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  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [B2B] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales Data Sales Intelligence Social Selling 6 degrees of separation b2b sales connections kevin bacon Sales Sales 2.0 Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Screenshot to the right). The 6 Degrees of Separation…and Kevin Bacon.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Nothing. It is untouched.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 29, 2010
    [B2B] Share Your Most Valuable Asset: Your B2B Network
    One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. What If Your B2B Corporate Web Site Was A Social Network?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [B2B] The Decks Are Cleared and the Rocket is Ready to Launch
    B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. want to know what you think.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [B2B] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 6, 2012
    [B2B] Laugh and Learn with Find New Customers – Episode 55 | Gorilla Surprise
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the power of surprise in this creative (and very cool) video.
  • INBLURBS  |  FRIDAY, JUNE 15, 2012
    [B2B] How to Track and Follow Up on Social Brand Mentions
    In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. The value o social media marketing has been discussed and questioned often in the past. Google Reader. Tweetdeck.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [B2B] Chart: Greatest Challenges for CMO’s
    We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [B2B] New research: An exceptional path to social selling success
    CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [B2B] Marketing Automation Weekly Wrap-up - 2009/08/17
    Some great posts last week from the marketing automation and B2B marketing blogging community. There are a lot of great writers out there in the marketing automation and B2B marketing community, and they each have an interesting perspective to share. Tags: marketing automation marketing analysis Social media B2B Marketing
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [B2B] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    What do you think will be the game changers for B2B marketers in the coming years? In the past six years, B2B marketers have figured out how to amass leads. It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come. Marketing Measurement
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingNow the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 3 keys to mobile-izing the email experience
    B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess   it’s a good guide execute solid optimization strategies   stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
    As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Identify the client. Know the purpose.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [B2B] Talking Twitter with Ann Handley (@MarketingProfs)
    In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Related posts: Social Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum Next week I will be traveling to Austin, Texas to.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] K’s Top Five for the Week – November 5
    The Three Biggest Mistakes Companies Make with B2B Websites by @diannahuff via @junta42. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. by @diannahuff. Yikes. Quick test.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [B2B] Lead Scoring Best Practices
    More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [B2B] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    If you’ve been feeling the pain of producing lead quality and quantity but don’t know what to do about it, keep reading. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD). I’ll be teaching about ULDs at this week’s B2B Summit 2012 in Orlando.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [B2B] Content Quality vs. Content Quantity – The Great Content Debate
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Quality vs. Content Quantity – The Great Content Debate appeared first on B2B Marketing Insider. Content quality vs. content quantity. How How much content is enough?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [B2B] How Marketing Technology Can Help Tell Brand Stories
    ” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. “Too many times brands get excited about B2B marketing technology and how to look ‘cool’ and focus on how to implement the technology rather how the technology can tell their brand story. Success
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 24, 2011
    [B2B] Everything I know about social media marketing, I learned from losing 40 lbs
    Like most B2B marketers, I’m sure you’ve started off this year with resolutions to engage in more [.]. B2B Web Strategy Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2009
    [B2B] B2B’s biggest social media screw-ups
    Earlier this year I assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies. Worst B2B corporate Twitter-er (by far) — DuPont. With no further delay, let’s take a look at the Top Five biggest B2B social media screw-ups. 5. Percentage with both: 25%. Where are you guys?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [B2B] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [.].
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] Savvy Week in Review - February 3
    If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [B2B] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Research for industry related B2B groups and people. Write about topics your B2B audience is interested in. So you generate laser target high quality industry related B2B leads. 6. Social media has become the most popular distribution channel, this is no secret. It is a good approach to be visible where your audience is around.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [B2B] CMO Club Demand Gen Roundtable
    Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 11 Remarkable Guides to Marketing, Search, and Life
    What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Best place us to start is to identify where (target market sweet spot) we won in 2014 and WHO is buying from us.
  • THE B2B RESEARCH BLOG  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Not how you fly, but how you serve
    B2B branding B2B marcomms International marketing and research British Airways national brandsMany years ago now, whilst I was working at, newly privatised, British Airways, our research team was challenged to understand what it meant to be “branded British” in each of its key markets.  An interesting advertising tack! 
  • THE POINT  |  TUESDAY, DECEMBER 28, 2010
    [B2B] In Email Marketing, Don’t Ask Questions
    B2B Marketing Copywriting Creative E-mail email marketing b2b lead generation cybersource email copywriting email creativeIf you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people that need their widgets aligned. and so on. and so on.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [B2B] Inbound Marketing, The Über List for Outbound Marketers
    Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [B2B] Lead Generation Tip - Make Your Social Media Presence Known
    Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [B2B] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation. Prior to joining Heinz Marketing, Brian was the CMO at Zephyr 47 providing marketing automation and content strategy services for B2B tech companies.
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. For most B2B companies, however, dark mobile traffic is not as big of a problem. direct.
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [B2B] How Weighted Touchpoints Increases Attribution Accuracy
    But B2B customer journeys are more complicated and more fluid than ever before. Attribution models that factor in the account-based nature of B2B sales and marketing are another example of layering on B2B-specific factors. Multi-touch models do a great job of layering on key customer journey transitions into the model. Or 20% or 10%?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [B2B] Facts about Fearless Competitor
    Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Every Friday at 11am).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [B2B] Top Marketing Predictions For 2015
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Top Marketing Predictions For 2015 appeared first on B2B Marketing Insider. Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism.
  • KAON  |  THURSDAY, DECEMBER 3, 2015
    [B2B] Kaon Wins the EContent 100 Award
    Filed under: News , Uncategorized Tagged: B2B , Digital content , Digital Content Industry , Digital marketing , EContent100 , Kaon , Kaon Interactive , marketing. News Uncategorized B2B Digital content Digital Content Industry Digital marketing EContent100 Kaon Kaon Interactive marketingKaon Interactive wins the EContent 100 award!
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Not just in B2B marketing. If you want to instil discipline and make tangible enhancements to your B2B lead generation and demand generation efforts, you need to take on a serious diet—one that cleanses, detoxifies and rejuvenates your process and systems to deliver the best results. Not just in the world of business. Why “30-Day”?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 24, 2011
    [B2B] Coming soon to a P-Cube Near You
    All Getting & Losing Business B2B marketing bizmarketer corporate overlords Elizabeth Williams Generation G GenG getting the business Google Keebler Elves linkedin P-Cube PowerPoint procurement selling to big companies selling to small companies value propositionIt’s been about a year since we met our friends in the P-Cube. Not us.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Our Home Page Work-Over at Find New Customers
    also invite you to check out our world-class blog,  Fearless Competitor , as well as our weekly B2B marketing show,  Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world. Or use the form below to schedule your free 30 minute business review to discuss  B2B lead generation  in your company.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 6, 2016
    [B2B] Red is the New Blue!
    Market Intelligence Thought Leadership b2b sales intelligence insideview big data insideview information technology insideview IT insideview market intelligence insideview red ocean insideview sales intelligenceBefore you declare me color blind, let me clarify. However, let me briefly explain before presenting my argument.
  • THE CONTENT FACTOR  |  TUESDAY, APRIL 6, 2010
    [B2B] Whose Marketing Plan Is It, Anyway?
    There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect?
  • VIDYARD  |  THURSDAY, JANUARY 7, 2016
    [B2B] The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve
    recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Historically, lead generation has been the engine that drives B2B profits. Traditional B2B marketing has been very focused on individual leads. But an adoption trend and a bunch of analyst hype doesn’t constitute necessity.
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 2, 2011
    [B2B] 2010 in review for Fearless Competitor
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [B2B] How to Make Sure Your Lead Management Strategy is Kick Arse!
    If you’re ready to take a closer look at the importance of lead management in a successful B2B marketing strategy, visit our lead management software page to learn about Marketo’s solutions. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management lead generation
  • WINDMILL NETWORKING  |  TUESDAY, JULY 7, 2015
    [B2B] How Social Sales Meets Evolving Customer Expectations
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Make no mistake. Buyer behaviors have changed. They are more informed. Author information. Craig Jamieson. Craig M. Social Sales
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [B2B] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    Today we release B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by Marketo. This report shows how B2B companies with over 1,000 employees approach content marketing. only 29% of B2B enterprise marketers said yes. Each one has focused on a specific vertical. Just … wow. Conclusion.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass
    B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – A Day Made of Glass (by Corning). In this weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers shares a key marketing lesson using wit and humor. Day Made of Glass.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [B2B] Why Do You Tweet? Social Media And Your Personal Brand
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [B2B] 5 Ways Video will Transform Digital Marketing in 2016
    2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Last year we saw a significant increase in the use of interactive videos to create two-way conversations with digital audiences and to drive more engagement in content marketing programs, particularly in B2B markets. Video blogs. 8.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [B2B] Help Shape and Improve #B2BChat!
    On the next #B2Bchat, we’ll discuss if the chat is (or isn’t) meeting your needs as B2B marketers, and how we as the community can help improve it. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5. What makes you come back?
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [B2B] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Design
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [B2B] 9 Steps to More Pinnable Pinterest Pins for Your Business
    In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, I reviewed some of the boards you can create for your business and some of the ways that B2B businesses can use the network. There is no doubt that Pinterest is rising in importance for marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. But, I digress.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [B2B] Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan
    The post Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan appeared first on Great B2B Marketing. B2B Brand Brand Promise Branding Lead-to-Revenue lead-to-revenueWhen I published my recent book, The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™, I chose brand strategy as […].
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [B2B] Your Marketing Results Are Not In Your Control
    On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. The increase wasn’t because of great search engine optimization.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [B2B] Come Together.the Best of Collaboration
    Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Surprising Things We've Learned in Two Years of B2B Blogging. Steps to a Successful B2B Blog. Read on! Savvy Speaks: Collaboration Tools That Rock.
  • SAZBEAN  |  MONDAY, NOVEMBER 15, 2010
    [B2B] An Important Driver of Business Success – Follow-through
    Tags: B2B B2C Business Marketing Strategy
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [B2B] February Fan of the Month – Christine “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [B2B] Don't Count on Marketing Automation to Solve All Your Lead.
    However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. You need to rethink your business model first and fast. All Rights Reserved.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 31, 2014
    [B2B] The 10 Best Infographics To Inspire Your Content Marketing
    The post The 10 Best Infographics To Inspire Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. But making a good infographic isn’t easy. Content Marketing
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [B2B] Is There a Best Time To Recycle Your Leads?
    B2B Marketing Automation/Email Marketing customer journey lead recycling lifecycle marketing note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business."
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [B2B] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; MarketingThere’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] What is a Lead? What is a Prospect?
    Get a free chapter from Maximizing Lead Generation by B2B Marketing expert, Ruth P Stevens, and learn how to build a world-class lead generation process. Read on to see how other B2B leaders define these terms. B2B Lead Generation Marketing and Sales Alignment Marketing and Sales Funnel B2B lead lead prospect jonmiller2.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [B2B] Adopt Zero-Time Selling and Boost Sales Now
    CONTENT - In a MarketingSherpa study of B2B buyers , the #1 piece of information they want in the first step of the buying cycle (”Awareness” phase) is budgetary pricing. SPEED - An MIT study on B2B buyer behavior shows that you lose a prospect’s interest after just 5 minutes of them waiting for a [pricing] request.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [B2B] Adopt Zero-Time Selling and Boost Sales Now
    CONTENT - In a MarketingSherpa study of B2B buyers , the #1 piece of information they want in the first step of the buying cycle (”Awareness” phase) is budgetary pricing. SPEED - An MIT study on B2B buyer behavior shows that you lose a prospect’s interest after just 5 minutes of them waiting for a [pricing] request.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [B2B] Understanding Intent Behind Content Consumption
    B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Related: B2B Content Is a Dead End. 2. You know millions of people saw your content. Search provides a good model.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 12, 2016
    [B2B] Top Hashtags Used By CMOs and CIOs
    Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership. CMO Corner
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [B2B] The 1-2-3 of Putting Your Lead Scoring to Work
    The 1-2-3 of Putting Your Lead Scoring to Work was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoringby Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? Even though scoring is turned on, it may not be sending MQL to Sales right away.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [B2B] Email Deliverability by Design: An Important Checklist
    Email Deliverability by Design: An Important Checklist was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Privacy and Deliverability b2b marketing checklist Email deliverability email design Email Marketing marketing campaignby Josh Aberant This week Marketo released an Email Design and Creative Checklist. 
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [B2B] The Critical Ingredients Of Effective Demand Generation
    Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing must drive sales for the business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [B2B] Review of Return on Influence – by Mark W. Schaefer
    Very well written book on an import topic in B2B marketing. Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. Four and one-half stars out of a possible 5. This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. below).
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 3, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy” Ryan Plourde, Principal at AbleBridge Inc, Greater Boston Area. ” Lisa Crewe, Sr.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [B2B] 4 Steps for Making Demand Generation More Social
    While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Step 1: Build Awareness. And you don’t need to be an HTML jockey.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] To Coach or Not to Coach
    To Coach or Not to Coach was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Salesby Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. But I’m often left disappointed. Others are aghast, think the candidate needs to be quick on their feet and react accordingly.
  • FATHOM  |  MONDAY, FEBRUARY 3, 2014
    [B2B] Sales Advice Translated for Marketers
    In a B2B context, you want to consider what your buyers’ job roles are, what challenges keep them scrambling for answers, and what makes them look good in front of their bosses. 6.  B2B Sales-Marketing Alignment sales Everyone says knows we live in a buyers’ world. It’s true. You don’t need me to tell you that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Does Content Marketing Really Have a Confidence Problem?
    By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? Not bad for a piece of content. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” We all know Content Marketing is hot.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [B2B] It’s Time to Fire Your Sales Team!
    Sales Intelligence Social CRM B2B b2b sales CRM crm 2.0 If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? You should fire all of them and hire people that are tuned into sales 2.0. Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 18, 2011
    [B2B] Buyer Personas are critical, Mr./Ms. CEO
    Buyers personas are the foundation upon which great lead generation programs are built. (In a recent MarketingSherpa study, they found the biggest problem at B2B sellers was a lack of quality sales leads.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [B2B] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    “…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. Steps to Refine Your B2B Marketing Approach in a Digital World. 1. It’s a given.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [B2B] What Are the Top-10 Marketing Books?
    To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [B2B] Bizible Joins The Account-Based Marketing Leadership Alliance
    The goal of this group is to demystify ABM technology and provide B2B marketers with education on how to create the right technology stack to scale and measure their efforts, something we care deeply about. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, DECEMBER 23, 2009
    [B2B] Handling “the” question about Social Media - ROI
    Read Are B2B Marketers Sabotaging Their Own Success? Tags: B2B Marketing B2B Sales Lead Conversion Social Media I just read yet another blog post about how hard it is to justify efforts spent on social media. The post was, of course, followed by many others comforting the poster that they knew how he felt. Happy Holidays!
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages? 8.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [B2B] Looking Outside In: Know Your Buyers First
    Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] How Marketers Can Decipher the Data Deluge
    The data holds huge opportunity for B2B marketers, but many encounter a roadblock when they learn that they need to clean and sort through the deluge of numbers in order to convert the information into valuable insights. Since everything from your car to your thermostat is now connected, data is being created faster than ever.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 27, 2012
    [B2B] This is the week that was: The times they are a-changin’
    What with pitches, new business wins, campaigns going live and the Olympics, squeezing in a consistent flow of weekly round ups for the world of B2B is no easy feat. About five years ago the B2B marketing community was getting very excited about the whole social media thing. We hold our hands up. But that is of course no excuse. Enjoy!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [B2B] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Gamification: 6 tactics for B2B marketers. And it’s filling the sales pipeline in the process.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] It’s Not A Petroglyph, It’s Our Marketing Plan
    All Random Rants Stupid Ideas B2B marketing bizmarketer branding cave paintings corporate overlords Elizabeth Williams Hand-Wringers lazy marketers linkedin marketing plans planning PowerPointThese were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 10, 2015
    [B2B] How to Use LinkedIn Groups for Social Selling
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Active means contributing, not merely belonging. Certainly, for all […]. Author information. Craig Jamieson. Craig M.
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