B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. b2b marketing social mediaNot only do people not have ( not make?

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ).

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts. Some Rights Reserved.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook for B2B Marketing?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). 3 New Promotional Campaign Ideas. 1.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. When B2B Marketers Copy Your Stuff, Remember Imitation is the Best Form of Flattery.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Need help getting results from your B2B email marketing campaigns? Marketing Implementation b2b email marketing marketing results Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Marketing Planning b2b marketing plans results strategyIf you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late.

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Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Analyze your customers, markets and competition. 2.

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B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. And, when we make a mistake, we have to own it and correct it.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Marketing Implementation b2b email marketing plans results ROI strategy You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? Provide news about your company and employees?

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. professional services company found me online last week and inquired about my outsource marketing services. Help, don’t sell.

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Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Marketing Implementation b2b content marketingIt seems easy to come up with ideas for videos for consumer products. To whom?

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11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Read my previous post, A Social Media Strategy for B2B Marketers.). 8.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. No auto-blaring audio when you reach a page with a Vine video!).

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing. Marketing Strategy b2b email marketing marketing social media

Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Marketing Implementation b2b content email marketing Some Rights Reserved.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results You have a business that sells to other businesses, so you plan to keep your marketing business-like.

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Here’s what B2B marketers have to create in their online marketing to get more human. 1.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. 1. Marketing Planning analysis b2b marketing plans research In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Is your industry new and fragmented? Growing with increasing competition?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. eNewsletters, 3.)

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Increase “shareability” of your marketing messages.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Contact New Incite today.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. b2b content Facebook LinkedIn marketing social media It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. b2b marketing social media twitter What is the difference between a # (hashtag) and the @ (at) signs? Twitter Icon.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

b2b marketing social mediaSocial media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. For B2B marketers, this is often LinkedIn. You can also create a company page on LinkedIn, which few B2B marketers have done. b2b marketing plans social media ” And, where is “there?”

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?