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  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [B2B] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Here’s a real live example of how I did just that with my colleague Joellyn Sargent’s recent post about social media and B2B Branding. know that I have a lot of B2B followers on Twitter because that’s who I’ve networked with, so I make sure this version of the update includes the B2B term to attract attention. Twitter Updates.
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [B2B] Studies prove Social Media Marketing lasts longer
    In this new world the customer B2C and B2B wins and the brands who care. Infographic: B2B Social Media Marketing. The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This means that a brand should carefully listen to its audience.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Each month we recognize a special fan of Find New Customers. This month our fan of the. He can be reached at agermain at gocsg.com.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [B2B] How to Nurture Contacts Beyond the Inbox
    With the average email open-rate standing at 20% on average in B2B, this results in more effective delivery of your nurture messaging, and known contacts moving more quickly through the sales process. “Always on” marketing is evolving from an interesting concept into a must-have strategy for B2B marketers. Lead Nurturing
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [B2B] Don’t be Anti-Social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [B2B] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 4, 2012
    [B2B] 3 Steps to Customer-Focused Innovation
    Cutting Edge B2B Marketing B2C Marketing Marketing InnovationAccording to some, the world is in a state of stagnation when it comes to innovation. Last year, in reaction to that, I asked if there weren’t still pieces of low-hanging fruit in management – are there things that innovation processes don’t consider?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 11, 2012
    [B2B] A Few Thoughts on the FDA’s New Social Guidance
    Cutting Edge B2B Marketing B2C Marketing Healthcare Marketing Marketing Communications Social Media MarketingIn December, a day came that pharma marketers have been waiting for for years – the FDA finally began to release guidance on how pharmaceutical brands can and cannot use social media to engage with patients. Sounds smart, right?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 23, 2011
    [B2B] 10 Agility-Building Steps for Turbulent Times
    Cornerstones B2B Marketing B2C Marketing Branding Economic Trends Marketing Planning Marketing StrategyDealing with the future is a difficult task by nature, but this year’s planning process is further complicated by the tremendously uncertain global economy. 
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 31, 2011
    [B2B] Fighting A Foul Reputation
    Cornerstones B2B Marketing B2C Marketing Branding Marketing Communications Marketing StrategyThe mortgage mess and resulting global financial crisis put big banks, insurance companies and finance organizations at the top of many Americans’ “Most Hated Companies” list – a position once reserved mainly for airlines and cable companies. 
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, SEPTEMBER 13, 2011
    [B2B] 3 People to Befriend Before Investing in Automation
    Cutting Edge B2B Marketing Marketing Automation Sales SupportTell us about your marketing automation experiences, challenges, and successes by taking our short survey.  As a “thank you,” we’ll send you an advance copy of the key findings. But, when it comes to making marketing automation a success, marketers can’t do it alone. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 18, 2013
    [B2B] Is Your Marketing Data Unreliable?
    Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. businesses more than $600 billion each year.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [B2B] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    The panelists agreed that brands need to be involved in social media, regardless of whether they sell to a mass audience or work in b2b marketing. “If you’re in the b2b space there might be only one person in the company who can buy…and they are on social media too,” Parkes said. by Jesse Noyes | Tweet this. Who knows? Facebook.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [B2B] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    B2B salespeople struggle mightily today. Conclusion: B2B sales is a lousy job today – at least in most companies. And it is why companies reach out to B2B demand generation experts like Find New Customers. The State of B2B Sales. Are we willing to help? agree with Jill 100%.). Vorsight and The Bridge Group Inc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [B2B] 4 Steps for Making Demand Generation More Social
    While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Step 1: Build Awareness. And you don’t need to be an HTML jockey.
  • TOM PISELLO  |  WEDNESDAY, SEPTEMBER 29, 2010
    [B2B] Tech Media Publishers looking more Like Interactive Marketing.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. and creating advertising networks.
  • INBLURBS  |  FRIDAY, JUNE 15, 2012
    [B2B] How to Track and Follow Up on Social Brand Mentions
    In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. The value o social media marketing has been discussed and questioned often in the past. Google Reader. Tweetdeck.
  • FUNNEL FOCUS  |  WEDNESDAY, MAY 19, 2010
    [B2B] Q&A: Making the Case for Taking the Plunge with Marketing Automation
    Tags: B2B Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation Marketing Automation Software Marketing Automation Solutions
  • NNC SERVICES  |  THURSDAY, MAY 2, 2013
    [B2B] Social Media In The Financial Industry
    B2B Marketing blog Marketing News Social media marketing banking Financial online marketing social media The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. This made the financial and banking sectors to be one of.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [B2B] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. Should we be blogging and tweeting?”
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Is Culture The Key To Success In The Future Of Marketing?
    have covered some of his team’s work before including the Content Marketing Checklist and their must-read  B2B Marketing Manifesto. gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). appeared first on B2B Marketing Insider.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 23, 2010
    [B2B] How to develop your own podcast channel in iTunes
    For instance, your podcasts can become great bait to attract potential new customers in B2B lead generation. Podcasts are a great way to demonstrate thought leadership for companies and individuals.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [B2B] 3 Steps to Using Data in an Imperfect Data World
    This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. 2. Glad you asked.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [B2B] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service ,  Lead Generation , and industry focus such as  B2B Sales , Small Business , Education , Construction , and Travel. B2B Response Databases: Which is Best? B2B Sales? Curation
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [B2B] Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
    Plus bonus content: Applying the " Moneyball " theory to B2B Marketing I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. Some key hightlights include: Learn how to increase visibility into Buyer 2.0.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 6, 2012
    [B2B] 10 Ways to Connect with Target Executives other than Email
    The bottom line is that B2B sellers have so many ways to connect today – that using only email is a loser strategy. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. Ten Ways to Connect with Target Executives – without using Email. Comment on a blog post.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Jeff Ogden, the Fearless Competitor.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 9, 2010
    [B2B] The Four Pillars of Trust Online
    And while this stat might not necessarily apply directly to B2B behavior, it shows the high volume of anxiety customers and prospects have when it comes to making a purchase. The Four Pillars of Trust Online was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It was entitled, The Four Pillars of Trust Online.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [B2B] Tax Time for the Marketing and Sales Professional
    Well, don’t feel too bad about it.  I’ve highlighted the items that should be top of mind for every B2B Sales and Marketing Professional. Tax Time for the Marketing and Sales Professional was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Related to Work: 1. Making Work Pay tax credit. Student loan interest.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [B2B] The Edelman Trust Barometer 2011
    B2B Lead Generation – Trust is the Critical Ingredient. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Every CEO needs to hear this! How can corporations build trust?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn  with Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [B2B] Do You Treat Your Sales Teams Like The Hunger Games?
    Sales Intelligence Social Media for Sales Social Selling B2B b2b sales customer 2.0 The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. Redux. Sales 2.0
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [B2B] Predictions 2012 Roundup
    We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? The fall of the mighty traditional white paper?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] February Fan of the Month – Christine “CK” Kerley
    The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [B2B] Analyzing the Competition Where It Counts
    This puts enormous pressure on B2B organizations in particular…to not only understand what buyers wish to buy but how they want to buy and why they buy.” About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [B2B] Graffiti Artist Banksy Proves That Context Is Everything
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Graffiti Artist Banksy Proves That Context Is Everything appeared first on B2B Marketing Insider. Banksy’s art often sells for tens of thousands of dollars. Strategy
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [B2B] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [B2B] Content Marketing Objectives And KPIs
    For B2B brands, the ultimate conversion is leads or even direct sales. Because of this, B2B brands should track all the way down the buyer journey from lighter conversions like subscriptions or click-throughs to deeper conversions like offer registrations. (I’ll cover how to drive conversions with content marketing soon.). Reach.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [B2B] How Big is Social Media Today?
    Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Let’s just say porn is now #2. That’s proof just how big social media has become today. What do you think?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [B2B] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [B2B] What to Consider Before Your Web Site Launch or Redesign
    David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. Can you share a few tips? A.
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs  . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS Names Jennifer L. Harmel EVP and Principal. ATLANTA — Feb. Follow Harmel on Twitter at @JenniferHarmel2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [B2B] Getting a customer is not the end goal it’s the middle
    B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Let me explain …. Are you over weight in Acquisition? One great spot to invest in is Social Support.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [B2B] Business Turn-Around Strategy – Why Marketing is the Imperative
    Our recommendation is this: Invest in B2B lead generation. How do you get started in B2B lead generation (also referred to as Demand Generation )? We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. What do you do?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [B2B] Marketing’s Broken Foundation: Measurement
    Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. For many B2B companies, marketing’s key contribution may be qualified leads. Data is the foundation for analytics. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] Engage MULTIPLE senses for best marketing results
    B2B demand generation | Engage more than one sense for best marketing results. Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Give it time to load… ). View This Poll.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [B2B] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [B2B] 7 Keys to Successful Lead Scoring
    Find New Customers to release the second in a series of great content regarding B2B lead generation. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Keys to Successful Lead Nurturing.
  • SCHEIER ASSOCIATES  |  TUESDAY, NOVEMBER 12, 2013
    [B2B] Eight Votes for Telling IT Prospects the Truth
    Content Marketing For IT Vendors IT Marketing B2B marketing I IT marketing product positioning Spiceworks A month or so ago I suggested a daring concept: The IT vendors tell prospects the truth about the shortcomings, as well as the strengths, of their offerings. But first they’ll tell other prospects how badly it all turned out.”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] What Is The Future Of Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. Sponsored stories.
  • LEAD VIEWS  |  FRIDAY, JUNE 10, 2011
    [B2B] Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
    Yes, one of your goals as a B2B marketer is to attract a prospect to your website where you can track his behaviour using a powerful marketing automation solution; but the best approach to do that is through a well thought of content strategy that also involves knowledge sharing , quality backlink building and social media tactics.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [B2B] 3 Questions For When Mobile is the First Screen
    Mobile Rants Research B2B marketing content Email Mark Schaefer michael brenner mobile Mobile MarketingMobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Discussions of mobile marketing [.].
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 20, 2011
    [B2B] The Aprimo Marketing Summit 2011 (via )
    The Aprimo Marketing Summit 2011, will be held February 27 to March 2 at Amelia Island, FL. I'm deeply honored to be your host for the B2B track at the event. And Join me at the Aprimo Marketing Summit! And if you … Continue reading → Demand Generation
  • B2B MARKETING BLOG  |  FRIDAY, JUNE 26, 2009
    [B2B] In marketing, it’s the meaning not the messaging
    Connecting to your key audiences – prospects, current customers, employees, industry peers – must reach an emotional level to have any true impact — even in an “unemotional&# B2B buying cycle. Tags: Marketing Public Relations B2B PR copywriting There’s a huge difference.
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 30, 2010
    [B2B] Staying Top of Mind is Not the Goal for Email Marketing
    When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. In a longer-term, B2B complex sales process, just knowing your company's name or recognizing your logo is not enough. Consider this from a personal perspective for a moment.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 31, 2010
    [B2B] Lessons from the CSO Insights 2010 Lead Generation Optimization Study
    Lessons from the CSO Insights 2010 Lead Generation Optimization Study was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Modern B2B Marketing lead generation Lead Scoring sales and marketing alignment Here are five of the key success factors they found. 1. Measure Campaign ROI. Sales and Marketing 2.0.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. So how much is spent on sales enablement?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [B2B] Could AT&T kill the iPhone Brand?
    Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Hear me out …. humm Will 2010 be the Android Christmas?). Tweet This!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Find New Customers at the Aprimo Marketing Summit
    Of course, my interest is in content for B2B sellers, … Continue reading → Business relationships Buyer Personas Demand Generation Find New Customers Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Personal growth Sales-Marketing AlignmentGreat stuff.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [B2B] ? 5 Tips for Marketing in a Highly Regulated Industry
    B2B Marketing compliance Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. For one thing, there are multiple layers or rules and regulations out there when it comes to marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [B2B] The Importance of Lead Nurturing (Radio Show)
    B2B Lead Generation | The Importance of Lead Nurturing. This radio interview I did back on B2B lead nurturing back on 9/ 17/2009 for SalesBuzz Radio is a classic. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. It was a very popular show. See CMO quote below.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [B2B] Lead nurturing via email series and content marketing
    In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Background on the campaign. How the campaign performed.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Have you considered Facebook as a channel for lead generation?  Understand EdgeRank.  Original content.  Social Media
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [B2B] How Converged Media is Changing Content Marketing
    B2B Buyers are Also Consumers. " What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. Hear How B2B Buyers Use Content and Social Forums. The world moves faster in general.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] Leaping from the Content Ocean with Doug Kessler – the Show and After-Party with @fearlesscomp
    Jeff Ogden, President of the B2B demand generation and global marketing company, Find New Customers , sat down with Doug Kessler of Velocity Partners for a rousing and fun After-Party Mad Marketing TV show – sponsored by Act-On Software. And if you missed the original show with Doug, it’s below too. Enjoy!
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [B2B] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. Online Video.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Lead Generation: Focus of B-to-B Online Marketers
    This is set to reach 12% by 2013 • Two thirds of B2B marketers believe that online must be complemented by traditional marketing activities • Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective What’s the focus of your online marketing program for 2010?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 21, 2010
    [B2B] Introduction to the Social Selling University
    Sales Intelligence Social Selling Tips and Tricks B2B b2b sales CRM crm 2.0 We’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. InsideView has been defining the use of social media for sales people for years and now we want to raise the bar.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [B2B] Text “WhoCares?” to 66863
    Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment. would, however, contend that the opposite may be true, and that text messaging may never become relevant in a B2B environment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [B2B] Do you need to be an Extrovert to be in Social Media Marketing?
    Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score.
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [B2B] Capturing the Voice of Your Customer for Business Video
    B2B Video Content Marketing Customers tell me things when I interview them that they’d never tell your salespeople. People People are much more open when they know they’re not being sold to. They feel comfortable in telling me what they really think because I’m a third party – not a company insider.
  • ACSELLERANT  |  MONDAY, MARCH 24, 2014
    [B2B] Attention is Your Most Precious Sales Asset
    Business Story Marketing Visual Storytelling b2b video content marketing Picture yourself in front of a prospect giving an initial sales presentation. As you begin, they’re focused on what you’re saying. The post Attention is Your Most Precious Sales Asset appeared first on acSellerant Visual Strategies.
  • MARKETING ACTION  |  MONDAY, AUGUST 11, 2014
    [B2B] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
    B2B Marketing Marketing Automation The Greater Philadelphia Chamber of Commerce (GPCC) is one of the largest chambers of commerce in the nation. Their goal is to attract, retain and grow jobs for the region, and to improve economic growth and prosperity for business owners as well as the citizens. New Visions in Chamber of Commerce Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] 5 Tips for Developing Strong Buyer Personas (via )
    B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Updated with recent news. Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Filed under: Demand Generation. Demand Generation
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [B2B] Sales Leadership, Marketing and Social Media
    If you are in selling in a  B2B business  then B2B Marketing zone is a great resource. have provided the links below… Have a great weekend… B2B Marketing Zone. community collecting and organizing the best information on the web about B2B Marketing. Welcome to Webbiquity, a b2b marketing and social media blog.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [B2B] 5 Mindset Shifts Marketing Leaders Must Make
    The B2B versus B2C dichotomy is becoming irrelevant. ” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. We all know that real change starts with a shift in thinking. Photo Source.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [B2B] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JULY 8, 2010
    [B2B] Help! I’m New To Marketing Automation – Where Do I Start?
    B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For more unmissable B2B marketing content, subscribe to the Modern B2B Marketing Blog or follow Marketo on Twitter. Where do you begin?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [B2B] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. We hope you enjoy it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] 10 Reasons NOT to Talk to Find New Customers
    The  B2B lead generation  consultancy,  Find New Customers  is not for everyone. Jeff Ogden is President of the  B2B lead generation  and global marketing consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!) Bush). 4.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Why hiring a search marketing firm is a waste of money
    Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did. publish my blog on B2B lead generation , Fearless Competitor at 11am and 2:30pm every weekday.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Identify Website Users: Capture More Sales Opportunities
    More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors Great stuff for the B2B marketer interested in generating new leads and targeting new prospects. Visitors B2B marketers need more. Now you can!  Who’s Looking at YOU?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] Savvy Week in Review - September 3
    Are B2B Marketers Missing the Point? by @ardath421 Wondering what to make of the latest MarketingSherpa chart highlighting the processes B2B marketers are using to manage prospects across their buying cycles? B2B Marketing Key 2 (of 6) – “Entertain&# by @customerthink B2B content does not need to (yawn) be boring.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2009
    [B2B] Another Sales and Marketing Gap: Marketing Automation vs CRM
    On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop. Throughout the presentations, one question kept cropping up: "How can B2B marketers reconcile the use of CRM to manage prospects at the account level with use of marketing automation systems that enable one-to-one dialogue?"
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [B2B] Four reasons to hate thought leadership
    Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I don’t know of another marketing term that gets so much hate mail. know because I have a column in my Twitter dashboard that searches the term.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • FUNNEL FOCUS  |  MONDAY, APRIL 26, 2010
    [B2B] Marketing Automation Enables Tuning to Shorten Sales Cycles
    Tags: B2B Marketing Email Marketing Lead Management Lead Nurturing Lead Scoring Marketing Automation Software Marketing Performance Lead Preferenes List Management Marketing Funnel
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [B2B] Is There a Best Time To Recycle Your Leads?
    B2B Marketing Automation/Email Marketing customer journey lead recycling lifecycle marketing note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business."
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 21, 2007
    [B2B] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. James is also the founding editor of B2B Buzz – A Community of B2B Experts.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. 
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 8, 2010
    [B2B] Interview with an iPhone/iPad developer
    We close out the interview with a discussion about an iPhone/iPad app Tony developed (with is free by the way) for the musicians called Innerview and where there are opportunities for apps in the area of B2B sales and marketing. Author: Chris Herbert. Tony Wallace is the founder of Heuristic Media.
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] 9 attributes of the best thought leadership content
    Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderHere’s what I have so far. Visionary.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] Content Marketing Trends and Predictions for 2010
    To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. Share this on del.icio.us. Digg this!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [B2B] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC.
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