Direct Response Coach

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Account-Based Marketing and Direct Mail

Direct Response Coach

It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.

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What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.