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5 Things You Shouldn’t Expect from Marketing Automation

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Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Tags: marketing automation Buying Process lead qualification B2B Marketing

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Evaluating Marketing Automation - 10 Questions To Ask

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Tags: marketing automation marketing analysis B2B Marketing demand generation

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The Results: Is B2B Content "Likeable"

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A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Tags: Facebook Twitter B2B Marketing

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Calculating the Value of a B2B Marketing Campaign

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But in the longer buying cycles we see in B2B, this analysis is not so simple. It’s the ultimate question in marketing: What effect did this campaign have on revenue?

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Marketing Dashboard: Active Discovery

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Most B2B marketing organizations invest in paid search campaigns to drive awareness, and with most if not all of these efforts there is an ability to differentiate between traffic driven to your site via paid efforts vs. natural search efforts.

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CEOs and Marketing Metrics

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Tags: marketing analysis marketing dashboards B2B Marketing

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Marketing Dashboards

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Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. However, there are a number of key areas of B2B marketing that can be greatly enhanced with dashboards with today’s capabilities.

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How a 99¢ iTunes Download Can Change the B2B Software Industry

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This trend currently dominates the consumer market, but as a B2B software marketer, you should take notice. As a B2B software marketer, this is a major trend that you need to be aware of. Tags: Technology Trends App Marketing Software B2B Marketing (this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

What is B2B Marketing?

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What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. It’s worth exploring what B2B marketing entails. This leads to a need in B2B marketing for a significant amount of content.

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How much is too much? Frequency management and control

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It's the same thing in B2B marketing. One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging.

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Is Foursquare Relevant for B2B Marketers?

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Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. I suspect, however, that this way of using foursquare in a B2B marketing environment is temporary at best, and will quickly pass.

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Google, Display Ads, and B2B Marketing

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What does this strategy mean for B2B marketers? As B2B marketers, we love search, both natural, and paid, as it gives us a highly precise way of targeting buyers based on a real-time understanding of their interests.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Natural Search in B2B Marketing - Analyzing Discoverability

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Tags: marketing analysis Discovery Digital Body Language Validation marketing dashboards search B2B Marketing Awareness

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The Longevity of Fun in B2B Social Media

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If there’s one thing that B2B marketers seem to be hesitant about it’s having fun in their marketing efforts. Tags: Social media lead management viral marketing B2B Marketing

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Marketing Automation and B2B Marketing Predictions for 2010

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Buying relationships will be more and more built on a foundation of buyer education, and the B2B organizations who can educate and nurture prospective buyers over time, without annoying them will win.

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6 things the iPad means for B2B Marketers

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Here are six important changes that we will likely see, as B2B marketers, as the iPad and its peers become more commonplace: 1) Returning relevance of print media: the iPad is designed to shake up the print landscape, for newspapers, magazines, and periodicals.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Medical Symptoms and B2B Marketing Processes

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Tags: marketing analytics Lead scoring B2B Marketing

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Market Relationships, Social Relationships, and B2B Marketing in Social Media

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One of the most common questions that comes up in discussions of B2B marketing is how social media can be used to drive revenue. Tags: Facebook LinkedIn Social media Twitter B2B Marketing

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Data and Predictions in B2B Marketing

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However in B2B marketing it is a business that purchases, not an individual. I recently read an interesting book on predictions - things like weather, economics - called "Apollo's Arrow" by David Orrell. In the book, he talks about a number of challenges to accurately predicting future events.

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Building Benchmarks - 3 Main Approaches

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Tags: Revenue Planning marketing dashboards B2B Marketing Marketing Investment

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Analyzing B2B Marketing: Balance Sheet and Income Statement

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Consistent in every discussion I have with B2B marketing execs is the topic of analysis. These ROI or ROMI analysis frameworks tend to run into challenges in a B2B marketing environment as the buying cycle is often of significant length, and influenced by many touch-points.

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Sales Enablement: A Key Goal of B2B Marketers

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As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver. Lead flow is definitely an important and vital part of good B2B marketing and sales alignment, but it is not the only area that should be focused on.

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Strategy and Tactics in B2B Marketing with Social Media

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The world of B2B marketing is changing. Today's B2B marketing world, especially as we engage with social media, has a similar challenge. Is this how you're thinking of your B2B marketing strategy in social media? Tags: Strategy Social media Tactics B2B Marketing

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What the Prius can teach about B2B Marketing Analytics

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However, can it really teach us about B2B Marketing Analytics? This works in B2B marketing too. Tags: marketing analytics marketing dashboards B2B Marketing Anyone who has driven in a Prius is aware that it is an interesting experience, different than in most other cars.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Friends, Avatars, Countrymen, lend me your ears

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As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers.

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A Logo is Not a Brand: B2B Marketing and Social Media

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B2B Marketing has always had an interesting relationship with the concept of “brand”. Perhaps dominated by impressions of what it means to be a strong brand that came from the consumer space, we’ve been hesitant to think that brand plays a strong role in B2B purchases.

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Sherlock Holmes' Insights on B2B Marketing Data

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"Is there any point to which you would wish to draw my attention?" "To To the curious incident of the dog in the night-time." "The The dog did nothing in the night-time."

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5 technology trends every software marketer needs to know about

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As a B2B marketer in the software space, these trends will likely have a major impact on how you do your job, or whether your job exists in the coming year or two. Tags: Technology Trends Software B2B Marketing You don’t build products, write code, design architectures, or fix bugs.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Unsubscribes and Content Relevance in B2B Marketing

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Another great chart from MarketingSherpa shows very clearly what we as marketers have long known. Relevance is key. 58% of those who stop reading, disengage, or unsubscribe quote a lack of relevance as a key factor.

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6 Ways For Marketing to Help with Social Media

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The reason is that most B2B marketing teams are not set up to truly invest in social media. Tags: Advertising Social media Discovery B2B Marketing Event Marketing I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media?

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Social Media in B2B Marketing: The Importance of the Periphery

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The rising interest in social media in B2B marketing leads to an interesting and challenging question; what is the role of social media in lead scoring?

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Content as Advertisement

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Content has long been a key driver of success for great B2B marketers in today's world. Tags: Discovery B2B Marketing Content Awareness That's nothing new, and we've talked about related topics such as the content gap and the need to get more subject matter experts involved.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth