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  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [B2B] Everything You Want to Know About Account-Based Marketing
    If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here. I’ve thoroughly enjoyed reading this as it is the most complete exploration of the topic I have come across. Blog ABM.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [B2B] White Paper | Email Marketing
    “Email is the lynchpin of B2B marketing today&#. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Joel Book, ExactTarget. Click the image below to download it. What do you think?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [B2B] How Marketing Technology Can Help Tell Brand Stories
    ” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. “Too many times brands get excited about B2B marketing technology and how to look ‘cool’ and focus on how to implement the technology rather how the technology can tell their brand story. Success
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [B2B] 3 Traits Of Superstar Marketers
    In B2B, this means making the sales leadership team a priority customer. This means creating a partnership of equals and walking the fine line between serving the needs of the sales team while staying away from the order-taking that plagues so many B2B Marketing organizations. What separates the best marketers from the rest? Empathy.
  • OVERGROUND  |  MONDAY, FEBRUARY 15, 2016
    [B2B] 4 Ways to Enhance B2B Customer Experience With Mobile Web Design
    Enhancing B2B customer experience has the ability to deliver an inspiring experience for your buyers and will move them through the journey, from awareness to revenue Why invest in a brand that doesn’t inspire you to lift beyond?
  • OVERGROUND  |  MONDAY, APRIL 4, 2016
    [B2B] 3 Keys to a B2B Sales Strategy That Challenge Typical Sales Conversations
    We've compiled 3 keys to developing a B2B sales strategy that challenges that status quo sales conversation and builds prospect's confidence in your strengths and offerings
  • B2B MARKETING INSIDER  |  MONDAY, MAY 9, 2016
    [B2B] Swiped: 5 Steps To Content Marketing In A Post-Tinder World
    There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving […].
  • THE POINT  |  WEDNESDAY, OCTOBER 21, 2009
    [B2B] Are Social Links the Answer to Lagging Email Response?
    Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. The report is based on research that reviewed more than 500 email messages containing links to social networking sites.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 20, 2012
    [B2B] Follow every Mad Marketing TV guest on Twitter here
    Besides hosting Mad Marketing TV, Jeff is President of the B2B demand generation  and global marketing company, Find New Customers. Twitter List of Mad Marketing TV guests. Jeff Ogden, host of the popular marketing show, Mad Marketing TV , created a. Twitter list of all the guests on the show. As guests appear every week, the list will grow.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 4, 2011
    [B2B] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you. What do you think?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [B2B] [Cartoon] Meet Ellber, The Marketing Manager
    Email marketing audience b2b marketing Demand Generation email Email Marketing increase conversions marketing automation relevancy targeting targeting and segmentationby Amber Stevens | Tweet this Meet Ellber. Ellber works as a marketing manager at a donut manufacturing shop. How do your results compare? Share email. Facebook. LinkedIn.
  • DISCOVERORG  |  FRIDAY, MAY 6, 2016
    [B2B] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    IT Marketing Strategies IT Sales Strategies Sales Development Trade Show Prospecting B2B B2B Insights B2B Sales B2B Sales Insights Decision Makers Good Data Good leads Henry Schuck lead dataTrade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?
  • DELICIOUS B2BMARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Microsites: The next big thing in B2B
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [B2B] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Steps To Become A Brand Publisher by B2B Marketing Insider.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [B2B] 4 Ways to Manage Change Management For Successful Demand Generation
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. The studies show year after year that indeed, the B2B landscape has changed. and marketing automation.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, MAY 16, 2014
    [B2B] Title Tag Truncation: The Long and Short of It
    B2B Search Marketing b2b search engine marketing b2b search engine optimization b2b seo seo By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. While title tag best [.].
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. For most B2B companies, however, dark mobile traffic is not as big of a problem. direct.
  • OVERGROUND  |  WEDNESDAY, APRIL 29, 2015
    [B2B] Create the Ultimate Business Case for Your B2B Marketing Budget
    ​One of the top challenges B2B marketers face in setting their budget is attributing revenue results to justify that budget. While it should come as no surprise that executives hold their marketing departments accountable to delivering bottom line results, many marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [B2B] Initiative isn’t Given; You Take It
    We created the B2B lead generation consultancy known as Find New Customers – and it’s thriving. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Sales Lead Generation – Take the initiative. Love this concept by Seth Godin. Waiting for that acceptance letter?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [B2B] Lead Nurturing Overview
    B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • ANNUITAS  |  TUESDAY, JUNE 4, 2013
    [B2B] ANNUITAS Names Jason Stewart as Vice President Demand Generation
    ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. Press Releases B2B Marketing Demand Generation Demand Process Transforamation modern B2B Buyer look forward to being a part of this and helping the company to grow.
  • FATHOM  |  WEDNESDAY, FEBRUARY 12, 2014
    [B2B] Developing a Manufacturing Content Strategy? Do This First
    About 49 percent of B2B marketers don’t have a documented content strategy. Content Creation & Strategy Manufacturing Industry b2b content content manufacturing content manufacturing online marketing If you’re part of this group, chances are you’ve heard over and over that having a content strategy is important. Digging Deeper.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [B2B] How To Focus On Your Marketing Plan
    Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Hogwash! You
  • ANYTHING GOES MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [B2B] The Slow Death of Email and What You Can Do About it
    Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [B2B] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. New ones. link].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [B2B] How to Generate Expert Credibility
    It is a matter of presenting one’s self as a B2B sales expert on solving the unique problems of prospects and customers in their niche. In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. There are direct benefits for doing this. Sales 2.0
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 4, 2013
    [B2B] This is the week that was: Responsive design, B2B branding and email predictions
    Our very Earnest take on the past week - taking a look into the world of B2B marketing. This week McKinsey released a fascinating report looking into the characteristics B2B customers are really looking for vs. the ones companies are most often portraying. This is the week that was. Insight of the week. link]. qonDX. link]. link].
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 11, 2011
    [B2B] 3 out of 4 companies say lack of quality leads is #1 problem
    According to MarketingSherpa‘s 2011 and 2010 B2B Marketing Study: In 2010, over 2 out of 3 (68%) of B2B companies said generating high quality leads was their biggest problem.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] Back to the Basics: Marketing with a Strategy
    B2B Marketing Business Marketing Association Content Marketing Content Strategy Leadership Marketing B2B content marketing Content Marketing Institute content strategy leadership marketing marketing communications October 14,2014. The CMI/MarketingProfs research points out that only 35% of content marketers have a documented strategy.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] Back to the Basics: Marketing with a Strategy
    B2B Marketing Business Marketing Association Content Marketing Content Strategy Leadership Marketing B2B content marketing Content Marketing Institute content strategy leadership marketing marketing communications October 14,2014. The CMI/MarketingProfs research points out that only 35% of content marketers have a documented strategy.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 7, 2011
    [B2B] Staying Clear of Spam Traps with Routine Data Maintenance
    True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since its become a recurring
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [B2B] The ‘Need Solution’ Buying Phase
    If you enjoy this series, we suggest you download this free white paper on B2B lead generation. Want to learn more about buying stages and B2B lead generation? Why is personality so important in B2B marketing? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [B2B] Jump-Start the Week with These 10 Sales Posts
    Are You Lost In a B2B Sales Lead Paradox? Filed under: Sales 2.0 , Sales Data , Sales Intelligence Tagged: b2b sales , lead generation , marketing , Sales , Sales 2.0 , Sales Data , Sales Intelligence , Social CRM , social selling. Sales Data Sales Intelligence b2b sales lead generation marketing Sales Social CRM social selling
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [B2B] Five Myths of Lead Management
    Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  In this post, we’ll dispel what we see as the Top 5 Myths of B2B Lead Management. As referenced at the beginning of this post, the B2B buyer is now more empowered than ever before. Lead Routing.
  • THE CONTENT FACTOR  |  MONDAY, MAY 3, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 3, the Engaged Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [B2B] How Weighted Touchpoints Increases Attribution Accuracy
    But B2B customer journeys are more complicated and more fluid than ever before. Attribution models that factor in the account-based nature of B2B sales and marketing are another example of layering on B2B-specific factors. Multi-touch models do a great job of layering on key customer journey transitions into the model. Or 20% or 10%?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Trends and Predictions On The Future of Content Marketing [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Trends and Predictions On The Future of Content Marketing [Slides] appeared first on B2B Marketing Insider. The topic was the future of content marketing. Click to Tweet ).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] The Simple Guide to Lead Nurturing
    B2B Demand Generation | Lead Nurturing. Power of lead nurturing in B2B. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers is considered top experts in B2B lead nurturing and scoring and help companies implement best practices programs. is complex.
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [B2B] SEO Trends to Watch For
    B2B Internet Marketing B2B Marketing B2B Social Media Paid Search SEO MediaI was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste.
  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [B2B] Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
    Tags: cold calling marketing inbound marketing b2b marketing outbound marketing b2b siriusdecisions inside sales sales demand gen b2b sales
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [B2B] Week in Review - Feb 10th
    While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Predictive Buyer Modeling Is Changing the Future of B2B by @TonyZambito. Next week is Valentine's Day.
  • BIZIBLE  |  MONDAY, NOVEMBER 30, 2015
    [B2B] Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking
    It was mainly because B2C companies tend to invest more heavily in brand advertising, compared to B2B companies. As more B2B organizations and marketers increasingly value and invest in brand advertising, it’s more important than ever to measure it with meaningful metrics. That’s why view-through now matters for B2B marketers
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
    “We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [B2B] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. B2B services (-2.2%) and B2C product (-0.6%) companies will keep their budgets relatively flat. Buffer. Source: MarketingCharts ).
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 8, 2011
    [B2B] How To Get Started In Mobile Marketing
    Mobile is one of the hottest topics in B2B Marketing in 2011. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges  in how to get started. And there is not much experience in B2B Marketing with successful mobile campaigns. Relevance. Keep It Simple. Real-time.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 13, 2013
    [B2B] B2B[x] – Applying the 10x mantra for better performing marketing plans
    Here’s to B2B(x). If they ask for 10% better, why not aim for 10x better? At 1545 Charleston Avenue there is, by all accounts, an unassuming two-storey building that’s home to some pretty big brains. Wild rumours abound about what goes on there. He cites the idea of a car that goes 50 miles to the gallon. Here’s an idea.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Most of all, bring a point of view; here, every voice has value.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [B2B] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Join the webinar, The Video Marketing Landscape: What All B2B Marketers Need to Know , to discover: Video consumption behavior throughout the B2B customer journey. Believe it or not, posting videos on YouTube isn’t a video strategy.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] SocialMediaB2B.com Included in Updated Blog Infographic
    And there is a list of some of the blogs included that are more relevant to B2B companies. Are there other B2B blogs that offer great insights and value as you manage your social media programs? Social Media B2B. B2B Bloggers. Savvy B2B Marketing. B2B Marketing Insider. Chris Koch’s B2B Marketing Blog.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [B2B] 19 Unmissable B2B Marketing Blog Posts
    Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  7 Strategies for B2B Marketing during a Recession: The Definitive Guide. 2.  Big List of B2B Marketing Blogs. 3.  Ten Practical Trends in B2B Marketing. 4.  B2B Branding – Why Branding Matters in B2B Marketing. 5. 
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Marketing Big Data: Start this Year with a Plan
    Bridge the huge gap that exists for a B2B marketer between the need to shorten registration forms (for increased conversions) and the need to capture the rich demographic and firmographic information required to fuel lead routing, nurturing, scoring, targeting, and segmentation. Which 25%? Who knows. Identifying target personas. Start here.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [B2B] Mi6 Agency’s Top Charts for August 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [B2B] If you can’t measure marketing ROI, find the right alternative
    B2B marketers may measure against qualified leads. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We’ve all seen it. Opens?
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 4, 2013
    [B2B] This is the week that was: Responsive design, B2B branding and email predictions
    This week McKinsey released a fascinating report looking into the characteristics B2B customers are really looking for vs. the ones companies are most often portraying. UberFlip doesn’t seem to agree either – and this week treated us to a great infographic about where email marketing for B2B is heading next year. Insight of the week.
  • NUSPARK  |  SUNDAY, OCTOBER 10, 2010
    [B2B] A Personal Plea for Building Relationships
    Tags: Marketing Strategy Uncategorized b2b marketing relationships
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [B2B] No I Do Not Want To See Your Demo
    A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies.
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [B2B] Marketing to Inactive Leads – Why Don’t They Respond?
    B2B Lead Generation B2B Marketing Ideas Marketing TipsThe process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. One of those avenues is […].
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [B2B] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 8, 2009
    [B2B] Sales 2.0 Conference - Interview with Lee Levitt of IDC
    We all know that b2b demand gen has shifted dramatically in this 2.0 Mike: We recently completed a study that showed that with b2b appointments, a third of C/VP execs delegated down , do you see the sales process becoming more of a buying process where the prospects are dictating how we sell? sales b2b sales Conference. Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [B2B] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers. " Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Hopefully Optimistic? CMO Corner
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [B2B] It’s 10:00 PM. Is Your Content Where It Belongs?
    B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. The problem is, advertisers often do not know where their ads are running.
  • THE CONTENT FACTOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Marketing Success: When Buyers Self-Select
    B2B Buying Cycle Business to Business (B2B) Sales SupportI enjoyed speaking on the Focus Roundtable a few weeks ago on the topic of sales and marketing alignment, along with Dan McDade of PointClear , Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. You can listen to the recording of the event here.
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] How Understanding the Goals and Intent of Buyers Can Transform Marketing
    B2B Marketing Customer Journey Personas Buyer Journey Carla Johnson marketing Tony Zambito Type A CommunicationssSeptember 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [B2B] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So the problems remain or stagnate and get worse.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [B2B] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel, the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. Just in the last few days, I have received countless emails from organizations declaring ABM the new way to conduct marketing; that […].
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [B2B] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Here are some of my top picks: 1.  Garyvee is Awesome!). 3. 
  • CHRIS KOCH  |  FRIDAY, APRIL 8, 2011
    [B2B] How do you know when you’ve reached the next level in social media?
    I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). What is the next level of social media in B2B and how do you know when you’ve gotten there? The great thing about the experience was that this company is already doing social media. This was all about the how.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 13, 2012
    [B2B] Smooth Selling: A Voyage of Sales Prospect Discovery
    prospect outreach b2b sales Discovery earnings intelligence Little Time Lot Mechanical Engineering Nbsp No Doubt People Productivity Levels Prospects Rsquo Sales Prospect Smooth value proposition Verizon Voyage Wells FargoEngaging a prospect requires efficient pre-call research. Get to the Point. Saying, “Hi I’m Gary with Quickapps.com.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. But, I digress.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 3, 2012
    [B2B] This is the week that was: A social data explosion
    It’s the B2B community at it’s best. Content, budgets and leads are all important for B2B marketers. The B2B barometer was released recently and this infographic shows off some of the best stats from the report. This is the week that was. Marketing wake up call of the week. Take a look here. Social dominance of the week.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    If you still aren’t convinced, consider the top 5 reasons why Dreamforce is the ideal sales and marketing event for B2B marketers: Learn to maximize lead generation success. Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Held Nov. 30pm West Mezzanine 250.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [B2B] Savvy Week in Review - June 1
    Casey Hibbard shares a real-world example of how B2B marketers -- and their prospects and customers -- can get more from case studies. Format is Not a B2B Persona Question by @ardath421. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone! This post has you covered.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [B2B] Email Deliverability by Design: An Important Checklist
    Email Deliverability by Design: An Important Checklist was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Privacy and Deliverability b2b marketing checklist Email deliverability email design Email Marketing marketing campaignby Josh Aberant This week Marketo released an Email Design and Creative Checklist. 
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [B2B] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” This situation is rapidly turning into a nightmare in B2B. Paul Conley. They panic when someone complains. Schaefer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [B2B] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JUNE 1, 2016
    [B2B] Account-Based Marketing and Direct Mail
    It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [B2B] The Best Marketing Conferences In 2014
    MarketingProfs B2B Marketing Forum. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Best Marketing Conferences In 2014 appeared first on B2B Marketing Insider. Which marketing conferences are you attending this year?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [B2B] Why Email Marketing Is Still Effective
    Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Unlocking the full potential of B2B email marketing. A lot has been written about persuading consumers to click and buy. It’s true.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [B2B] Adding Marketing Automation to your Digital Mix
    by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. digital mix can include blogs, social networks, video channels and/or websites. Email integration.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 9, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Your clients first.  I just wanted to hang out there.  Did not have that experience on any other website. 
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [B2B] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. Why is simplicity something that B2B marketers should pay attention to? Are B2B brands more prone to needing simplification? The buyers at B2B companies are human too. Charles Mingus.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [B2B] Marketing Automation is Not Marketing Strategy
    Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Are there other success factors in B2B marketing automation you can share? Stevens.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [B2B] Content is king (in 2011), again
    (Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [B2B] How to Deal with Key Content Marketing Challenges
    Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Hope you enjoy it. Quality sales leads matter. contact-form].
  • MODERN B2B MARKETING  |  SUNDAY, MAY 23, 2010
    [B2B] 9 Must-Read B2B Social Media Thought Leader Interviews
    There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [B2B] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. Marketing Analytics Drill Down: What Referring Sources Can Tell You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Testing lead generation Marketing AnalyticsNew Visitors.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [B2B] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [B2B] How To Measure Lead Nurturing Performance
    How can B2B marketers identify what’s resonating and driving people […]. I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. The post How To Measure Lead Nurturing Performance appeared first on Marketing Insider Group. Content Marketing
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [B2B] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations. 
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 2015 Planning: 9 Webinars to Help
    B2B Content Marketing Trends – Survey Results and Analysis. B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Lead Scoring Marketing Automation Marketing Tips marketing insight webinar marketing Marketing Trends for 2015. Why You Need To Be a Modern Marketer.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [B2B] Spring Training, Spring Football and Marketing
    B2B Lead Generation – Have You Built the Foundation? March Madness reaches its climax. I’m always intrigued by sports and the lessons B2B marketing and sales can learn from sports. B2B marketers tend to blast out campaigns, host webinars and create content, but are they preparing like athletes? love the spring.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 10, 2011
    [B2B] The NetProspex Social Business Report
    B2B Marketing | NetProspex Social Business Report. The B2B demand generation consultancy, Find New Customers is good friends with the folks at Netprospex, so when they released this report, they invited us to share the word with our valued readers. And they did a superb job with the infographics. Way to go, Netpropex!
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