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  • BRAINSHARK  |  TUESDAY, MAY 10, 2016
    [B2B] 4 Can’t-Miss Sales Enablement Sessions at SiriusDecisions 2016 Summit
    More than 2,500 attendees representing some of the most innovative B2B brands, are expected, and Brainshark is thrilled to be a premier sponsor Heading to Nashville for SiriusDecisions 2016 Summit? You’re among good company! .
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 22, 2013
    [B2B] Advertising Leaders: Consider Content Over Advertising
    She challenged the assumption that B2B Marketing is boring and advised the audience to take innovative approaches to storytelling. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My Lessons for Marketers. Strategy
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] Can you generate/convert leads via social media? Yes, you can.
    B2B Web Strategy Social MediaMost exponents of social media tend to focus on its uniqueness, its difference from all that has come before.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [B2B] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Source: Gleanster Research) Tweet This Stat. 3) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: MarketingSherpa) Tweet This Stat. 6) 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [B2B] Who will win Best B2B Marketing Idea of 2010?
    Tune in here at 11am ET tomorrow for the announcement! Filed under: Demand Generation. Demand Generation
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 10, 2011
    [B2B] Lessons from Aisle Seven
    Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. This brings me to the first B2B take-away: don’t book that overpriced booth just inside the doors at your next trade show. But if you give this book a read, I think you’ll find plenty to take back to Cube land. It seems there’s a landing zone.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Lead Scoring: What’s Hot and What’s Not
    Lead Scoring: What’s Hot and What’s Not was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring qualified sales leads sales and marketing alignment sales leadsby Rick Siegfried When we say a lead is “hot,&# what do we mean? Explicit Scoring. Implicit Scoring.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [B2B] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    The UK B2B Marketing Trends 2012 in the  B2B Barometer report  for April demonstrated that demand generation was the main focus and that trade shows, direct mail, email, website development and print were the main focus for many marketers, with those areas consuming 56% of the overall budget. Where to Focus your B2B Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [B2B] Your 2012 New Year’s Revenue Resolution
    Your 2012 New Year’s Revenue Resolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Modern B2B Marketing b2b marketing new year's resolution revenue performance managementExercise More/Lose Weight. budget, it’s now up to you to prove that you can trim the fat.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [B2B] Tips To Power Your Sales Funnel With Video Content
    Rarely will you be dealing with one decision maker, especially in B2B sales, so you’ll need to articulate your product’s features as they appeal to both decision makers and on-the-ground users. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. Buyer Personas.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 15, 2010
    [B2B] HOW TO: Refresh Your Marketing Contact Data to Drive Greater Results – B2B Marketing and Sales Tip #291
    Is incomplete or inaccurate data hampering your email marketing results, frustrating your sales team, driving up costs, and damaging your company's reputation? Are you running dirty data through a marketing automation system or CRM and compounding your problems?
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [B2B] Using BANT for Lead Qualification
    Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post,  6 Reasons Why Everyone Needs a Lead Qualification Team , “If you send unqualified leads to sales, you will either fail or get minimal ROI from your marketing programs. Period.” BUDGET. AUTHORITY. TIMING. Sales 2.0
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [B2B] Find New Customers interview of content marketing expert, Jim Burns of Avitage
    B2B Lead Generation | Using Video in B2B Marketing. In a brand new study by Holger Shultz ( 2011 B2B Content Marketing Report ), it was found that over 7 out of 10 companies are increasing investment on content marketing in 2011.  Jim is very knowledgeable about how to use video in B2B today. Jim Burns. sales challenges
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Outbound Marketing Hits Hubspot and Fast Company
    Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen
  • SALES LEAD INSIGHTS  |  SATURDAY, JUNE 19, 2010
    [B2B] Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B
    Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. So we decided to create a new division focused on those implementation services and named it AcquireB2B.
  • THE POINT  |  TUESDAY, JULY 28, 2009
    [B2B] Why Free Trial Offers Aren’t Always the Best Choice
    Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 29, 2013
    [B2B] How to Get Your Prospects to Fall in Love with You #saleslove
    B2B sales prospects can be a tough bunch. Sales Intelligence Airs Art Sales b2b sales Courage And Confidence Crush Enter To Win Episode 1 Episode 2 Fall In Love Overdrive Prizes Sales Prospects Sales Representative Survival Kit Ultimate SalesWinning deals takes a special kind of courage and confidence.
  • B2B LEAD BLOG   |  FRIDAY, AUGUST 6, 2010
    [B2B] B2B Marketing: What are your biggest challenges and opportunities in the year ahead?
    B2B marketers have been hit hard in recent years and have faced enormous challenges. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. Take MarketingSherpa’s 2011 B2B Marketing Benchmark Survey here.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 31, 2012
    [B2B] 3 Places You Must Have Online Ads (a review)
    Many B2B companies are adding a third weapon to that arsenal – online advertising. In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Facebook LinkedIn PPC
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [B2B] Sales and Marketing expert Jeff Ogden interviewed on INTREPID radio
    After appearing live on Sales Lead Management Association (SLMA) radio last evening discussing principles of B2B lead generation , (Lots of fun and it will post next week!) I wanted to share this recent interview too. B2B lead generation expert Jeff Ogden of Find New Customers interviewed on INTREPID radio.
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [B2B] Once Upon a Time: How to Boost Your Selling Through Storytelling
    Business Intelligence Sales & Marketing Uncategorized B2B HG Data sales sales process StartupI’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever considered the powerful role storytelling plays in selling? Dad, Tell Us a Story. And my poor brother.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [B2B] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [B2B] Savvy Week in Review - July 8
    Learn the secrets of successfully using humor in B2B marketing from a jester who is a hit on the circuit: Tim Washer, Senior Manager of Social Media for Cisco's Service Provider division. Content Development for B2B Companies by @spinsucks. Make Your B2B Wordpress Website and Content Mobile Friendly by @diannahuff.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me?
  • SNAPAPP  |  TUESDAY, MARCH 31, 2015
    [B2B] SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap
    The degree of efficiency with which SnapApp enables B2B marketers to capture leads is simply horrifying,” said Doug McHaverness, leader of the animal rights coalition. The primary claim laid against SnapApp is its provision of unheard of levels of lead capture to B2B marketers through interactive content. We love rights.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [B2B] Bad Advertising Advice: Go Where Your Audience Is
    It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. However, B2B marketing requires more focus on context. Do they watch the Super Bowl?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [B2B] How to Drive More Revenue From Your Remote Salespeople
    by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces.  Motivation: Challenge – Of all the crucial aspects of B2B sales management when dealing with spread-out team members, motivation ranks is the most important.  B2B Sales Lead Managementsteady stream of qualified leads.
  • SALES ENGINE  |  WEDNESDAY, MAY 11, 2016
    [B2B] We know you don’t want to talk to sales people, so don’t.
    As most B2B sales people can attest to, the problem is that prospects will most likely misdiagnose their own problems and prescribe themselves the wrong solutions. B2B lead generation is all about conversions. Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [B2B] The Importance of Marketing Benchmarks
    The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing email benchmarking email benchmarks marketing benchmarking marketing benchmarks20% click through on email programs in the insurance industry. 3% decline in sales during a recession.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 2, 2015
    [B2B] Why Marketers Need to Prove ROI More Than Ever
    Integrated B2B marketing technology is the missing link  between marketing and ROI that will help regain trust. CEOs don’t trust marketers to do their jobs and drive quantifiable results: 80% of CEOs don’t trust/aren’t impressed with their marketing teams #marketingROI Click To Tweet. Source: Kapost.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [B2B] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. Inbound marketing is tough to scale. Stay Tuned.
  • OVERGROUND  |  TUESDAY, MAY 10, 2016
    [B2B] How Web Design Can Build User Trust for B2B
    often wonder how B2B companies canImagine for a second you walked into a hole-in-the-wall restaurant with stained yellow walls, sticky tables and oily floors. Would you consider ordering their food? You would really have to trust that they are meeting the 90% sanitation score for that day.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 26, 2013
    [B2B] The Slow Elf Returns: More Bad Holiday Greetings
    Direct Marketing Random Rants Stupid Ideas B2B marketing bizmarketer direct marketing Elizabeth Williams email marketing gifts linkedin noun the verb Productivity Prevention Department Boxing Day at last. A day to get stuff done, clear up some of the clutter, go through all those e-cards at work and see who loves us. Maybe I was wrong.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, DECEMBER 2, 2011
    [B2B] PR Lesson from a Twitter Flap
    Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. It wasn’t Emma’s tweet that caused the high-profile controversy. Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. Smart move. Emma Sullivan might want to put Kador’s book on her Christmas wish list.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 12, 2011
    [B2B] Sales Tips from PR Legend Lee Levitt
    Uncategorized #craftsmanship #PR #PRfirms #PRSA #publicity #thought leadership B2B marketing Lee Levitt Levitt's Manual of PR Sales Strategy & Tactics marketing counsel marketing craftsmanship PR firms PR strategy professional services marketing public relations sales strategy sales tactics selling professional services selling public relation
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [B2B] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    That’s both a strength and a drawback for B2B marketers. But once the number of reasonably active individuals and brands you follow gets beyond even a modest level, The post 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency appeared first on Opentopic. Cognitive Technology
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [B2B] Savvy Toolkit - Women Achieving Dreams
    Almost exactly 3 years ago 6 women had a dream of starting a B2B marketing blog. None of us was a well known author or even a recognized thought leader on any particular B2B subject. One of the early promoters of Savvy B2B and our dreams was Dianna Huff of DH Communications.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [B2B] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    B2B or B2C Marketing. The first differentiator that guides the attribution model decision is B2B versus B2C. In general, B2B marketers should use a multi-touch attribution model , while B2C marketers can use a single-touch model. Unfortunately, for us humans, that is not yet possible. Multi-touch (e.g. Shaped). Marketing Spend.
  • RADIUS  |  MONDAY, AUGUST 31, 2015
    [B2B] Radius Product Managers Recap Marketing Conference, B2B LeadsCon
    Our Product Managers Mark Chan and Amogh Mundhekar recently attended B2B LeadsCon in New York, a conference for B2B marketers focused on improving lead acquisition, nurturing and conversion. brand new leads), they are still valuable leads that B2B marketers should not ignore. B2B Marketing B2B LeadsCon
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 15, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 22
    B2B Lead Generation : Laugh and Learn featuring @fearlesscomp. In his weekly marketing show, Jeff Ogden , President of the B2B lead generation consultancy Find New Customers shares a marketing take-away using wit and humor. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers. What do you think?
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, DECEMBER 31, 2008
    [B2B] B2B Marketing Confidential: Three Free and Not-so-Free "Listening.
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. BrandTags.net. One of those ideas you wished you had, BrandTags allows people to come in and partake in one of two activities. Is this biased?
  • THE ROI GUY  |  MONDAY, OCTOBER 15, 2012
    [B2B] Mobile Empowered Value Selling - the ValueStory Roadshow
    ValueStory Roadshow App IDC Pisello b2b selling Alinean Value Selling ipadThis past week we kicked off a Roadshow to introduce new and existing customers to the latest research on the changing buyer, discuss mobile selling best practices, and to launch our new ValueStory App. Great group attending our PaloAlto event a Zabibbo.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
    B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. appeared first on B2B Web Strategy. Give away too much, and you are at a loss to track successful KPIs (key performance indicators) and potentially lose the prospect when they leave your site.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 29, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 24
    B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – Creative Marketing on a budget. In this edition of his popular weekly show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers , shares a key marketing lesson using wit and humor. Part 1 of 2 – We have a special treat this Friday.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [B2B] Lead Generation: The power of copy
    In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. B2B Lead Gen: A/B split test helps increase quote requests 262% [More from the blogs]. Tweet Words matter. Words inspire. Words are influence.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [B2B] Using E-mail Marketing for Lead Generation
    For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. There is a difference.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [B2B] 12 (of the) Best Content Marketing Infographics of 2013
    Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats.
  • THE POINT  |  THURSDAY, AUGUST 18, 2011
    [B2B] Should I remove offer content from my Website if it’s part of a campaign?
    B2B Marketing Content marketing Demand Generation direct marketing Landing Pages lead generation b2b demand generation b2b lead generation online marketing white paper marketingMy advice: don’t fight it. For example, consider packaging content in the form of an “information kit” to increase the perceived value. Let them.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 14, 2011
    [B2B] In B2B, a New Business Opportunity Is No Place For Fear
    Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. In B2B marketing, a popular question some clients ask is, “What’s your process?” Craig Lindberg is the director of account services and a partner of Atlanta-based B2B marketing firm MLT Creative.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 15, 2010
    [B2B] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part I
    ” Out of the 464 B2B marketers surveyed, 29 percent plan to boost their social media budgets this year, and 56 percent plan on providing additional resources for social media. Elizabeth Reaves is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing Define an objective. Blogs?
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [B2B] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He was hilarious, creative and unpretentious, genuinely thrilled and honored to be presenting to more than 600 B2B marketers. He even gave the scribbled book away as a gift. Blog commenting is reciprocal.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [B2B] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    What is the impact lead nurturing can have in a B2B organization? How would you convince a B2B organization that’s not using lead nurturing to start? What can B2B organizations do to improve their lead nurturing efforts that we haven’t touched on yet? As you may already know, AG Salesworks is an active user on Twitter.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [B2B] 5 Myths of Social Media Marketing
    Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. Myth #2:  B2C Social Media Strategies Don’t Apply to B2B Companies. adult.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [B2B] 17 Marketing Action Items in 140 Characters or Less
    Marketing Efficiency #EE11SF b2b marketing Eloqua Eloqua Experience lead management Lead Scoring marketing automation marketing operations sales and marketing alignment Social Media TwitterMarilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. You tweet of course! Brilliant! Need to start doing this.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2011
    [B2B] The Limits of Crowdsourcing
    Social Media b2b marketing crowdfunding crowdsourcing Diggit Evly Facebook Focus group think iPod Kickstarter Lady Gaga lead management marketing marketing strategy Mechanical Turk Peter Fader Q&A Quora startups University of Pennsylvania Wharton School Whinotby Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? How about you?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] 5 Simple Ways to Open Your Blog Post With a Bang
    blog is a critical part of B2B lead generation, so it is a great way to engage prospective sales leads. Brian Clark of CopyBlogger penned this awesome post and I felt I had to share it with our readers.
  • JUNTA 42  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Research: Technology Marketers Align Around Lead Gen
    Those are some of the key insights from our new report, B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America sponsored by International Data Group (IDG). Like their B2B peers overall, technology marketers continue to cite website traffic as their top metric. Here are some additional findings.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 3, 2014
    [B2B] Lead Generation: Balancing lead quality and lead quantity
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. When the rope breaks, you get the Wild West.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] Is the era of PR over?
    In B2B, that’s not going to build relationships with customers. Tags: Marketing Strategy PR Strategy B2B marketing Business Journalism Journalist Press release Promotion Public relations Risk management Web Design and Development As in dead. Don’t do it anymore. the readers of the journalists’ publications). Guard dog PR. Placement PR.
  • THE CONTENT FACTOR  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] It's Time for Alacrity
    B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [B2B] Advanced Lead Scoring – Beyond Behavior and Demographics
    You can capture B2B social media comments and interactions, and score off them in the same way you would score off other behaviors. Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lead Scoring b2b marketing Lead Management
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [B2B] Inbound-Outbound Marketing w Jeff Ogden/Mike Damphousse
    Tags: podcasts thought leader interviews inbound marketing b2b marketing outbound marketing social media marketing b2b demand gen b2b sales
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [B2B] 5 Steps to Social Media Leads with Content Marketing
    One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.
  • REPUTATION TO REVENUE  |  TUESDAY, JULY 27, 2010
    [B2B] Strengthening thought leadership marketing: Five steps to excellence
    Few other B2B firms took it seriously. Tags: Marketing Organization Reputation Social Media Strategy Thought Leadership b2b content contentmarketing customers ITSMA marketing research thought leadership thoughtleadership Boy, has that changed! Our customers want evidence, and evidence usually requires research. Invest in expertise.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [B2B] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation. Prior to joining Heinz Marketing, Brian was the CMO at Zephyr 47 providing marketing automation and content strategy services for B2B tech companies.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 21, 2010
    [B2B] [VIDEO] 11 Predictions for B2B Social Media in 2011
    Thomas ( @davidbthomas ) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. 11 Predictions for B2B Social Media in 2011. 1. Reviewing Our 2010 B2B Social Media Predictions Before we start looking forward with predictions for 2011 in. I recently had the opportunity to share the screen with David B.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 20, 2011
    [B2B] To improve your PPC effort, take a look at your competitors’
    B2B Web Strategy PPCMany of our clients develop and run their own pay per click (PPC) program, and we  encourage that;  in fact, we’re happy to support the DIY approach with educational material such as our white paper on the subject. Some of those clients end up turning to us when their program becomes difficult or too complex, [.].
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 16, 2011
    [B2B] A B2B Marketing Pro with Ink in His Blood Speaks Out
    Over the past three decades, our agency has brokered millions of dollars in printing on behalf of our B2B clients. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Download advanced content from our B2B Marketing Idea Series They need to adapt and evolve to survive.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [B2B] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Print pubs are perishing across the B2B landscape as advertisers and readers flee. You may regret the demise of B2B print as do I, but you cannot bring it back to life. This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 14, 2015
    [B2B] Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO
    However, those "important life choices" most assuredly come into play when we're talking about the number 65 and chief marketing officers of the world - both the B2B as well as the B2C variety. Let's Start With the B2B CMO Side First. " This finding should be screaming off the page at a B2B CMO/head of marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 16, 2012
    [B2B] Laugh and Learn with Find New Customers – Marketing Words
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. In B2B marketing, the words you chose mean the difference between huge success and abject failure. In this show, he illustrates the importance of selecting words carefully. Marketing Laugh and Learn
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [B2B] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [B2B] How to Communicate Professionally on Sales Calls
    Have Canned Answers Chances are as a B2B sales person you field the same questions from potential customers repeatedly. As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Know when to use it and when to avoid it.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [B2B] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. The number one failure that most B2B companies make with their blogs is using them to post what they want to write. That’s not a typo. Blog About Trending Topics.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 29, 2011
    [B2B] InsideView Names Ralf VonSosen Vice President of Marketing
    InsideView, the social selling and sales intelligence leader, today announced that Ralf VonSosen has been named vice president of marketing to drive InsideView’s expansion and growth, and to bring InsideView’s sales intelligence to the more than ten million B2B sales professionals across the globe. social selling
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [B2B] Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC
    The new, empowered B2B buyer has significantly changed the marketing landscape. In fact a recent survey conducted by  DemandGen Report  (DGR) showed that: More than 90% of B2B buying purchases start with content engagement; and. Content2Conversion  and sponsored by DemandGenReport. How will you recognize Jeff? What do you think?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [B2B] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Read Article. Be Sociable, Share! Tweet. Media Coverage
  • B2B LEAD BLOG   |  FRIDAY, AUGUST 20, 2010
    [B2B] B2B Marketing: Playbook for sales and marketing alignment
    Tweet. Be honest. How does Sales perceive the leads Marketing produces? They love them – couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer number #1, the first thing I would say is, “Well done.”
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 20, 2007
    [B2B] B2B PR - Social Media and Press Release Optimization
    Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [B2B] Trigger Events – Keys to Sales Success
    B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Knowing exactly when to call and what to say is a very valuable asset in B2B sales and marketing today. Perfect time to call him. with all your options on trigger events.
  • OPENTOPIC  |  FRIDAY, OCTOBER 28, 2016
    [B2B] 5 Tips to Infuse More Personality Into Your Stories
    Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Sixty-six percent of B2B marketers. by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 12, 2011
    [B2B] Boost your site performance for your users, not for Google
    B2B Web Strategy Engaging Visitors Search Engine Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [B2B] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think How should sales people digitally enable themselves?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 16, 2012
    [B2B] News Releases in Industrial Content Marketing — Part II
    Let me start with some findings and statistics from different B2B [.]. Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • B2B LEAD BLOG  |  THURSDAY, MAY 5, 2011
    [B2B] Market to the Entire Decision-Making Unit
    In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the same page can be challenging. Each member is probably involved for
  • VIEWPOINT  |  TUESDAY, MAY 27, 2014
    [B2B] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
    B2B Marketing Content Marketing Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine.
  • ANNUITAS  |  TUESDAY, APRIL 2, 2013
    [B2B] Metrics That Matter
    Industry News B2B Marketing Demand Generation marketing automation Metrics Transform Demand Waterfall healthDemand programs strategized? Check. Marketing automation optimized? Check. Lead scoring model established, service level agreements in place, integration fine tuned? Check, check, check. WRONG. This sounds familiar right? .
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [B2B] How to Measure Email Success in 2015: A Call to ROI
    Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers. Nothing else really matters. Opens/Open Rate.
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [B2B] Using Blogger to make quality websites beyond the Blog
    best practices blogger web development blog web design b2b wordpress cms publicity advice press release strategic planning businessPinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it? It can even be a one-page site if that's your goal. And the result?
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [B2B] HubSpot Spreads Its Wings
    performable hubspot app marketplace b2b marketing automationThe folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2011
    [B2B] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
    software selection b2b marketing automationYesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. How many programs do you run each month?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2011
    [B2B] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
    gsi commerce ebay ibm b2b marketing automationeBay ’s $2.4 But what I really want to know is what it means for marketing automation. Not that I’m obsessed or anything. What makes the connection worth pondering is the approach to marketing automation taken by IBM, most recently in the Smarter Commerce initiative announced earlier this month.
  • EMEDIA  |  FRIDAY, OCTOBER 30, 2015
    [B2B] Do Your Words Mean What You Think They Mean?
    Clear copy for B2B content should be just as important as using appealing imagery. The rules of good writing apply even for primarily visual content. Avoid these mistakes to ensure your content hits the right notes. White Papers Blog Blog Post Infographics Images Editing Homepage Resources
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [B2B] Bowling for Paradigms with Wikibrands
    For B2B marketers there is, for a nice change, lots of good stuff here. All Books Metrics & Measures Social Media B2B marketing bizmarketer blognocracy blognocrats book review branding Elizabeth Williams Hand-Wringers linkedin metrics planning social media WikibrandsDon’t you just love a new paradigm? Seriously? Old equals bad?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [B2B] What Is The Cost Of A Lead?
    Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices. What Is The Cost Of A Lead?
  • SYNECORE  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] 3 Inbound Marketing Insights from the State of Inbound 2016 Report
    The vast majority (85%) of the study’s 4,500 global respondents (from over 132 countries) are actually non-HubSpot customers with marketing backgrounds in B2B, B2C, small, and mid-sized businesses. It’s that time of year again. Inbound Marketing
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 31, 2012
    [B2B] Quality Above Quantity: Time Management: Is Sorting through Data worth it?
    huge part of B2B sales prospecting simply involves taking care of and following up with your current clients. When it comes to data, there can be too much of a good thing. The reality is that many of those contacts might hit “delete” before even seeing your message.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [B2B] Lead Generation: Who knows the customer better – Marketing or Sales?
    That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’.
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