| | | B2B Web Strategy | |  B2B | 375 articles |
| Page 1 of 4 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats But for the B2B industry, this form of communication is increasing in popularity as a means to get in front of very specific vertical markets. So how would you go about creating your own Twitter chat for your B2B audience? 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. | B2B WEB STRATEGY JULY 10, 2012 How to Optimize Your PDF for Search Engines B2B Web StrategyMost businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. | | | | | |
| B2B WEB STRATEGY JUNE 26, 2012 3 Landing Page Improvements can Increase Lead Generation B2B Web StrategyIn a previous post, we discussed the three keys to improved PPC campaigns: keywords, ad text and landing pages. Both paid and organic traffic have the opportunity to convert by filling out various forms on your website. You may have discovered that your number of completed forms does not live up to your expectations. If [.]. | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page This is your chance to appeal to like-minded B2B professionals, and tout what you can offer them. B2B Web Strategy Lead Generation LinkedIn Social MediaLinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. The About Section. | B2B WEB STRATEGY JUNE 12, 2012 Leveraging LinkedIn Group Analytics Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media | B2B WEB STRATEGY NOVEMBER 17, 2011 Using LinkedIn for business: best practices – II B2B Web Strategy Social MediaThis is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.]. | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, MAY 22, 2012 Does your Website grab your visitors’ attention? How to increase “stickiness”.
B2B Web StrategyMost of our efforts are spent working on defining the best keywords to attract people to your site, and to indicate to search engines that your site is relevant for specific phrases. But once you’ve gotten visitors to your site, do you know how to hold their attention? The same applies to blogs. Blogs are [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, SEPTEMBER 13, 2011 Leverage social media, beat your B2B’s competition
B2B Web Strategy Social MediaNo, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? … as a smart marketer, you can [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, JANUARY 31, 2012 Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. MORE >> -
B2B WEB STRATEGY | THURSDAY, NOVEMBER 10, 2011 Using LinkedIn for business: best practices – I
B2B Web Strategy Social MediaThis is the first of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The second part will appear here within 2 weeks. LinkedIn Company Search LinkedIn has a powerful feature that allows you to [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, DECEMBER 6, 2011 Done right, press releases are still a great marketing weapon
B2B Web Strategy Lead generationWith the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful. But we thought it might help to consult a higher authority; and [.]. MORE >>
- Using LinkedIn for business: Best practices – IV B2B WEB STRATEGY | THURSDAY, DECEMBER 15, 2011
- Your Web presence needs to go far beyond your website B2B WEB STRATEGY | THURSDAY, SEPTEMBER 8, 2011
- Best Practices for Facebook Posting B2B WEB STRATEGY | THURSDAY, MAY 3, 2012
- How to set up a Successful Ad Campaign on LinkedIn B2B WEB STRATEGY | TUESDAY, JULY 17, 2012
- Using LinkedIn for business: best practices – III B2B WEB STRATEGY | THURSDAY, DECEMBER 1, 2011
- Pointers for using social media for lead generation B2B WEB STRATEGY | THURSDAY, DECEMBER 8, 2011
- Creating Successful LinkedIn Groups: Part 1 B2B WEB STRATEGY | TUESDAY, MAY 15, 2012
- Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging B2B WEB STRATEGY | WEDNESDAY, JANUARY 25, 2012
- How to get more inbound links to your B2B blog B2B WEB STRATEGY | TUESDAY, OCTOBER 18, 2011
- The why and how of integrating email with social media B2B WEB STRATEGY | TUESDAY, NOVEMBER 22, 2011
- Enticing your blog visitors to stay awhile and return often B2B WEB STRATEGY | TUESDAY, OCTOBER 4, 2011
- Want great posts on your business blog? …read this B2B WEB STRATEGY | TUESDAY, NOVEMBER 29, 2011
- Do these 3 things, and you’ll be doing great online marketing B2B WEB STRATEGY | THURSDAY, OCTOBER 13, 2011
- A simple way to build authoritative links to your site B2B WEB STRATEGY | THURSDAY, SEPTEMBER 15, 2011
- Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments B2B WEB STRATEGY | MONDAY, FEBRUARY 6, 2012
- To improve your PPC effort, take a look at your competitors’ B2B WEB STRATEGY | THURSDAY, OCTOBER 20, 2011
- Your blog needs a Comments policy; suggested contents B2B WEB STRATEGY | TUESDAY, SEPTEMBER 6, 2011
- What Every B2B Marketer Should be Doing Online in 2013 B2B WEB STRATEGY | TUESDAY, JANUARY 29, 2013
- 6 ways social media is transforming the B2B buying experience B2B WEB STRATEGY | THURSDAY, FEBRUARY 17, 2011
- 5 tips for putting on a successful B2B webinar B2B WEB STRATEGY | THURSDAY, NOVEMBER 11, 2010
- 10 Reasons to Redesign Your Website Now B2B WEB STRATEGY | TUESDAY, MARCH 26, 2013
- 7 free B2B social media tools you probably haven’t heard of B2B WEB STRATEGY | THURSDAY, AUGUST 19, 2010
- How integrating a blog can help your B2B fast-track its marketing B2B WEB STRATEGY | WEDNESDAY, JULY 7, 2010
- eMagine Donates New Website to Special Olympics Massachusetts B2B WEB STRATEGY | THURSDAY, MARCH 7, 2013
- Want to boost your B2B marketing, sales & SEO? …try video B2B WEB STRATEGY | THURSDAY, APRIL 21, 2011
- Is social media about to undergo a correction? B2B WEB STRATEGY | TUESDAY, FEBRUARY 22, 2011
- What is Duplicate Content?: What you don’t know may in fact be hurting you B2B WEB STRATEGY | THURSDAY, FEBRUARY 28, 2013
- 7 things you must have in your blog’s sidebar B2B WEB STRATEGY | TUESDAY, NOVEMBER 23, 2010
- Why social media matters to B2Bs: 9 data points B2B WEB STRATEGY | TUESDAY, JUNE 21, 2011
- Choosing a social media monitoring tool? Use these criteria B2B WEB STRATEGY | THURSDAY, MAY 26, 2011
- How to leverage Facebook for business – I B2B WEB STRATEGY | TUESDAY, SEPTEMBER 27, 2011
- WordPress Joomla and Drupal Oh My – Choosing the right CMS for you B2B WEB STRATEGY | THURSDAY, JULY 12, 2012
- 4 Signs Your Site Needs an Update B2B WEB STRATEGY | THURSDAY, MAY 16, 2013
- eMagine Launches New Websites B2B WEB STRATEGY | TUESDAY, APRIL 2, 2013
- Understanding Landing Pages and How to Create Effective Headlines B2B WEB STRATEGY | THURSDAY, OCTOBER 18, 2012
- New research highlights top performers’ email methods B2B WEB STRATEGY | TUESDAY, DECEMBER 13, 2011
- What Determines Success for B2B in the Online World? B2B WEB STRATEGY | THURSDAY, APRIL 4, 2013
- 3 Reasons That An On-Site Blog Helps Your SEO B2B WEB STRATEGY | THURSDAY, MAY 9, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MARCH 5, 2013
- Social media… terrific, but not a replacement for your website B2B WEB STRATEGY | THURSDAY, MARCH 3, 2011
- Back to the Basics: A Well-Rounded B2B Online Marketing Strategy B2B WEB STRATEGY | THURSDAY, NOVEMBER 15, 2012
- eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites B2B WEB STRATEGY | THURSDAY, MARCH 14, 2013
- Why is Content so Important Anyway? B2B WEB STRATEGY | TUESDAY, SEPTEMBER 4, 2012
- At last… you can track traffic from social media in Analytics B2B WEB STRATEGY | THURSDAY, AUGUST 11, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 9, 2013
- How to drive more traffic to your company blog B2B WEB STRATEGY | TUESDAY, MAY 18, 2010
- LinkedIn Endorsements Give B2B Professionals a Quick Voting System B2B WEB STRATEGY | THURSDAY, OCTOBER 11, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MAY 14, 2013
- 5 Tips to Better Website Conversion Rates: Part One B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012
- Still more B2B social media research results B2B WEB STRATEGY | TUESDAY, JULY 19, 2011
- What Does Facebook’s Graph Search Mean to B2B Companies? B2B WEB STRATEGY | TUESDAY, JANUARY 22, 2013
- The whys and hows of using online video in business B2B WEB STRATEGY | TUESDAY, JULY 12, 2011
- Bing turns one year old; celebration somewhat muted B2B WEB STRATEGY | TUESDAY, JUNE 8, 2010
- So what’s a QR code, and why should you care? B2B WEB STRATEGY | TUESDAY, JULY 5, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MAY 2, 2013
- Think of a House – Website Builds Demystified B2B WEB STRATEGY | TUESDAY, MAY 1, 2012
- How to Manage Your Google+ Community B2B WEB STRATEGY | THURSDAY, JUNE 7, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, MARCH 21, 2013
- Should Google’s Caffeine keep your marketing team up at night? B2B WEB STRATEGY | THURSDAY, JULY 15, 2010
- Online content preferences of B2B technology buyers – research B2B WEB STRATEGY | THURSDAY, NOVEMBER 4, 2010
- Social Media ROI – Not Just About Sales B2B WEB STRATEGY | THURSDAY, MAY 24, 2012
- Can you hear me now, II: more tips for the mobile website B2B WEB STRATEGY | TUESDAY, MAY 31, 2011
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 23, 2013
- How to Optimize Press Releases for Search Engines B2B WEB STRATEGY | TUESDAY, FEBRUARY 21, 2012
- Making your website more social (it’s not all that hard) B2B WEB STRATEGY | TUESDAY, AUGUST 30, 2011
- Expand your Brand with Content Promotion B2B WEB STRATEGY | THURSDAY, OCTOBER 25, 2012
- To register or not, revisited: could there be a third way? B2B WEB STRATEGY | WEDNESDAY, AUGUST 12, 2009
- Who knew? …proprietary social media is surging B2B WEB STRATEGY | TUESDAY, MARCH 22, 2011
- Responsive Design Part 1: What the heck is it and is it for me? B2B WEB STRATEGY | TUESDAY, AUGUST 14, 2012
- Company Pages open new marketing doors on LinkedIn B2B WEB STRATEGY | TUESDAY, JUNE 14, 2011
- YouTube is a search engine, too …so think SEO B2B WEB STRATEGY | TUESDAY, AUGUST 9, 2011
- Sharp upsurge reported in social media use among B2Bs B2B WEB STRATEGY | THURSDAY, AUGUST 13, 2009
- Use social media, improve your B2B’s search engine marketing B2B WEB STRATEGY | THURSDAY, DECEMBER 2, 2010
- Yes, social media can boost your traffic & leads – research B2B WEB STRATEGY | TUESDAY, AUGUST 23, 2011
- Is Mobile SEO Different from your Website’s SEO? B2B WEB STRATEGY | THURSDAY, MARCH 28, 2013
- Search Engine Optimization: Top 10 Harsh Realities B2B WEB STRATEGY | THURSDAY, AUGUST 12, 2010
- Responsive Design Part 2: A Matter of Perspective(s) B2B WEB STRATEGY | TUESDAY, AUGUST 21, 2012
- A research perspective on social media’s performance B2B WEB STRATEGY | TUESDAY, APRIL 5, 2011
- The most vital SEO skill may astound you (hint: it’s writing) B2B WEB STRATEGY | THURSDAY, MARCH 31, 2011
- Google wants to help your website serve its mobile visitors B2B WEB STRATEGY | THURSDAY, DECEMBER 22, 2011
- Social sign-in: a better way for your website? B2B WEB STRATEGY | TUESDAY, APRIL 19, 2011
- Real data on social media use by B2Bs, captured in recent research B2B WEB STRATEGY | THURSDAY, SEPTEMBER 23, 2010
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, FEBRUARY 7, 2013
- eMagine Launches New Websites B2B WEB STRATEGY | THURSDAY, FEBRUARY 14, 2013
- 5 Steps: Keep your site “fresh” with minimal effort B2B WEB STRATEGY | WEDNESDAY, JANUARY 4, 2012
- 5 Steps: Keep your site “fresh” with minimal effort B2B WEB STRATEGY | WEDNESDAY, JANUARY 4, 2012
- Best eMagine Posts on Lead Generation B2B WEB STRATEGY | TUESDAY, MARCH 12, 2013
- Are You Using LinkedIn Signal? B2B WEB STRATEGY | THURSDAY, APRIL 11, 2013
- Can you generate/convert leads via social media? Yes, you can. B2B WEB STRATEGY | THURSDAY, FEBRUARY 3, 2011
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