FOLLOW THE LEAD | THURSDAY, MAY 13, 2010
[B2B] Understanding the socially savvy b-to-b buyer
The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs. While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. Subscribe to RSS.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 2, 2013
[B2B] How to Overcome Disparate Data Challenges with Marketing Automation
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. Is Your Data Foundation For a House or Tent?
INBLURBS | FRIDAY, MAY 4, 2012
[B2B] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
——————————————————————————— I Nominate [link] for the MarketingSherpa Reader’s Choice Awards for these categories: • Best B2B Marketing Blog. Best Inbound Marketing Blog.
B2B MARKETING BLOG | SUNDAY, NOVEMBER 8, 2009
[B2B] Where has all the credibility gone?
The same is happening with the industry-specific news and information that B2B buyers rely on to make purchases. How does this affect B2B marketing? Today’s glut of information temporarily blinds us, but credibility matters more than ever in the B2B buying cycle. You used to be able to tell “hard” news by its source.
FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
[B2B] Another BIG Milestone for Fearless Competitor – 35,000 views
It’s a bit mind boggling, but if you read this b2b lead generation blog, you should know how incredibly popular it has become. Update: In less than two weeks, we added another 1,000 readers. We just passed 35,000 readers!
SAZBEAN | WEDNESDAY, OCTOBER 31, 2012
[B2B] How to Bring Content Strategy to Life
In fact, “74% of B2B prospects take a positive action as a result of reading content marketing.” Content marketing is used to describe nearly all formatting formats used to drive business. It is used to provide customers with information they need in order to make a purchasing decision. Content Marketing Association). But how?
THE FORWARD OBSERVER | WEDNESDAY, APRIL 24, 2013
[B2B] HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly
'Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world. And as with any change, it''s accompanied by the good, the bad and the ugly. Click here to download the 164-page report. The bad.
FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
[B2B] The Marketing Dashboard imperative
This is why a marketing dashboard is an imperative for B2B sellers. Today it’s imperative that marketers have metrics on the results of their marketing spend. Not only does it allow them to prove their value, but it also enables them to refine their allocations of spend as they see results. Add more resources. Take money away.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 19, 2014
[B2B] Need New Customers? Get Happy Employees
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Get Happy Employees appeared first on B2B Marketing Insider. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Need proof?
B2B MARKETING INSIDER | THURSDAY, MARCH 8, 2012
[B2B] Is Your Content Boring? Here’s 6 Steps To Great Content
Or as I said in this recent article on the CMI website, B2B Marketers “have always done content marketing.” Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers.
B2BBLOGGERS | THURSDAY, AUGUST 5, 2010
[B2B] Peeling Away The Layers
The core of this onion is: Most B2B companies don’t know their customers. to Start Photocredit: Genbug - Flickr Creative Commons Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 18, 2010
[B2B] Want a Bigger Marketing Budget? Send Less Leads to Sales
According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Watch the webinar recording.
FEARLESS COMPETITOR | THURSDAY, MAY 24, 2012
[B2B] The Problem with Search Marketing (SEO) Firms
Bottom line : Search Engine Optimization is a small but important part of B2B marketing today – but you also must have a rock-solid value proposition , an agreed lead definition , robust buyer personas , gentle and ongoing lead nurturing , looking for a hand raise with lead scoring and sales enablement content. What do you think?
FEARLESS COMPETITOR | TUESDAY, MAY 1, 2012
[B2B] Marketing Made Simple TV to premier on May 10th at noon ET
Mac McConnell, BlueBird Strategies (B2B demand generation expert). Sorry, but one well-known B2B marketing expert is banned from our show. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 13, 2011
[B2B] Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group
B2B Lead Generation | Characteristics of Best-In-Class companies. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Finishing up my review of Maximizing Lead Generation by Ruth Stevens and I found some interesting data on lead nurturing she shared that my fans will enjoy.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 12, 2013
[B2B] Content And Technology Will Define The Future of Marketing
Now imagine that’s every weekday – something I don’t think is out of reach for a B2B company trying to get content visible across a platform like LinkedIn, for example. The post Content And Technology Will Define The Future of Marketing appeared first on B2B Marketing Insider. Tell me about yourself. How is it changing?
FUNNEL FOCUS | THURSDAY, APRIL 21, 2011
[B2B] Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue
Carlos Hidalgo, President and CEO of The Annuitas Group , a well-respected B2B Marketing thought leader and a recognized expert in marketing automation , recently participated as an “Expert Chef” in the Lead Nurturing Cookbook on a recipe we created for nurturing leftover or dormant leads. Lead Planning. Lead Routing. Lead Qualification.
CRIMSON MARKETING | THURSDAY, JANUARY 9, 2014
[B2B] The State of Blogging [Infographic]
B2B Infographics ). 'Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs rank high for trust, popularity and influence among consumers. Blogs are more influential.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 7, 2013
[B2B] @SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
The Future of Marketing – B2B Marketing Expert Interviews eBook from Michael Brenner. 'Michael Brenner’s eBook – Future of Marketing - Brings Tomorrow a Little Closer to Today. What is the future of marketing? And sometimes the best way to keep up is to set the pace.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 27, 2009
[B2B] Email is Still the Sharing Superstar
" This is a very good reason for B2B marketers to focus on making it easy to assimilate and share your ideas. Social networking may be all the rage, but when it comes to sharing links, content, pictures and ideas—email remains the star. And not just by a little bit. Facebook got only 6% of shares, while another 4% were tweeted."
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 30, 2011
[B2B] Social Lift is the Ultimate the Rate of Change
Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If it ripples 900 times in 28 days, that can be really valuable information.
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[B2B] PowerViews with Bob Kelly: Redesigning Sales Process Basics
He sets a context by noting The Sales Management Association is made up of sales and sales operations leaders in predominantly B2B selling organizations at medium-sized to large companies—with about 70% based in the U.S. Probably 90% of B2B sales organizations have some aspirations to integrate tablets into the sales organization in some way.
WEBBIQUITY | WEDNESDAY, JUNE 6, 2012
[B2B] Vote for Your Favorite Marketing Blogs on MarketingSherpa
Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. Let you voice be heard! Vote for your favorites today. Yotpo blog. PPC Hero.
WEBBIQUITY | SUNDAY, FEBRUARY 17, 2013
[B2B] Websites and Search Engines are Far from Dead
This is admittedly a tough market in which to stand out, but—we have b2b software clients who routinely generate hundreds of web leads each month. Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. Image credit: Haley Marketing Group. Poppycock.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 22, 2011
[B2B] 40 Awesome Marketing Tweets From 2011
try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. RT @ ErinE : How Can #B2B Marketing Become More Social? jeremyvictor.
BLOG MY CALLS | FRIDAY, APRIL 4, 2014
[B2B] The Friday Marketing Rant: You Should Care About Phone Calls
Even B2B companies say that calls are the most valuable leads they receive. For example, we''re in the B2B SaaS space. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers are starting to accept that phone calls matter.
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
[B2B] ClickInsights: What is the ideal length of a white paper?
Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009. Savvy B2B Marketing blog posts about white papers.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 25, 2013
[B2B] Who Is Responsible For Demand Generation? Marketing or Sales
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing or Sales appeared first on B2B Marketing Insider. 'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. neither!
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 26, 2011
[B2B] The Aprimo Marketing Summit 2011
I’m deeply honored to be your host for the B2B track at the event. And Join me at the Aprimo Marketing Summit! The Aprimo Marketing Summit 2011, will be held February 27 to March 2 at Amelia Island, FL.
FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
[B2B] Outsourced Marketing: Manage your marketing differently
Stéphane Poirier of Exo B2b Integrated Marketing in Montreal is a dear friend and I love this post of his on why more companies should outsource marketing, especially in light of the vastly changed and tumultuous world of B2B marketing today. Have you seen our new free “cheat sheet – 7 Keys to B2B Marketing Success ?
JUNTA 42 | THURSDAY, JANUARY 12, 2012
[B2B] 10 Content Marketing Books to Help Sell the C-Level
This incredible resource from Ardath Albee is one I recommend to marketers very focused on the B2B industry. Ardath details the complex sales cycle that most B2B marketing executives deal with and the important the role that content serves in each of those stages. The New Rules of Marketing & PR. Get Content Get Customers. Chapman.
DIGITAL BODY LANGUAGE | MONDAY, JANUARY 18, 2010
[B2B] Re# (ReHash) - Rehashing old great posts on Twitter
Many of the topics we wrestle with however, as B2B marketing professionals, are less transient than this. The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. Why am I writing this? What are your thoughts?
DIGITAL B2B MARKETING | TUESDAY, JULY 19, 2011
[B2B] When Did Automated Dialogue Trump Real Conversation?
am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. This sounds like a pitch for marketing automation. How to Enable Conversations.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[B2B] Inbound Marketing Leads Costs Less
At the recent SiriusDecisions B2B Marketing Summit , Jay Gaines (@ izjay ) announced that “inbound leads cost less and convert at significantly higher rates than outbound.” Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. And it is about earning a prospect’s business vs. buying it.
B2B MARKETING ONLINE | MONDAY, JANUARY 17, 2011
[B2B] Great questions - what's the answer, and why?
Well, I just took this B2B marketing survey and found this question, which made me stop. Social media is of little relevance to B2B organisations. Here it is (apologies for the layout): Would you generally agree or disagree with the following statements? Please select one answer for each statement. Disagree. Agree. don't know.
B2B MARKETING ONLINE | WEDNESDAY, AUGUST 4, 2010
[B2B] Give the Emperor some underwear Ed
It’s surrounded by hype but when we look closely it often has limited relevance in B2B. This bold position could explain why Ed was Happy Slapped to publicise last year’s B2B Marketing Awards. There’s no doubt that the latent power of social media in B2B is potentially huge. Impressive statistics.
MI6 MARKETING AGENCY | TUESDAY, JULY 20, 2010
[B2B] The Mi6 Tweekly: Week of July 12, 2010
Chart: 80% of B2B Marketers, in survey, are doing some form of leadgen measurement. Source: @eMarketer) #b2b #marketing. Good concise post on top 5 social media trends for #B2B marketers by @BrennerMichael. Chart: % of WW Businesses Getting Customers Through Social Networks Based on Size (Source: Regas via/@eMarketer) #b2b.
SALES INTELLIGENCE VIEW | SATURDAY, MARCH 24, 2012
[B2B] Microsoft Dynamics CRM and InsideView
Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Share. “.
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 23, 2013
[B2B] Should Your Inside Sales Reps Be More In Tune With Digital Media?
In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. 'Businesses consciously take great measures to create and sustain a positive online identity. How should inside sales people digitally enable themselves?
SAVVY B2B MARKETING | FRIDAY, MAY 13, 2011
[B2B] Savvy Week in Review - May 13
Time for B2B Marketing to Reorganise by @ bobapollo. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week. Maybe read these on your deck or favorite outdoor spot to get fresh air while being inspired!
SAVVY B2B MARKETING | THURSDAY, APRIL 14, 2011
[B2B] Savvy Speaks: Know Thy Customer
Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. In my very first post on Savvy B2B, I posed 20 questions you should ask about your readers, and that list is a great starting place. Heather. Stephanie. Michele. But Do You?
MARKETING INTERACTIONS | MONDAY, JUNE 22, 2009
[B2B] Tech Buyers Use Collateral for Purchase Decisions
The survey report, Eccolo Media 2008 B2B Technology Collateral Survey, definitely provides validation for their premise. The survey results will also be helpful to B2B marketers who're planning for nurturing content development. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions.
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[B2B] 27 More Remarkable SEO Guides, Tips and Tactics
Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Hummingbird’s Impact On B2B Sites by Search Engine Land. ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO?
INBLURBS | WEDNESDAY, DECEMBER 5, 2012
[B2B] On the web you are what you publish… What are you?
An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Content and social media have become successful ways to get attention from future buyers. … Exactly! This gains trust.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
[B2B] The Power of Return On Marketing Investment Calculations
May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Application: In-depth ROI calculation for both B2B and B2C. Again, not for B2B applications, but highlights the thought process of justifying any social media marketing investment. Why is this so?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[B2B] Why We Took the Shears to the Home Page of Find New Customers
That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. also invite you to check out our world-class blog, Fearless Competitor , as well as our weekly B2B marketing show, Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world.
MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010
[B2B] The Mi6 Tweekly: Week of July 5, 2010
Soft Launching B2B marketing services package via where I hang my hat: @mi6agency. 70% of Industrial Marketers expect to see sales increase in 2010 via (Source: @marketcharts) #b2b #marketing. Seven country comparison (Source:@eMarketer) #socialmedia #b2b. country comparison (Source: @eMarketer) #socialmedia #b2b #branding.
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[B2B] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 1, 2011
[B2B] Find New Customers: 6 Marketing Principles from Made to Stick
Look forward to hearing how you apply the framework to b2b. The #1 challenge in B2B marketing today is “Producing Engaging Content, so the lessons here are timely. Engaging content is, by nature, sticky ideas, so the concepts from this book apply to the B2B process of finding new customers. Chip ).
MEASURABLE MARKETING | THURSDAY, FEBRUARY 23, 2012
[B2B] Webinar Recap - Content Marketing for Lead Gen: How to Get Started
Here are some highlights from the webinar: Content marketing is anything but new, but in the last few years or so, the practice of content marketing has gained alot of momentum with B2B and B2C marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started".
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
[B2B] My List of Demand Generation Vendors, and Who They Sell To
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. B2b marketing automation) vendors, with links to my reviews where I've written one. also promised a blog post on the topic. Here it is.
FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
[B2B] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
B2B Demand Generation | Why it belongs in Marketing – Not Sales. David Green wrote an awesome post for the B2B Lead Generation Roundtable blog. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Want to truly understand the values of Find New Customers ? Great show! David.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 14, 2009
[B2B] Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile
Related Posts: Targeting Your B2B Lead Generation On building targeted lists for B2B Lead Generation Programs Lead generation to sphere of influence Reaching Decision Makers The Physics of Trigger Events for Lead Generation. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Now, for step three.
B2B LEAD GENERATION BLOG | FRIDAY, DECEMBER 2, 2011
[B2B] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show. Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Instead, Citrix decided to leverage their lists to attain new subscribers.
SMASHMOUTH MARKETING | TUESDAY, APRIL 6, 2010
[B2B] Appointment Setting Vendors Can Reduce Carbon Footprint
We're in the business of B2B appointment setting , and meetings can often mean travel -- travel impacts carbon footprint, be it by car or plane. Someone asked me recently where the Green in Green Leads came from? Last week's blog post sparked another discussion at a client meeting. tons CO2 Face to Face by Flight : 0.29
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 21, 2009
[B2B] MarketingProfs Digital Mixer: Top 20 Tweets #mpdm
DavidBThomas : B2B or B2C, the Bs are all people. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. the top of the page. Now what?
LEADER NETWORKS | THURSDAY, MARCH 18, 2010
[B2B] Designing Web-Based Communities for Professionals
Frequently, there are far too many bells and whistles - gratuitous features - built into the design of B2B communities that can get in the way of successful use of the community of practice. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
FEARLESS COMPETITOR | MONDAY, APRIL 15, 2013
[B2B] Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices
Why Sales Leaders Should Champion B2B Demand Generation. 'Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger. Brian is a terrific writer, but the way. and I highly recommend his books.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 22, 2011
[B2B] The Biggest Mistake Marketers Make
Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. Does your content languish on the shelves? Looking for a good example?
TRADESMEN INSIGHTS | TUESDAY, JULY 24, 2012
[B2B] Why Do B-to-B Companies Ignore Social Media Feedback?
recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback. Fifty one percent of B2B have no tracking compared to 22 percent of B2C companies surveyed. It still boggles my mind that companies who rush into social media ignore feedback once they do get it. Do you have a strategy in place?
DIANNA HUFF - B2B MARCOM | SATURDAY, JULY 17, 2010
[B2B] New Post for BlogNotions Marketers Blog
Yes, it’s applicable to B2B marketers. I watched the Old Spice campaign go viral and while my one Tweet sums up my initial response to it (“The Old Spice brand may now be ‘trendy’ due to social media + hottie Isaiah Mustafa, but it still smells icky to me ), technology writer Robert X. Enjoy
SAZBEAN | SUNDAY, OCTOBER 7, 2012
[B2B] Top Internet strategy, marketing and technology links for the week of October 7, 2012
Spin Sucks) Using Numbers on Numbers: Ad Optimization Meets Math (eConsultancy) Content Marketing Getting More Attention; B2B Sees Lead Gen Potential (Marketing Charts). News & Notes
INBOUND SALES NETWORK | TUESDAY, APRIL 24, 2012
[B2B] Warning: Do Not Start a Lead-Generation Campaign without a Universal Lead Definition
According to the Marketing Sherpa 2012 B2B Marketing Benchmark Report , 61% of B2B marketers admit to sending “leads” directly to Sales without qualification. Executing a lead-generation campaign without a universal lead definition wastes time, money and resources. But, don’t worry - you are not alone. Semantics.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 22, 2010
[B2B] Debate: Branding
In the wake of Gap ditching its new logo following consumer complaints, should B2B brands also bow to negative customer feedback on new marketing initiatives, or should they stick to their guns and wait for the fuss to die down?
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
[B2B] 5 Reasons to Include FAQs in Your Content Marketing Strategy
Related posts: How to Make Your B2B Website More Buyer-Centric. Read more Savvy B2B posts from Michele Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Who doesn't like that?
B2BBLOGGERS | SATURDAY, JUNE 12, 2010
[B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages?
B2B VOICES | FRIDAY, AUGUST 13, 2010
[B2B] Are your spokespeople social media trained?
is a post from: B2B Voices. As the use of social media by journalists and non-journalists has continued to grow we’ve been making the shift at the exchange to integrate the risks of social media with our spokespeople. Keep in mind that even in “customer only meetings that information could be sent out via Twitter. Allan.
THE FORWARD OBSERVER | MONDAY, AUGUST 13, 2012
[B2B] How to Grow Your Business with Inbound Marketing
Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing. The same applies to business-to-business sales.
B2B MARKETING INSIDER | TUESDAY, JANUARY 15, 2013
[B2B] Is Empathy The Secret Ingredient To A Social Business
The post Is Empathy The Secret Ingredient To A Social Business appeared first on B2B Marketing Insider. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough.
SAVVY B2B MARKETING | FRIDAY, MARCH 19, 2010
[B2B] Savvy Week in Review - March 19th
Social Media and Thought Leadership: The Virtuous Circle for B2B Marketing - by @robleavitt Rob points out that B2B marketers are taking a dangerously limited view of the intersection of thought leadership and social media. Tomorrow is the first day of spring, and - boy! are we ever ready. TGIF & enjoy the great reads. and parties.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[B2B] Growth Hackers And The Marketing Wake Up Call
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Growth Hackers And The Marketing Wake Up Call appeared first on B2B Marketing Insider. Nestled at number 22 was a presentation on “growth hacking.” . ” .
FEARLESS COMPETITOR | SATURDAY, MAY 25, 2013
[B2B] Highlights of this week’s best posts at the Fearless Competitor blog
10 Things Your CEO Needs to Know Now about B2B Demand Generation. Okay, you just paid a writer a boatload of money to write a white paper for you. ( Jeff Ogden of Find New Customers has penned four white papers in his career, including How to Find New Customers : the definitive guide to B2B demand generation.) That’s not true.
NUSPARK | FRIDAY, NOVEMBER 4, 2011
[B2B] Permission Marketing Drives White Paper Relevance
The above is an excerpt from “How B2B Companies Can Earn Trust and Establish Thought Leadership with White Papers: A White Paper on White Papers,” by Maureen Monfore, MM Copywriting. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before.
HINGE MARKETING | FRIDAY, MARCH 28, 2014
[B2B] Webinar Recap: How to Develop a Successful Content Marketing Program
'It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. The first thing to realize is that you’ll want to balance your B2B content marketing and traditional marketing strategies.
FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
[B2B] 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation
In the b2b world of long sales cycles involving multiple decision-makers and influencers, sales funnel leakage is one of the most challenging issues Sales and Marketing face. In the long b2b sales cycle, circumstances, such as budget, role or need, are constantly changing. Develop a lead nurturing process to engage decision-makers.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[B2B] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. Pinging is currently not allowed.
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[B2B] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. Sign of Economic Recovery, or Head Fake?
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, AUGUST 30, 2010
[B2B] Top Sales Resources: August 2010
101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company. Download 100 B2B Sales Interview Questions __. " She's absolutely right. ownload A-Game Selling __.
CONNECT THE DOCS | TUESDAY, JULY 6, 2010
[B2B] Social Media Goes Corporate
Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. What actions should marketers take in 2010?" Dave Fleet.
SAVVY B2B MARKETING | FRIDAY, MARCH 23, 2012
[B2B] Weekly Wrap-up: March 23rd
Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
SAVVY B2B MARKETING | FRIDAY, MAY 6, 2011
[B2B] Savvy Week in Review: May 6
How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. B2B Buyers Research Like Rabbits. This is a B2C case study, but its lessons apply to B2B, too. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here.
SMASHMOUTH MARKETING | MONDAY, MARCH 1, 2010
[B2B] Appointment Setting: Was I Duped?
Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 22, 2009
[B2B] Appointment Setting: Did I Succumb to a Scam?
Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
B2B VOICES | WEDNESDAY, AUGUST 3, 2011
[B2B] Quotes That Inspire Me and Why
Quotes That Inspire Me and Why is a post from: B2B Voices. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Inspiration can also come from reading, writing or simply going for an afternoon break to get your coffee. — Henry David Thoreau. Breathe deeply.
VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[B2B] 2014 Trends in Digital Marketing
And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. The same study by AdAge cited above even found that 73% of B2B marketers say content marketing will be part of their go-to-market strategy this year, and 75% plan to increase their content marketing budget in 2014.
B2B LEAD GENERATION BLOG | THURSDAY, FEBRUARY 10, 2011
[B2B] Yes, you’re in the right place
Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity. There’s a new name, too.
PR MEETS MARKETING | SUNDAY, MAY 3, 2009
[B2B] Blocking Your Twitter Followers
For B2B Businesses I think you have to strike a balance. During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. What is you goal? think it comes down to what your goal is.
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
[B2B] Friday E-book Download: Gear Up for Success from Tilton, et al
Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Tweet. Strategies include: 1. Identifying your ideal customer. Creating content that attracts, engages, and nurtures.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 25, 2011
[B2B] 3 Questions For When Mobile is the First Screen
Mobile Rants Research B2B marketing content Email Mark Schaefer michael brenner mobile Mobile MarketingMobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Discussions of mobile marketing [.].
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[B2B] Savvy Speaks: What Makes an Ideal Client?
Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. Next week, we'll offer up advice on how B2B marketers can choose the best consultant/freelancer to suit their needs. And we enjoy the exchange of insights, suggestions, and tips with these folks. am a relationship builder by nature.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 28, 2010
[B2B] 2011 Social Media Forecast: Digging deeper
Will this give B2B’s a new incentive to get serious about social? It’s traditional to make predictions for the upcoming year but I hate being traditional. Yet … it’s just too irresistible — so much happening! Most of the forecasts I’ve seen have missed some important ideas. But we already know that.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 29, 2011
[B2B] 2012 Revenue – Making It Happen vs. Hoping It Happens
B2B Lead Generation | Ensuring You Make Your Number in 2012. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. The folks from CSO Insights and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 6, 2010
[B2B] Advanced Lead Nurturing Tactics - Webinar
B2B companies with complex sales spend a lot of money to generate leads. Marketers are often challenged to grapple with the yin and yang of quantity vs. quality produced from their demand generation efforts. The problem is that it's hard to focus on both simultaneously. Let's be clear - opting in does not make for a qualified lead.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[B2B] Measuring the Value of Digital Marketing – #B2BChat
How do B2B marketers tackle the question of marketing campaign value ? And this is especially true for B2B with their typically complex, drawn out sales cycles. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
[B2B] Mobile Optimization: How To Optimize Your Website For Mobile.
Author: Shannon Suetos | Website | Twitter tagged in Mobile B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Two Way Conversation 5.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[B2B] 42 Tweetable Facts to Squash Marketing Fantasies
Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Some of them might surprise you.
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[B2B] Why Brands Need To Act Like Publishers
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Why Brands Need To Act Like Publishers appeared first on B2B Marketing Insider. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? Storytelling.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 13, 2012
[B2B] Big Data For Marketing: I Want My Real-Time Dashboard
The post Big Data For Marketing: I Want My Real-Time Dashboard appeared first on B2B Marketing Insider. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it. I’m not alone. Strategy
THE ROI GUY | TUESDAY, JANUARY 7, 2014
[B2B] Top 3: Key Research to Drive Your New Year Success
Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. New research from IDC indicates that the number of B2B decision makers involved in a typical purchase decision has risen by 43%. 'How well prepared are you to meet your 2014 sales and marketing goals? link].
HUBSPOT | THURSDAY, AUGUST 26, 2010
[B2B] Study: Social Media Affects SMB Purchasing Decisions
It turns out that this demographic of decision makers is online looking for information about products and services giving B2B tech marketers a compelling reason to pursue online word of mouth as a key component of their go to market strategy. Many people still think that the heaviest users of social media skew young. Connect with HubSpot