or B2C, tapping into a holiday is all about relevance. Interactive content is the perfect blend of conversation and fun to make a B2B holiday marketing campaign succeed.

B2B Marketing 63

B2B Marketing Campaigns Webinar Metrics B2B 63

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. How can I bring [insert B2B vertical topic] to life in an engaging way? . Sometimes, not so great.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

SnapApp

OCTOBER 10, 2017

SnapApp recently published a study on generational differences that drive B2B buying decisions. Millennials influence a purchase in ways that align perfectly with modern B2B marketing practices involving trust, discoverable content, peer influence, and digital pervasiveness. . B2B marketers need to create discoverable content.

Peer-to-peer 48

Peer-to-peer Buy B2B Marketing B2B 48

SnapApp

JANUARY 23, 2018

What makes jumping right into a more detailed answer difficult is the vocabulary used by the digital marketing and B2B space. I specialize in content creation for a B2B marketing SaaS platform to help inform and educate our audience and create multi-channel demand gen campaigns. What is B2B marketing? That’s B2B marketing. .

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

SnapApp

OCTOBER 17, 2017

This also holds true within the B2B setting. In this post, we’ll dive into how B2B companies can pin down the right audience, tools that help this discovery process, and building out profiles that help inform smarter marketing and sales materials. . Say you are a B2B SaaS company selling CRM software.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

FEBRUARY 22, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? . He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” . Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

OCTOBER 27, 2016

And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. B2B MarketingProfs. MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. There’s been a lot of activity in the marketing events world this past October.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

SnapApp

FEBRUARY 23, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” Content should educate and inform rather than interrupt and sell. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. So what makes this content type so great for B2B? Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. One example, Showrunner.fm , has seen great success in the B2B podcast realm. How to get started: Think about how video could enrich your B2B marketing strategy and help reach your marketing goals.

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

OCTOBER 28, 2015

71% of the best B2B marketers tailor content to the profiles of the decision maker. For B2B buyers, these personas are defined, not by demographics per se, but by work-related attributes that allow you to target prospects. In the B2B marketing world, the seniority level of your prospect can make an impact on how you communicate.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

SnapApp

OCTOBER 24, 2013

B2B content marketers struggle to get out of B2C’s shadow, do more with less, and measure ROI. MarketingProfs recently held its 7th annual B2B Marketing Forum from October 9-11, and SnapApp was a proud sponsor. These were our big takeaways: B2B Content Marketing Needs to Catch up to B2C. One key is to look beyond your B2B field.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

SnapApp

SEPTEMBER 2, 2015

In fact, 95% of B2B buyers prefer shorter content forms. According to the Seth Godin , risk aversion is the biggest deterrent in B2B sales. Calculators offer a transparency that builds trust, not only in B2B but in B2C marketing, too. B2B consumers expect one-to-one relationships, too, rather than blanket content.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SnapApp

JANUARY 23, 2014

Yes, B2B companies are using engagement to drive results. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. Bizo , a B2B advertising company, launched “B2B Display Advertising For Dummies” last week.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

SnapApp

JUNE 9, 2016

So, what about B2B? In this post, we’ll cover seven B2B companies who are really killing it with their content and bringing their audiences some laughs along the way. Ok, so this example toes the line between B2C and B2B. I’ll give you a hint: The answer is not solely video. Webinars & Landing pages. Calls to Action.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48