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  • THE CONTENT FACTOR  |  WEDNESDAY, APRIL 28, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [B2B] Savvy Week in Review: June 24
    Though most of these are consumer brands, there are some interesting concepts being applied that may also translate for B2B. Ways for Your B2B Video to Compete with Hollywood - via @smb2b. If you are embarking on B2B video, did you know that you're in the entertainment business? Enjoy! What will you do from there?
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [B2B] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    Account-Based Marketing Best Practices from the Industry Guest Blog IT Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness Sales Intelligence sales strategies Sales Success Sales TipsThe plan comes first, and then the attack. What was it that I did that others didn’t? Let’s give it a name.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] 10 ways Dirty Data (Fuel) is Clogging up your Marketing Automation Engine – B2B Marketing and Sales Tip #290
    As a marketer, I’ve known for a long time that the success of any program I run is more than 75% dependent on the list of contacts I send my program to.  My creative, messaging, and delivery vehicle don’t matter if it doesn’t get to the right person. It’s just a
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 20, 2012
    [B2B] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
    Digital Marketing b2b marketing David Meerman Scott Eloqua Eloqua Experience Eloqua Experience Europe marketing marketing automation sales and marketingby Jesse Noyes | Tweet this Marketers everywhere know the game has changed. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [B2B] Learn From 6 Apps That Are Nailing Personalized Push
    I’ve talked before in this blog about the power of personalization in B2B lead generation. Demand Generation Digital Marketing Email Marketing Infographics Lead Generation B2B lead generation home marketingSo what does good personalization look like? Let’s take a look. Shipping and delivery confirmations. Scheduling notifications.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Getting in the door with the perfect lead
    netsuite linkedin B2B sales productivity Sales Data customer 2.0 This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Lets face it, sometimes the hardest thing to do is “get in the door&# with a new lead.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [B2B] Why you will never see an ad for Find New Customers
    We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us.&#.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Pubcon Preview: Content, Media & Site Reviews
    B2B Online Marketing Blog Content Marketing Events & Updates KoMarketing PresentationsThe summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! Which ones? Glad you asked. Content, Search and Social Interplay.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] Storytelling Gone Wild: The Key to Creating Viral Content
    Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 18, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 13- Humor
    In this weekly show, we share a B2B marketing lesson using a witty video. In this episode, we explore the power of humor in B2B marketing. “If marketing to marketers is like cooking for chefs, Jeff Ogden of  Find New Customers is the Wolfgang Puck of marketing. Welcome to Laugh and Learn – featuring @fearlesscomp. contact-form].
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [B2B] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. SiriusDecisions recently discovered that while “92% of companies recognize the value in ABM, going as far as calling it a B2B marketing must-have, only 20% have had full programs in place for more than a year.”.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline appeared first on Opentopic. Opentopic blog >> employmentpipeline.com Fuel your intellectual curiosity and professional growth. Most of all, bring a point of view; here, every voice has value.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [B2B] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    In B2B marketing we have been advocating an integrated approach across media, channels and all stages of the buying journey for ages. In B2B marketing often a more personal approach, in tune with the customer journey was (and still is) possible. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • ANNUITAS  |  MONDAY, MARCH 11, 2013
    [B2B] Email Deliverability Drives Revenue Part II
    When B2B marketers are successful in getting to the Inbox, the percentages of conversion increase and that means more revenue. Industry News B2B Marketing demand Demand Generation Demand Process Transformation Email DeliverabilityList hygiene. know, it’s a very sexy topic, right?  Complaints. Engagement includes: - Opens. Clicks.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [B2B] MindMatrix Adds Sales Support to Marketing Automation
    One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. I'm sure plenty of other specialists exist as well.
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    [B2B] Free ebook: 15 B2B Marketing Facebook Success Stories
    If you're a B2B marketer, you're probably skeptical of Facebook. But what about businesses more like yours -- B2B businesses? Turns out there are many B2B businesses getting significant value out of Facebook. To answer that question, we compiled 15 mini-case studies of successful B2B Facebook pages.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 5, 2013
    [B2B] How Much Does A Lead Cost? [Infographic]
    Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Infographic] appeared first on B2B Marketing Insider. The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. What is BANT?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [B2B] 18 Must-Know Marketing Analytics and Metrics Experts
    18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing Marketing Analytics marketing forecasting marketing metrics marketing roiWhat if I told you it’s as easy as following 18 more people on Twitter? Amy Africa. CEO, Eight By Eight.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 21, 2011
    [B2B] How to Coax Content Out of Engineers
    Business Blogs Content Marketing Industrial Blogs B2B Lead Generation content creation Content for engineers copywriting Industrial blogs Industrial MarketingKeeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. Reporting – Ask plenty of questions just like a good investigative reporter would.
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 5, 2010
    [B2B] Selling Must Be About Buyers
    I read a great blog article today from Ardath Albee, B2B marketer and strategist.  Tags: B2B Marketing Lead Generation Sales Prospecting B2B Prospecting Sales There were a few facts from the research study that Ardath had some issues with, and I think she makes some great points: “Relationships are the name of the game.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 4, 2009
    [B2B] Voicemail Debate - To Leave One or Not - POLL
    link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. The results will be interesting. Results Thu.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [B2B] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    In today’s rapidly advancing world, data overload is a reality for B2B marketers. The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. Reduced sales costs. Reduced prospecting wastes of both time and money. Simple Systematic Acquisition.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2016
    [B2B] Why You Don’t Need a Pokémon GO Strategy
    I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Because we didn’t need a Pokémon GO strategy. Plus, I was busy […]. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [B2B] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?"
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [B2B] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] New Marketing Automation Report: Venture Funding is Key to Success
    I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. Myth busted.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. Needless to say, it was an interesting exercise. If you do, let’s hear ‘em!
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [B2B] Who Do You Trust? Industry Analysts Reign Supreme
    great article by Kate Maddox of B2B Magazine providing a full overview of the study can be found at: [link]. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello Alineanthis year, but remains dramatically lower on the trust scale than other sources. Vendor Brightspot?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 7, 2015
    [B2B] Social Sales Should Be a Mindset, Not a Toolbox
    If, like me, you are in B2B sales and are active at all in social sales, you are well aware that there are literally tons of sales-related applications to choose from for today’s social savvy salesperson. All make promises in one way or another to either make you more effective at what you do or, […]. Author information. Craig Jamieson.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 13, 2013
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of December 13, 2013
    Marketers, the term newsjacking may be new to you, but it also may change the way you look at B2B communications. Check out Funnelholic''s guide to B2B newsjacking. B2B Marketing offers 6 ways, such as social media, surveys and usability tests to get that feedback. The reward? They are ardent students of the game. Check it out!
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [B2B] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    According to research from Junta42 and MarketingProfs , in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months. Direct Sales.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [B2B] MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll -- do you like Red, Green or Yellow curry? I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [B2B] The Secret of Converting Leads into Sales
    When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. If this happens to you frequently then you’re probably feeling stressed out and unmotivated. Keep reading to find out how to hone this crucial skill.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [B2B] InsideView Helps Xactly Corporation Cement Market Leadership
    Filed under: Sales 2.0 , Sales Intelligence , Social Selling Tagged: B2B , CRM , facebook , linkedin , Sales 2.0 , Sales Intelligence , sales productivity , sales techniques , social intelligence , social selling , twitter , xactly corp. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. Sales 2.0
  • EMEDIA  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] What Happens When You Need B2B Content but Have No Budget?
    Have you been tasked to create fresh content to generate leads but have no budget? Get some ideas on how you can think outside the box and get new content. While high-quality content is worth every penny, you may not be working with a budget that can develop what you would like. Learn some helpful tips to improve your content strategy here.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [B2B] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourismby Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Disneyworld. Who doesn’t love Disney? Gatorland. Yes, you read that right. Legoland. link].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 19, 2013
    [B2B] Great sales tip for setting meetings with top executives
    Self Education B2B Marketing Sales Leads Find New Customers management-best-practices sales tips sales-challenges Buffer Here’s a great sales tip for you. Set really brief meetings. Having trouble booking meetings with top executives? They’re extremely busy and they have few openings in their calendars. Contact me in four months.”
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?
    The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. The B2B company Openet tested two webinar sign-up pages, with exactly the same content, with the only difference being the banner design at the top. Option A increased click-throughs by 12%.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 25, 2012
    [B2B] Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small
    For example, if you are marketing a B2B product or service that requires your prospects to make a huge change (such as switching from a provider they’ve used for decades), it may be useful to have them agree to a smaller change first to get your foot in the door.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 16, 2013
    [B2B] 5 Ways You Can Merchandise the “Masthead Value” of Publicity
    Uncategorized #content marketing #marketing #masthead value #media placement #media relations #PR #press release #PRfirms #publicity #reputation management #SEO #thought leadership #wallstreetjournal 3rd party endorsement B2B marketing Big Data CRM Fortune Magazine Inc. Masthead value can be relative. Avoid “Hey, look at me!” magazine.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] InsideView More Than Doubles Revenue in Record-Breaking Year
    Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. million.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [B2B] Internet of things and real time planning, or how devices talk and plan ahead
    Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian (Photo credit: Wikipedia). But in our days we go to the next level.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [B2B] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 13, 2013
    [B2B] Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation
    Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B MarketingFirst up, Joseph Zuccaro Founder and President of Allinio LLC, a marketing automation professional services firm.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 26 – Uncle Jay Explains
    B2B Demand Generation | Episode 36 – Uncle Jay Explains. In his weekly B2B marketing show, Jeff Ogden, President of the B2B demand generation consultancy Find New Customers shares an important marketing take-away using wit and humor. This week’s show is back and better than ever! Why can’t you do the same?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    [B2B] 10 Crucial Design Elements That Get Your Emails Opened — and Read
    B2B Marketing Content Marketing Email Marketing email email marketingThe average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. Put key information at the top. Stick to basic HTML.
  • AVITAGE  |  MONDAY, JANUARY 11, 2016
    [B2B] Changing Your Sales Mindset
    This is a question I regularly ask B2B sales professionals, especially those with new customer acquisition responsibility (hunter), more than an account maintenance (farmer) role. I get all kinds of answers. Create vs Find Opportunities I want to speak primarily to B2B sales professionals who sell […]. What is Selling?
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [B2B] A Simple Technique for Reducing Bounces & Unsubscribes
    Tags: B2B Marketing E-mail Lead Management Lead Nurturing Marketing Automation email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing best practices e-mail marketing lead generation marketo
  • THE POINT  |  WEDNESDAY, OCTOBER 14, 2009
    [B2B] How to Choose the Right Offer for your PPC Landing Page
    Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [B2B] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [B2B] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right. The purpose of your content is to deliver information.
  • THE POINT  |  WEDNESDAY, APRIL 22, 2009
    [B2B] ConnectAndSell: Novel Solution for Increasing Sales Efficiency
    Typical B2B connection rates range from 15 to 30 percent, which means that [.]. inside sales b2b lead generation lead generation telemarketing telesales Tags: B2B Marketing Cold Calling Demand Generation Installed Base Marketing Lead Management Lead Nurturing Sales 2.0
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [B2B] Join The 1% And Become A Content Creator
    The Content Challenge in B2B. Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. The Message For B2B Marketers. You answer!” Or help to share them.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Your Turn.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [B2B] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • NUSPARK  |  SUNDAY, FEBRUARY 20, 2011
    [B2B] Is It Time to Start Over with Your Marketing Strategy?
    I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Here’s some thoughts that come to mind: 1. Marketing Strategy
  • 6SENSE  |  WEDNESDAY, NOVEMBER 25, 2015
    [B2B] FierceCMO’s Top 10 Women to Watch in B2B Marketing
    We’re excited to announce that our CEO and Founder Amanda Kahlow is recognized on FierceCMO’s list of “Women to Watch in B2B Marketing.” The list identifies women in the B2B marketing industry who lead their team with the passion, drive and technical prowess required to make a lasting impact on the industry. ” Latest
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Brands Gone Wild
    The opposite also happens to perfectly good B2B brands who let ad networks at their blogs and other assets. Branding Random Rants B2B marketing bizmarketer brand dissonance brand reputation branding branding partnerships Elizabeth Williams linkedin value propositionAfter all, you have standards. We’ve all seen it. ” David!
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 18, 2012
    [B2B] The Remarkable Growth of Social Media – an Infographic
    B2B companies need to use social media in their B2B lead generation and global marketing programs. You can poo-poo social media all you wish. “It’s a fad.” ” “It’s not a productive use of time.” Ignore it at your peril. Please tell me what you think.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [B2B] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing lead generationSMS and text messages. About 2.4 Rich Media. QR Codes.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [B2B] SocialMediaB2B Founders to Speak at SXSW
    We are doing a book reading session for The B2B Social Media Book on Sunday at 12:30 in the Austin Convention Center Ballroom G. We would like to meet you and talk about what your B2B company is doing in social media. We are also happy to see more B2B content being presented this year at SXSW. Other B2B Sessions at SXSW.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 21, 2011
    [B2B] Engaging Content that Solves and Sells
    Content Marketing Inbound Marketing Industrial Marketing Strategies Sales Strategies B2B Lead Generation Industrial Marketing National SemiconductorAs all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 9, 2012
    [B2B] Meeting Objections at the Close of a Sale
    Furthermore, at the end of a B2B sales cycle, proposals pass by legal departments and through development and finance teams. Objections almost always arise at the end of a deal. It’s a prospect’s final opportunity to back out, and prospects want to be 100% sure that buying your products or services is a good idea. Learn from past deals.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 25 – Inbound Marketing Rap
    is a weekly show by Jeff Ogden, the President of the B2B lead generation consultancy, Find New Customers , and is intended to deliver a marketing lesson using wit and humor. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Laugh and Learn featuring @fearlesscomp. What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [B2B] Why do content marketing?
    B2B Lead Generation | Content Marketing. Want to learn B2B lead generation for free? Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success “ is a small taste of what you get in our terrific B2B lead generation white paper,  How to Find New Customers. Sorry.
  • BUYER INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [B2B] In Search Of The Number 1 Sales Question
    The objective, to find the one key question that will help the sales person to win the complex B2B sale. The search for the most powerful sales question is ongoing. There are as many sales questions as there are sales techniques. But not all questions have the same power in terms of engaging the customer,
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [B2B] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [B2B] 16 Enigmatic Business Blogging and Other Marketing Stats
    86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. B2B businesses that blog generate 67% more monthly leads than those that do not. Meghan M.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [B2B] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    Take this scenario: The CFO of a B2B company comes to you with a problem. Scenario #2: A company president of a B2B medical device company sales are off by 20%. You can listen to the entire recording of the radio program , or subscribe to Marketo’s blog to stay up-to-date on ever-changing B2B marketing and sales best practices.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [B2B] Lead Generation: 5 tips to generate leads faster on LinkedIn
    member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. posed this question to Ellie Mirman and Shreesha Ramdas. Guess what? Know and segment your audience.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2011
    [B2B] Company Holiday Party Etiquette: 10 Tips for Being a Good Guest
    Company Holiday Party Etiquette: 10 Tips for Being a Good Guest was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing holiday party etiquette marketing etiquetteIt’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun. Make a good toast.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 7, 2013
    [B2B] How to Handle the Most Insufferably Difficult Clients
    Let’s say our business is dependent on business to business transactions, or B2B sales , to function. While we might be upset at first by the way they are handling themselves, in the end we need to think, “How would I want my supplier or B2B partner to handle this type of complaint?”. [link]. Start by taking a quick look in the mirror.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [B2B] Forrester Sounds the Digital Marketing Alarm
    “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending? ” – Forrester Research.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 31, 2016
    [B2B] Understanding brand personality through projective techniques
    Most brands have a set of human traits associated with them – a brand personality.   In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. That’s not straightforward.
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
    As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Identify the client. Know the purpose.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [B2B] 7 Keys to Successful Lead Nurturing
    The B2B experts at the Aprimo Marketing Summit discussed this extensively. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Lead nurturing is a critical element of lead generation programs.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Stop Clubbing Small Businesses — It’s Cruel
    Random Rants Selling to Small Business Stupid Ideas B2B marketing bizmarketer linkedin selling to small companies Small Business Month Small Business WeekWake the agency! Saddle up the consultants! Loose the hounds! And when they break into a clearing, our aim must be true for we have only 31 days to shout at them. Give me time.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 22, 2011
    [B2B] Why We Need to Stop Writing Plans and Start Making Them
    Awesome Ideas Random Rants annual planning B2B marketing bizmarketer corporate overlords Elizabeth Williams linkedin planning Scenario plansSo did you take my advice and text your 2012 marketing plan to your boss ?  Well, maybe next year. In ketchup circles they call it anticipation. COGS will remain constant. What about if CAGR is 5%?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 2, 2011
    [B2B] Sally Step Four: Keep Sales Away From the Email
    Ad Agencies Direct Marketing Random Rants Sales vs. Marketing Stupid Ideas ad agency B2B marketing bad direct marketing bizmarketer direct marketing Elizabeth Williams email marketing linkedin sales squirrelsI am sure there are sales people out there who can write.  I just don’t know where they are.  They cannot write. Here’s why:  .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 6, 2011
    [B2B] Snow, Volcanoes and the Guy in 12D
    Random Rants Airline Anne-Marie Sweeney B2B marketing bizmarketer business travel customer service Elizabeth Williams Hand-Wringers linkedin losing the business passengers snowstorm Weather NetworkIt is snowing in Europe. They are, quite naturally, blaming the airlines. They aren’t being helpful enough”, they moan. Really?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 24, 2011
    [B2B] Put That Marketing Plan Where the Sun Doesn’t Shine
    All Awesome Ideas Metrics & Measures B2B marketing being strategic bizmarketer branding corporate overlords Elizabeth Williams Hand-Wringers linkedin marketing as improv planning PowerPointA while ago we talked about why marketers need to rediscover the discipline of writing a marketing plan. Why, you throw it in a drawer, of course.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 12, 2011
    [B2B] Two Honourable Direct Campaigns
    Ad Agencies All Direct Marketing ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams F-Word G-Spot green marketing linkedin shoemakers childrenJust for the record, I’m not opposed to direct mail or paper or cleverness. Done poorly it’s just junk. Instant cred there. Bizmarketer is Elizabeth Williams.
  • ETRIGUE  |  MONDAY, NOVEMBER 30, 2015
    [B2B] Ignorance Isn’t Bliss
    As a B2B business, wouldn’t you want to have that opportunity to see if your prospective customers were able to find the information they were looking for, or if they had any questions? B2B Marketing Demand Generation Lead Generation B2B education B2B marketing marketing automation toolsWho are they?
  • LEANDATA  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling
    86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. Our recent survey of B2B professionals shows great momentum for account based strategies.
  • RADIUS  |  FRIDAY, SEPTEMBER 9, 2016
    [B2B] 5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects
    B2B marketers are getting more sophisticated with their segmentation and targeting by focusing on the audiences with which they’ll have the most impact, and tailoring messages to resonate with each distinct audience segment. However, both identifying and effectively reaching the right audiences remains challenging. Why this segment?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Top 10 Guest Posts You May Have Missed
    Here are some other great content on B2B lead generation and marketing you may not have seen before. The Best B2B Marketing Ideas of the Year (MarketingProfs blog). Personality: The Missing Ingredient in B2B Marketing Today (SavvyB2BMarketing). Ways to Improve Your Value Proposition (The B2B Sales Lounge). contact-form].
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [B2B] 5 Tips for Creating Shareable LinkedIn Posts
    According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. ” Additionally, don’t be afraid to use industry-specific language, especially for B2B audiences. Publishing a post on LinkedIn is easy.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [B2B] Repurposing Content – Making Blog Posts into White Papers
    In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. Blogs, Blogging Content Development
  • CLOUD POTENTIAL  |  MONDAY, AUGUST 1, 2011
    [B2B] What's your most important sales tool when selling something complex?
    I do a lot of work for B2B companies that sell really complex stuff. interview their customers constantly. read more. Content management
  • THE POINT  |  FRIDAY, JUNE 26, 2009
    [B2B] Demandbase: Converting More Web Visitors into Leads
    An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [B2B] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. But things go in cycles.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [B2B] Best Practices in Online Marketing to Small, Mid-sized and Growing Companies
    Best Practices in Online Marketing to Small, Mid-sized and Growing Companies was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Demand Generation online marketing small business marketing small companies top small business websites website marketingDon’t fill pages with gobbledygook. 
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 22, 2014
    [B2B] Customer-centric Outcomes
    Customer Success Data Relationship Management Sales Data Sales Intelligence b2b sales customer 2.0 Note: Today’s guest post is the final in a three-part s […]. Enterprise 2.0 Sales 2.0 Sales And Marketing sales prospecting sales techniques social selling
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [B2B] Savvy Week in Review: April 27
    Welcome to our smorgasbord of the best B2B blogging tidbits this week. And last, but certainly not least, we hope you'll enjoy this great interview of B2B marketer extraordinaire and Savvy B2B Marketing friend @DiannaHuff being interviewed by @MonicaMagnetti about her wonderful Women Achieiving Dreams ebook TGIF, people!
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [B2B] Ease Email Marketing Headaches
    B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).
  • AGILE B2B COPYWRITER  |  FRIDAY, SEPTEMBER 24, 2010
    [B2B] K’s Top Five for the Week – September 24
    Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. B2B Technology Buyers Share Their Content Preferences by @StephanieTilton via @Savvy_B2B. Eccolo Media just released their third annual B2B Technology Collateral Survey Report.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [B2B] K’s Top Five for the Week – November 19
    The last couple of picks feature information that can help improve your B2B marketing processes. Finding the Right Calls-to-Action for Your B2B Website via @sengineland. If MarketingSherpa research is any indication, most B2B marketers aren’t thrilled with the calls to action on their website. Until next week! necessary thing.
  • OVERGROUND  |  MONDAY, NOVEMBER 14, 2016
    [B2B] How to Select Your Next B2B Demand Generation Agency
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 14, 2011
    [B2B] 5 easy ways you can improve conversion right now
    And simple A/B testing is so unchallenging, it’s kind of mysterious why so many B2B marketers rebel against actually doing it.  It could be the usual reason… too many things needing done in not enough time.  Or maybe it’s that feeling [.]. B2B Web Strategy Converting
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