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  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 5 Ways to Deal with Change for Successful Marketing
    The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Tweet As marketers, we deal with a lot of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even Even our customer buying process has changed.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [B2B] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  There are a ton of fresh B2B marketing ideas out there.  We are active in creative video and visual communications.  Always loved that. 
  • ANNUITAS  |  TUESDAY, JUNE 10, 2014
    [B2B] Why You Need a Content Marketing Strategy
    According to the 2014 B2B Content Marketing Benchmark Study by Content Marketing Institute and MarketingProfs, only 44% of B2B marketers have a document content marketing strategy.  In addition, only 73% have someone who oversees content marketing strategy. Content marketing is at the heart of what we do as marketers these days. 
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [B2B] LinkedIn Adds Display Network and Lead Gen Suite
    LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. This also signifies a major emphasis on attracting the B2B crowd, and it is likely there is much more on the horizon.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [B2B] The Four-Letter Words Of Business Storytelling
    The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [B2B] The Trouble with Klout
    In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [B2B] CPA Content Marketing: Four Examples of Superb Content by Accountants
    B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. As more purchasing decisions are made online and more firms embrace content marketing, only accounting firms with extraordinary content will stand out in the new B2B marketplace.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [B2B] How to Attract Prospective Buyers
    B2B Lead Generation | How to Attract Prospective Buyers. Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ”  Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. What do you think? sales funnel sales leadershi
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [B2B] Social Selling Tips: Share With Your Network in Mind
    That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 16, 2012
    [B2B] Are LinkedIn Endorsements Too Easy?
    To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [B2B] Why I unsubscribed to Hubspot
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much.
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [B2B] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    Related Stories Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts℠ Paul Dunay [Video] Top 5 Marketing Tools Visible Experts℠ Use to Grow Their Reputation Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs. Are speaking engagements worthwhile? On Google+ or LinkedIn?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [B2B] Social Media Secrets To Build Your Personal Brand
    The post Social Media Secrets To Build Your Personal Brand appeared first on B2B Marketing Insider. Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [B2B] Why Every Marketing Strategy Needs To Include Attribution
    But there are a number of b2b marketing strategies that put marketers in a position to win when it matters most, such as a focus on precision and accuracy in data analytics. Precision In Your B2B Marketing Strategy and Execution. Build Your B2B Marketing Strategy With The Future In Mind. Like football, you can plan all you want.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [B2B] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    To me, this campaign is a good example of what NOT to do in marketing, whether it’s B2C or B2B. A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [B2B] How To Get A Positive Return On Your Marketing Investment
    The best marketing automation software for B2B companies is usually built around the lead generation process, designed to help you run programs across multiple channels, create custom rules and triggers, and ship more qualified leads to sales. Calculating return on a marketing investment (ROMI) is something of an art form. Use A/B Testing.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [B2B] The Critical Importance of Quiet Time for Executives
    The warm flow of water, the hum of the fan and no interruptions means a fountain of fresh ideas for my B2B demand generation and global marketing company, Find New Customers. I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. Quiet reflection time – makings of a great day? What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 26, 2011
    [B2B] The book, Pitch Anything, by Oren Klaff | The Power of Frames
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames&# concept with a video clip.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 2, 2011
    [B2B] Buyer Beware: Things are not what they appear to be
    B2B Lead Generation depends on trust. Honesty is in danger. Liars are everywhere. Carr Business Systems, a division of Xerox, gets busted for forging purchase orders. But that’s not the only example. Got an invite from a “Sammy Nichole&# from OutBound Excellence on Linkedin. Very attractive blonde lady. Who is she? No thank you!
  • SALES ENGINE  |  THURSDAY, JANUARY 7, 2016
    [B2B] Features, Functions, and Benefits Are for Closers
    The culture has shifted to where people just don’t want to talk to a sales person until they’re sure they have a problem you can solve (which is an issue for many B2B companies offering complex solutions while their prospects might not even know that they have a problem yet). But features, functions, and benefits are only for closers.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [B2B] Does brand marketing still matter in the digital age?
    In the old days, B2B companies had no marketing more elaborate than, “What should we put in this year’s brochure to bring to the trade show?” Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. What do you stand for?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [B2B] Social Data, Structured Data & No Data: SMX East 2013
    Interested in understanding how “not provided” effects B2B marketers? Give Derek’s recent post, “ The Big List of (Not Provided) Search Recommendations for B2B Marketers ” a read. As B2B marketers, it’s our responsibility to understand what all this data means and how we can use it to improve campaigns and drive more leads and sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [B2B] Is Empathy The Secret Ingredient To A Social Business
    The post Is Empathy The Secret Ingredient To A Social Business appeared first on B2B Marketing Insider. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] 6 Things Your Website Must Have To Get Found Online
    This article originally appeared on The Artillery B2B Marketing Blog  (photo credit: heipei via photopin cc ). The post 6 Things Your Website Must Have To Get Found Online appeared first on B2B Marketing Insider. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? First, some background.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [B2B] The Video Marketing Manual [Infographic]
    Cool Infographics in B2B Marketing/Prestige Marketing ). Text from infographic: On the internet today, video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. By 2016, online video will be the largest single generator of consumer internet traffic worldwide. 83% of U.S. billion.
  • HUBSPOT  |  FRIDAY, JULY 12, 2013
    [B2B] 10 Brands That Jumped on Instagram Video (And Rocked It)
    Instead of suffering from analysis paralysis, some companies -- even "unsexy" B2B brands -- are making a splash with videos on Instagram right from the get-go. Our first "unsexy" B2B brand who knocks it out of the park with an Instagram video. When new social media features are released, every news outlet and blog jumps on the story.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [B2B] Savvy Week in Review: April 20
    LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. 75 Top Marketing Blogs to Make Your RSS Reader Fat!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 2, 2012
    [B2B] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
    My thought was that by demonstrating deep expertise in B2B marketing, a VP of Marketing or Chief Marketing Officer would be forthcoming. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). We officially drove a stake into job search. It’s dead. No thank you.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 6, 2011
    [B2B] These Days in Privacy – How new developments in privacy may affect online marketing
    These Days in Privacy – How new developments in privacy may affect online marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Product and Industry do not track FTC Microsoft online marketing Privacyby Josh Aberant These are exciting times in privacy.  Buckle Up!
  • WEBBIQUITY  |  THURSDAY, DECEMBER 12, 2013
    [B2B] 7 Helpful Copywriting Guides and Tips For Content Marketers
    ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [B2B] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 27, 2012
    [B2B] Lead Generation Marketing Budgets
    B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. B2B Social Media: Video of Jay Baer destroying social media myths. B2B Email Marketing: How reputation, content and brand management affect deliverability. Lead Generation Budget Trends. PPC Ads: What is search engine marketing best used for?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [B2B] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [B2B] Needs-Based Marketing for Executive Buyers Today
    Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Mobile Optimization: How To Optimize Your Website For Mobile.
    Author: Shannon Suetos | Website | Twitter tagged in Mobile B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Or Does It? 5.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 8, 2013
    [B2B] Direct Marketing: 6 steps to drive more through sales pipeline
    Pikulik pointed to three recent campaigns with multiple B2B corporate clients. “We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] 3 Tips for Nurturing Prospects in Inside Sales
    In a recent study, Marketing Sherpa found that “73% of all B2B leads are not sales-ready… not receiving the experience they desire.” Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. What do you picture when you hear the word "nurture?". Tell, Don’t Sell.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Personas Are Great (Except When They Suck)
    The post Personas Are Great (Except When They Suck) appeared first on B2B Marketing Insider. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. Except when they suck! .
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [B2B] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    All b2b sellers rely on email. Please note: We added a link for the terrific white paper on B2B demand generation, How to Find New Customers at top right. “Email is the backbone of business today. It’s cheap and effective.” ”  Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out!
  • ONPATH  |  FRIDAY, OCTOBER 26, 2012
    [B2B] Leverage StandardSetController in Apex and Visualforce
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Every year #Dreamforce gets bigger and better. This year there was 90,000+ registered attendees, it was the biggest yet. There were also 230 developer sessions and 60 unconference sessions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [B2B] The 4 Cs of Social Media
    Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [B2B] 29 Ways to Use Your Personas
    In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. For Sales Enablement.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [B2B] Making a Marketing Reality Check
    Marketing, especially B2B lead generation , is our specialty at the sales lead generation company Find New Customers.) As a top sales expert and business executive, Michael is well-equipped to advise companies on marketing strategies for sales lead generation. His key point is that marketing is not best left to amateurs. What do you think?
  • MARKETRI  |  WEDNESDAY, OCTOBER 3, 2012
    [B2B] Marketri LLC Launches Online Professional Development Seminar Series
    DOYLESTOWN, Pennsylvania (October 4, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has developed a series of online training sessions (“webinars”) to present to its professional services clients.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 7, 2014
    [B2B] 3 Factors that Connect Value Prop to Prospects
    In this B2B Lead Roundtable Blog post, we’ll look at three factors you should consider when crafting value propositions that you can use to aid your lead generation efforts. In other words, what’s the elevator pitch for what you offer in the marketplace? Take a moment to write it down. Now, let’s be honest as we’re among friends here.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [B2B] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
    Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. suspect that part of the ROI problem may be due to improper prioritization.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [B2B] Accolades for How to Find New Customers
    B2B Lead Generation | How to Find New Customers. We wanted to write a white paper on B2B lead generation , aka demand generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Looking for leads. Want to understand what Find New Customers is all about? But who would fund it?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [B2B] Do We Need Generally Accepted Marketing Principles? – by Steve Gershick
    B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We’re honored to bring you insights from him.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [B2B] Hey Marketing: An Inquiry Is Not A Lead
    The post Hey Marketing: An Inquiry Is Not A Lead appeared first on B2B Marketing Insider. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [B2B] Stay The Course With Demand Generation  
    The post Stay The Course With Demand Generation   appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Bertram Lance).
  • THE MARKETING OPTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] Five Ways To Get More Value From Your Social Media Activities
    If you’re like most B2B technology marketers, you’re probably already using social media as an integrated part of your marketing strategy. But with so many platforms and so many different ways you can use them, it can be hard to decide where to focus your budget and resources. As part of our series of bite-size
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [B2B] 22 Noteworthy Content Marketing Guides and Tips
    After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Image credit: Intergage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [B2B] Big data for marketing? You ain’t seen nothing yet.
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. Some of this new data may be terrifying.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [B2B] Digital Marketing’s Massive Measurement Lies
    But since most B2B marketers measure view-through results in an ad management platform using cookies that cannot be read by the rest of marketing technology stack, the same activity can be independently attributed to two or three different marketing activities. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. Yikes!
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [B2B] 3 Reasons You Should Outsource Lead Nurturing and Scoring
      B2B Demand Generation | Lead Nurturing and Scoring. One of the top experts in B2B demand generation, Brian Carroll, once said to me “ If you look at a company’s website and you are unable to find good buyer-focused lead nurturing content, they are not doing lead nurturing. The quality of the work directly affects success.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [B2B] TV Really Is Easier to Measure than Social Media
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Follow @jaybaer @jaybaer Jay Baer. disagree. link].
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [B2B] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    NuSpark Marketing and Marseli form alliance to help b2b firms manage lead funnel, demand generation, and sales pipeline process. Best-in-class B2B companies have aligned their sales and marketing teams which in turn has proven to drive increase revenue and ROI.  Why the alignment?  From there, the Marseli services take over. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [B2B] Using Customer Data to Inform Your Personalization Strategy
    Most B2B marketers are very familiar with audience segmentation and personalization as it relates to marketing automation and email nurturing, but the reality is, very little is being done in early stages of the buyer’s journey to create relevant content experiences, especially as it relates to the experience on the website.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [B2B] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Eric asked me to comment, so here is my verbatim reply… I think this is the one of the toughest issues in B2B Digital marketing. And please  Subscribe to the B2B Marketing Insider Blog to receive future posts via email. There has been plenty of debate about the ROI of social media. And In the post “ What’s Your ROI?
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] Why You Need to Create Buyer Personas (and How to Do It)
    For B2B marketers — especially at the enterprise level — sales is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell  proves it’s more than worth your while. Articulate the value of personas to all team members.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Seven Expert Google Analytics Guides
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [B2B] How to Launch a Better Research Report in 5 Steps
    For example, when I worked on the B2B content marketing research last year, I planned follow up posts that addressed challenges identified in the research. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Start with the end in mind.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [B2B] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    Top 8 Challenges for B2B Marketers and Salespeople. The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. PROMO: Want to see more B2B marketing and sales charts and infographics? Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be! It’s clearly off target.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 22, 2015
    [B2B] How To Create Content People Love
    The biggest mistake people make in marketing (especially B2B) is forgetting that business decision makers are PEOPLE. This article originally appeared on LizBedor.com , The post How To Create Content People Love appeared first on B2B Marketing Insider. Every single day: 4.5 billion pieces of content are shared every day. Puppies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B] Convert Prospects to Customers with the Right Content at the Right Time
    According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. The problem is that many of them are just not doing it right. This is the point.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, MARCH 3, 2012
    [B2B] Industrial Blogs and Their Benefits-Challenge Duality
    General B2B marketers are struggling too. Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. This chart published by MeraketingSherpa illustrates my point.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] Mad Marketing TV – Actionable Marketing for a Mad World
    The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. Mad Marketing TV is an online TV show about B2B marketing and sales that airs twice a week — on YouTube at [link] as well as via a blog at madmarketing.tv. Jeff Ogden. What is Mad Marketing TV?
  • STORIES THAT SELL  |  WEDNESDAY, SEPTEMBER 9, 2015
    [B2B] The Small, Big-Impact Piece Missing from Case Studies
    In a recent case study I wrote for a large B2B company, I included numerous details about the featured customer, a sports stadium: How many people packed the stadium for its biggest-ever event. At age 16, I walked into my small town's local newspaper and asked if I could write for them. Daily writing is only part of improving as a writer.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] The A to Z of Inside Sales Training [Infographic]
    Please feel free to share this infographic with other B2B sales professionals who would like to improve their training processes. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. And the people who can help the most with that task may be closer than you think.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Rather than classifying marketing as B2B or B2C, Brooks encouraged marketers to rethink their strategy as B2ME , to center communications on the audience. by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined.
  • SALES ENGINE  |  TUESDAY, NOVEMBER 24, 2015
    [B2B] 7 Elements every Content Marketing Strategy Must Have
    You have to know whether your content is going to create awareness, move people into a shopping cart, or generate leads for B2B sales reps. In fact, the Content Marketing Institute found that 86% of B2B companies with a "content marketing owner" were the most effective in their execution of a content strategy. It starts with the goal.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [B2B] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    LinkedIn is, in all senses of the phrase,  “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey. by Amanda Batista | Tweet this The verdict on social selling is in: It works. They know it’s effective. SocialDG.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [B2B] How Content Marketing Works on Pinterest
    However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [B2B] Marketing’s Leadership Role in Driving Revenue
    B2B companies have long sales cycles, somewhere in the range of six months to two years. It’s too much for B2B. The post Marketing’s Leadership Role in Driving Revenue appeared first on B2B Marketing Insider. What does it take to make it all happen? But here goes…. Looking in the rearview mirror adds context. That’s ridiculous.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 4, 2011
    [B2B] Is Your Marketing Plan SMART?
    Here are my descriptions for SMART B2B marketing plans: Specific. B2B marketers need to ask if it is possible to attain results from their marketing. Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Without the What?, Sales?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] New research puts Fortune 500 social media usage on display
    Share and Enjoy: Tags: B2B and social media blogging research twitter The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Highlights: One hundred-eight (22%) of the Fortune 500 companies have a public-facing blog with a post in the past 12 months.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [B2B] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
    Tags: Modern B2B Marketing Modern B2B Sales Sales Marketing Alignment lead management predictable revenue revenue engine revenue machine sales leads
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 9, 2013
    [B2B] Why You Need to Take Control of Your Destiny – Learn from Jeff Ogden
    Even a shelf filled with B2B marketing awards makes no difference to them. I’m told I possess some of the most impressive marketing skills around sales lead generation and digital marketing , “You would make an ideal Chief Marketing Officer” is what one recruiter told me. Maybe you can do what I’m doing.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [B2B] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Doug Kessler is co-founder and creative director of Velocity, the B2B content marketing agency. He’s written a lot about content marketing, including the Content Marketing Strategy Checklist and the B2B Marketing Manifesto If you didn't see the slideshow, take a quick look. The Content Marketing Deluge. from Velocity Partners. Great.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [B2B] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    In fact, MarketingProfs’ “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America” survey indicates, on average, B2B content marketers are spending 33 percent of their marketing budgets on content marketing, up from 26 percent last year. Everyone always says pets are smarter than people. Don’t they? later.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] 20 SEO Terms Every Good Inbound Marketer Should Know
    Sales Intelligence SEO Inbound Marketing search engine optimization b2b sales 301 Redirect – A redirect is a technique for forwarding one URL to another URL.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 8, 2012
    [B2B] MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
    Click here to view the full list of winners, which includes my #Nifty50 partner in crime Tom Pick, (@TomPick)who won for “Best B2B Marketing Blog.”. Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. We are extremely grateful to all of you who got out and voted.
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    [B2B] Insights Into The Social Mind
    Social Mind findings will enable B2B, B2P, B2C or cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [B2B] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Prospective buyers are unable to spot meaningful differences.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 5, 2011
    [B2B] Sunday Post: Lunch with Vincente
    Monday through Saturday, we share insights on B2B lead generation and marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Sundays are reserved for other thoughts about life, love and career. Bottom line: You meet very interesting people – if you are a good listener.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [B2B] 25 Ways To Promote Brand Awareness For Your Small Business
    Shanna Mallon is a writer for Straight North, a company specializing in Chicago search engine optimization for B2B clients. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Attend Community Events.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    B2B Lead Generation | The Power of Great Story-telling. Great B2B Marketing lessons can come from anywhere – including a remarkable TV series. consider it an Owners Manual for B2B marketing today. believe the B2B Marketer can learn lots from a series like this that they can use in B2B lead generation.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 12, 2012
    [B2B] Stop Bullying. Support Diversity. #ItGetsBetter [Video]
    So instead of talking about B2B Marketing (the topic seems so meaningless in this context), I am sharing with you a video , made by my colleague, Moya Watson (@ MoyaLynne ) with many others from SAP that supports the # ItGetsBetter campaign to stop bullying, support diversity and to stem pointless suicides of those who have lost hope.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [B2B] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. For more details, please visit the workshop page on our website. Who Should Attend? Tom N.,
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register
    About the Speaker: Jeff Ogden is the President and Founder of the B2B demand generation and global marketing company  Find New Customers “Demand Generation Made Simple.” He also is the Host of Mad Marketing TV – a weekly marketing show sponsored by Act-On Software. B2B Marketing expert known as the Fearless Competitor. Overview.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 17, 2011
    [B2B] The Power of Article Marketing
    B2B Demand Generation | The Power of Article Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. How did we do it so quickly?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [B2B] Get your free sample of Personal Branding Magazine!
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. His brand, Fearless Competitor, is well-known in the B2B marketing world. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. Paid subscription URL:  [link].
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [B2B] 4 Ideas to Generate Blog Topics
    study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 8, 2013
    [B2B] Highlights from this week’s best posts
    And don’t forget to grab the free white paper on B2B demand generation at top right. Here are highlights of this week’s posts at Fearless Competitor, the award-winning blog of the sales lead generation company Find New Customers. We offer this as a service to those who missed some. good personal brand is career insurance.
  • GREAT B2B MARKETING  |  MONDAY, MARCH 11, 2013
    [B2B] When It Comes to Marketing, You are Not Your Prospect
    One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. One last point about the personal preference challenge: It is not only your boss or client that can be an impediment to B2B marketing success. In other words, results are way more important than personal preferences.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [B2B] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [B2B] How To Generate ROI (Return On Interesting) With Content Marketing
    And  Subscribe  to the  B2B Marketing Insider  Blog for future posts and updates. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point. The Basic Argument. With targets or topics?
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions
    Risks :  let’s face it – changing products or services in a B2B market can turn into an agonizing experience for buyers.  Experiential Buying Behavior Takes B2B Center Stage (buyerpersonainsights.com). Image by Will Lion via Flickr.   It is proving to be a tricky formula.    Follow @TonyZambito.
  • B2B MEMES  |  TUESDAY, NOVEMBER 29, 2011
    [B2B] “Content Is Power”: Q & A with Mark W. Schaefer
    couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Mark W. Schaefer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 9, 2010
    [B2B] The New Secret Sauce to Demand Generation
    appealed, somewhat humbly, to my readers of the Modern B2B Blog  to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes. The New Secret Sauce to Demand Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
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