| | | Digital Voices | |  B2B | 22 articles |
| Page 1 of 1 | Previous | Next | | | DIGITAL VOICES AUGUST 21, 2012  Branded Content Curation Strategy for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. | | | | | |
| DIGITAL VOICES JULY 13, 2011 Marketing Metrics: The key to marketing ROI In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Don’t believe this? and the specific source of your interest. Hurry up. | DIGITAL VOICES AUGUST 21, 2012  Branded Content Curation for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. | DIGITAL VOICES MARCH 21, 2011 Email Deliverability: Making it into the inbox. According to a recent study, less than 75% of commercial B2B emails actually make it in to the targeted inboxes [1]. If this seems surprising to you, take a look in the spam folder that your email client most likely provides – you’ll probably see lots of fairly legitimate business offerings mixed in there with the Viagra offers and Nigerian bank deals. In actuality, your email client’s spam filter is the last hurdle in a number of systemic attempts to weed out annoying and illegal emails. In the category of things over which we have little direct control, is filtering at the ISP level. | DIGITAL VOICES NOVEMBER 6, 2010 Why is social media so difficult for B2B? It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not Not surprisingly, this lack of success has left most B2B marketing managers wondering if they should include social media campaigns in their marketing plans. First, B2B organizations typically operate in highly specialized industries and tend to offer advanced products/services. Not necessarily. | | | | | | | |
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DIGITAL VOICES | TUESDAY, APRIL 9, 2013  Augmented Reality and its Implications for B2B Marketing [video]
There's been a furor in the social networks around the upcoming pre-release of "Google Glass," which has marketers - particularly B2B marketers - wondering how augmenterd reality will change the way that consumers interact with businesses now and into the future. In this VLOG Praveen Ramanathan, Ayantek's CEO and Brett Borgeson, AVP of Practice Development, discuss several possible impacts that advances in Augmented Reality may have on manufacturers and other B2B enterprises. Augmented Reality Digital Strategy Mobile Mobile Computing Mobile Marketing MORE >> -
DIGITAL VOICES | TUESDAY, APRIL 9, 2013  Augmented Reality and its Implications for B2B Marketing
There's been a furor in the social networks around the upcoming pre-release of "Google Glass," which has marketers - particularly B2B marketers - wondering how augmenterd reality will change the way that consumers interact with businesses now and into the future. In this VLOG Praveen Ramanathan, Ayantek's CEO and Brett Borgeson, AVP of Practice Development, discuss several possible impacts that advances in Augmented Reality may have on manufacturers and other B2B enterprises. Augmented Reality Digital Strategy Mobile Mobile Computing Mobile Marketing MORE >> -
DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011 Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits
Blogging – According to a Focus Research benchmark study, 39% of B2B marketers rank blogs as the most valuable content type – ahead of all the others – in supporting marketing objectives. When it comes to driving unique visitors or encouraging repeat visits to your website, it's important to generate new and unique ideas and content on a daily or weekly basis. For many large companies content is easy to come by - research studies, complex analyses and white papers are generated by entire departments and are a commodity. Get video testimonials from satisfied clients. MORE >> -
DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011  Best Practices for Creating and Promoting your Company Blog
B2B best practices Content Management Content Marketing Corporate Blog Digital Marketing Digital Strategy Interactive Advertising Social Media social mediaThe corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012. Corporate blog policies are better fleshed out now, so firms are becoming comfortable with letting their employees participate (within reason) and express their individual opinions without the threat of a lawsuit. Audience trust in general around corporate blogs has risen. MORE >> -
DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011 Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits
Blogging – According to a Focus Research benchmark study, 39% of B2B marketers rank blogs as the most valuable content type – ahead of all the others – in supporting marketing objectives. When it comes to driving unique visitors or encouraging repeat visits to your website, it's important to generate new and unique ideas and content on a daily or weekly basis. For many large companies content is easy to come by - research studies, complex analyses and white papers are generated by entire departments and are a commodity. Get video testimonials from satisfied clients. MORE >>
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Creating a positive first impression for the general public DIGITAL VOICES | TUESDAY, JULY 20, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- Keep Your Content Rich, Engaging, and Fresh to Help SEO and Ensure Repeat Visits. DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
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