Buzz Marketing for Technology

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet?

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership MarketingEnjoy!

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on. B2B companies—and their customers—crave a great online experience too. More and more B2B sites will use testing and personalization to create well-optimized and targeted sites based on user behaviors. But now, everyone has to get serious about it.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media WayinThis week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? Data Data Analytics Data Mining B2B Marketing Data Optimization Data QualityHere is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. Garbage out.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul Dunay, Related posts brought to you by Yet Another Related Posts Plugin. You’re not alone. Hint: zero of them are Facebook’s fault.).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social ListeningThis week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! Social media definitely pays off, but you’ve got to focus on the approach not the tools. Never is that more true than at budget time. Users. Employees.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Many marketers get this wrong. After all, no visitors, no sales. Do you really know?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

behavioral targeting Personalization Advertising Advertising agency advertising and marketing Amazon B2B Business Business-to-business chief marketing officer CMO Consumer content Conversation Customer Digital Marketing emotion engagement ideas marketing Marketing and Advertising online marketing SaaS solutions TechnologyPosted in behavioral targeting Personalization. It makes sense.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Product. Price. Placement. Promotion. Digg this!

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 1) Place specific Job Titles into the Likes and Interest field. Go big and go broad with the Job Titles. There are tons of ways to target folks on Facebook.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. I really don’t get it. I recently saw an.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. It’s easy to get caught up in the buzz, and the hype, around social media. 1) Is there a market for your solution?

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

So while the idea of a Marketing Technologist probably didn’t make sense for many organizations five years ago, it’s hard to imagine that major B2B companies won’t be operating without one in the very near future, as evidenced by the recruiting demand. Said differently, I think they are looking for Marketing Technologists! But we’ve clearly reached a tipping point.

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system? No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Bingo that’s it! see photo below). see photo below). Applications Facebook

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

Social Media – is it really mainstream in B2B Marketing? We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? Technology.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. The answer was – neither of us knew! Technology.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all