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  • WONDERING OUT LOUD  |  MONDAY, FEBRUARY 1, 2010
    [B2B] Traditional v. Social: It isn’t either/or
    Tags: Marketing Social Media B2B Tradional Media
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [B2B] The Top 200 Content Marketing Brands And Influencers
    published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. ” on the topic. Twitter Handle. PageRank (Normalised). 1.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [B2B] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. ” phase. 90% of Inc.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [B2B] 30 Social Media Statistics To Wrap Up 2014
    With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. B2B’s who use Twitter generate twice as many leads as those who don’t. Facebook. Facebook has 1.35 Tech Crunch ).
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 17, 2011
    [B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    B2B Lead Generation | The Power of Great Story-telling. Great B2B Marketing lessons can come from anywhere – including a remarkable TV series. consider it an Owners Manual for B2B marketing today. believe the B2B Marketer can learn lots from a series like this that they can use in B2B lead generation.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [B2B] 12 (of the) Best Content Marketing Infographics of 2013
    Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [B2B] Best of ClickDocuments "Connect the Docs" Blog in 2009
    ClickInsights: Tips on how B2B marketers should leverage social media. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. B2B Marketing Experts shed light on the following question: What is your one tip on how B2B marketers should leverage social media?
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [B2B] A Simple Formula for Writing Kick-Ass Titles
    For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". 2) Stay accurate. While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". Look, I said ass. Make sense?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 24, 2010
    [B2B] Secondary calls to action can boost your website’s capture efficiency
    Tags: B2B Web Strategy Engaging Visitors
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [B2B] 8 Steps To Effective Content For Social Media
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 8 Steps To Effective Content For Social Media appeared first on B2B Marketing Insider. Source: Faceook. It’s not enough to create great content. Or entertains them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [B2B] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. B2B Social Media Marketing: Focus on leads, not likes. Lessons from a B2B Summit Coach: 5 steps to cut through the noise, turn off the hype and create a B2B social media program that works. And, consider the experience of Motorola Solutions.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [B2B] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    In B2B marketing we have been advocating an integrated approach across media, channels and all stages of the buying journey for ages. In B2B marketing often a more personal approach, in tune with the customer journey was (and still is) possible. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [B2B] Changing the game for Intelliflo - an inbound marketing case study
    B2B MarketingIntelliflo is an award winning software revolutionising the UK Financial Advice industry. Consistently voted ‘Best Tech/Software Provider’ at the ‘Professional Adviser Awards’, the Intelligent Office platform has been changing the way advisers run and manage their businesses for over 10 years. Previous site homepage.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [B2B] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. B2B services (-2.2%) and B2C product (-0.6%) companies will keep their budgets relatively flat. Buffer. Source: MarketingCharts ).
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [B2B] IDG On Connecting the Dots Between Content and Sales
    B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 30, 2011
    [B2B] From Google’s Instant Preview: “Check your landing pages.”
    B2B Web Strategy PPC Search Engine MarketingRecently, Google activated Instant Preview for Ads …with remarkably little fanfare, considering its game-changing potential in the world of pay per click (PPC) advertising.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 1, 2015
    [B2B] How Jeffrey L. Ogden rose from the dead
    Filed under: b2b lead generation companies , BtoB Marketing , Find New Customers , Jeffrey L. b2b lead generation companies BtoB Marketing Find New Customers Jeffrey L. Let me tell you a story of something that happened exactly one year ago today. What a difference a year makes because it’s sunny and warm here in St. Ogden.
  • FATHOM  |  TUESDAY, OCTOBER 8, 2013
    [B2B] 56% of Industrial Buyers Research Online Before Contacting You
    B2B Manufacturing Industry In Caroline’s earlier post “ 19 Marketing Statistics Every Manufacturer Should Know ” she shared the observation that 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content. What does this mean to you? Evaluate Your Competitors.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 25, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp
    Time for another witty B2B marketing lesson from @fearlesscomp. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers. Happy Friday! We hope you enjoy it. Quality leads matter.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [B2B] Radian6 Email Campaign Hits the Mark
    B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.comThere’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) What I like: 1.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 7, 2011
    [B2B] Can Your Social Media Footprint Drive Predictable Inbound Traffic?
    We generated more content and were more vocal through our key social media like the B2B Lead blog and Knee-jerk answer: yes. Perhaps only because I want to feel my work isn't all for naught. One of my key initiatives for Q1 was to amp up our social media footprint.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [B2B] Marketing Strategy: 3 Steps to find the best tactics and results
    With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Focus on the goal.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [B2B] Savvy Week in Review - June 1
    Casey Hibbard shares a real-world example of how B2B marketers -- and their prospects and customers -- can get more from case studies. Format is Not a B2B Persona Question by @ardath421. One thing you probably don't have is time to troll the web for tbe best posts out there. Happy weekend, everyone! This post has you covered.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 8, 2014
    [B2B] [INFOGRAPHIC] The Aligned Lead Nurturing Funnel
    By now, most people know that in a successful business, B2B sales and marketing need to work together. So when we started writing our latest guide, Aligned Lead Nurturing for B2B Sales and Marketing , we wanted to challenge the traditional idea that lead nurturing is primarily a marketing function. It''s not just a mindset.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 4, 2011
    [B2B] Usability testing: now more important – and easier – than ever
    B2B Web Strategy Web Design the advanced visual attention prediction tools available   usabilla an extremely intuitive interface inexpensive and premium categories free – landing injecting local content factoring browser compatibility checkers plenty gain actionable insight tool usability tester letting define a specific task
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [B2B] A 7-Step Plan for Getting Started with Content Marketing
    Related posts: B2B Content Marketing is More Than Content. Get Back To Basics: 4 Key Questions for B2B Content Marketing. About the author: Michele Linn is a B2B content strategist who helps companies create content and think through how their B2B prospects will consume it (from registration to promotion).
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 27, 2011
    [B2B] Blogging with SEO Purpose – Creating Content that Attracts the Right Buyers
    Quite timely as I was looking for an old B2B Lead post on this very topic.  We’re writing more blog posts these days but does anyone know?  Catching up on my Google Reader and ran across this great post from Lee Odden – Where to Use Keywords in Corporate Blogs.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] A Manifesto for Us Frogs
    All Awesome Ideas Books B2B marketing bizmarketer corporate overlords Elizabeth Williams indispensible Linchpin linkedin Long Tail Seth Godin Tribes waydowntownI like to think the story about frogs isn’t true but I sort of suspect it might be. Linchpin , Seth Godin’s newest book, is for the GenX frogs. Which is probably good. But it’s not.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, MAY 16, 2010
    [B2B] Trade Shows Part 5: Getting People to Your Booth
    All Awesome Ideas Getting & Losing Business Trade Shows B2B marketing branding events getting the business gifts give-aways hotels linkedin Power outlets premiums room drops selling at trade shows trade shows trinkets visibilityFew delegates actually get to every booth, but most have a list in their heads of those they simply must see.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 4, 2010
    [B2B] Of Elves, Innocents & Line Dances
    All Getting & Losing Business accounts payable B2B marketing bizmarketer CA CGA CMA contingency planning Elizabeth Williams entrepreneur getting the business growth Keebler Elves linkedin losing the business P-Cube planning procurement scaling selling to big business selling to big companies small businessOh dear. You can’t scale.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 2, 2010
    [B2B] The Furry Dead Things at the Unimpressed Feet of Sales
    Content Marketing Sales vs. Marketing B2B marketing bizmarketer brand police branding brochures case studies drive through drive thru Elizabeth Williams Flash linkedin marketing communications marketing materials podcasts PowerPoint premiums sales managers white papersAnd what did you get? grunt? muttered thank you? Complete silence? Tragic.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [B2B] 87 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • SAZBEAN  |  SATURDAY, NOVEMBER 10, 2012
    [B2B] Top Internet strategy, marketing and technology links for the week of November 10, 2012
    News & Notes
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [B2B] Companies Dedicate 2x More to Marketing Than IT
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. How Do You Get Started in Content Marketing?
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 10, 2012
    [B2B] Content Marketing: Key to Thought Leadership and Leads
    Online content is the fuel for new leads in the B2B arena. Highlights include: Why content marketing is essential to B2B leads. How B2B buyers use content. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Why I Bet My Career On Content Marketing
    believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • INBLURBS  |  TUESDAY, AUGUST 28, 2012
    [B2B] Businesses are lagging behind their Customers in the Digital Age
    An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.
  • SALES LEAD INSIGHTS  |  FRIDAY, FEBRUARY 18, 2011
    [B2B] In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing
    B2B marketing NewsIf you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. 8:30 am to 12:30 pm. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [B2B] B2B Marketing ROI
    B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Can I get to it easily?
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 30, 2011
    [B2B] Find new customers using guest posts, Twitter and other stuff
    Congratulations to @Kinaxis for winning Best B2B Marketing … Continue reading → Demand Generation Leadership Management best practices Marketing Sales 2.0 Thoughts and prayers go out to the protesters in Egypt. May they be safe. also believe the regime will soon fall, as I believe the army is about to switch sides.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [B2B] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. Steps For Awesome B2B Facebook Marketing by Social Media B2B. What common mistakes should marketers avoid? ” The solution?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [B2B] What Type of Content Should My Company Produce?
    That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. With great content, business sales leads are almost impossible to obtain. I’m continually amazed by the number of B2B sellers with either no content or terrible, self centered content.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 31, 2011
    [B2B] The Myth of the Magic Bullet for Content Marketing
    There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. I'll just come right out and say it. Yes, I'm a content wonk. Job boards.
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 4, 2011
    [B2B] The Nonlinear Buying Journey of The Cross-Channel Social Customer
    This applies for both B2B and B2C, although there are differences. The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [B2B] Social media — now for engineers too!
    Tags: B2B and social media business relationships personal branding
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [B2B] Weekly Wrap Up - April 15
    In the two years since we started Savvy B2B, we have always enjoyed compiling the weekly wrap up. Winning Examples of B2B Blogs Done Right by @ NealSchaffer via @ b2community. The B2B Inbound State Of Mind: Build Relationships by Martine Hunter via @B2BLaunchPad. So much bloggy goodness! This week is no exception. Happy Friday!
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [B2B] Savvy Week in Review - Oct 15
    by @Ckochster For B2B marketers who wonder about all the fuss around cloud computing, Chris Koch paints a picture of how it will change your role -- dramatically. Marketing Metrics 101 for B2B Startups - by @aprildunford With a clear infographic and detailed outline of considerations, this post is one for the bulletin board. FUN ALERT!
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 21, 2010
    [B2B] Duplicate content: bad, but not the worst content-related sin
    Tags: B2B Web Strategy Search Engine Marketing
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [B2B] What Are the Top-10 Marketing Books?
    To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 3, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy” Ryan Plourde, Principal at AbleBridge Inc, Greater Boston Area. ” Lisa Crewe, Sr.
  • ONPATH  |  TUESDAY, FEBRUARY 1, 2011
    [B2B] Is Telemarketing Dead?
    Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report. This report was created from the collective wisdom of 935 B2B Marketers. Special thanks to Darryl Praill – marketing guru at DarrylPraill.com for also sharing his thoughts on the topic.
  • CONNECT THE DOCS  |  MONDAY, MAY 10, 2010
    [B2B] Lead Generation to Demand Generation
    Blog Modern B2B Marketing Twitter InboundMarketer. In 2010, we will see hundreds of medium and large sized B2B companies stop focusing on the number of lead created, instead improving the quality of leads passed to sales. Modern B2B Marketing Blog. B2B Lead Generation Blog. How will demand generation evolve? Over to you.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 5, 2010
    [B2B] Multiply your blog’s benefit by integrating social media
    In a recent posting on this blog, we talked about the positive benefits of B2B business blogging on your website’s traffic and search-engine rank …benefits chiefly due to greatly increasing your site’s total size (because of the frequent addition of relevant content) and improving your site’s chances of generating quality inbound links.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [B2B] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [B2B] “Best Story Wins” – Tom Peters
    B2B marketing is all about story-telling. We’re honored and flattered that BuyerZone selected Fearless Competitor as the #1 B2B blog for 2012. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. To create great sales lead generation programs, learn to tell stories. The best story wins.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 21, 2010
    [B2B] The Sales Lead & the Language Police
    Do we need language police in our world of B2B sales & marketing? Whatever the case, we continue to face basic issues in B2B sales and marketing. The core concept of the definition of a sales lead and its workflow is the subject of endless debate and lack of clarity within B2B organizations. Related Blog Posts. Photo Credit.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [B2B] The Best Marketing Conferences In 2014
    MarketingProfs B2B Marketing Forum. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Best Marketing Conferences In 2014 appeared first on B2B Marketing Insider. Which marketing conferences are you attending this year?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [B2B] Weekly Wrap Up - March 25
    B2B bloggers are people too, and sometimes we hit the wall. Find out how to uncover keywords and develop content for different folks on the B2B buying committee. B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? B2B Marketing: Calls-to-action and the business buying cycle by @MarketingSherpa.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 17, 2010
    [B2B] Laugh and Learn featuring the Fearless Competitor – Episode 9 – Comparisons
    Click to access the Focus Roundtable on B2B Lead Generation Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Laugh and Learn Remarkable contentWe hope you enjoy this week’s show.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] The Challenger Sale Vs. The Effortless Experience
    Some blog posts I’ve seen have suggested that the two seemingly contradictory findings are due to the fact that Challenger was a B2B study while Effortless was a B2C study. Unfortunately, Interestingly, this is something we found only in the B2B cut of the data. First, let’s quickly recap the two books. Put simply, yes.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [B2B] Time to Surf the Wave of the Personal Brand
    Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it. link]. Time is running out.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 23, 2011
    [B2B] What are you passionate about?
    B2B Lead Generation | What are you passionate about? Jeff Ogden (@fearlesscomp) is President of the  B2B lead generation  consultancy,  Find New Customers. BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?&#.
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 28, 2010
    [B2B] How Marketing Can Help Sales After the Handoff
    Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales… ” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 7, 2011
    [B2B] Putting Insight at the Center of Strategy
    Cornerstones B2B Marketing Customer Understanding Marketing Innovation NPD and Innovation Sales SupportAs marketers, we’re doing a lot to get closer to our customers. Facing a mismatch between internal processes and the things they had learned from their customers, health care products company Cardinal Health had to do just that.
  • NNC SERVICES  |  THURSDAY, MAY 9, 2013
    [B2B] Do your cold-calling efforts pay off?
    B2B Marketing Behind the Scenes blog business cold-calling Marketing Strategy script Target If you want good business, you need to go after it. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want to be successful you need to take initiative.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 10, 2014
    [B2B] Email Marketing: 2 campaigns that used innovative creative to generate leads
    Boring is a choice. I say this because boring marketing is often a pain point for B2B marketers. To learn more about Tennant’s campaign, check out the MarketingSherpa case study, “ Customer-centric Marketing: Adding fun to B2B.”. B2B Email Marketing: Batch and blast, mobile, and other challenges [More from the blogs]. Results.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [B2B] Marketing Must Be Integrated Into The Whole Business
    Mi6 Agency creates B2B social networks & communities that build reputations, generate results and make markets. By the way, this has always been the case especially in B2B. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 28, 2011
    [B2B] Even highly regulated industries can utilize social media
    B2B Web Strategy Social MediaWhile marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [B2B] Two Killer Google+ Mistakes
    Here are two scenarios: I put you in my B2B marketing circle and you put me in your photography circle. Now my B2B marketing stream is filled with photography posts and your photography stream is getting my marketing posts. I put you in my B2B marketing circle and I begin seeing all of your updates, on any topic, so long as they are public.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [B2B] Free vs. Paid Content Marketing – How to Choose?
    For many B2B marketers, that is the question. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing Lead Management content marketing lead generationby Maria Pergolino To give away or not to give away? Content marketing has become a driving force in lead generation.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [B2B] 6 Tips For Building a High Quality Blog Following
    Editors note) This works in the B2B world too. We write for CustomerThink, B2B MarketingZone, Silverpop, Aprimo, PostClick Marketing, Digital Brand Management and more. 5. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [B2B] What’s so different in Fortune "Best Companies to Work For?"
    (This post originally ran on 1/13/2006. ) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. This story is based … Continue reading → Fearless Competitor marketing funnel marketing sales Uncategorized
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Speaking at the 140 Conference Long Island
    fearlesscomp (Jeff Ogden, President of the B2B Lead Generation  consultancy, Jeff Ogden. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Speaking at the 140 Conference Long Island. Why me? fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [B2B] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Here are some of my top picks: 1.  Garyvee is Awesome!). 3. 
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [B2B] Connecting The Dots On The Social Experience
    Your B2B firm trumpets its engaged, active customers. When customer interactions are fragmented throughout the firm, the typical B2B organization’s core operations have little chance of being responsive to customer needs. Accountability is the name of the game and B2B customers are coming to expect it. Is that all? Really?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [B2B] Why you will never see an ad for Find New Customers
    We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us.&#.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [B2B] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 5, 2010
    [B2B] The New Brand Investments
    Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Where are the new marketing investments being made? Jon Miller.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 21, 2011
    [B2B] Why Leaders Don’t Learn from Success
    Jeff Ogden is President of the B2B lead generation company, Find New Customers. Visit us for free content on B2B lead generation. To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • VIDYARD  |  MONDAY, MARCH 10, 2014
    [B2B] How Video Marketing Influences Your Customers’ Decisions [Infographic]
    70% of B2B content marketers use videos in their marketing mix ( Click to tweet ). Nearly 60% of B2B marketers rate video as the most effective content marketing tactic. You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Please include attribution to Vidyard with this graphic.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [B2B] The Top-5 Content Marketing Trends in 2013
    Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Marketing automation is on the rise. For more details and charts, please download the full report
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | Another Guest appearance for @fearlesscomp. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts. Have you seen our new free “cheat sheet&# – 7 Keys to B2B Marketing Success ?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [B2B] SIIA CEO Interview Featuring Umberto Milletti
    Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales 2.0
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [B2B] Using New Data for Marketing that is “Just Right”
    For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. For B2B Marketing What if Staples or Office Depot could identify regular in-store visitors that may be business customers? It is a no-brainer, your first child is on the way.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [B2B] 5 Ways to Get More LinkedIn Company Followers
    B2B companies now have the ability to share updates with their followers on LinkedIn. Related posts: 12 Ways to Leverage Your LinkedIn Profile for a B2B Company. Follow Your B2B LinkedIn Connections on Twitter. B2B Companies Can Update Status on LinkedIn. Write a blog post. Add a Widget to Your Website.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Who will it be? Why don’t you follow him?
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] How to Find New Customers – our most popular white paper
    “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” 
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [B2B] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [B2B] Demand Generation Blogs Continued
    B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs.
  • MODERN B2B MARKETING  |  MONDAY, MAY 10, 2010
    [B2B] Does it matter if you work for a CMO or VP of Marketing?
    B2B companies without CRM and marketing automation systems often have a hard time measuring the success of their programs and can’t prove the ROI of marketing dollars spent. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. When I first read the post I didn’t see much of a difference. 
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [B2B] Are you self serving or self promoting
    Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] How Do Buyers Consume Content?
    In fact, I shared the belief that we need a new approach to buyer personas in my post, The Crazy, Complex World of B2B Marketing. Jeff Ogden, the Fearless Competitor, is the President of the B2B Lead Generation consultancy, Find New Customers. In fact, Barbra asks great questions to get to the heart of what is needed. Amen, Barbra!
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Find New Customers : Back and better than ever
    As some of you know, the B2B lead generation company, Find New Customers was hijacked by small Florida CRM software firm on August 3, 2010. Recovering from disaster. We’ve bounced back. Come meet me at the Aprimo Marketing Summit.
  • MARKETING GENIUS BLOG  |  FRIDAY, JULY 9, 2010
    [B2B] 60 Seconds with Ardath Albee: Tracking Beyond the First Click
    In this continuing series, Ardath Albee, a leading B2B marketing strategist applies over 20 years of business management and marketing experience and offers tips to help marketers generate more and better sales opportunities. She’s also author of the book eMarketing Strategies for the Complex Sale. Tweet This! Share this on LinkedIn.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [B2B] Can Find New Customers help my business?
    B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] Complete, Relevant and Integrated Sales Intelligence
    Conference in San Francisco InsideView CEO Umberto Milletti met with a large group of VIPs to explain the need of Sales Intelligence and how InsideView for Sales provides a Complete, Relevant and Integrated application that delivers B2B intelligence through your existing CRM and how to leverage it effectively. [.]. Conferences Sales 2.0
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