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Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem. This is only a content summary.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation formEmail marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. This is only a content summary.

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype? If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. by Achinta Mitra appeared first on Industrial Marketing Today.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Industrial Marketing Today

Content Marketing Inbound Marketing Sales Strategies B2B Content marketing Industrial MarketingDespite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article.

Why are Manufacturers Still Struggling with Content Marketing?

Industrial Marketing Today

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

B2B E-Mail Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing email marketing Industrial Marketing Social mediaRight off the bat let me say that this post is not about email marketing versus social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. In another survey of nearly 2,000 B2B marketers, participants were asked, “Please indicate the expected changes to your lead generation budget for the following channels for 2012.”. Click on each chart to see a larger image.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). That’s not the only good news for blogs.

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade showsDespite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press RleasesPress or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Industrial Marketing marketing contentIt is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. Online product configurators. Valve sizing programs.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Blogging Still Lagging in Industrial Marketing

Industrial Marketing Today

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. …fall back on tried-and-true marketing tactics that they have relied on for years. See chart for details.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

General B2B marketers are struggling too. Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. Don’t underestimate the SEO power of internal linking.

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

Content Marketing is Not More Content Output

Industrial Marketing Today

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” At least that was what I heard most often from many [.]. Content Marketing B2B Content marketing Inbound Marketing Industrial MarketingThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. These days, respect for B2B and industrial marketing is spelled as M E T R I C S. A lead is a lead, right? Defining qualified leads.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnelInfographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. Infographics. Videos that are non-product oriented.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Back then, print media was the center of the universe for B2B marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane…. Magazine about a coming revolution called “desktop publishing.” So a big thank you to all of you.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. igus® Inc.

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Sales Strategies B2B lead scoring industrial lead generation lead nurturing marketing automation Marketing Qualified Lead MQL Sales Accepted Leads (SAL) Sales Qualified Leads (SQL No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

Industrial Content Marketing with Purpose

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Industrial Marketing Social media marketingIn my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies. Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Truth be told, lead generation is a catchall for “We want our phones to ring.”. wish it were that easy.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. Designing an industrial Website for optimal B2B lead generation doesn’t happen by accident. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool.

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

B2B Lead Generation Inbound Marketing Industrial Marketing Strategies Sales Strategies Industrial Marketing lead scoring MQL SAL SQLEvery manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. In short, very poor ROI from their lead generation efforts.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Align Industrial Websites with Sales Process

Industrial Marketing Today

B2B Lead Generation Industrial Marketing Strategies Industrial Websites Sales Strategies Inbound Marketing Industrail sales Industrial Marketing website design Website redesignIf you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. They want their site visitors to call and their crack sales team will take care of everything to close the deal.

Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Blogs Sales Strategies Industrial Marketing lead nurturing Manufacturing marketing MQL RFQ SAL Sales funnel SQLTalking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. To most of these decision makers winning new business is strictly a numbers game.

You’ve Got Traffic. Now What?

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Websites Search Engine Optimization (SEO) Website Design & Development conversion Industrial Marketing Lead conversion SEO Website trafficYou’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. See my post, “Do You Believe in Industrial Websites?” ). Really?

News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Let me start with some findings and statistics from different B2B [.]. Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing News Releases PR Press Rleases

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.