Cintell

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Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

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Closing the B2B Buyer Blind Spot Gap with Customer Intelligence

Cintell

B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond.

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The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. All B2B data is not created equal.

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Video: From PDFs to Action, Reinvent Your B2B Personas

Cintell

My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

The same type of information is available in the B2B world about the companies we engage with. Our buying patterns tell so much about us that these companies can extrapolate our future with cohort groups, analytics, and analysis. The personality of an organization is exhibited by its choices, its actions, and its behaviors.

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[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT

Cintell

but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. B2B Personas: The How, the Why, and the What Next? Happy Birthday to me!