VIEWPOINT | TUESDAY, OCTOBER 9, 2012
[B2B] The Dangers of Using Cost per Lead as a Metric to Measure Marketing
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. don’t. The marketing team sees this as a “great source of leads”.
FEARLESS COMPETITOR | MONDAY, OCTOBER 17, 2011
[B2B] Content Marketing: 7 Simple Steps to Get Started
B2B Demand Generation | Guest post by Jep Castelein. top B2B demand generation expert once said to me. For more information you might check out the Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Savvy B2B Marketing blog. ” Jep’s now with Marketo. ” Sound advice, I think.
FEARLESS COMPETITOR | MONDAY, APRIL 4, 2011
[B2B] The Importance of Leadership and Fresh Thinking
B2B Lead Generation : Strong Leadership is Needed. What does an event over half a century ago have to do with B2B marketing today? Like those generals in World War 2, today’s B2B marketer is using the approaches that worked in the last war – email blasts, webinars, events. Here’s a lesson in leadership. 2] .
CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 5, 2012
[B2B] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. ll focus on the core vendors, since those are the systems that most B2B marketers will purchase. Real marketers care about what the systems can do.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 3, 2014
[B2B] Content Marketing Is The Only Marketing Left
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing Is The Only Marketing Left appeared first on B2B Marketing Insider. Here is a transcript of the talk and a link to the slides and videos I shared. Content Marketin
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 26, 2013
[B2B] The Secret Ingredient To Great Content
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Secret Ingredient To Great Content appeared first on B2B Marketing Insider. 'We have already established that it is not enough to have great content. Photo Credit: Wikipedia.
CONNECT THE DOCS | THURSDAY, JANUARY 7, 2010
[B2B] ClickInsights: Mistakes to avoid in copy used for lead generation
Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B2B Lead Generation Blog. Blog Savvy B2B Marketing Twitter MicheleLinn. Books. Others.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 7, 2015
[B2B] 10 Innovative Marketing Events Happening in 2015
An event exclusively focused on offering content strategies for B2B marketers, this conference provides a proverbial escape from the cold with small, dedicated workshops and content marketing case studies. MarketingProfs B2B Forum : October 20-23 at The Westin Waterfront in Boston, MA. Get your bags and expense reporting ready!
ONPATH | MONDAY, MARCH 18, 2013
[B2B] OnPath Job Fair - Gloucester Mall (March 27, 2013)
OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. OnPath is hosting a live job fair at the Gloucester Centre Ottawa. Join us on Wednesday March 27, 2013 from 9:00am to 3:00pm. Bring your resume, meet the team and get an interview. RSVP here.
ONPATH | THURSDAY, JANUARY 5, 2012
[B2B] 5 Cheesy Sales Techniques That Work
About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. In other words, it's all about the timing. ” 4.
MARKETING INTERACTIONS | MONDAY, JUNE 21, 2010
[B2B] Marketing Automation Must Support a Business Process
Manticore Technology and Bulldog Solutions have released a new white paper that addresses some misconceptions that B2B marketers may have about marketing automation. More sales and revenues. As we're hearing more and more - companies who implement marketing automation successfully can achieve stellar results.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[B2B] How to Create an Optimal Linkedin Profile
We’re honored that BuyerZone.com selected us as the #1 B2B marketing blog of 2012. I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles?
SAVVY B2B MARKETING | MONDAY, AUGUST 9, 2010
[B2B] Autoresponders – What Are They and Why Don’t You Have One Yet?
While most folks in the B2B marketing world have certainly heard of email autoresponders at this point, these set-it-and-forget-it marketing tools still have a fairly low adoption rate. In some cases that’s because they aren’t seen as a good fit with the types of products and services being offered. What is an autoresponder?
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
[B2B] B2B Marketing Mix: Will Online, Social Tactics Lead?
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Inside Sales And Telemarketing Help Boost B2B Brands: Really? Want to hear more?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 6, 2011
[B2B] Update on Mad Marketing TV
Not only is it the most enjoyable show to watch due to its TV style, it also laser-focused on B2B marketing and offers superb marketing guests, such as: Adele Revella of the Buyer Persona Institute ( Episodes 1 and 2 posted on YouTube ). Mad Marketing TV is by far the most TV-like marketing show available today. No other show works this way.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
[B2B] How big should our marketing budget be?
B2B Lead Generation | Size of the Marketing Budget. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. was recently asked this question by the VP of Marketing at a young software company. What is your revenue goal for the next 12 months? What is your average deal size? Marketing
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 10, 2011
[B2B] How to Do Great Marketing with (Almost) No Money
B2B Demand Generation | Small Business Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. They were astounded.
FEARLESS COMPETITOR | MONDAY, MARCH 7, 2011
[B2B] Overview of Find New Customers
Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. If you wish to do sales lead generation online , contact the B2B lead generation experts at Find New Customers. Sales lead generation is critical today. Quality leads matter. contact-form].
FEARLESS COMPETITOR | WEDNESDAY, JULY 21, 2010
[B2B] Find New Customers releases new white paper on email marketing
Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. You can download it now for free by clicking Email White Paper.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 6, 2012
[B2B] Your Content Marketing Must Become Convenient
Why B2B Marketing Must Be Convenient What does convenient marketing look like? Making Your B2B Marketing Convenient Here are three ways to deliver convenience to your audience and improve your marketing: 1. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs.
CLIFF ALLEN ON MARKETING | SUNDAY, JANUARY 3, 2010
[B2B] Marketing Trends for 2010 - And What to Do About Them
Let's take a look at the major marketing trends for 2010 that will affect both business-to-business (B2B) and consumer (B2C) companies so we can update our marketing strategies for 2010. The current economic climate has caused both B2B customers and retail consumers to change how they make purchases. Spotting marketing trends.
INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
[B2B] Salesforce.com Acquisition of Radian6
This reflects a general trend where the B2B lead management (demand generation) and social media world are fast coming together and are no longer separate silos. . Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ?
SAZBEAN | SATURDAY, SEPTEMBER 28, 2013
[B2B] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
Best Of News & Notes
SAZBEAN | SATURDAY, AUGUST 4, 2012
[B2B] Top Internet strategy, marketing and technology links for the week of August 4, 2012
The Post-Advertising Future (Future Lab) How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle (Top Rank) How to Capitalize on Web-Generated Sales Leads (Mashable!) News & Notes
B2B MARKETING INSIDER | WEDNESDAY, APRIL 9, 2014
[B2B] 29 Signs Your Business Is Not Ready For Content Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 29 Signs Your Business Is Not Ready For Content Marketing appeared first on B2B Marketing Insider. 'How do you know your business is ready for content marketing?
THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
[B2B] Alinean Builds on Momentum for a Strong Second Quarter 2011
There is a significant amount of attention and investment being paid to the role content has in the B2B buying process. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider. Pisello Alinean
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[B2B] 18 of the Best Content Marketing Strategy Guides of 2013
'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Steps To Become A Brand Publisher by B2B Marketing Insider.
HINGE MARKETING | FRIDAY, MARCH 28, 2014
[B2B] Webinar Recap: How to Develop a Successful Content Marketing Program
'It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. The first thing to realize is that you’ll want to balance your B2B content marketing and traditional marketing strategies.
B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
[B2B] You want creative website copy…really? (Part II)
Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. Last week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.” named three rules in my last post: use active versus passive voice, use first and [.].
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 31, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014
Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B. B2C doesn''t have to own Facebook; B2B can be successful in this realm, too.
B2B IDEAS @ WORK | MONDAY, SEPTEMBER 19, 2011
[B2B] Optimizing Online Copy: A Crash Course in Conversion Optimization
Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g., • Use verbs.
BUYEROLOGY | THURSDAY, APRIL 14, 2011
[B2B] The Future of Buyer Relationships
Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships. Social reputation management will need to become a mindset for B2B marketers in the next decade. Image via Wikipedia. Social Expert Networks. Reputation. Real-Time Content.
SAVVY B2B MARKETING | FRIDAY, JANUARY 21, 2011
[B2B] Savvy Week in Review - January 21
How and When to Use Content in the B2B Sales Process via @MarketingSherpa Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips. Have any other favorites? Let us know in the comments!
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 19, 2009
[B2B] How Do You Compare to the Best Content Marketers?
B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). Read more Savvy B2B posts from Stephanie Recently Michele Linn posted about the importance of mapping content to the buying cycle. This is no surprise.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 12, 2013
[B2B] Content Is The Top Priority For The Social Business
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Is The Top Priority For The Social Business appeared first on B2B Marketing Insider. 'It’s no secret that I’m a big fan of Slideshare. Social Media
WINDMILL NETWORKING | MONDAY, OCTOBER 6, 2014
[B2B] Essential Social Sales Habits + Tools = Success
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. There is nothing beyond that we really need to focus on. Everything that we do supports these two efforts in one way or another.
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[B2B] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
B2B Demand Generation | Lead nurturing and scoring. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.
FEARLESS COMPETITOR | SUNDAY, JULY 17, 2011
[B2B] Sunday Post | A New Way to Tie Your Shoes
Monday to Saturday, this is a VERY popular blog on B2B Marketing and Lead Generation. Monday through Friday, Jeff is President of the B2B lead generation consultancy Find New Customers. But on Sundays, we tackle other topics. Like how to tie your shoes. Undoubtedly tips on tying shoes is a strange topic for a Sunday post. But no.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
[B2B] ClickInsights: 3 important components that will make a great case study
Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.
SAVVY B2B MARKETING | WEDNESDAY, JULY 18, 2012
[B2B] 14 Ideas to Be More Productive with Content Marketing
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B For all of us Savvy Sisters, it feels like anything but the "lazy days of summer."
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 19, 2014
[B2B] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
The only gaps shared by both systems are B2B clients and Web scanning for customer data, which is also mostly a B2B application. 'Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. These deals also reflect some other trends beyond acquisitions.
B2B LEAD GENERATION BLOG | MONDAY, JULY 14, 2014
[B2B] Lead Nurturing: Why good call scripts are built on storytelling
In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. 'Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 16, 2014
[B2B] Lead Generation: 2 simple tips to determine cost per lead
In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. 'Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. Even then, how much? Tip #1.
B2B LEAD GENERATION BLOG | MONDAY, MAY 12, 2014
[B2B] Lead Generation: How to speak the language of your prospects
Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. 'Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. Curious eyes met the screen at those words.
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 1, 2010
[B2B] Event Marketing Works, but ONLY if Vendors Add Value
Either way, as we b2b demand gen folks know, it's all about the content, so let's provide it. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Simple, right? And hmmm.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 30, 2014
[B2B] Lead Generation: Streamlining the process for quality over quantity
Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study]. 'Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. Challenge your process.
SAZBEAN | SATURDAY, JANUARY 18, 2014
[B2B] Top Internet Marketing Strategy Links for the Week of January 13, 2014
Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes
HUBSPOT | TUESDAY, JANUARY 7, 2014
[B2B] 20 LinkedIn Groups Every Marketer Should Join
5) B2B Technology Marketing Community. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions. 6) B2B Marketing. If you’re a marketer who focuses primarily on B2B, this is an excellent group to join. Who knows? Sales.
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 12, 2014
[B2B] Understanding Intent Behind Content Consumption
B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Related: B2B Content Is a Dead End. 'You know millions of people saw your content. Search provides a good model.
SAVVY B2B MARKETING | TUESDAY, OCTOBER 27, 2009
[B2B] How to Squeeze the Most Life from Your Content
Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. generate leads). You could launch a separate site (i.e.,
DIGITAL VOICES | FRIDAY, JANUARY 24, 2014
[B2B] This Week in Digital Strategy 1.24.14
Featured this week are step-by-step instructions for how to use Adobe InDesign for online projects, the benefits of pre-scheduling your social updates, a list of web features that need to disappear in 2014, and how B2B IT buyers are using social media. How B2B IT Buyers Use Social Networks via Marketing Profs. 'Happy Friday, everyone!
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 20, 2007
[B2B] Google AdWords Average CTR and Best Practices
That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. 1.2%, 1%-2% and 3%-5%.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 13, 2014
[B2B] A Story About Why Building Credibility Matters When Teleprospecting
How to Have an Effective First Conversation When B2B Teleprospecting. Does the 80/20 Rule Apply to B2B Teleprospecting 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking.
LEADER NETWORKS | MONDAY, AUGUST 2, 2010
[B2B] The Humanness of Moderating Online Communities
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Effective community moderation often requires the ability to engage in (sometimes shameless) acts of human exchange. This has long been understood by experienced moderators. This is social media.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[B2B] A Simple Formula for Writing Kick-Ass Titles
For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". 'Look, I said ass. And in a minute, you''ll know why.
FEARLESS COMPETITOR | FRIDAY, AUGUST 12, 2011
[B2B] Find New Customers Fan of the Month – Kenny Madden
B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. He can be reached at Kenny at spiceworks.com.
FEARLESS COMPETITOR | THURSDAY, MARCH 17, 2011
[B2B] Why you will never see an ad for Find New Customers
We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us..
DIGITAL B2B MARKETING | TUESDAY, AUGUST 16, 2011
[B2B] Can We Save Twitter From Ourselves?
am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If Twitter is not working for communication, it is not a problem with Twitter.
WEBBIQUITY | MONDAY, OCTOBER 1, 2012
[B2B] Mobile SEO: How to Search Optimize Mobile Websites
It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world. B2B mobile web use still trails consumer search, but is growing rapidly. In the (for now, at least) less crowded mobile B2B space, it should really help your site stand out. Smart phones now outsell PCs. On-Page Mobile SEO Techniques.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 28, 2014
[B2B] Return on Optimism: Business as an act of positive thinking
Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Self-driving cars.
B2B MARKETING INSIDER | TUESDAY, AUGUST 6, 2013
[B2B] Why Marketing Innovation Fails
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Why Marketing Innovation Fails appeared first on B2B Marketing Insider. 'Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Strategy
WINDMILL NETWORKING | THURSDAY, DECEMBER 4, 2014
[B2B] You’ve Connected on LinkedIn Now What?
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. I’m ashamed to admit that I do not. accept your invitation and … that’s it. We’re connected. What a waste.
MODERN B2B MARKETING | FRIDAY, OCTOBER 4, 2013
[B2B] Just In: The State of Content Marketing in 2014
'Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.
AVITAGE | WEDNESDAY, JUNE 4, 2014
[B2B] 6 Competencies for Enterprise Content Strategy
Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.
BLOG MY CALLS | WEDNESDAY, JULY 3, 2013
[B2B] Content Marketing Q&A With Jay Baer of Convince & Convert
How is B2C content marketing different than B2B content marketing? The main difference between B2B and B2C are the length of the sales cycle, and the venues/components of your marketing approach. 'Jay Baer is the President of Convince & Convert. I''m a husband and a Dad. And a tequila guy. It''s almost the whole game. love it!
B2B MARKETING INSIDER | WEDNESDAY, MARCH 5, 2014
[B2B] You’ve Heard Of Big Data But What Is Big Content?
Let me know in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[B2B] Why Put Another $25 Million Into Marketo?
find it a bit surprising that anyone can be $25-million-worth-of-certain about anything in such a young and volatile market, particularly because I still think B2B marketing automation will eventually be absorbed by larger CRM and/or Web content management suites. lost track." I've lost track too, but it doesn't really matter.
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[B2B] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S. Oh yeah.
ONPATH | TUESDAY, DECEMBER 10, 2013
[B2B] OnPath Featured on CBC News Ottawa
OnPath specializes in providing outbound B2B lead generation and appointment setting programs for enterprise clients who sell complex products and services. About Us OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. pply for jobs at [link].
FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
[B2B] Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. As a marketing expert, Paul, what are you observing in B2B sales today? The economic challenges of today are a major problem for B2B sellers. If you like what Paul has to say, just visit him at pauldunay.com. Thanks Paul.
ANNUITAS | MONDAY, MARCH 12, 2012
[B2B] In Defense of the Funnel
In both the instances cited above, as well as in other recently published articles, the main point is relatively the same: Today’s B2B buyer does not buy in a linear Step 1 – 2 – 3 fashion. we go (or have moved) from a single buyer model to that of more interdependency among ecosystems and networks by B2B buyers.”.
WINDMILL NETWORKING | MONDAY, FEBRUARY 9, 2015
[B2B] Are Salespeople Overlooking Video?
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Buyer behaviors have changed and one of the biggest shifts is that they are doing their own research. Social Sales
FEARLESS COMPETITOR | FRIDAY, JULY 15, 2011
[B2B] Laugh and Learn featuring @fearlesscomp | Episode 34 – Captain Inbound
B2B demand generation | Laugh and Learn. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Very creative!
FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
[B2B] Who’s in charge? Why you need leadership.
One of my favorite B2B marketers, Paul Dunay , (@pauldunay on Twitter, Buzz Marketing for Technology ) recently wrote a great blog article entitled “ Who’s Your Social Media Lightening Rod? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. What do I mean? Put someone in charge.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 12, 2013
[B2B] How To Create Content That Converts [Slides]
And follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Create Content That Converts [Slides] appeared first on B2B Marketing Insider. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association.
FEARLESS COMPETITOR | TUESDAY, APRIL 19, 2011
[B2B] My review of Rainmaking Conversations – the great new sales book by John Doerr and Mike Schultz
So when the authors of Rainmaking Conversations invited me, as President of the B2B lead generation consultancy, Find New Customers , to review their book, I was skeptical. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. I’ve heard it all before. Let me tell you. The authors succeeded. link].
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 20, 2014
[B2B] Introducing: The Modern Marketer’s Guide to Video
co-branded guide with our friends from Vidyard, it’s packed with practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more. 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. After all, you’re data driven!).
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 17, 2012
[B2B] Week in Review: February 17
Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. Lead Scoring: How B2B Search Marketers Can Lead the Process by @ DerekEdmond via @ sewatch. You may be surprised at the results of this test.
WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
[B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
[B2B] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
In the B2B world, there's a heavy emphasis on the company you're selling to. What are the common reasons that B2B companies do not develop buyer personas? Most B2B companies are seller-centric – you see lots of emphasis on sales programs and methodologies. What prompted you to develop the buyer persona methodology? to 2.0.
INBLURBS | THURSDAY, AUGUST 4, 2011
[B2B] Show me the social media Return on Investment
The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.
INBLURBS | MONDAY, JULY 4, 2011
[B2B] 5 Easy ways to get ROI of your social media marketing campaign
When you are engaged in social media conversation than this can be very beneficial for your business. Real time engagement can help you to facilitate your customer service, improve your public relation and your brand. Your engagement in social media should also reflect results for your revenue. How about your social media marketing?
INBLURBS | FRIDAY, JULY 8, 2011
[B2B] Why to connect your corporate blog with social media
Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. How to promote your brand in social media using a blog? Blogs helps in generating targeted web traffic for your business.
INBLURBS | MONDAY, JULY 18, 2011
[B2B] Google+ abilities of real time marketing and lead generation
Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application. And Google has failed in the past with its efforts to come up with some king of big thing in social media.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 4, 2015
[B2B] Two questions to help you find the value of marketing
In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[B2B] 8 Ways to Make Your Content More Like Personal Conversations
In B2B days gone by, serving began when the sale closed and solution delivery started. ” To the extent that we can animate our B2B content with the dynamic and spirited elements of live one-to-one conversations, we are much more likely to personally engage with our prospects and create mutually beneficial business relationships.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 13, 2012
[B2B] Three Tips to Get Manufacturers Started with Social Media
Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.
SAZBEAN | SATURDAY, APRIL 26, 2014
[B2B] Internet Marketing Strategy Articles for the Week of April 21, 2014
How to Make Your Facebook Marketing Work for B2B (Social Media Examiner). 'Here are the top Internet strategy, marketing and technology links for the week of April 21, 2014…. Hands On With Facebook Nearby Friends [Video]: No More Checkins (TechCrunch). Building a Brand Online: The Golden Age of Digital (MOZ). Search Engine Watch).
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 18, 2013
[B2B] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
recently read two articles about the BANT acronym, Why BANT is Bunk for Today’s B2B Buyer by Ardath Albee and How to Tackle the Most Common B2B Objections by Ginny Soskey. By clinging to BANT for qualifying leads, B2B businesses are decreasing productivity and in fact misaligning sales and marketing. How well? Budget. Authority.
FEARLESS COMPETITOR | THURSDAY, MARCH 29, 2012
[B2B] CMO.com | Study Finds Marketers Don’t Practice ROI They Preach
It directly points to the need to bring in outside experts in B2B demand generation like Find New Customers. “We at Find New Customers believe the inability of marketers to use ROI points to the need to bring in outside help with B2B demand generation. ” Self Education Budgets CMO Metrics ROI
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 17, 2011
[B2B] Find New Customers welcomes its newest client
Premiering today and bring top B2B marketing experts to you each Thursday. Keyedin selected us because of our expertise in B2B demand generation. Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Host of Mad Marketing TV).
FEARLESS COMPETITOR | THURSDAY, OCTOBER 6, 2011
[B2B] The Awesome Power of Story-Telling
B2B Demand Generation | The Power of Story-Telling. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Tom Peters , the famed management guru, and author of The Little Big Things , says it best. “ Story’s more powerful than the brand and the best story wins.
FEARLESS COMPETITOR | THURSDAY, AUGUST 18, 2011
[B2B] Webinars as content marketing events
Do you need a great presenter on B2B marketing topics? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Act-On Software has new content. Yesterday 11am PT, (exactly 24 hours ago) they hosted a webinar entitled Stop Marketing in the Dark. Do you use webinars to create content?
MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010
[B2B] The Age of the Bionic Marketer: Part 2
Think Next Jump for B2B. Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better. Better, stronger, and faster. Here’s where I see Bionic Marketing taking us in 2010 and beyond: Lead scoring by Marketing gives way to lead ranking by Sales. Think YELP for leads. Digg this!
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 17, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
B2B marketers often struggle with connecting to clients and prospects on social media. Allen Narcisse offers 3 key angles to approach your B2B social media strategy, including building brand awareness, showcasing your expertise, and making content for sales. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week?
SAVVY B2B MARKETING | TUESDAY, JANUARY 25, 2011
[B2B] Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories
Note: Savvy B2B Marketing is not affiliated with Zahmoo, nor does it receive any compensation in exchange for this post If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, employees, partners, or company -- check out this web-based tool: Zahmoo.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 5, 2009
[B2B] Are You Making the HYPErbole Mistake?
You know that B2B consumers are a notoriously just-the-facts-ma'am kind of audience. Unlike B2C consumers who are frequently persuaded to purchase based on a catchy jingle, cute logo, or the endorsement of their favorite Hollywood actress; B2B buyers expect to be courted. It's meant to make a big statement, not deliver actual facts.
BUYEROLOGY | MONDAY, OCTOBER 25, 2010
[B2B] Buyer Interaction Shapes Buyer Experience Design
B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey. These drivers making buyer experience orientation on the part of B2B organizations an important new core competency.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
[B2B] Spredfast Offers Systematic Management for Social Media Campaigns
But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Silly me. As the bit.ly
FUNNEL FOCUS | MONDAY, NOVEMBER 22, 2010
[B2B] Email Marketing – How Many Touches are Enough?
Over the last several months Manticore Technology has been marketing our Quintessential Marketing Automation Guidebook to a wide array of B2B marketers. Tags: B2B Marketing Email Marketing Lead Generation Marketing Automation you should have seen it by now). There was a 2-week interval between each email in the campaign. RESULTS.