| | | Marketing Edge | |  B2B | 12 articles |
| Page 1 of 1 | Previous | Next | MARKETING EDGE FEBRUARY 28, 2009  Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. will respond favorably. said affordable, not free. What’s your take? | MARKETING EDGE OCTOBER 11, 2005 Marketing Edge This shift is no different, I might add, in the B2B world, where marketers are shifting marketing dollars to programs where buyers seek out vendors – and not those where vendors seek buyers. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? That’s a topic for another day. | | | | | |
| MARKETING EDGE SEPTEMBER 20, 2006 Marketing Edge Paul is also a speaker at this year’s Marketing Sherpa B2B Demand Generation Summit in Boston, October 23 and 24, and in San Francisco on November 12 and 14. highlight: 1) What B2B marketers can get out of podcasting in either the prospecting function or with the sales team internally. What should I do? Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Why podcast? Maruggi is a frequent speaker and conducts workshop sessions on new media. It is, however, still very much in its infancy. | MARKETING EDGE SEPTEMBER 28, 2006 Marketing Edge Dunay is also a speaker at the Marketing Sherpa B2B Summit in October 24 and November 14. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » How podcast? | MARKETING EDGE MARCH 12, 2007 Marketing Edge It will cover essential issues about corporate blogging and podcasting and will include presentations from Southwest Airlines, attorney David Ritter, and examples in my presentation of how companies are using podcasting in B2B and B2C environments. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? | MARKETING EDGE MARCH 17, 2007 Marketing Edge It will cover essential issues about corporate blogging and podcasting and will include presentations from Southwest Airlines, attorney David Ritter, and examples in my presentation of how companies are using podcasting in B2B and B2C environments. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? | | | | | | | |
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MARKETING EDGE | TUESDAY, APRIL 17, 2007 Marketing Edge
Subscribe to our podcast « Corporate blogging Kool-Aid: An attorney’s point of view Video growth in B2B and B2C: eMarketer tells how » Podcasting and other digital tactics at Deloitte Podcast length: 9:38 Deloitte –- you may also know them as Deloitte & Touche –- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him. Why do you want The Dip? MORE >> -
MARKETING EDGE | MONDAY, APRIL 30, 2007 Marketing Edge
Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Video growth in B2B and B2C: eMarketer tells how The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. In this podcast, we’ll hear from the senior analyst on video on the ‘Net for eMarketer, David Hallerman, about how is video being used in both the B2C and B2B environments. B2B video example is below. What should I do? If you’re the first, you win. MORE >> -
MARKETING EDGE | FRIDAY, MAY 4, 2007 Marketing Edge
Subscribe to our podcast « Video growth in B2B and B2C: eMarketer tells how Audio and video: Positioning for the future » It’s time for a social-media strategy: Ask Greg Verdino Live blogging is cool, but is it rude when you are in the middle of someone’s presentation? What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. MORE >> -
MARKETING EDGE | THURSDAY, APRIL 8, 2010  Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
She left Gateway to grow as an entrepreneur as one of the individuals who started Hotpaper.com, a B2B Application Service Provider (ASP),that was innovative for its time at the turn of the century allowing for the instantaneous creation, delivery, archiving, and re-use of customized documents in a mobile environment. It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. In our next segment Danny Schreiber of Silicon Prairie News in Omaha. MORE >> -
MARKETING EDGE | WEDNESDAY, APRIL 7, 2010  Inside HP Software Social Media
In this first interview since taking the new position of Social Media Business Manager for HP Software, Procopio clearly lays out how social media fits into HP Software’s comprehensive approach to the complex B2B technology market. Time 21:13. Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. MORE >>
- Five Ways Social Media Will Generate More Leads MARKETING EDGE | SUNDAY, JANUARY 24, 2010
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