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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. Sell Me This Pen. So here’s an exercise to try whether your a marketing or sales professional.

What is Disruptive Innovation? Where’s It Happening Now?

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. I’m of the opinion that disruption needs to occur on an ongoing basis in order to innovate and improve. Disruption occurs within industries, companies, geographies, departments and in our lives. . What is Disruptive Innovation?

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! SEE ALSO: Check out our February top charts post and look for: “B2B Marketers’ Top Demand Generation Priorities” and “Why B2B Buyers Report Stronger Relationships With Vendors”. Week of April 4th. Time will tell!

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Collaboration Between B2B Sales & Marketing. Strategies. Overground. 2.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays!

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Sales and Marketing. This Guy Gets Social Selling. Suite.

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! “ 2016 B2B Content Marketing Benchmarks, Budgets, and Trends. B2B Charts Blog Charts General Content Marketing IIoT Industrial Internet of Things Internet of Things IoTWeek of February 29th. Sources. 07 Mar.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

We’re a big fan of LinkedIn and still see it as a core network to use for B2B professionals … but the reality is what LinkedIn executives are selling … many people aren’t buying… including their stockholders, members and customers. If you’d like to discuss this post and B2B marketing, sales and business development with us join our private forum or connect with us.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

SEE ALSO : The Engagers: Chris Herbert on B2B Influencer Marketing + Balance Trust With Targeting In Social Reach Marketing. There’s no denying that building strategic networks, that include influencers and advocates, should be an integral part of your B2B marketing program. What should you consider when developing and implementing an influencer program? not the vendor. The goal?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

SEE ALSO : The Engagers: Chris Herbert on B2B Influencer Marketing + Balance Trust With Targeting In Social Reach Marketing. There’s no denying that building strategic networks, that include influencers and advocates, should be an integral part of your B2B Marketing program. What should you consider when developing and implementing an influencer program? not the vendor. The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. What Metrics Should You Use to Measure Your B2B Content Marketing Success?

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

——– PROMO: Want to see more B2B marketing and sales charts and infographics? The chart below, for example, shows that Canadian B2B startups grow faster when over 50% of their customer base is foreign. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Should My CEO be on Social Media?

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Cue the music. Source | Lyrics ]. What is a “Social CEO?".

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. We apply these learnings to the programs we develop and execute with and for our clients.

Linkedin for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Linkedin for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. How effective have others found in linkedin ads for b2b? seems like LI has more b2b potential here. What challenges or questions do you have about using Linkedin for B2B marketing and business development? Or Linkedin in general for B2B companies? Twitter for B2B Marketing. Advice from Marketing Peers. Mining For Gold in the Chatstream. Resume 2.0,

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? My takeaway:for B2B to sr buyers, Tw might just be practitioners talking to each other.& might be enough for a while. Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. Q3: Who should be in charge of the B2B twitter content?

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Top 8 Challenges for B2B Marketers and Salespeople. The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. PROMO: Want to see more B2B marketing and sales charts and infographics? Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be! The sponsored update below was targeted to me. It’s clearly off target.

Social CRM for Small Business

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. Jon is on Twitter, Linkedin, Facebook and he uses email. But, Nimble is much more.

Win Tickets

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Five Fabulous Speakers. What We’re Offering.

The Emerging Role of the CMO

MI6 Marketing Agency

The B2C and B2B Buyer Controls the Sales Process. This applies to B2B and B2C. We’d suggest B2B companies start with a social media program pilot by forming a small team of people from sales, marketing, service and support. Blog Featured Industry News: B2B Marketing B2B Business Development Buying Process Content Marketing Online Marketing Social Media Trends

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Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.

Head Scratcher and Belly Buster Post: Jul 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Here’s what we’re covering in this Round Up.

Building Your B2B Brand

MI6 Marketing Agency

Here’s What A B2B Brand Is All About. Word of Mouth – buyers of B2B products and services seek advice from people they know and trust. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. What Is A Brand? Pets.com. During the.com/.bomb Nothing! Red Bull.

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Mi6 Quick Tip #5

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? Picture too blurry?

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

B2B Company Websites

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Understand what this B2B company is about in a SIMPLE understandable language. Often very vague amongst B2B’s. hate stock pictures on B2B home pages. How common is it on b2b sites? Are B2B websites too serious?

B2B Marketing Framework

MI6 Marketing Agency

Foundation for B2B Marketing. This is my first post which introduces our B2B marketing integration (MI) framework. Before reading any further you may want to check out an earlier post entitled “ What Is Marketing “ In this post I propose that marketing should be a strategic and tactical discipline in every B2B company. The MI6 B2B marketing integration framework?

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3.

What is Marketing?

MI6 Marketing Agency

The 4Rs of B2B marketing. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. It’s that simple. The Marketing Mix. Not to be confused with the value it delivers.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Mi6 Quick Tip #2

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? To Consider. Tweet.

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