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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [B2B] The new realities of corporate blogging
    Tags: B2B and social media Blogging best practices Social Media best practices blogging research
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] How to Find New Customers – our most popular white paper
    “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” 
  • BRANDPOINT  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    Strategy b2b marketing content marketing strategyEvery year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. Word Count. Putting it to use : .
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel Marketing Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel MarketingLead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • THE POINT  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Tempted to Do Away With Registration Forms? Think Again.
    Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 12, 2010
    [B2B] Greasing Marketing and Sales
    Tags: B2B Marketing Lead Generation Sales Prospecting Uncategorized Alignment B2B Prospecting Marketing Sales teleprospecting
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [B2B] The Cost of Bad Content
    According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. blogs (65%).
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [B2B] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Are those predictions a little premature? See charts below).
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Need Help with Your Blog?
    Do you have a blog on B2B marketing or sales? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. Before we started writing the B2B Sales Lounge, it published 2-3 times a month. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do we know blogging?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. There is nothing social about this!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy“eMagine was terrific from start to finish with the web redesign project for the Dedham Savings website.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [B2B] Everything You Want to Know About Account-Based Marketing
    If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here. I’ve thoroughly enjoyed reading this as it is the most complete exploration of the topic I have come across. Blog ABM.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Sales 2.0 Conference - Interview with Kevin Hooper of HP
    The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. sales b2b sales Tags: thought leader interviews b2b events genius.com curry b2b marketing sales2.0 Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [B2B] Just In: The State of Content Marketing in 2014
    Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [B2B] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [B2B] The Hemingway Guide to Content Marketing
    Content Marketing b2b content marketing b2b marketing blogging tips Hemingway lead management Lead Nurturingby Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Get Good Editors. Ezra Pound.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Share and Enjoy.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [B2B] Savvy Week in Review: January 6
    Common B2B SEO Mistakes by @NickStamoulis. Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [B2B] Social Selling Tactics that Work – Recap
    Sales Intelligence Social Selling b2b sales Sales Sales 2.0 “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Advice on how to get started without compromising time.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [B2B] Social Selling Tactics that Work – Recap
    Sales Intelligence Social Selling b2b sales Sales Sales 2.0 “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Advice on how to get started without compromising time.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [B2B] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. But how? The photo is easy, but how do you go about getting recommendations?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [B2B] 5 Ways Inbound Marketing Drives B2B Ecommerce
    To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them. Connect with HubSpot
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [B2B] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider. Did I miss any of your favorites?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • SAVVY B2B MARKETING  |  MONDAY, JULY 23, 2012
    [B2B] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
    Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Blogs and Linked in both dropped slightly but remained greater channels and less volital for B2B buyers. 20 something B2B buyers are twice as likely as 31-40 year olds to use it. Facebook dropped 12% to 5% over the same period.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [B2B] Why Marketers Need to Find the G-Spot
    Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. It was bound to happen. You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get got: the G-Spot.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 24, 2011
    [B2B] Are you using Google Analytics to track your email results?
    B2B Web Strategy email…I hear you say.  Yeah, I kinda thought not. If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general:  where they came from, which pages they spent how much time on, etc.  And that will invariably include those visitors who [.].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 5, 2012
    [B2B] The Surface of Sales Intelligence at Microsoft’s #WPC12
    This year at WPC, InsideView will be showing how Microsoft Dynamics customers can drive sales productivity leveraging the Social CRM app for B2B sales professionals. Next week starts a fun fueled week at Microsofts Digital World Partner Conference. Barb Potter, Director of Marketing  KnowledgeLake , a SharePoint ECM Company. ”The
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 11, 2012
    [B2B] Managing your Time to Increase Sales
    Start each B2B Sales day and week by listing out priorities. Did you know that on average, only 10% of a salesperson’s time is spent selling? How can you expect profits to increase when such a small percent of time involves true selling? What are the best practices in order to be the most productive?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 2, 2011
    [B2B] The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant
    Filed under: Sales Intelligence , Social CRM Tagged: B2B , CRM , crm 2.0 , Enterprise 2.0 , gartner , Lithium Techologies , magic quadrant , Sales 2.0 , Sales Intelligence , sales productivity , sales prospecting , sales techniques , sCRM , Social CRM , social intelligence , social selling , Web 2.0. Tweet. Enterprise 2.0
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [B2B] How Do Audiences Assess Your Marketing Content?
    Their target users are B2B inside sales reps and managers. What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? appeared first on Avitage.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] Why Find New Customers does zero advertising
    B2B Lead Generation : A New Kind of Company. Jeff Ogden is President of the B2B Lead Generation consultancy, Find New Customers. We don’t advertise. No billboards. No radio or TV. No newspaper. No pay-per-click. Sorry Google, Facebook and Linkedin. Not a dime from us.). We don’t want clicks. We only want fans.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [B2B] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 8, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 21: People
    In this weekly show, @fearlesscomp, Jeff Ogden, the President of the b2b lead generation consultancy, Find New Customers , shares a fun and witty marketing video lesson. Lead generation companies |Laugh and Learn. We hope you enjoy it (we love your comments) and you tune in next Friday too.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] Why is customer-centric marketing still more talk than action?
    What amazes me, though, is why B2B marketers aren’t investing more in serious programs to build key customer relationships, generate deeper customer insight, and build stronger customer collaboration at least as a foundation to help drive that necessary innovation. Why do we hear so much talk but see so little action?
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [B2B] Hiring for Sales and Teleprospecting
    Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [B2B] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. 64% of B2B marketers say their biggest challenge is producing enough content. How is your organization adapting to changes in the B2B marketing landscape?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [B2B] Sunday thoughts | Family and Outside In
    B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy  Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [B2B] “If you just do , your lead generation challenges will be over”
    Jeff Ogden is President of the  B2B lead generation company Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Follow  Jeff on Twitter or download the highly acclaimed guide to B2B lead generation,  How to Find New Customers.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 28, 2012
    [B2B] How a Blog Improves Business Credibility
    B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [B2B] 6 Ways To Maximize Your Webinars With Automation Technology
    majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [B2B] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    How do open and click rates differ for B2B and B2C businesses? We also segmented the data based on what kind of business you were in: B2B or B2C. Open rates are pretty steady for B2B, hovering around 30%. Though open rates were higher for B2C companies, B2B companies typically had higher click rates. The sweet spot?
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 4, 2011
    [B2B] The Nonlinear Buying Journey of The Cross-Channel Social Customer
    This applies for both B2B and B2C, although there are differences. The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [B2B] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 3, 2012
    [B2B] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 8, 2012
    [B2B] Seven Spring Break Diversions for Marketers
    Awesome Ideas Content Marketing B2B marketing bizmarketer content marketing customer service getting the business linkedinHooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Oh, right.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 20, 2012
    [B2B] Why Marketing Should Stay Off the Pitcher’s Mound
    Ad Agencies Random Rants Sales vs. Marketing Trade Shows ad agency B2B marketing bizmarketer Elizabeth Williams getting the business linkedin losing the business selling to big companies unsell unselling unsoldSome people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 15, 2011
    [B2B] Six Reasons to Text in your 2012 Plan
    Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 9, 2011
    [B2B] The Final Sally: Step Five on Your Email Marketing Journey
    Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams linkedin P-CubeLast rant on email, I promise (well, at least until someone sends me something stupid again).  On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. Bugger off.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 25, 2010
    [B2B] Sales People are from Mars…
    Sales vs. Marketing ad agency B2B marketing bizmarketer corporate overlords creative briefs Elizabeth Williams gifts give-aways linkedin marketing programs peter pan planning PowerPoint sales kick off sales vs. marketing Selling to sales tinkerbellI think marketers are afraid of sales people. There, I said it. Salespeople are persuaders.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 31, 2011
    [B2B] The Road to Yes is Paved with Maybe
    All Getting & Losing Business B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word G-Spot getting the business Getting to Yes give-aways Influencers linkedin losing the business P-Cube selling to big companies selling to small companies trinketsThey like detail, features, specifications and certainty.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Algorithms & Blues in the Obscurocratic Empire
    CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . Can you figure this out? I can’t figure this out.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Why Are We Still Sending Bad Direct Mail? Part 1
    Ad Agencies Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business linkedin smug complacent agency mailEven postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) Fair enough. And scan a QR code.
  • TRAACKR  |  TUESDAY, OCTOBER 27, 2015
    [B2B] Boost Influencer Relations at an Event
    B2B Marketing Influencer Engagement Influencer MarketingPreparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. See below.
  • KAON  |  FRIDAY, JUNE 5, 2015
    [B2B] Check out the hottest technologies at CiscoLive! 2015
    Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015 Uncategorized 3D Products B2B CiscoLive!2015 Stop by these booths at CiscoLive! 2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling Attending Dreamforce next week? If so, check out everyt […].
  • KEO MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Focus on the Right Goals for Social Media Marketing
    Recent data shows that many B2B marketing agencies are focusing primarily on social media reach, while often completely overlooking engagement. This is particularly true in the B2B sector, where establishing and maintaining strong connections is so important. Social Media b2b marketing agency social media marketing
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Click here for part 1 & part 2.).
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [B2B] Content Quality vs. Content Quantity – The Great Content Debate
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Quality vs. Content Quantity – The Great Content Debate appeared first on B2B Marketing Insider. Content quality vs. content quantity. How How much content is enough?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [B2B] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. ” #SDSummit.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [B2B] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales Data Sales Intelligence Social Selling 6 degrees of separation b2b sales connections kevin bacon Sales Sales 2.0 Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Screenshot to the right). The 6 Degrees of Separation…and Kevin Bacon.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [B2B] 20 Expert LinkedIn Guides
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [B2B] “Best Story Wins” – Tom Peters
    B2B marketing is all about story-telling. We’re honored and flattered that BuyerZone selected Fearless Competitor as the #1 B2B blog for 2012. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. To create great sales lead generation programs, learn to tell stories. The best story wins.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
    He’s President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. Sales Management 2.0
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Conference on Monday
    If you are attending this event, look for the man wearing this name tag.  He is President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What is the #1 problem faced by virtually every salesperson today?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Nothing. It is untouched.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [B2B] The Decks Are Cleared and the Rocket is Ready to Launch
    B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. want to know what you think.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. With With more options than ever, the evaluation process takes a lot of your time, and your colleagues’ and vendors’ time. Where do you start? Utilize your LinkedIn network? Ask a question on Quora?  If only we could be so lucky.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [B2B] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [B2B] Top Marketing Predictions For 2015
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Top Marketing Predictions For 2015 appeared first on B2B Marketing Insider. Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. For most B2B companies, however, dark mobile traffic is not as big of a problem. direct.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 6, 2012
    [B2B] Laugh and Learn with Find New Customers – Episode 55 | Gorilla Surprise
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the power of surprise in this creative (and very cool) video.
  • FATHOM  |  TUESDAY, OCTOBER 1, 2013
    [B2B] Happy Manufacturing Month from Fathom!
    B2B Manufacturing Industry manufacturing industry Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [B2B] Chart: Greatest Challenges for CMO’s
    We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [B2B] Marketing Automation Weekly Wrap-up - 2009/08/17
    Some great posts last week from the marketing automation and B2B marketing blogging community. There are a lot of great writers out there in the marketing automation and B2B marketing community, and they each have an interesting perspective to share. Tags: marketing automation marketing analysis Social media B2B Marketing
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [B2B] How Weighted Touchpoints Increases Attribution Accuracy
    But B2B customer journeys are more complicated and more fluid than ever before. Attribution models that factor in the account-based nature of B2B sales and marketing are another example of layering on B2B-specific factors. Multi-touch models do a great job of layering on key customer journey transitions into the model. Or 20% or 10%?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingNow the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 3 keys to mobile-izing the email experience
    B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess   it’s a good guide execute solid optimization strategies   stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? Not bad for a piece of content. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [B2B] New research: An exceptional path to social selling success
    CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
    As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Identify the client. Know the purpose.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] K’s Top Five for the Week – November 5
    The Three Biggest Mistakes Companies Make with B2B Websites by @diannahuff via @junta42. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. by @diannahuff. Yikes. Quick test.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [B2B] Lead Scoring Best Practices
    More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [B2B] The Critical Ingredients Of Effective Demand Generation
    Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing must drive sales for the business.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 24, 2011
    [B2B] Everything I know about social media marketing, I learned from losing 40 lbs
    Like most B2B marketers, I’m sure you’ve started off this year with resolutions to engage in more [.]. B2B Web Strategy Social Media
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