PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. have been in business-to-business (B2B) marketing for over 20 years. We asked a number of leading B2B bloggers what they saw happening. And got responses from more than 2 dozen influential B2B bloggers.

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Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. And great content helps you stand above the noise.

Understanding the Buyers Journey

PR Meets Marketing

In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic. Image Credit: Joe the Goat Farmer via flickr. Here are the three key takeaways I found interesting: Purchase Decisions are a Team Effort. No longer can you find a single decision maker.

What three mistakes are you making with video marketing?

PR Meets Marketing

While the report was focused on B2C there are insightful points relevant for a B2B audience. I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past. Mistake #1 – Putting everything on YouTube.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

According to B2B marketing research by CEB’s Marketing Leadership Council, 57% of the buying research happens before a prospect contacts a vendor. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. Content Marketing Marketing b2b buyer buying cycle CEB Leadership Council content marketer content marketing Greg Verdino marketingImage Credit: Dennis Hill via Flickr. .

Geolocation Services for B2B

PR Meets Marketing

Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster

Meet Up at Upcoming Conferences

PR Meets Marketing

SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting. Look forward to seeing you in San Jose.

#mptech Case Study of Viral B2B Video

PR Meets Marketing

Rene Bonvanie, VP of Worldwide Marketing, Palo Alto Networks, presented on a viral video he created while with Serena Software.  The goal of the video was to increase the use of the

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

#mptech Motorola Case Study to Use Social Media for B2B Event

PR Meets Marketing

The session I was most interested in attending was the “B2B Events: Build Audience and Extend the Conversation through Social Media&# at MarketingProfs SocialTech conferene. Belinda Hudmon, Sr. Director, Interactive

B2B Marketing Zone – Great Resource

PR Meets Marketing

I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. Brought together by Tom Pick of The Web Market Central  and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. I was honored to be asked to participate. recommend taking a look – there are a lot of topics relevant to B2B marketers. Tags: marketing pr public relations B2B And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place.

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How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . And while I believe social media should be an integral part of B2B marketing, the reality is that I have to be judicious with my time. corporate event planners, B2B marketers, online marketers, etc.)

Blocking Your Twitter Followers

PR Meets Marketing

For B2B Businesses I think you have to strike a balance. During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. What is you goal?

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

technorati tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral. tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral. Linking Strategies. Conclusions.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . To make is easy for you to tweet this on Twitter, copy and paste this snippet: How @csalomonlee uses social media in her job for B2B marketing - search feeds (part 2 of 6): [link].  . Search Feeds. Conclusion.

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

To make this easier for you, just cut and paste the below into Twitter: SiriusDecisions B2B research and what this means for your marketing programs by @csalomonlee: [link].  . Per a press release by Sirius Decisions, the research finds that best-in-class companies are “…rejecting a ‘defensive posture’ by still working to close deals or at least lay groundwork for future business despite buyer anxiety and retrenchment,&# notes Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.&#. 25 percent will report flat spending. del.icio.us

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PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

Social Networking for B2B PR - Tom Pick provides some interesting tips on how to use social networking for B2B PR. As more and more B2B companies begin experimenting with social media applications and tools, there will be more case studies of this type.  . technorati tags: Bad PR Pitch B2B Marketing MasterNewMedia Michael Pick PR SEO Social Media Social Networking.

The Role of SEO in PR

PR Meets Marketing

Part 4: B2B Traffic Building. I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. del.icio.us

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

What do B2B Reporters Read?

PR Meets Marketing

The Center for Media Research recently ran an article about how B2B journalists use Web 2.0 The top five places that B2B journalists tend to get their story ideas from industry sources (90%), news releases (90%), PR contacts (89%), newswires (79%) and websites (74%).   I was surprised that "traditional" PR distribution channels ranked higher than new PR methods. And for pitching stories to B2B reporters, the primary method is email, while the phone is the second preferred method. Technorati Tags: Arketi Group B2B Center for Media Research New PR PR Public Relations Web 2.

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PMM Interview: Jason Falls Discusses Social Media and Communications

PR Meets Marketing

Different for B2B and B2C? Not necessarily as B2B is in between the two extremes of traditional media and social media. Regardless if this is B2B or B2C, social media requires a conversation. A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video. Communications Strategy: Traditional and Social Media. No longer is it one-way communications. Tweet this on Twitter.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. icerocket tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner.  . Tweetburner.

FREE Using Social Media eBook

PR Meets Marketing

technorati tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. icerocket tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook.  . After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. Using Social Media: Part 2 - Search Feeds.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

How I Use Social Media in My Job: Part 1 - Microblogging

PR Meets Marketing

Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . There has been a lot written about how to use social media and what the ROI is from using the various tool. thought it would be interesting to highlight how I use social media for my day-to-day job.  . To put things into context, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Conclusion.

The Value of Tradeshows

PR Meets Marketing

B2B Lead Blog - Virtual Trade Shows - Are they the Better Alternative? B2B Lead Blog - Trade Shows - Branding or Demand Gen or Waste of Time and Money? technorati tags: Marketing PR Public relations Tradeshows Trade Shows Virtual Trade Shows Virtual Tradeshows B2B Lead Blog Marketing Pilgrim The Lonely Marketer Sales Lead Insights cadence blog. tags: Marketing PR Public relations Tradeshows Trade Shows Virtual Trade Shows Virtual Tradeshows B2B Lead Blog Marketing Pilgrim The Lonely Marketer Sales Lead Insights cadence blog. Marketing WTF? del.icio.us

Brave New World of Media Pitching: Facebook

PR Meets Marketing

Face Book Case Study: I was seeking B2B examples of using Facebook and couldn’t find any Mike Nierengarten of (company?) I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: ”.  . del.icio.us

PRMeetsMarketing Weekly Articles: November 8, 2007

PR Meets Marketing

When New Best Practices are Old - CK brings up a good point about a recent B2B marketing best practices report that was just published. His article about how to truly leverage SEM is just an example of his approach to B2B marketing. Technorati Tags: B2B Marketing blogging Facebook Linguistics marketing PR public relations search marketing social media Social networking web traffic Weekly Articles Here is this week's of interesting articles. Maybe transparency and conversation is currency for this economy. Hmmm, consider buying some Dell stock.    . Very nifty indeed.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

This is a great example of how a blog is helping a B2B company.  . The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . del.icio.us

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PRMeetsMarketig Weekly Digest: October 25, 2007

PR Meets Marketing

Less is More Brian Carroll writes the B2B Lead Generation blog and posted an interesting point about doing less may drive more results for sales lead generation efforts. Technorati Tags:   advertising b2b marketing   blogging   marketing   measurement reputation management Social media   Weekly ArticlesWho would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest:  . It's the Positive that Counts. Probably not. Know When to Fold ‘em. It's a BBS.

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Quality Versus Quantity - Brian Carroll of B2B Lead Generation Blog is an expert on lead nurturing. I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? Scott's Morning Brew discusses how Mitch Ratcliffe of ZDNet discloses his professional affiliations. This raises an interesting question about ethical blogging.

PRMeetsMarketing Weekly Articles: November 15, 2007

PR Meets Marketing

Being Social Does Help - I've gotten to know Tom Pick through his blog and he consistently provides actionable counsel for B2B marketing. My apologies - I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Best Buy and Customer Service in the Same Sentence? MarketingPilgrim writes about a good customer experience. Nahhh - I was just kidding! Link edIn for the Unconnected? You're Invited But.

Social Tagging - PR or Marketing?

PR Meets Marketing

Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Part 4: B2B Traffic Building. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? guess it depends on the resources of your client. For a company with a full marketing department, this work may fall to the person responsibel for search engine optimization/search engine marketing (SEO/SEM).

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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