| | | Loopfuse | |  B2B | 56 articles |
| Page 1 of 1 | Previous | Next | LOOPFUSE FEBRUARY 14, 2011 Real World Examples of B2B Lead Nurturing Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs. Here’s what he said: Ellicott: “We have different lead nurturing campaigns in place to do [.]. Lead Nurturing Thought Leadership Andy Ellicott SMB Lead Nurturing Best Practices | LOOPFUSE OCTOBER 17, 2011  Marketing Automation Blueprint - The Ultimate "How To" Guide Commonly used in business-to-business (B2B) or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation is really the marriage of email marketing technology coupled with a structured sales process as defined by a customer relationship management (CRM) program. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. | | | | | |
| LOOPFUSE OCTOBER 9, 2012 Our Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting LoopFuse offers a B2B marketing automation platform that tells you who is visiting your website, helps you capture their information, sends lead nurturing emails, scores the best opportunities, and integrates it all into your CRM system with advanced reporting. We released the results of our 2012 Marketing Outlook Survey today to provide a snapshot of the next 12 months of on-line marketing as well as take the pulse of marketers as it relates to strategics, tactics, and budgets. You can download the full survey results here. What do you think of the results? Consistent with your company? | LOOPFUSE NOVEMBER 2, 2010 How To Job Hunt Like a Spy (Part 3) The Internet has transformed the way people shop for Business-to-consumer (B2C) and Business-to-business (B2B) products and services. Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange. Since there is a lot of very useful information in this article, I thought I would share some highlights. Below is an excerpt from the article on “Branding Do’s and Don’ts&# …… Your website will communicate information about you and the products or services you offer. Best Practices Recommendations: Practice. | LOOPFUSE OCTOBER 26, 2011  You do know what companies are visiting your web site, don't you? This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. There are many, many more advanced capabilities in a marketing automation platform than a visiting companies report but it remains one of the easiest to get and most valuable to use. We promise! | LOOPFUSE JANUARY 30, 2012  10 B2B Sales and Marketing Metrics Worth Tracking The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well. Marketing Automation Thought Leadership B2B Marketing funnel metricsThis is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. So without further adieu…. | | | | | | | |
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LOOPFUSE | THURSDAY, DECEMBER 13, 2012  B2B Speed Dating - How to qualify and convert trade show leads [Infographic]
[This is a guest post by Caffeine Performance Management , a LoopFuse partner & Calgary-based business development agency that helps B2B businesses by increasing pipeline velocity]. If the context of the show is viewed as ‘ B2B speed dating’, the focus changes from ‘must-collect’ to ‘must-ask enough questions to develop a meaningful relationship with high-likelihood targets at a later date’. Lead Nurturing Marketing Automation Thought Leadership b2b follow up marketing infographic sales infographic speed dating trade showsEver been stuck in a dead-end corner? MORE >> -
LOOPFUSE | WEDNESDAY, DECEMBER 26, 2012  The Most Popular Blog Posts of 2012
Real World Examples of B2B Lead Nurturing. 10 B2B Sales and Marketing Metrics Worth Tracking. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation. There will be lots of top 10 lists floating around the next few weeks as well as no shortage of predictions, but we wanted to share the top blog posts from the Mouth of the Funnel as determined by views over the past year. The Ten Do’s and Don’ts of Email Marketing. simple lead nurturing example for every business. MORE >> -
LOOPFUSE | WEDNESDAY, NOVEMBER 23, 2011 Want a 178% increase in deals? MarketingSherpa lays out the ROI of marketing automation in an Opsview case study
“For the B2B marketer, the sale is often complex, the sales cycle can be long, and the number of leads throughout the pipeline can be simply massive. We announced the great results Opsview experienced from their LoopFuse deployment some time ago. The team there is awesome and even put together a “ Marketing Automation Blueprint ” detailing how they use LoopFuse with Salesforce.com. Now we can add a case study by the smart folks at MarketingSherpa to the mix. ” We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. MORE >> -
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. You can skip to the end and leave a response. MORE >> -
LOOPFUSE | MONDAY, NOVEMBER 1, 2010  4Cs of B2B Marketing: Campaign, Customer, Channel, Content
So how is it that today’s B2B Marketing professionals think? More importantly, what led to this new method of B2B Marketing process? When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales. Channel: Inbound marketing avenues used by your customers to reach your content, ie. MORE >>
- Tips on email marketing, a marketing automation blueprint, and examples of B2B lead nurturing top the list of most popular posts of 2011 LOOPFUSE | TUESDAY, DECEMBER 27, 2011
- B2B Marketing: Where does the Funnel begin? LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
- LoopFuse and Nearstream combine to offer social customer engagement with marketing automation LOOPFUSE | TUESDAY, JANUARY 8, 2013
- Dave Rosenberg: Match your Product to your Customer's Needs LOOPFUSE | MONDAY, JULY 18, 2011
- 9 ways to make the case for marketing automation software LOOPFUSE | MONDAY, NOVEMBER 7, 2011
- Hiten Shah's Startup Advice: Test All Assumptions LOOPFUSE | TUESDAY, MAY 17, 2011
- Do you have all the pieces of your business puzzle? LOOPFUSE | TUESDAY, JANUARY 3, 2012
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- 3 Tips for Lovers (of Marketing Automation) LOOPFUSE | TUESDAY, FEBRUARY 7, 2012
- You are critical to marketing automation success LOOPFUSE | WEDNESDAY, AUGUST 22, 2012
- Four Ways to Improve Your Marketing Efforts with Automation LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
- Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- B2B Marketing Automation predictions for 2011 LOOPFUSE | THURSDAY, DECEMBER 23, 2010
- Lead Capture for Small-to-Medium-Sized B2B Companies LOOPFUSE | WEDNESDAY, APRIL 20, 2011
- How to Get Started with Lead Nurturing LOOPFUSE | THURSDAY, FEBRUARY 10, 2011
- Knowing Which Leads To Nurture LOOPFUSE | WEDNESDAY, FEBRUARY 9, 2011
- Is Lead Nurturing for Everyone? LOOPFUSE | WEDNESDAY, FEBRUARY 2, 2011
- Kenny Van Zant on What's Hot: Building Tools for Developers LOOPFUSE | TUESDAY, JULY 5, 2011
- How to Get Internal Buy-in for Lead Nurturing LOOPFUSE | THURSDAY, FEBRUARY 3, 2011
- Lead Capture for SMBs: Other Lead Capture Sources LOOPFUSE | THURSDAY, MAY 26, 2011
- B2B Marketing Automation: When to automate process LOOPFUSE | TUESDAY, NOVEMBER 30, 2010
- Look Before You Leap (Market Sustainability) LOOPFUSE | MONDAY, OCTOBER 18, 2010
- Lead Capture for SMBs: Targeting LOOPFUSE | WEDNESDAY, MARCH 23, 2011
- Why Sales and Marketing Need to Nurture Leads Today LOOPFUSE | FRIDAY, JANUARY 21, 2011
- Ethan Bloch's Mantra for Startup Success: Leads, Leads, Leads LOOPFUSE | THURSDAY, JUNE 16, 2011
- 2011 Marketing Automation Survey Results Are In! LOOPFUSE | THURSDAY, JUNE 2, 2011
- Entrepreneur Sean Ellis on Where Yahoo Went Wrong LOOPFUSE | THURSDAY, MAY 19, 2011
- 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- Loopfuse and Bluebird Strategies Present Free Lead Nurturing Webinar LOOPFUSE | TUESDAY, JULY 19, 2011
- Lead Capture for Small-to-Medium-Sized B2B Companies LOOPFUSE | MONDAY, MAY 2, 2011
- Q&A with Laura Ramos of Forrester Research – Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- Lead Capture for Small-to-Medium-Sized B2B Companies LOOPFUSE | THURSDAY, APRIL 28, 2011
- Forecasting beyond the pipeline LOOPFUSE | MONDAY, JANUARY 21, 2008
- What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | MONDAY, AUGUST 17, 2009
- What is loopfuse? LOOPFUSE | MONDAY, AUGUST 17, 2009
- Loopfuse Whitepaper: 5 Ways Marketing Automation Provides Job. LOOPFUSE | MONDAY, JANUARY 18, 2010
- Track customer engagements and qualify the best leads for sales LOOPFUSE | THURSDAY, JANUARY 28, 2010
- Automate the distribution of leads to sales and identify how many. LOOPFUSE | TUESDAY, FEBRUARY 2, 2010
- Q&A with Laura Ramos of Forrester Research - Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- Q&A with Laura Ramos of Forrester Research - Part 2: Market Momentum LOOPFUSE | THURSDAY, MARCH 4, 2010
- Q&A with Laura Ramos of Forrester Research – Part 2: Market Momentum LOOPFUSE | THURSDAY, MARCH 4, 2010
- Loopfuse Welcomes Marcus Tewksbury! LOOPFUSE | THURSDAY, MARCH 25, 2010
- Loopfuse Welcomes Marcus Tewksbury! LOOPFUSE | THURSDAY, MARCH 25, 2010
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
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