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How Long Does it Take to Get Results from Content Marketing?

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For B2B marketers, LinkedIn is the star for content distribution. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. What does this have to do with how long it takes for content marketing to create leads and demand? Be patient.

How to Conquer 5 Common B2B Marketing Problems with Content

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That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B marketers face many obstacles on the way to the sale. Why is content marketing ideal for B2B companies? B2B Marketing Problem 1: B2B Products Are Complicated. B2B products are often complex and loaded with features and benefits.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel. Example. Closed Won.”

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. According to data from a 2014 IDG Global Solutions study, “More than half of B2B buyers now use mobile devices to make purchase decision research,” and 48% watch videos from their mobile devices.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Case studies are bursting with promise for use in B2B lead generation and sales. Why do marketers at B2B companies write case studies? Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Most are mind-numbingly dull. Why Case Studies? Content

A CMO’s Guide to Conversion Metrics with Google Adwords

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For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Top funnel. Bottom funnel.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. The songs are memorable; but the statements are what’s important here.  I look forward to more from my readers!  . Act Naturally.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank. 

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing automation continues to infiltrate B2B firms. Related Posts: Focus Roundtable Recap: Optimizing Landing Page Conversion Rates New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search A new eBook; Content Marketing Templates for Lead Generation. Convert!

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Marketing automation continues to infiltrate B2B firms. B2B Lead to Sale Process Conversion TacticsAlways, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert!

Effective Social Selling = Mindset over Tactics

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B2B Lead to Sale Process Social Media Social Selling sales quotas social media marketingWhat is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Who’s right?

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Targeting B2B Companies with Online Display and Social Media Advertising

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With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Facebook does allow you to do a little of B2B advertising.  B2B DISPLAY ADVERTISING PLATFORMS. Really. . LINKEDIN. FACEBOOK.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation. Ruth P. Stevens. Chapman.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Related Posts: Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline Sales Best Practices include Marketing-Sales Alignment The missing topic on b2b digital lead generation: advertising. B2B Lead to Sale Process Marketing Automation Marketing StrategyThis week SiriusDecisions presented their new demand waterfall model. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

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B2B Lead to Sale Process Marketing Automation Marketing StrategyThis week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. B2B Lead to Sale Process Content Marketing Strategy

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Matching the Offer with Buyer Mindset: The Website Dilemma

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So how does this relate to a blog post about B2B websites? More about B2B Closing. More often with B2B, the products and services are more complex, and the sales process needs to include a lot of educating and hand holding. Analytics B2B Lead to Sale Process Conversion Tactics Marketing Strategy Website DesignAs you can imagine, the exchange doesn’t go well. Awareness.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

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Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. B2B Lead to Sale Process Marketing StrategyEverybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. Cost-per-lead.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Related Posts: 2013 New Year’s Resolutions for the B2B Marketing… Thought Leadership and Ghost Services 18 Ways to Promote Your White Paper for Lead Generation Top 10 Reasons You Need a Corporate Blog for Lead Generation Remarketing Advertising Strategies with Google Analytics. The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation.

Online Display Advertising, Targeting, and Capturing Leads

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According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives.  . A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Actual query: List of B2B pay-per-click lead generation firms. Actual query: Pay-per-click programs for b2b businesses. Actual query: Pay-per-click firms that specialize in b2b. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.  Reviewing competitive sites (and tools such as Spyfu). Awareness.  Ways to.

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

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New Infographic: B2B Lead Generation & Content Marketing Trends The missing topic on b2b digital lead generation: advertising. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. You can target LinkedIn ads by.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search The missing topic on b2b digital lead generation: advertising A Primer on Website Visitor ID and Smart Form Technology for Lead Generation. B2B Lead to Sale Process Conversion Tactics Landing PagesHow to implement A/B tests and what factors to consider.

7 Recent or Unique Google Adwords features you should be utilizing today.

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Related Posts: How to Set Up a Promoted Tweet Campaign Targeting Keywords 2013 New Year’s Resolutions for the B2B Marketing Department Guest Blog Outreach Services. When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. 

2013 New Year’s Resolutions for the B2B Marketing Department

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For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below.  . It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.  Planning. Search Engine Optimization.

New Infographic: B2B Lead Generation & Content Marketing Trends

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The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Hope you find it useful!

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Pay-Per-Click Tactical Services Video Posts

Content Marketing: Goals, Issues, Strategies

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Targeting Audiences Not Looking for You; Advertising Options for B2B. I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. On-site SEO: web pages, page titles, meta descriptions. nuff said.

The missing topic on b2b digital lead generation: advertising

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Let’s look at the mind-set of potential buyers of a b2b complex solution (with 6-18 month buying cycle, provided they enter the funnel in the first place). I use search engines because: I’ve uncovered a business need, and want to research solutions. That’s the history of b2b marketing, isn’t it? Advertising B2B Lead to Sale Process Marketing Strategy Media Planning

An Overview of the Google Adwords Recent Changes & New Features

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Related Posts: How Labels works in Google Adwords; benefits of the new feature New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Well, change is normal; just ask Google and Facebook.  Many of the paid search changes are welcome; others are drawing controversy. 

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. . Visits. Visitors.