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  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] 9 attributes of the best thought leadership content
    Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderHere’s what I have so far. Visionary.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [B2B] Social Sales Requires Marketing Skills and … Salespeople
    I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] Content Marketing Trends and Predictions for 2010
    To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. Share this on del.icio.us. Digg this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Need Help with Your Blog?
    Do you have a blog on B2B marketing or sales? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. Before we started writing the B2B Sales Lounge, it published 2-3 times a month. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do we know blogging?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [B2B] Is Content Curation an Easy Way for Content Marketers to Do More.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? All Rights Reserved.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What's missing from your social media playbook?
    Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise. Image via Wikipedia.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 23, 2012
    [B2B] Did you see the unicycling clown?
    B2B B2B mobile marketing B2B Statistics mobile mobile marketingWay back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Two studies were carried out with people given the simple task of walking across the university square. So what did they learn?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [B2B] Savvy Week in Review - April 30th
    Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer - by @jjhnsn via @B2Bbloggers Hey B2B marketers - don't forget your buyers are human. Press Release Mistakes B2B Software Companies Must Avoid - by @B2B_MarketingPR Wondering why your PR isn't getting any traction? Getting Social?
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Savvy Toolkit - Sharpening your SEO Saw
    One topic that still seems to baffle most B2B marketers is SEO. Marketing Sherpa's 2011 B2B Marketing Benchmark Report covers many SEO related issues including the one related to their current chart of the week. This chart reflects the opinions of 900 B2B marketers on which SEO tactics they are currently using.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [B2B] How to Write Sticky Web Copy for your Home Page
    So you’re creating a B2B website. B2B Web Strategy recently posted a checklist of top-notch B2B design elements that you can check out for some design pointers. What’s the most important thing to keep in mind? That’s right – the first impression you make on your visitors when they reach your home page.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [B2B] Content Marketing Is The Only Marketing Left
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Is The Only Marketing Left appeared first on B2B Marketing Insider. Here is a transcript of the talk and a link to the slides and videos I shared. ve in.
  • MODERN B2B MARKETING  |  SUNDAY, JULY 25, 2010
    [B2B] Salesforce.com Certification: it’s for Marketers, too!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Demand Generation Modern B2B Marketing Campaign Management Lead Management Salesforce.com.As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook   and  235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [B2B] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Focus Experts Roundtable  (listen here). It was a very, very popular show, so we wish to share it with you today. ”).
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [B2B] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    CXOs seek insights from numerous individuals in their companies who play different roles in a complex B2B buying process.’ SiriusDecisions European Summit: 4 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you’re not talking sales and marketing alignment – you should be!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Tomorrow at Fearless Competitor – Laugh and Learn
    The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us. We love our fans!
  • GREAT B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [B2B] Sales Lead Generation – by Christopher Ryan
    I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. Outdated methods –  the b2b marketing and sales world has shifted dramatically over the past decade. Perhaps it is time to broaden the mix to include newer social media techniques.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [B2B] Marketing Statements that Show Your Company is Out of Touch
    As B2B marketing outsource providers , we get to hear some interesting statements about marketing. This is a very scary statement that shows a lack of understanding about current trends in B2B marketing and how prospects look for potential products and solutions. Our marketing department stinks so we’ll hire more B2B sales reps.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [B2B] Creating an Online Newsroom
    Tags: Interactive PR Marketing Public Relations B2B newsroom Schubert
  • MODERN B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [B2B] Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
    Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Modern B2B Marketing Sales Marketing Alignment CMO marketing accountability marketing forecasting marketing roi Forecasts matter. Higher compensation for marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [B2B] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [B2B] Hope everyone is enjoying Fearless Compe
    link] #marketing #b2b. Hope everyone is enjoying Fearless Competitor, but we’ve got many more readers coming. It was just approved for syndication!
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 31, 2010
    [B2B] The Oscar of B2BTOTY Awards Needs Your Vote
    Award Epitomizes B2B Marketing & Social Media. The result is not just a trophy but what they believe is a symbol that epitomizes B2B marketing and social media.  TWITTERING FOR A B2B AWARD. Billy said, “Many, maybe even most, B2B marketers are still in the dark about Twitter. Philip Kotler, PhD. Submission Deadline.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [B2B] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post How To Build A Culture of Content appeared first on B2B Marketing Insider.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [B2B] The Best Paragraph On Content Marketing I’ve Read All Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Best Paragraph On Content Marketing I’ve Read All Year appeared first on B2B Marketing Insider. It’s short and sweet. So go ahead and read it, then come on back.
  • B2BBLOGGERS  |  MONDAY, JUNE 28, 2010
    [B2B] Content Marketing Is …
    methodology for developing helpful, useful information that can be used to market your products and/or services during the multiple stages of today’s B2B buying process. Driven by the fact that sales and marketing organizations can do very little to hasten today’s B2B buyers. B2Bbloggers.com is an online magazine for B2B marketers.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [B2B] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    B2B’s biggest social media screw-ups by {grow}. Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. How to create B2B social media policies by Chris Koch’s B2B Blog. Social Media for B2B Marketing. Why B2B companies need social media too by iMedia Connection.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [B2B] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    If you’ve been feeling the pain of producing lead quality and quantity but don’t know what to do about it, keep reading. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD). I’ll be teaching about ULDs at this week’s B2B Summit 2012 in Orlando.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [B2B] 3 Traits Of Superstar Marketers
    In B2B, this means making the sales leadership team a priority customer. This means creating a partnership of equals and walking the fine line between serving the needs of the sales team while staying away from the order-taking that plagues so many B2B Marketing organizations. What separates the best marketers from the rest? Empathy.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [B2B] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    B2B Social Media Quiet: The Power of Introverts Susan CainWhen I asked my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” ” “I can’t keep up with all of it.” ” “I’ve no time for social media.” The result?
  • INBLURBS  |  SATURDAY, JULY 16, 2011
    [B2B] Make the Most of Social Media Marketing
    There is no doubt about it; social media is here to stay. While the thought of venturing in into the realm of social media can be intimidating, the thing to remember is to start small, start with a purpose, and work to grow your social media marketing strategy over time. The Facts. In fact, in 2010, 9 out of every 10 U.S. 2010 U.S. Where to Begin.
  • MODERN B2B MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [B2B] Dreamforce 2009: Delivering B2B Marketing Excellence in a Socially Connected World
    Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Understand markets and opportunities.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Your Turn.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [B2B] Waiving Speaking Fee for Book Buyers
    B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts.  So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 29, 2010
    [B2B] 3 Reasons to Track Social Media Demand Generation
    B2B marketers are still getting their arms around measuring the impact of Social Media. Check out this short on-demand demo showing how a B2B Marketer tracks lead generation from social media. Everyone’s doing it, but few are able to attach hard metrics. Social Media drives high quality leads. Social Media is in constant flux.
  • BUYER INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What’s On The Buyer Agenda? Behind The Scenes at Procurecon 2011
    To find out Ray Collis, author of The B2B Sales Revolution, goes behind the scenes at an exclusive gathering of buyers - Procurecon 2011 in London. Just what is it that the people responsible for buying in some of the world's largest organisations talking about at this time and what are the implications for salespeople and sales skills?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [B2B] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Gamification: 6 tactics for B2B marketers. And it’s filling the sales pipeline in the process.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [B2B] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish appeared first on B2B Marketing Insider. forgot! How could I forget my own birthday?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] We invite you to download two free cheat sheets
    B2B lead generation | Our free cheat sheets. Keys to B2B Marketing Success. This great cheat sheet will cover the key elements of a B2B marketing program – with landing pages for each. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stay tuned. What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
    “We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
    B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. appeared first on B2B Web Strategy. Give away too much, and you are at a loss to track successful KPIs (key performance indicators) and potentially lose the prospect when they leave your site.
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [B2B] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Research for industry related B2B groups and people. Write about topics your B2B audience is interested in. So you generate laser target high quality industry related B2B leads. 6. Social media has become the most popular distribution channel, this is no secret. It is a good approach to be visible where your audience is around.
  • EMAGINE B2B BLOG  |  WEDNESDAY, AUGUST 19, 2009
    [B2B] Just how valuable is your nurturing email series?
    Tags: B2B Web Strategy email
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 8, 2011
    [B2B] How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
    B2B Lead Generation Inbound Marketing Sales Strategies Social Media Marketing Engineering forum Industrial Marketing Social Community Social mediaBuilding a thriving online community around your social media strategy takes a lot of hard work. In “Who says engineers don’t know how to have fun?” distribution arm.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [B2B] Exposing Content Marketing & Social Media – Would You Dare?
    You can get the full skinny on the Beyond Blog ( The Great Content Marketing Experiment ), but the gist is this: John is running a breakout session at the prestigious IDM B2B Marketing conference in London. and reporting back here on Savvy B2B Marketing. The gauntlet's been thrown. I'll see you next Wednesday! Read more posts by Jami
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [B2B] The 20 Best Marketing Conferences In 2013
    B2B Content2Conversion  April 22-23 in New York, NY. MarketingProfs B2B Marketing Forum  October 10-11 in Boston, MA. The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [B2B] 9 Marketing Words That Have Lost Their Meaning
    The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Your Turn What other terms are overused by B2B marketers and have lost their meaning.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [B2B] Want a Bigger Marketing Budget? Send Less Leads to Sales
    According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Watch the webinar recording.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [B2B] Manticore VII Marketing Automation and Lead Generation Released
    Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. The company’s original focus was on web analytics. Digg this!
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [B2B] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI. Interesting post, Tom.
  • NNC SERVICES  |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] IT Outsourcing – How to get clients?
    B2B Marketing clients IT outsourcing services Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [B2B] Savvy Week in Review - May 14
    Use Story Elements in B2B Marketing Content by @ardath421 Inspired by the Lou Hoffman's post above, Ardath Albee shows you how to apply storytelling to your content. The Business of B2B Social Media - by @briansolis Brian Solis makes a case for social media in B2B and includes some great data to back it up.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [B2B] Customer Engagement: "You've Got to Have Faith"
    I recently spoke with a prospective client interested in adopting a B2B social media strategy. And to be fair, we continued through an insightful and delightful conversation that revealed quite a bit about her uphill climb in the established culture of a successful B2B organization. Get your B2B LinkedIn Toolkit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [B2B] When social media marketing doesn’t work
    And sometimes you need some good old advertising (gasp) to do that. I was recently consulting with a B2B company that is at the beginning of their social media journey. They were still finding their audience and content footing and were not even sure their executive-level B2B customers were connecting to them in the social space.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [B2B] Breaking The WordPress Stigma: The Blog Factor
    With blogging only recently becoming popular in the B2B world and content marketing now ranking in as the most commercially important digital marketing trend for 2015 , I think it’s safe to say that the blog factor may have helped a little. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. My case in point?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 11, 2011
    [B2B] Your company is struggling to create quality sales leads. What do you do?
    B2B Lead Generation | Uncovering the root cause of sales lead problems. We ask the questions and review what you have been doing to uncover the root causes of your B2B demand generation challenges. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. What do you do?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 3, 2010
    [B2B] Website performance now impacting search results – Google
    Tags: B2B Web Strategy
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] You do know what companies are visiting your web site, don't you?
    This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 21, 2010
    [B2B] Fearless Competitor just passed the 28,0
    link] #marketing #b2b. Fearless Competitor just passed the 28,000 reader level. By August, it will by syndicated and vastly more popular.
  • BUYEROLOGY  |  TUESDAY, JANUARY 18, 2011
    [B2B] Prevent Demand Generation Failure with Buyer Personas
    Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? What resonates throughout these three reasons is the need to build demand generation strategy around the B2B buyer.  on the organization’s blog. 
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy“eMagine was terrific from start to finish with the web redesign project for the Dedham Savings website.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 47 – Lazy Website
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 14, 2011
    [B2B] 3 Ways to Ditch the “And” in “Sales and Marketing”
    B2B Lead Generation | Ditch the “And&# in Sales and Marketing. Carlos Hidalgo of the Annuitas Group wrote a great article for the MarketingProfs blog on an important issue for B2B sellers – how to break down walls between sales and marketing. Editors note: Thank you for reading this blog. Carlos Hildago. No sign-up needed.
  • INBLURBS  |  WEDNESDAY, JANUARY 30, 2013
    [B2B] Why Everybody Loves Infographics
    B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.   “A picture is worth a thousand words”. What exactly are infographics? Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 17, 2011
    [B2B] Savvy Week in Review - June 17
    School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [B2B] What’s in the FUNNEL? – eConsultancy’s London Trade Show
    – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing trade showby Fiona Sexton This week, I attended eConsultancy’s FUNNEL exhibition in London. Engage. Nurture. Very few of us are doing ALL of the necessary steps. Convert.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [B2B] Why Marketing Innovation Fails
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post Why Marketing Innovation Fails appeared first on B2B Marketing Insider. Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Photo Source.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 1, 2010
    [B2B] The Design of Buyer Experience
    In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [B2B] We bought a Mac!
    What can every B2B marketer learn from Apple? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Yes, kids.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [B2B] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. Photo below.). So what’s the problem?
  • SAZBEAN  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media
    Both B2B and B2C brands are capturing leads and sales opportunities via  social media, though some channels are proving more effective than  others, according to a survey from Webmarketing123. 39% have generated leads via Facebook, and 19% have won sales. 30% have generated leads via Twitter, and 14% have won sales. News & Notes
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 20, 2010
    [B2B] Lessons Learned: A Reflection on Marketing Automation
    Lessons Learned: A Reflection on Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Marketing Automation Modern B2B Marketing Lead Management Lead Nurturing Expectations : Flash back two years.  I was at my previous employer, a small high-tech company.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] LinkedIn: How to Properly Plant It into Your Social Media.
    Author: Kent Huffman | Website | Twitter tagged in #B2Bchat , B2B , B2B Marketing , LinkedIn , Social Media , social media strategy B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [B2B] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In fact, I have !
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [B2B] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [B2B] Facts about Fearless Competitor
    Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Every Friday at 11am).
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    It’s just following through on a little knowledge about how B2B customers interact with websites. While the following list is not exhaustive, if you check off each of the items below you will have a terrific start on the website of your B2B dreams. 1. So for most B2B companies, this is NOT the time to get creative.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Our Home Page Work-Over at Find New Customers
    also invite you to check out our world-class blog,  Fearless Competitor , as well as our weekly B2B marketing show,  Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world. Or use the form below to schedule your free 30 minute business review to discuss  B2B lead generation  in your company.
  • MODERN B2B MARKETING  |  MONDAY, MAY 3, 2010
    [B2B] Model the Stages of Your Revenue Cycle for Better Marketing Forecasting
    Model the Stages of Your Revenue Cycle for Better Marketing Forecasting was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Modern B2B Marketing b2b marketing CMO marketing accountability marketing forecasting marketing measurement marketing roi Happy Paths and Detours. DEFINITION.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 29, 2010
    [B2B] RT @evolutionfiles: Thought leader inter
    RT @evolutionfiles: Thought leader interview with @jepc on B2B lead generation in today’s economy [link] by @fearlesscomp.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Why I Bet My Career On Content Marketing
    believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] You are not alone
    All our content on B2B lead generation and marketing is free at Find New Customers. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies : You are not alone. We feel your pain. We want to help you. Go get it and start improving your business today.
  • ONPATH  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] CRM and the Marketing Database: Data hygiene and more
    We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011. How important is data to B2B marketers? By David Kirkpatrick , Reporter at MarketingSherpa. Topic #2. Topic #3.
  • B2B MARKETING BLOG  |  MONDAY, AUGUST 10, 2009
    [B2B] Do you have good business karma? (Part 2)
    That is why social networking is even catching on for B2B marketers. Tags: Interactive Interactive PR Marketing Public Relations B2B Marketers B2B Marketing blogging blogs karma social media social networking The New Influencers How else are the two practices related? The don’t get defensive. They don’t judge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [B2B] The State Of Social Business
    Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [B2B] Why do some companies prosper – despite a terrible economy?
    B2B Demand Generation | Growing a business in a terrible economy. By the same token, in this changed world of B2B marketing, you can complain about the economy or you can do something about it. So take the money you’ve been using for sales and pump it into B2B demand generation. “U.S. Journal. It sounds bleak.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [B2B] Marketing Agility and Marketing Automation
    Marketing Agility and Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Demand Generation marketing agility Modern B2B MarketingBefore joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. Automation of this process. Conclusion.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [B2B] The Content Marketing Question: To Gate or Not To Gate?
    We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.
  • MEASURABLE MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [B2B] Content Marketing on the Rise: An Infographic
    As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. Content marketing continues to be a top priority for businesses in 2012. The question is: how can your get the most ROI from your content? Registration details coming soon
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 23, 2011
    [B2B] Sunday special
    Starting tomorrow, we’re back to B2B lead generation and marketing. Each Sunday we write something more personal. Stay away from business. More on how to create your own lead generation programs to drive better sales leads. Our 17 year-old son … Continue reading → Fearless Competitor
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [B2B] February Fan of the Month – Christine “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV.
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [B2B] Do Health IT Companies Need Social?
    Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. appeared first on Fathom.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [B2B] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. What Marketing Content Works Best for B2B eNewletters? Ways to Get Better Results from Your B2B eNewsletter. Here’s one critical thing you need to do to make sure they read it!
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [B2B] ClickInsights: How to make marketing messages memorable?
    Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Marketo's Modern B2B Marketing.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
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