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| Page 1 of 2 | Previous | Next | SMASHMOUTH MARKETING AUGUST 8, 2010  Be a B2B Tweeter, Not a B2B Twit If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. There are a lot of ways to be a better B2B tweeter, and these ideas are for me as much as they are for you (maybe even more so). You know, the “other” Star Wars movies? SHAMELESS. | SMASHMOUTH MARKETING JUNE 11, 2010  B2B Marketing and Sales Books: What's On Your Summer Reading List? Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. Obviously there are more books that I could place on the B2B Sales and Marketing summer reading list, but these are my "must reads." The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Remember those? | | | | | |
| SMASHMOUTH MARKETING JUNE 9, 2009 #mpb2b - MarketingProfs Highlight Tweets From Day 2 Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. see a lot of potential for Linkedin, especially for B2B. Answers, groups, messaging #mpb2b damphoux : as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b gscottshaw : Roadblocks for B2B Marketers: 1. mpb2b MarketingProfs : Check out photos from yesterdays MarketingProfs B2B Forum! Yesterday I posted my favorite tweets for the day. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. career? | SMASHMOUTH MARKETING JANUARY 17, 2010 B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. We had an echo for the first 6 minutes. Frustrating. Joe Galvin SiriusDecisions @joegalvin Mike Volpe HubSpot @mvolpe Ardath Albee MarketingInteractions @ardath421 Nigel Edelshain Sales 2.0 | | SMASHMOUTH MARKETING JANUARY 25, 2011 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers? | | | | | | | |
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SMASHMOUTH MARKETING | SUNDAY, DECEMBER 14, 2008 Don't Stop B2B Marketing During The Holidays
As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode. MORE >> -
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 3, 2008 Don't Stop B2B Marketing During The Holidays
As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode. MORE >> -
SMASHMOUTH MARKETING | MONDAY, JULY 12, 2010 B2B Lead Generation Can Take The Heat Of Summer
The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer. It got me thinking that there must be some research to support a fact Green Leads is confident about: rather than slowing during the summer, lead generation activities actually heat up. For the most part, it's popular opinion that it’s harder to sell during the summer. It makes some sense, right? Sounds good? MORE >> -
SMASHMOUTH MARKETING | MONDAY, AUGUST 17, 2009  B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
Tags: poll marketing meetings appointments b2b sales2.0 MORE >> -
SMASHMOUTH MARKETING | MONDAY, AUGUST 3, 2009  Sales Ready Leads: Quality vs. Quantity
In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. Quality Vendor. Cancel/Reject Rate. 56,000. MORE >>
- Sales Ready Leads: Quality vs. Quantity SMASHMOUTH MARKETING | MONDAY, AUGUST 3, 2009
- Lead Generation Tip - Take 3 Hour Lunches SMASHMOUTH MARKETING | THURSDAY, OCTOBER 1, 2009
- B2B University: Top 15 Tweets SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 4, 2009
- Demand Gen Cloud: Funnels and Pipelines are Old School SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 20, 2010
- B2B Appointment Setting Teams and How to Get the Most From Them SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 18, 2010
- Webinar: 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing SMASHMOUTH MARKETING | MONDAY, JANUARY 11, 2010
- Building a Demand Gen Tribe: The Seth Godin Lead Gen Program SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 23, 2010
- The ROI of Conference Calls vs. Face to Face Meetings SMASHMOUTH MARKETING | THURSDAY, APRIL 21, 2011
- B2B Lead Gen Numbers Do Improve With the Nintendo Wii SMASHMOUTH MARKETING | THURSDAY, NOVEMBER 4, 2010
- Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary SMASHMOUTH MARKETING | THURSDAY, APRIL 22, 2010
- 3 Great B2B Demand Gen Articles from Last Week SMASHMOUTH MARKETING | THURSDAY, JULY 29, 2010
- Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness? SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010
- B2B Appointment Setting Experts Getting LOST? SMASHMOUTH MARKETING | TUESDAY, MAY 25, 2010
- Outbound Calling Tips from Johnny Bench SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 10, 2010
- B2B Demand Generation Boot Camp: Next Gen Inside Sales Training SMASHMOUTH MARKETING | MONDAY, MARCH 29, 2010
- Demand Gen Freestyle Takeaways from Focus.com SMASHMOUTH MARKETING | THURSDAY, FEBRUARY 17, 2011
- Jive Talkin for B2B Marketing & Sales Demand Gen Experts SMASHMOUTH MARKETING | MONDAY, JUNE 14, 2010
- Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 17, 2009
- B2B Demand Gen Rocks In January SMASHMOUTH MARKETING | SUNDAY, JANUARY 3, 2010
- Event Marketing Works, but ONLY if Vendors Add Value SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 1, 2010
- Can Your B2B Appointment Setting Team Stand the Heat? SMASHMOUTH MARKETING | TUESDAY, JUNE 1, 2010
- B2B Demand Gen Week in Review July 12.16 SMASHMOUTH MARKETING | MONDAY, JULY 19, 2010
- B2B Marketing Predictions for 2010 - Reflections SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 29, 2009
- Appointment Setting Vendors Can Reduce Carbon Footprint SMASHMOUTH MARKETING | TUESDAY, APRIL 6, 2010
- MarketingProfs Digital Mixer: Top 20 Tweets #mpdm SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 21, 2009
- Lead Generation Tip - Don't Be An Expert SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 26, 2009
- BANT - It's Not Always The Lead Score SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
- B2B Appointment Setting Services and Woodchucks? SMASHMOUTH MARKETING | FRIDAY, OCTOBER 29, 2010
- B2B Marketing Experts Have a Chance to Give During the Holidays SMASHMOUTH MARKETING | MONDAY, DECEMBER 20, 2010
- Building Awesome Inside Sales Teams and Fantasy Football SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 16, 2010
- Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs SMASHMOUTH MARKETING | MONDAY, JUNE 21, 2010
- Inbound Marketing, The Über List for Outbound Marketers SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
- Voicemail Debate - To Leave One or Not - POLL SMASHMOUTH MARKETING | SUNDAY, OCTOBER 4, 2009
- BANT - It's Not Always The Lead Score SMASHMOUTH MARKETING | MONDAY, MARCH 9, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | TUESDAY, OCTOBER 6, 2009
- Inbound Marketing and Outbound Marketing, by Tony Soprano SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 19, 2009
- B2B Demand Gen Letter to Google: Real Time Search SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 21, 2009
- B2B Appointment Setting - Best if Nurtured First SMASHMOUTH MARKETING | FRIDAY, JUNE 19, 2009
- B2B Appointment Setting - Best if Nurtured First SMASHMOUTH MARKETING | MONDAY, JUNE 15, 2009
- Inbound Marketing and Outbound Marketing, by Tony Soprano SMASHMOUTH MARKETING | TUESDAY, AUGUST 18, 2009
- Lead Gen Scripts: They Have to Go SMASHMOUTH MARKETING | THURSDAY, MARCH 10, 2011
- The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead? SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
- Lead Gen Tip for Q2: Face Time SMASHMOUTH MARKETING | THURSDAY, APRIL 1, 2010
- Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit SMASHMOUTH MARKETING | THURSDAY, MARCH 31, 2011
- Sales & Marketing 2.0 Conference: Keynote is All About Meetings #sm20 SMASHMOUTH MARKETING | MONDAY, NOVEMBER 8, 2010
- Demand Gen Experts Should Ask "How's Your Steak?"" SMASHMOUTH MARKETING | TUESDAY, MARCH 2, 2010
- Appointment Setting: Was I Duped? SMASHMOUTH MARKETING | MONDAY, MARCH 1, 2010
- Appointment Setting: Did I Succumb to a Scam? SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 22, 2009
- Web Leads - Pounce, Pause, Nurture or Wait? SMASHMOUTH MARKETING | TUESDAY, JUNE 23, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | THURSDAY, OCTOBER 8, 2009
- Focus.com is Creating Knowledge and Content and Running First Class Webinars SMASHMOUTH MARKETING | MONDAY, MARCH 1, 2010
- The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead? SMASHMOUTH MARKETING | WEDNESDAY, MARCH 4, 2009
- C/VP Level Meetings - Do You Delegate? POLL SMASHMOUTH MARKETING | THURSDAY, AUGUST 13, 2009
- C-Level Prospects - Make the First Appointment By Phone SMASHMOUTH MARKETING | FRIDAY, MARCH 27, 2009
- C-Level Prospects - Make the First Appointment By Phone SMASHMOUTH MARKETING | WEDNESDAY, MARCH 25, 2009
- Why You Don't Date Inbound Marketers [Cartoon] SMASHMOUTH MARKETING | THURSDAY, JULY 30, 2009
- @chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips SMASHMOUTH MARKETING | FRIDAY, APRIL 9, 2010
- 5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit SMASHMOUTH MARKETING | FRIDAY, APRIL 9, 2010
- Lead Generation Tips: Know Your Competition SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 28, 2009
- Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy SMASHMOUTH MARKETING | FRIDAY, DECEMBER 5, 2008
- Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program SMASHMOUTH MARKETING | SUNDAY, DECEMBER 21, 2008
- Sales 2.0 - Call for Beta Testers SMASHMOUTH MARKETING | SUNDAY, DECEMBER 21, 2008
- Does Green B2B Marketing React Like Social Media Marketing SMASHMOUTH MARKETING | MONDAY, DECEMBER 29, 2008
- Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers SMASHMOUTH MARKETING | TUESDAY, DECEMBER 30, 2008
- First Appointment = First Date SMASHMOUTH MARKETING | SATURDAY, JANUARY 3, 2009
- Thought Leader With A Value-Added Opinion SMASHMOUTH MARKETING | SUNDAY, JANUARY 4, 2009
- Sales 2.0? Not Just For Sales Execs Anymore - Marketing is Mandatory SMASHMOUTH MARKETING | THURSDAY, APRIL 2, 2009
- Sales 2.0 Panelist Trish Bertuzzi Talks about Insourced vs. Outsourced Inside Sales SMASHMOUTH MARKETING | TUESDAY, MAY 5, 2009
- SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World SMASHMOUTH MARKETING | MONDAY, MAY 11, 2009
- MarketingProfs b2b Forum - The Sessions I'll Attend SMASHMOUTH MARKETING | SUNDAY, JUNE 7, 2009
- #mpb2b - MarketingProfs Highlight Tweets From The Day SMASHMOUTH MARKETING | MONDAY, JUNE 15, 2009
- #mpb2b - MarketingProfs Highlight Tweets From Day 2 SMASHMOUTH MARKETING | TUESDAY, JUNE 16, 2009
- My Top Take-Away From MarketingProfs b2b Forum SMASHMOUTH MARKETING | SATURDAY, JUNE 20, 2009
- b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance SMASHMOUTH MARKETING | FRIDAY, JUNE 26, 2009
- Leads Don't Suck - Good Leads Are. SMASHMOUTH MARKETING | FRIDAY, JULY 3, 2009
- Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 5, 2009
- C/VP Level Meetings - Do You Delegate? POLL SMASHMOUTH MARKETING | TUESDAY, AUGUST 11, 2009
- B2B Appointments, A Third of C/VP Execs Delegated Down - POLL SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 12, 2009
- B2B Sales Leads from Data Services - Smashmouth Review SMASHMOUTH MARKETING | FRIDAY, AUGUST 28, 2009
- B2B Marketing Thought Leaders Curry Poll ;) SMASHMOUTH MARKETING | SATURDAY, AUGUST 29, 2009
- Sales 2.0 Conference - Interview with David Thompson of Genius.com SMASHMOUTH MARKETING | SUNDAY, AUGUST 30, 2009
- Sales 2.0 Conference: Interview with Kevin Hooper of HP SMASHMOUTH MARKETING | MONDAY, AUGUST 31, 2009
- Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0" SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- Sales 2.0 Conference - Interview with Lee Levitt of IDC SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 8, 2009
- MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 22, 2009
- MarketingSherpa Marketing Summit: Top 20 Posts from Day 1 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- MarketingSherpa Marketing Summit: Top Posts from Day 2 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
- Unified Demand Gen SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
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