| | | Sales Lead Dynamics | |  B2B | 5 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD DYNAMICS OCTOBER 20, 2010  Extra, Extra: To Get More Leads, Harness the Power of the Press Release For a b2b service provider, here are few ideas gleaned from Arun and the Rain Today Guide. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. Why Publicity Matters. | SALES LEAD DYNAMICS AUGUST 18, 2010  Don’t Baffle your Prospects with “Corporate-speak.” It’s a disease called “corporate-speak,” a common affliction among B2B marketers. What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net: It’s a win-win. Got it? . This monologue is not real. It is a humorous radio ad created by TDH Advertising for The Private Bank. Keep it Simple. | | | | | |
| SALES LEAD DYNAMICS JULY 16, 2010  New Member of B2B Marketing Zone I am pleased to announce that the Sales Lead Dynamics Blog is now part of the B2B Marketing Zone. The “Zone” is a site that aggregates b2b blogs and also publishes a daily email digest of blogs. My site now proudly carries the” B2B Marketing Official Rockstar Blogger” badge. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources | SALES LEAD DYNAMICS JUNE 9, 2011  Do You Have a Brand? also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Even in the b2b world, brand perception and brand awareness matter. “ Your ability to acquire clients, increase profits and expand your business …. I used to think a brand was just a logo. Wrong on both counts. A brand is a lot more than a logo. Find Your Niche. | SALES LEAD DYNAMICS MAY 20, 2011  Your Niche: The Key Ingredient for Success Most B2B service professionals don’t need many clients in a given year, perhaps 20 or less. “I like variety”. I want to work on all kinds of projects.”. I’ll do whatever a client asks”. I don’t want to miss any opportunities”. I don’t want to limit my options”. These statements argue for the broadest possible positioning: Being many things to many people. Right? Wrong. As C.J. | |
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