Connect the Docs

Trending Sources

Key to 2016: Personalize Marketing with the ICE Formula

Connect the Docs

What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing/Business b2b marketing PersonalizedThe answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Educate. Engage.

B2B 28

B2B BloggingTrends in 2011

Connect the Docs

Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. Why or why not?

How to Craft White Papers that Generate Quality Business Leads?

Connect the Docs

Session 2 May 18th : Crafting a B2B White Paper Strategy – Jonathan will walk you through each step i nvolved in a B2B white paper strategy included scheduling, order, and tips for your online white paper library. Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. Reasons why you should attend White Paper 201: Crafting White Papers that Generate Quality Business Leads.

B2B Content Marketing Strategy Checklist

Connect the Docs

B2B Content Marketing Strategy Checklist, A big, fat, roll-up-your-sleeves guide for B2B marketers’ is a must read for those who are serious about B2B Marketing. B2B Content Marketing Strategy Checklist is brought to us by ‘Velocity’, a B2B marketing agency. Download B2B Content Marketing Strategy Checklist for FREE now. Normal.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

The Rise of Content in B2B Marketing

Connect the Docs

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee is a B2B Marketing Strategist. Recommended Resources from B2B Marketing Experts. Ardath Albee. Blogs.

B2B Content Marketing - Less is the New More?

Connect the Docs

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Recommended Resources from B2B Marketing Experts. Ardath Albee.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

2011 #Nifty50 Top Twitter Women

Connect the Docs

They are B2B marketers, social media experts, journalists, PR professionals and just plain fascinating personalities that you can learn from. Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 2 year old son Arya was getting on a flight from India to come see mom. Thank you Tom Pick and Cheryl Burgess ! Reviews

PR 2

ClickInsights: Aggregating the Best Content in B2B Marketing

Connect the Docs

Tell us about Browse My Stuff and B2B Marketing Zone ? B2B Marketing Zone is a topic hub that I created with Tom Pick that covers B2B Marketing. Tom Pick and I really didn't see anyone who was specifically focused on B2B marketing. B2B marketers have specific needs and content interests that are very different from consumer brand managers or B2C internet marketers.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Connect the Docs

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Blog Savvy B2B Marketing Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Blogs.

How to measure ROI on creating and marketing content?

Connect the Docs

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. B2B buying cycles are lengthening. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Ardath Albee.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

Blog Savvy B2B Marketing Twitter StephanieTilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Books.

SME 2

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

What types of metrics do B2B marketers need to measure a marketing campaign's success? Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Blogs. via Beth Harte).

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Read on to get their insights.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.

How to write lead generating white papers?

Connect the Docs

Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Savvy B2B Marketing blog posts about white papers. White papers are powerful sources of lead generation. " Read on to get their insights.

FAQ 2

Content Marketing: Anytime, Anywhere, Any Device

Connect the Docs

This approach will migrate into the consumer and B2B marketing space. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. What actions should marketers take in 2010?" Russell Sparkman.

The Buyer has Changed; Marketers will Change Too

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010?

Worry Less about being Heard

Connect the Docs

Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. How to help your buyers engage and self-educate? What actions should marketers take in 2010?" Tom Scearce. Focus.

Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

The Dawn of Content Strategy

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Listen.

Campaigns to Conversations

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Know Thy Audience: Business and Technical White Papers

Connect the Docs

Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Savvy B2B Marketing blog posts about white papers. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor's Bio. Jonathan Kantor's Tip.

FAQ 2

Marketing is a Mindset

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. What actions should marketers take in 2010?" Bernie Borges.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The Biggest Challenge in Creating and Marketing White Papers

Connect the Docs

Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing posts on white papers. Savvy B2B Marketing blog posts about white papers. How should marketers solve this informational need? " Jonathan Kantor. Jonathan Kantor's Tip.

Social Media - Invest in relationships for the long run

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? David Alston. So what will 2010 bring?

David

Connect the Docs

B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. " Britton Manasco. Over to you.

Craig

Connect the Docs

B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. " Britton Manasco. Over to you.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

Social Media Goes Corporate

Connect the Docs

Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. asked Dave Fleet "What are key marketing trends and predictions for 2010? Dave Fleet. tweet may be missed.