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  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [B2B] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; MarketingThere’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] What is a Lead? What is a Prospect?
    Get a free chapter from Maximizing Lead Generation by B2B Marketing expert, Ruth P Stevens, and learn how to build a world-class lead generation process. Read on to see how other B2B leaders define these terms. B2B Lead Generation Marketing and Sales Alignment Marketing and Sales Funnel B2B lead lead prospect jonmiller2.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 17, 2015
    [B2B] Quickly Find Insights on Key Company Contacts with the Latest InsideView Mobile
    Products & Technology Crm Apps mobile sales apps insideview mobile CRM iphone apps iphone apps for sales iphone apps b2b insideview iphone insideview ipad market intelligence app sales intelligence app contact management apps insideview app data
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 21, 2011
    [B2B] Story is more powerful than the Brand
    Lead Generation Companies | Story is more powerful than the brand. I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing  - she explains how powerful story-telling really is.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 3, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy” Ryan Plourde, Principal at AbleBridge Inc, Greater Boston Area. ” Lisa Crewe, Sr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [B2B] Video: We’re All Marketers Now
    Much of the currency derived from social media (such as a Facebook fan) can be rather weak when compared to the value of touching a prospect or buyer through email, particularly for b2b marketing. by Jesse Noyes | Tweet this. Everything becomes marketing’s problem now.”. If you are a marketer, that comment might sound scary. Share email.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [B2B] Lead Nurturing, Lead Scoring and the World Cup
    Lead Nurturing, Lead Scoring and the World Cup was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comIn August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. million impressions.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 1, 2010
    [B2B] The Top 5 Skills You Need to be a Marketable Marketer
    The Top 5 Skills You Need to be a Marketable Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Modern B2B Marketing lead generation marketable marketer Marketing Analytics These include: Analytics skills – Take responsibility for your marketing.
  • BIZIBLE  |  MONDAY, NOVEMBER 30, 2015
    [B2B] Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking
    It was mainly because B2C companies tend to invest more heavily in brand advertising, compared to B2B companies. As more B2B organizations and marketers increasingly value and invest in brand advertising, it’s more important than ever to measure it with meaningful metrics. That’s why view-through now matters for B2B marketers
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [B2B] Daniel Pink talks about the science of motivation
    B2B Demand Generation | The Surprising Mind of Daniel Pink. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Who is Find New Customers?
    B2B Lead Generation | Find New Customers. We don’t advertise at all, so we appreciate you watching this very brief business overview of the B2B lead generation consultancy, Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2011
    [B2B] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
    The Art of Guest Posting: 7 Tips to Writing a Successful Pitch was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing blog pitching marketing blog Marketing Effectiveness marketing roiBut how do you go about asking? That’s where a pitch letter comes in. Follow these guidelines. Determine your target.
  • KAON  |  TUESDAY, SEPTEMBER 15, 2015
    [B2B] Hubspot Inbound Conference Recap 1 of 9
    Filed under: Marketing Guru Tagged: B2B marketing , B2B mobile marketing , LinkedIn , marketing , social channels , social media , social sharing , twitter. Marketing Guru B2B marketing B2B mobile marketing LinkedIn marketing social channels social media social sharing twitter”-Sonia Simone.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [B2B] How to Turn a White Paper into a Content Marketing Machine
    Thanks too, @buyerzone Fearless Competitor named top B2B Blog of 2012 ! And if you want a great white paper on B2B demand generation, check out How to Find New Customers. How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show. Click the highlighted words for more. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [B2B] Lead Nurturing Overview
    B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [B2B] What Are the Top-10 Marketing Books?
    To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [B2B] Unveiling The Pipeline Marketing Technology Stack
    To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The Stack, Explained. Traffic Technology.
  • ETRIGUE  |  MONDAY, MAY 30, 2016
    [B2B] Get Started – In-House or Out-House?
    B2B Marketing Lead Nurturing Marketing Automation adopt marketing automation B2B educationI was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages? 8.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    Lots of B2B companies say their products are simple. Kinaxis Won Best B2B Marketing Idea of the Year award 2010. Here’s what Social Media B2B wrote: “Kinaxis used the same dating/relationship storyline to poke fun at a supply chain management rival, but thankfully  Sally Ann Perkins is not wearing a monogrammed t-shirt. 
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [B2B] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Gamification: 6 tactics for B2B marketers. And it’s filling the sales pipeline in the process.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 10, 2015
    [B2B] How to Use LinkedIn Groups for Social Selling
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Active means contributing, not merely belonging. Certainly, for all […]. Author information. Craig Jamieson. Craig M.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter. Musician.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 27, 2012
    [B2B] This is the week that was: The times they are a-changin’
    What with pitches, new business wins, campaigns going live and the Olympics, squeezing in a consistent flow of weekly round ups for the world of B2B is no easy feat. About five years ago the B2B marketing community was getting very excited about the whole social media thing. We hold our hands up. But that is of course no excuse. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [B2B] 7 Modern Marketing Experience Takeaways
    Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [B2B] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you. The short answer is that SEO still matters – a lot.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] It’s Not A Petroglyph, It’s Our Marketing Plan
    All Random Rants Stupid Ideas B2B marketing bizmarketer branding cave paintings corporate overlords Elizabeth Williams Hand-Wringers lazy marketers linkedin marketing plans planning PowerPointThese were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [B2B] Savvy Week in Review: June 22
    B2B Content Marketing Strategy Checklist by @velocitytweets. B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog. Facebook B2B Campaign Increases Reach – by @diannahuff. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 6, 2011
    [B2B] Savvy Week in Review: May 6
    How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. B2B Buyers Research Like Rabbits. This is a B2C case study, but its lessons apply to B2B, too. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [B2B] Savvy Week in Review - March 11
    What the Slow Death of B2B Publishing Means for Marketers - by @ckochster. thought-provoking post from Chris Koch on the changing business models--and opportunity--for B2B marketers. Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Is it really the middle of March?!?
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 29, 2010
    [B2B] Share Your Most Valuable Asset: Your B2B Network
    One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. What If Your B2B Corporate Web Site Was A Social Network?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Does Content Marketing Really Have a Confidence Problem?
    By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 13, 2009
    [B2B] Essential B2B social media start-up strategies
    This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. What have been some key lessons you can pass on to somebody starting their own B2B social media initiative? Tomorrow, Part 3: Ben's perspective on hands-on B2B social media management Visit Schaefer Marketing Solutions at www.businessesGROW.com.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [B2B] Book Club: Conversations that Win the Complex Sale
    by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. And for more great sales and marketing books, browse our B2B Sales and Marketing Book Club! B2B Sales b2b sales and marketing book club sales leads
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Tomorrow at Fearless Competitor – Laugh and Learn
    The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us. We love our fans!
  • SALESFUSION  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How to Create a Love Affair Between Sales and Marketing
    B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (according to SiriusDecisions ). The relationship between sales and marketing can best be described as symbiotic. However, there is a lot to be gained from sales and marketing alignment.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [B2B] How Do Audiences Assess Your Marketing Content?
    Their target users are B2B inside sales reps and managers. What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? appeared first on Avitage.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [B2B] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers. " Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Hopefully Optimistic? CMO Corner
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [B2B] Savvy Week in Review - October 21
    Why Educating Your B2B Audience Isn't Enough by @MLTCreative. We've been getting some odd pitches lately here at Savvy B2B and we wish some of those people had read this post. Are B2B Salespeople Thought Leaders? Managing Expectations in B2B Marketing by @dougkessler via @econsultancy. And happy Friday! Seriously.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [B2B] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). recent SiriusDecisions study found that, although 68% of B2B organizations have implemented marketing automation platforms to score their leads, only 40% reported that their sales teams agree that lead scoring adds value.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 3, 2011
    [B2B] White Paper | Email Marketing
    “Email is the lynchpin of B2B marketing today&#. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Joel Book, ExactTarget. Click the image below to download it. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [B2B] It’s Time To Act Like A Publisher [Slides]
    So today, I am presenting to a couple hundred of our B2B Marketing colleagues at FWD:B2B. Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I’m mad. I’m really mad and I;m not gonna take it anymore. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. 80% of marketing leads are lost or discarded, according to  a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Shorten your follow-up time and do it personally. The velocity of following up matters. Use your manners.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 10, 2014
    [B2B] Email Marketing: 2 campaigns that used innovative creative to generate leads
    Boring is a choice. I say this because boring marketing is often a pain point for B2B marketers. To learn more about Tennant’s campaign, check out the MarketingSherpa case study, “ Customer-centric Marketing: Adding fun to B2B.”. B2B Email Marketing: Batch and blast, mobile, and other challenges [More from the blogs]. Results.
  • TYPE A COMMUNICATIONS  |  MONDAY, OCTOBER 19, 2015
    [B2B] How to reimagine customer needs, reinvent your marketing and make a difference
    B2B Marketing Brand Storytelling Content Marketing Content StrategyOctober 13, 2015 by Chuck Frey By now, you’ve probably heard about the importance of storytelling as a content marketing tactic. But the question remains: how do you actually do. read more.
  • OPENTOPIC  |  WEDNESDAY, MARCH 16, 2016
    [B2B] Tips to Measure Digital Marketing ROI
    Opentopic blog >> opentopic.com Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also gives you the opportunity to measure the effectiveness of your efforts. Marketing ROI undefined
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [B2B] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    However, our most recent research,  B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends—North America ,   sponsored by Marketo , shows that large companies are often more challenged when it comes to content marketing. B2B Content Marketers Share Their Insights. How are they spending their time? Repurposing content.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 11, 2015
    [B2B] Dear Vendor: You’re Not Helping Me Buy from You
    B2B marketing Case study writing customer case studies Customer success stories Writing Customer StoriesLast month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet have been updated since our home was built nearly 30 years ago. You know what would help?
  • SYNECORE  |  THURSDAY, JUNE 6, 2013
    [B2B] Delightful Content Marketing: Not just for B2Cs
    We’ve seen big B2C companies do this with great success, but what about B2B companies, especially those on a smaller scale? How might a B2B do that? Delighting your consumer, whether you’re a B2C or B2B, means listening to your audience. Can they still delight their consumers? It must be delightful. That’s delight, folks.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 20, 2012
    [B2B] Follow every Mad Marketing TV guest on Twitter here
    Besides hosting Mad Marketing TV, Jeff is President of the B2B demand generation  and global marketing company, Find New Customers. Twitter List of Mad Marketing TV guests. Jeff Ogden, host of the popular marketing show, Mad Marketing TV , created a. Twitter list of all the guests on the show. As guests appear every week, the list will grow.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 4, 2011
    [B2B] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you. What do you think?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [B2B] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Before we jump in, however, here are some of the notes on the testing to add some context and perspective on the experiment. Version A.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [B2B] How To Focus On Your Marketing Plan
    Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Hogwash! You
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 30, 2015
    [B2B] Top 10 Modern Marketing Posts in 2015 Published Before This Year
    Surprisingly Simple B2B Sales Tips (2012). 6. 19 mobile marketing stats that will blow your mind (2014). 9. 5 B2B Brands That “Get” Storytelling (2012). We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. Content Marketing
  • THE B2B RESEARCH BLOG  |  THURSDAY, MARCH 24, 2011
    [B2B] Air Cargo News: Interview with Circle’s Andy Booth
    B2B branding B2B customer loyalty B2B product and service development air cargo research aviation research segmentationI recently had the pleasure of being interviewed by legendary aviation journalist Peter Conway for Air Cargo News.  Who needs marketing in the air cargo sector?
  • B2B MARKETING UNPLUGGED  |  SUNDAY, NOVEMBER 20, 2011
    [B2B] Bizmarketer is in the Zone
    Bizmarketer is proud to be a new member of  B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. Awesome Ideas B2B marketing bizmarketer Elizabeth Williams linkedin shameless self- promotion
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 2, 2010
    [B2B] Dreamforce Week – A List of Great Resources
    Conferences B2B b2b sales CRM crm 2.0 Dreamforce is T-Minus 5 days 00 hours 44 minutes and 40 seconds as I write this post. The InsideView office has all hands on deck getting the last minute details worked out and preparing for the orchestrated chaos that is about to unfold. customer 2.0 Dreamforce Inbound Marketing marketing Sales 2.0
  • FEARLESS COMPETITOR  |  MONDAY, JULY 8, 2013
    [B2B] 5 Ways to Create Magnetic Content that Wow Your Buyers
    One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. It is effective and nearly free, so virtually every b2b marketing team on Earth relies on it.
  • BRANDPOINT  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    Strategy b2b marketing content marketing strategyEvery year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. Word Count. Putting it to use : .
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [B2B] Initiative isn’t Given; You Take It
    We created the B2B lead generation consultancy known as Find New Customers – and it’s thriving. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Sales Lead Generation – Take the initiative. Love this concept by Seth Godin. Waiting for that acceptance letter?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [B2B] Mad Marketing TV is educating the world – and me
    Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. There’s no doubt I knew a lot about B2B demand generation and lead management a year ago. Paul Gillin , Social Media Expert – Social Marketing in B2B. This is how it happened. Jeff Ogden. Thor Johnson, former CMO of Eloqua.
  • FATHOM  |  WEDNESDAY, FEBRUARY 12, 2014
    [B2B] Developing a Manufacturing Content Strategy? Do This First
    About 49 percent of B2B marketers don’t have a documented content strategy. Content Creation & Strategy Manufacturing Industry b2b content content manufacturing content manufacturing online marketing If you’re part of this group, chances are you’ve heard over and over that having a content strategy is important. Digging Deeper.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [B2B] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Marcom for B2B. Tags: Marcom for B2B Other Popular Posts:      PR as Sales Collateral       Branding Monks/Message Scribes             Email The Scoopdog Team. Welcome!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [B2B] What Is Product Marketing? The Simple Explanation We've All Been Looking For [SlideShare]
    Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere. Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. even on Google.
  • ANYTHING GOES MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [B2B] The Slow Death of Email and What You Can Do About it
    Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [B2B] Is Context The Future Of Customer Experience?
    B2C is the sweet spot here right now, but I can see this happening in B2B as well, as tech vendors start pitching business scenarios / experiences rather than products / solutions. How important is customer experience for B2B companies? appeared first on B2B Marketing Insider. The e-book summarizes these answers. Strategy
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [B2B] How to Generate Expert Credibility
    It is a matter of presenting one’s self as a B2B sales expert on solving the unique problems of prospects and customers in their niche. In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. There are direct benefits for doing this. Sales 2.0
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [B2B] How to Write Blog Posts that Get Shared on Facebook
    Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Business owners today might face some challenges when it comes to blogging. Every minute you spend writing is time you aren’t spending in your business. Author information. Mike Gingerich.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [B2B] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. B2B Social Media Marketing: Focus on leads, not likes. Lessons from a B2B Summit Coach: 5 steps to cut through the noise, turn off the hype and create a B2B social media program that works. And, consider the experience of Motorola Solutions.
  • AGILE B2B COPYWRITER  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 3 Ways to Get the Most from Case Studies
    Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? B2B Marcom B2B Marketing Case Studies Tips and How toCase studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Any surprises?
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [B2B] Book Review: SNAP Selling
    Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling The next day you get up and do it all over again.&#. Digg this!
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [B2B] Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Tags: B2B Lead Generation B2B marketing sales and marketing alignment Please clarify what “sales and marketing alignment&# means. Key brand messages?
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [B2B] How Social Media Changed the Sales Cycle into the Buying Cycle
    Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Store rooms and offices were full of these glorious materials. What will they find?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 7, 2016
    [B2B] If Cold Calling is Dead, It’s Because There’s Little Need for It
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. We used to make cold calls because we had to. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 11, 2011
    [B2B] 3 out of 4 companies say lack of quality leads is #1 problem
    According to MarketingSherpa‘s 2011 and 2010 B2B Marketing Study: In 2010, over 2 out of 3 (68%) of B2B companies said generating high quality leads was their biggest problem.
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [B2B] Is There a Best Time To Recycle Your Leads?
    B2B Marketing Automation/Email Marketing customer journey lead recycling lifecycle marketing note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business."
  • B2B LEAD BLOG  |  TUESDAY, JUNE 7, 2011
    [B2B] Staying Clear of Spam Traps with Routine Data Maintenance
    True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since its become a recurring
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [B2B] Email Deliverability by Design: An Important Checklist
    Email Deliverability by Design: An Important Checklist was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Privacy and Deliverability b2b marketing checklist Email deliverability email design Email Marketing marketing campaignby Josh Aberant This week Marketo released an Email Design and Creative Checklist. 
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [B2B] The ‘Need Solution’ Buying Phase
    If you enjoy this series, we suggest you download this free white paper on B2B lead generation. Want to learn more about buying stages and B2B lead generation? Why is personality so important in B2B marketing? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [B2B] A simple strategy to convert blog visitors into sales leads
    But one thing that rarely comes up is how B2B blogs help businesses convert readers and traffic into sales. My own experience is that it’s easier to covert first (or second) time visitors into clients with a B2B blog. Hell, maybe I shouldn’t think of a B2B blog as a conversion channel for repeat visitors in the first place?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [B2B] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. New ones. link].
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [B2B] Jump-Start the Week with These 10 Sales Posts
    Are You Lost In a B2B Sales Lead Paradox? Filed under: Sales 2.0 , Sales Data , Sales Intelligence Tagged: b2b sales , lead generation , marketing , Sales , Sales 2.0 , Sales Data , Sales Intelligence , Social CRM , social selling. Sales Data Sales Intelligence b2b sales lead generation marketing Sales Social CRM social selling
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 13, 2009
    [B2B] Interview with The Funnelholic
    Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. Tags: marketing analytics Social media Funnelholic marketing operations B2B Marketing especially now).
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [B2B] Five Myths of Lead Management
    Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  In this post, we’ll dispel what we see as the Top 5 Myths of B2B Lead Management. As referenced at the beginning of this post, the B2B buyer is now more empowered than ever before. Lead Routing.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [B2B] The Most Dangerous Opinion in Marketing: Yours
    Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value?
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • THE CONTENT FACTOR  |  WEDNESDAY, FEBRUARY 10, 2010
    [B2B] The Dark Side of Marketing Automation
    Tags: Business to Business (B2B) Content Strategy
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [B2B] 11 Thought-Provoking Guides to Content Marketing for 2014
    Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider. What impact are blogs having on corporate website traffic in search?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] The Simple Guide to Lead Nurturing
    B2B Demand Generation | Lead Nurturing. Power of lead nurturing in B2B. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers is considered top experts in B2B lead nurturing and scoring and help companies implement best practices programs. is complex.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [B2B] The Top 200 Content Marketing Brands And Influencers
    published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. ” on the topic. Twitter Handle. PageRank (Normalised). 1.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 13, 2010
    [B2B] A Quick Way to Add a Calendar of Events to Your Blog or Website
    Tags: B2B B2C Business How To Marketing
  • THE CONTENT FACTOR  |  THURSDAY, NOVEMBER 4, 2010
    [B2B] Great Content, But Does It Have Legs?
    Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Tags: B2B Lead Nurturing Better Corporate Writing
  • THE CONTENT FACTOR  |  THURSDAY, NOVEMBER 4, 2010
    [B2B] Great Content, But Will it Stick?
    Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. Tags: B2B Lead Nurturing Better Corporate Writing
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [B2B] Weekly Social Media Thoughts Roundup
    I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies. Is Your Twitter Addiction Paying Off?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [B2B] The 1-2-3 of Putting Your Lead Scoring to Work
    The 1-2-3 of Putting Your Lead Scoring to Work was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoringby Rajiv Kapoor Once you set-up lead scoring, how do you ensure that it’s working correctly? Even though scoring is turned on, it may not be sending MQL to Sales right away.
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