| | | InsightIQ Blog | |  B2B | 30 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JUNE 24, 2011  2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Engage based upon behavior, not just demographic and firmographic information. | INSIGHTIQ BLOG NOVEMBER 28, 2011  10 Easy Ways to Get to Know Your Client 9. Subscribe to industry publications like DMNews, Target Marketing, 1on1 Magazine, B2B Marketing, and/or client specific industry sites like Pharmaceutical Marketing Research Group (PMRG). If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. | | | | | |
| INSIGHTIQ BLOG SEPTEMBER 29, 2011 From B2B & B2C, to B2Me Marketing strategies to survive and thrive in today’s highly dynamic business environment. By Jim Lewis. . Part 1: Today’s Environment. In order to be successful selling to businesses, it is important to recognize the role of the individual. It is all too easy to lose sight of the fact that organizations – from small businesses to global corporations – are comprised of groups of people with not much more in common than the shared enterprise called “work” that brings them together 40 or so hours each week. There is an expectation of high levels of recall and personalization. Coming Next…. . | | INSIGHTIQ BLOG AUGUST 16, 2011 Direct Mail Darwinism: Surviving in the Digital Age Indeed, in early 2011, MarketingSherpa, a research firm specializing in marketing analysis, conducted a survey of more than 1000 B2B marketing professionals. If history is to be trusted, in 1748, a middle-aged Benjamin Franklin scribed a maxim that today is seemingly as elemental as his discovery of electricity. In his Advice to a Young Tradesman, Franklin wrote, “Remember that time is money.” With the current economic climate, who can question this wisdom? Deliberating on Franklin’s advice, it is easy to distill his argument down to a simple matter of efficiency. | INSIGHTIQ BLOG JULY 19, 2011  3 Reasons Google+ Will Make a Big Impact on Social Media This is especially important in the B2B world, where content is King. There's a new social media sheriff in town huh? Big Big deal, what else is new? It It seems like we hear about the next big thing almost every day. So what makes Google+ any more important? Well, it's simple. Google made it. And whenever the word "Google" is attached, it's worth paying attention to. | | | | | | | |
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INSIGHTIQ BLOG | FRIDAY, MARCH 25, 2011 Quaero InsightIQ Now Featured on B2B Marketing Zone
The Quaero InsightIQ Blog is now a member of the B2B Marketing Zone ! B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. At Quaero, we understand that the needs of Business to Business ( B2B) organizations are different from those in Business to Consumer (B2C). Within the B2B world, the core business drivers must go beyond just improving tactical campaign performance results. Visit us at B2B Marketing Zone As such, we seek to provide valuable content and best practices to assist with these unique challenges. MORE >> -
INSIGHTIQ BLOG | MONDAY, MARCH 7, 2011  Building Your Data Foundation, Part II
In B2B marketing, although we market to individuals, we sell to companies. B2B data matching is about creating linkages and company hierarchies to gain a better understanding of the organizations and the people within those organizations to whom you're selling. . In Part I of Building Your Data Foundation , I alluded to the four critical steps marketers need to take in order build a data foundation. As I said then, you need to define your data strategy and then use these four steps to develop the best, most comprehensive view of your customers. It's an important distinction. MORE >> -
INSIGHTIQ BLOG | MONDAY, MAY 2, 2011  B2B Sales and Marketing Alignment: Steps to Getting There
It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily, this is the case here at Quaero - and others where no true relationship between Sales and Marketing existed. This brings me back to that Sales and Marketing alignment issue since it's really the same thing. We're all here for the same reasons - to drive revenue for the company. Marketing is responsible for not only driving what goes into the top of the funnel but also nurturing those leads so that they become "sales ready." So where does the issue lie? MORE >> -
INSIGHTIQ BLOG | MONDAY, JUNE 6, 2011 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer
for a webinar on June 23, 2011 at 1:00 PM EST. We will discuss the Four Key Steps to Smarter B2B Marketing: 1. We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel? Join me along with Jeff Ernst of Forrester Research, Inc. for Develop a lead management process. Become a content marketer. MORE >> -
INSIGHTIQ BLOG | FRIDAY, SEPTEMBER 21, 2012  5 Ways to Use Pinterest for Your Business
But when it comes to Pinterest and B2B marketing, it just doesn’t seem like an effortless match. This is why companies with great visual products tend to do well, but if you are a B2B organization, you can still take advantage by creating visual representations of your offering. There are many ideas and considerations to keep in mind when it comes to B2B and Pinterest. By now, we should all be familiar with Pinterest, the social site where you pin anything and everything you like. If you haven’t—be warned—it’s addictive. That is true in a way. Visuals. Infographics. Social. MORE >>
- Quaero Founder Naras Eechambadi Featured in BtoB Magazine Virtual Roundtable INSIGHTIQ BLOG | THURSDAY, APRIL 7, 2011
- Salesforce.com Acquisition of Radian6 INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
- A Marketing Reflection: Quaero's 2011 Webinar Recap INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011
- Building Your Data Foundation, Part I INSIGHTIQ BLOG | THURSDAY, FEBRUARY 17, 2011
- Eloqua Raises the Bar Once Again INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
- Increasing Marketing Complexity Demands Smart Outsourcing INSIGHTIQ BLOG | WEDNESDAY, MARCH 23, 2011
- B2B Marketers: Use your marketing automation carefully INSIGHTIQ BLOG | MONDAY, APRIL 2, 2012
- Facebook: Corporate Page Ideas for the New Year INSIGHTIQ BLOG | FRIDAY, JANUARY 18, 2013
- The Case for End to End Enterprise Analytics INSIGHTIQ BLOG | THURSDAY, OCTOBER 27, 2011
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- A Marketing Reflection: Quaero's 2011 Webinar Recap INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011
- Increasing Marketing Complexity Demands Smart Outsourcing INSIGHTIQ BLOG | WEDNESDAY, MARCH 23, 2011
- Quaero InsightIQ Now Featured on B2B Marketing Zone INSIGHTIQ BLOG | FRIDAY, MARCH 25, 2011
- Salesforce.com Acquisition of Radian6 INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
- Quaero Founder Naras Eechambadi Featured in BtoB Magazine Virtual Roundtable INSIGHTIQ BLOG | THURSDAY, APRIL 7, 2011
- B2B Sales and Marketing Alignment: Steps to Getting There INSIGHTIQ BLOG | MONDAY, MAY 2, 2011
- 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer INSIGHTIQ BLOG | MONDAY, JUNE 6, 2011
- 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
- 3 Reasons Google+ Will Make a Big Impact on Social Media INSIGHTIQ BLOG | TUESDAY, JULY 19, 2011
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