Savvy B2B Marketing

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10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. Your starting point for any B2B lead generation campaign should be audience understanding. Online videos, white papers and how-to guides are all common tactics for B2B marketing. 6.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Shanna Mallon is a writer for Straight North, a company specializing in Chicago search engine optimization for B2B clients. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

This is the story of what happened, where I think the company in question went wildly wrong (resulting in a giant FAIL), and the super important moral to this B2B fable. Confession. Last week I did something really embarrassing. unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. knew not what that click would do. should have dug deeper. ” Ewww.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. The same DemandGen Report research referenced above found that web searches are the primary way that buyers start researching B2B companies. According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2B on content creation and distribution. Introduction “B2B organizations spend more. in B2B organizations. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Additionally, 77% of marketers say content is core to business success.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

In B2B days gone by, serving began when the sale closed and solution delivery started. ” To the extent that we can animate our B2B content with the dynamic and spirited elements of live one-to-one conversations, we are much more likely to personally engage with our prospects and create mutually beneficial business relationships. Personal connection. Understanding. Serving.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Want a 4-step framework for B2B marketing and thought leadership, and examples of B2B marketers that have mastered the science of thought leadership marketing? Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.”

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. It is a strong resource for making connections with people and businesses, leading to increased sales for you. Are you in the top 10? It’s all about the keywords.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. Here’s a quick-start plan for B2B social media marketing success: Follow the Leaders –Listen and learn. consider LinkedIn and Twitter to be to the two most viable social media platforms for B2B, and recommend you think of them first as search engines.

Could Pinterest Work for B2B?

Savvy B2B Marketing

You may also be wondering about whether this visual platform - which currently seems to appeal to a primarily female audience and has a very strong lifestyle focus - has any real potential as a marketing tactic for hardcore B2B companies. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. What do you think about Pinterest?

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Make B2B marketing into a game. We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” according to David Meerman Scott, author of The New Rules of Marketing & PR. believe the answer is Personality.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid. wanted to end the feeling of information overload.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. This is part of our desire to give back to the B2B blogging and social media community that has given so much to us. Her penchant for collaboration is what drew her to the Savvy B2B team. Blogging does not have to be a solo enterprise.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too. B2B marketers need to remember first and foremost that prospective buyers are people and consumers. All of which leads to the Zero Moment of Truth, coined by Google; check out this terrific post by Velocity Partners in the UK about how ZMOT impacts B2B.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

About the author: Derek Edmond is Managing Partner of KoMarketing Associates, a B2B internet marketing company specializing in SEO, PPC, and social media consulting services While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. Incorporate keywords in specific elements of each web page.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

According to research from Junta42 and MarketingProfs , in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months. Effectiveness Less Than Expected: The ROI Confidence Gap.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Read on for Craig's insights into what it's like to be a B2B buyer. The B2B buying process still sucks. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” The most amazing thing happened to me recently. ” 2.

Content Strategy for Marketing

Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

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eBook: 60 Savvy B2B Marketing Inspirations

Savvy B2B Marketing

Since Savvy's inception we have been discussing writing an eBook. We have long been excited to share interesting eBooks from our friends at Hubspot, Dianna Huff and Jonathan Kranz but the right time hadn't come around for us. Wendy gets credit for holding the rest of our feet to the fire and for finally putting an end to the procrastination. Jamie took her frequent role as the project manager to create the task list and to assign to do's. Kate lent her expert eye to the layout and design elements. Stephanie and Michele provided editing and critical eye to all the pieces.

Savvy Week in Review: April 27

Savvy B2B Marketing

Welcome to our smorgasbord of the best B2B blogging tidbits this week. And last, but certainly not least, we hope you'll enjoy this great interview of B2B marketer extraordinaire and Savvy B2B Marketing friend @DiannaHuff being interviewed by @MonicaMagnetti about her wonderful Women Achieiving Dreams ebook TGIF, people! Happy reading & see you next week! Key words.

Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

What is the Difference between B2C and B2B Marketing?

Savvy B2B Marketing

But if you’re used to writing for B2C companies and you get asked to write B2B marketing copy, you might well take a moment to ask yourself, “What’s the difference between writing copy for B2B and B2C?” ” To answer this question, you have to start out by understanding B2B buyers vs. B2C buyers. B2B sales cycles can be six months to a year or more.

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Analyzing the Competition Where It Counts

Savvy B2B Marketing

This puts enormous pressure on B2B organizations in particular…to not only understand what buyers wish to buy but how they want to buy and why they buy.” About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Content marketing. Buying experience. non-salesy) way.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. B2B Technology Buyers Share Their Content Preferences. That's why this study from IDG Connect caught my eye.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Here in the northeast part of the US, we've been enjoying summer-like weather.