The Sales Development Playbook #PeopleMatter #MustRead
FEBRUARY 29, 2016
Green Leads' b2b appointment setting team has even been a client of the Bridge Group. Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. My opinion of Trish as a sales development expert is beyond what I could deliver in this article. Recruiting, onboarding, motivating, retention, managing, and the managers.
TOPO Sales Summit April 7-8, Join Me
MARCH 7, 2016
You've preeched it with b2b appointment setting for years -- it's all about the Account Based Marketing. marketing sales b2b curry events account based marketingI'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. Tell us about the Summit? PERIOD.
15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in
NOVEMBER 20, 2013
B2B Goodness. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. would not normally make such a blanket statement, but I don''t want anyone to miss the point of this article. This week, I was able to speak at dreamforce for data.com , and shared in the frenzy with 130,000 other attendees. Learn - Study new marketing techniques.
HubSpot Signals Product Review "She just read the email" (from #Inbound13)
AUGUST 26, 2013
knowing he just read three pages on my site relating to b2b appointment setting ). Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. You get an on-screen notification, as well as a summary list of activity that you can review.
5 New B2B Sales and Marketing Strategies
5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Collaboration Between B2B Sales & Marketing. Strategies. Overground. 2.
28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
JANUARY 25, 2011
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers?
The ROI of Conference Calls vs. Face to Face Meetings
APRIL 21, 2011
Green Leads measures the sales outcome of our client's b2b appointment setting programs. Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? I was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings. Many would say yes, but the data begs to differ.
Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
MAY 4, 2011
Green Leads and London based Target 250 focus exclusively on software and technology companies that sell strategic b2b enterprise products and services in North America and Europe. Clients receive the highest level of introductory or qualified b2b appointment setting , lead nurturing, market surveys and list builds. and Europe.”
Event Marketing Works, but ONLY if Vendors Add Value
DECEMBER 1, 2010
Either way, as we b2b demand gen folks know, it's all about the content, so let's provide it. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.
C-Level Prospects - Make the First Appointment By Phone
MARCH 27, 2009
Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.
B2B Marketing and Sales Books: What's On Your Summer Reading List?
JUNE 11, 2010
Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. Obviously there are more books that I could place on the B2B Sales and Marketing summer reading list, but these are my "must reads." The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Remember those?
Outbound Calling Tips from Johnny Bench
SEPTEMBER 10, 2010
What does all of this have to do with B2B sales and marketing? When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. Mira - Repetition has its benefits. What about you?
Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
DECEMBER 8, 2010
That said, two great blogs: Marketo's Modern B2B Sales Blog - Marketo, the marketing automation company, has several blogs , but its Modern B2B Sales blog hits the mark. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Where do you turn? Definitely worth checking out.
Evangelizing a Content Marketing Program
Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.
Web Leads - Pounce, Pause, Nurture or Wait?
JUNE 23, 2009
It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Pounce.
Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
SEPTEMBER 23, 2010
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia.
Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
NOVEMBER 17, 2009
you subscribe to our B2B Blog: Smashmouth Sales & Marketing. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. All they have to do is send them to us. The only catch. Get instructions now >> 100 business card leads
Lead Generation Tip - Take 3 Hour Lunches
OCTOBER 1, 2009
appointment setting marketing tips b2b marketing outbound marketing b2b demand gen sales b2b sales demand gen data lead gen cold calling inside sales sales2.0There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. More Lead Generation Tips.
Content Methodology: A Best Practices Report
benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.
Inbound Marketing and Outbound Marketing, by Tony Soprano
AUGUST 19, 2009
relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Tags: hubspot demand marketing appointments b2b sales2.0 Tony Soprano : "Every decision you make affects every facet of every other #?%!% Then there was the Google. Studies have shown recently that most buying decisions start with a Google search.
Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs
JUNE 21, 2010
What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who.
Inbound Marketing and Outbound Marketing, by Tony Soprano
AUGUST 18, 2009
For years the world of b2b marketing has used outbound marketing as a source of lead generation. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. relevancy -- just a little fun ;).
Appointment Setting Vendors Can Reduce Carbon Footprint
APRIL 6, 2010
We're in the business of B2B appointment setting , and meetings can often mean travel -- travel impacts carbon footprint, be it by car or plane. Someone asked me recently where the Green in Green Leads came from? Last week's blog post sparked another discussion at a client meeting. Green Leads has been buying carbon offsets over the past year as a way to reduce our own carbon footprint.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.
Lead Gen Scripts: They Have to Go
MARCH 10, 2011
They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. If you're dialing consumers selling widgets, maybe, but if you are dialing high level b2b audience, no way. There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with. That being said, there are some bad tips out there that need to be put to rest. They can read through a script all day long.
Demand Gen Cloud: Funnels and Pipelines are Old School
OCTOBER 20, 2010
Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago , Social Media Manager of Cloud9 Analytics Steve Gershik , CEO of 28Marketing Sue Hay , CEO of BeWhys Marketing Inc. Buyers put themselves in the funnel where they want to be. They jump around. The demand gen funnel is now in the cloud.
Be a B2B Tweeter, Not a B2B Twit
AUGUST 8, 2010
If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. There are a lot of ways to be a better B2B tweeter, and these ideas are for me as much as they are for you (maybe even more so). You know, the “other” Star Wars movies? SHAMELESS.
B2B Appointment Setting Experts Getting LOST?
MAY 25, 2010
If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST. Now I'll give you that it probably wasn't the best use of four hours of my life, but I've enjoyed the show so much over its six seasons that I just wanted to take the final episode in as much as I could, and for Smashmouth, that means inspiring a blog article. Naturally it does.
Content Marketing Playbook: Strategy and Roadmap
According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.
Jive Talkin for B2B Marketing & Sales Demand Gen Experts
JUNE 14, 2010
My domain expertise is B2B Marketing and Sales, especially Demand Gen. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. What other B2B Marketing and Sales Demand Gen use case thoughts can you find? and Jive Genius.
Can Your B2B Appointment Setting Team Stand the Heat?
JUNE 1, 2010
So, for a few days last week in Boston and her surrounding suburbs, it was extremely hot. I'm not talking "spring time" hot, like in the upper 70's. I'm talking about temps in the 90's! I'm a big guy, and I can tell you this -- I can't stand the heat. hate it. Some days I think the only reason I stick around the Northeast is for the sports, and there are days when they make me cringe, too.
B2B Demand Gen Rocks In January
JANUARY 3, 2010
Just a quick note to everyone who might be spending the next few weeks planning for the new year. Don't take your eye off the ball. January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. What was the best month? What was the most suprising month? The last two weeks do taper off, but December still came in 6th for the year
B2B Demand Gen Letter to Google: Real Time Search
OCTOBER 21, 2009
But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. If someone has already written about this, forgive me. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Personally, I'll love it.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.
B2B Demand Gen Week in Review July 12.16
JULY 19, 2010
There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. There were a lot of great blog articles this week surrounding B2B sales and marketing - which one got you thinking? The originality of this type of content marketing is refreshing. People like Slash understand that they need to be seen. What did we miss?