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  • I-SCOOP  |  TUESDAY, JUNE 24, 2014
    [B2B] Thought leadership: the role of trust, value and content
    Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey. Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [B2B] You’ve Connected on LinkedIn Now What?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. accept your invitation and … that’s it. We’re connected. What a waste. Customer Experience Marketing
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. Often, that content is a white paper, eBook, webinar or a newsletter. Be Clear – Not clever.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [B2B] Essential Social Sales Habits + Tools = Success
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. There is nothing beyond that we really need to focus on. Everything that we do supports these two efforts in one way or another.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [B2B] Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
    Plus bonus content: Applying the " Moneyball " theory to B2B Marketing I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. Some key hightlights include: Learn how to increase visibility into Buyer 2.0.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [B2B] Buyer Personas are the Foundation upon which Demand Generation is Built
    Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services.
  • SAZBEAN  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media
    Both B2B and B2C brands are capturing leads and sales opportunities via  social media, though some channels are proving more effective than  others, according to a survey from Webmarketing123. 39% have generated leads via Facebook, and 19% have won sales. 30% have generated leads via Twitter, and 14% have won sales. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [B2B] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    recently read two articles about the BANT acronym, Why BANT is Bunk for Today’s B2B Buyer by Ardath Albee and How to Tackle the Most Common B2B Objections by Ginny Soskey. By clinging to BANT for qualifying leads, B2B businesses are decreasing productivity and in fact misaligning sales and marketing. How well? Budget. Authority.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Who will it be? Why don’t you follow him?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [B2B] Trigger Events – Keys to Sales Success
    B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Knowing exactly when to call and what to say is a very valuable asset in B2B sales and marketing today. Perfect time to call him. with all your options on trigger events.
  • NNC SERVICES  |  FRIDAY, MARCH 15, 2013
    [B2B] Is Your C-Suite Hesitant to Get On Social Media?
    Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day.  Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks.  Trade shows and conferences typically have their own official hashtag. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Get Happy Employees appeared first on B2B Marketing Insider. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Need proof?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [B2B] Savvy Week in Review - June 8th
    Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Strategies from Top to Bottom - Content Marketing for B2B Software Vendors by @ juliebhunt via @ b2b_marketplace. Really? Welcome to the month of endings and beginnings.
  • MARKETING GENIUS BLOG  |  THURSDAY, FEBRUARY 24, 2011
    [B2B] Must-Read Buyer’s Guide for Marketing Automation
    Fortunately, David Raab has produced one of the most useful reports/tools to help marketers understand and define their own requirements and then match those to the appropriate solution.  It’s called the B2B Marketing Automation Vendor Selection Tool (VEST) and he gives a useful preview of it here. Tweet This! Share this on LinkedIn.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages? 8.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “Let Your Freak Flag Fly.”
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 3, 2010
    [B2B] ClickPredictions: Stand Out with Great Content
    " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. It’s safe to say that in 2010, many B2B marketers will imitate each another. Many will use B2C tactics like branding for B2B marketing. Gordon Graham. Over to you.
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 14, 2012
    [B2B] 5 Things You Must Know Before You Dismiss Social Selling
    In the previous posts in this series we discussed  the  importance of social media  for social selling ,  ensuring reps profiles match their organization , the  reality of social media  use in B2B sales, and   IBM’s approach to supporting social media use.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [B2B] What to Expect at Eloqua Experience
    But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. Always popular, the Markie Awards at Eloqua Experience will host more winners in B2B marketing and sales than ever before.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [B2B] 3 Steps to Using Data in an Imperfect Data World
    This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. 2. Glad you asked.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 2, 2013
    [B2B] The Art of Storytelling [Video]
    ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. “Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” The first TV ad was run by Bulova in 1941. The first political TV spot was run by Lyndon Johnson in 1964. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [B2B] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment  [More from the blogs]. Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Be honest.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [B2B] 11 Reasons Why Outbound Telemarketing Programs Fail
    Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010. Augmented Reality For B2B Marketing in 2011?"
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [B2B] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Depending on your business — B2B or B2C; regional or global — these strategies vary. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. Address them personally and specifically. Imagine Segment by Persona.  ?The
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [B2B] How Converged Media is Changing Content Marketing
    B2B Buyers are Also Consumers. " What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. Hear How B2B Buyers Use Content and Social Forums. The world moves faster in general.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 19, 2010
    [B2B] What Marketers Can Learn from Storytellers
    Today's guest post comes from Chas Cooper of B2B Internet Marketing Strategies. B2B marketers are storytellers of a different kind. So what can B2B marketers learn from the time-honored, tried-and-true techniques of great storytellers? But what higher purpose does your B2B product have? Surprise with the unexpected.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] 5 Ways to Get More from Your Content Marketing Plan
    It’s just like your B2B marketing. Something that we have done at Savvy to gain efficiency is to add a weekly series called Savvy Speaks in which we weigh in on topics pertinent to B2B marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Four Keys Areas Where the CMO Must Lead
    have written many times about the need for change management in marketing organizations in order to adapt to the rapid shifts that are occurring with B2B buyers. I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training. Investing Wisely.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [B2B] The World’s Simplest Guide to Lead Nurturing and Scoring
    Jeff Ogden, the B2B lead generation expert at Find New Customers “Lead Generation Made Simple” and the host of Marketing Made Simple TV , shares the world’s simplest guide to lead nurturing and scoring in this short and narrated Slideshare presentation.  Lead Nurturing and Scoring – the world’s simplest guide.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [B2B] How to Deliver Business Results Using Social Media
    We’re honored that BuyerZone.com selected us as the  #1 B2B marketing blog of 2012. Driving Business Results with Social Media. View more presentations from Find New Customers, Inc. This is the keynote presentation delivered by Jeff Ogden of Find New Customers at the BMA-NJ Social Media Symposium. Need a great speaker?
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [B2B] Savvy Week in Review - October 5
    B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book] via @ MarketingProfs. cool eBook created by Lee Odden and his team at TopRank featuring advice from speakers at the MarketingProfs B2B Forum conference in Boston. B2B Marketers: Denial is Not a Strategy – by @dougkessler. Ah, October. Anything to add? by @99u.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Trends and Predictions On The Future of Content Marketing [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Trends and Predictions On The Future of Content Marketing [Slides] appeared first on B2B Marketing Insider. The topic was the future of content marketing. Click to Tweet ).
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [B2B] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Called @LeadGenChat, I’ll present discussions and guests covering a unique topic weekly that relates to marketing strategy/tactics and lead generation for b2b and b2c. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.
  • THE CONTENT FACTOR  |  THURSDAY, JANUARY 28, 2010
    [B2B] Are We Torching Our Leads?
    A survey by Spiceworks reveals that IT pros--key influencers in B2B buying cycles--are increasingly resistant to downloading white papers, because of the registration forms.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [B2B] 3 Tips to Support Relevance in Your Marketing Communications
    Integrate B2B and B2C marketing efforts. That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [B2B] Savvy Week in Review - August 27
    Make Your Content Do Double Duty When Writing to Multiple Audiences by @diannahuff via @junta42 How do you best connect with all the people involved in today's B2B buying decisions? What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? We've rounded up a few of our faves from this week. Enjoy!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 6, 2015
    [B2B] Social Sales – Who or What is Managing Who?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Fearless Competitor now available on the Kindle! (via )
    For just $0.99 per month, you can get this terrific B2B marketing and lead generation blog on your Kindle! To obtain it, just go to the Kindle store on your Kindle, select blogs, and type "Fearless Competitor." Sign up for … Continue reading → Tags: Demand Generation
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Find New Customers: Definitive Guide to Making Quota
    Want to read insights from the top experts in B2B Sales today? Looking to make quota in 2011? Want to learn how to deal with top sales challenges? Want to improve closing rates? Just click the image and download this … Continue reading → Demand Generation Sales 2.0
  • B2B MEMES  |  WEDNESDAY, MAY 2, 2012
    [B2B] Three Common Failures in Online News: Are You At Fault?
    For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The potential rewards are substantial. Lack of enterprise.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [B2B] Sunday musings
    Right now, I’m at the Aprimo Marketing Summit in Florida, where I am hosting the B2B track. On Monday, I moderate a round-table discussion on B2B marketing with executives from Symantec, ESRI and Autodesk. Check out our new “Cheat Sheet&# on B2B lead nurturing too. It’s terrific! No registration either.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] 10 Innovative Marketing Events Happening in 2015
    An event exclusively focused on offering content strategies for B2B marketers, this conference provides a proverbial escape from the cold with small, dedicated workshops and content marketing case studies. MarketingProfs B2B Forum : October 20-23 at The Westin Waterfront in Boston, MA. Get your bags and expense reporting ready! 1.
  • FATHOM  |  TUESDAY, APRIL 2, 2013
    [B2B] Video Marketing for the Technology Industry
    Based on a 2012 study conducted by IDG, 95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy. Technology Industry Uncategorized Video technology industry vdeo marketing
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [B2B] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    There’s a problem in the way B2B companies engage customers today. Gleanster and Act-On surveyed 750 mid-size B2B companies to learn why the most successful organizations are taking a holistic approach to the customer engagement. What are some of the key insights from the report? The #CMO can change that #CMO #RethinkMarketing.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [B2B] Marketing automation starves without a Content Marketing strategy
    B2B Demand Generation | The Importance of Content Marketing. Great, compelling and remarkable content is much more important for B2B lead generation than which marketing automation platform you choose. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. It has no fuel.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] Week in Review - Feb 15th
    How Your B2B Content Marketing and Sales Can Work Hand-in-Hand via @ CMIContent. Here's how marketers can arm sales reps to make an impact throughout the B2B buying process. Last week brought wintery chaos to many of the Savvy Sisters last week, but everyone weathered the blizzard without too much trauma (or drama). Good stuff.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [B2B] 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson
    The Most Important Number in B2B Marketing. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses.
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [B2B] Four reasons to hate thought leadership
    Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I don’t know of another marketing term that gets so much hate mail. know because I have a column in my Twitter dashboard that searches the term.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 6, 2012
    [B2B] Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion
    Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Share and Enjoy.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 6, 2012
    [B2B] Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion
    Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [B2B] You Can Grow Your Business with Social Media. Learn How Here.
    BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. B2B SMS Agenda: 9:00 am to 9:30 am. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Nothing. It is untouched.
  • MI6 MARKETING AGENCY  |  FRIDAY, JANUARY 27, 2012
    [B2B] Apple Taking a Bite Out of Facebook and Google
    In 2012, we will focus on: technology trends, community and network development & B2B marketing. For me, it’s more about the people than anything else.including fancy digs. 4) B2B Decision-Makers Diversify Digital Research | Source: eMarketer. Save Some Time on Us. Some of the better reads we encountered this week.
  • BUYEROLOGY  |  THURSDAY, APRIL 14, 2011
    [B2B] The Future of Buyer Relationships
      Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships.    Social reputation management will need to become a mindset for B2B marketers in the next decade. Image via Wikipedia. Social Expert Networks. Reputation. Real-Time Content.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [B2B] Chart of the Week: Driving Qualified Leads is the Mission
    This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. Driving qualified leads is the overall mission. Line: 7 Message: Too many connections+(via+@genius_com)&source=shareaholic" rel="nofollow" title="Tweet This!">Tweet
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [B2B] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Social media is an increasingly important part of B2B marketing, ” said Sean Dwyer, CEO of LoopFuse.  “Combining We are excited to announce that LoopFuse and Nearstream are merging into one company. Combining the two companies adds full featured marketing automation to innovative and unique social marketing capabilities. Great things ahead!
  • JUNTA 42  |  THURSDAY, AUGUST 19, 2010
    [B2B] Smaller Companies Spend More on Content Marketing
    Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. The average B2B company spends 26% of their budget on content marketing. Not too shabby.  Thanks for your patience
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [B2B] Your Guide to Creating a World Class Program | How to Find New Customers
    Jeff Ogden is President of the B2B demand generation company, Find New Customers. This white paper can be obtained for free at our newly simplified home page at Find New Customers. “ For all the hype and talk surrounding the demand generation movement, there still hasn’t been that one piece that puts everything together for marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Marketers: Show Your Love
    There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. In turn, consumers and B2B buyers have come to dislike marketing. Behind closed doors, many marketers don’t like or even respect them. When you look at what passes for marketing, it is no wonder. Show Your Love.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [B2B] Review of Return on Influence – by Mark W. Schaefer
    Very well written book on an import topic in B2B marketing. Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. Four and one-half stars out of a possible 5. This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. below).
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [B2B] Three Social Media Lessons Learned
    Content is one of the biggest challenges in B2B marketing. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. There is no learning like hands on learning. Find the Unexpected. Relationships are Key. Your Turn.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 24, 2014
    [B2B] Can Video Help To Humanize Your Brand?
    appeared first on B2B Marketing Insider. I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now  swimming in content  and information. We are struggling in a growing battle for customer attention. Let us know what you think?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [B2B] 5 Ways to Wow Your Prospects
    As I read the article, it struck me that B2B companies need to hit upon some of these same areas (which I've highlighted in red above) to impress their prospects. One of the easiest ways for B2B companies to make a prospect feel special is by engaging with them in a one-to-one manner that shows a deep understanding of that person's concerns.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [B2B] 5 Ways to Wow Your Prospects
    As I read the article, it struck me that B2B companies need to hit upon some of these same areas (which I've highlighted in red above) to impress their prospects. One of the easiest ways for B2B companies to make a prospect feel special is by engaging with them in a one-to-one manner that shows a deep understanding of that person's concerns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. Using Content Marketing to Understand Your B2B Audience What do you really know about your B2B audience? Related posts brought to you by Yet Another Related Posts Plugin.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [B2B] Banner Ads Must Die!!!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage. And those are all good ones.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [B2B] Happy Holidays from the Savvy Sisters!
    Beyond Buyer Personas: Connecting with Today's B2B Buyers -- February 2012. B2B Videos: Go Beyond Humdrum to Engage & Enthrall -- March 2012. Thought Leadership: The Most Misused Term in B2B Marketing? Could Pinterest Work for B2B? -- March 2012. June 2012.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [B2B] Social Media for the Boardroom
    How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. These were the three broadest terms that applied to the most relevant conversations about energy. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? would love to know. Tweet This!
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    B2B Lead Generation | The Power of Great Story-telling. Great B2B Marketing lessons can come from anywhere – including a remarkable TV series. consider it an Owners Manual for B2B marketing today. believe the B2B Marketer can learn lots from a series like this that they can use in B2B lead generation.
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [B2B] Meet Up at Upcoming Conferences
    SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Look forward to seeing you in San Jose.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [B2B] Applying Content to the Social Sales Process
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. You might also call this process your sales pipeline or […]. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] We invite you to download two free cheat sheets
    B2B lead generation | Our free cheat sheets. Keys to B2B Marketing Success. This great cheat sheet will cover the key elements of a B2B marketing program – with landing pages for each. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stay tuned. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [B2B] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [B2B] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. We hope you enjoy it.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [B2B] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
    This concept translates well into B2B Marketing as well. In this week’s #B2BChat , we talk about whether and why a Chief Marketing Technologist may be relevant and timely in today’s B2B marketing climate: Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools involved?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [B2B] Lead nurturing via email series and content marketing
    In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Background on the campaign. How the campaign performed.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] David
    B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Over to you.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] Craig
    B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Over to you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [B2B] Lead Generation Effectiveness – What Works and What Doesn’t?
    You can read the original article at The Most Effective B2B Lead Generation Methods by  Ayaz Nanji. Here are some other important take-aways: Inside Sales is the new B2B sales model. believe inside sales is the new model for dealing with the well-informed B2B buyer of today. This is why I love this chart from MarketingProfs.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [B2B] Why do some companies prosper – despite a terrible economy?
    B2B Demand Generation | Growing a business in a terrible economy. By the same token, in this changed world of B2B marketing, you can complain about the economy or you can do something about it. So take the money you’ve been using for sales and pump it into B2B demand generation. “U.S. Journal. It sounds bleak.
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 27, 2012
    [B2B] Lead Generation Marketing Budgets
    B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. B2B Social Media: Video of Jay Baer destroying social media myths. B2B Email Marketing: How reputation, content and brand management affect deliverability. Lead Generation Budget Trends. PPC Ads: What is search engine marketing best used for?
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [B2B] Statistics That Indicate the Future of Marketing
    75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. 59% of B2B marketers say email is the most effective channel for generating revenue. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [B2B] Webinar: Inside Sales Virtual Summit reveals selling best practices
    B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’. Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Reducing their time to lead by more than 60%. In the process, you’ll learn the data insight you need to drive success by making the most of every moment of your selling day.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [B2B] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 31, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014
    Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B. B2C doesn''t have to own Facebook; B2B can be successful in this realm, too.
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [B2B] It’s a Content Driven World
    Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report.  Without a strategy, you are just going through the motions.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 3, 2010
    [B2B] The big mistake most companies make in content marketing
    Or check out A Quick and Dirty Way to Segment Your B2B Content Marketing at the Content Marketing Institute. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Is your company doing content marketing today? The leads don’t come. Why not? Look at all the content in their Library.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [B2B] Business Turn-Around Strategy – Why Marketing is the Imperative
    Our recommendation is this: Invest in B2B lead generation. How do you get started in B2B lead generation (also referred to as Demand Generation )? We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. What do you do?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [B2B] Best Twitter Tips, Tools and Tactics of 2011
    Twitter for B2B Marketing. Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. by B2B Marketing Insider. Twitter and SEO.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [B2B] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Growth Hackers And The Marketing Wake Up Call appeared first on B2B Marketing Insider. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] How to Find New Customers – our most popular white paper
    “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” 
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [B2B] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    B2B salespeople struggle mightily today. Conclusion: B2B sales is a lousy job today – at least in most companies. And it is why companies reach out to B2B demand generation experts like Find New Customers. The State of B2B Sales. Are we willing to help? agree with Jill 100%.). Vorsight and The Bridge Group Inc.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Speaking at the 140 Conference Long Island
    fearlesscomp (Jeff Ogden, President of the B2B Lead Generation  consultancy, Jeff Ogden. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Speaking at the 140 Conference Long Island. Why me? fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 23, 2011
    [B2B] What are you passionate about?
    B2B Lead Generation | What are you passionate about? Jeff Ogden (@fearlesscomp) is President of the  B2B lead generation  consultancy,  Find New Customers. BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?&#.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 28, 2010
    [B2B] Engaging your audience with top experts – Revenue Master Series
    As a B2B marketer, you can do this too. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Brilliant idea by Marketo. Jon Miller (at left) and Phil Fernandez (VP, Marketing and CEO) have hit on something. Marketo calls it Revenue Master Series. Not one event – series.
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