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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [B2B] Future of Marketing Automation: Grow or Die
    But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. Today’s B2B marketing automation systems are used primarily for lead nurturing. ‘Tis the season for industry predictions.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [B2B] 87 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [B2B] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). Leverage social media, beat your B2B’s competition  (eMagine). 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy  (Search Engine Watch). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [B2B] 3 Strategic Content Measures Every Marketer Should Take
    Marketing organizations have made leaps and bounds toward becoming more regimented about content marketing initiatives , as 66% of B2B marketer respondents are documenting their strategies, according to the CMI and MarketingProfs B2B Content Marketing 2014 Benchmark Study. Go for the latter! Become sourced as ‘news you can use’.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [B2B] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    recently read two articles about the BANT acronym, Why BANT is Bunk for Today’s B2B Buyer by Ardath Albee and How to Tackle the Most Common B2B Objections by Ginny Soskey. By clinging to BANT for qualifying leads, B2B businesses are decreasing productivity and in fact misaligning sales and marketing. How well? Budget. Authority.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [B2B] The Definitive Guide to Marketing Metrics by Marketo
    B2B Demand Generation | Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. This superb white paper covers every aspect of B2B metrics in a clear and easy to understand manner. We congratulate him.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
    Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs. By same token, B2B lead generation is one hairy beast – best left to the professionals. We also invite you to visit our blog on B2B sales too, the B2B Sales Lounge. Certainly, marketing automation software helps and plays a key role.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [B2B] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. 'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Share your thoughts below!
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [B2B] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Many B2B companies have long sales cycles that don’t conform to calendars. Metrics
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [B2B] You Can Grow Your Business with Social Media. Learn How Here.
    BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. B2B SMS Agenda: 9:00 am to 9:30 am. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. B2B Demand Generation Expert. You have a Facebook page. LinkedIn.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Five Lessons From the Web 2.0 Summit
    This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [B2B] Digital Marketing: 4 steps to success
    The first post described how B2B marketers can set up digital signals to help them monitor marketing performance against their business goals.  In it, I will tie together all three posts, and return to the questions I raised on behalf of B2B marketers at small companies at the beginning of the first post. Segmentation. Integration.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [B2B] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [B2B] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    I’m also a big believer in the power of story-telling in B2B demand generation. And if B2B companies need help acquiring new customers, please talk to Find New Customers. Mashable did a great post on how Ford is using social media. I’m a big fan of Scott Monty and he’s featured in this video. Amen, Scott.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register
    About the Speaker: Jeff Ogden is the President and Founder of the B2B demand generation and global marketing company  Find New Customers “Demand Generation Made Simple.” B2B Marketing expert known as the Fearless Competitor. Overview. As a result, this noise means it’s harder than ever to get your message heard. What do you think?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [B2B] Week in Review - Feb 10th
    While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Predictive Buyer Modeling Is Changing the Future of B2B by @TonyZambito. Next week is Valentine's Day.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] 5 Tips for Killer Presentations
    B2B Demand Generation | 5 Tips for Killer Presentations. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Sorry, dear readers, but I’m on a bit of a rant.  . If I see one more boring PowerPoint presentation , I’m going to vomit! Let’s keep this really simple.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend
    And as always, Jeff Ogden of the B2B lead generation company Find New Customers shares the key marketing take-away of the week. Jeff Ogden ( @fearlesscomp ) is a popular speaker and presenter who is the President of the B2B lead generation consultancy, Find New Customers. This show runs every Friday at 11am ET. Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 25, 2011
    [B2B] Gunman updates Facebook status During Standoff
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This will be our regular Saturday feature. Good looking out.”.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [B2B] Weekly Wrap Up - April 22
    Step-by-Step Templates for Mapping your B2B Content by @barbragago. Understanding B2B Social Media Through Infographics by @leeodden. Lee Odden of TopRank has rounded up five fantastic visuals that help tell the tale of social media and B2B marketing working together Enjoy! Proving You Can Measure Social Media - @Soulati.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [B2B] 3 Enterprise Takeaways from SiriusDecisions Summit
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Think globally, act locally.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [B2B] Lead Optimization: 10 audience questions answered
    Learn more about the importance of data: “ B2B Marketing: Building a quality list.” Find out more about the critical importance of ULDs and how to build one: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.” What does it mean to “enrich data” and “merge/de-dupe”?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [B2B] Content Quality vs. Content Quantity – The Great Content Debate
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Quality vs. Content Quantity – The Great Content Debate appeared first on B2B Marketing Insider. 'Content quality vs. content quantity. How How much content is enough?
  • SMASHMOUTH MARKETING  |  TUESDAY, MARCH 2, 2010
    [B2B] Demand Gen Experts Should Ask "How's Your Steak?""
    Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Do you ask for feedback in a timely manner?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [B2B] Why Do B-to-B Companies Ignore Social Media Feedback?
    recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback. Fifty one percent of B2B have no tracking compared to 22 percent of B2C companies surveyed. It still boggles my mind that companies who rush into social media ignore feedback once they do get it. Do you have a strategy in place?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 14, 2010
    [B2B] I Know You Hear Me but are You HEARING ME? – 3 Steps to Fixing Your Tone
    am certain I am not alone in this and in B2B writing your headspace is very important. As Literary Terms & Poetry Glossary mentions the adjective is often the key to tone and adjectives are tricky little buggers in B2B content. Her penchant for collaboration is what drew her to the Savvy B2B team. Something was off.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [B2B] Marketers Are Dramatically Underreporting Results from Twitter
    'B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Although t.co
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 20, 2012
    [B2B] Convince Execs to Convert to Content Marketing
    The way marketing has always been done will not produce the results B2B marketers need to grow their businesses today. Kelly OCG is spending 60% of it's B2B marketing budget on content marketing. Many B2B companies are still buying lists. You know it, you've heard it — haven't we all? Use that as your proof case.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [B2B] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. BtoB’s study was based on an online poll conducted in January and February of 432 b2b marketers. ” Read the original post at Social Media Marketing Reaches Maturity. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [B2B] Worry Less about being Heard
    Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. How to help your buyers engage and self-educate? Tom Scearce. Focus.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [B2B] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think How should sales people digitally enable themselves?
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [B2B] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [B2B] Where’s your marketing plan? The most important marketing tool.
    '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. One of those books is B2B AtoZ by Bill Blaney, which I am currently reading. Many B2B products are technically complex. In this book, he writes on page 76. Income level and profession.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [B2B] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Thanks also to Buyerzone for the great recognition of this blog as the Top B2B Blog for 2012. '“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. Doesn’t every company need a leader to focus on finding Mr. Right? What do you think?
  • DIGITAL VOICES  |  FRIDAY, JULY 12, 2013
    [B2B] This Week in Digital Strategy [Infographics] 7.12.13
    This is a great infographic showing how each social media platform is different for generating leads for both B2C and B2B companies. Key Stat: 77% of B2B marketers say they have acquired a customer through LinkedIn. 'Happy Friday, everyone! Get the full scoop in our TGIF round-up below. Key Stat: 25% of brands have a mobile strategy.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [B2B] Marketing Automation Trends for 2010
    Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009. predictions.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 2, 2011
    [B2B] Fearless Competitor crosses the 40,000 reader mark
    Sally Field, 1985 Oscar win Today, the B2B lead generation blog known as Fearless Competitor and created by Jeff Ogden, the Fearless Competitor and President of Find New Customers passed a major milestone: … Continue reading → Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [B2B] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [B2B] CMOs: Shedding light on marketing performance
    Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [B2B] Email Marketing: How to maintain low opt-out rates
    Below are a handful of articles from the B2B Lead Roundtable blog to help you generate these kinds of conversations with your customers. My answer, in a word, was relevance. Watch the video below to find out more. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [B2B] 10 Trends Every Sales Exec Must Know For 2014
    Our data on general customer loyalty tells us very clearly that in B2B sales (and we strongly believe beyond the purchase experience) that ease of doing business is a critical differentiator. Trend #3: Discussing “Personal” and “Emotional” Value Drivers Becomes Encouraged in B2B. 'We hope you’ll read and share this.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [B2B] BANT is Bunk, BS and Irrelevant - per Ardath Albee
    'I really liked Ardath Albee’s blog on July 9, 2013— Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. The blog is painfully honest, insightful and substantiated by facts. Here is a quick recap if you don’t have time to read the whole article: Salespeople need to think differently. BANT hasn’t. ".SOME
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [B2B] 6 Ways To Maximize Your Webinars With Automation Technology
    majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 31, 2012
    [B2B] 3 Places You Must Have Online Ads (a review)
    Many B2B companies are adding a third weapon to that arsenal – online advertising. In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Facebook LinkedIn PPC
  • INBOUND MARKETING AUTOMATION BLOG  |  WEDNESDAY, FEBRUARY 22, 2012
    [B2B] Inbound Marketing Automation is The Prizewinner
    Its inspirational, and it has me wondering how to use a competition within the B2B space to enlist the help of our prospects in promoting our solution. It makes perfect sense: who understands a prospect's needs better than another prospect? Who would know better how to express the benefits of the product or service?
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [B2B] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. But based on these findings, B2B marketers can apply several white paper principles that can produce a greater impact with 'short attention span' readers. Nielsen's conclusion: People prefer to read short articles; they mainly want to skim highlights.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [B2B] Three Tips to Engage the 'Short Attention' White Paper Reader
    Social Media has been heralded as the great new frontier in B2B marketing. But based on these findings, B2B marketers can apply several white paper principles that can produce a greater impact with 'short attention span' readers. Nielsen's conclusion: People prefer to read short articles; they mainly want to skim highlights.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [B2B] Sharing is how you build a Brand
    Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Tweet This!
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] SocialMediaB2B.com Included in Updated Blog Infographic
    And there is a list of some of the blogs included that are more relevant to B2B companies. Are there other B2B blogs that offer great insights and value as you manage your social media programs? Social Media B2B. B2B Bloggers. Savvy B2B Marketing. B2B Marketing Insider. Chris Koch’s B2B Marketing Blog.
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 8, 2012
    [B2B] Special Sunday Post – What is consciousness? Great TED video with Neuroscientist Antonio Damasio
    Monday to Friday, Jeff Ogden is President of the B2B demand generation company Find New Customers. Sundays are for learning here. Every Sunday, we curl up with the New York Times (in print – the only day we get a paper) with a cup of coffee and my wife and kids. How can we learn more? And these TED videos fit the bill perfectly.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [B2B] We Made the Top 50!
    This list features some of the top B2B marketing experts out there. Results of the top 50 in Sales Lead Management were announced yesterday. While it would have been nice to finish in the top 10, we are honored that Jeff Ogden, President of Find New Customers finished in the top 40 of the top 50. See the whole list of winners here.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 18, 2011
    [B2B] Special Sunday Post: Chip Conley: Measuring what makes life worthwhile
    Jeff Ogden is President of the B2B demand generation company, Find New Customers. On Sundays, our goal is to expand your mind and share something that makes you say “WOW! never thought of that.&#. One of the best things to share are the wonderful speakers from the truly awesome TED conference. I think they succeed.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [B2B] Where Leads Come From – Current vs. Best Practices
    B2B Lead Generation | Where Leads Come From. Note that companies who invest in B2B demand generation look like this. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 27, 2011
    [B2B] How to create one kick-ass lead generation program in just 5 steps
    B2B Lead Generation | How to generate leads. They rejected me, (the President of the B2B lead generation consultancy, Find New Customers ) saying “ the team did not think you are the one to create our lead generation campaigns.&#. How to create one kick-ass lead generation campaign (from scratch). Let’s get started.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [B2B] Great webinar today on Video content marketing
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. A Practical Approach to Creating Video Content. By our friends at the content marketing company Avitage. I’ve seen it personally – they shared it with me. It is outstanding! Click either link to sign up.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 5, 2011
    [B2B] Wish I Attended!
    This is a conference dedicated to sharing with channel partners best practices, ideas, thought leadership and emerging trends in B2B marketing. We’d love to have been at Cisco’s recent Velocity Partner Conference in Barcelo, Spain. You can read Cisco’s wrap up of the event here. Tweet.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [B2B] Big announcement this Thursday
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Stay tuned to Find New Customers for a big services announcement this week. It’s an exciting new service from Find New Customers. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • FIFTH GEAR ANALYTICS  |  MONDAY, FEBRUARY 20, 2012
    [B2B] The Business of Being Social: 34 Years in Review and Looking Ahead.
    In social media marketing, there is something for everyone, whether B2B or B2C. Not sure where to start? Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. There is so much social data out there, and as my friend Barb likes to say.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [B2B] 10 Social Media Promises: Can Your Company Keep Them?
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Listen up! 2) I promise to respect and value the information shared online by customers and clients. will not break their trust in me or my company by exploiting or abusing their information.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! It’s free.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [B2B] Eqentia content curation gives control to information consumer.
    Leave a Reply Cancel reply Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution.  No trackbacks yet. Theme: INove by NeoEase
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JANUARY 14, 2011
    [B2B] Sorting through content curation options
    Further, you have the expertise to provide valuable commentary on changes occurring in that area.  But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world.  So you are thinking about curating third-party content to  combine with your own pieces. 
  • INBLURBS  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] 7 Easy Steps on How to use Twitter to Reach Your Revenue Goals
    Humanize B2B companies. New reports show that Twitter beats Facebook in US Mobile Ad Revenues This Year. This is a clear sign that Twitter users could be more engaged that Facebook users. New numbers also show that Photo- and Video-Sharing Popular on Twitter. Twitter users share 1.5 on average. Establish as thought leader.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [B2B] 9 Content Marketing Articles You Shouldn’t Miss
    B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. It used to be so easy. Content Marketing Terms Defined.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [B2B] Your Guide to Creating a World Class Program | How to Find New Customers
    Jeff Ogden is President of the B2B demand generation company, Find New Customers. This white paper can be obtained for free at our newly simplified home page at Find New Customers. For all the hype and talk surrounding the demand generation movement, there still hasn’t been that one piece that puts everything together for marketers.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [B2B] Buyer Personas are the Foundation upon which Demand Generation is Built
    Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [B2B] 20 Expert LinkedIn Guides
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 5, 2010
    [B2B] Social Media is Not a Replacement
    I've heard from several potential B2B clients in the last week that they're being told by consultants to dump email marketing and embrace Twitter. What I do believe is that B2B marketers need to expand their content vision and strategic planning. Yes, I'm talking about social media. don't believe that one either.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] My 4-Step Process to Marketing Research for Content Creation
    If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better. Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right. Claim Your Business. Add Foursquare Tips. Lighten Up.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [B2B] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment  [More from the blogs]. 'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Be honest.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [B2B] Lead Nurturing: You can’t automate trust
    Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified [MarketingSherpa how-to]. As you might guess, we both experienced lead nurturing follow-up after those visits. It was fast. How could they help me right now?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 6, 2014
    [B2B] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
    'The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Can they succeed where Genius and LoopFuse did not?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [B2B] Marketing Strategy: 3 steps to help optimize website user experience
    would wager there are many B2B marketers reading this who receive similar kinds of feedback from prospects a lot more often than they would like to. 'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals. Step #2. Step #3. You may also like.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [B2B] Return on Optimism: Business as an act of positive thinking
    Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Self-driving cars.
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 28, 2011
    [B2B] What It Means To Be An Online Community Builder
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. For the past 15 years, cocktail parties were tough. am happy to report that my social life is getting better these days, as online communities are all the rage. CMGR Online community builder
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 21, 2012
    [B2B] Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
    Nor is it surprising that acquisitions have been consumer marketing systems rather than B2B marketing automation: there’s ultimately more money in consumer marketing and the vicious dogfight in B2B marketing automation in the past few years has made profitability almost impossible for anyone.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. How Do You Get Started in Content Marketing?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [B2B] How to Find New Customers – our popular white paper
    How to Find New Custpapers on B2B demand generation ever. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. And it is front and center on the incredibly simple home page at Find New Customers. Clientes.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
    “We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [B2B] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Click to start video at this point —In a recent blog post on Biznology, Ruth wrote, “The most reliable and scalable approach for reaching new B2B customers is outbound communications.” 'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [B2B] 8 Tips for Marketing SaaS and Software in the Cloud
    Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] There’s a Growing Backlash Against Social Sales
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Adjectives like … buzzword, overused, cliché, and broken promises. Author information. Craig Jamieson. Jamieson.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 24, 2011
    [B2B] Lead nurturing: How to “C” success right out of the gate.
    The past 2 quarters, SIGMA has had the privilege of working closely with a B2B client to lay the foundation for a solid lead-nurturing program. It is challenging to create a relevant stream of communications with your target audience that evolves over time.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [B2B] Best of ClickDocuments "Connect the Docs" Blog in 2010
    To answer these pressing questions, we had dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail marketers and social media gurus, and asked them one straightforward question, “ What are key marketing trends and predictions for 2010? ” Does viral really work for B2B marketing?
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 30, 2012
    [B2B] Exclusive 25 Minute Content Marketing Webinar
    2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today. Follow @nathanofsm.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [B2B] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
  • THE ROI GUY  |  WEDNESDAY, MAY 16, 2012
    [B2B] Value-Focused Content Marketing a Requirement
    Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences. Source: DemandGen Report - B2B Content Preferences SurveyMay 2012. Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 28, 2010
    [B2B] Did J.K. Rowling Ask Her Readers What She Should Write About?
    Author: Chris Herbert, B2B Specialist & Founder of Mi6. What does this have to do with writing blog posts for B2B companies? Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Attribution: Sjhill. or funny? Maybe both!
  • MI6 MARKETING AGENCY  |  THURSDAY, OCTOBER 21, 2010
    [B2B] Win a ticket to see some of the greatest minds in management
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Mi6 is teaming up with the team from the Art of Productions to promote their upcoming event: The Art of Management being held on November 15th, in Toronto, Canada. The Lineup.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [B2B] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
    In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What we did with this campaign is what good B2B marketers know they should be doing. What lessons can you share with other B2B marketers? " Q. What was the response?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 11, 2013
    [B2B] Spy on Your Competitors to Create a Social Media Strategy
    Spying is very easy on social media because pretty much everything that happens is public (unless your competitors have their own closed social network, which does happen, especially in business-to-business — b2b). You need to know what your competitors are doing so that you can counter it or take advantage of it. News & Notes
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [B2B] The Decks Are Cleared and the Rocket is Ready to Launch
    B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. want to know what you think.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Interesting tidbit. Nothing.
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [B2B] Inbound Marketing, the science of showing respect to get more revenue in exchange
    When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. You can set alerts with Google Alerts and stay informed as soon your search terms are mentioned anywhere on the web.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [B2B] Create Content that Gets Results!
    B2B marketers often build content with the sale in mind, and yet they discuss all [.]. It’s no surprise when we say that content is king on the Internet. And, everyone knows that optimizing your site, and your content will bring you more traffic to your pages. But how effective is your content to illicit results?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] Marketo introduces Sales Insights – guest post by Ardath Albee
    Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
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