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  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] Watch eMagine’s Mad Lib or Money Maker: SEO Best Practices Webinar – LIVE or recorded
    B2B Web Strategy Search Engine Marketing Have you ever wondered if you were writing the best possible content for the search engines? Do you know if you have mastered the ninja art of SEO copy-writing? Now is the change to get a front row seat to learn from our experts here at eMagine. We all know that search engines are integral to the success of your website and blog. Almost 85% of internet users find your website using search engines like Google.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [B2B] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 21, 2011
    [B2B] Don’t risk your ranking in a website redesign… read this
    B2B Web Strategy Driving Traffic Search Engine Marketing Web DesignIt happens to all growing companies… you’ve outgrown your current website, and need to re-do it. First of all, congratulations! …for facing up to the need, and not putting the remedy off until the site becomes an embarrassment. Second, assuming that your current site has been performing reasonably well in terms of lead generation/conversion, you’ll [.].
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 3, 2010
    [B2B] Maximize Your Trade Show Investment – B2B Marketing and Sales Tip #297
    In light of Dreamforce coming up this week, we've been busy planning as I'm sure many of you have. In an effort to boost our traffic and ROI from the event, I've been scouring various blog posts and best practices recently, and I've found a lot of great information. Brian
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Trending in B2B: Earnest’s Top Tweets in July
    A good while ago, Earnest embarked on a quest: to feed the good b2b marketing folk of this land – a regular diet of news, analysis and occasional randomness from the world of b2b via the monster that is Twitter. Vital statistics for b2b marketers: Earnest’s new video – from social media adoption to the changing b2b buy cycle – [link]. The key questions those in B2B should be asking about mobile – [link].
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 24, 2017
    [B2B] How to Sell to a Complex Buyer
    In Part 2 of the CEB Sales Roundtable, we discuss how B2B buyers are becoming more complex—and what we need to do to make the sale. The transcript is below or you can listen here. Working Smarter
  • B2B LEAD BLOG  |  THURSDAY, DECEMBER 9, 2010
    [B2B] Using Events to Drive Sales Conversions – B2B Marketing and Sales Tip #299
    Here are some more quick tips to make sure the budget you're allocating to events (like Dreamforce) is driving real leads into your funnel: Make sure each person attending the event has goals assigned to them. Some examples include– X # of people scanned, X # of demos, X
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 6, 2009
    [B2B] B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz
    For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Tags: Thought Leader Interviews b2b business blogging lead generation sales 2.0
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Study: 49% of Content Marketers Aim to Drive Brand Awareness
    62% of B2B Marketers’ Content Strategies Improved in the Past Year. The Content Marketing Institute and Marketing Profs benchmark report “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends – North America” discovered 62 percent of B2B marketers believe their current content marketing approach is more successful than one year ago. B2B Marketing News Industry News content marketing marketing social media
  • INTEGRATED B2B  |  MONDAY, SEPTEMBER 1, 2014
    [B2B] Is your company magazine a one-hit wonder?
    Company magazines continue to consume a significant proportion of many B2B marketing budgets. Many B2B websites struggle to deliver content that is really interesting and engaging. Fortunately, this flexibility is very much within reach of even the most limited B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [B2B] Is Blogging Really Marketing ?
    Marketing Tips b2b blogger blog marketing business bloggingIf you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video. In just the last 3 months alone more has happened to this business as a result of blogging than anything else.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [B2B] Is Blogging Really Marketing ?
    Marketing Tips b2b blogger blog marketing business bloggingIf you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video. In just the last 3 months alone more has happened to me as a result of my blogging than anything else.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Sharing With Google+ Improves Marketing Effectiveness
    Sharing With Google+ Improves Marketing Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Marketing Effectivenessby Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile.
  • B2B SEO  |  FRIDAY, JULY 23, 2010
    [B2B] Be Careful What Assumptions You Make with Analytics
    Tags: B2B Search Engine Optimization
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [B2B] 3 European Marketing Trends
    Well, when Eloqua CEO, Joe Payne, unveiled the Eloqua AppCloud , the industry’s first marketplace for B2B marketing applications, it was obvious that marketers, no matter where they might be from, loved the idea of getting a full view of potential buyers. by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [B2B] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content. However, 24% of B2B marketers identified content marketing as their most exciting opportunity, compared to just 11% of B2C counterparts. (
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Google+ business accounts sharpen focus with new adds
    B2B Web Strategy Social MediaLast month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Google’s busy summer: two new features improve search
    B2B Web Strategy Search Engine MarketingJust in case you were worried that Google might take the summer off… a couple of recent announcements should set your mind at ease. Enhancements to Sitelinks. If you haven’t been paying really close attention to search results pages, you may be wondering just what Sitelinks really are. If you look below the clickable listing [.].
  • FATHOM  |  MONDAY, MAY 12, 2014
    [B2B] Marketing Automation and the Power of Listening
    Mike Schultz and John Doerr recently published an entire book devoted to what B2B buyers say: Insight Selling: Surprising Research on What Sales Winners Do Differently. This work was the result of surveying 700+ B2B buyers responsible for $3.1 Marketing Automation / Email Sales & Marketing Alignment b2b listening
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [B2B] Are Marketers Afraid to Sell?
    Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” It was a knock, the final proof that this B2B marketer did not know how to market. Here are some of the things we know about modern B2B buyers. Your Turn Do you believe selling B2B solutions based in part on price is always a bad idea?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [B2B] 2013 Roundup of Marketing Miscellany
    Seventeen winning B2B and B2C campaigns are analyzed and evaluated. B2B Marketing Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity. Video: Lots of brands had a good year on YouTube.
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [B2B] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [B2B] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 9, 2016
    [B2B] How Content Operations Can Create Marketing and Selling Breakthroughs
    Almost every week I see fresh survey results that continue to reflect the long-standingchallenges that B2B marketers face (Content Marketing Institute). Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? More importantly, I speak with people […].
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 16, 2011
    [B2B] The Savvy Sisters’ tips on creating effective white papers
    B2B Web StrategyWe’ve visited the subject of white papers in this blog fairly often, because they play such a critical role in online marketing for most B2Bs …and especially technology-based B2Bs. In our latest, we talked about what you can do to indicate that you take your white papers seriously …and how doing that tends to cause [.].
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [B2B] Register Now: Must-Attend Marketing Sessions at Dreamforce
    Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [B2B] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [B2B] Bring Your Own Brings Big Changes to IT B2B Marketing
    The impact will be felt as much by B2B IT marketers as by the beleaguered IT departments. A consumer not a B2B model. And the fluffy consumer people do that far better than a B2B marketer. Back in the day, if your work gave you a laptop or mobile phone , you felt favoured and honoured by such gifts from the corporate gods. And the kit you were given was always several grades better than you could afford to get yourself. But that was then this is now.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). For B2B companies, subject lines that contained the words "alert" and "breaking" performed well. On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013).
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 5, 2013
    [B2B] How to Deal with a Myopic Marketer
    Role of the CMO b2b CMO marketing resultsAre you dealing with a myopic marketer? Someone who can’t see the forest for the trees? Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Three that I identified are 1. The Myopic Marketer; 2. The Marketing Micromanager; and 3.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 19, 2012
    [B2B] How to Blog: How Often Should I Blog?
    Blogging b2b blog marketing results social media writerHow often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? If you are writing your blog to establish yourself as an expert in your industry, you have some leeway as to how many blog posts you publish each month.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 28, 2011
    [B2B] Is Your Marketing Consultant Strategic? Tactical? Or Both?
    Marketing Strategy b2b marketing social media strategic planning strategyTweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 4, 2011
    [B2B] You Paid for More Traffic to Your Website – Now What?
    Inbound Marketing b2b content customer marketing strategy websiteIf you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers.
  • LEADERSHIP  |  FRIDAY, OCTOBER 7, 2016
    [B2B] Interesting Infographics: How to Connect with Influencers at Conferences
    I thought that we might do something a little different this week and consider how you can leverage yours and your team’s attendance at conferences in your B2B lead generation playbook. Relationship-building B2B home influencer infographic marketing relationship-buildingNetworking is a big part of attending conferences – for many people, it’s the main reason that they go. The problem is, a lot of people find it really daunting to approach others.
  • THE POINT  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?
    B2B Marketing Demand Generation Inbound marketing lead generation b2b demand generation b2b lead generation inbound marketingIn part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. In under 10 minutes, you’ll learn: • the most effective demand generation vehicles in today’s digital environment. inbound or outbound – what makes sense for your product?
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [B2B] Call Tracking and PPC. Are You Doing it Right?
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Call Number Tracking Call Tracking Numbers Marketing Automation Software Pay-per-Click Marketing PPC Attribution PPC marketing4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising.
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [B2B] The Differences Between Behavioral Segmentation and Audience Segments
    B2B Marketing Zone Marketing Tips ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation demographics geographic segmentation geoip Marketing Automation Software Marketing Personalization marketing segmentation Predictive Content targeted marketing
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 7, 2016
    [B2B] Three Ways to Improve Personalized Marketing
    B2B Marketing Zone Marketing Tips ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation demographics Dynamic Content geographic segmentation geoip Marketing Automation Software Marketing Personalization marketing segmentation Predictive Content targeted marketingThree Ways to Improve Personalized Marketing We are living in the era of marketing personalization.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 28, 2013
    [B2B] What is Duplicate Content?: What you don’t know may in fact be hurting you
    B2B Web Strategy Content Development Search Engine MarketingFor many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] 2016 B2B Marketing Strategies: Trend Tech-Savvy, Data-Rich, and Customer-Focused
    It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. B2B Buyers Behaving More Like Consumers.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [B2B] New Research on Why CRM Fails…Also Lessons for Marketing Automation
    Filed under: B2B marketer's job , Business management , Customer knowledge , Governance of the marketing function , Marketing technology , Uncategorized Tagged: Customer relationship management , Marketing , Marketing automation. B2B marketer's job Business management Customer knowledge Governance of the marketing function Marketing technology Uncategorized Customer relationship management Marketing Marketing automation
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [B2B] How do I Generate More Leads from my Website?
    Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of.
  • ANNUITAS  |  TUESDAY, JUNE 25, 2013
    [B2B] The Danger in Managing to the Funnel
    While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel. Blog Buyer''s Journey Demand Generation Funnel management Funnel metrics
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [B2B] Announcing the Definitive Guide to Marketing Metrics and Analytics
    11,000 people have downloaded the Definitive Guide to B2B Social Media. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing Revenue Performance best practices marketing accountability Marketing Analytics marketing metrics marketing roi revenue cycle analytics revenue performance management
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [B2B] Get better targeted and more relevant emails from B2B Marketing
    At B2B Marketing, we’d rather be part of the solution than the problem, and that means allowing our members to make better use of our email feeds. This preference page and the Knowledge Bank Alerts allow you to ensure that B2B Marketing provides you with the right content for your needs at the right time – I do hope you take advantage of it, and let me know any feedback that you might have.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [B2B] Marketing in a Downturn Part 3: Aligning Sales and Marketing
    In the digital era, B2B marketing is not just responsible for getting names into the top of the funnel. Handing over only highly-qualified leads means Sales focuses all of its efforts on leads that are ready to convert, resulting in increased revenue and a better B2B marketing ROI. That’s a lot more qualified leads to hand over to sales, and a vastly improved return on B2B marketing investment.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 2, 2010
    [B2B] Enabling B2B Social Selling with Social CRM
    Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies. A Birdseye View of Social CRM in B2B Sales. Related posts: 5 Steps for Selling to B2B Customer 2.0 Debunking the Myths of Social Selling for B2B The social selling revolution is well underway for B2B companies. B2B Companies Must Keep Pace with the Customer 2.0
  • OPENTOPIC  |  SATURDAY, MARCH 12, 2016
    [B2B] 15 B2B Case Studies Show How Content Marketing Drives ROI
    Opentopic blog >> blog.newscred.com Content marketing is becoming more important to B2B businesses. Who is succeeding and why? 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say they are successful at tracking ROI (source: Ad Age) Here. Marketing Technology Cmo undefined
  • BRANDPOINT  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    Strategy b2b marketing content marketing strategyEvery year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Each area is then broken down into segments.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [B2B] How Sales (and Marketing) Is Like Dating
    Below is a step-by-step illustration of how human courtship mirrors the the 6 standard B2B purchasing phases. Sales & Marketing Alignment b2b B2B purchasing phases courtship dating Buyers and sellers. Interest in a product/service. Research, consideration, commitment. Closing. I’m talking about sales and marketing, right? I’m also talking about dating and relationships: Women are the buyers, men are the seller-marketers.
  • BRANDPOINT  |  TUESDAY, MAY 31, 2016
    [B2B] Getting the Most Out of Your Pharma Release
    Distribution b2b marketing pharma marketingSuccessful content marketing is about storytelling, and health care companies have some of the most exciting and inspiring stories to tell. On top of that, health is one of the few things we all have in common. No matter our fashion tastes, our home-improvement needs or our transportation preferences, we all care about our health. So why then are so many health care/pharma articles unsuccessful in the mat release space?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. In this week’s show, we share another lesson on Personality in B2B marketing. We at the B2B lead generation consultancy, Find New Customers congratulate them. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [B2B] Citrix Email Campaign Crashes on Takeoff
    Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [B2B] There is only one objective in social media: create learning networks
    There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And learning is integral to buying—especially in B2B. Tags: Social Media Thought Leadership B2B marketing customer collaboration Marketing Processes social media strategy There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 17, 2016
    [B2B] What do Data Solutions Mean for Marketing Technology?
    B2B data and database marketing are now an integral part of virtually every decision-making process. In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. In the past, marketers have had to operate blindly through trial and error, but this is no longer […]. The post What do Data Solutions Mean for Marketing Technology? appeared first on Marketing Insider Group. Content Marketing
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 11, 2009
    [B2B] Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
    Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume. ** technorati tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups del.icio.us
  • B2B LEAD BLOG  |  THURSDAY, SEPTEMBER 24, 2009
    [B2B] How to Find More of Your Best Customers – B2B Marketing and Sales Tip #261
    Do you know who your customers are? Not just by name, but do you know what they actually do, why your product is a good fit for them? Better yet, do you know what makes some of your customers less than a good fit? Here at ReachForce we try to
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 24, 2014
    [B2B] This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!
    B2B social media Behavioural economics mobile twitter Multi-device Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. Read more about the tool here: [link]. What was your first tweet?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 18, 2010
    [B2B] Social Media for B2B Licensed Brands
    Many B2B companies produce licensed items as an extension of their product line. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing to consumers, it is the job of manufacturer, the b2b company in this case, to market these products to the retailer. The above suggestions don’t just apply to licensed product manufacturers, but to any B2B company that is a reseller of branded products or services.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [B2B] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. 12 Stats on B2B Clients of Paid Search Agencies from the State of Pipeline Marketing Report. How to Scale B2B Paid Search. Scaling B2B paid search is not easy.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [B2B] Top 3 Reasons Your Content Marketing Program Fails
    Everyone in B2B marketing says content marketing is important. And yet most B2B marketers don’t feel like their content marketing is effective. Time and time again, B2B marketers keep making the same mistakes. Related: Why Your B2B Marketing Content Sucks. Sadly, this is the real role content plays today for many B2B marketers. Everyone is increasing content marketing’s share of the budget.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 5, 2013
    [B2B] What To Do With Your Detractors
    Most B2B customers will forgive your first few mistakes, so you have to screw things up more than a few ways to get some of them into snit big enough to burn you. CRM Getting & Losing Business Random Rants B2B marketing bizmarketer customer service detractors Elizabeth Williams linkedin Net Promoter Score porcupines Here are some signs you might have a few Detractors in your customer base.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] “Content Rules” Is a Desktop Reference for Social Marketers
    There’s even a chapter devoted to B2B marketing, an often overlooked category that the authors assert can be just as innovative as the consumer marketing sector. B2B Book Review Tips blogging marketing ann handley cc chapman content rules writingMy mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it. By that metric, pages 157-168 of Content Rules are worth the cover price alone.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] Google+ for B2B Marketing and Branding
    Wondering if an active Google+ account is a good way to engage your B2B company’s customers and prospects? If you understand how social networks can help your B2B business tap into a sizeable market both on and off Google+, you might stop wondering and start +1ing. Here are some facts to consider
  • CONFLUENT FORMS  |  THURSDAY, DECEMBER 15, 2011
    [B2B] The World isn't flat; use location to your advantage
    best practices western massachusetts advice local first b2b small business sales businessGlobalization isn't a force to be reckoned with. As the World has shrunk in size due to the lowered cost of shipping, the Internet, and formerly 3rd world countries investing in their infrastructure, suddenly companies no longer joust with just their local competition, but are pitted against firms in Argentina, Indian, Mexico, China, Lithuania, etc.,
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide on Trends for 2016
    New Guide Predicts B2B & Inbound Marketing Trends for 2016. December 16, 2015 – Leading business to business (B2B) marketing agency KEO Marketing realizes that many businesses are already looking ahead to the New Year and contemplating ways in which they can improve their marketing strategy to achieve better conversions rates and boost their overall results. Phoenix, AZ.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [B2B] How, When and Where Buyers Want Case Studies
    For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. In short, buyers evaluating technology B2B purchases find customer stories valuable in their decision-making and they share them with others. Share: Tags: B2B marketing Case studies in the sales process Using Customer Stories
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [B2B] Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
    B2B Marketing Content Marketing 2015 marketing planning The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many hours are spent on dissecting data, dreaming up ideas, and putting together thick decks. Often, the marketer’s hard work will get a moment in the spotlight in the form of a presentation to the executive team.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. For B2B marketers, this environment requires a renewed focus on three elements and one major change. Meeting the needs of an audience that is hesitant to register and engage directly will require B2B marketers to redefine a marketing contact and restructuring their marketing automation around a new channel-agnostic contact. “Why do you want my email and phone number again?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Best and Worst Stats of 2014
    Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
  • B2B LEAD BLOG   |  THURSDAY, JUNE 2, 2011
    [B2B] Traits of the Best Teleprospectors
    Tweet Last month’s webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo , prompted a great question: “What should I look for in a teleprospector?”. Share and Enjoy: B2B Telemarketing Human Touch Inside Sales LeadershipUnfortunately, that can’t be answered with a fast, convenient sound bite. That’s why I’m going to do my best to respond here in my inaugural blog post.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] Lead Generation is Crippling Demand Generation
    When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. These terms are often used interchangeably by B2B marketers. Drip-based email nurture programs, which have a very low incremental cost per contact, and the recent rise of marketing automation has made this approach the primary one I see among B2B technology marketers today.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [B2B] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    According to the B2B Content Marketing 2015 Benchmark Report , published by Content Marketing Institute and MarketingProfs, a vast majority (70%) of the most effective B2B marketers are creating more content than they did one year ago; however, not even half (44%) of those marketers have a documented content marketing strategy. Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice!
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 18, 2012
    [B2B] Before Deep Diving Into B2B Social Media Marketing.
    As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. ” Are you a B2B marketer who’s active in social media? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.
  • WEBBIQUITY  |  TUESDAY, APRIL 27, 2010
    [B2B] How Marketers are Using Social Media for Business: New Report
    B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [B2B] 2011 Sales & Marketing Success Conference
    Filed under: Conferences Tagged: b2b sales , crm 2.0 , Enterprise 2.0 , linkedin , Sales 2.0 , sales productivity , Social CRM , social selling. Conferences b2b sales crm 2.0 Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [B2B] The Rise of the Revenue Marketer
    The Rise of the Revenue Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability Demand Generation Modern B2B Marketing b2b marketing best practices Marketing Automation revenue marketer revenue masters
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 28, 2011
    [B2B] B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships
    Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns The internet has given us a new type of relationship we never would have had without it: online relationships.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [B2B] B2B Hubs Or PPC? Are All Leads Created Equal?
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. A B2B Directory website example is ThomasNet. ONE COMMENT ON B2B Hubs Or PPC?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts, including recently Lisa Arthur, Chief Marketing Officer of Aprimo (a client of Find New Customers ). Being included with such luminaries of B2B.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [B2B] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketingby Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [B2B] How To Write a Privacy Policy for Your Website
    B2B Web StrategyIf you are a business, and you have a website, you should have a privacy policy. Period. A privacy policy outlines what a website collects and does with any information provided by visitors to that website. A privacy policy is not the same as Terms of Use. Terms of use dictate, in a very specific, [.].
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [B2B] A blueprint for customer service excellence
    Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] This is the week that was: The science of Christmas charm
    The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. With the B2B awards just around the corner, we thought it was high time to start shouting about some of the great work we have done over the last year. B2B Marketing Opinion of the week.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [B2B] Social Media In Demand Generation: Cracking The Mystery
    by Maria Pergolino So you bought into social media as a B2B demand generation channel. Social Media In Demand Generation: Cracking The Mystery was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Demand GenerationYou built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 31, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014
    Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B. Thursday: Finally, on Thursday, Megan wrote an article about B2B companies using a specific social media site: Why should a B2B Sales Company Have a Facebook Page? It''s officially the end of the first month of 2014.
  • OVERGROUND  |  FRIDAY, AUGUST 14, 2015
    [B2B] The Right B2B Ecommerce Digital Marketing Mix
    More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [B2B] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
    To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation Modern B2B Marketing sales and marketing alignmentby Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? You mean you didn’t remember everything ? Not to worry.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [B2B] Marketing Leadership: 5 Steps To Learning Agility
    At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson. Last summer, I joined 800+ B2B Marketing leaders at the annual Business Marketing Association conference in Chicago. But, we need to adapt, acquire new skills and grow as marketing leaders: 97% of B2B Marketing professionals see the pace of change accelerating.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [B2B] 3 Tips for Conversion with Mobile Ads
    Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. B2B Marketing Mobile Marketing mobile adsWith the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. However, simply deploying a mobile ad does not guarantee conversions. You can’t expect the ad to do all the work by itself.
  • THE ROI GUY  |  THURSDAY, APRIL 29, 2010
    [B2B] Today's Most Significant Challenges for B2B Marketers to Overcome
    In their annual B2B Marketing Benchmark Survey of 147 Marketing Executives, MarketingSherpa indicates the top challenges for marketing, all of which point to Value Marketing Tools as a potential solution. MarketingSherpa , indicates from their latest research, “The call from the sales force is not Give us more leads -- it’s Give us better leads.”
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [B2B] Easy Search Marketing Advice with Rand Fishkin
    Generating Link popularity for B2B is hard, but not impossible. Most B2B sites only think about the product they need to market, when it should be around the brand. Easy Search Marketing Advice with Rand Fishkin was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing lead generation Lead Scoring Search Marketing SEO
  • THE POINT  |  FRIDAY, JUNE 11, 2010
    [B2B] New White Paper: Top 10 Tips for Lead Nurturing Success
    Note: I’ll also be presenting on the same topic at 1:30 PM PST on Tuesday, June 29 as part of the Focus Interactive Summit: Mastering Lead Management, an online event featuring B2B thought leaders like Ardath Albee, Mac McIntosh, and David Raab. Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation Just getting started with lead nurturing?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [B2B] What is Lead Scoring?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring b2b marketing definitive guide Marketing Automationby Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 5, 2012
    [B2B] Find Out Who Makes the Decision to Buy
    If you are a B2B sales specialist, you will need to evaluate the buying strategy of your prospect in terms of the buyer(s) that you will be dealing with. prospect outreach b2b sales Buying Group Committees Contact Number Corporate Decision Makers Doughnuts E Mail Address Ears Generic Response Initial Query Initial Research Lean Times List Of Names Motivations Prospects Queries Sales Pitch Sales Specialist Wares Water Cooler
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [B2B] Treat Your B2B Customers Like Vanderbilts
    Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Increasingly, B2B companies are using social media tools and connections to seek out new vendors and partners. Related posts: Google can find your B2B Company, but can your Customers? How B2B Social Media Campaigns are Like Thanksgiving Dinner Last Thanksgiving I wrote a post for another blog comparing.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 28, 2008
    [B2B] B2B Marketing Confidential: Check out Tom Shin's Basketball Blog
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Anyway, its not B2B, but I guess its marketing, and the auction thing is borderline analytics.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 24, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyToday we take a look at some client testimonials on our work with them: Alison Natali , Marketing Manager at MicroLink LLC, Washington D.C. Metro Area. “eMagine was a wonderful company to work with to redesign the MicroAutomation website.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] 5 B2B Social Media Posts to Wrap-up the Week
    The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. However, please review the B2B statistics with caution. The State of B2B Social Media Marketing [INFOGRAPHIC]. B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. Another discovered that 46% of B2B marketers thought social media was irrelevant.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 4, 2016
    [B2B] What CMOs Really Think About Account-Based Marketing
    There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. A few noteworthy discoveries include: For today’s B2B CMOs, ABM is not optional. Is account-based marketing (ABM) a short-term trend or a long-term strategy?
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