SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting. WITI’s Women and Technology Summit , September 12-14, 2010 – San jose Doubletree Hotel – I will be attending on the 13th and 14th. The conference brings together top technology leaders to discuss strategy and growth. MORE >>

technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. icerocket tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner.  . Tweetburner. MORE >>

I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. Brought together by Tom Pick of The Web Market Central  and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. recommend taking a look – there are a lot of topics relevant to B2B marketers. Tags: marketing pr public relations B2B was honored to be asked to participate. And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place. MORE >>

Different for B2B and B2C? Not necessarily as B2B is in between the two extremes of traditional media and social media. Regardless if this is B2B or B2C, social media requires a conversation. A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video. Communications Strategy: Traditional and Social Media. No longer is it one-way communications. Tweet this on Twitter. MORE >>

To make this easier for you, just cut and paste the below into Twitter: SiriusDecisions B2B research and what this means for your marketing programs by @csalomonlee: [link].  . Per a press release by Sirius Decisions, the research finds that best-in-class companies are “…rejecting a ‘defensive posture’ by still working to close deals or at least lay groundwork for future business despite buyer anxiety and retrenchment,&# notes Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.&#. 25 percent will report flat spending. del.icio.us MORE >>