Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. Yet, despite all of this information, you can still find many B2B Websites that aren’t optimized and companies that throw their unqualified “leads&# at sales. Free B2B E-Booksand How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. From email to social media, people expressed their opinions — and often quite passionately. MORE >>

Engagement is tough for B2B. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” ” I’ve come to the conclusion that for Facebook to work for B2B, you have to throw that mindset out the window. learned quite a bit doing this campaign, but the surprising lesson is one I hadn’t expected: Facebook is a GREAT tool for small B2B companies. MORE >>

B2B Content Marketing Tips B2B Web Design Tips B2B Web Marketing iPad friendly WebsitesTweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. The company’s Website looked good on my iPad but for some reason I couldn’t access the drop down menus, nor could I find a sitemap link on the home page. had to boot up my Mac to navigate the site. If I hadn’t needed the manual, I would have ditched this company and its site seconds after encountering it on my iPad. justsayin. MORE >>

Tweet With print magazines and newspapers in serious decline, it’s easy to say that B2B print advertising no longer works. The reason people mistakenly believe that print advertising doesn’t work is because many B2B marketers / small business owners don’t know how to create print ads that drive leads. Herewith, 10 tips you can use to increase B2B print ad ROI. And, to see an actual B2B ad that’s getting phone calls, see the ad I created for Inca Gold Products, LLC (design by Sonora DesignWorks ). B2B Print adsbeg to differ. “). MORE >>

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