| | | Marketing to Business Executives Blog | |  B2B | 20 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. Visitors often click through to the company website. | MARKETING TO BUSINESS EXECUTIVES BLOG MAY 20, 2011 The Role of Context in Curation: B2B Marketers Take Note Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. This is the challenge for the B2B marketer: pick the topics/issues that keenly interest a particular audience and provide a point of view that keeps bringing them back. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Neither do I. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Reduce costs. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 27, 2011  Three Ways Data-Driven Marketing Improves Performance According to a survey just completed by ITSMA and Patricia Seybold Group , today’s B2B marketers recognize the importance of data-driven marketing. So what? Well, now we have statistically significant findings supporting that view. . That’s hard data that associates leadership in data-driven marketing with market and sales performance increases. The cost of darkness (i.e., | | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) times, Velocity Partners’ B2B Marketing Manifesto , published last fall, calls this a past, present and future that lead to your solution. Must be some serious B2B buyers among those playing games. | | | | | | | |
| - How do you involve your experts in social media?
Filed under: B2B marketer's job , Content curation , Content marketing , Customer knowledge , Social media management Tagged: ConnectedN , Marketing , Patricia Seybold Reports , Peter Drucker , Publishing , Social media. B2B marketer's job Content curation Content marketing Customer knowledge Social media management ConnectedN Marketing Patricia Seybold Reports Peter Drucker Publishing Social mediaMarketers need to “know their customers so well that the product or service sells itself,&# as Peter Drucker said. From whom does the customer want to hear? Not the marketer. MORE >> - New Research on Why CRM Fails…Also Lessons for Marketing Automation
Filed under: B2B marketer's job , Business management , Customer knowledge , Governance of the marketing function , Marketing technology , Uncategorized Tagged: Customer relationship management , Marketing , Marketing automation. B2B marketer's job Business management Customer knowledge Governance of the marketing function Marketing technology Uncategorized Customer relationship management Marketing Marketing automationThe four key insights that the authors drew from their research are equally applicable to marketing automation. Enough of the left brain/right brain argument. MORE >> -
 “Curation” gets six tweets per hour…right now!
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! Leave a Reply Cancel reply Games as Content in B2B Marketing Evidence:the heart of your business (and marketing) plan RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. It’s free. MORE >> -
 Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Thought leadership > Eqentia content curation gives control to information consumer Eqentia content curation gives control to information consumer 02/25/2011 Marketing to Business Executives Leave a comment Go to comments Eqentia is a content curation platform for business professionals who need to stay current in their areas of focus and, like most of us, are inundated with too much information. No trackbacks yet. Theme: INove by NeoEase MORE >> - Sorting through content curation options
Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. Let me know what you think. MORE >>
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