Onalytica B2B

SEPTEMBER 18, 2017

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). Location: London and NYC. I love what content can do for demand generation.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

OCTOBER 11, 2017

Conversely, while many B2B organisations are taking influencer marketing seriously – I’ve published the results of a campaign I recently ran with Thomson Reuters and Onalytica which delivered quite impressive early results – for others, progress is painfully slow. Are we reinventing the wheel?

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Jay Baer – Baer’s podcast series is leading the way because each of his company’s podcasts delivers valuable, niche, B2B content. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Ranking 30

Lead Ranking Lead Scoring B2B Marketing PageRank 30

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MARCH 9, 2017

In some instances, predominantly B2C situations, paid influence is far more effective and on the contrary in the B2B space, earned influence is more effective. In order to understand your best plan of action it is important to define: Your objectives for engaging with influencers (What are you hoping to achieve?).

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. An influencer may fulfil the same function within your startup’s niche, whether you operate in a B2B or B2C field. For B2B industries, influencers are often writers, podcasters, or filmmakers. About Influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 15, 2017

Having a background before social media in B2B sales, business development, and marketing, I have always seen content as the ultimate “omiyage” – the Japanese souvenir that you bring back to friends when you come home from traveling.

Curation 267

Curation Social Media Advertising Mediums Consulting 267

Onalytica B2B

APRIL 3, 2018

A B2B finance brand’s social media team focusing on increasing brand awareness or changing brand perception could work with an industry expert to create some content together on the topic of FinTech. An influencer’s role, type and persona also plays a huge role in determining whether paying an influencer is entirely necessary.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

NOVEMBER 21, 2017

I am most passionate about social media for B2B and that’s why I focus almost solely on LinkedIn, Social Selling and Content Marketing. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation. It would definitely be speaking and training opportunities.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

DECEMBER 14, 2017

This can however still work and be effective in B2B with software and services being your product. for a B2B influencer to write a whitepaper). They’re also able to provide a genuine non-scripted testimonial on your brand. This engagement model works particularly well in the B2C space where products are more likely to be physical.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

OCTOBER 26, 2017

In the B2B space generally, I find Onalyca’s views, practical guides and thought leadership helpful in my pursuits of finding the right voices that matter. Even for very proven, public companies like NETSCOUT, harmonizing our views on important topics with known experts, analysts and influencers is fundamentally important.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

NOVEMBER 7, 2017

OUTSIDE OF B2B SOCIAL BRANDING AND SELLING STRATEGIES WHO ELSE INFLUENCES YOU ? #1) WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? . #4) Larry Kim. #5) 5) Michael Brenner. These pros are ridiculously talented, all with individual specialties and so much experience under their belts.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

NOVEMBER 6, 2017

OUTSIDE OF B2B SOCIAL BRANDING AND SELLING STRATEGIES WHO ELSE INFLUENCES YOU ? WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? Janet Murray. Gary Vaynerchuk. Carlos Gil. My Dad (everything business related). Casey Neistat (video). On The Tools (creative branded content).

Social Media 100

Social Media Paid Search Agency Advertising Agencies Work Management 100

Onalytica B2B

FEBRUARY 22, 2017

In addition to this, influencer relations is popular in both the B2B and B2C space amongst all kinds of brands in varying industries- therefore, there is not a one size fits all model in which brands can implement and expect a 100 % guaranteed success or your money back scenario. Slow and steady wins the race- experiment, learn and improve.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 11, 2018

The Similarities and Differences Between B2B and B2C. What is a connected Organization and Employee-Led Buyer Journey? The Four Stages to Employee Advocacy. The Integrated Model Explained. Optimizing your Content Marketing. Setting Objectives (Business Objectives, Program Objectives/KPIs and Employees Objectives/KPIs). Measuring Success.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

APRIL 26, 2018

Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies (..)

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

SEPTEMBER 21, 2017

In the B2B space, content marketers always ask me “how do we make our content fun” or “how do we make our content less boring,” and to me, these are the wrong questions. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

SEPTEMBER 6, 2017

Account based marketing (ABM) – B2B marketing initiative seeking to influence people who influence the key decision makers of your target accounts. Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

SEPTEMBER 12, 2017

The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Are they relevant to your brand? Are they genuinely knowledgeable and passionate in this area? Are yours and their audience similar?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

NOVEMBER 22, 2018

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively (..)

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

OCTOBER 4, 2017

” The currency of B2B influencer marketing is always the same: credibility.” Having either too much of a short term view or too much of a long term view can be detrimental to motivation and success. You need to aim for the long term goals by focusing on the short term- this helps keep focus and drive.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

NOVEMBER 22, 2017

Sarah Goodall is the Founder of Tribal Impact , a specialist B2B social advocacy agency helping organisations shift their social media marketing strategies to the next level – Social Business. GET IN TOUCH. About the author.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 18, 2018

I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

APRIL 19, 2018

On April 17th we hosted our third Influencer Marketing Huddle bringing together marketers from B2B, B2C and not-for-profit brands to learn how to effectively plan and implement an influencer strategy through presentations, influencer/brand panels, Q&As and practical workshop sessions.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JANUARY 12, 2018

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Cory Munchbach – SVP of Strategy at BlueConic ?. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

FEBRUARY 24, 2016

” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency. B2B Sales Tips. While Personal Branding is promoted as the reaction to the connected customer, on a Social Selling prospective this is only the first step. Salesforce. PointClearPD. PointClear PD. Enterprise_Sale. Enterprise Sales.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

DECEMBER 11, 2017

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. This is going to have to change. Another theme is the need for a more human approach to marketing.

P2P 164

P2P Social Media Ad brokers Word of Mouth 164

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” ” Jamin Spitzer , Global Director of Communication Insights, Microsoft. ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Here’s my key takeaways from the 7 talks I attended this year: R ory Sutherland – Think You Understand B2B Buyers?

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

MARCH 16, 2016

There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services.

Lead Ranking 100

Lead Ranking Lead Scoring Branding Brand Identity 100

Onalytica B2B

JANUARY 18, 2017

Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. B2B Marketing. B2B Marketing. Data received a 10% share of voice showing the importance of how platforms deal with data in the context of MarTech.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

OCTOBER 30, 2018

WHAT ARE THE DIFFERENCES BETWEEN THE B2B AND B2SMB SPACE? So, it’s really our content arm if you want. It’s entirely different in so many different ways. First of all everybody in business is dealing with disruption and digitalisation.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JULY 8, 2015

Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach.

PR 100

PR PageRank Branding Brand Identity 100

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MARCH 12, 2018

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262