Hive9

OCTOBER 28, 2020

Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adjust sales and marketing plans quickly is no longer a nice-to-have but a critical muscle B2B sales and marketing leaders must develop.”. (..)

Planning 166

Planning Forrester B2B Sales Marketing Plans 166

Hive9

JANUARY 6, 2020

For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept. Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process.

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

MARCH 7, 2017

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

Account Based Marketing 102

Account Based Marketing ABM Practices Research 102

Hive9

OCTOBER 10, 2016

Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption. Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change.

Marketing Management 100

Marketing Management Marketing B2B Marketing B2B 100

Hive9

MAY 27, 2020

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

CRM 176

CRM Leads Lead Marketing Qualified Leads 176

Hive9

MARCH 17, 2020

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

Planning 181

Planning Tips Marketing Budget Creation Marketing Plans 181

Hive9

NOVEMBER 20, 2019

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why.

Marketing Strategy 106

Marketing Strategy Marketing & Strategy B2B Marketing B2B 106

Hive9

MAY 26, 2017

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

Planning 102

Planning Marketing Plans Marketing & Strategy Marketing 102

Hive9

MAY 2, 2017

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

Planning 102

Planning Marketing & Strategy Marketing Strategy Ad Building 102

Hive9

MAY 15, 2017

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Press 100

Press Planning Marketing Plans Marketing Strategy 100

Hive9

MARCH 14, 2017

Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

Ad Building 102

Ad Building Marketing B2B Marketing B2B 102

Hive9

APRIL 21, 2017

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

Conference 100

Conference Communities Efficiency Planning 100

Hive9

APRIL 11, 2017

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

Account Based Marketing 100

Account Based Marketing ABM Webinar Metrics Planning 100

Hive9

MARCH 24, 2017

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case.

Work Management 100

Work Management Paid Search Agency Marketing Companies 100

Hive9

MARCH 31, 2017

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Planning 100

Planning Marketing Plans Marketing Personalization 100