Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable. Viral Traffic = High Bounce Rates. And Who Has the Time?
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. Because video is more widely accepted as a B2B marketing tool, be aware that your competition is growing.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Overall Guidelines. To boost SEO?
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
healthy start-up budget for B2B social media program starts at something around $2500 a month. B2B Blogger B2B Marketing B2B Social MediaA question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity. Engagement.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. How can you make the most of LinkedIn for your B2B company? What ways have you used LinkedIn to boost your B2B? B2B BloggerNow to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Here are five steps that you should be doing to make your B2B marketing efforts more effective online. B2B Blogger B2B Marketing Lead Generation lead nurturing Marketing AutomationMany marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk. Make Sure Your Social Media Presence Has Forms.
25 Awesome Twitter Tips
MAY 10, 2012
Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. Here are 25 ideas to help you get the most out of your B2B Twitter presence! B2B BloggerThis week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Evangelizing a Content Marketing Program
Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
This is such an important step for any type of B2B marketing today. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Why do buyer personas matter to me and my b2b marketing anyway? B2B buying just doesn’t happen like that anymore. Should B2B SEO Include Landing Pages? 8.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. B2B Blogger B2B Marketing Content Marketing integrated marketing print advertising strategyThe question each year is how much of your budget do you assign to each category. Is that true though?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. As B2B marketers, it’s time to place this fundamental concept at the center of every piece of content we create. Why buy? Buyer Personas).
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. But they suck the soul out of most B2B companies. B2B Social Media Facebook For Business Guest PostsIf done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Capture and nurture your leads.
Content Methodology: A Best Practices Report
benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
B2B marketing tends to be dry and full of “corporate” speak so we don’t offend anyone. What’s shocking is that in this day and age when most of us spend more time online than we do in front of a TV and with all the new media tools at our disposal—usually for free, we haven’t really changed how we engage B2B buyers. While you need to maintain a professional image, you can produce B2B marketing videos , webinars and video demonstrations for virtually free. B2B Blogger B2B Marketing Guest PostsHere are three tips to help you connect more deeply with buyers.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts Social Media VideoYouTube. Socialising on YouTube is always a win-win situation. Facebook.
Follow The Money To The CMO
SEPTEMBER 19, 2012
B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media. It is important to convey that the opportunity cost of not participating in social media is real, but the bottom line value is in what can be gained from customer interaction and engagement. B2Bbloggers.com is an online magazine for B2B marketers. Are they still unconvinced?
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. content initiative planned, launched and firing on all cylinders. the “what”.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. survey conducted by StrongMail as noted in an article by Quinton O’Reilly on SimplyZesty.com found that more than half of B2B marketers will be increasing their social media marketing budget by 55% in 2012. B2B BloggerSOCIAL MEDIA. Facebook marketing programs are seen as the most important venue.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
Fear, risk, uncertainty and doubt all come into play during the B2B purchasing process. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. So What’s the Best Approach for B2B blog success? clicks down.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
One of the ways we are delivering on that vision is through interviews with B2B marketers. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. Jeremy: How are you measuring the success of your B2B social media and content marketing initiatives? Sign up.
Content Marketing Playbook: Strategy and Roadmap
According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
Only 33% of B2B marketers say they have an effective lead nurturing process. B2B Blogger B2B Marketing Inbound Marketing Lead Generation lead nurturingAs a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research).
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
B2B BloggerBy no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. Webinars, sales presentations, customer training, white papers and the list goes on. How old is it? Where does it all reside? And assigned owners to each?
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest PostsIt’s what defines you to customers. It’s who you are. It Looks Different than Your Website.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
Today’s B2B websites must do more than just sell products and services in order to be truly effective. Your B2B website offers the perfect opportunity to tell a story. B2B Blogger B2B Marketing Content MarketingCustomers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. B2Bbloggers.com is an online magazine for B2B marketers.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. In B2B, where business decisions take time, consideration and background information – personality can be the decisive factor for closing an important business deal. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyWith this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Goals: Have an intention and keep it in mind.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO). These
Staffing and Launching Your Content Marketing Program
What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
more powerful use of B2B apps is to enable greater personal productivity and connectivity. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Is there a dashboard or other view that would simplify a process for your customer? reasing brand engagement. A