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  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [B2B] Introducing Seed Nurturing
    One of the biggest obstacles in the B2B purchasing process is the feeling of risk that overcomes B2B buyers, causing them to behave irrationally during the decision-making process. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them. Seed nurturing best practices. Conclusion.
  • THE CONTENT FACTOR  |  MONDAY, MAY 3, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 4, the Invested Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Is Advertising in New Media Doomed?
    For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But in the healthy sort of relationship between publisher, advertiser, and reader/visitor that you traditionally find in the B2B world, it’s not just a good thing, but a necessary thing. The answer, unfortunately, is not yet clear.
  • THE CRAP REPORT  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Thoughts on the Death of Cold Calling
    Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead?  Not For B2B Appointment Setting.  Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting cold calling Telemarketing teleprospecting What do you think?  .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [B2B] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    Now is an incredible moment for B2B marketing. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. B2B MarketingWe are trending in San Francisco. Awesome.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 28, 2016
    [B2B] Does Your Company Have a Full-Funnel Content Strategy?
    Content Marketing Strategy Marketing Sales Alignment Marketing Strategy B2B Marketing Buyer Journey Chuck Frey content marketing content marketing strategy marketing technologyread more.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 28, 2011
    [B2B] 2 blogs – heading in opposite directions
    The B2B Sales Lounge. If you want to follow one blog, follow this blog, Fearless Competitor, the blog of the B2B lead generation consultancy, Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. It’s effectively dead – from neglect. is booming.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Inbound Marketing – Simplified
    Inbound marketing is a critical part of B2B lead generation today. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers. What is Inbound Marketing and How Does It Work? You ask.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] February Fan of the Month – Christina “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on Mad Marketing TV. Congrats, CK!
  • THE CONTENT FACTOR  |  WEDNESDAY, MAY 12, 2010
    [B2B] Create More Content--With Less
    The toughest part of a B2B marketer's job? 73% say: doing more with less. A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing read more.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [B2B] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. KEO News
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Future Marketing: Will Machines Take Over Half the Consumer Economy?
    After all, nearly all B2B purchases are already part of a larger relationship rather than isolated transactions. economy is B2B. The key word in that sentence is “trust”. The chart below shows in more detail how I think current trends lead to this conclusion; I won’t bore you by walking through it step-by-step. told you this was crude.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [B2B] Microsoft Dynamics CRM and InsideView
    Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Share. “.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [B2B] Any Publicity is Good Publicity in Social Media, right?
    Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. It used to be said that any publicity is good publicity. Let me explain …. But a quick Google search and bingo digital ink is indelible.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [B2B] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    “ This prestigious award demonstrates that so many respect our deep knowledge of B2B demand generation and lead management and we are honored to be in such prestigious company.” ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [B2B] Social Media is Not a Strategy!
    Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.  However, less than 10% are using social media in their Demand Generation efforts.
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 19, 2010
    [B2B] A Sale on Every Call
    Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!) Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting cold calling Sales teleprospecting Either way, a sale is made. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [B2B] Adding Marketing Automation to your Digital Mix
    by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. digital mix can include blogs, social networks, video channels and/or websites. Email integration.
  • AGILE B2B COPYWRITER  |  FRIDAY, OCTOBER 1, 2010
    [B2B] K’s Top Five for the Week – October 1
    Are B2B Marketers Shooting for the Wrong Target? In Eccolo Media’s recent survey of B2B Technology Buyers over half said they’d gotten white papers and other collateral via a direct response campaign. B2B Copywriting B2B Marketing Tips and How to Top PicksTweet Boy the weather has turned here in Ohio over the last week.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 6, 2011
    [B2B] When life knocks you down, get up
    This week at Laugh and Learn (our weekly show on B2B marketing featuring wit and humor) the topic was a great video on free hugs from Italy. Haunting music too. Really inspiring. Click underlined words to watch the show.) But as … Continue reading → Business relationships Demand Generation Fearless Competitor Find New Customers
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Why I Bet My Career On Content Marketing
    believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. s20c. — Jim Keenan (@keenan) April 2, 2012. dont think he’s far off base. The chasm is growing for sales. and sales person 2.0.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. s20c. — Jim Keenan (@keenan) April 2, 2012. dont think he’s far off base. The chasm is growing for sales. and sales person 2.0.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [B2B] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 68 Percent Of CEOs Have No Social Media Presence Whatsoever appeared first on B2B Marketing Insider. mere 32% have at least one account on a social network. million followers.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. There is nothing social about this!
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel Marketing Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel MarketingLead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • THE POINT  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Tempted to Do Away With Registration Forms? Think Again.
    Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 12, 2010
    [B2B] Greasing Marketing and Sales
    Tags: B2B Marketing Lead Generation Sales Prospecting Uncategorized Alignment B2B Prospecting Marketing Sales teleprospecting
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [B2B] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Are those predictions a little premature? See charts below).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [B2B] Everything You Want to Know About Account-Based Marketing
    If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here. I’ve thoroughly enjoyed reading this as it is the most complete exploration of the topic I have come across. Blog ABM.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [B2B] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [B2B] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy“eMagine was terrific from start to finish with the web redesign project for the Dedham Savings website.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [B2B] The Top 10 Best of Everything in 2015
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers Florida Best of Everything Fearless Competitor Top 10 Let’s have some fun here.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Share and Enjoy.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Sales 2.0 Conference - Interview with Kevin Hooper of HP
    The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. sales b2b sales Tags: thought leader interviews b2b events genius.com curry b2b marketing sales2.0 Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [B2B] The new realities of corporate blogging
    Tags: B2B and social media Blogging best practices Social Media best practices blogging research
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. James is also the founding editor of B2B Buzz – A Community of B2B Experts.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] HOW TO: Select the Right Contact Data for a Data Cleansing Initiative, Step 2 of 3 – B2B Marketing and Sales Tip #293
    If you are just joining us, you might want to take minute to get caught up.  Here’s WHY you can’t put your head in the sand and act like you don’t know there’s a problem with your marketing contact (lead) data.  And, here’s Step 1 to this 3-step Data Refreshing
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [B2B] Savvy Week in Review: January 6
    Common B2B SEO Mistakes by @NickStamoulis. Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone!
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Find New Customers : Back and better than ever
    As some of you know, the B2B lead generation company, Find New Customers was hijacked by small Florida CRM software firm on August 3, 2010. Recovering from disaster. We’ve bounced back. Come meet me at the Aprimo Marketing Summit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [B2B] Why Lead Nurturing Is Now Marketing’s Domain
    Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [B2B] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    “…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. Steps to Refine Your B2B Marketing Approach in a Digital World. 1. It’s a given.
  • EMEDIA  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Marketing Automation Users: Quality Inputs (for Spectacular Output)
    Marketing automation is becoming a standard for B2B marketing departments, as lead nurturing is now required for sales-ready leads. Get the most out of your marketing automation by ensuring high-quality raw lead inputs. But like all business processes, lead nurturing relies on topnotch inputs. Here are key tips to maximize them.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • SAVVY B2B MARKETING  |  MONDAY, JULY 23, 2012
    [B2B] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
    Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Blogs and Linked in both dropped slightly but remained greater channels and less volital for B2B buyers. 20 something B2B buyers are twice as likely as 31-40 year olds to use it. Facebook dropped 12% to 5% over the same period.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 24, 2011
    [B2B] Are you using Google Analytics to track your email results?
    B2B Web Strategy email…I hear you say.  Yeah, I kinda thought not. If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general:  where they came from, which pages they spent how much time on, etc.  And that will invariably include those visitors who [.].
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [B2B] Why Marketers Need to Find the G-Spot
    Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. It was bound to happen. You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get got: the G-Spot.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [B2B] Just In: The State of Content Marketing in 2014
    Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] Why is customer-centric marketing still more talk than action?
    What amazes me, though, is why B2B marketers aren’t investing more in serious programs to build key customer relationships, generate deeper customer insight, and build stronger customer collaboration at least as a foundation to help drive that necessary innovation. Why do we hear so much talk but see so little action?
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [B2B] Hiring for Sales and Teleprospecting
    Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [B2B] How Major Brands Are Winning Through Episodic Content
    In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. Content Marketing Corporate B2B content content marketing episodic content marketing story stroytellingSo how do they reach their audiences with greater effectiveness to forge connections and engagement?
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 28, 2012
    [B2B] How a Blog Improves Business Credibility
    B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [B2B] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations. 
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    How do open and click rates differ for B2B and B2C businesses? We also segmented the data based on what kind of business you were in: B2B or B2C. Open rates are pretty steady for B2B, hovering around 30%. Though open rates were higher for B2C companies, B2B companies typically had higher click rates. The sweet spot?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [B2B] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [B2B] Lead Nurturing Overview
    B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 3, 2012
    [B2B] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [B2B] 8 Steps To Become A Brand Publisher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 8 Steps To Become A Brand Publisher appeared first on B2B Marketing Insider. Why Businesses Need to Become Brand Publishers? Content is the new advertising. What do publishers do?
  • KEO MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [B2B] KEO Marketing Wins 2016 BMA B2 Award of Excellence for Digital Advertising
    June 1, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a B2 Award from the Business Marketing Association (BMA) at its national conference in Chicago last night. PHOENIX, Ariz., The company won the Award of Excellence its work with a Top 15 financial institution. About KEO Marketing Inc.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [B2B] [eBook] Account-Based Marketing
    Account-Based Marketing Best Practices from the Industry Sale Operations Sales Development Sales Leadership & Management B2B Insights B2B Sales Insights ListenLoopLooking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. Henry Schuck. Schuck explains.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 8, 2012
    [B2B] Seven Spring Break Diversions for Marketers
    Awesome Ideas Content Marketing B2B marketing bizmarketer content marketing customer service getting the business linkedinHooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Oh, right.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 20, 2012
    [B2B] Why Marketing Should Stay Off the Pitcher’s Mound
    Ad Agencies Random Rants Sales vs. Marketing Trade Shows ad agency B2B marketing bizmarketer Elizabeth Williams getting the business linkedin losing the business selling to big companies unsell unselling unsoldSome people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 15, 2011
    [B2B] Six Reasons to Text in your 2012 Plan
    Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 9, 2011
    [B2B] The Final Sally: Step Five on Your Email Marketing Journey
    Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams linkedin P-CubeLast rant on email, I promise (well, at least until someone sends me something stupid again).  On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. Bugger off.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 25, 2010
    [B2B] Sales People are from Mars…
    Sales vs. Marketing ad agency B2B marketing bizmarketer corporate overlords creative briefs Elizabeth Williams gifts give-aways linkedin marketing programs peter pan planning PowerPoint sales kick off sales vs. marketing Selling to sales tinkerbellI think marketers are afraid of sales people. There, I said it. Salespeople are persuaders.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 31, 2011
    [B2B] The Road to Yes is Paved with Maybe
    All Getting & Losing Business B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word G-Spot getting the business Getting to Yes give-aways Influencers linkedin losing the business P-Cube selling to big companies selling to small companies trinketsThey like detail, features, specifications and certainty.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Algorithms & Blues in the Obscurocratic Empire
    CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . Can you figure this out? I can’t figure this out.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Why Are We Still Sending Bad Direct Mail? Part 1
    Ad Agencies Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business linkedin smug complacent agency mailEven postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) Fair enough. And scan a QR code.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 8, 2015
    [B2B] The Top 10 Best of Everything in 2015
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida. B2B demand generation B2B lead generation b2b lead generation companies Find New Customers Florida Best of Everything Fearless Competitor Top 10 The best airline. The best TV show.
  • KEO MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Focus on the Right Goals for Social Media Marketing
    Recent data shows that many B2B marketing agencies are focusing primarily on social media reach, while often completely overlooking engagement. This is particularly true in the B2B sector, where establishing and maintaining strong connections is so important. Social Media b2b marketing agency social media marketing
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [B2B] 20 Expert LinkedIn Guides
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [B2B] 5 Mindset Shifts Marketing Leaders Must Make
    The B2B versus B2C dichotomy is becoming irrelevant. ” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. We all know that real change starts with a shift in thinking. Photo Source.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. For most B2B companies, however, dark mobile traffic is not as big of a problem. direct.
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [B2B] How Weighted Touchpoints Increases Attribution Accuracy
    But B2B customer journeys are more complicated and more fluid than ever before. Attribution models that factor in the account-based nature of B2B sales and marketing are another example of layering on B2B-specific factors. Multi-touch models do a great job of layering on key customer journey transitions into the model. Or 20% or 10%?
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [B2B] 20 Stunning Inbound Marketing Statistics
    Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? B2B buyers are 57%-70% through their buying research before first contacting the seller. B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. Far from it. Email.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [B2B] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [B2B] 5 Ways Inbound Marketing Drives B2B Ecommerce
    To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them. Connect with HubSpot
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [B2B] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    70% of B2B marketers say video is the most effective medium for driving conversions. 96% of B2B companies are planning to use video in their content marketing over the next 12 months. We get it. It’s getting harder and harder to avoid video online. What’s not clear, though, is the pace at which video marketing is shaking things up.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    For example, a website design firm can stay connected with high-quality designers on Twitter and inform them directly about job openings. A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen. Understanding Social Business. ROI of Social Media.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    For example, a website design firm can stay connected with high-quality designers on Twitter and inform them directly about job openings. A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [B2B] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel, the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. Just in the last few days, I have received countless emails from organizations declaring ABM the new way to conduct marketing; that […].
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [B2B] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. ” #SDSummit.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [B2B] 20 Experts Provide Their Content Marketing Predictions For 2016
    Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. The post 20 Experts Provide Their Content Marketing Predictions For 2016 appeared first on B2B Marketing Insider.
  • FATHOM  |  TUESDAY, OCTOBER 1, 2013
    [B2B] Happy Manufacturing Month from Fathom!
    B2B Manufacturing Industry manufacturing industry Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [B2B] Marketing Automation Weekly Wrap-up - 2009/08/17
    Some great posts last week from the marketing automation and B2B marketing blogging community. There are a lot of great writers out there in the marketing automation and B2B marketing community, and they each have an interesting perspective to share. Tags: marketing automation marketing analysis Social media B2B Marketing
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. Often, that content is a white paper, eBook, webinar or a newsletter. Be Clear – Not clever.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [B2B] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. Our SCORE Methodology fixes this once and for all.”
  • KAON  |  MONDAY, AUGUST 24, 2015
    [B2B] iOS 9 is coming in September…Will your sales and marketing apps survive?
    Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales. News apps B2B marketing Interactive applications iOS9 Kaon ADN Kaon Interactive marketing salesVisit our website for more information about the Kaon ADN.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [B2B] New research: An exceptional path to social selling success
    CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook   and  235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
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