LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post. Why Did LinkedIn Add Endorsements? Recommendations are credible, because of this process. You can’t input your own recommendations on LinkedIn. But, who has time for writing recommendations? How Do Endorsements Work on LinkedIn? So, endorse away! MORE >>

Role of the CMO b2b CMO marketing results strategy technologyWith recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. If their organization is doing business the right way, they have a strategic marketing plan. MORE >>

b2b marketing social mediaSocial media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders. Are your customers, clients, referral sources on social media? If they are, what platforms do they use? What importance do they place on information found on those social platforms? Track results. MORE >>

read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Let us know how long you’ve been around, how long you’ve been blogging, and when that post I just landed on was written (see my previous post on this, B2B Blogger – Are You Being Tricky or Transparent? ). Trust b2b marketing social mediaMy colleague Rocky Mills , member of a networking organization I belong to, coined the phrase Know-Like-Trust-Refer. Then do it. MORE >>

advertising b2b logo marketing social media websiteIf your logo is not square, it should be! Because more and more online and electronic  logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). As a result, the company name in the logo may not be legible. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. MORE >>