Biznology

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Top B2B conferences for 2022

Biznology

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. APAC B2B Summit in Singapore, September 20-21. And soldier on.

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10 B2B Marketing Trends to Watch in 2022

Biznology

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust. Permanent COVID-19. The trusted relationship. A smart move.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

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How to Perfect Your B2B Marketing Message

Biznology

But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies. Lawson, you help B2B companies develop more powerful messaging in their marketing communications.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. Of all fascinating B2B marketers this year, Franki Chamaki takes the cake. Or the soda bottle.

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Fresh Prospecting Ideas for B2B Marketers

Biznology

Chatbots offer enormous advantages in B2B—not only as an instant customer service and immediate engagement, but also a handy way to collect contact information from site visitors. Koen de Witte , who knows his stuff, says, “B2B chatbots are different from consumer. Upgrade your chatbot. They don’t have to answer any possible question.

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. But in my 25 years in B2B marketing, I have learned a few lessons and truths, some the hard way, but all of them important and practical. Sales without marketing… marketing without sales… the truth is that B2B firms need both. We all know this.

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