B2Bbloggers

Trending Sources

Is Pinterest Pointless for B2B Firms?

B2Bbloggers

But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable. Viral Traffic = High Bounce Rates. And Who Has the Time?

B2B And A Resistance To Video Marketing

B2Bbloggers

B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. Because video is more widely accepted as a B2B marketing tool, be aware that your competition is growing.

Video 52

25 Awesome B2B Blogging Tips

B2Bbloggers

Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Overall Guidelines. To boost SEO?

Ning 47

B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

A healthy start-up budget for B2B social media program starts at something around $2500 a month. B2B Blogger B2B Marketing B2B Social MediaA question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity. Engagement.

FAQ 46

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

25 Awesome Twitter Tips

B2Bbloggers

Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. Here are 25 ideas to help you get the most out of your B2B Twitter presence! B2B BloggerThis week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset?

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. While a B2B’s videos and slide presentations may have languished on an intranet in years past, today they can be widely viewed – and shared – on mobile devices. B2B Blogger B2B Marketing B2B Mobile Marketing Guest Posts

Five Steps To Better B2B Lead Generation

B2Bbloggers

Here are five steps that you should be doing to make your B2B marketing efforts more effective online. B2B Blogger B2B Marketing Lead Generation lead nurturing Marketing AutomationMany marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk. Make Sure Your Social Media Presence Has Forms.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today. This is such an important step for any type of B2B marketing today. Why do buyer personas matter to me and my b2b marketing anyway? B2B buying just doesn’t happen like that anymore.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. As B2B marketers, it’s time to place this fundamental concept at the center of every piece of content we create. Why buy? Buyer Personas).

Evidence: Print Is Not Dead

B2Bbloggers

One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. B2B Blogger B2B Marketing Content Marketing integrated marketing print advertising strategyThe question each year is how much of your budget do you assign to each category. Is that true though?

B2B 46

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. So What’s the Best Approach for B2B blog success? clicks down.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Follow The Money To The CMO

B2Bbloggers

B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. And follow they did. So began the gold rush…. Buys Vitrue in May 2012.

CMO 39

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. A survey conducted by StrongMail as noted in an article by Quinton O’Reilly on SimplyZesty.com found that more than half of B2B marketers will be increasing their social media marketing budget by 55% in 2012. B2B BloggerSOCIAL MEDIA. Facebook marketing programs are seen as the most important venue.

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

Only 33% of B2B marketers say they have an effective lead nurturing process. B2B Blogger B2B Marketing Inbound Marketing Lead Generation lead nurturingAs a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research). Source: InsideSales.com).

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

Sometimes it’s a place to engage in that slightly social after work mentality, but more often than not it’s a place for B2B social media buffs to interact with one an another, and chat about their work. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts Social Media VideoYouTube. Socialising on YouTube is always a win-win situation. Facebook.

B2B 43

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

B2B marketing tends to be dry and full of “corporate” speak so we don’t offend anyone. What’s shocking is that in this day and age when most of us spend more time online than we do in front of a TV and with all the new media tools at our disposal—usually for free, we haven’t really changed how we engage B2B buyers. While you need to maintain a professional image, you can produce B2B marketing videos , webinars and video demonstrations for virtually free. B2B Blogger B2B Marketing Guest PostsHere are three tips to help you connect more deeply with buyers.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Social Media and B2B. Your B2B Marketing Plan Doesn’t Need Twitter.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Fear, risk, uncertainty and doubt all come into play during the B2B purchasing process. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Return to core messaging.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

One of the ways we are delivering on that vision is through interviews with B2B marketers. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. Jeremy: How are you measuring the success of your B2B social media and content marketing initiatives? Sign up.

B2B 46

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Five Tactics To Create A Winning B2B Facebook Contest

B2Bbloggers

Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. But they suck the soul out of most B2B companies. B2B Social Media Facebook For Business Guest PostsIf done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Capture and nurture your leads.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. B2Bbloggers.com is an online magazine for B2B marketers.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? About The B2Bblogger: Jeff Wilson is the founder of Sensei Integrated, a customer experience design firm working with leading global B2B enterprises for the past 12 years. Think Mobile. Agree? Disagree?

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest PostsIt’s what defines you to customers. It’s who you are. It Looks Different than Your Website.

B2B 35

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Or you can check out this report Inside the Mind of the B2B Tech Buyer from Chris Herbert, B2B Specialist & Founder of Marketing Integration firm Mi6. In the report, Chris condenses research from Forrester, IDG, and others on the influence of social media on B2B buyers. Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media.

Buy 40

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

B2B BloggerThe single most important thing to remember about the state of marketing right now is that it’s just as much about the reinvention of your marketing strategy as it is about the transformation of your marketing operations. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. When was the last time we conducted a content audit?

B2B 33

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO).

B2B 44

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Today’s B2B websites must do more than just sell products and services in order to be truly effective. Your B2B website offers the perfect opportunity to tell a story. B2B Blogger B2B Marketing Content MarketingCustomers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It?

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Or Does It?

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Content Marketers: How to Think and Act Like a Publisher If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

So I started thinking about how B2B marketers could benefit from apps beyond inc B2B mobile apps can be an effective marketing tool. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Calculators and reference tools are popular B2B apps, especially for the technical audience. How much does a B2B mobile app cost? Thanks!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all