Marketing Finger

Trending Sources

Why are so many B2B websites… boring?

Marketing Finger

I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? What are the first things that prospects look for on a B2B website? Q. Which B2B companies have found the right balance? Q.

Marketing to Influencers [#B2Bchat]

Marketing Finger

In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Brand advocacy: is it different in B2B? Q. b2b marketing #B2Bchat influencer marketing word of mouth“Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Questions will include: Q. How? Q.

Is Quora Relevant for B2B Marketing?

Marketing Finger

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Which ‘knowledge market sites’ do B2B buyers go to for information? Q. Join us on February 24 at 5:00pm Pacific for a live #B2Bchat on the relevance of Quora for B2B marketing! b2b marketing social mediaBut do we need another Q&A site? Will Quora kill blogging? Q.

Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

Marketing Finger

And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. As a B2B marketer, what is your most popular piece of content ever? b2b marketing #B2Bchat content marketingYou’ve heard it many times: Content is King. How do we best create, and leverage content to reach our audiences? What types of content are most effective in reaching a business audience? Video? Blog posts?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. to learn how B2B marketing professionals are.

The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

Especially in B2B, with longer sales cycles, you need to acknowledge the fact that there are several stages in the buying cycle. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperI recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics.

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. For the B2B marketer, what are the similarities between email and social media? Q. b2b marketing social media #B2Bchat email marketingEmail marketing and social media marketing – two core marketing channels – were born approximately a decade apart. What are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m.

BtoB 30

Content Marketing: How Companies are Doing It [Infographic]

Marketing Finger

B2B marketers allocate approx. The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42! b2b marketing social media content marketing Infographic Marketo54% of marketers use Facebook to distribute content.

Blogging in the Social Media Ecosystem

Marketing Finger

In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. b2b marketing social media #B2Bchat bloggingPhoto credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog?

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

b2b marketing social media #B2Bchat lead generationOne of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads?

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

Marketing Finger

There’s a brand new book that’s making waves in the B2B marketing community. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. How is the role of B2B marketers changing within their organizations? Q. What are the biggest problems faced by B2B marketers today? Q. Which B2B case studies would you recommend? Q. Join us this Thursday, October 5 at 5:00 p.m.!

B2B 21

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. The use of social media by B2B companies is validated by business purchasers. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.

What are marketers reading this summer?

Marketing Finger

Which older marketing titles are must-reads for B2B marketers? The Fourth of July is just around the corner and for many of us, that means the official beginning of summer. With the new season come thoughts – or perhaps mere dreams – of lazy days ahead. Perhaps camping, road trips, flights to far away places, and time to catch up on some summer reading. Or on your Kindle? Why? Q.

How to Demonstrate the ROI of Social Media

Marketing Finger

Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Q. b2b marketing social media #B2Bchat social media ROIAs social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. targets for social media? Q.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. The use of social media by B2B companies is validated by business purchasers. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Lead Scoring Best Practices

Marketing Finger

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. What is lead scoring?

Measuring the Value of Digital Marketing

Marketing Finger

How do B2B marketers tackle the question of marketing campaign value? And this is especially true for B2B with their typically complex, drawn out sales cycles. Tags: b2b marketing marketing Do we make strategic decisions based on real, actionable data? In our latest episode of #B2Bchat, we dug into questions surrounding metrics. Search (PPC and SEO). Email. Where do you start?

B2B 2

Aligning B2B Sales and Marketing Efforts in Social Media

Marketing Finger

Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. Q. What is “social CRM&# and is it mostly a consumer thing or does it also apply to B2B? Q. b2b marketing social media #B2Bchat sales and marketing alignmentMarketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers?

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

B2B 171

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

Stats 142

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. 

Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

B2B Video Marketing Done Right

KoMarketing Associates

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative.

Video 97

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Not all that impressive. " So Why The Growing Interest In ABM?

Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up  B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post?

B2B 104

The Evolving Journey of the B2B Buyer

Great B2B Marketing

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

What Every B2B Marketer Needs to Know About Readability

Act-On

B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers. Is the content you publish engaging enough? Typography.

B2B 116

What Types of Content Propels B2B Buyers

Great B2B Marketing

I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” B2B Buyer ContentThe article is […].

B2B 98

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

B2B 48

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  However, what should be noted by B2B CMO’s and leaders today is this interesting notion:  much of today’s planning, strategizing, activity, and etc. by Creative Stall. Would you agree?

B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. And how can you use it? BuzzStream Discovery Tool.

25.43 μs: 419.0 ns, 14.74 μs, 62.00 ns 269.3 ms: 252.8 μs, 3.105 ms, 265.3 ms