SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[B2B] Savvy Week in Review - July 17
Avoid the Traps that Sap B2B Online Marketing Performance - by @B2BOnlineMktg This post from Business.com thoroughly explores the main traps that keep B2B marketers from truly optimizing online marketing performance. Think about how you could do the same for your B2B customers. Enjoy! How well do you know your buyer personas?
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[B2B] Savvy Week in Review - July 17
Avoid the Traps that Sap B2B Online Marketing Performance - by @B2BOnlineMktg This post from Business.com thoroughly explores the main traps that keep B2B marketers from truly optimizing online marketing performance. Think about how you could do the same for your B2B customers. Popsicles for everyone! Enjoy!
FEARLESS COMPETITOR | TUESDAY, MARCH 13, 2012
[B2B] 5 Tips for Engaging in Social Media for Business
And I invite you to meet me, Jeff Ogden of Find New Customers at the BMA-NJ B2B Social Media Symposium on April 10th, where I am a keynote speaker. Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Five important tips came out of that event that I want to share. Your goal should not be to be good at social media.
B2B VOICES | TUESDAY, OCTOBER 2, 2012
[B2B] Use the Force of Your Influence, Luke!
What’s especially puzzling is Klout can tell I’m influential in some way around B2B marketing topics. is a post from: B2B Voices. Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout , Kred , Traackr , Appinions , and now apparently LinkedIn.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 15, 2013
[B2B] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
Related Resources: B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’. 'Tweet Traditional marketing practice presumes the more you invest in driving leads through the top of the sales funnel, the more revenue will come out the other side. They developed features-and-benefits content, went to trade shows and made office visits.
SAVVY B2B MARKETING | FRIDAY, JULY 22, 2011
[B2B] Savvy Wrap-up July 22nd
The Why in B2B Buying Behavior by @ billymitchell1. B2B buyers want a shorter buying cycle and Ardath Albee explains how B2B marketers can deliver on that Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), They deliver the goods week after week.
WEBBIQUITY | TUESDAY, DECEMBER 17, 2013
[B2B] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
” Probably more useful in consumer than B2B marketing, but worth considering regardless. 'Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 8, 2009
[B2B] Why We Can’t Resist Buzzwords and Gobbledygook
Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. B2B web sites aren’t using the top 50 buzzwords as much, but buzzwords still proliferate on these websites. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto.
SAZBEAN | TUESDAY, NOVEMBER 20, 2012
[B2B] Seven keys for building a successful API
Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. A website isn’t the only interface through which companies can interact with their customers and users. News & Notes
ONPATH | FRIDAY, JUNE 1, 2012
[B2B] Algonquin College - Winner of Marketo Revvie Award
B2B – TheLadders Financial Services – Brinker Capital Healthcare – Christiana Care Health System B2C – Algonquin College. About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most Dramatic Business Impact.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[B2B] 26 Awesome Search Engine Marketing Guides
That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 14, 2014
[B2B] #ProspectingChat: Sales Enablement Goals and Best Practices
Q2: Why do B2B companies need sales enablement? Q9: What trends should B2B orgs look for in sales enablement moving forward? 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants.
B2B MARKETING ONLINE | MONDAY, AUGUST 16, 2010
[B2B] Mobile Internet – If not now, when?
Having been roundly thrashed proposing 'the future of marketing was digital' at a B2B marketing conference last year, imagine my enthusiasm when I was asked to propose the motion at a recent IDM B2B conference, 'This house believes that mobile marketing will be a crucial channel for B2B brands in the UK in the next 12 months'.
INTEGRATED B2B | THURSDAY, NOVEMBER 8, 2012
[B2B] Content marketing? Danish companies show you how to do it.
Content marketing is a far cry from one-way marketing strategies targeting a non-engaged B2B audience. Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. The message of much B2B marketing is on target but the strategy has yet to follow suit.
ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 29, 2012
[B2B] The Social Media Networking Marathon
While 86% of B2B firms are using social media in their marketing solutions only 32% are engaging on a daily basis. Social media networking is more likened to a marathon than a sprint. Interesting article which also shows that about 61% of brand advocates would buy products up to one year after a social media campaign has expired.
B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
[B2B] In the Race for Sustained Capability, Training Just Got Lapped…Again!
These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
SAVVY B2B MARKETING | THURSDAY, MARCH 31, 2011
[B2B] 4 Smart Ways to Repurpose Content
You guessed it – it’s in the B2B marketing world. About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. But you have to be careful. You should really read that article before you start reusing. Use it on your website.
FEARLESS COMPETITOR | FRIDAY, DECEMBER 10, 2010
[B2B] Fearless Competitor now available on the Kindle! (via )
per month, you can get this terrific B2B marketing and lead generation blog on your Kindle! With the phenomenal popularity of Fearless Competitor, we also wish to remind you that you can subscribe on Kindle. For just $0.99 To obtain … Continue reading → Demand Generation
SAVVY B2B MARKETING | TUESDAY, MAY 25, 2010
[B2B] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
Of course, we can’t take this lesson and apply itdirectly to B2B marketing, but it does prove some key lessons of targeted marketing. What does that mean for B2B marketers? Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Quick!
FEARLESS COMPETITOR | TUESDAY, AUGUST 2, 2011
[B2B] How to Find New Customers – our highly acclaimed white paper
B2B Demand Generation | How to Find New Customers. papers on B2B demand generation ever. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. How to Find New Customers. Como Conseguir Novos. Clientes.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 8, 2011
[B2B] What Sales REALLY Needs From Marketing
Jill Konrath is one of the top experts in B2B sales in the world today. Every B2B company today needs a high quality lead generation program , as we documented in our superb white paper, How to Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jill Konrath.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[B2B] Mad Marketing TV premier postponed
We had planned to launch this B2B marketing show today, but due to things not being ready – the launch is postponed to 11/17/2011 at 9am PT/12 noon ET. He’s also President of the B2B lead generation consultancy Find New Customers. Jeff Ogden ( @fearlesscomp ) is the host of MadMarketing TV, sponsored by Act-On Software.
FEARLESS COMPETITOR | SUNDAY, OCTOBER 2, 2011
[B2B] Sunday Post : The Human Genome Revolution |TED video
Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.” Jeff Ogden is President of the B2B demand generation consultancy, Find New Customers. Love these TED presentations, where the brightest minds on Earth share their wisdom.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
[B2B] Big News coming this week from Find New Customers
B2B Lead Generation | Big News from Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Big announcement coming from Find New Customers in a few days! Big news on a new strategic partnership with our newest client poised for great things. Find New Customers
FEARLESS COMPETITOR | MONDAY, APRIL 18, 2011
[B2B] New release by Silverpop: Gold Partner
B2B Lead Generation : Silverpop New Release. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more. Watch a short video of Silverpop Engage. Demand Generation Marketing Automation
B2B LEAD BLOG | FRIDAY, NOVEMBER 20, 2009
[B2B] 7:30am Really? – Marketing WTF
Some smaller very targeted B2B Marketing events, some with about 500 attendees like partner events and then a mega show with over 15,000 attendees. We’ve just recently sponsored a few events. Here’s what I don’t get – why are we standing at our booths with smiles on ready to go
WEBBIQUITY | WEDNESDAY, FEBRUARY 2, 2011
[B2B] Best Content Marketing Guides, Tips and Tactics of 2010
7 “Rs for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing. So how do you produce great content?
INBOUND SALES NETWORK | TUESDAY, MAY 8, 2012
[B2B] If Your Website Is Designed To Sell, Why Do You Need Sales People?
If you are like most B2B companies, your website is all about selling your product or service. website is a great sales support tool but it will not complete the sale in most B2B complex environments. If you are like most B2B buyers you were probably just looking, digging, searching and researching. This is not unusual.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
[B2B] Did you miss last Friday’s Laugh and Learn?
It was a great video from our Best B2B Marketing Idea winner. If so, here you go. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Laugh and Learn
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 11, 2012
[B2B] 8 Questions to Steer Your Marketing Priorities
Related Resources: Video of Zhivago speaking at the MarketingSherpa B2B Marketing Summit 2011 in San Francisco. Zhivago’s complete MarketingSherpa 2011 B2B Marketing Summit presentation. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. she laughs.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 10, 2013
[B2B] Lead Generation: How well do you really know what your customers want?
Anyway, guess what I’ve found over and over again trying this approach in a variety of B2B situations? Related Resources: Digital Marketing: B2B marketers can get fresh, new ideas from B2C. 'Tweet “It is absolutely necessary. Don’t base your marketing on assumptions and allow your customers to identify your success.”.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 12, 2012
[B2B] List Buying: 3 reasons why this tactic can be deadly for marketers
In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. To give you a full look at all of your options, on August 27, on the B2B Lead Roundtable Blog, I’ll provide actionable advice to help you get started building your list. Or your phone rings.
CLIENT BRIDGE | THURSDAY, OCTOBER 18, 2012
[B2B] Creating Relevant Content
Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Traditional advertising methods no longer help leads move forward in the sales cycle. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." There are several ways find out your audience's most pressing issues. Surveys.
MARKETING INTERACTIONS | THURSDAY, JUNE 7, 2012
[B2B] The Ripple Effect of Shiny-Object Syndrome
Selling content marketing to B2B executives is hard. I'm getting more and more requiests from B2B marketers about how to present reasons why content marketing should stay a line item on the budget. At least harder than it should be. Content marketing is not a campaign. " At least not quickly. WTF happened?"
B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
[B2B] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. B2B Marketing: 7 tactics for implementing marketing automation from a fellow brand-side marketer. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. The number that closed.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
[B2B] Top 40 Twitter Feeds You’re Not Following
Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience. Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. Leo Ramirez Jr.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 23, 2013
[B2B] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul Dunay, Related posts brought to you by Yet Another Related Posts Plugin. You’re not alone.
B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
[B2B] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
fearlesscomp : My hope is that B2B companies will finally go beyond the bare minimum and craft highly personalized campaigns. Client B2B sales team concentrating on hottest leads. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. It’ V.V.
B2B VOICES | FRIDAY, APRIL 20, 2012
[B2B] 10 Topics for My Social Media Marketing Class
We work hard to give B2B and B2C both their due. 10 Topics for My Social Media Marketing Class is a post from: B2B Voices. 10 Topics for My Social Media Marketing Class. m doing my third go-around this spring teaching Transformative Social Media Strategies , an executive education course at the University of St.
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[B2B] Hello Mr. Customer; It's Me.Your Vendor
According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. Be that as it may, marketers are focused on driving qualified leads as their most important mission. So where does that leave customers? " (American Society for Quality).
MARKETING INTERACTIONS | TUESDAY, JANUARY 18, 2011
[B2B] The Power of Monotony in Content Marketing
I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? It's doubtful in a B2B complex purchase that only one person needs to be convinced to embrace change. Monotony is boring. Monotony is the enemy. Same, blah, blah, blah will just drive our prospects away.
B2B MARKETING INSIDER | MONDAY, DECEMBER 16, 2013
[B2B] The 25 Best Slideshare Presentations Of 2013
With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider. Did I miss any of your favorites?
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 29, 2012
[B2B] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
When Scully was torn between outsourcing teleprospecting or hiring someone to do it internally, he turned to the B2B Lead Roundtable group on LinkedIn.“Of Related Resources: New to B2B Webinars? Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? The risk?
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[B2B] Savvy Week in Review - February 3
If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
B2B LEAD GENERATION BLOG | MONDAY, JUNE 11, 2012
[B2B] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
Here are the details of that case study: The Background: The company in the case study was a B2B company (anonymized for its protection) selling data and mailing lists to other businesses. So, how can you, a B2B marketer, replicate the success of this case study? The goal of the page was to capture a lead. Click to enlarge.
FEARLESS COMPETITOR | FRIDAY, JULY 26, 2013
[B2B] How to Create Content Maps That Actually Work in Sales Lead Generation
'How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). It looked like this: Awareness. Consideration of Options.
WEBBIQUITY | MONDAY, SEPTEMBER 9, 2013
[B2B] Search Traffic Declining? You’re Not Alone (and What to Do About It)
Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Image credit: Young Digital Lab. It’s not quite clear why this is happening. And it’s not only Google. But what does it mean? Why the WPO Model is Important.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 7, 2013
[B2B] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
B2B Marketing: On Occam’s razor and value propositions. B2B Healthcare Sales: 5 steps to sell to a financially challenged industry. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. That has not always been his experience. Requests for brochures.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[B2B] What Is The Future Of The Social Media Role?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? The Secret To B2B Social Media?
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 6, 2010
[B2B] The New Marketing World: Conversations not Campaigns
So speak their language – real metrics, real results.You’d think that would be a no-brainer, but only about half of the marketers surveyed in MarketingSherpa’s just-released 2011 B2B Marketing Benchmark Report spoke to the C-suite about metrics that are important to them or explained results in a way executives can relate to.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 11, 2013
[B2B] How to Sell to Internet Buyers
The Internet has changed B2B sales. trillion B2B E-commerce business transactions over the Internet in the year 2000 alone, according to the MarketingSherpa B2B Technology Marketing Benchmark Report 2011 , and the numbers are estimated to be much higher now. The competition for B2B sales in the Internet generation is fierce.
MARKETING INTERACTIONS | TUESDAY, MARCH 8, 2011
[B2B] Lead Generation is NOT IT
As the latest research, surveys and reports about content marketing begin surfacing, I'm wondering if B2B marketers are really embracing change or if they're stuck in the past? Lead Generation is a hello and a handshake. Lead Nurturing is the art of building a relationship with purpose. Big difference. Because they're not.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[B2B] Sales and Marketing: The technology behind CRM
Brian Vellmure, Principal and Founder, Initium LLC/Innovantage International , added another advantage of bringing more than just CRM software into the customer relationship management technology picture: The nature of B2B sales has changed in recent years. Tweet Customer relationship management (CRM) is defined a number of different ways.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 12, 2011
[B2B] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. In the intense scrutiny of the B2B environment, they’re talking to peers first…they don’t want to read websites.”
DIGITAL B2B MARKETING | TUESDAY, JUNE 5, 2012
[B2B] The Most Dangerous Opinion in Marketing: Yours
Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
[B2B] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[B2B] Marketing Automation Skills are Scarce: Strategies to Close the Gap
This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.
HUBSPOT | TUESDAY, MAY 31, 2011
[B2B] 12 Essential Facebook Stats [Data]
It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". More than half of B2B marketers agree that Facebook is an effective marketing tool.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
[B2B] Cascading detail for sales enablement
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. My guess is that the market is divided into niche marketing consulting firms and B2B agencies like Doremus or Gyro-HSR. Good post Andy.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[B2B] 7 Personality Traits of Top Salespeople – from Harvard Business Review
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Sales Expert Jill Konrath. Quota achievement. Modesty. Steve W.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
[B2B] Make Your CFO a Social Media Fan
B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users. Employees.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 15, 2013
[B2B] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
'by contributor | Tweet this Editor’s Note: Today’s guest post comes courtesy of Jon Russo , a three-time B2B Chief Marketing Officer in global high tech companies ranging from former divisions of General Electric to successful Silicon Valley start-ups. Several trends of discussion were new this year.
B2B LEAD BLOG | WEDNESDAY, MAY 11, 2011
[B2B] ReachForce Welcomes New VP of Marketing – Mike Emerson
I spent most of the 1990s building database marketing systems for a whole range of B2B and B2C companies. I am Michael Emerson and I am the new VP of Marketing at Reachforce. I am a true veteran of the information based marketing industry. I spent the past decade as
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 12, 2012
[B2B] Why Marketing Content Needs a Point of View
B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services. Essentially, marketing content — and the experiences it creates — serves as a test drive of what it could be like to be your customer.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[B2B] The Thin Line Between Social Media Marketing and Spam
One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ). You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before.
BUYEROLOGY | FRIDAY, FEBRUARY 11, 2011
[B2B] The Future of Blogging
Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B Blogging Trends in 2011. I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011. A nice effort from Tony Karrer and Tom Pick!
FEARLESS COMPETITOR | FRIDAY, JULY 23, 2010
[B2B] You’ll find 3 superb white paper on Bto
link] #marketing #b2b. You’ll find 3 superb white paper on BtoB sales and marketing at Find New Customers. And they are free.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[B2B] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. Related posts: Every B2B Company Can't Be a Thought Leader -- But That's Okay. Why is this ?
MARKETING INTERACTIONS | THURSDAY, MAY 26, 2011
[B2B] Stories are the Key to Buyer Engagement
One of the biggest challenges for B2B companies is what they do to keep prospects interested and engaged across a long-term, complex buying process. Especially not for a B2B complex sale. And, with buyers pushing sales conversations to the later stages, the bigger question becomes how to keep them moving to help them get there faster.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
[B2B] Optimizing Your WordPress Business Blog
an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[B2B] 20+ Amazing Examples Of Content I Wish We Created
Humor and B2B Marketing: A Love Story – The future of customer videos! And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 20+ Amazing Examples Of Content I Wish We Created appeared first on B2B Marketing Insider. Amazing!
FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
[B2B] Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
In today’s web-powered b2b marketplace, prospects are doing more independent research than ever before, making it critical for marketers to offer valuable, relevant content for every stage of the buying process. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. They likely create a workaround.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[B2B] Laugh and Learn with Find New Customers – Episode 61 | The Proprietary Journey
Jeff Ogden, President of the B2B Lead Generation and global marketing company Find New Customers – and the host of the very popular show, Mad Marketing TV , shares a marketing lesson each week using wit and humor. We hope you enjoy it and tune in each week for a new show. Marketing Find New Customers Laugh and Learn
MI6 MARKETING AGENCY | MONDAY, NOVEMBER 28, 2011
[B2B] Our Fav Posts, Week of November 21
Source: B2B Lead Blog via @b2bleadblog ) | Read it here. Our Favourite Posts for Week of Nov 21, 2011. How To Be The Best Entrepreneur In The World. Source: Techcrunch via @jaltucher ) | Read it here. Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I. Social Moxie in a Digital Marketing World.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 30, 2011
[B2B] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[B2B] The key to marketing messages – Capture Attention First
B2B demand generation | Content Marketing Tips. Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.). B2B marketers need to capture attention first. The most important first job of your content is to capture the attention of the reader. MECLABS.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 29, 2011
[B2B] Prospects DO Judge Your White Paper by its Cover
About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. B2B Technology Buyers Share Their Content Preferences. Why Design Matters in Content Marketing
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2009
[B2B] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
Modern B2B Marketing is a new, technical, and constantly evolving way of marketing that allows for measurable campaigns results and has created the need for marketing ROI measurement. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. Normal. false.
SMASHMOUTH MARKETING | THURSDAY, APRIL 21, 2011
[B2B] The ROI of Conference Calls vs. Face to Face Meetings
Green Leads measures the sales outcome of our client's b2b appointment setting programs. Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings.
SAVVY B2B MARKETING | THURSDAY, APRIL 28, 2011
[B2B] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
While this level of editing isn’t feasible for most B2B content marketers, there is a lot we can learn from The Onion ’s editorial process. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. How the process works. Focus on headlines.
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011
[B2B] MAI Creates New Resources for the Everyday Marketer
Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed. David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn. Digg this!
MEASURABLE MARKETING | THURSDAY, NOVEMBER 10, 2011
[B2B] LinkedIn for Lead Generation: 5 Ways to Get Started
If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. Recruit Staff via LinkedIn. Go Team! Start an Invite-Only Group.
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013
[B2B] 3 Ways To Differentiate Your Brand in Search Engine Results
'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Below is an example of this organization taking advantage of the “events” Rich Snippet (a key initiative for B2B marketers). Optimizing Existing HTML Title Tags. Rich Snippets. Reviews.
ANNUITAS | TUESDAY, AUGUST 14, 2012
[B2B] Who is Marketing’s Customer?
It’s a common refrain used by many to drive the thought of marketing-sales alignment in B2B organizations. However, the reality is that the most successful marketing and sales organizations have come to understand that they each have the same customer: the B2B buyer. We’re in a new phase in the B2B landscape. Doesn’t matter.
DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
[B2B] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
Beyond infographics, are you seeing B2B marketers create content that is worth pinning? The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 13, 2014
[B2B] Building Your Strategic Lead Generation Portfolio
This B2B Lead Roundtable Blog post features a downloadble PDF on lead generation channels from Brian Carroll’s book, Lead Generation for the Complex Sale. 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. hope you find it helpful.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[B2B] Could Facebook become a Lead Nurturing platform?
Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. very powerful side benefit of being on the Facebook platform. Tweet This!
SAVVY B2B MARKETING | FRIDAY, JUNE 17, 2011
[B2B] Savvy Week in Review - June 17
School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 6, 2009
[B2B] Savvy Week in Review - November 6
Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media via @MarketingProfs Looking for proof that social media is worth your time? 35 Content Ideas for B2B eNewsletters and Blogs – by @galendy Not sure what to write about? Is it really November?! Look no further. Here it is.
FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010
[B2B] Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. As a marketing expert, Craig, what are you observing in B2B sales? The economic challenges of today are a major problem for B2B sellers. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[B2B] 21 Fantastic Facebook Marketing Guides
On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? 'Many (most?)
MARKETING INTERACTIONS | TUESDAY, OCTOBER 20, 2009
[B2B] Create Content to Engage Early-stage Leads
Most B2B companies have lots of content for late-stage buyers. B2B buyers of complex solutions need a lot of education before product-oriented content is useful to them. This includes data sheets, solution briefs, technical white papers, online demos, etc. Early stage content is not about your product. to “Now what
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 13, 2011
[B2B] Frequency: All the time vs. at the right time
" This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. As a result, many B2B marketers feel like hamsters on the perpetual content publishing wheel. I'm guilty of feeling guilty about this. It was on my mind every day.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
[B2B] It pays to provide Support with Social Media
It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry! Tweet This! Share this on Facebook.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 25, 2012
[B2B] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market. Your salespeople are your biggest fans, right? Looked great on paper. But she was mistaken.
FEARLESS COMPETITOR | SATURDAY, JUNE 22, 2013
[B2B] Highlights of this week’s best blog posts
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council. Fearless Competitor, the top B2B blog of 2012, according to @buyerzone, is lighting fast. The Critical Importance of Buyer Personas in B2B Marketing Today. Brand Reputation Management Requires CRM. It’s sad but true. Hope you enjoy it.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 27, 2014
[B2B] Smart Sales Intelligence: A Powerful Tool for Marketing
The role of a B2B marketer is in the process of going through a fundamental shift. ' Interested in learning how sales and marketing can work together to close more deals? Join Joe Lucas and Jill Konrath on a webinar today at 10am pacific. No longer are we driven by just click-throughs, lead acquisition, and brand awareness. […].
MARKETING INTERACTIONS | MONDAY, FEBRUARY 6, 2012
[B2B] Expectations and Experience are the New Competition
For years, B2B marketers have been worried about competitors' products and solutions. read a lot of research that delves into the opinions and thoughts of B2B buyers. Online publishing is the new version of one-upping. Competitor A just published a cool infographic, we need one, too!). And they expect it on their terms. Expertise.
MARKETING INTERACTIONS | THURSDAY, APRIL 14, 2011
[B2B] Scenarios Add Value to Marketing Content
Every B2B company has stories they can use in content marketing programs. scenario used in B2B marketing can be defined as: The depiction of an experience your prospects or customers might have that relates to the problem your offerings resolve. Think about why you read a novel or go see a movie.
SAVVY B2B MARKETING | MONDAY, APRIL 11, 2011
[B2B] 4 Steps to Creating More Effective Content From the Buyer's Perspective
Read on for Craig's insights into what it's like to be a B2B buyer. The B2B buying process still sucks. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” 2. Good luck!