B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. b2b marketing social mediaNot only do people not have ( not make?

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts. Some Rights Reserved.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ).

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook for B2B Marketing?

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Analyze your customers, markets and competition. 2.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Marketing Planning b2b marketing plans results strategyIf you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Need help getting results from your B2B email marketing campaigns? Marketing Implementation b2b email marketing marketing results Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results You have a business that sells to other businesses, so you plan to keep your marketing business-like.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Marketing Implementation b2b email marketing plans results ROI strategy You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? Provide news about your company and employees?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. 1. Marketing Planning analysis b2b marketing plans research In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Is your industry new and fragmented? Growing with increasing competition?

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Marketing Implementation b2b content marketingIt seems easy to come up with ideas for videos for consumer products. To whom?

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. And, when we make a mistake, we have to own it and correct it.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Read my previous post, A Social Media Strategy for B2B Marketers.). 8.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. When B2B Marketers Copy Your Stuff, Remember Imitation is the Best Form of Flattery.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Contact New Incite today.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. professional services company found me online last week and inquired about my outsource marketing services. Help, don’t sell.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. b2b content Facebook LinkedIn marketing social media It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Marketing Implementation b2b content email marketing Some Rights Reserved.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. No auto-blaring audio when you reach a page with a Vine video!).

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing. Marketing Strategy b2b email marketing marketing social media

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Here’s what B2B marketers have to create in their online marketing to get more human. 1.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. b2b marketing social media twitter What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. eNewsletters, 3.)

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Increase “shareability” of your marketing messages.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

b2b marketing social mediaSocial media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. For B2B marketers, this is often LinkedIn. You can also create a company page on LinkedIn, which few B2B marketers have done. b2b marketing plans social media ” And, where is “there?”

B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing. So, B2B marketer, what’s in your toolbox?

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Duplicate content is not good for search engine performance.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

For more information read my previous blog entry about Blue Ocean Strategy, Why B2B Marketers Need Blue Ocean Strategy. Marketing Strategy b2b marketing marketing persona plans strategy swot analysisTweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Know thy customer; 2. Know thyself; and 3. Know thy industry.

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

To me, this campaign is a good example of what NOT to do in marketing, whether it’s B2C or B2B. A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking? Some Rights Reserved.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Marketing Planning b2b digital marketing plan research results You can survey your customers to find out which competitors were included in their review.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. and Are You Going to Be B2B Boring ?) Marketing Planning b2b customer marketing marketing persona plans Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Fix broken customer touchpoints.

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