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| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 23, 2011 Ruminations on B2B Social Media Marketing While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. It’s well-known that about 70 percent of today’s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. Marketing social media Web-centric marketing B2B B2B MarketingThat sounds promising, right? Well, it would [.]. | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteWhen it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. | | | | | |
| B2B MARKETING BLOG AUGUST 1, 2012 Marketing Communications Explained (with Donuts) It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Marketing B2B Marketing Marketing communicationsCharles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. | B2B MARKETING BLOG APRIL 20, 2011 Reeling in B2B Customers with Video Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTubeAnd in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [.]. | B2B MARKETING BLOG OCTOBER 11, 2011 Social Media Marketing and the B2B Brand Advocate There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. content Marketing social media B2B Marketing brand social media marketingAccording [.]. | B2B MARKETING BLOG SEPTEMBER 20, 2011 Mobile Marketing — Take the first step It’s safe to say that a large number of your B2B prospects are going mobile and checking [.]. content Email Marketing Interactive mobile marketing B2B Marketing content marketing mobile optimized mobile websites QR codes websiteMobile marketing is getting quite a bit of buzz in 2011, with a lot of research to back up the hype. won’t bore you will all the stats; they are referenced at the end of this post. | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, OCTOBER 25, 2011 Social Media Truths in B2B Marketing
I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. So I [.]. Interactive PR Marketing social media MORE >> -
B2B MARKETING BLOG | MONDAY, NOVEMBER 14, 2011 Mobile Tags – Breaking into B2B
But, where does it make sense for B2B marketers? Advertising Graphic Design Interactive Marketing social media Web-centric marketing B2B Marketing Mobile Tag QR CodeA recent comScore survey found that in June 2011, 14 million mobile users in the U.S. scanned a QR code on their mobile device – 19.7% of those scans were done at work. think it’s safe to say this isn’t a fad. Our client, Sartomer [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, JULY 6, 2011 Customer Value: Driving Features & Benefits to the Next Step
Believe it or not there is still a fair amount of traditional B2B marketing and sales promotion out there that over-emphasizes specific features and benefits of a product or service in an attempt to generate leads and “sell” prospects. Marketing B2B Marketing B2B Sales business-to-business messagingBut focusing on specific features and benefits doesn’t paint the complete picture needed to get prospects [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 27, 2011 Content Marketing is Key to Branding
Effective B2B marketers are spending 30 percent of their budget on content marketing, while less successful marketers only [.]. Branding Marketing Public Relations content B2B Marketing content marketingCall it publicity, self publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers are spending about a quarter of their marketing budget on its development. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, JUNE 29, 2011 How to keep your blog regular
Marketing Uncategorized content social media B2B Marketing blog blogging content marketingCreating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis. MORE >>
- Don’t be Anti-Social B2B MARKETING BLOG | MONDAY, MAY 9, 2011
- Ho, Ho, Ho! We have our tablets, so let’s go! B2B MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- Is Blogging Dead? B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 23, 2009
- Inviting IT to the Sales & Marketing Table B2B MARKETING BLOG | TUESDAY, FEBRUARY 14, 2012
- Is Your B2B Website Responsive? B2B MARKETING BLOG | THURSDAY, FEBRUARY 23, 2012
- Stirring the b2b mobile stew B2B MARKETING BLOG | THURSDAY, JULY 15, 2010
- Email Marketing Rule #1: Don’t Tick Off the Target B2B MARKETING BLOG | FRIDAY, JULY 15, 2011
- What’s in Your Marketing Fall Line-up? B2B MARKETING BLOG | FRIDAY, AUGUST 7, 2009
- Is your website true to your brand? B2B MARKETING BLOG | FRIDAY, APRIL 13, 2012
- What Can B2B Web-Centric Marketing Do for You? B2B MARKETING BLOG | FRIDAY, NOVEMBER 4, 2011
- Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies B2B MARKETING BLOG | THURSDAY, MARCH 3, 2011
- B2B Lead Generation with Content Syndication B2B MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011
- Was Social Media Your Weakest Link in 2009? B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
- Three Key Questions Your B2B Competitive Analysis Should Answer B2B MARKETING BLOG | FRIDAY, FEBRUARY 3, 2012
- How PR Launched the Computer Industry B2B MARKETING BLOG | TUESDAY, MARCH 5, 2013
- E-mail Marketing Pet Peeves B2B MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- A Lesson from Tony Bennett B2B MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- New Edutainment options for B2B websites (part 1) B2B MARKETING BLOG | FRIDAY, AUGUST 24, 2012
- Bold Marketing Predictions for 2012 B2B MARKETING BLOG | FRIDAY, JANUARY 6, 2012
- B2B Success: Vacuum Maker Collects 40% More Leads B2B MARKETING BLOG | TUESDAY, MARCH 20, 2012
- Are your arms too long? B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Where has all the credibility gone? B2B MARKETING BLOG | SUNDAY, NOVEMBER 8, 2009
- How lower-seeded teams can make B2B’s Final Four B2B MARKETING BLOG | WEDNESDAY, APRIL 4, 2012
- Ich mochte einen welpen! B2B MARKETING BLOG | THURSDAY, OCTOBER 20, 2011
- Google Changes the SEO Game….Again! B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009
- Does Your Brand Name Put You in a Bad Light? B2B MARKETING BLOG | THURSDAY, MAY 17, 2012
- Content Marketing Budgets Increasing B2B MARKETING BLOG | FRIDAY, FEBRUARY 26, 2010
- What’s your currency in this hyperconnected world? B2B MARKETING BLOG | THURSDAY, OCTOBER 6, 2011
- You want creative website copy…really? (Part II) B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
- LinkedIn. There’s an app for that! B2B MARKETING BLOG | WEDNESDAY, DECEMBER 30, 2009
- There’s nothing B2B can’t do, including Flash Mobs. B2B MARKETING BLOG | TUESDAY, MAY 31, 2011
- Wanted! Online newsrooms with remarkable content. B2B MARKETING BLOG | MONDAY, JANUARY 18, 2010
- Google Wave: Tsunami or Just Good, Fun Surf? B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- Bing – the answer to the question no one was asking? B2B MARKETING BLOG | TUESDAY, AUGUST 25, 2009
- LinkedIn IPO… The Day B2B Social Media Goes Public. B2B MARKETING BLOG | THURSDAY, MAY 19, 2011
- New Edutainment options for B2B websites (part 2) B2B MARKETING BLOG | FRIDAY, JANUARY 11, 2013
- Would you rather have social media advocates or followers? B2B MARKETING BLOG | FRIDAY, FEBRUARY 25, 2011
- You want creative website copy…really? (Part I) BUYEROLOGY | WEDNESDAY, SEPTEMBER 21, 2011
- B2B Marketing Personas and Me – A Love Story B2B MARKETING BLOG | WEDNESDAY, FEBRUARY 6, 2013
- Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
- Online video ads for the visually literate society – Rich Media is becoming “richer” B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Content, Content Everywhere B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
- Crowd Control B2B MARKETING BLOG | SUNDAY, OCTOBER 4, 2009
- Bad News for B2B Marketers…NOT! B2B MARKETING BLOG | THURSDAY, FEBRUARY 9, 2012
- Be willing to brand to a niche B2B MARKETING BLOG | MONDAY, APRIL 26, 2010
- Interruption Marketing…in a Good Way B2B MARKETING BLOG | MONDAY, MARCH 22, 2010
- Social Media is for Everyone. Need proof? B2B MARKETING BLOG | TUESDAY, FEBRUARY 23, 2010
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Small is the New Big B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
- I found a brand message in my pajamas B2B MARKETING BLOG | TUESDAY, FEBRUARY 26, 2013
- Anatomy of a Video Shoot B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 24, 2010
- Creating an Online Newsroom B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
- The funhouse mirror of client service B2B MARKETING BLOG | TUESDAY, NOVEMBER 3, 2009
- Need Ideas? Top Resources for B2B Content Marketers B2B MARKETING BLOG | MONDAY, JANUARY 21, 2013
- Lesson from a rising marathon star B2B MARKETING BLOG | THURSDAY, AUGUST 20, 2009
- In marketing, it’s the meaning not the messaging B2B MARKETING BLOG | FRIDAY, JUNE 26, 2009
- Do you have good business karma? (Part 2) B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
- The Lazy Web site is at it again… B2B MARKETING BLOG | THURSDAY, MARCH 12, 2009
- Word of the Week – Brand Equity B2B MARKETING BLOG | FRIDAY, MARCH 20, 2009
- Love your local blogger B2B MARKETING BLOG | WEDNESDAY, MARCH 25, 2009
- Social Networking – It’s not a kid’s game anymore. B2B MARKETING BLOG | TUESDAY, APRIL 14, 2009
- Word of the Week – Close Ratio B2B MARKETING BLOG | THURSDAY, APRIL 23, 2009
- What’s Your Web site Costing You? B2B MARKETING BLOG | WEDNESDAY, APRIL 29, 2009
- Advice from a Social Media Pro B2B MARKETING BLOG | THURSDAY, APRIL 30, 2009
- PR does not stand for “press release” B2B MARKETING BLOG | WEDNESDAY, MAY 6, 2009
- Tweet is the Word B2B MARKETING BLOG | TUESDAY, MAY 19, 2009
- Take Me Out to the Blog Game, Part I B2B MARKETING BLOG | TUESDAY, MAY 26, 2009
- Take Me Out to the Blog Game, Part II B2B MARKETING BLOG | MONDAY, JUNE 1, 2009
- Choose an expert to become an expert B2B MARKETING BLOG | WEDNESDAY, JUNE 17, 2009
- Big 80s marketing will not return big online conversions B2B MARKETING BLOG | WEDNESDAY, JULY 15, 2009
- B2B Web Site Pet Peeves B2B MARKETING BLOG | WEDNESDAY, JULY 29, 2009
- Do you have good business karma? (part 1) B2B MARKETING BLOG | SUNDAY, AUGUST 2, 2009
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