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Who Owns Twitter (Marketing or Sales)?

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By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. B2B buyers use social media for research much the same way as their B2C counterparts, though sometimes with a more discerning eye. Here are some statistics to ponder: 2016 B2B Marketing Trends Report : Brand connection matters because 86 percent of B2B buyers see little difference between suppliers.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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In the B2B marketing environment, successful ABM is the gold standard companies aim for. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. As an aggregator of intent data, the company is the first to source behavioral activity between B2B entities. Account Based Marketing B2B Lead to Sale Process

How to Conquer 5 Common B2B Marketing Problems with Content

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That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B marketers face many obstacles on the way to the sale. Why is content marketing ideal for B2B companies? B2B Marketing Problem 1: B2B Products Are Complicated. B2B products are often complex and loaded with features and benefits.

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. According to data from a 2014 IDG Global Solutions study, “More than half of B2B buyers now use mobile devices to make purchase decision research,” and 48% watch videos from their mobile devices.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Statistics that Prove the Power of B2B Content Marketing. B2B Marketers Give Content Marketing the Vote of Approval. B2B marketers are devoting time and money to content marketing, showing they believe in its value. Set expectations.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel. Example. Closed Won.”

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Case studies are bursting with promise for use in B2B lead generation and sales. Why do marketers at B2B companies write case studies? Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Most are mind-numbingly dull. Why Case Studies? Content

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.

A CMO’s Guide to Conversion Metrics with Google Adwords

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For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Top funnel. Bottom funnel.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Effective Social Selling = Mindset over Tactics

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B2B Lead to Sale Process Social Media Social Selling sales quotas social media marketingWhat is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Who’s right?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank. 

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing automation continues to infiltrate B2B firms. Related Posts: Focus Roundtable Recap: Optimizing Landing Page Conversion Rates New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search A new eBook; Content Marketing Templates for Lead Generation. Convert!

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing automation continues to infiltrate B2B firms. B2B Lead to Sale Process Conversion TacticsAlways, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation. Ruth P. Stevens. Chapman.

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Facebook does allow you to do a little of B2B advertising.  B2B DISPLAY ADVERTISING PLATFORMS. Really. . LINKEDIN. FACEBOOK.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Related Posts: Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline Sales Best Practices include Marketing-Sales Alignment The missing topic on b2b digital lead generation: advertising. B2B Lead to Sale Process Marketing Automation Marketing StrategyThis week SiriusDecisions presented their new demand waterfall model. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

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B2B Lead to Sale Process Marketing Automation Marketing StrategyThis week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. B2B Lead to Sale Process Content Marketing Strategy

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

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Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. B2B Lead to Sale Process Marketing StrategyEverybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. Cost-per-lead.

Online Display Advertising, Targeting, and Capturing Leads

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According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives.  . A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Related Posts: 2013 New Year’s Resolutions for the B2B Marketing… Thought Leadership and Ghost Services 18 Ways to Promote Your White Paper for Lead Generation Top 10 Reasons You Need a Corporate Blog for Lead Generation Remarketing Advertising Strategies with Google Analytics. The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation.

Matching the Offer with Buyer Mindset: The Website Dilemma

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So how does this relate to a blog post about B2B websites? More about B2B Closing. More often with B2B, the products and services are more complex, and the sales process needs to include a lot of educating and hand holding. Analytics B2B Lead to Sale Process Conversion Tactics Marketing Strategy Website DesignAs you can imagine, the exchange doesn’t go well. Awareness.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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New Infographic: B2B Lead Generation & Content Marketing Trends The missing topic on b2b digital lead generation: advertising. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. You can target LinkedIn ads by.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Actual query: List of B2B pay-per-click lead generation firms. Actual query: Pay-per-click programs for b2b businesses. Actual query: Pay-per-click firms that specialize in b2b. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Reviewing competitive sites (and tools such as Spyfu). Awareness.  Ways to.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search The missing topic on b2b digital lead generation: advertising A Primer on Website Visitor ID and Smart Form Technology for Lead Generation. B2B Lead to Sale Process Conversion Tactics Landing PagesHow to implement A/B tests and what factors to consider.

7 Recent or Unique Google Adwords features you should be utilizing today.

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Related Posts: How to Set Up a Promoted Tweet Campaign Targeting Keywords 2013 New Year’s Resolutions for the B2B Marketing Department Guest Blog Outreach Services. When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. 

2013 New Year’s Resolutions for the B2B Marketing Department

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For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below.  . It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.  Planning. Search Engine Optimization.

New Infographic: B2B Lead Generation & Content Marketing Trends

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The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Hope you find it useful!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all