| | | B2B Internet Marketing Strategies | |  B2B | 4 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES JULY 20, 2010 Maximizing the Time Value of Content B2B prospects don’t make impulse buys. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. Pithy comment from more detailed advice quote”. Jill Konrath. | B2B INTERNET MARKETING STRATEGIES JULY 27, 2010 Maximizing the Time Value of Content B2B prospects don’t make impulse buys. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. Jill Konrath. Everything else is noise. Jargon replaces message simplicity. | | | | | |
| B2B INTERNET MARKETING STRATEGIES APRIL 11, 2010 The 4 Essential B2B Value Propositions How can you be sure you have just the right value proposition for your B2B product? prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Every good value proposition for a B2B offering includes a clear message about 1 or more of these essential value propositions. So it’s no wonder that every truly compelling value proposition in B2B marketing boils down to these 4 essential value propositions. Pick the wrong value proposition and your prospects won’t give you the time of day. Save time. | B2B INTERNET MARKETING STRATEGIES APRIL 11, 2010 The 4 Essential B2B Value Propositions How can you be sure you have just the right value proposition for your B2B product? prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Every good value proposition for a B2B offering includes a clear message about 1 or more of these essential value propositions. So it’s no wonder that every truly compelling value proposition in B2B marketing boils down to these 4 essential value propositions. Pick the wrong value proposition and your prospects won’t give you the time of day. Save time. | |
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