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| Page 1 of 12 | Previous | Next | FEARLESS COMPETITOR FEBRUARY 7, 2012 Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation Find New Customers needs to share this with top executives in B2B companies. B2B sellers today need to implement best practices lead nurturing and scoring programs. In a Marketing Sherpa Case Study The Complex Sale: Lead scoring effort increases conversion 79% (click the link for the full case study) But we summarize here. It was found that almost 3 out of 4 leads (73%) being passed to sales are not sales-read y. This is a massive waste of time and money. By implementing Lead Scoring , the number of leads went down and revenues went up. Fewer leads means higher revenue. RESULTS. | FEARLESS COMPETITOR OCTOBER 4, 2011 Search Engine Optimization is NOT B2B Demand Generation B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation. The critical element in B2B demand generation is looking at the entire revenue cycle and moving the prospect through every stage. Do you think companies confuse SEO with B2B Demand Generation? Look at this image of a revenue cycle (compliments of Marketo ). | | | | | |
| FEARLESS COMPETITOR JANUARY 11, 2012 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson The Most Important Number in B2B Marketing. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” What do you think? | FEARLESS COMPETITOR JANUARY 14, 2012  6 Tips For Building a High Quality Blog Following Editors note) This works in the B2B world too. We write for CustomerThink, B2B MarketingZone, Silverpop, Aprimo, PostClick Marketing, Digital Brand Management and more. Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. Turn Existing Customers Into Readers. | FEARLESS COMPETITOR FEBRUARY 13, 2012  The Goal of Marketing – Trust Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. Need for deep understanding. | FEARLESS COMPETITOR SEPTEMBER 10, 2011  How Businesses Use Social Media for Recruiting [INFOGRAPHIC] Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Erica Swallow of Mashable posted this and with so many out of work (and I was personally featured in the book Get Back to Work Faster ), I deemed it important to share – and I LOVE infographics. Thanks Erica. Erica’s bio follows the post. ericaswallow. | | | | | | | |
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FEARLESS COMPETITOR | SATURDAY, OCTOBER 15, 2011 10 Essential PR Tips for Startups
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. From Mashable. The original post can be found here. We also edited it a bit to avoid duplicate content issues. Thanks Erica. Not to mention, early-stage startups usually only employ a few people focused on product and development. Read on for my startup tips. Know What’s Newsworthy. Why should my audience care?”. MORE >> -
FEARLESS COMPETITOR | FRIDAY, AUGUST 19, 2011  Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”
B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? “If more companies listened to ( Find New Customers) a lot more would be sold.&# MORE >> -
FEARLESS COMPETITOR | MONDAY, MAY 9, 2011  Find New Customers announces the release of our newest “cheat sheet”
New Cheat Sheet | 7 Keys to B2B Marketing Success is released. Find New Customers today announces the release of their newest B2B marketing “cheat sheet.&# Keys to B2B Marketing Success – from Keywords to Metrics. Concise, easy to read with links to further information, this is sure be a great asset for B2B marketing leaders. “We believe bite-sized, easy to digest content is the wave of the future,&# says Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. May 10, 2011, Bethpage, NY. More cheat sheets will follow. MORE >> -
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011 The Best B2B Marketing Ideas of 2010 – Final Recap
We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Juan Eloqua by Eloqua (6%) 2. You Don’t Know Jack (about online marketing) by … Continue reading → Demand Generation lead generation Leadership Management best practices Marketing marketing funnel Remarkable content Sales 2.0 Sales knowledge sales leadership MORE >> -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011  A Terrible Prospecting Email Example
As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies | How NOT to Prospect Using Email and Video. So how well they use email is critical. This example shows how NOT to do it. This is an actual email a business partner received from a multi-billion dollar telephony company. It proves that even really big companies can send terrible emails. MORE >>
- Chart: Greatest Challenges for CMO’s FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011
- Buyer Personas are the Foundation upon which Demand Generation is Built FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
- The 7 Second Test for B2B Marketers FEARLESS COMPETITOR | WEDNESDAY, JUNE 30, 2010
- The State of B2B Lead Generation – a great infographic by BuyerZone FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- Slideshare: The Quiet Giant of Content Marketing FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
- The Best B2B Marketing Ideas of 2010 FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 15, 2010
- 7 Keys to B2B Marketing Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
- The B2B Content Marketing Strategy Checklist is finally here FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- 6 Keys to B2B Marketing Success Today FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010
- The Fatal Flaw in the Job Description/Resume Process FEARLESS COMPETITOR | MONDAY, SEPTEMBER 12, 2011
- Top Challenges in B2B Content Marketing FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
- Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace FEARLESS COMPETITOR | SATURDAY, JANUARY 28, 2012
- The crazy, complex world of B2B marketing today FEARLESS COMPETITOR | SUNDAY, MARCH 27, 2011
- How B2B Sellers Can Address the Content Marketing Challenges FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
- Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, MAY 16, 2013
- Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
- 5 Tips for Developing Strong Buyer Personas FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
- The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
- Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner! FEARLESS COMPETITOR | FRIDAY, JANUARY 28, 2011
- 10 Things Your CEO Needs to Know Now about B2B Demand Generation FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
- Expert Advice for B2B Marketing: 5 Tips from Thought Leaders FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
- Where’s your marketing plan? The most important marketing tool. FEARLESS COMPETITOR | WEDNESDAY, APRIL 24, 2013
- Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13 FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
- Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile) FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 22, 2011
- B2B Sales – A Whole New World FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
- The Awesome Power of Lead Nurturing FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- How to Grow Sales in B2B Companies FEARLESS COMPETITOR | MONDAY, JUNE 25, 2012
- The Disjointed Problem of Content Marketing FEARLESS COMPETITOR | TUESDAY, JULY 3, 2012
- Inside the Mind of the B2B Buyer – New Paths to Purchase FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 1, 2010
- Outsourced b2b Lead Generation gives 43% better results than In-House FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
- 7 Personality Traits of Top Salespeople – from Harvard Business Review FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
- A Review of the Book B2B AtoZ by Bill Blaney FEARLESS COMPETITOR | THURSDAY, MAY 2, 2013
- Using Buyer Personas in B2B Marketing FEARLESS COMPETITOR | TUESDAY, MAY 3, 2011
- 16 Marketing Terms to Ban in 2011 FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
- B2B Marketing – a New Business Framework FEARLESS COMPETITOR | TUESDAY, APRIL 12, 2011
- The big mistake most companies make in content marketing FEARLESS COMPETITOR | THURSDAY, JUNE 3, 2010
- The Power of B2B Blogging in 2011 FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
- Developing an Integrated Content Marketing Strategy that Works – Guest Post FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- The Power of Story-telling in B2B Marketing FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- 12 Marketing-Takeways from the B2B Marketing Manifesto FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
- 5 Critical Actions to Improve Data Quality FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012
- Laugh and Learn featuring @fearlesscomp | Episode 27 – Speak E.A.S.Y. FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011
- Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer FEARLESS COMPETITOR | TUESDAY, FEBRUARY 21, 2012
- The Awesome Power of Guest Posts in Content Marketing FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013
- The Awesome Power of B2B Lead Nurturing FEARLESS COMPETITOR | MONDAY, JANUARY 23, 2012
- 5 Tips for Engaging in Social Media for Business FEARLESS COMPETITOR | TUESDAY, MARCH 13, 2012
- B2B lead generation – Earning Trust FEARLESS COMPETITOR | SATURDAY, APRIL 9, 2011
- Forrester finds b2b marketers lagging with demand generation FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- How to Create an Optimal Linkedin Profile FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
- My Review of the book, Enchantment, by Guy Kawasaki FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
- B2B Lead Generation | Top 10 Guest Posts You May Have Missed FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
- Marketing automation starves without a Content Marketing strategy FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
- How to turn a good white paper into a great lead generation piece FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
- In B2B Lead Generation, Gobbledy-Gook Words Don’t Work FEARLESS COMPETITOR | WEDNESDAY, MAY 30, 2012
- The Simple Guide to Lead Nurturing FEARLESS COMPETITOR | WEDNESDAY, JULY 20, 2011
- Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not. FEARLESS COMPETITOR | SATURDAY, FEBRUARY 19, 2011
- My interview of the content marketing expert, Jim Burns of Avitage, Part 1 FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
- Video – great book on B2b e-marketing by @ardath421 FEARLESS COMPETITOR | MONDAY, APRIL 26, 2010
- Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
- Top 10 Reasons NOT to talk to Find New Customers FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
- Simplify and entertain, Mr. B2B seller – a great example FEARLESS COMPETITOR | TUESDAY, APRIL 20, 2010
- Content Marketing Challenges in B2B Lead Generation FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- NetProspex study finds Almost 2 out of 3 B2B Marketers Use Unreliable Data FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
- 5 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012
- Jeffrey Hayzlett at the Aprimo Marketing Summit FEARLESS COMPETITOR | FRIDAY, APRIL 29, 2011
- B2B Lead Generation: Outsourced gives 43% better results than In-House FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 2, 2011
- Marketing Strategy to Revenues and Social with three top marketing experts FEARLESS COMPETITOR | MONDAY, MAY 13, 2013
- Laugh and Learn with Find New Customers – Episode 57 | Marketing Words FEARLESS COMPETITOR | FRIDAY, JANUARY 20, 2012
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- The Marketing Dashboard imperative FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
- Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4 FEARLESS COMPETITOR | FRIDAY, JANUARY 7, 2011
- Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices FEARLESS COMPETITOR | MONDAY, APRIL 15, 2013
- 10 Reasons NOT to Talk to Find New Customers FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 15, 2012
- Why’s B2B Marketing So Boring? FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
- The Current State of B2B demand generation FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
- Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
- How to Turn Your New White Paper into a Great Lead Generation Product FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
- The Awesome Power of BtoB Lead Nurturing FEARLESS COMPETITOR | MONDAY, JULY 30, 2012
- My review of Rainmaking Conversations – the great new sales book by John Doerr and Mike Schultz FEARLESS COMPETITOR | TUESDAY, APRIL 19, 2011
- 4 B2B Marketing Action Items for 2011 FEARLESS COMPETITOR | MONDAY, JANUARY 24, 2011
- Educating B2B Marketers Every Week | Mad Marketing TV FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
- Buyer Insights are the Foundation of Great BtoB Digital Marketing FEARLESS COMPETITOR | FRIDAY, MARCH 8, 2013
- Nine Things Successful People Do Differently FEARLESS COMPETITOR | THURSDAY, JULY 28, 2011
- Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it FEARLESS COMPETITOR | TUESDAY, MARCH 5, 2013
- Check out the Linkedin Profile in the book Get Back to Work Faster FEARLESS COMPETITOR | FRIDAY, JUNE 1, 2012
- New “Cheat Sheet” on B2B Lead Nurturing FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
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