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  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 19, 2010
    [B2B] Software Consultancy: Why MA Is Hot
    It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. All of which begs the question: Which of these specific hurdles is most critical, and where do B2B vendors need help getting the benefits of MA software?
  • OVERGROUND  |  SUNDAY, MARCH 13, 2016
    [B2B] How To Kick-Start Your B2B Content Marketing Strategy
    The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 18, 2015
    [B2B] What makes a good marketing leader?
    The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 25, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 17 – “It’s only coconuts!”
    Jeff Ogden is the President of the B2B lead generation company Find New Customers. You can download the free white paper on B2B lead generation white. Do Salespeople want more (and better) leads? Yes, indeed! Thank you, Dr. Seuss! ). It’s another fun Friday at Find New Customers. It’s Only Coconuts! Laugh and Learn
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [B2B] Why B2B Blogs Aren’t Achieving SEO Success
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In some cases, this may be okay, but in most cases not. b2bmarketin
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [B2B] What Christmas Taught Me About Content Marketing
    Content Marketing Manufacturing b2b content marketing content content marketing strategy By now, you’re probably sick of the holiday season. But, I have to bring it up one more time because this Christmas I learned some truly valuable content marketing  lessons from a holiday movie you’ve probably seen— Miracle on 34 th Street.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2011
    [B2B] Adventures In A/B Testing: Balluff Explores Its Funny Side
    Marketing Measurement A/B testing animation b2b marketing Balluff email Email Marketing lead management marketing automation Paulina Johnsonby Jesse Noyes | Tweet this. Sometimes a pet project can transform your marketing campaigns. Case in point: Balluff. German brand with a U.S. headquarters, told me recently. Paulina said. Share email.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [B2B] Unclutter Your B2B Social Media Sources
    Managing a social media presence for a B2B company or client takes time, and one of the things that should always be in the back of your mind is how to make it more efficient. Related posts: Updated: B2B Marketing Twitter Lists to Follow Back in November when Twitter Lists were released, we published. RSS Reader. Twitter. LinkedIn.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 2, 2011
    [B2B] B2B Marketing Events Around The World - Dec 2011
    Download advanced content from our B2B Marketing Idea Series The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for December. Click this event's title above to know more.
  • B2B MARKETING ONLINE  |  TUESDAY, MARCH 30, 2010
    [B2B] Iconic advertising: A successful formula for international B2B creative?
    In a recent survey by B2B Marketing Magazine over 1 in 4 respondents claimed that developing creative that can work internationally is the most significant marketing challenge facing their organisation. The third challenge, particularly so for B2B brands, is the variation in the relative development of the brand across its markets.
  • B2B IDEAS @ WORK  |  THURSDAY, FEBRUARY 2, 2012
    [B2B] B2B Marketing Lessons From Broadway Joe: Can't Wait to Win
    Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.”
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing Events Around The World - November 2011
    She will give candid advice at the about setting the right expectations for launching B2B marketing automation initiatives. November 9, B2B Marketing Conference 2011. Download advanced content from our B2B Marketing Idea Series The changing nature of our industry propels us to stay on top of the latest trends. Washington, D.C.:
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 29, 2011
    [B2B] Jeffrey Hayzlett at the Aprimo Marketing Summit
    B2B Lead Generation | Jeffrey Hayzlett – Laugh and Learn part 2. You can follow Jeffrey on twitter here. (I hosted the B2B track there!) Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Jeffrey Hayzlett. Need a good laugh this Friday? He was terrific! Thank you, Aprimo.
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Is the Aprimo Acquisition a Good Thing for B2B?
    So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata…  This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.].
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Is the Aprimo Acquisition a Good Thing for B2B?
    So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata…  This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.].
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [B2B] 12 Reasons Why Bill C-28 is Good News
    How to be The Sally Field of B2B Email. Direct Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing direct marketing Elizabeth Williams email marketing Hand-Wringers linkedin social media Also known as Canada’s Anti-Spam Legislation or CASL, this bundle of joy comes into effect on July 1st.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 21, 2011
    [B2B] BMA Atl Recap: Google Wows B2B Marketers with "Zero Moment of Truth"
    The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. But B2B buyers are different; they don’t walk in the wind turbine store to compare solutions off the shelf. can be critical variables influencing decisions.
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [B2B] Three Reasons Content Curation is Overrated
    B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Prospects want to know what you think In enterprise B2B sales and marketing, prospects want to understand how you view their marketplace, challenges and opportunities. In Summary Is curation valuable?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [B2B] The Unlikely Pair of B2B and Facebook with Chats
    In a previous post, we discussed the advantages and dynamics of Twitter Chats for B2B companies. Facebook chats present a largely under-utilized tool in the B2B space. At the very least, why not have a chat about Facebook chat next time you’re discussing how to propel your B2B strategy forwards? Do you require an expert?
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [B2B] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation individualization Marketing Automation Software Marketing Personalization marketing segmentation Personalized Content predictive personalization
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoAfter all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Those are your donkeys.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 10, 2011
    [B2B] Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data
    In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why. If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit. But whatever you do, you must resist. Did you find this valuable?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 5, 2016
    [B2B] Content Marketing for Manufacturers: What’s real and what’s hype?
    That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype? If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. This is only a content summary.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. 
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. The setting is freshly released research from Hybris looking in to online buyer behavior and the current state of online retail in B2B. But how frightened should B2B suppliers really be? What does this mean?
  • HG DATA  |  WEDNESDAY, OCTOBER 5, 2016
    [B2B] 6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round
    Business Intelligence Tech Startup Uncategorized B2B CFO HG Data Hiring HR Human Resources series b funding Startup technologyBecause forewarned is forearmed. If you’re closing on a Series B round of funding, you are about to enter into one of the hardest phases in growing your business. Yes, you’ll have the money to buy what you need.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 18, 2016
    [B2B] 5 B2B Content Strategies that Make the Customer the Star of the Story
    But many companies in the B2B space simply want to help other businesses succeed. When it comes to B2B content strategies, this can be a simple and highly effective selling point. When it comes to building B2B content strategies, there are many ways to accomplish this. In other words, they want to hear past success stories.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [B2B] [Chart] Would Rebecca Black Make A Good Marketer?
    Email marketing b2b marketing email email delivery Email Marketing Friday marketing Rebecca Black viral video Youtubeby Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [B2B] Does Your Organization Need A Chief Content Officer? [Video]
    Traditional forms of B2B Marketing are no longer enough in today’s digital world. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.
  • AMPLIFINITY  |  WEDNESDAY, SEPTEMBER 9, 2015
    [B2B] Top 5 must-dos for a successful referral program
    Referral Marketing b2b Insights brand advocacy platform CAN SPAM FTC referral marketing referral program referral programsOrganizations looking to develop a referral program  have a lot to consider.  This is a mistake. potential customer came in with an existing referral program that needed improving.  The result? That’s it. Questions?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] How to Get Lead Scoring Right the First Time
    Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. The post How to Get Lead Scoring Right the First Time appeared first on Marketing Insider Group.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [B2B] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Revenue Performance b2b marketing marketing and sales alignment markting automation revenue performance revenue performance management Social MediaLet’s hear about it!
  • INTEGRATED B2B  |  THURSDAY, AUGUST 30, 2012
    [B2B] Is branding an artifact of the past?
    I recently read an article titled “Why Branding is an Artifact of the Past”  which I think touches on a point that should be carefully considered by any B2B marketing professional – Is branding really all that important for your business? The act of branding today, in the world of B2B, is the conscious effort [.]
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 8, 2011
    [B2B] The Best There Is in B2B Marketing. No Brag, Just Fact.
    For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. and I'm faster than both of them.
  • LEANDATA  |  MONDAY, NOVEMBER 3, 2014
    [B2B] LeanData Announces Suite for B2B Target Account Selling
    DemandGen Report: LeanData, Inc., a provider of lead management software, unveiled its Account Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account based marketing and target account selling initiatives.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 12, 2011
    [B2B] The whys and hows of using online video in business
    B2B Web Strategy Engaging VisitorsWe’ve discussed the video topic before, most recently in this post.  We keep coming back to it, because it’s still the best tool you’re probably not using …and there’s just no good reason for it to stay that way.
  • AKOONU  |  FRIDAY, NOVEMBER 4, 2016
    [B2B] Tips for Buyer-Centric Sales Training
    Six ways to put the buyer first in sales training: B2B SalesMost sales trainings are all about product. Sales training sets the tone for culture within any organization, yet it’s an often overlooked area for creating a buyer-centric experience.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [B2B] Make the Short List by Connecting with Content
    For the latest research on content marketing, I encourage you to download the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute (CMI) and MarketingProfs (full disclosure: I helped author the report). Of the B2B marketers surveyed, 88% segment their audience. Challenges.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 30, 2011
    [B2B] B2B Marketing Events Around The World - Oct 2011
    October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. Download advanced content from our B2B Marketing Idea Series Meeting and learning from other professionals helps us do our jobs better.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 30, 2011
    [B2B] B2B Marketing Events Around The World - October 2011
    October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. Download advanced content from our B2B Marketing Idea Series Meeting and learning from other professionals helps us do our jobs better.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 4 Ways the New Apple iPhone Can Benefit B2B Marketers
    Even though many B2B companies, especially corporate and enterprise level companies, prefer Blackberries as their smart phone of choice, if you are in the social media space, a new iPhone is still news and you wonder if this is the time to make the switch. B2B Apps for the iPhone Yesterday we joked that there is not an iphone app.
  • WEBMARKETCENTRAL  |  THURSDAY, JULY 24, 2008
    [B2B] Using Google Knol as a B2B Marketing Tool
    So, why is this exciting for B2B marketers? Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. There is also potential SEO value, though details remain to be determined.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 20, 2010
    [B2B] Lessons in Sales – The Social Network
    Social CRM salesview facebook social media B2B sales productivity b2b sales Enterprise 2.0
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [B2B] How to set up a Successful Ad Campaign on LinkedIn
    Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.].
  • VIEWPOINT  |  THURSDAY, DECEMBER 10, 2009
    [B2B] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2010
    [B2B] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide—Last Chance
  • VIEWPOINT  |  TUESDAY, MARCH 2, 2010
    [B2B] 42 B2B lead generaton touches on one contact… What… are you Crazy?
  • VIEWPOINT  |  TUESDAY, MARCH 2, 2010
    [B2B] 42 B2B lead generation touches on one contact… What… are you Crazy?
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [B2B] 90% of B2C Brand Conversations Happen Offline. True for B2B, Too?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 28, 2010
    [B2B] B2B Marketing: Do you know how much your CEO really invests in demand generation?
    If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn't, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. But what about sales prospecting?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JANUARY 28, 2010
    [B2B] Target Your B2B Lead Generation Efforts by Vertical and Job Title
    I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. know this is a basic idea and many of you do this this already but knowing something and actually doing it are two different things. Hopefully, it will prompt you too.
  • VIDYARD  |  TUESDAY, SEPTEMBER 13, 2016
    [B2B] Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
    Turn B2B Marketing into a Customer-Obsessed Organization. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. Is your marketing truly helping customers and prospects, or simply yelling about features?
  • WEBBIQUITY  |  MONDAY, JULY 29, 2013
    [B2B] How to Measure Content Marketing Success
    v39% of all customers come from search. • 77% of b2c companies have acquired a customer through Facebook (not surprising) as have 41% of all b2b companies (very surprising). With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 10, 2015
    [B2B] Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?
    For B2B marketers, qualified leads look like the panacea for every corporate campaign. The question is, have B2B content marketers paused to wonder if they’re aiming for the right goal? Corporate Executive Board says 90 percent of B2B marketers are linking the two together. That’s a sobering realization.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [B2B] Why marketers must become the new publishers
    By improve I mostly mean that we need to make the content more and more relevant to target buyers. I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. We accomplish this feat through content. Improvement through relevance. Audit content.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] The crisis of message credibility and impact on brands
    Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Words do matter.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [B2B] Social Media Agency Simply Zesty Creates Content in Balance
    Agencies are often in their own category from a social media perspective, but since their customers are other businesses, they can be thought of as B2B companies. And the lessons Lauren shared with me below can apply to any B2B company. Examples Interviews agency B2B Social Media Content Marketing Simply ZestyBut this was wrong.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2012
    [B2B] What Galileo Can Teach Marketers About Lead Generation
    Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. 1. For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. B2B MarketingPay Per Click Advertising (PPC).
  • I-SCOOP  |  SUNDAY, FEBRUARY 24, 2013
    [B2B] How many content sources does your buyer consult?
    B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group People proactively look for information themselves. Depending on the sources, it seems that […].
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [B2B] 52 MarTech and Marketing Ops Champions You Need to Follow
    Brand Integration | Demand Generation | Marketing Ops | Critical components for sustainable pipeline progress in B2B. Chief Disruption Officer | #startups | #prodmgmt | #growthhacking | #devops | #martech | #adtech | #contentmarketing | #analytics | #b2b | #marketing | #sales | #vc | #leadership. CMO of @SDL | 20yr B2B Marketer.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [B2B] Is The Corporate Website Dead?
    60-70% of B2B marketing content goes unused. ~  Sirius Decision. Coke is not a B2B Marketer. But I believe the evidence they pointed to, the cultural shift they implemented and the approach they took to make co ntent their main product are all just as relevant to B2B marketing professionals. This is not just headline bait.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 17, 2011
    [B2B] Savvy Week in Review - June 17
    School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 11, 2010
    [B2B] Marketing to key accounts: It's all about the relationships
    As with many B2B firms, a relatively small number of key accounts generate a big percentage of revenue for this company, not to mention critical market insight, references, and the impetus for product and solution innovation. The Sales people tend to be extremely protective of their accounts. The marketing folks certainly understand this.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2009
    [B2B] MarketingSherpa Marketing Summit, Top 20 Posts from Day 1
    Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    That''s why we really appreciated it when we saw that our CRM provider, Salesforce, posted about how B2B marketers can help sales understand customer intent. B2B companies, this does apply to you, as Facebook can be a great source for lead generation. Happy Valentine''s Day, Sales Prospecting Perspectives readers! The Bridge Group Inc.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    B2B marketers often struggle with connecting to clients and prospects on social media. Allen Narcisse offers 3 key angles to approach your B2B social media strategy, including building brand awareness, showcasing your expertise, and making content for sales. Good afternoon, Sales Prospecting Perspectives readers. How was your week?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, APRIL 15, 2011
    [B2B] Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads
    B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Sales Strategies 3D Parts Catalog CAD Industrial Marketing Manufacturing marketing PARTsolutions ThomasNetFor a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Quite a mouthful! Tsubaki.
  • INTEGRATED B2B  |  SATURDAY, JANUARY 16, 2016
    [B2B] Four Ways SMS and Marketing Automation Nurtures and Qualifies B2B Leads
    It’s smart for B2B decision makers to employ email marketing into these campaigns, but that isn’t enough to really get the most out of your efforts. A key to successfully nurturing and qualifying leads is text messaging. Consumers, whether B2B or B2C, like doing business with people they know and trust.
  • B2B IDEAS @ WORK  |  MONDAY, JANUARY 30, 2012
    [B2B] Are you part of the QR code craze in B2B marketing?
    QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 9, 2011
    [B2B] Work on your B2B marketing ideas if you want them to work for you
    I am one of three partners at the B2B marketing agency, MLT Creative. We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. I’m interested to hear about it.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 16, 2010
    [B2B] If You're In B2B Marketing, Get Your Head Around Social Media ROI
    If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 16, 2010
    [B2B] The LinkedIn Company Profile: Is your B2B in the top 1%?
    And even if they do, their Company is not being found by their B2B clients. But they can be a powerful channel for B2B inbound marketing and client engagement. So make sure your company is correctly titled, optimized, and reflective of your B2B brand! GUEST POST by Viveka von Rosen, LinkedIn Expert. But what about your company
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [B2B] 17 Stats You Should Know About Visual Content Marketing in 2015
    Source ). 4) In 2014, 39% of B2B buyers identified that they share infographics on social media frequently. Source ). 7) Visual content is a key component in each of the top 5 most effective B2B marketing tactics. 11) 95% of B2B buyers agreed that they preferred shorter content formats. year-over-year. Tweet this stat! Source ).
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [B2B] Weekly Wrap Up - March 25
    B2B bloggers are people too, and sometimes we hit the wall. Find out how to uncover keywords and develop content for different folks on the B2B buying committee. B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? B2B Marketing: Calls-to-action and the business buying cycle by @MarketingSherpa.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [B2B] Content Quantity Versus Quality
    Content Marketing Marketing Strategy b2b marketing content marketing content strategy hobbitHow much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. The tower of Hobbit books. Keeping Your Content Fresh. Is more content the same as good content?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    Every company, whether you are B2B or B2C, has endless amount of things to blog about.  If getting found on the Internet is part of a social media strategy, which it probably is, why don’t more companies blog? According to Hubspot,  72% of businesses have a social media strateg y. Really? Nothing. Please. 3) What are You Going to Tweet?
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] #SmarketingWeekly 20: Top Stories for B2B Sales/Marketing
    Opentopic blog >> opentopic.com Hello! Welcome back to #SmarketingWeekly, the once-per-week TechnologyAdvice roundup of the best sales and marketing content you may have missed. Each week, we assemble news, opinions, and research from all over the web. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> business2community.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> opentopic.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] A Brief History Of B2C & B2B Content Marketing
    Opentopic blog >> lighthouseinsights.in From creating content for search engines today we are in the age of original content in all forms across platforms and screens This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [B2B] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Opentopic blog >> marketinginsidergroup.com Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” Insert stock photo of a businessman jumping in the air there.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [B2B] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    Opentopic blog >> blog.hubspot.com You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. Marketing ROI Cmo marketing roi undefined
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Week in Review: February 17
    Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. Lead Scoring: How B2B Search Marketers Can Lead the Process by @ DerekEdmond via @ sewatch. You may be surprised at the results of this test.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Balancing Inbound Marketing and Outbound Marketing
    Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Your Turn Do you want to respond to one of the statements from the chat?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 26, 2013
    [B2B] A/B Testing Fundamentals
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a.
  • AMPLIFINITY  |  FRIDAY, JANUARY 22, 2016
    [B2B] Small & medium Telecom businesses become tele-competitive with referrals
    Demand Generation b2b Insights B2B Referral Marketing customer success demand generation Referral automation software referral tracking RingCentral SaaS SalesCustomer relationship revolution capitalized on with referral programs. revolution is taking place. One that might have very similar roots as the all-so-famous Revolutionary War.
  • AMPLIFINITY  |  MONDAY, NOVEMBER 30, 2015
    [B2B] Prompt your prospects’ referral passion: Part 2
    Referral Marketing b2b Insights B2B Referral Marketing CX demand generation Referral automation software rewards program SaaSDeliver referral features that inspire them to want you. Lately, you’ve been singing the same old marketing song. Specifically: I want you to want me. But I have to say, it’s starting to sound a little desperate.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [B2B] Account Based Marketing to Create Enterprise Sales Success
    Account Based Marketing to Create Enterprise Sales Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Sales Marketing Alignment content marketing deliverability Marketing Automation Modern B2B Marketing sales and marketing alignmentall clearly support the account based sales model.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2012
    [B2B] 4 Signs You Should Call Your Marketing Automation Partner
    Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignmentby Peter Armaly | Tweet this Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? What to do? What to do?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [B2B] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. What Marketing Content Works Best for B2B eNewletters? Ways to Get Better Results from Your B2B eNewsletter. Here’s one critical thing you need to do to make sure they read it!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 15, 2012
    [B2B] #Knowledge is Power: 5 Reasons You Have to Know More to Grow More
    The reasons for knowing customers well in a B2B sales sense should be self-explanatory, but sometimes these reasons become lost among numerous other sales concerns. However, neglecting efforts to get to know customers better can hamper all other marketing strategies. This results in continued sales. If it isn’t measured, it didn’t happen.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • THE POINT  |  MONDAY, SEPTEMBER 28, 2009
    [B2B] 6 Easy Steps to Increase Leads from Your Corporate Blog
    Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 23 Account-Based Marketing Leaders to Follow on Twitter
    B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. New Study Shows What Influences B2B Tech Purchase Decisions | Business Wire [link] — Adrienne Weissman (@G2Adrienne).
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    B2B B2C Case Stories Case Story shutterstock videoA Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” We’ve done Oscars content.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JUNE 1, 2016
    [B2B] Account-Based Marketing and Direct Mail
    It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] 5 Ways to Make A Killer First Impression On Social Media
    In the world of B2B marketing, is our tryst with our target audience becoming somewhat like the life of Charlie Brown? Social Media B2B marketers b2b marketing digital marketing home sales process social image social impression social media channels social media policies social platforms Charles M. always enjoyed Charlie Brown.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [B2B] How to Reveal Social Selling Engagement in Your Social CRM
    Here are some of the new dashboards available to sales managers that want to measure the activity of their B2B sales teams leveraging sales intelligence for social selling. This is the same for Social CRM initiatives that leverage B2B sales intelligence to make your sales people more productive.
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