on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. I keep a library of articles, blogs, white papers, etc., found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. MORE >>

Work with B2B list providers to deliver actionable prospect insights to the desktop of each banker, or into their sales management system. Martha Bush. Many of the leaders in the direct and database marketing field started their professional lives as bank marketers – your name was on a bank database and mixed into a predictive model before nearly any other industry started thinking of such things. Sadly, bank marketing today has lost much of that early competitive edge, as other industries have caught up and surpassed them with the use of marketing technology and analytics.  MORE >>

Social Media in the B2B space has become a hot topic lately. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. Social Media b2b B2B Social Media LinkedIn wendy boyceWendy Boyce. Companies are using the social space to get themselves found and attract new leads and business opportunities. recently shared this presentation on how to optimize your LinkedIn profile for search. and Bing. You have an employee base, all of whom should be considered a touch point into your organization. MORE >>

In social media marketing, there is something for everyone, whether B2B or B2C. Not sure where to start? Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. Understanding which channels you should leverage in your social media efforts, and perhaps which you should steer clear of will help reduce inefficiencies in your social strategy. You'll also gain a better understanding of what you should be measuring as it relates to your revenue model. it's like trying to boil the ocean. MORE >>

While I don’t think that Brad (or Angelina, for that matter) have had to kiss too many frogs during their lifetimes, it’s something that we in B2B sales do every day. At this writing, wedding season is in full swing. Even Brangelina have finally announced their intentions to wed. Throngs of people will certainly herd to their wedding locale to catch a glimpse of the first kiss of the newlyweds. What’s that got to do with marketing and sales?   We’re constantly reaching out to people who do not have a need for our services and who don’t want to talk to us. If we only knew who they were! MORE >>