| | | Digital Body Language | |  B2B | 107 articles |
| Page 1 of 2 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 24, 2009  Marketing Automation and B2B Marketing Predictions for 2010 Buying relationships will be more and more built on a foundation of buyer education, and the B2B organizations who can educate and nurture prospective buyers over time, without annoying them will win. The gaps here will lead to a much broader discussion of what “brand” means to a B2B organization, that goes beyond logos, taglines, and colors. 3) A Degree in Marketing Engineering?: | DIGITAL BODY LANGUAGE DECEMBER 31, 2008  The Book: Digital Body Language Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared. | | | | | |
| DIGITAL BODY LANGUAGE MAY 7, 2009 Detecting Buyer Roles in B2B Marketing Understanding what role a buyer plays in the buying group is critical in effective B2B marketing. With a good understanding of what role each person plays, we are better able to cater our messaging, and our nurture marketing. Each buying process is unique, and much as we can map the stages of the buying process for our products or services, we can also map the key roles in the buying process. These roles are likely to be very similar to the roles that your sales team has mapped out, just that they may be earlier in their investigation than when sales typically engages. | DIGITAL BODY LANGUAGE JULY 30, 2010  The Results: Is B2B Content "Likeable" A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. | DIGITAL BODY LANGUAGE MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers? Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. Certainly, at tradeshows and events, many B2B organizations are experimenting with foursquare, setting up transient “locations” at their booth and offering prizes to people who check in. However, the dynamic is very different. | DIGITAL BODY LANGUAGE MAY 24, 2009  Digital Body Language: Our B2B Facebook Marketing Strategy At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. What have you seen with this type of a B2B Facebook strategy? Keep it friendly. So, our Facebook plan developed. | | | | | | | |
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DIGITAL BODY LANGUAGE | TUESDAY, MAY 12, 2009  Cherry Picking of Leads: B2B Marketing to Sales Handoff
Should we allow sales to cherry pick leads that, based on lead scoring, we have deemed not to be ready for sales? Steve Kellogg at Astadia raised the question very aptly in his Endless Lead Loop post, and it's a question we all face as we wrestle with the business process of lead scoring and handing leads from marketing to sales. Let me start by saying that there is no right answer here, and businesses that have consciously decided to allow cherry picking are not necessarily doing anything wrong. However, I would make a strong argument for "No." It is, unfortunately, not a harmless activity. MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation
Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Tags: marketing automation Buying Process lead qualification B2B Marketing However, many marketers become enamored with the latest technology and jump into marketing automation without considering the human investment and business processes needed to make their efforts successful. Here are five things you shouldn’t expect marketing automation software to do: Model how your buyers buy. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 1, 2010  Content as Advertisement
Content has long been a key driver of success for great B2B marketers in today's world. Tags: Discovery B2B Marketing Content Awareness That's nothing new, and we've talked about related topics such as the content gap and the need to get more subject matter experts involved. However, one challenge that remains is how to draw attention to your content. Earning attention is certainly the best way, by steadily creating great content, winning over the hearts and minds of a loyal following, and having that loyal following share your message with still more audience members. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JULY 27, 2010  Marketing Dashboard: Active Discovery
Most B2B marketing organizations invest in paid search campaigns to drive awareness, and with most if not all of these efforts there is an ability to differentiate between traffic driven to your site via paid efforts vs. natural search efforts. Tags: Discovery marketing dashboards search B2B Marketing Awareness One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. These are the main search terms that would ideally lead prospective buyers to your web properties. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010  Evaluating Marketing Automation - 10 Questions To Ask
Tags: marketing automation marketing analysis B2B Marketing demand generation MORE >>
- Passive Discovery vs Active Discovery DIGITAL BODY LANGUAGE | TUESDAY, FEBRUARY 16, 2010
- 5 technology trends every software marketer needs to know about DIGITAL BODY LANGUAGE | TUESDAY, JUNE 29, 2010
- Unsubscribes and Content Relevance in B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 21, 2009
- Marketing Dashboards DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009
- Is B2B Content "Likeable"? DIGITAL BODY LANGUAGE | TUESDAY, MAY 4, 2010
- Membership has its Privileges; Best Practices IP vs. Social CRM DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
- Data Management and Marketing Automation - Video DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 12, 2009
- Friends, Avatars, Countrymen, lend me your ears DIGITAL BODY LANGUAGE | THURSDAY, JUNE 17, 2010
- Market Relationships, Social Relationships, and B2B Marketing in Social Media DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/25 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 25, 2009
- What is B2B Marketing? DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
- Measuring the Unmeasurable: Influencers DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 31, 2010
- Lead Scoring Best Practices DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 12, 2009
- Data and Predictions in B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, AUGUST 24, 2009
- 6 Ways For Marketing to Help with Social Media DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010
- Marketing Automation Weekly Wrap-up - 2009/08/07 DIGITAL BODY LANGUAGE | FRIDAY, AUGUST 7, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/2 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 2, 2009
- Re# (ReHash) - Rehashing old great posts on Twitter DIGITAL BODY LANGUAGE | MONDAY, JANUARY 18, 2010
- Social Media and B2B Marketing - 6 Things You Can Do DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 20, 2009
- How a 99¢ iTunes Download Can Change the B2B Software Industry DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 12, 2010
- Text “WhoCares?” to 66863 DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010
- Virgin America tackles cross-identity marketing DIGITAL BODY LANGUAGE | MONDAY, JANUARY 3, 2011
- A Logo is Not a Brand: B2B Marketing and Social Media DIGITAL BODY LANGUAGE | THURSDAY, JULY 9, 2009
- Marketing Automation Reliability DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 19, 2009
- Why the Contact Washing Machine must be In-House DIGITAL BODY LANGUAGE | FRIDAY, APRIL 17, 2009
- Calculating the Value of a B2B Marketing Campaign DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010
- The Medium is the Message: B2B Marketing, Social Media, and Conversation Context DIGITAL BODY LANGUAGE | THURSDAY, MAY 14, 2009
- Sherlock Holmes' Insights on B2B Marketing Data DIGITAL BODY LANGUAGE | THURSDAY, MAY 28, 2009
- LA Fire Department has lessons for B2B marketers DIGITAL BODY LANGUAGE | TUESDAY, JULY 14, 2009
- Assessing the Buyer's Toolkit - 10 examples DIGITAL BODY LANGUAGE | FRIDAY, MARCH 6, 2009
- Marketing Automation Weekly Wrap-up - 2009/08/17 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 17, 2009
- Marketing Automation Weekly Wrap-up - 2009/08/31 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 31, 2009
- Winners of the 2009 Markie Awards DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
- Mapping the Buying Process - A Framework DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
- Sales Enablement: A Key Goal of B2B Marketers DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 26, 2009
- LinkedIn as Facebook for the Business World DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010
- The Map is not the Terrain: Marketing Analysis and the Non-Linear Funnel DIGITAL BODY LANGUAGE | MONDAY, AUGUST 10, 2009
- CEOs and Marketing Metrics DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 20, 2010
- The SaaS Experience; Application, Knowledge, Best Practices DIGITAL BODY LANGUAGE | THURSDAY, APRIL 30, 2009
- How much is too much? Frequency management and control DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 13, 2009
- 6 things the iPad means for B2B Marketers DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 28, 2010
- Building Benchmarks - 3 Main Approaches DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 1, 2010
- Calculating the True Cost of an Email Campaign DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 8, 2010
- The Gambler and the Perfect Path; Retrospective Determinism in Marketing Analysis DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 18, 2009
- Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 30, 2009
- What Obama's Campaign Can Teach about B2B Marketing DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 17, 2008
- Golf, Putting, Sales Reps, and Growing Revenue DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 18, 2009
- The Contact Washing Machine DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
- Terracotta: Lead Scoring A Buyer’s Journey in Open Source DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 16, 2009
- Behavioral Targeting and Large Populations DIGITAL BODY LANGUAGE | WEDNESDAY, MAY 12, 2010
- The Flywheel and the Lightning Strike DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 28, 2010
- The Rise of the "Fanmium" Products DIGITAL BODY LANGUAGE | TUESDAY, MARCH 30, 2010
- Social media analysis moves mainstream DIGITAL BODY LANGUAGE | TUESDAY, MARCH 2, 2010
- Google, Display Ads, and B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 22, 2010
- Cash Flow Statement as a Metaphor: Sources and Uses of Leads DIGITAL BODY LANGUAGE | THURSDAY, FEBRUARY 18, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Dynamics of Influencers DIGITAL BODY LANGUAGE | MONDAY, JANUARY 25, 2010
- Interview with David Meerman Scott DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 6, 2010
- Influencers, Advocates, and the Mainstream DIGITAL BODY LANGUAGE | MONDAY, JANUARY 4, 2010
- Simple Metrics and the Business Case for Marketing Automation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 17, 2009
- No such thing as a Neutral Outcome DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 15, 2009
- The Content Gap - Lead Nurturing and Content Creation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 10, 2009
- Publishing vs Social Media; a Difference of Filters DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 8, 2009
- The Evolution of Social Influence DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 1, 2009
- The Longevity of Fun in B2B Social Media DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 26, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/23 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 23, 2009
- Relationships Salespeople's Biggest Competitor DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 14, 2009
- Natural Search in B2B Marketing - Analyzing Discoverability DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 12, 2009
- Marketing Automation Weekly Wrap-up - 2009/10/9 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 9, 2009
- Influencing Sales Behaviour - Tips for Marketers DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 21, 2009
- Direct Mail, Email, and the "Teaser" Concept DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 18, 2009
- Social Media, Demand Generation, and the Evolution of Marketing DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 16, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- 6 Really Simple Marketing Metrics for your Execs DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 11, 2008
- Giving Sales an "Out" DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 14, 2008
- Decorative Cakes and Social Media Policy DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 15, 2008
- What I Learned in Kindergarten about B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 18, 2008
- Interesting Times in The Demand Generation Space DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 21, 2008
- High noon at the web form DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 23, 2008
- Proactive Service, Twitter, and Brand DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 24, 2008
- Future Likelies and the Leaky Funnel DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 2, 2009
- Enabling Sales to Thrive - 6 Things B2B Marketers Can Do DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 6, 2009
- Looking for an Outcome - Testing in B2B DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 16, 2009
- Driving Value for Sales: The Art in the Science DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 20, 2009
- Metaphors, Mental Models, and Nurture Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 2, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Kadient: Blogging About Internal Processes Connects With Buyers DIGITAL BODY LANGUAGE | MONDAY, JANUARY 5, 2009
- What the Prius can teach about B2B Marketing Analytics DIGITAL BODY LANGUAGE | FRIDAY, APRIL 3, 2009
- VFA: Nurturing to Re-Engage Dead Leads DIGITAL BODY LANGUAGE | MONDAY, APRIL 6, 2009
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