When it comes to content if it’s not interesting enough to convert a reader, to a prospect or a lead, then it’s not really doing much and it may as well be gibberish, after all, most B2B website’s exist to help convert traffic to leads. Does your content capture your readers’ attention immediately? Does it engage them and not only play on their interest but encourage them to interact with your website further? Basically, it’s a bunch of Latin gibberish that’s used to indicate where proper copy should go at some point. Know who you’re writing for. MORE >>

The "debate" between apps and mobile websites isn't really a debate at all: apps have their own unique advantages, but they should in no way replace a mobile website, which is an absolute essential for both B2B and B2C companies. Thanks to everyone who attended this morning's webinar, "The Marketer's Guide to Taking Your Website Mobile". We had some great questions, and a very passionate presenter in Sagar Jani from Station X. North Americans spend 2.7 Users are demanding, and expect mobile web experiences to match that of the desktop, particularly with quick loading times. MORE >>

Edward, you had a question about LinkedIn, and whether or not it's the best online network for B2B. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! Our hosts, Dan Biggs, Digital Strategist at Station X Communications and Adam Koebel, Client Success Specialist at Marqui, provided their insights into the world of online lead generation, exploring 7 simple tactics to help you get more leads from your website. If you'd like to know more, check out the full webinar here. MORE >>

Most businesses either already are, or are thinking about, taking part in social media. They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Many companies jump into social media without really understanding what they should be doing and as a result they often make the 9 mistakes we've listed below without realizing it. You didn’t do your background research! What they are looking for. MORE >>

If you can interest people enough to come to you, extending their attention and engagement is a pivotal point for success." - Ardath Albee, CEO and B2B Marketing Strategist from Marketing Interactions Inc. Inbound marketing is the practice of drawing in web visitors/prospects that already have an interest in your product or industry (as opposed to broadcasting a message out to a sea of largely disinterested consumers). Here are the recommendations we found to be most useful: " Plan for response : inbound marketing won't do much for you if you don't have a plan for responding. MORE >>