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How do younger B2B buyers act differently to older B2B buyers?

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Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

How B2B made sense of Content Marketing for me

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A blog by Richard Gordon on how B2B makes sense for him with content marketing

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour

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Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

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Google Hummingbird - Is your B2B website ready to hum?

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Is your B2B website ready for t Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms.

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5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Collaboration Between B2B Sales & Marketing. Strategies. Overground. 2.

Buyersphere 2015 has arrived!

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The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

Emotions and B2B Campaigns

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Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative

Why talk of emotional marketing in B2B makes me angry

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There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour

Beyond

Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

What have we learned from the B2B Social Media Debate?

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The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

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Have we reached the tipping point for B2B social media?

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And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution

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The Winning Habits of Successful B2B Brands

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What do successful B2B brands do that you don't? Check out the 4th and final part of our Buyersphere B2B research series. In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable. We asked the buyers themselves. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

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Why do B2B buyers decide to buy? If there is a golden moment for B2B marketers, it is the very outset of the buying process. So we thought that part of Base One’s annual Buyersphere Research into the attitudes of B2B buyers should cover this fascinating stage in proceedings. We asked 500 B2B buyers to tell us the reasons behind a recent purchase (of at least £20,000), and the results were remarkable. Buyersphere mini-report by Base One and B2B Marketing. The question every marketer wants to ask is answered by Part 1 of the Buyersphere Report.

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Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

What happened in B2B in 2013

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So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring We thought we''d end the year with a little review of 2013, Base One style.

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Star influencers: whose opinions matter most to B2B buyers?

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In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Who are you really selling to?

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Some people don''t refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

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What information do B2B buyers want from you? B2B buyers do not make hasty decisions. It was therefore one of the key aims of the new Buyersphere research into B2B buyer behaviour to look at how they acquire that information, and what they expect of the brands on their radar. We asked 500 B2B buyers about recent purchases (of at least £20,000) in order to find out: What kind of information they sought. Get free insight now by downloading our free mini-report, Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

LinkedIn LinkedOut: new B2B ad network launched

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This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising LinkedIn announced yesterday that it’s launching a new display advertising network.

Dark patterns in B2B. Where do you stand?

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A dark pattern aims to maximize conversion through some degree of user deception. Depending on where you stand on the matter, it uses valid or unacceptable design techniques

The Winning Habits of Successful B2B Brands

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What do successful B2B brands do that you don''t? We asked the buyers themselves

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Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

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A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.

Thoughts on B2B Marketing Content Marketing Report 2015: 1 – Why strategy is cheap

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There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity. But it’s worrying that 31% of the

What inspiration do we get from Pinterest as a B2B marketing agency?

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Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level

How B2B Marketers Can Crack The Content Code

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Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code.

Social Media: Are B2B Buyers Really Using It?

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Look beyond the hype – are B2B buyers really using social media? We’d rather hear it directly from the B2B buyers themselves. So in this year’s Buyersphere research, we asked 500 B2B buyers what they actually did online during the buying process for a recent, significant (over £20,000) business purchase. The answers are here. We asked.

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

How do buyers at SMEs differ from enterprise buyers?

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As B2B marketers, we''re pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It''s pretty much about scale, right

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase

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A Buyersphere mini-report by Base One and B2B Marketing. Produced in association with McCallum Layton and Research Now Check out the 2nd report of the series

Apples, oranges and other confusing content formats

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The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion

B2B Content Marketing Report: 3. Personalisation

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One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. think most of that remaining 84% are absolutely right not to do so

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

WEBINAR: The Guilty Secrets of B2B Buyers

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The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here''s a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us