Industrial Marketing Today

Trending Sources

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing industrial email marketing Industrial MarketingIndustrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. This is only a content summary.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem. This is only a content summary.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary. Please click on the headline to read the full article.

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

Take a look at these stats from the 2015 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. […] The post Content Marketing for Industrial Companies – Is There Content Overload? There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? And that has nothing to do with industrial website design.

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Industrial Marketing Today

Content Marketing Inbound Marketing Sales Strategies B2B Content marketing Industrial MarketingDespite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Why are Manufacturers Still Struggling with Content Marketing?

Industrial Marketing Today

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

B2B E-Mail Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing email marketing Industrial Marketing Social mediaRight off the bat let me say that this post is not about email marketing versus social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. In another survey of nearly 2,000 B2B marketers, participants were asked, “Please indicate the expected changes to your lead generation budget for the following channels for 2012.”. Click on each chart to see a larger image.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). That’s not the only good news for blogs. See chart below ).

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

B2B Marketing Collateral B2B Marketing Videos Content Marketing Integrated Industrial Marketing Digital marketing Industrial Marketing Marketing collateral Mobile apps for engineers Print ads Trade showsDespite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press RleasesPress or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Industrial Marketing marketing contentIt is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. Online product configurators. Valve sizing programs.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. …fall back on tried-and-true marketing tactics that they have relied on for years. See chart for details.

Blogging Still Lagging in Industrial Marketing

Industrial Marketing Today

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. These days, respect for B2B and industrial marketing is spelled as M E T R I C S. A lead is a lead, right? Defining qualified leads.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

General B2B marketers are struggling too. Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. Don’t underestimate the SEO power of internal linking.

Link 77

Content Marketing is Not More Content Output

Industrial Marketing Today

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” Content Marketing B2B Content marketing Inbound Marketing Industrial MarketingAt least that was what I heard most often from many [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnelInfographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. Infographics. Videos that are non-product oriented.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Back then, print media was the center of the universe for B2B marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane…. I had read an article in Inc. Magazine about a coming revolution called “desktop publishing.”

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. igus® Inc.

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Sales Strategies B2B lead scoring industrial lead generation lead nurturing marketing automation Marketing Qualified Lead MQL Sales Accepted Leads (SAL) Sales Qualified Leads (SQL No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Industrial Content Marketing with Purpose

Industrial Marketing Today

B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Industrial Marketing Social media marketingIn my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies. Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Truth be told, lead generation is a catchall for “We want our phones to ring.”. I wish it were that easy.

Do You Believe in Industrial Websites?

Industrial Marketing Today

Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. Designing an industrial Website for optimal B2B lead generation doesn’t happen by accident. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool.

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

B2B Lead Generation Inbound Marketing Industrial Marketing Strategies Sales Strategies Industrial Marketing lead scoring MQL SAL SQLEvery manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. In short, very poor ROI from their lead generation efforts.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all