Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. Lee Odden has some great tips and trends for B2B in this presentation. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Having a content strategy is vital to the success of any social media strategy. What content do you already have?
Relationships are Key to B2B Online Marketing in 2014
JANUARY 27, 2014
over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. This also means that how the customer thinks and feels about the B2B company is vital to understand, throughout the relationship — especially in customer service after the purchase. The post Relationships are Key to B2B Online Marketing in 2014 appeared first on Sazbean.
5 New B2B Sales and Marketing Strategies
5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Collaboration Between B2B Sales & Marketing. Strategies. Overground. 2.
Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
MAY 6, 2013
Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. Here is an example of how Dell has embraced social media… Five years ago, Dell had little presence on social media. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. Marketing
2 Examples of Great B2B Engagement on Facebook
APRIL 12, 2011
Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience ( disclosure: both are clients, but are responsible for their own Facebook engagement ). B2B Content News & Notes Social Media Social Networks
Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
SEPTEMBER 28, 2013
Best Of News & Notes
Leveraging Social Networking for B2B Lead Generation
MARCH 25, 2014
Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C). Salespeople are invaluable to B2B companies because they nurture relationships throughout the sales process. How do you use social networking for B2B lead generation?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.
How To Improve B2B Lead Generation On LinkedIn
NOVEMBER 9, 2012
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. One misconception about B2B lead generation is that it’s only about generating new leads, it’s also about maintaining the ones you already have and ensuring that you’re presenting yourself in the best possible light. – How To Improve B2B Lead Generation On LinkedIn by Simply Zesty. While those stats sound great, most people tend to be unsure about what steps to take to generate leads. So if you have a personal page or lucky enough to have both.
Spy on Your Competitors to Create a Social Media Strategy
DECEMBER 11, 2013
Spying is very easy on social media because pretty much everything that happens is public (unless your competitors have their own closed social network, which does happen, especially in business-to-business — b2b). Spy vs. Spy (Photo credit: tr.robinson) It’s no surprise that spying on competitors is part of any marketing (or business) strategy. News & Notes
Top Internet strategy, marketing and technology links for the week of April 27, 2013
APRIL 27, 2013
Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
Top Internet strategy, marketing and technology links for the week of March 31, 2012
MARCH 31, 2012
63% of B2B Companies Don’t Generate Leads From Social Media (HubSpot). B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories (AdAge). Is Social Media Strategy Required or Redundant?
Evangelizing a Content Marketing Program
Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.
6 Ways to Use Embedded Tweets to Help Your Business
SEPTEMBER 16, 2013
B2B Marketing Image via CrunchBase Are you looking for creative ways to embed tweets on your website? Do you want to show off your customer’s kind words about your business? Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
4 Simple Things Business Owners Forget When Pitching to Clients
SEPTEMBER 18, 2013
B2B Marketing To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. It’s not as easy as writing it down on your “to do” list though. Modern day entrepreneurs put in thousands of hours, not to mention blood, sweat, and tears, before a single pitch goes out (if you can call it a pitch, that is, since it’s much more than that). Surprisingly, even making the sales pitch is an incomplete endeavor without the following simple, but necessary steps.
The Untapped Opportunities for B2B eCommerce
FEBRUARY 12, 2014
What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. eCommerce sites don’t have to disrupt the B2B purchase cycle which is based on relationships and trust — they can be used to automate processes and increase customer satisfaction. B2B eCommerce News & Notes
Internet Marketing Strategy Articles for the Week of January 27, 2014
FEBRUARY 1, 2014
Content Methodology: A Best Practices Report
benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.
Top Internet Marketing Strategy Links for the Week of October 28th, 2013
NOVEMBER 2, 2013
Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean. Best Of News & Notes
Top Internet Marketing Strategy Links for the Week of October 7th, 2013
OCTOBER 12, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
Pricing Based on Customer Expectations
MAY 26, 2010
For those b2b companies targeting smaller businesses and entrepreneurs, price sensitivity is probably very high. Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Price vs. Quality.
Top Internet strategy, marketing and technology links for the week of June 15, 2013
JUNE 15, 2013
Business Insider) Local Link Building: An Easy Win (Search Engine Watch) Make Content Marketing Authentic: The Case of Customer Stories (MarketingProfs) Facebook Could Be Launching Its Own Google Reader Replacement (Business Insider) The post Top Internet strategy, marketing and technology links for the week of June 15, 2013 appeared first on Sazbean. News & Notes
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.
Top Internet strategy, marketing and technology links for the week of May 4, 2013
MAY 4, 2013
The Advanced Guide to Content Marketing (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
Top Internet strategy, marketing and technology links for the week of May 19, 2013
MAY 18, 2013
ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes
Top Internet strategy, marketing and technology links for the week of April 6, 2013
APRIL 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
Facebook Works for B2B Too
MAY 14, 2013
facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. B2B companies may have larger average purchases and longer purchase cycles, but both of these require building relationships, and Facebook can help. We all know the B2B sales cycle is long.
Content Marketing Playbook: Strategy and Roadmap
According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.
Top Internet strategy, marketing and technology links for the week of November 12, 2011
NOVEMBER 12, 2011
Four Steps to Building the B2B Website of Your Dreams (Marketing Profs). Hidden Tricks for Better B2B Lead Generation (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging (Marketing Profs). Best Practices For Small Business YouTube Marketing (Mashable!). eConsultancy).
Top Internet strategy, marketing and technology links for the week of November 5, 2011
NOVEMBER 5, 2011
Why B2B Companies Should Use Foursquare (Marketo). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Social Media and Small Business: This Week in Social Media (Social Media Explorer). Daily Blog Tips).
How to monitor social media for business
JUNE 18, 2012
Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it looks like my business closed down if I abandon it so I’ll just have an intern do it for me.” Analyze customer sentiment.
Top Internet strategy, marketing and technology links for the week of May 26, 2012
MAY 26, 2012
Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). The Cost of Losing a Customer’s Trust (GigaOM). Chapman (Marketo). CIO.com).
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.
The Most Effective Time to Tweet
OCTOBER 11, 2010
Tags: Analytics B2B B2C Business Content News & Notes Social Media Social Networks Strategy digital strategy internet marketing internet marketing strategy Marketing online marketing promotions real-time web social media strategy tweet twitter promotions twitter strategy web 2.0