| | | Great B2B Marketing | |  B2B | 117 articles |
| Page 1 of 2 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. B2B Marketing Analytics Marketing MetricsDon’t measure anything you can’t act upon. | GREAT B2B MARKETING MAY 17, 2011 How to Become a B2B Lead Generation Master Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. They are committed to building an opt-in database of potential future purchasers and reap the benefits of low-cost, highly-qualified B2B leads. We talk about this subject quite often at our Great B2B Marketing website. B2B Marketing Lead Generation Sales Lead Generation Sales leads Sales LeadsWant to Achieve Your Revenue Goals? So why is lead generation such a mysterious subject to so many? Come join the discussion. | | | | | |
| GREAT B2B MARKETING JULY 3, 2012  B2B Marketing: Do This, Don’t Do That branded authority is an individual or company that is known and commonly accepted as an expert on a particular B2B topic or service area. In fact, in the B2B services area, a branded authority can often command rats that are two to three times that of commodity providers. Technorati Tags: B2B Leads , B2B Marketing , Brand Promise. B2B Leads B2B Marketing Brand Promise | GREAT B2B MARKETING APRIL 3, 2012 B2B Lead Management – 6 Best Practices Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. If possible, make the qualification portion of B2B lead management a marketing task, not a sales task. Speaking of lead nurturing, David Meerman Scott wrote a very interesting blog post titled B2B Sales Leads are Too Important for Sales People at www.webinknow.com. Technorati Tags: B2B Leads , B2B Sales , Lead Management , Sales Leads. | GREAT B2B MARKETING SEPTEMBER 10, 2012  The Importance of Clarity in B2B Marketing Copywriting This is as important in B2B marketing as it is for B2C. Whether you are a copywriter or B2B marketing generalist, make sure your goal is to always write your promotional copy to serve the reader, not yourself. Technorati Tags: B2B Marketing , Copywriter , Copywriting. B2B Marketing Copywriter CopywritingRather it was to educate, persuade and generate action. | GREAT B2B MARKETING JUNE 12, 2012  How Popular Clichés Apply to B2B Marketing If we consider the competitive world of B2B marketing as a war, you bet this still applies. Ever since the end of the 1990’s, there has been backlash against the proliferation of clichés in the business world. We have had our collective fill of managers preaching “synergy” and “putting the best foot forward”. Stop beating a dead horse. The new kid in school. Make an elephant out of a fly.” | | | | | | | |
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GREAT B2B MARKETING | THURSDAY, MARCH 15, 2012 B2B Marketing Game Changing Ideas
One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. It’s sad but a majority of B2B companies do a poor job at sales lead qualification. For most B2B industries, the expression “Content is King” is spot-on. If you have been generating B2B leads with push marketing methods, and have seen a drop off in lead quantity, or an increase in lead costs, it might be time to jump on the pull marketing bandwagon. Technorati Tags: B2B Marketing , Marketing Strategy , Pull Marketing. MORE >> -
GREAT B2B MARKETING | TUESDAY, DECEMBER 21, 2010 10 Winning B2B Marketing Habits to Adopt in 2011
After you have set your SMART (specific, measurable, attainable, realistic and timely) goals, it is a good idea to examine the types of habits that will make you a better B2B marketer in 2011, and benefit your company in a big way. You can use our B2B Marketing Effectiveness Checklist to analyze your own strengths and weaknesses. . Technorati Tags: B2B Marketer , B2B Marketing , Marketing Process , Marketing Strategy. B2B Marketing Marketing Process Marketing Strategy B2B MarketerPerhaps you are equally committed to goal setting. Chris Ryan. MORE >> -
GREAT B2B MARKETING | TUESDAY, FEBRUARY 12, 2013  B2B Pull Marketing Takes the Guesswork Out of Timing
One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. Using the “courtship” metaphor, Paul explains that sales relationships, just like romantic relationships, have a natural timing, and that it can sometimes be counterproductive to disrupt that timing by forcing the issue during the sales process. The topic of proper timing applies in spades to the marketer or salesperson. Smart marketers understand that all prospects are not the same, and to treat them as such is dangerous and ineffective. MORE >> -
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012  Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. Good B2B marketing isn’t a matter of spectacular and overnight success, but rather a steady, upward climb. Despite what they may claim, a majority of companies do not have a B2B marketing machine – at least one that is high-powered and efficient. Technorati Tags: B2B Marketing , marketing machine , Pull Marketing. B2B Marketing Pull Marketing marketing machineWe refer to this as being “coin operated.” But you can get started now. MORE >> -
GREAT B2B MARKETING | MONDAY, MAY 6, 2013 Database Marketing is Alive and Well
'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. In my former life as a software company marketing executive, and in my current life as a B2B marketing consultant, I have used database marketing techniques to dramatically increase lead flow, lower the cost per inquiry, and improve sales close rates. Technorati Tags: B2B Marketing , Database Marketing , Marketing. MORE >>
- A Dozen B2B Marketing Mantras for 2012 GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
- B2B Marketing Actions You Can Take Now to Have a Better 2013 GREAT B2B MARKETING | THURSDAY, OCTOBER 11, 2012
- How to Shorten the B2B Sales Cycle GREAT B2B MARKETING | THURSDAY, JUNE 16, 2011
- Outside-the-Box B2B PR Strategies GREAT B2B MARKETING | FRIDAY, APRIL 22, 2011
- To Automate or Not to Automate Your B2B Marketing – by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, NOVEMBER 10, 2010
- Should You Hire a B2B Marketing Guru or Practitioner? GREAT B2B MARKETING | FRIDAY, OCTOBER 19, 2012
- Who is Sitting in the Marketing Chair? – A Quick Marketing Leadership Assessment GREAT B2B MARKETING | WEDNESDAY, JUNE 8, 2011
- Use Social Media and Pull Marketing to Generate Business GREAT B2B MARKETING | FRIDAY, OCTOBER 8, 2010
- Lousy B2B Lead Generation Habits to Avoid GREAT B2B MARKETING | WEDNESDAY, JUNE 22, 2011
- B2B Marketing Mottos to Avoid GREAT B2B MARKETING | THURSDAY, MAY 26, 2011
- The Perils of Perfectionism in B2B Marketing GREAT B2B MARKETING | MONDAY, OCTOBER 18, 2010
- B2B Marketing Strategy: Inform and Educate GREAT B2B MARKETING | WEDNESDAY, MAY 30, 2012
- Attention to “Detale” is Crucial in B2B Marketing GREAT B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011
- Use Pull Marketing to Communicate with the SMB Market GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
- 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two GREAT B2B MARKETING | TUESDAY, DECEMBER 28, 2010
- Where to Find B2B Sales Leads GREAT B2B MARKETING | TUESDAY, JULY 26, 2011
- When It Comes to Marketing, You are Not Your Prospect GREAT B2B MARKETING | MONDAY, MARCH 11, 2013
- Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy GREAT B2B MARKETING | TUESDAY, FEBRUARY 5, 2013
- Five Characteristics of a Good B2B Marketer by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010
- Measuring B2B Marketing Success GREAT B2B MARKETING | THURSDAY, MARCH 8, 2012
- Marketing Statements that Show Your Company is Out of Touch GREAT B2B MARKETING | MONDAY, APRIL 23, 2012
- Getting Noticed – in a Good Way – by John Leavy GREAT B2B MARKETING | FRIDAY, MAY 14, 2010
- Is Social Media a Marathon or a Sprint? – by Christopher Ryan GREAT B2B MARKETING | THURSDAY, JANUARY 6, 2011
- Steps in the B2B Marketing and Sales Process – by Christopher Ryan GREAT B2B MARKETING | MONDAY, APRIL 18, 2011
- D-Day Marketing: The Land and Expand Strategy GREAT B2B MARKETING | FRIDAY, MAY 4, 2012
- B2B Lead Generation – How Much Information Should You Capture? GREAT B2B MARKETING | THURSDAY, OCTOBER 27, 2011
- How to Expand Your Circle of Marketing Influence by Christopher Ryan GREAT B2B MARKETING | FRIDAY, MARCH 25, 2011
- Where to Find B2B Leads – Part 2 GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011
- Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects GREAT B2B MARKETING | FRIDAY, MARCH 23, 2012
- When in Doubt – Start Marketing GREAT B2B MARKETING | FRIDAY, APRIL 13, 2012
- Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan GREAT B2B MARKETING | THURSDAY, MARCH 10, 2011
- Patience and Persistence – A Powerful Combination in Marketing GREAT B2B MARKETING | FRIDAY, JANUARY 27, 2012
- How Marketing Can Double the Effectiveness of Your Sales Force GREAT B2B MARKETING | MONDAY, AUGUST 15, 2011
- B2B Marketing and Baseball – by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, AUGUST 18, 2010
- The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan GREAT B2B MARKETING | FRIDAY, JULY 9, 2010
- Don’t Major in the Minors of B2B Marketing – by Chris Ryan GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 9, 2011
- How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan GREAT B2B MARKETING | MONDAY, NOVEMBER 22, 2010
- A Formula for B2B Marketing Success GREAT B2B MARKETING | THURSDAY, MARCH 1, 2012
- How to “Engineer” a Marketing Fiasco GREAT B2B MARKETING | MONDAY, JULY 11, 2011
- Does Your Marketing Produce Accolades or Action? GREAT B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
- B2B Marketing Options – When to DIY and When to Outsource GREAT B2B MARKETING | TUESDAY, JANUARY 29, 2013
- Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan GREAT B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
- Little Things that Make a Big Difference in Sales and Marketing Success GREAT B2B MARKETING | TUESDAY, AUGUST 21, 2012
- Manic Depressive or Social Media Maniac? – by John Leavy GREAT B2B MARKETING | TUESDAY, JUNE 29, 2010
- Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan GREAT B2B MARKETING | MONDAY, APRIL 4, 2011
- The Most Important Number in B2B Marketing GREAT B2B MARKETING | THURSDAY, NOVEMBER 8, 2012
- Why B2B Marketers Should Focus on Lifetime Value GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 1, 2010
- B2B Marketing Lead “Phoenix” Reactivation Project by Christopher Ryan GREAT B2B MARKETING | MONDAY, JULY 19, 2010
- Marketing Clichés Part Two GREAT B2B MARKETING | WEDNESDAY, JUNE 20, 2012
- I Used to Be a Pusher – by Christopher Ryan GREAT B2B MARKETING | FRIDAY, JUNE 25, 2010
- Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)? GREAT B2B MARKETING | TUESDAY, JULY 27, 2010
- How to Recognize and Reward a Great Marketing VP GREAT B2B MARKETING | WEDNESDAY, OCTOBER 3, 2012
- The 105 Day Marketing Turnaround GREAT B2B MARKETING | WEDNESDAY, MAY 23, 2012
- In B2B Marketing, It’s All About the Offer – by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
- Intentional Marketing Beats I’ll Try Marketing GREAT B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011
- 10 Minutes to Better B2B Marketing GREAT B2B MARKETING | TUESDAY, JANUARY 17, 2012
- Bridge the Gap in B2B Marketing and Sales by Christopher Ryan GREAT B2B MARKETING | MONDAY, MAY 24, 2010
- Marketing Life Lessons GREAT B2B MARKETING | WEDNESDAY, DECEMBER 12, 2012
- Do You have the Right B2B Marketing and Sales Model? GREAT B2B MARKETING | MONDAY, APRIL 26, 2010
- Say What You Mean – Mean What You Say GREAT B2B MARKETING | TUESDAY, DECEMBER 20, 2011
- Should You Say YES or NO to Social Media? GREAT B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
- 6 Tips to Prepare for B2B Marketing Victory in 2012 GREAT B2B MARKETING | THURSDAY, DECEMBER 8, 2011
- How to Avoid the Pitfalls of B2B Marketing GREAT B2B MARKETING | FRIDAY, FEBRUARY 17, 2012
- A Dose of Reality in B2B Marketing – by Christopher Ryan GREAT B2B MARKETING | MONDAY, FEBRUARY 21, 2011
- Applying the Olympic Model to Marketing and Sales Alignment GREAT B2B MARKETING | TUESDAY, AUGUST 14, 2012
- Four Rules for B2B Public Relations Success – by Christopher Ryan GREAT B2B MARKETING | TUESDAY, JANUARY 25, 2011
- Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan GREAT B2B MARKETING | SUNDAY, SEPTEMBER 12, 2010
- The Four Pillars of B2B Marketing Success by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, JUNE 16, 2010
- Social Media – Can It Be Used to Generate Leads and Revenue? GREAT B2B MARKETING | TUESDAY, FEBRUARY 7, 2012
- Leverage Partnerships to Find New B2B Sales Leads GREAT B2B MARKETING | MONDAY, MAY 9, 2011
- In B2B Marketing Your Job is to Motivate – by Christopher Ryan GREAT B2B MARKETING | MONDAY, NOVEMBER 29, 2010
- Just How Many Leads Do You Need? – by Christopher Ryan GREAT B2B MARKETING | WEDNESDAY, MARCH 2, 2011
- In the B2B World, Market Awareness Trumps Sales Skills GREAT B2B MARKETING | THURSDAY, MAY 16, 2013
- Beating Large Competitors in Your Marketing Campaigns GREAT B2B MARKETING | FRIDAY, JULY 13, 2012
- Who Can Use More B2B Sales Leads? GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
- Are You Playing to Win in B2B Marketing? – by Christopher Ryan GREAT B2B MARKETING | THURSDAY, OCTOBER 28, 2010
- Accepting Tradeoffs in B2B Marketing GREAT B2B MARKETING | MONDAY, APRIL 19, 2010
- 10 Questions to Evaluate Your Marketing Effectiveness GREAT B2B MARKETING | TUESDAY, APRIL 9, 2013
- How to Use Web Seminars to Generate B2B Leads GREAT B2B MARKETING | THURSDAY, JUNE 30, 2011
- What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise GREAT B2B MARKETING | THURSDAY, MAY 6, 2010
- How to Build Company Value in a Down Economy – Part Two GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
- Content Marketing – Quality vs. Quantity GREAT B2B MARKETING | THURSDAY, FEBRUARY 23, 2012
- Why You Need a Strong Web Presence to Meet Your Lead Objectives GREAT B2B MARKETING | TUESDAY, OCTOBER 4, 2011
- Creating Different Social Networking Personas by John Leavy GREAT B2B MARKETING | TUESDAY, AUGUST 10, 2010
- B2B Marketing Cold Calling – The Pros and Cons GREAT B2B MARKETING | TUESDAY, JANUARY 18, 2011
- Don’t Major in the Minors in B2B Marketing – by Christopher Ryan GREAT B2B MARKETING | THURSDAY, MAY 13, 2010
- Sales Lead Generation – by Christopher Ryan GREAT B2B MARKETING | MONDAY, APRIL 5, 2010
- Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan GREAT B2B MARKETING | FRIDAY, APRIL 9, 2010
- Marketing Strategy: Too Broad, Too Narrow or Just Right? GREAT B2B MARKETING | TUESDAY, JULY 19, 2011
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