Phoenix Rising

Trending Sources

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

  There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Even aggregrators compile too much information - making the search for B2B Marketing content feel like that proverbial hunt for the needle in the haystack. They created B2B Marketing Zone as a resource for serious B2B marketers. I had the chance to interview these two guys about their thoughts, goals and insights for the future of B2B Marketing Zone. What range of content are you including in B2B Marketing Zone?

ClickInsights: Tips on how B2B marketers should leverage social media

Phoenix Rising

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

Use eMarketing to Change Your Marketing Game

Phoenix Rising

In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. What an opportunity to change the game! The goal? 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. What an opportunity to change the game! The goal? 

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Feel free to comment here or join me on the  B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look.

Lead 87

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

Stats 143

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

B2B 167

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. 

B2B Video Marketing Done Right

KoMarketing Associates

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative.

Video 99

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation. Google Analytics.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. In B2B marketing, quality should always be a goal. Think about it.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

What Every B2B Marketer Needs to Know About Readability

Act-On

B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers. Is the content you publish engaging enough? Typography.

B2B 106

Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

But B2B marketers also need to know what buyers actually want from a vendor website. In coordination with our partners Huff Industrial Marketing and BuyerZone , and in sponsorship with ten24 Digital Solutions , we strive to answer these questions and many others in this year’s B2B Web Usability Report. B2B Online Marketing Blog Events & Updates Want to Learn More?

Report 151

Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up  B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post?

B2C 88

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

30 B2B Social Media Tips for 2016

KoMarketing Associates

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.  Think Beyond B2B. 10 of the Best B2B Facebook Pages.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . That’s a lot of managerial time and effort as well as money, and the reality is that sales forces are, by far, the biggest and most important part of strategy execution for most firms, especially in B2B markets. My research started with distribution channels, B2B distribution channels, morphed into sales.

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 ideas for B2B newsletter content. If you’re like most people, it’s boredom.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. And how can you use it? BuzzStream Discovery Tool.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  However, what should be noted by B2B CMO’s and leaders today is this interesting notion:  much of today’s planning, strategizing, activity, and etc. by Creative Stall. Would you agree?

The Evolving Journey of the B2B Buyer

Great B2B Marketing

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Marketing Strategy B2B Marketing Content Marketing Marketing MixAnd how their team struggles to gain customer attention. Well, that’s not entirely true.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

The Power Of B2B Referral Marketing Programs

Influitive b2b

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. Guide To Engaging B2B Customers  In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads. How other B2B marketers use advocate marketing to get high-quality referrals. Download now.

Media 61

B2B Marketing Needs Visual Storytellers

acSellerant

Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Below are some tools that can help you research, schedule, and monitor. Buffer.

Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

ANNUITAS

The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. And with that, the B2B Twittersphere went wild and all B2B sales people breathed a huge sigh of relief. Is this really or has it ever been about B2B sales people?

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. It shows an evolution of B2B marketing.