| || |
- To succeed in social media, set aside your marketing plan
B2B company has a content marketing plan that extended out for the next three months. Forget your marketing PLAN? Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING. And why not? Wait a minute. Tweet This!
BLUE FOCUS MARKETING Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
| TUESDAY, MAY 22, 2012
finance, education, B2B, health, sustainability, security, media, etc.). Unveiling #Nifty50 Kids New Logo – Hope you “Like” & “Pin” More You Pin — the More Kids Win!!! Friends, colleagues, and Twitter followers, it’s time for the second annual #Nifty50 awards! This year our focus is technology.
B2B MARKETING INSIDER 25 Billion Tweets And More: A Year In Online Activity
| THURSDAY, JANUARY 20, 2011
And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful. Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Some of my top takeaways: 25 billion tweets were sent on Twitter.
ENGAGE 24 Stats to Make You a Believer in the Power of Content
| MONDAY, JANUARY 21, 2013
91% of B2B marketers use content marketing. Content isn’t just important these days. The bottom line is that content is essential. Spending on content marketing, video marketing, and social media content creation will increase by 15.1% in 2013 to total $118.4 billion, according to eMarketer. What does that mean? Source ). Source ). Source ).
SAZBEAN Top Internet strategy, marketing and technology links for the week of October 23, 2011
| SATURDAY, OCTOBER 22, 2011
How to get more inbound links to your B2B blog (eMagine). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event (MarketingProfs). Social Signals & SEO: Focus on Authority (Search Engine Watch). Simply Zesty). Harvard Business Review).
EB2BLEADS Lead Generation Marketing Gets Technology Start-up Major Win
| FRIDAY, JUNE 10, 2011
B2B Marketing specialist in online Lead Generation and Lead Nurturing Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success. Cilk Arts is a software company based in the US. Lead Generation Marketing Challenge.
HUBSPOT New Data Reveals Sudden Explosion of Tablet and E-Reader Usage
| WEDNESDAY, JANUARY 25, 2012
In fact, eMarketer discovered that B2B C-suite executives are using their tablets to research business purchases online, and far more so than non-C-suite executives. Are you selling to B2B executives? Who Owns Tablets and E-Readers? So, significantly more people own tablets and e-readers in 2012. Who are these people?
FEARLESS COMPETITOR A Content Marketing Roundtable on June 28th
| TUESDAY, JUNE 12, 2012
Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. Joe Pulizzi. Doug Kessler.
B2B VOICES Trendsetting: Are You Ready for These Five Trends?
| WEDNESDAY, JUNE 29, 2011
is a post from: B2B Voices. There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. You should take the time to read the post now and then come back here to add your thoughts.
VIEWPOINT A Healthcare Information Technology Lead Generation Success Story
| THURSDAY, APRIL 14, 2011
Download the success story from Gleanster, an advisory and resource service for companies planning or implementing B2B business initiatives and technologies A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
MODERN B2B MARKETING The Secret to Generating Revenue: Sell More
| TUESDAY, APRIL 17, 2012
by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The Secret to Generating Revenue: Sell More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The preliminary results are in, and they are very telling.
VIEWPOINT What if CRM had not been invented?
| WEDNESDAY, FEBRUARY 16, 2011
What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
SAZBEAN Best of 2010 – Pricing Based on Customer Expectations
| TUESDAY, DECEMBER 21, 2010
For those b2b companies targeting smaller businesses and entrepreneurs, price sensitivity is probably very high. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on pricing posted May 26, 2010). Yet it is usually only given a perfunctory once-over. Who are they?
HUBSPOT 12 Revealing Marketing Stats About Facebook for Business
| TUESDAY, SEPTEMBER 11, 2012
You hear me, B2B marketers ?! Were you one of those people back in 2008 who looked at your Facebook profile and thought. I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? Turns out, they do.
LEADER NETWORKS Social Media Policy Guidelines for Physican-Patient Relationships
| WEDNESDAY, MAY 1, 2013
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. 'The boundaries between the physician - patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk.
LEADER NETWORKS Are You Enchanting Online?
| SATURDAY, MARCH 5, 2011
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. We live in a society driven by immediate gratification. I want." I need." The growth of socially-oriented businesses has exacerbated this condition. don’t really need this item ASAP.
LEADER NETWORKS Thought Leadership Is The New Currency Of Online Professional Collaboration
| SATURDAY, MARCH 19, 2011
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. Both activities are the currencies of credibility in today's new thought leadership economy.
LEADER NETWORKS The Rise Of the Digital Doctor
| THURSDAY, NOVEMBER 10, 2011
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Just the other day, I paid a visited my daughter's pediatrician in his office and saw a strange thing. his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object.
HUBSPOT 10 Innovative Social Media Newsjacks of the Super Bowl Power Outage
| MONDAY, FEBRUARY 4, 2013
Despite what some may think, newsjacking is for both B2C and B2B businesses. Even though SEOmoz didn't need to publicly send out a clever remark, it's nice to see B2B digital companies finding ways to get in on the Super Bowl action, not to mention practicing what they preach! Enjoy! 1) Oreo. No Problem." 2) Tide. SuperBowl #TidePower."
SALES LEAD DYNAMICS Do You Have a Brand?
| THURSDAY, JUNE 9, 2011
also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Even in the b2b world, brand perception and brand awareness matter. “ Your ability to acquire clients, increase profits and expand your business …. I used to think a brand was just a logo. Wrong on both counts.
MODERN B2B MARKETING Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
| THURSDAY, JULY 19, 2012
Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. One person I’ve met recently is Rick McPartlin, a revenue generation consultant, coach and speaker, and CEO of The Revenue Game. How exactly does this work?
AD YOUR COMMENT HERE 5 Great Resources to Maximize the SEO of your Online Content
| FRIDAY, OCTOBER 22, 2010
B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural.
INDUSTRIAL MARKETING TODAY 3 Business Blogs with Proven ROI from Industrial Companies
| MONDAY, NOVEMBER 1, 2010
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. A business blog is an important and integral component of inbound marketing. Exhibit #1: Emerson Process Management Experts. Results: 2.7
VIEWPOINT Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples
| TUESDAY, FEBRUARY 7, 2012
This client’s B2B technology offerings included a solution engineered for one specific CRM application, and we were engaged to conduct sales lead generation on companies who had that CRM installed. Example 1: A shift in scoring criteria drives higher results. 22% of more than 20,000 raw leads converted to qualified leads.
FEARLESS COMPETITOR Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
| FRIDAY, MARCH 2, 2012
Undoubtedly, there are a lot of similarities between B2B marketing and B2C marketing. Making an emotional connection matters in both B2B and B2B. But we also need to remember the adage – people are people. That CEO who buys from businesses is also the same person who shops for gadgets like iPads and iPods. Thanks, Alyssa.
FEARLESS COMPETITOR Lead Nurturing Belongs in Your Recession Strategy
| THURSDAY, JUNE 30, 2011
B2B Lead Generation | Lead Nurturing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. What do you think?
FEARLESS COMPETITOR Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
| THURSDAY, MAY 26, 2011
B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We’re honored to bring you insights from him.
HUBSPOT New Marketing Data: Top SEO Objectives
| WEDNESDAY, AUGUST 25, 2010
The question asked to those 2,194 B2B and B2C marketers surveyed was,“In your experience, how effective has search engine optimization (SEO) been at accomplishing these marketing objectives for your organization?” SEO has proven to be an effective tool in achieving a number of important marketing objectives. Connect with HubSpot
LEADSLOTH Finding Untapped Revenue in Your Marketing Database
| WEDNESDAY, AUGUST 25, 2010
Robert Walmsley : Why Marketing Automation is a Must-Have For Every B2B VP of Sales. It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. But how do you create a solid lead nurturing plan? Know All About Your Audience.
EB2BLEADS 9 Reasons You Should Be Generating Leads Online
| MONDAY, NOVEMBER 14, 2011
B2B companies that blog generate 67% more leads per month than those who do not. PROFILING AND FOLLOW UP AUTOMATION - It takes multiple touches to influence an outcome with countless references to multiple “key” touches, which in B2B are said to be around 7 to 12. million, 41.7 million online1. China population 1.3
SAZBEAN How to Fully Take Advantage of LinkedIn
| WEDNESDAY, APRIL 11, 2012
Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces. LinkedIn is the professional social network with more than 150 million users in 200 countries (according to LinkedIn). chose LinkedIn, and it proved to be a topic of interest because I had a full house!
SAZBEAN Why You Need Better Content, Not Just More Content
| FRIDAY, JANUARY 20, 2012
While volume of content is important, in the B2B world in particular, churning out content generates traffic that typically fills the top of the sales funnel—the awareness phase. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Interest. Referral.
WRITING ON THE WEB The Pros of LinkedIn vs. Facebook for Professionals
| TUESDAY, FEBRUARY 21, 2012
LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family.
THE ROI GUY Alinean Builds on Momentum for a Strong Second Quarter 2011
| WEDNESDAY, AUGUST 3, 2011
There is a significant amount of attention and investment being paid to the role content has in the B2B buying process. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider. Pisello Alinean
- Sales Prospecting Perspectives Weekly Recap - Week of March 21st
Are You Ready For B2B Mobile Marketing? Happy Friday Everyone! hope everyone had a great week! Great news for all you Droid users! Due to the success of our iPhone/iPod app we also came out with an Adroid app! Both of these apps provide great inside sales content including direct feeds to our blogs! by Jeremy Victor. Monday March 21st.
FEARLESS COMPETITOR Fearless Competitor is back and better than ever
| WEDNESDAY, JUNE 13, 2012
In fact, BuyerZone selected Fearless Competitor as the #1 B2B Marketing Blog for 2012. In betting, we just doubled down again. This blog is now lighting fast. On January 2nd of this year, we announced a dramatically improved Fearless Competitor, based on somewhat expensive changes: Moved to hosted WordPress from WordPress.com. Not anymore.
LEADER NETWORKS Why You Shouldn’t Outsource Social Business Activities
| WEDNESDAY, SEPTEMBER 14, 2011
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. There are many good posts on the need for brands and organizations to run their own social media activities. Way back in 2009, Entrepreneur Magazine tackled this knotty topic. Let me explain.
DIGITAL B2B MARKETING That's John Doe to You
| THURSDAY, MARCH 24, 2011
While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. don’t want to be contacted.
FIFTH GEAR ANALYTICS The Secret Sauce for Successful Marketing Campaigns
| MONDAY, AUGUST 9, 2010
Post-campaign analytics can drive information into your sales enablement tools for better lead qualification nurturing and management, whether in a B2B environment or direct to your prospective customers. Wendy Boyce. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses. Digg this!
NUSPARK Online Display Advertising, Targeting, and Capturing Leads
| SUNDAY, SEPTEMBER 9, 2012
According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting.
SAZBEAN Top Internet strategy, marketing and technology links for the week of May 19, 2013
| SATURDAY, MAY 18, 2013
ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes
CONNECT THE DOCS ClickInsights: What is the biggest mistake to avoid when writing a white paper?
| THURSDAY, SEPTEMBER 3, 2009
Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. " Read on to get their insights. Blogs.
INSIGHTIQ BLOG Increasing Marketing Complexity Demands Smart Outsourcing
| WEDNESDAY, MARCH 23, 2011
This is particularly true in Business-to-Business marketing where companies often struggle with budgets, scale and finding people with the right B2B marketing skills that also know how to work effectively with sales, managing lead flow effectively to the sales force and measuring impact . Or failed at it? We would love to hear from you. .
ONPATH Email Marketing vs. Marketing Automation
| WEDNESDAY, FEBRUARY 1, 2012
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. It's been more than 10 years since Marketing Automation (MA) systems hit the market. Yet people still get confused about the differences between marketing automation and email marketing.
VIEWPOINT Do Standardized Sales Processes Really Work Anymore?
| TUESDAY, JANUARY 31, 2012
In a recent article I wrote, 5 Ways New Buyer Behaviors Are Impacting B2B Sales , I highlighted buyer behaviors that relate to what buyers are now doing and how expectations are changing. Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He holds a B.S. in Business and an M.B.A.
INDUSTRIAL MARKETING TODAY A Blogging Style to Call Your Own
| WEDNESDAY, APRIL 28, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.
E-STORM e-storm international ranks #24 on Fortune's & ICIC Inner City 100.
| FRIDAY, MAY 13, 2011
HUBSPOT 20 Fresh Stats About the State of Inbound Marketing in 2012
| MONDAY, FEBRUARY 27, 2012
15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities.
MODERN B2B MARKETING One Last Thing on Collaboration, for now…
| THURSDAY, MARCH 22, 2012
One Last Thing on Collaboration, for now… was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Customers deserve that level of engagement.
SAVVY B2B MARKETING Week in Review - March 29th
| FRIDAY, MARCH 29, 2013
Although there have been a few warm-ish and sunny days around here, we've resisted the urge to play hooky and have kept up with our fanatical scanning of the B2B blogosphere. Spring is here, spring is here! Well, it is. Even if some of us are still dealing with the last bits of winter's white stuff. Really? Really.
SAVVY B2B MARKETING Week in Review: August 31st
| FRIDAY, AUGUST 31, 2012
Parts Of A Complete B2B Search Landing Page by @ bmassey via @ sengineland. Well, the kids are back to school and maybe it's time for us marketers to get back to class, too. Fall is full of conferences, webinars, and - of course - excellent blog posts. Here are this week's picks for the best, brightest, and most thought-provoking.
BUYEROLOGY Use Buyer Personas to Segment by Buying Behavior
| WEDNESDAY, MAY 11, 2011
If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. What is becoming more and more evident is that buying behaviors are getting harder and harder to discern because B2B marketers are not exactly privy to the changing behaviors. Image via Wikipedia.
B2B VOICES Julio Ojeda-Zapata Talks Tech at MN Blogger Conference
| SATURDAY, SEPTEMBER 10, 2011
Julio Ojeda-Zapata Talks Tech at MN Blogger Conference is a post from: B2B Voices. I actually caught two sessions from Julio Ojeda-Zapata today, who is a pretty well-known techie here in the Twin Cities as a reporter and columnist for the St. Paul Pioneer Press and an author (fellow attendee recommends iPad Means Business). Easy but limited.
INBOUND SALES NETWORK Social Selling: How to Harness the Power of Web 2.0
| THURSDAY, MARCH 17, 2011
recent survey by OgilvyOne indicates that the B2B space is seeing major gains from social selling: among 1,000 sales professionals in the US, UK, Brazil, and China, 49% believed social media was important to their success. Social media is changing the way our customers buy and the way in which we engage them. Benefits of Social Selling.
FEARLESS COMPETITOR Your mother was right “If you don’t have anything nice to say, say nothing”
| TUESDAY, DECEMBER 6, 2011
The person she attacked is now host of his own very popular B2B marketing show, Mad Marketing TV. Sending nasty emails is a very bad idea indeed. Don’t do it. Mad Marketing TV featuring content marketing expert Joe Pulizzi ( @juntajoe ) posts on 8th of December at noon Eastern Time/ 9am Pacific Time. do not wish to reveal her name.).
FEARLESS COMPETITOR Content Marketing – event you won’t want to miss
| THURSDAY, MARCH 4, 2010
recent study by Genius and DemandGen Report found that over 9 out 10 B2B buyers consume content (white papers, eBooks, case studies, etc.) 180 seconds and well worth the time to review this. Joe asked the audience to raise their hands if they were doing content marketing today. Out of the 300, only 4 hands went up. Joe Pulizzi.
FEARLESS COMPETITOR Why Your Website Needs to Be Grand Central Station
| WEDNESDAY, DECEMBER 7, 2011
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there? Marketing
FEARLESS COMPETITOR How to Find Real Talent (Go Beyond the Resume)
| TUESDAY, NOVEMBER 15, 2011
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Resumes are poor predictors of people performance. “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. Learn more about Dan here. Amen, Dan.
FEARLESS COMPETITOR How to Turbo-Charge Your Sales (by Mike Schultz of RAIN Selling)
| THURSDAY, OCTOBER 6, 2011
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. 76% of leaders at small and medium-sized businesses cited sales growth as their greatest challenge in 2011. Mike Schultz. Problem is, when it comes time to launch, you’re just not generating the business you thought you would.
FEARLESS COMPETITOR Why “We’re the Leading Provider of” is NOT!
| MONDAY, SEPTEMBER 19, 2011
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Lots and lots of hits. There’s one small problem.
FEARLESS COMPETITOR Gobbledy-Gook Words Don’t Work
| THURSDAY, MAY 27, 2010
Join us every Thursday at 8pm ET/5pm PT for Twitt er chat about b2b demand generation. This is a real company, believe it or not. They’re a West Coast technology firm that sells computer storage technology. Here’s how they describe their company on Linkedin. ABC Corp is not their real name.). Oh my God! What an abortion. Simplify.
MARKETING GENIUS BLOG Broad Reach + Intelligent Lead Nurturing = Increased Revenue
| FRIDAY, APRIL 9, 2010
would love to see some B2B examples of this.”. Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. 80% of buyers say the found companies, verses the companies finding them. Tweet This!
SAVVY B2B MARKETING 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
| MONDAY, MAY 23, 2011
Tom’s copywriting focuses on jargon-free marketing articles, homepages, landing/sales pages, e-books and B2B case studies. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! How do I know? Wrong.
ANNUITAS GROUP We Know You… Or Do We?
| TUESDAY, OCTOBER 2, 2012
As I have said before, people are the ones who buy in B2B, they buy from people, not buildings or corporations. The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. The commercial speaks to us. Genius! What challenges do they face on a daily basis?
INBOUND SALES NETWORK Stop Dropping the Ball on Lead Follow-Up
| THURSDAY, MARCH 15, 2012
Combine with it the fact that over 75% of the time the deal goes to those who follow up first, even in B2B complex sales. The single biggest impact you can have on your return on marketing, and even return on sales, is the time it takes for companies to follow up on a new lead. Is it that they don’t want to make money?
MARKETING GENIUS BLOG Time for “Customer Scoring”
| THURSDAY, APRIL 21, 2011
According to B2B magazine, 58% of marketers now believe marketing “must continue across the entire customer lifecycle (thanks Ardath Albee for this one ). Thanks to usable CRM platforms like Salesforce.com and Marketing automation systems (like Genius!) What about the hand-off from Sales to Support? bad NetPromoter scores!) Digg this!
VIEWPOINT How the Irreplaceable Past Affects Sales and Marketing Performance!
| TUESDAY, FEBRUARY 19, 2013
Yes, B2B average sales cycles are six months or so; BtoC cycles are shorter. Because B2B marketers are undeniably the greatest builders of wealth (hour for hour worked), the Principle of the Irreplaceable Past is important to them, to their company and to the salespeople. Ben Franklin said, “Time lost is never found again.” So what?”
INBOUND SALES NETWORK How Dynamic Is Your Lead Generation Program?
| TUESDAY, APRIL 17, 2012
For most B2B selling environments the process follows this pattern: Status Quo - The prospect is experiencing a limitation, problem, or obstacle with their current situation but hasn’t yet chosen to actively address it by buying a solution. ’ Yes, that is correct 35%. That is a very substantial number. Choice. The Bottom Line.
DIGITAL BODY LANGUAGE LinkedIn as Facebook for the Business World
| TUESDAY, JUNE 15, 2010
I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak. (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content.
TOM PISELLO Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
| THURSDAY, AUGUST 5, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. How Do You Get Started in Content Marketing?
BLUE FOCUS MARKETING Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
| THURSDAY, APRIL 5, 2012
Kevin Randall, ( @kevinbrandall ) brands himself simply “All-Brand guy” at Fast Company and he is the Director, Brand Strategy & Research at Moveo Integrated Branding : “B2B businesses are inherently social brands yet few exploit this great potential. From the moment we wake up, brands bombard us with attempts to get our attention.
- Does Your Inside Sales Team Have Business Conversations?
was recently reading a post by Chuck Coker in his B2B Lead Roundtable Blog in which he discusses lead nurturing based on personality. A “business conversation”, in the simplest definition, is a discussion you are having with a prospect about their business/environment. “ This is so true. Example: “Mr.
FEARLESS COMPETITOR How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
| FRIDAY, MARCH 22, 2013
Doug Kessler , Velocity Partners, UK - B2B Content Marketing (6/21/2012). 'Buffer Marketing Made Simple TV – the online TV I created and host – has been a truly awesome experience that has benefited me tremendously. First and foremost, Marketing Made Simple TV introduced me to a world-class set of luminaries. I can. Robert S.
ONPATH I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
| TUESDAY, DECEMBER 14, 2010
Time to start mining info on B2B , call centers , lead generation , training. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. “It’s an utter waste of time. ” There! Right? Month 1.
HUBSPOT Klout to Launch Brand Pages: Should Marketers Care?
| FRIDAY, APRIL 20, 2012
B2B companies could provide trials or discounts. Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.". 1) Brand Influencers. So what do you do with these people?
SMASHMOUTH MARKETING The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
| WEDNESDAY, MARCH 4, 2009
HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Inbound: SEO, SEM, Blogs.
BUYEROLOGY Using Context for Social Buyer Persona Strategy
| WEDNESDAY, APRIL 20, 2011
For example, we could survey buyers and find, as in this Mashable infographic , that 86% B2B buyers use social media and that 32% engage with social media on a daily basis. Image via Wikipedia. We will attain indications on what social buyers are doing. Environments. Knowledge. Goals.
MARKETING INTERACTIONS Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story
| SATURDAY, MARCH 5, 2011
But here’s what I want B2B marketers to do, while reading. This new book, by Peter Guber, should just be labeled the manual for How to Tell Purposeful Stories. Not just what makes a good story, but how to put purpose into one to motivate people to do what you need. Once you start reading this book, you won’t be able to put it down.
SOCIAL MEDIA B2B SMMS Review: Awareness Social Marketing Hub
| THURSDAY, AUGUST 26, 2010
As promised in the previous post All-In-One Social Media Management Tools for B2B Marketers , we’re going to take a look at several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. More B2B Social Media Tools You Haven’t Heard Of Based on the positive feedback from the first 7 B2B.
ONPATH The Difference Between Nurturing and Stalking
| TUESDAY, FEBRUARY 14, 2012
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday February 22, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. Get it right, and prospects will love you. Register today. Can't attend?
CONVERSIONATION The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
| WEDNESDAY, MAY 25, 2011
Another thing many businesses failed to do was help their customers become “bigger” customers, certainly in B2B, by supporting them through the value chain. Do you remember the days of the Pareto principle? Businesses used to look at the top 20%, generating 80% of the revenue, customers first? Fast forward to the “online” age. High influence?
B2B MEMES Selling and Journalism
| FRIDAY, APRIL 20, 2012
Related posts: Is B2B Ready for Corporate Journalism? I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. Is it what the public wants?” Journalism has always been about selling things.
B2B MEMES New Editorial Rules Nod to Content Marketing
| FRIDAY, OCTOBER 22, 2010
But of greatest interest to B2B Memes is the addition of a sentence to section 9 of the guidelines, “Editorial Participation in Advertising. Other observers, including Gawker and Media Week , have covered the more prominent changes, such as advertising on magazine covers and “invasive or interruptive advertising.
CONNECT THE DOCS Are you using Video for Corporate Story telling?
| TUESDAY, FEBRUARY 16, 2010
a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Seamus Walsh.
CONNECT THE DOCS ClickDigest: Weekly Round-Up: 9-Oct-2009
| FRIDAY, OCTOBER 9, 2009
Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Author : Brian Carroll. The 4 Step Content Strategy Program - Content Strategy Simplified. Sewell.
BUYEROLOGY Engage the Social Buyer Persona
| TUESDAY, APRIL 12, 2011
In B2B, it remains a skittish type of commitment. Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening. Image by Maria Reyes-McDavis via Flickr. As in we are engaging the buyer in the buying process for example.
SALES CHALLENGER Mr. Customer—Help Me, Help You
| WEDNESDAY, OCTOBER 3, 2012
This in turn, can help us drive the organizational change and consensus needed to win in today’s B2B marketplace. This in turn, can help us drive the organizational change and consensus needed to win in today’s B2B marketplace. Unfortunately, customers don’t want to interact with sellers who take this approach. Normal. false. false.
MARKETING INTERACTIONS Are You Marketing Static Value?
| WEDNESDAY, OCTOBER 20, 2010
B2B companies create products, define their value to the marketplace and then go out and market that value to customers. Often the value they are marketing is never adjusted for changes to buyer perspective. Value isn't static. It changes along with how buyers view their problems, pains and priorities. Value isn't one-size-fits-all.
MARKETING INTERACTIONS Whose Reputation is Your Marketing Content Building?
| SUNDAY, DECEMBER 6, 2009
B2B marketing departments are often pressed for resources. The increasing demand for content to drive eMarketing programs can create a "hamster on the wheel" type of pressure that's overwhelming when added to already filled plates of marketing responsibilities. So marketers commission 3rd party content to fill the gap. Why not?
MARKETING INTERACTIONS Genius is Bringing GURLs to the Social Party
| TUESDAY, JULY 28, 2009
This is good news for B2B marketers who have been looking for more proof points that social media pays off. I had the privilege of speaking with the Genius folks today about the GURL TM s and some cool new web analytics features they'll be rolling out this fall. But the GURLs change that. use budURLs to track many of my Twitter links.
B2B MARKETING INSIDER 8 Essential Social Media Resources
| THURSDAY, JULY 1, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment.
HUBSPOT How Traditional Industries Are Adopting Inbound Marketing [Marketing Update]
| MONDAY, OCTOBER 10, 2011
Brian and Janet explained how the newly released LinkedIn company status updates are useful for B2B companies to engage with their networks. Special guests Brian Whalley and Janet Aronica hosted last week’s episode of Marketing Update. New LinkedIn Company Features. State Bar of Wisconsin Encourages Inbound Marketing.
MARKETING INTERACTIONS Wise and interesting words
| FRIDAY, OCTOBER 29, 2010
RCA provides some serious strategic visibility enabling B2B marketers to prove the value their marketing programs drive for their organizations. However, as our buyers change and take control over how they buy, B2B marketers dealing with longer buying cycles face a quandry. have to say that I'm really impressed.
MARKETING GENIUS BLOG Chart of the week: Marketers Struggle to Do More with Less
| THURSDAY, JUNE 17, 2010
This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart B2B marketers overwhelming reveal that more is being asked of them while at the same time they are given fewer resources to get the job done. Agree?
B2B VOICES Yes, Giving Back to the Profession Makes a Difference
| FRIDAY, APRIL 20, 2012
In particular, what I’ve found to be an obvious obstacle is that most students don’t understand B2B communications. Yes, Giving Back to the Profession Makes a Difference is a post from: B2B Voices. graduated from the school in 1990 with a degree in Economics and wanted to learn more about their public relations program.
VIEWPOINT PowerViews with Anthony Iannarino: Changing Business Models
| TUESDAY, DECEMBER 18, 2012
Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company. My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Stay Tuned
SAVVY B2B MARKETING What Barbie and Pong can teach us about Consumer Experience marketing
| WEDNESDAY, OCTOBER 14, 2009
Kottcamp used the B2B example of his client Dell who had a desire to connect with young IT professionals. think the Social Pong as the event was called is a great example of something a B2B company could do at a tradeshow to drive crowds to their booth. If you missed the first post you can find it here.
BLUE FOCUS MARKETING Unveiling New Logo for #Nifty50 Kids
| THURSDAY, MAY 24, 2012
finance, education, B2B, health, sustainability, security, media, etc.). Unveiling #Nifty50 Kids New Logo – Hope you “Like” & “Pin” More You Pin — the More Kids Win!!! Nifty50 Kids Looking for a 2012 Corporate Sponsor. According to TweetReach, #Nifty50 netted over 140,000 tweets and retweets. Nifty50
BUYEROLOGY How Ready is Your Organization for the New Social Buyer Persona?
| SUNDAY, APRIL 10, 2011
Without adopting an understanding of readiness in the several areas mentioned, B2B as well as B2C organizations risk falling further behind the pace of change in buying behavioral dynamics. B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? Image by daniel_iversen via Flickr.
ANYTHING GOES MARKETING Social Media Success Stories
| SUNDAY, MARCH 8, 2009
Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Did you go to ITI? Beautiful day! Chad H.
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