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33 Inspiring B2B digital marketing case studies

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By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

Why we create crap content: We’re afraid

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To stand out today, you need to come up with something better than the same old “10 Ways to Create Better B2B Content” crap. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” His statement pissed me off (momentarily), and I am not easily pissed off. Who is setting these industry expectations and rules? Something.

12 ways to achieve emotional marketing for your B2B company

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Issue #1: “But we’re B2B!” ” Often times I hear how “different” emotional marketing is for B2B brands. Logic and function should trump emotion with B2B (or so I’m told). The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy. Issue #1: “But we're B2B!”. Psychographics.

Four overlooked B2B marketing ideas you can use now

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So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Too many B2B marketers are still avoiding Facebook. Predictive analytics.

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Finding profitable marketing niches in unexpected places

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B2B and social media business relationships business strategy Case studies customer acquisition marketing strategy b2b marketing evergreen marketing case studyI’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. Actually, I made the money for my company … oh how I wish it was for me! Web traffic.

A solution to the content marketing measurement puzzle

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B2B and social media business relationships business strategy Communty-building Content Ignition Strategy Content Marketing customer acquisition economics of social media Internet marketing marketing strategy ROI and measurement Social Media and Sales Social Media Strategy content marketing economics of content marketing evergreen social media measurementAdvertising works. Conversion rate.

The first step in social media marketing is not social media

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He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. In your B2B business, the first priority probably isn’t Facebook. In your B2B business, the first priority probably isn''t Facebook. I had an email from a young guy recently. HIM: What do you mean? They have nothing set up.

Break the mold: Why content marketing needs to be like a chalupa

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When I wrote the first edition of  The Tao of Twitter  in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. The content chalupa.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

5 Big tips to make LinkedIn ads work for you

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LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. B2B marketers love to position the business value of their content and their solution. Scale. Content Distribution. Scale.

From newbie to expert, here are the best social media tools for your business

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Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success. By Kiki Schirr, {grow} Contributing Columinst. ” I have difficulty answering. Website Tools. Automation.

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Putting content marketing on time out for a moment

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B2B and social media Blogging best practices Content Marketing Marketing best practices marketing strategy content marketingAre you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. ” Really cool, right?

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Economist Study: B2B leaders conflicted about content marketing

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New research  suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. Credibility is based on the quality of research, not the brand; nearly half of executives would consider a new source of B2B content if it were a “source of hard facts.”. By Mark Schaefer. However only 8.8%

3 Tips for Future-proofing Your Digital Career

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B2B and social media Blogging best practices careers mars dorian micro-entrepreneurBy Mars Dorian, {grow} Contributing Columnist. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. But every great technology comes with a downside that can affect your career for the worse. This is a lesson I’ve learned recently. My hipster party. Here they are: 1.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Are you becoming an obsolete marketing professional?

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B2B and social media careers abigail posner brian solis cesar paz gini dietrich jay baer social media careersI have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. have taught thousands of students but last week, something happened that was … unnerving. The Millennials are coming! They already know this stuff.”

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The strategy behind the content

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Pinterest — I have dabbled in Pinterest but with my B2B services business, this has not been a priority. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. Books. Video.

Sponsored content and the economics of trust

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B2B and social media Blogging best practices business strategy Content Marketing corporate communications economics of social media ethics innovation Internet marketing Leadership Psychology and social media Social Media best practices Social Media Strategy Traditional media and advertising harvard business review monetization sponsored contentThis is an institution I love. felt betrayed.

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Case study: Social media success in regulated industries

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B2B and social media Social Media best practices Social Media StrategyI teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.”. Figure. Out!”.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The dangerous confusion of sales and content marketing

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Related Stories Why conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing. By Tom Webster, {grow} Community Member. The buyer, however, had little information. sure have.

3 Ways to know your prospects as well as they know you!

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Related Stories 5 Ways to keep up with the avalanche of online customer feedback Four overlooked B2B marketing ideas you can use now How to create engagement with customer flow. B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and sales

Five ways to calm down and not be overwhelmed by social media change

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Let’s look at 2015 data on where most B2B marketers and B2C marketers are spending their budgets: In this 2015 data from Social Media Examiner , we see that the major social media platforms used by B2B and B2C are roughly the same. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Take a deep breath now. This changes everything.

CEOs are finally embracing social. What does it mean to you?

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The first time you leap from an airplane, B2B and social media Leadership Organizational Development personal branding social business social enterprise social media best practices social media strategyThere was a great Harvard Business Review article recently on CEOs and social media. It’s become more important to transparently tell the company’s story and join the conversation. Education.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically. Paid search pretty much meant  only  pay-per-click on Google and Yahoo.

Social Media Case Study: How I made $47 million from my B2B blog

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We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s true. Here is our story.

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass It’s a popular time to look into the crystal ball for the next year and make a few predictions. One area ripe for innovation is interactive video.

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New research: An exceptional path to social selling success

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CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. Related Stories The dangerous confusion of sales and content marketing Four overlooked B2B marketing ideas you can use now Using content-related quizzes to generate leads. Marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Why customer personas may be an outdated marketing technique

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B2B and social media Content Marketing customer acquisition Marketing best practices buyer personas content marketing content shock economics of content marketing economics of social media marketing strategy“When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.” In fact, he provided 31 great ideas!

Research: The 3 social media secrets of B2B buyers

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But it is a survey with a twist because it doesn’t simply canvas marketer’s opinions — it also asks 500 European B2B procurement professionals about what they actually did while considering a real, major purchase over the last 12 months. B2B buyers: Social media curmudgeons? Yes – it seems incredible to me too but don’t forget we actually asked 500 B2B buyers what they did.

The Data-Driven Sales Team: Why Social Selling Works

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According to findings from  recent research  on the impact of “social selling” in large IT organizations, 75 percent of B2B buyers are influenced by information found on social channels. The B2C – B2B Cross-over. Increasingly, B2C data analysis is being applied to the B2B world. The B2C – B2B Cross-over. Increasingly, B2C data analysis is being applied to the B2B world.

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The future of blogging and online publishing

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Related Stories Polish up your best content to drive content marketing value How to differentiate your blog based on the time you can put into it Four overlooked B2B marketing ideas you can use now. A lot of people out there are saying blogging is dead. A lot of people out there are saying blogging is dead. I don’t think so. Is reading dead? Today? I’m not so sure. Still ….

The 10 best big company blogs in the world

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have long been a fan of the innovative community forums established by Caterpillar and if you are looking for a B2B company doing it right, look to CAT. There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? What is the state of the art in company blogging?

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Social selling and the social enterprise: From fantasy to reality

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Mark :  So hard though, because in B2B sales, that cycle might take years. Many organizations are experiencing frustration with the concept of the “social enterprise.” ” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. What has been the key to your success?  . People buy from people.

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A balanced view of using Snapchat for marketing

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In some cases, Snapchat can provide an enormous marketing opportunity, but I contend that RIGHT NOW, most businesses (especially B2B) will find this channel very difficult to master and sustain in a way that creates measurable economic benefits. Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason. The momentum is undeniable. But now what?

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Four online marketing metrics to obsess about

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The sales cycle for my B2B business is very long. The sales cycle for my B2B business is very long. Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. Look at me—I went viral!

3 Business tips to make the second half of your 2016 count

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B2B and social media business strategy customer acquisition Entrepreneurism customer care mars dorianBy Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level. My mother’s English sucks. The price? Conclusion.

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