| | | NuSpark | |  B2B | 68 articles |
| Page 1 of 1 | Previous | Next | NUSPARK JUNE 9, 2012  Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Tracking Retargeting. Get it? | NUSPARK DECEMBER 31, 2011 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. B2B Lead to Sale Process Marketing StrategyEverybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Cost-per-lead. | | | | | |
| NUSPARK JUNE 9, 2012  Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads Self-serve program has no minimal spend; focused on B2B clients and B2B websites. Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Tracking Retargeting. Get it? | NUSPARK SEPTEMBER 10, 2010 Facebook Can Work for B2B How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ]. | NUSPARK OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently How B2B Buyers Have Changed- and the Role of Content & Social Media. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? Below are the responses. . From Apryl Parcher. Often. | NUSPARK JANUARY 14, 2011 Calculating the ROI of B2B Lead Nurturing and Marketing Automation I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation. This post will go into my views on how to measure the ROI of lead nurturing. There are a number of thought leadership blogs that discuss ROI, but below is an attempt to show the ROI with a realistic case … [ visit site to read more ]. Lead Nurturing Marketing Automation Marketing Strategy | | | | | | | |
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NUSPARK | SATURDAY, MAY 19, 2012  Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Facebook and B2B lead generation. According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. If you’re a B2B firm, and you are using Facebook as part of your marketing strategy, how are you doing with lead generation? Have you considered Facebook as a channel for lead generation? Understand EdgeRank. MORE >> -
NUSPARK | SATURDAY, APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation
So now we have measures to present to the C-Suite at B2B firms who prefer to analyze their business with metrics such as leads and ROI. B2B Lead to Sale Process Social MediaI’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. To go further, do you calculate the ROI of networking? Conferences? MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
Calculating the ROI of B2B Lead Nurturing and Marketing Automation OK already- It’s time for Marketing Automation. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions. CSO Insights. MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions. MORE >> -
NUSPARK | SATURDAY, MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics
This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits. MORE >>
- How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns NUSPARK | WEDNESDAY, JANUARY 16, 2013
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
- MindMatrix: A Unique Marketing Automation Platform for SMB NUSPARK | SUNDAY, MARCH 17, 2013
- 7 Recent or Unique Google Adwords features you should be utilizing today. NUSPARK | SUNDAY, MAY 5, 2013
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- Sales Best Practices include Marketing-Sales Alignment NUSPARK | SATURDAY, SEPTEMBER 10, 2011
- An Introduction to Lead Scoring NUSPARK | SATURDAY, NOVEMBER 27, 2010
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- Targeting Audiences Not Looking for You; Advertising Options for B2B NUSPARK | SUNDAY, FEBRUARY 24, 2013
- 60 Articles on B2B Marketing Analytics! NUSPARK | WEDNESDAY, NOVEMBER 3, 2010
- Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. NUSPARK | SATURDAY, FEBRUARY 4, 2012
- A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold” NUSPARK | SUNDAY, JANUARY 23, 2011
- 2011 Marketing Resolutions to Consider NUSPARK | SUNDAY, JANUARY 2, 2011
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- 2013 New Year’s Resolutions for the B2B Marketing Department NUSPARK | SUNDAY, DECEMBER 30, 2012
- Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator NUSPARK | SUNDAY, NOVEMBER 6, 2011
- Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline NUSPARK | THURSDAY, APRIL 26, 2012
- An Overview of the Google Adwords Recent Changes & New Features NUSPARK | THURSDAY, MAY 3, 2012
- Content Marketing: Goals, Issues, Strategies NUSPARK | SUNDAY, MARCH 24, 2013
- Matching Content to Buyer Personas NUSPARK | WEDNESDAY, SEPTEMBER 15, 2010
- 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized? NUSPARK | SUNDAY, JANUARY 9, 2011
- LinkedIn and Twitter Advertising and Marketing Options; A Primer NUSPARK | SATURDAY, MARCH 31, 2012
- The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
- New Infographic: B2B Lead Generation & Content Marketing Trends NUSPARK | SATURDAY, MARCH 17, 2012
- New Twitter Chat Addresses Marketing and Lead Generation Issues NUSPARK | WEDNESDAY, APRIL 20, 2011
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- The missing topic on b2b digital lead generation: advertising NUSPARK | MONDAY, JANUARY 9, 2012
- Targeting B2B Companies with Online Display and Social Media Advertising NUSPARK | SUNDAY, OCTOBER 21, 2012
- Is It Time to Start Over with Your Marketing Strategy? NUSPARK | SUNDAY, FEBRUARY 20, 2011
- Social Media Lead Generation for B2B; My View NUSPARK | SATURDAY, OCTOBER 23, 2010
- Permission Marketing Drives White Paper Relevance NUSPARK | FRIDAY, NOVEMBER 4, 2011
- Is Your Website Working for Lead Generation and Inbound Marketing? NUSPARK | SATURDAY, MARCH 10, 2012
- Focus Roundtable Recap: Optimizing Landing Page Conversion Rates NUSPARK | THURSDAY, JANUARY 12, 2012
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- Video Blog 1: An Introduction to the B2b Buying Funnel NUSPARK | MONDAY, OCTOBER 31, 2011
- Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns NUSPARK | SUNDAY, APRIL 22, 2012
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- A Lesson from Microsoft: Control Your Own Destiny NUSPARK | MONDAY, JANUARY 16, 2012
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- A new eBook; Content Marketing Templates for Lead Generation NUSPARK | SATURDAY, FEBRUARY 25, 2012
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- It Might Be Time to Make Age One of Your Segmentation Criteria NUSPARK | WEDNESDAY, NOVEMBER 30, 2011
- A Personal Plea for Building Relationships NUSPARK | SUNDAY, OCTOBER 10, 2010
- Start to Analyze B2B Marketing Strategy NUSPARK | MONDAY, MAY 31, 2010
- Measuring Social Media ROI-How? NUSPARK | TUESDAY, JUNE 8, 2010
- Paul’s Short Post #2- Follow Tweets on RSS Reader NUSPARK | THURSDAY, JULY 22, 2010
- B2B Marketers Unsure of Twitter Effectiveness NUSPARK | SATURDAY, JUNE 19, 2010
- B2B Marketers Unsure of Twitter Effectiveness NUSPARK | SATURDAY, JUNE 19, 2010
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