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| Page 1 of 135 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Use of social media by B2B companies is validated by B2B buyer perspectives. And that’s because the B2B buying process is fundamentally changing. Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: The B2B Barometer ( [link] ). | THE B2B RESEARCH BLOG FEBRUARY 1, 2012 How B2B brands approach Twitter ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands. Just over one half of these B2B Super Brands have multiple Twitter accounts. Noting their behaviours. EYTMagazine). | | | | | |
| EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers B2B b2b statistics infographics social media Tags: B2B B2B Social Media B2B Statistics B2B data B2B marketing Infographic Technology marketing B2B marketing. Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map. CMO social landscape. . Social media demographics. . | THE B2B RESEARCH BLOG AUGUST 3, 2011  B2B social media: Highlights from new benchmarking research B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. B2B Marketing Analytics Marketing MetricsDon’t measure anything you can’t act upon. | PAUL GILLIN OCTOBER 10, 2012  What Makes a Good B2B Online Video I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? You might argue that this isn’t pure B2B, but it’s pretty damn good. | | | | | | | |
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MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011  5 B2B Marketing Trends for 2012
As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. There’s a creeping sense among B2B CMO’s that their marketing teams are in need of a capability overhaul. As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Cutting Edge B2B MarketingDisruption. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, AUGUST 24, 2011  Five Awesome B2B Social Media Statistics
Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. 69% of B2B marketers are shifting their budgets toward social media. I’m an industrial B2B manufacturer. MORE >> -
CK'S B2B BLOG | MONDAY, APRIL 23, 2012  B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier"
As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier." Here's the 5-minute video clip: I hope these points are helpful to you in your B2B mobile-marketing strategic planning and development. And for my mobile-marketing guide on The Mobile Revolution & B2B, just go here. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. MORE >> -
SALES LEAD INSIGHTS | MONDAY, MARCH 8, 2010 B2B Marketing Automation: Here’s My Definition
How’s this for a definition of B2B marketing automation? In my view, the primary benefits of B2B marketing automation are: It allows marketers to accomplish more, usually at a lower cost, than they can get done manually; It facilitates continuous improvement by allowing marketers to track and measure the results of their campaigns, then make necessary adjustments, in near real-time. Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it? What do you think? MORE >> -
LEAD VIEWS | SATURDAY, AUGUST 4, 2012  B2B Marketing Automation [INFOGRAPHIC]
Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games. B2B marketing B2B Marketing Online B2B Sales B2B Social media B2B Social Media Marketing Content Marketing Email Marketing Future trends Lead Conversion Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value lead velocity Lead Volume Marketing Automation Marketing ROI Sales Analytics SEO b2b blogs direct mail infographics paid search print advertising public relations social media trade shows Webinar MORE >>
- Ruminations on B2B Social Media Marketing B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 23, 2011
- B2B Marketing: Moving Beyond Campaigns DIGITAL B2B MARKETING | TUESDAY, MAY 14, 2013
- Top ten B2B marketing challenges THE B2B RESEARCH BLOG | THURSDAY, JUNE 9, 2011
- The proof is in the pudding – The essential benchmarks for all B2B Marketer’s EARNEST ABOUT B2B | THURSDAY, APRIL 28, 2011
- The Most Important Number in B2B Marketing MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 31, 2011
- Social Media Does Not Influence B2B Buyers DIGITAL B2B MARKETING | TUESDAY, JUNE 19, 2012
- 10 of the Best B2B Internet Marketing Infographics of 2012 KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
- 4 Ways B2B Marketers Can Take Advantage of Instagram IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 11, 2012
- B2B marketing’s 10 most common copy mistakes B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
- 8 Surprisingly Simple B2B Sales Tips IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 8, 2012
- Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST SALES LEAD INSIGHTS | WEDNESDAY, JUNE 9, 2010
- 12 Tweetable Statistics Prove B2B Social Media ROCKS PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 14, 2011
- 14 ways B2B marketers can establish credibility. B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
- Should B2B Marketing Be More Visual? LEAD VIEWS | TUESDAY, MAY 29, 2012
- A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine. CK'S B2B BLOG | SATURDAY, MAY 22, 2010
- How to Write the Perfect B2B Blog Post IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 28, 2012
- Five FREE B2B Social Media White Papers PWB MARKETING BLOG | TUESDAY, NOVEMBER 8, 2011
- Three Stats Prove B2B Social Media Set To Explode [Charts] PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
- Do B2B Brands Really Need to Go Mobile? LEAD VIEWS | WEDNESDAY, DECEMBER 19, 2012
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- New developments in B2B marketing list acquisition BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
- 2009 Big List of B2B Marketing and Sales Blogs PROTEUS B2B MARKETING BLOG | THURSDAY, AUGUST 27, 2009
- 6 B2B Marketing Best Practices for Instagram KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 9, 2012
- Three Excuses B2B Marketers Should Avoid LEAD VIEWS | TUESDAY, JULY 10, 2012
- B2B Marketers: 10 Ways to Juice Your Facebook Fan Page IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 30, 2011
- B2B telemarketing: An interview with Michael Brown SALES LEAD INSIGHTS | TUESDAY, JULY 26, 2011
- Do B2B Companies Need Social Media? B2B VOICES | FRIDAY, MARCH 22, 2013
- 10 Facebook Tips Every B2B Marketer Should Know PWB MARKETING BLOG | TUESDAY, OCTOBER 18, 2011
- 22 Effective SEO Tips to Optimize Your B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
- When and why B2B marketing fails. B2BMARKETINGSMARTS | MONDAY, JANUARY 14, 2013
- Top 10 Triggered B2B Email Marketing Campaigns ANYTHING GOES MARKETING | SUNDAY, APRIL 5, 2009
- B2B marketing automation is finally integrated. B2BMARKETINGSMARTS | TUESDAY, MAY 29, 2012
- Why Is B2B Marketing Automation Growing So Slowly? CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 12, 2013
- 10 Tips for Using Twitter And Email Marketing for B2B ANYTHING GOES MARKETING | SUNDAY, DECEMBER 21, 2008
- 4 Lessons from the Year’s Best B2B Campaigns MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 23, 2011
- Understanding today’s B2B Buyer INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 14, 2010
- 3 Steps to a Better (B2B) Customer Experience MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
- 5 B2B Brands That “Get” Storytelling IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 21, 2012
- 20 B2B Marketers Losing their Brand on Pinterest DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 21, 2012
- 12 Benefits of Blogging for B2B Marketers B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- Developing A B2B Content Promotional Strategy In 7 Steps SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Smart B2B marketing calls to action for 2010. B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
- The One Effective Use of Facebook for B2B Marketing WEBBIQUITY | TUESDAY, MARCH 9, 2010
- Infographic: A History of Disruptions in B2B Marketing IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 12, 2012
- B2B Email Benchmarks: Answers Vary Widely CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
- 3 Great B2B Marketing Ideas I Read in (OMG) Print Media. B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
- B2B marketing automation: An interview with Will Schnabel SALES LEAD INSIGHTS | FRIDAY, JUNE 17, 2011
- B2B Creativity is Not an Oxymoron B2B VOICES | MONDAY, NOVEMBER 28, 2011
- The Power of B2B Communities PAUL GILLIN | THURSDAY, MAY 27, 2010
- 17 Compelling And Highly Usable B2B Marketing Statistics MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
- 32 Influential B2B Social Media Profiles (People) to Follow on Twitter KOMARKETING ASSOCIATES | THURSDAY, MARCH 7, 2013
- 4 B2B Marketing Scenarios: One Size Does Not Fit All DIGITAL B2B MARKETING | TUESDAY, MAY 29, 2012
- B2B Marketers Should Take Another Look at E-Commerce BIZNOLOGY | MONDAY, APRIL 29, 2013
- Moving On: Lessons from the B2B Marketing Trenches CUSTOMER EXPERIENCE MATRIX | MONDAY, SEPTEMBER 3, 2012
- Consolidations in Marketing Automation Space: Implications for B2B Customers LEAD VIEWS | TUESDAY, JANUARY 22, 2013
- 5 Must Watch B2B Videos MODERN B2B MARKETING | MONDAY, AUGUST 9, 2010
- Leverage social media, beat your B2B’s competition B2B WEB STRATEGY | TUESDAY, SEPTEMBER 13, 2011
- 6 B2B Marketing Mistakes That Are Easy To Make DIGITAL B2B MARKETING | THURSDAY, MAY 16, 2013
- Vital Statistics for B2B Marketers – the video EARNEST ABOUT B2B | THURSDAY, JUNE 10, 2010
- Predictive Buyer Modeling Is Changing the Future of B2B BUYEROLOGY | MONDAY, JANUARY 30, 2012
- B2B Selling - How to handle “I’m not ready to talk to sales yet” - Part 1 B2B CONVERSATIONS NOW | FRIDAY, JANUARY 18, 2013
- 25 Awesome LinkedIn Tips for B2B B2BBLOGGERS | TUESDAY, MAY 22, 2012
- 4 Reasons to Use StumbleUpon for Your B2B Content IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 28, 2011
- Getting Out of the B2B Lead Generation Trap DIGITAL B2B MARKETING | TUESDAY, MARCH 5, 2013
- Bad thoughts that block B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010
- The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice BUYEROLOGY | TUESDAY, FEBRUARY 28, 2012
- The Results: Is B2B Content "Likeable" DIGITAL BODY LANGUAGE | FRIDAY, JULY 30, 2010
- A List of B2B Lead Qualification Criteria by Category SALES LEAD INSIGHTS | FRIDAY, JULY 31, 2009
- 5 Important Skills for B2B Marketing in a Digital World LEAD VIEWS | TUESDAY, APRIL 17, 2012
- The B2B Buying Process Has Changed a Lot in a Year MARKETING GENIUS BLOG | MONDAY, DECEMBER 19, 2011
- Marketing Automation and B2B Marketing Predictions for 2010 DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 24, 2009
- B2B Marketing: Do This, Don’t Do That GREAT B2B MARKETING | TUESDAY, JULY 3, 2012
- How the Internet has made your B2B sales process outdated BIZNOLOGY | THURSDAY, NOVEMBER 1, 2012
- B2B Marketing: 4 solutions to the most common challenges B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 16, 2012
- 5 Ways New Buyer Behaviors Are Impacting B2B Sales BUYEROLOGY | WEDNESDAY, JANUARY 4, 2012
- Product Content is #2 for B2B Buyers B2B CONVERSATIONS NOW | FRIDAY, DECEMBER 31, 2010
- Why B2B Companies Should Use Foursquare MODERN B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- Vital Statistics for B2B Marketers 2: The infographic EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 18, 2012
- How to Write B2B Blogs: Your Story is Your Service IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 3, 2011
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- A Simple B2B Marketing Framework EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JULY 10, 2010
- How B2B Marketers Are Scoring Big with Social Media [Infographic] MODERN B2B MARKETING | TUESDAY, JUNE 5, 2012
- New Data Shows: Social Media Is Getting Results for B2B INBLURBS | TUESDAY, APRIL 24, 2012
- Case study: Fast-growing B2B expands social media exposure GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 3, 2011
- When the Going Gets Tough, B2B Marketers… INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 7, 2011
- B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012 B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 17, 2012
- Is the Distinction Between Consumer and B2B Media Still Meaningful? B2B MEMES | FRIDAY, OCTOBER 21, 2011
- B2B Mobile Marketing: 10 Key Mobile Arguments. Now With Audio! CK'S B2B BLOG | FRIDAY, NOVEMBER 5, 2010
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