Content Marketing Inbound Marketing Industrial Marketing Strategies Ann Handley b2b marketing content Business blogs C.C. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Chapman (Authors of Content Rules ).