Conversionation

Trending Sources

B2B buyers and professional social networks in the purchase decision

Conversionation

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

guess that if this happens in our industry, it will happen in other (B2B) markets as well. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. However, everyone overlooked content. I was obsessed with content since long before.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). B2B Marketing ROI Social CRM brand equity customer equity Customer Life Cycle Value customer-centricity retention equity Return on MarketingNo marketing activity is an island. Integrated. People-centric. Why now?

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Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

In B2B marketing we have been advocating an integrated approach across media, channels and all stages of the buying journey for ages. It reminds me of a friend who wrote a book on social media a few years back, among others because she discovered this thing called ‘the customer journey’, which as B2B marketers we knew and understood since so long. Just two considerations.

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Doug Kessler: taking a stand – content marketing as evangelism

Conversionation

Doug is Creative Director and co-founder of UK-based Velocity Partners, a B2B marketing agency with a strong focus on content strategy. Everyone says content marketing is not about selling. They’re wrong, Doug Kessler says. Doug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him […].

B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. These are just a few takeaways from the B2B blogging trends paper. B2B Blogging Trends 2011. included). Should a company blog?

The Power of Powerlessness: Let Go and Put the Customer First

Conversionation

It’s a similar approach as the B2B Blogging Trends paper Aggregage did in 2011. Jan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). The topic of this collaborative white paper, however, is direct marketing or should I say dialogue marketing. Today he is a Partner at Futurelab.

The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

Conversionation

Another thing many businesses failed to do was help their customers become “bigger” customers, certainly in B2B, by supporting them through the value chain. Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Where does Content Marketing Belong in the Social Business?

Conversionation

It’s difficult to compare a large international B2B technology company with long sales cycles and a complex go-to-market model, to a local fast moving consumer goods e-commerce pure player or a non-profit organization, for instance. Content marketing is mostly used in a cross-channel B2B context, but certainly not only there. Blog Content marketing AJ Huisman Ann Handley B2B Chief Content Officer content marketing customer-centricity Joe Pulizzi social business social media marketingMy default answer to responsibility questions is: “it depends”. Do you need those?

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Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

B2B social media marketing (obviously) is on the rise as well. B2B marketers used to have a tendency to stick with what works – preferring to remain in what they believe is the comfort zone of their target market. However, these numbers certainly seem to suggest that marketers for B2B are at least  looking at multiple channels to get their message across. B2B social media marketing: not used in a customer-centric and integrated way. So, what are B2B businesses doing with social media? Let’s take a look at where they expect the money to be going.

The Single Most Important Success Factor of Inbound Marketing

Conversionation

B2B Blog Connected marketing Content marketing Conversion Marketing theory Social media marketing Word of mouth marketing content marketing customer-centricity inbound marketing multi-channel search engine marketing social media marketing word-of-mouth marketingInbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C. When talking about content marketing and content in context, we are, however, mostly talking about “inbound marketing” and lead nurturing and, indeed, often in a B2B marketing framework. The role and impact shows how the lines between B2B and B2C marketing are blurring. Joe Pulizzi. Bob Gilbreath.

Selling as a reason to invest in valuable B2B marketing content

Conversionation

//. Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’ Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you. Click title to read more

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. B2B Online Marketing Blog Search Engine Optimization B2B Marketing seo audits

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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MarketingProfs B2B Nuggets of B2B Wisdom

ANNUITAS

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can. How to know what you B2B Buyer is Really Thinking. The post MarketingProfs B2B Nuggets of B2B Wisdom appeared first on Annuitas.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. 

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : According to a study by Seismic and Gatepoint Research , just one in five B2B marketers are currently satisfied with their content management methods. B2B Buyers Are Demanding Personalized Content.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Feel free to comment here or join me on the  B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look.

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B2B Video Marketing Done Right

KoMarketing Associates

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Start planning how to create video for your company now. Informative.

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The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. This ethnographic approach in B2B also allows for understanding contextually how people and organizations are interacting to arrive at decisions. Redefining The Meaning Of Buyer Understanding.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The state of B2B marketing in Asia—moving toward digital

Biznology

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. That puts pressure on margins.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” For more tips on B2B email marketing, download a copy of our free white paper, “ Top 10 B2B Email Marketing Mistakes.”. Not necessarily. Unlock?

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. In B2B marketing, quality should always be a goal. Think about it.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. B2B marketers may have a lot to look forward to. B2B Marketing

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing. Really B2B. We’re here to help! 100. 2.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation. Google Analytics.

Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative.