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  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 31, 2014
    How B2B Buyers Consume Vendor Content (MarketingProfs). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}). How the Inc.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [B2B] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. One of those charts, at right, looks at the ROI they’re getting from their social media efforts. Why or why not?
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [B2B] Re# (ReHash) - Rehashing old great posts on Twitter
    Many of the topics we wrestle with however, as B2B marketing professionals, are less transient than this. The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. Why am I writing this? What are your thoughts?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [B2B] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'One of the biggest trends in marketing may not even be happening in the marketing department at all. This is not ideology; it is biology.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 17, 2011
    [B2B] Great questions - what's the answer, and why?
    Well, I just took this B2B marketing survey and found this question, which made me stop. Social media is of little relevance to B2B organisations. Here it is (apologies for the layout): Would you generally agree or disagree with the following statements? Please select one answer for each statement. Disagree. Agree. don't know.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Give the Emperor some underwear Ed
    It’s surrounded by hype but when we look closely it often has limited relevance in B2B. This bold position could explain why Ed was Happy Slapped to publicise last year’s B2B Marketing Awards. There’s no doubt that the latent power of social media in B2B is potentially huge. Impressive statistics.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [B2B] The Mi6 Tweekly: Week of July 12, 2010
    Chart: 80% of B2B Marketers, in survey, are doing some form of leadgen measurement. Source: @eMarketer) #b2b #marketing. Good concise post on top 5 social media trends for #B2B marketers by @BrennerMichael. Chart: % of WW Businesses Getting Customers Through Social Networks Based on Size (Source: Regas via/@eMarketer) #b2b.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [B2B] 27 More Remarkable SEO Guides, Tips and Tactics
    Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Hummingbird’s Impact On B2B Sites by Search Engine Land. ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO?
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Q&A with Mark Fidelman, Author of Socialized!
    Where are we currently in the B2B social media adoption curve? Are B2B companies still increasing their adoption of social media or is it plateauing? What do B2B companies stand to gain from getting on social media? In the B2B world, IBM and Salesforce are the masters of it. 'Everyone is still talking about social media.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 13, 2011
    [B2B] Savvy Week in Review - May 13
    Time for B2B Marketing to Reorganise by @ bobapollo. I don't know about you, but we have spring fever! So, to help you weed through everything and spend a bit more time outside, we're pointing you to our favorite posts from the week. Maybe read these on your deck or favorite outdoor spot to get fresh air while being inspired!
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [B2B] Savvy Speaks: Know Thy Customer
    Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. In my very first post on Savvy B2B, I posed 20 questions you should ask about your readers, and that list is a great starting place. Heather. Stephanie. Michele. But Do You?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 6, 2012
    [B2B] Vote for Your Favorite Marketing Blogs on MarketingSherpa
    Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. Time to stuff the ballot box again! MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. Let you voice be heard! Vote for your favorites today. Yotpo blog. PPC Hero.
  • INBLURBS  |  WEDNESDAY, DECEMBER 5, 2012
    [B2B] On the web you are what you publish… What are you?
    An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Content and social media have become successful ways to get attention from future buyers. … Exactly! This gains trust.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [B2B] The Power of Return On Marketing Investment Calculations
    May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. Application: In-depth ROI calculation for both B2B and B2C. Again, not for B2B applications, but highlights the thought process of justifying any social media marketing investment. Why is this so?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [B2B] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. 'by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. You’re content marketing whether you know it or not. Rob Yoegel @RobYoegel.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [B2B] Microsoft Dynamics CRM and InsideView
    Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Share. “.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] Key Content Marketing Trends & Predictions 2010
    Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? won't spoil your fun, but think focus, conversations, long-term and meaning.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [B2B] Why We Took the Shears to the Home Page of Find New Customers
    That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. also invite you to check out our world-class blog,  Fearless Competitor , as well as our weekly B2B marketing show,  Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 13, 2010
    [B2B] The Mi6 Tweekly: Week of July 5, 2010
    Soft Launching B2B marketing services package via where I hang my hat: @mi6agency. 70% of Industrial Marketers expect to see sales increase in 2010 via (Source: @marketcharts) #b2b #marketing. Seven country comparison (Source:@eMarketer) #socialmedia #b2b. country comparison (Source: @eMarketer) #socialmedia #b2b #branding.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [B2B] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 19, 2010
    [B2B] Enjoy A Demand Funnel Cocktail
    For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Related Posts: The Future of B2B Marketing: It’s Social What Is Marketing Acceleration? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [B2B] Find New Customers: 6 Marketing Principles from Made to Stick
    Look forward to hearing how you apply the framework to b2b. The #1 challenge in B2B marketing today is “Producing Engaging Content,&# so the lessons here are timely. Engaging content is, by nature, sticky ideas, so the concepts from this book apply to the B2B process of finding new customers. Chip ).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [B2B] My List of Demand Generation Vendors, and Who They Sell To
    One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. B2b marketing automation) vendors, with links to my reviews where I've written one. also promised a blog post on the topic. Here it is.
  • MEASURABLE MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [B2B] Webinar Recap - Content Marketing for Lead Gen: How to Get Started
    Here are some highlights from the webinar: Content marketing is anything but new, but in the last few years or so, the practice of content marketing has gained alot of momentum with B2B and B2C marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started".
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [B2B] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    B2B Demand Generation | Why it belongs in Marketing – Not Sales. David Green wrote an awesome post for the B2B Lead Generation Roundtable blog. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Want to truly understand the values of Find New Customers ? Great show! David.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 14, 2009
    [B2B] Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile
    Related Posts: Targeting Your B2B Lead Generation On building targeted lists for B2B Lead Generation Programs Lead generation to sphere of influence Reaching Decision Makers The Physics of Trigger Events for Lead Generation. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Now, for step three.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [B2B] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show. Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Instead, Citrix decided to leverage their lists to attain new subscribers.
  • SMASHMOUTH MARKETING  |  TUESDAY, APRIL 6, 2010
    [B2B] Appointment Setting Vendors Can Reduce Carbon Footprint
    We're in the business of B2B appointment setting , and meetings can often mean travel -- travel impacts carbon footprint, be it by car or plane. Someone asked me recently where the Green in Green Leads came from? Last week's blog post sparked another discussion at a client meeting. tons CO2 Face to Face by Flight : 0.29
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [B2B] MarketingProfs Digital Mixer: Top 20 Tweets #mpdm
    DavidBThomas : B2B or B2C, the Bs are all people. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. the top of the page. Now what?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [B2B] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    But B2B marketing automation products are largely limited to data they generate internally or import from CRM. Empathy Logic got me thinking about a topic that doesn’t get discussed much in B2B marketing automation circles: the place of marketing automation in the larger marketing system architecture. This is by far the broadest list.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 15, 2013
    [B2B] Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices
    Why Sales Leaders Should Champion B2B Demand Generation. 'Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger. Brian is a terrific writer, but the way. and I highly recommend his books.
  • JUNTA 42  |  THURSDAY, AUGUST 2, 2012
    [B2B] 4 Must See Content Marketing Resources
    2012 B2B Content Marketing Benchmark Study. On average, B2B marketers employ  eight different content marketing tactics  to achieve their goals. Wherever I speak around the country, I always like to share a handful of amazing content marketing resources with the audience as homework assignments. Content 2020 from Coca-Cola.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [B2B] Tech Buyers Use Collateral for Purchase Decisions
    The survey report, Eccolo Media 2008 B2B Technology Collateral Survey, definitely provides validation for their premise. The survey results will also be helpful to B2B marketers who're planning for nurturing content development. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, JULY 17, 2010
    [B2B] New Post for BlogNotions Marketers Blog
    Yes, it’s applicable to B2B marketers. I watched the Old Spice campaign go viral and while my one Tweet sums up my initial response to it (“The Old Spice brand may now be ‘trendy’ due to social media + hottie Isaiah Mustafa, but it still smells icky to me&# ), technology writer Robert X. Enjoy
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [B2B] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Spin Sucks) Using Numbers on Numbers: Ad Optimization Meets Math  (eConsultancy) Content Marketing Getting More Attention; B2B Sees Lead Gen Potential  (Marketing Charts). News & Notes
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [B2B] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 22, 2010
    [B2B] Debate: Branding
    In the wake of Gap ditching its new logo following consumer complaints, should B2B brands also bow to negative customer feedback on new marketing initiatives, or should they stick to their guns and wait for the fuss to die down?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [B2B] 5 Reasons to Include FAQs in Your Content Marketing Strategy
    Related posts: How to Make Your B2B Website More Buyer-Centric. Read more Savvy B2B posts from Michele Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Who doesn't like that?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [B2B] How to Market Your Business Through Social Media Networks
    'Artillery B2B Marketing Blog > The Forward Observer. Because of this, a lot of companies fail to see the forest for the trees and understand how social media should fit into a B2B marketing effort. Despite the high usage number indicated in the report, there are still B2B companies not using social media or barely using it.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages?
  • B2B VOICES  |  FRIDAY, AUGUST 13, 2010
    [B2B] Are your spokespeople social media trained?
    is a post from: B2B Voices. As the use of social media by journalists and non-journalists has continued to grow we’ve been making the shift at the exchange to integrate the risks of social media with our spokespeople. Keep in mind that even in “customer only&# meetings that information could be sent out via Twitter. Allan.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [B2B] Savvy Week in Review - March 19th
    Social Media and Thought Leadership: The Virtuous Circle for B2B Marketing - by @robleavitt Rob points out that B2B marketers are taking a dangerously limited view of the intersection of thought leadership and social media. Tomorrow is the first day of spring, and - boy! are we ever ready. TGIF & enjoy the great reads. and parties.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [B2B] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Doug Kessler is co-founder and creative director of Velocity, the B2B content marketing agency. He’s written a lot about content marketing, including the Content Marketing Strategy Checklist and the B2B Marketing Manifesto If you didn't see the slideshow, take a quick look. The Content Marketing Deluge. from Velocity Partners. Great.
  • LEADER NETWORKS  |  MONDAY, MARCH 15, 2010
    [B2B] Moderator's Reading List For Online Community
    Online communities are of greatest value to a company when they are managed internally as the customer relationships are much too important, especially in the B2B realm, to leave to an outside agency. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 28, 2014
    [B2B] How Big Data will shape the researcher of 2020
    The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company 'A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  Here’s the good news for the market research community. Excellent communication skills (69%).
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [B2B] When Did Automated Dialogue Trump Real Conversation?
    am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. This sounds like a pitch for marketing automation. How to Enable Conversations.
  • FUNNEL FOCUS  |  THURSDAY, JANUARY 6, 2011
    [B2B] 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation
    In the b2b world of long sales cycles involving multiple decision-makers and influencers, sales funnel leakage is one of the most challenging issues Sales and Marketing face. In the long b2b sales cycle, circumstances, such as budget, role or need, are constantly changing. Develop a lead nurturing process to engage decision-makers.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 27, 2009
    [B2B] Email is Still the Sharing Superstar
    "  This is a very good reason for B2B marketers to focus on making it easy to assimilate and share your ideas. Social networking may be all the rage, but when it comes to sharing links, content, pictures and ideas—email remains the star. And not just by a little bit. Facebook got only 6% of shares, while another 4% were tweeted." 
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [B2B] CRM Retargeting: The Shiny New Advertising Tactic?
    CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. In B2B, many of these contacts may not read the industry and trade publications you are advertising in, CRM retargeting lets you get in front of them. What if banner ads could become as targeted and relevant as emails? CRM retargeting is similar.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [B2B] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. Pinging is currently not allowed.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [B2B] Learn How to Maximize Lead Generation
    What B2B marketers need to do is add an offer, a call to action and a dedicated landing page to the website, to motivate visitors to leave behind their contact information, for ongoing communications.  What percentage of B2B companies these days have true alignment between sales and marketing? If you’re lucky, you meet Ruth P. Budget?
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. Sign of Economic Recovery, or Head Fake?
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [B2B] The Nifty 50 Top Women of Twitter for 2011
    Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [B2B] Social Media Goes Corporate
    Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. What actions should marketers take in 2010?" Dave Fleet.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 6, 2011
    [B2B] Savvy Week in Review: May 6
    How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. B2B Buyers Research Like Rabbits. This is a B2C case study, but its lessons apply to B2B, too. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [B2B] 2014 Trends in Digital Marketing
    And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. The same study by AdAge cited above even found that 73% of B2B marketers say content marketing will be part of their go-to-market strategy this year, and 75% plan to increase their content marketing budget in 2014.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 1, 2010
    [B2B] Appointment Setting: Was I Duped?
    Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 22, 2009
    [B2B] Appointment Setting: Did I Succumb to a Scam?
    Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [B2B] The Top #Nifty50 Women in Technology on Twitter for 2012
    ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s a frequent presenter at industry conferences, author of guides to B2B social media and lead scoring, and a past judge of the Stevie, BMA B2 and B2BTOTY awards.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Yes, you’re in the right place
    Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity. There’s a new name, too.
  • PR MEETS MARKETING  |  SUNDAY, MAY 3, 2009
    [B2B] Blocking Your Twitter Followers
    For B2B Businesses I think you have to strike a balance. During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. What is you goal? think it comes down to what your goal is.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] Friday E-book Download: Gear Up for Success from Tilton, et al
    Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Tweet. Strategies include: 1. Identifying your ideal customer. Creating content that attracts, engages, and nurtures.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Savvy Speaks: What Makes an Ideal Client?
    Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. Next week, we'll offer up advice on how B2B marketers can choose the best consultant/freelancer to suit their needs. And we enjoy the exchange of insights, suggestions, and tips with these folks. am a relationship builder by nature.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 21, 2013
    [B2B] Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
    'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This Put on a happy face with your profile.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [B2B] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer? Bigger than Lindsay Lohan.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [B2B] How to Grow Your Business with Inbound Marketing
    Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing. The same applies to business-to-business sales.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] What if Marketing Automation had not been invented?
    What differences in marketing and sales management would have occurred if marketing automation with all of its benefits would not be a part of B2B and B2C marketing today? James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] 2012 Revenue – Making It Happen vs. Hoping It Happens
    B2B Lead Generation | Ensuring You Make Your Number in 2012. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. The folks from CSO Insights  and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [B2B] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. 1) Adhere Creative. 3) Being Peter Kim.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [B2B] Measuring the Value of Digital Marketing – #B2BChat
    How do B2B marketers tackle the question of marketing campaign  value ? And this is especially true for B2B with their typically complex, drawn out sales cycles. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Mobile Optimization: How To Optimize Your Website For Mobile.
    Author: Shannon Suetos | Website | Twitter tagged in Mobile B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Two Way Conversation 5.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [B2B] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. Content Marketin
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [B2B] 40 Awesome Marketing Tweets From 2011
    try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. RT @ ErinE : How Can #B2B Marketing Become More Social? jeremyvictor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 2011 Social Media Forecast: Digging deeper
    Will this give B2B’s a new incentive to get serious about social? It’s traditional to make predictions for the upcoming year but I hate being traditional.  Yet … it’s just too irresistible — so much happening! Most of the forecasts I’ve seen have missed some important ideas.  But we already know that.
  • THE ROI GUY  |  TUESDAY, JANUARY 7, 2014
    [B2B] Top 3: Key Research to Drive Your New Year Success
    Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. New research from IDC indicates that the number of B2B decision makers involved in a typical purchase decision has risen by 43%. 'How well prepared are you to meet your 2014 sales and marketing goals? link].
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [B2B] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. So how is the sales enablement role evolving within b2b vendors? Predictions for 2011: The End of B2B Sales & Marke. “Productivity is a science.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [B2B] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Customer-Centricity: The Age Of The Empowered Individual [Video] appeared first on B2B Marketing Insider. Jason thinks targeted marketing might not be such a frightening concept.
  • FOLLOW THE LEAD  |  TUESDAY, MARCH 19, 2013
    [B2B] How to do content marketing on LinkedIn
    This just in: Recent research by the Content Marketing Institute shows that LinkedIn has become a preferred channel for B2B content marketing. It surpassed Twitter by nearly 5 percent. Our new ZoomInsights article, “ How to do content marketing on LinkedIn ,” offers some great tips on using the popular channel. Check it out !
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [B2B] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. 'Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. Connect with Nash on Twitter or Linkedin.
  • LEDGER BENNETT  |  WEDNESDAY, NOVEMBER 7, 2012
    [B2B] 10 Steps to Content Marketing success
    Content is at the heart of B2B marketers’ top 3 goals – lead generation, market education and brand awareness. source: B2B content marketing Trends (2012). On average, B2B marketers employ eight different content marketing tactics. 74% of B2B CEOs want Marketers to become 100% ROI-focused. Set your goals and objectives.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [B2B] Savvy Toolkit - Getting Trendy with It
    Jon McTigue recent post on Leveraging B2B Marketing Trends in 2012 included some really interesting behavior shifts that those of us who contribute to Savvy have been sounding the alarm on for the past 3 years. too have been interested in a number of "trends" blog posts recently. One of the included was 7 Trends to Watch in 2012.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] SEO FYI: Google Instant Preview-B2B SEO & Design are Friends Again
    Will Google Instant Previews change the focus of B2B marketing website SEO and design? Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit. What do you think?
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [B2B] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 14, 2011
    [B2B] Early Lessons to Shape Your Content Marketing Program
    I love hearing about B2B companies that have decided to adopt a content marketing approach. Dave Morris is a content strategist for MLT Creative , an Atlanta advertising agency specializing in B2B marketing. They’ve loosened their grip on the hard-sell, call-now ads and brochures. ” , etc.
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 9, 2010
    [B2B] ClickPredictions: Social Media: Where's My ROI?
    " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. B2B Marketing Zone. We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Pick. Social Media Today.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [B2B] The Big O – Outcome Selling
    At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. Commodity sales professionals are being disinter-mediated. Who will use your product?
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [B2B] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    In recent years, many sales reps have focused on getting new business, overlooking the importance of retaining the clients you already have, says my latest guest on PowerViews, Ardath Albee, a B2B marketing strategist and chief executive officer of Marketing Interactions Inc. It doesn’t develop naturally; it takes work. Twitter: @ardath421.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 2, 2012
    [B2B] Week in Review: November 2nd
    While you're snacking away on the stash of leftover trick-or-treat candy, here are some of the week's beset B2B posts for your reading pleasure. Happy November! We hope you all had a fun and spooky Halloween. Enjoy that sugar buzz and we'll see you on Monday! Have a great weekend. Get mad. Marketing from your dark side.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 25, 2014
    [B2B] Shiny New Tech: Content Not Included. Proceed with Caution
    B2B Marketers have yet to take it to heart. 'I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Many others have also shone a light on the folly of SOS over the last few years. But it's not changing behavior. Want to know why? But it didn't work. see it a lot.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [B2B] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    He sets a context by noting The Sales Management Association is made up of sales and sales operations leaders in predominantly B2B selling organizations at medium-sized to large companies—with about 70% based in the U.S. Probably 90% of B2B sales organizations have some aspirations to integrate tablets into the sales organization in some way.
  • B2B VOICES  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Is Motivation the Key to Success?
    is a post from: B2B Voices. What drives success in our profession? Source: Winnod. This has been on my mind lately because as I’ve talked with so many different people the topic has been raised. How does one become successful in corporate communications? What skills does one need? will argue that it comes down to motivation.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [B2B] Savvy Week in Review: January 28th
    Check out this post for a little back story and a peek at what the future of B2B marketing may hold. What's Behind the Rise of Content Marketing - by @abneedles via @ckochster Adam Needles gives a thorough and compelling overview of the "dynamics that are shaping the direction of content marketing" for B2B. Good advice here.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. Altimeter’s recommendation is for B2B marketers to climb a “social hierarchy of needs.” And that’s why, for many marketers, your social media marketing stinks! wonder if you need 17.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [B2B] The Biggest Mistake Marketers Make
    Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? These are questions all B2B Marketers ask at some point but too often the answer is the same… The biggest mistake marketers make is that we make it all about us. Does your content languish on the shelves? Looking for a good example?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [B2B] TL in 4D: Four dimensions for thought leadership success
    B2B marketers know that thought leadership is essential, especially when selling high-value solutions. For most B2B firms, however, thought leadership is getting a great deal more lip service than investment. All too often, thought leadership in B2B is thinly funded (if at all), episodic, and superficial. .
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [B2B] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'How do you find the time for social media? This is the question I get asked probably more than any other. call this the Social Business Imperative.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [B2B] Spring has Sprung, and So Should New Sales and Marketing Practices
    And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. But the season is not the only change in the air.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [B2B] Intro to Lead Generation: How to determine if a lead is qualified
    However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog. To help with your own lead scoring efforts, here is a look at the top factors your peers use in lead score calculations, from the MarketingSherpa B2B Marketing Handbook …. With my best regards.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 16, 2013
    [B2B] Is word-of-mouth best for business execs?
    While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. Developing B2B word-of-mouth marketing – 3 things to keep in mind.
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