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A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

  There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Even aggregrators compile too much information - making the search for B2B Marketing content feel like that proverbial hunt for the needle in the haystack. They created B2B Marketing Zone as a resource for serious B2B marketers. I had the chance to interview these two guys about their thoughts, goals and insights for the future of B2B Marketing Zone. What range of content are you including in B2B Marketing Zone?

ClickInsights: Tips on how B2B marketers should leverage social media

Phoenix Rising

It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. This month's focus is on leveraging social media, certainly a timely and much discussed topic! Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

Use eMarketing to Change Your Marketing Game

Phoenix Rising

In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. What an opportunity to change the game! The goal? 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. What an opportunity to change the game! The goal? 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Mine’s Bigger than Yours!

Phoenix Rising

Certainly not for B2B type audiences. Yet we see similar claims from B2B vendors. Why should our B2B audience be any different? B2B customers don't want positioning claims and Me, Me, Me Marketing. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time.

Mine’s Bigger than Yours!

Phoenix Rising

Certainly not for B2B type audiences. Yet we see similar claims from B2B vendors. Why should our B2B audience be any different? B2B customers don't want positioning claims and Me, Me, Me Marketing. Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time.

Stop with the 4 Letter Words!

Phoenix Rising

I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client. It   was a deep dive into the cloud computing world.    Which is fine.    But it was ALL deep dive. Not a true customer benefit to be found - and I looked for one, any one. Technobabble does not belong in our key positioning stories. Waxing eloquently using insider 4 letter words does not position us as a market leader.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. 

B2B Video Marketing Done Right

KoMarketing Associates

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative.

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Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Not all that impressive. " So Why The Growing Interest In ABM?

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up  B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post?

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The Evolving Journey of the B2B Buyer

Great B2B Marketing

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

What Every B2B Marketer Needs to Know About Readability

Act-On

B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers. Is the content you publish engaging enough? Typography.

What Types of Content Propels B2B Buyers

Great B2B Marketing

I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” B2B Buyer ContentThe article is […].

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  However, what should be noted by B2B CMO’s and leaders today is this interesting notion:  much of today’s planning, strategizing, activity, and etc. by Creative Stall. Would you agree?

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. And how can you use it? BuzzStream Discovery Tool.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. It shows an evolution of B2B marketing.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

For B2B Companies, Selling Better is Not the Answer

Great B2B Marketing

The post For B2B Companies, Selling Better is Not the Answer appeared first on Great B2B Marketing. B2B B2B Buyer Prospect b2bWhen challenged, we humans have a tendency to resort to the known and familiar path (not taking “the road less […].

30 B2B Social Media Tips for 2016

KoMarketing Associates

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.  Think Beyond B2B. 10 of the Best B2B Facebook Pages.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. Lead generation is most B2B marketers’ bread and butter.

How Do Potential B2B Buyers Find You?

Great B2B Marketing

There are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The post How Do Potential B2B Buyers Find You? appeared first on Great B2B Marketing. B2B Buyer B2B Marketing Pull MarketingThe conversation goes something like […].

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. B2B marketers who use Twitter generate twice as many leads as those who don’t. Lead Generation Social Media Marketing b2b leads lead generation social media social media marketing Twitter twitter leads– Social Media Today , 2014. Forrester , 2013. Connect.

B2B Sales and Marketing Trends for 2016

Great B2B Marketing

At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

For B2B CMOs, the idea of audience development and engagement can be perplexing.  Questions I often receive when working with CMOs specific to B2B. Investing in audience development remains a key goal for many B2B CMOs.  Cultivating and connecting with an audience in the digital economy has become a must-do ingredient to successful B2B Marketing.  by Gregor Črešnar.

Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The B2B Marketing Valley of Death

Great B2B Marketing

B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].

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