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B2B Marketing Department Structure: Finding the Right Approach

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Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

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9 Easy Ways to Get More Leads from Your B2B Blog

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Here are 9 easy ways to get more leads from your B2B blog. Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

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B2B Public Relations Best Practices to Drive Success

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Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.

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How to Create an Organic LinkedIn B2B Marketing Strategy

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Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

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Four B2B Marketing Trends That Will Define 2018

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What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year?

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How to Build Your B2B Twitter Following (for Free)

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Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

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What Google’s Gmail Update Means For Your B2B Email Deliverability

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The results could impact your B2B email deliverabilty. Google's Gmail update is built to make the static email inbox more interactive for users. Here is what marketers need to know.