Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Using editorial calendars in B2B content marketing has lots of benefits. B2B Marcom B2B Marketing Content Marketing Tips and How toTweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Key dates (i.e.

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SEO or Gaming the System?

Agile B2B Copywriter

B2B Marketing Online Copywriting Website Copywriting B2B CopywritingTweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. But I’ve never been a fan of plausible deniability. Tweet This!

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. And see what a practicing B2B marketing manager considers to be best practices. B2B Marketing: Calls-to-action and the business buying cycle via @MarketingSherpa. B2B Marketing Best Practices with @Mvolpe via @Hubspot. See what a practicing B2B Marketing Manager thinks.

K’s Top Five for the Week – March 6

Agile B2B Copywriter

What the slow death of B2B publishing means for marketers by @ckochster. And the dearth of content that B2B buyers actually want to see has been left in its wake. B2B Copywriting B2B Marketing Content Marketing Email Marketing Top PicksTweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. What to create. Enjoy! Tweet This!

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B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

K’s Top Five for the Week – February 6

Agile B2B Copywriter

Tips on Better Facebook Marketing for B2B Companies via @TopRank. Think Facebook doesn’t matter for B2B? While restaurants were the example for the article, B2B websites violate the “give your customers what they’re actually looking for” rule too. Tweet Hi everyone, As you can see I’m back to posting again this week. Do you find these weekly roundups helpful? Thanks!

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K’s Top Five for the Week – March 27

Agile B2B Copywriter

The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Then you’ve got to check out this webinar on how a B2B telecom company used content strategy to move open rates to 78 percent and post-click conversion rates to 23 percent. Enjoy!

K’s Top Five for the Week – April 17

Agile B2B Copywriter

There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. I’ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. In this post Ardath Albee explore just how important stories are to great B2B content. Hope you enjoy this week’s picks!

K’s Top Five for the Week – February 20

Agile B2B Copywriter

How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider. B2B Copywriting B2B Marketing Case Studies Tips and How to Top Picks Top FiveTweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. Enjoy! How do you engage with your prospects online?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

K’s Top Five for the Week – February 13

Agile B2B Copywriter

B2B Marketing Email Marketing Social Media Marketing Top Picks social media marketingTweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. Take a look and let me know which pick you like the best. Essential Mobile Marketing Resources via @TopRank. This article talks about why.

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K’s Top Five for the Week – December 23

Agile B2B Copywriter

These five picks highlight some amazing content every B2B marketer should have on their Christmas list. The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. What are the top B2B marketing mistakes you see other marketers make?” Savvy Speaks: Holiday Gift Ideas for B2B Marketers via @savvy_b2b. B2B Marketing Content Marketing Top Picks

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Why Blog Comments Matter

Agile B2B Copywriter

B2B Marcom Online Copywriting Social Media Marketing Tips and How to Website Copywriting social media marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Four Steps to a Successful Guest Blogger Program

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Website Copywriting social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

B2B Copywriting B2B Marcom B2B Marketing Case Studies Tips and How toTweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. That’s great! The Problem Solving Process. And that’s good.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. Most average 6-10 pages, and surveys like the B2B Technology Collateral Survey show readers prefer the length to get the content they want. What was at the top of the list? White papers. And that’s ok. might see it.

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Who Should Blog for Your Company?

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How a Blog Improves Business Credibility

Agile B2B Copywriter

B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Why Quality Content Matters

Agile B2B Copywriter

The sites were focused on what customers wanted to know about the particular business at hand, whether a B2C or B2B organization. B2B Marketing Content Marketing Tips and How toTweet Today's  post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. Adding quality content is another. Blogs. Articles.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The Small Business Social Media Advantage

Agile B2B Copywriter

B2B Marketing Lead Generation Social Media Marketing social media marketingTweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? In a word, “yes.”

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. better B2B brochure might solve this issue. The B2B Content Marketing: Benchmarks, Budgets and Trends showed a confidence gap for content marketing tactics. At least for marketers at B2B technology companies, prospects are saying differently. And here’s what they shared…. Tweet This!

K’s Top Five for the Week – December 10

Agile B2B Copywriter

Writing is a Critical B2B Marketing Skill by @ardath421. Do you have the critical skills needed to be a player in the new world of B2B marketing? We’re all in the midst of a radical transformation in how B2B marketing works. B2B Copywriting B2B Marketing Content Marketing Copywriting Tips and How to Top Picks MarketingEnjoy! There’s no doubt about it. Tweet This!

K’s Top Five for the Week – November 19

Agile B2B Copywriter

The last couple of picks feature information that can help improve your B2B marketing processes. Finding the Right Calls-to-Action for Your B2B Website via @sengineland. If MarketingSherpa research is any indication, most B2B marketers aren’t thrilled with the calls to action on their website. Should B2B SEO Include Landing Pages? Until next week! necessary thing.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Awesome case study on what happened for one B2B marketer when they had a real-time response for something that happened in their market – the acquisition of a competitor. I don’t want to give it away, but they got some amazing results. B2B Copywriting B2B Marketing Top Picks

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K’s Top Five for the Week – December 3

Agile B2B Copywriter

B2B Lead Nurturing and Social Media by @ardath421. B2B Marketing Content Marketing Tips and How to Top PicksTweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! The title says it all. Great article from Ardath Albee.

K’s Top Five for the Week – November 5

Agile B2B Copywriter

The Three Biggest Mistakes Companies Make with B2B Websites by @diannahuff via @junta42. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Yikes.

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K’s Top Five for the Week – September 24

Agile B2B Copywriter

Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. B2B Technology Buyers Share Their Content Preferences by @StephanieTilton via @Savvy_B2B. Eccolo Media just released their third annual B2B Technology Collateral Survey Report. Until next week! Interesting to check out.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

K’s Top Five for the Week – October 1

Agile B2B Copywriter

Are B2B Marketers Shooting for the Wrong Target? In Eccolo Media’s recent survey of B2B Technology Buyers over half said they’d gotten white papers and other collateral via a direct response campaign. B2B Copywriting B2B Marketing Tips and How to Top PicksTweet Boy the weather has turned here in Ohio over the last week. But I was ready for the change. Until next week!

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3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? B2B Marcom B2B Marketing Case Studies Tips and How toCase studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers.

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3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

B2B Copywriting B2B Marketing Copywriting Tips and How toTweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Too often they look at it as something unique to agency projects. It’s not. Even if it’s an internal project. Why not?

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Moving Location…

Agile B2B Copywriter

B2B CopywritingTweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Email this to a friend? Share this on Technorati. Tweet This! Share it on StumbleUpon.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. The quick or the dead.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see or recognize the problem.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. 

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : According to a study by Seismic and Gatepoint Research , just one in five B2B marketers are currently satisfied with their content management methods. B2B Buyers Are Demanding Personalized Content.

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