FEARLESS COMPETITOR | MONDAY, APRIL 4, 2011
[B2B] Why Find New Customers does zero advertising
B2B Lead Generation : A New Kind of Company. Jeff Ogden is President of the B2B Lead Generation consultancy, Find New Customers. We don’t advertise. No billboards. No radio or TV. No newspaper. No pay-per-click. Sorry Google, Facebook and Linkedin. Not a dime from us.). We don’t want clicks. We only want fans.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[B2B] Why is customer-centric marketing still more talk than action?
What amazes me, though, is why B2B marketers aren’t investing more in serious programs to build key customer relationships, generate deeper customer insight, and build stronger customer collaboration at least as a foundation to help drive that necessary innovation. Why do we hear so much talk but see so little action?
THE CRAP REPORT | TUESDAY, FEBRUARY 2, 2010
[B2B] Hiring for Sales and Teleprospecting
Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
[B2B] Marketing Analytics Drill Down: What Referring Sources Can Tell You
If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. Marketing Analytics Drill Down: What Referring Sources Can Tell You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Testing lead generation Marketing AnalyticsNew Visitors.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 12, 2013
[B2B] 6 Ways To Maximize Your Webinars With Automation Technology
majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
FEARLESS COMPETITOR | FRIDAY, APRIL 8, 2011
[B2B] Laugh and Learn featuring @fearlesscomp | Episode 21: People
In this weekly show, @fearlesscomp, Jeff Ogden, the President of the b2b lead generation consultancy, Find New Customers , shares a fun and witty marketing video lesson. Lead generation companies |Laugh and Learn. We hope you enjoy it (we love your comments) and you tune in next Friday too.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 22, 2013
[B2B] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. 64% of B2B marketers say their biggest challenge is producing enough content. How is your organization adapting to changes in the B2B marketing landscape?
FEARLESS COMPETITOR | SUNDAY, APRIL 17, 2011
[B2B] Sunday thoughts | Family and Outside In
B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 28, 2012
[B2B] How a Blog Improves Business Credibility
B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
B2BBLOGGERS | THURSDAY, JUNE 3, 2010
[B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[B2B] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
How do open and click rates differ for B2B and B2C businesses? We also segmented the data based on what kind of business you were in: B2B or B2C. Open rates are pretty steady for B2B, hovering around 30%. Though open rates were higher for B2C companies, B2B companies typically had higher click rates. The sweet spot?
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[B2B] “If you just do , your lead generation challenges will be over”
Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation, How to Find New Customers.
FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 5, 2011
[B2B] SIGMA Marketing’s Top 10 Blog Posts of 2010.
It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority 2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010.
ANNUITAS | TUESDAY, DECEMBER 23, 2014
[B2B] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.
SOCIAL MARKETING FORUM | TUESDAY, JANUARY 4, 2011
[B2B] The Nonlinear Buying Journey of The Cross-Channel Social Customer
This applies for both B2B and B2C, although there are differences. The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
DIGITAL B2B MARKETING | MONDAY, AUGUST 26, 2013
[B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
EMAGINE B2B BLOG | TUESDAY, JUNE 12, 2012
[B2B] Leveraging LinkedIn Group Analytics
Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
B2B IDEAS @ WORK | TUESDAY, JULY 3, 2012
[B2B] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have.
B2B MARKETING UNPLUGGED | THURSDAY, MARCH 8, 2012
[B2B] Seven Spring Break Diversions for Marketers
Awesome Ideas Content Marketing B2B marketing bizmarketer content marketing customer service getting the business linkedinHooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Oh, right.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 20, 2012
[B2B] Why Marketing Should Stay Off the Pitcher’s Mound
Ad Agencies Random Rants Sales vs. Marketing Trade Shows ad agency B2B marketing bizmarketer Elizabeth Williams getting the business linkedin losing the business selling to big companies unsell unselling unsoldSome people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 15, 2011
[B2B] Six Reasons to Text in your 2012 Plan
Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 9, 2011
[B2B] The Final Sally: Step Five on Your Email Marketing Journey
Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams linkedin P-CubeLast rant on email, I promise (well, at least until someone sends me something stupid again). On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. Bugger off.
B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 25, 2010
[B2B] Sales People are from Mars…
Sales vs. Marketing ad agency B2B marketing bizmarketer corporate overlords creative briefs Elizabeth Williams gifts give-aways linkedin marketing programs peter pan planning PowerPoint sales kick off sales vs. marketing Selling to sales tinkerbellI think marketers are afraid of sales people. There, I said it. Salespeople are persuaders.
B2B MARKETING UNPLUGGED | THURSDAY, MARCH 31, 2011
[B2B] The Road to Yes is Paved with Maybe
All Getting & Losing Business B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word G-Spot getting the business Getting to Yes give-aways Influencers linkedin losing the business P-Cube selling to big companies selling to small companies trinketsThey like detail, features, specifications and certainty.
B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 9, 2011
[B2B] Algorithms & Blues in the Obscurocratic Empire
CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . Can you figure this out? I can’t figure this out.
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 29, 2011
[B2B] Why Are We Still Sending Bad Direct Mail? Part 1
Ad Agencies Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business linkedin smug complacent agency mailEven postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) Fair enough. And scan a QR code.
MODERN B2B MARKETING | MONDAY, OCTOBER 3, 2011
[B2B] Lead Nurturing, Lead Scoring and the World Cup
Lead Nurturing, Lead Scoring and the World Cup was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comIn August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. million impressions.
TRAACKR | TUESDAY, OCTOBER 27, 2015
[B2B] Boost Influencer Relations at an Event
B2B Marketing Influencer Engagement Influencer MarketingPreparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. See below.
FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011
[B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
In this weekly show, we share a B2B marketing lesson using a witty video. Follow Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 14, 2011
[B2B] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
The Art of Guest Posting: 7 Tips to Writing a Successful Pitch was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing blog pitching marketing blog Marketing Effectiveness marketing roiBut how do you go about asking? That’s where a pitch letter comes in. Follow these guidelines. Determine your target.
KEO MARKETING | MONDAY, NOVEMBER 16, 2015
[B2B] Focus on the Right Goals for Social Media Marketing
Recent data shows that many B2B marketing agencies are focusing primarily on social media reach, while often completely overlooking engagement. This is particularly true in the B2B sector, where establishing and maintaining strong connections is so important. Social Media b2b marketing agency social media marketing
SALES INTELLIGENCE VIEW | FRIDAY, OCTOBER 10, 2014
[B2B] Stop by The Open Lounge During Dreamforce
Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling Attending Dreamforce next week? If so, check out everyt […].
VIEWPOINT | TUESDAY, SEPTEMBER 29, 2015
[B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Click here for part 1 & part 2.).
AVITAGE | TUESDAY, JULY 7, 2015
[B2B] How Do Audiences Assess Your Marketing Content?
Their target users are B2B inside sales reps and managers. What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? appeared first on Avitage.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 10, 2012
[B2B] Content Marketing: Key to Thought Leadership and Leads
Online content is the fuel for new leads in the B2B arena. Highlights include: Why content marketing is essential to B2B leads. How B2B buyers use content. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 29, 2012
[B2B] Use Your Connections to Sell: How are you connected to Kevin Bacon?
Sales Data Sales Intelligence Social Selling 6 degrees of separation b2b sales connections kevin bacon Sales Sales 2.0 Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Screenshot to the right). The 6 Degrees of Separation…and Kevin Bacon.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 9, 2011
[B2B] Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve
In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 16, 2011
[B2B] Book Club: Conversations that Win the Complex Sale
by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. And for more great sales and marketing books, browse our B2B Sales and Marketing Book Club! B2B Sales b2b sales and marketing book club sales leads
MODERN B2B MARKETING | TUESDAY, AUGUST 9, 2011
[B2B] Optimizing Landing Pages – Why Testing Is Critical
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. Give customers a vote. Elements to test.
WEBBIQUITY | MONDAY, JULY 7, 2014
[B2B] 20 Expert LinkedIn Guides
LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?
MARKETING ACTION | FRIDAY, MAY 15, 2015
[B2B] Seriously Smart SiriusDecisions Takeaways
B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. ” #SDSummit.
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[B2B] “Best Story Wins” – Tom Peters
B2B marketing is all about story-telling. We’re honored and flattered that BuyerZone selected Fearless Competitor as the #1 B2B blog for 2012. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. To create great sales lead generation programs, learn to tell stories. The best story wins.
FEARLESS COMPETITOR | SUNDAY, MARCH 4, 2012
[B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
He’s President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today. What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. Sales Management 2.0
FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
[B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Conference on Monday
If you are attending this event, look for the man wearing this name tag. He is President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today. What is the #1 problem faced by virtually every salesperson today?
B2B LEAD BLOG | TUESDAY, SEPTEMBER 28, 2010
[B2B] B2B Marketing: Do you know how much your CEO really invests in demand generation?
Tweet. If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn’t, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. Surprised? You know.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[B2B] Adios and good luck, OneSource
Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow Jeff on Twitter or download the free white paper on B2B lead generation. Nothing. It is untouched.
FEARLESS COMPETITOR | FRIDAY, APRIL 1, 2011
[B2B] The Decks Are Cleared and the Rocket is Ready to Launch
B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. want to know what you think.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 30, 2013
[B2B] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 13, 2009
[B2B] Essential B2B social media start-up strategies
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. What have been some key lessons you can pass on to somebody starting their own B2B social media initiative? Tomorrow, Part 3: Ben's perspective on hands-on B2B social media management Visit Schaefer Marketing Solutions at www.businessesGROW.com.
B2B LEAD BLOG | MONDAY, OCTOBER 27, 2014
[B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
FEARLESS COMPETITOR | FRIDAY, JANUARY 6, 2012
[B2B] Laugh and Learn with Find New Customers – Episode 55 | Gorilla Surprise
In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the power of surprise in this creative (and very cool) video.
INBLURBS | FRIDAY, JUNE 15, 2012
[B2B] How to Track and Follow Up on Social Brand Mentions
In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. The value o social media marketing has been discussed and questioned often in the past. Google Reader. Tweetdeck.
DIGITAL BODY LANGUAGE | MONDAY, AUGUST 17, 2009
[B2B] Marketing Automation Weekly Wrap-up - 2009/08/17
Some great posts last week from the marketing automation and B2B marketing blogging community. There are a lot of great writers out there in the marketing automation and B2B marketing community, and they each have an interesting perspective to share. Tags: marketing automation marketing analysis Social media B2B Marketing
SOCIAL MEDIA B2B | TUESDAY, JUNE 29, 2010
[B2B] Share Your Most Valuable Asset: Your B2B Network
One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. What If Your B2B Corporate Web Site Was A Social Network?
FEARLESS COMPETITOR | TUESDAY, JUNE 14, 2011
[B2B] Chart: Greatest Challenges for CMO’s
We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
EMAGINE B2B BLOG | TUESDAY, JANUARY 18, 2011
[B2B] Need to convince your boss that social media works? Try this…
B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingNow the boss stops by and casually asks how that social-media thing is coming. Of [.].
EMAGINE B2B BLOG | TUESDAY, DECEMBER 28, 2010
[B2B] 3 keys to mobile-izing the email experience
B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 22, 2010
[B2B] Should your SEO effort focus on chasing algorithms …or analytics?
B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess it’s a good guide execute solid optimization strategies stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
LEADERSHIP | WEDNESDAY, NOVEMBER 6, 2013
[B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Identify the client. Know the purpose.
AGILE B2B COPYWRITER | FRIDAY, NOVEMBER 5, 2010
[B2B] K’s Top Five for the Week – November 5
The Three Biggest Mistakes Companies Make with B2B Websites by @diannahuff via @junta42. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. by @diannahuff. Yikes. Quick test.
MARKETING FINGER | MONDAY, JUNE 14, 2010
[B2B] Lead Scoring Best Practices
More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
[B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
[B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 19, 2015
[B2B] New research: An exceptional path to social selling success
CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products.
EMAGINE B2B BLOG | THURSDAY, MARCH 24, 2011
[B2B] Everything I know about social media marketing, I learned from losing 40 lbs
Like most B2B marketers, I’m sure you’ve started off this year with resolutions to engage in more [.]. B2B Web Strategy Social Media
SOCIAL MEDIA B2B | THURSDAY, MARCH 10, 2011
[B2B] Talking Twitter with Ann Handley (@MarketingProfs)
In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Related posts: Social Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum Next week I will be traveling to Austin, Texas to.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 20, 2014
[B2B] Introducing: The Modern Marketer’s Guide to Video
Check out the Modern Marketer’s Guide to Making the Most out of Video. A co-branded guide with our friends from Vidyard, it’s packed with practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more. Your audiences love it. After all, you’re data driven!).
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 10, 2013
[B2B] Content Quality vs. Content Quantity – The Great Content Debate
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Quality vs. Content Quantity – The Great Content Debate appeared first on B2B Marketing Insider. Content quality vs. content quantity. How How much content is enough?
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 26, 2012
[B2B] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
If you’ve been feeling the pain of producing lead quality and quantity but don’t know what to do about it, keep reading. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD). I’ll be teaching about ULDs at this week’s B2B Summit 2012 in Orlando.
CRIMSON MARKETING | WEDNESDAY, APRIL 29, 2015
[B2B] How Marketing Technology Can Help Tell Brand Stories
” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. “Too many times brands get excited about B2B marketing technology and how to look ‘cool’ and focus on how to implement the technology rather how the technology can tell their brand story. Success
EMAGINE B2B BLOG | THURSDAY, JULY 28, 2011
[B2B] PPC and SEO: once very different …now, not so much
Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time [.].
B2B LEAD BLOG | TUESDAY, NOVEMBER 4, 2014
[B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Best place us to start is to identify where (target market sweet spot) we won in 2014 and WHO is buying from us.
THE B2B RESEARCH BLOG | THURSDAY, OCTOBER 27, 2011
[B2B] Not how you fly, but how you serve
B2B branding B2B marcomms International marketing and research British Airways national brandsMany years ago now, whilst I was working at, newly privatised, British Airways, our research team was challenged to understand what it meant to be “branded British” in each of its key markets. An interesting advertising tack!
THE POINT | TUESDAY, DECEMBER 28, 2010
[B2B] In Email Marketing, Don’t Ask Questions
B2B Marketing Copywriting Creative E-mail email marketing b2b lead generation cybersource email copywriting email creativeIf you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people that need their widgets aligned. and so on. and so on.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
[B2B] Inbound Marketing, The Über List for Outbound Marketers
Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
[B2B] Lead Generation Tip - Make Your Social Media Presence Known
Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 15, 2009
[B2B] CMO Club Demand Gen Roundtable
Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 15, 2011
[B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
CAPTORA | WEDNESDAY, NOVEMBER 11, 2015
[B2B] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. With With more options than ever, the evaluation process takes a lot of your time, and your colleagues’ and vendors’ time. Where do you start? Utilize your LinkedIn network? Ask a question on Quora? If only we could be so lucky.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[B2B] Savvy Week in Review - February 3
If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
INBLURBS | MONDAY, MARCH 26, 2012
[B2B] How to Decrease Ad Spending, Increase Lead Count and Conversion
Research for industry related B2B groups and people. Write about topics your B2B audience is interested in. So you generate laser target high quality industry related B2B leads. 6. Social media has become the most popular distribution channel, this is no secret. It is a good approach to be visible where your audience is around.
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[B2B] 11 Remarkable Guides to Marketing, Search, and Life
What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
LEADERSHIP | WEDNESDAY, FEBRUARY 18, 2015
[B2B] Sneak Preview: “30-Day Demand Generation Detox Diet”
Not just in B2B marketing. If you want to instil discipline and make tangible enhancements to your B2B lead generation and demand generation efforts, you need to take on a serious diet—one that cleanses, detoxifies and rejuvenates your process and systems to deliver the best results. Not just in the world of business. Why “30-Day”?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 14, 2014
[B2B] High Sales Efficiency Expectations with Marketing Automation [Infographic]
Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation. Prior to joining Heinz Marketing, Brian was the CMO at Zephyr 47 providing marketing automation and content strategy services for B2B tech companies.
B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
[B2B] Coming soon to a P-Cube Near You
All Getting & Losing Business B2B marketing bizmarketer corporate overlords Elizabeth Williams Generation G GenG getting the business Google Keebler Elves linkedin P-Cube PowerPoint procurement selling to big companies selling to small companies value propositionIt’s been about a year since we met our friends in the P-Cube. Not us.
KAPOST | TUESDAY, MAY 3, 2016
[B2B] The Lead Gen Mistakes Marketers Are Making
Pressed for time, better tools, and a focus on keeping up with the competition, organizations often fall back on a“checklist” of B2B tactics to keep skin in the game. In fact, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. 54% of B2B marketers measure sales lead quality.
BIZIBLE | THURSDAY, NOVEMBER 12, 2015
[B2B] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. For most B2B companies, however, dark mobile traffic is not as big of a problem. direct.
B2B MARKETING INSIDER | THURSDAY, JULY 29, 2010
[B2B] Why Do You Tweet? Social Media And Your Personal Brand
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
KAON | THURSDAY, DECEMBER 3, 2015
[B2B] Kaon Wins the EContent 100 Award
Filed under: News , Uncategorized Tagged: B2B , Digital content , Digital Content Industry , Digital marketing , EContent100 , Kaon , Kaon Interactive , marketing. News Uncategorized B2B Digital content Digital Content Industry Digital marketing EContent100 Kaon Kaon Interactive marketingKaon Interactive wins the EContent 100 award!
BIZIBLE | FRIDAY, NOVEMBER 20, 2015
[B2B] How Weighted Touchpoints Increases Attribution Accuracy
But B2B customer journeys are more complicated and more fluid than ever before. Attribution models that factor in the account-based nature of B2B sales and marketing are another example of layering on B2B-specific factors. Multi-touch models do a great job of layering on key customer journey transitions into the model. Or 20% or 10%?
FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
[B2B] Facts about Fearless Competitor
Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Every Friday at 11am).
B2B MARKETING INSIDER | MONDAY, DECEMBER 22, 2014
[B2B] Top Marketing Predictions For 2015
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Top Marketing Predictions For 2015 appeared first on B2B Marketing Insider. Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism.
THE CONTENT FACTOR | TUESDAY, APRIL 6, 2010
[B2B] Whose Marketing Plan Is It, Anyway?
There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect?
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 5, 2015
[B2B] How to Get the Right Content to Your Internal Teams
This sounds like an obvious statement, but content "findability" is a major challenge stifling B2B marketing strategies. Most famously, B2B marketers experience this disconnect with sales. Accessible Up to 65% of B2B content goes unused. And it doesn’t stop with sales. Follow her at @amurphias. Content Marketin
VIDYARD | THURSDAY, JANUARY 7, 2016
[B2B] The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve
recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Historically, lead generation has been the engine that drives B2B profits. Traditional B2B marketing has been very focused on individual leads. But an adoption trend and a bunch of analyst hype doesn’t constitute necessity.
WINDMILL NETWORKING | TUESDAY, JULY 7, 2015
[B2B] How Social Sales Meets Evolving Customer Expectations
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Make no mistake. Buyer behaviors have changed. They are more informed. Author information. Craig Jamieson. Craig M. Social Sales
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 17, 2012
[B2B] Our Home Page Work-Over at Find New Customers
also invite you to check out our world-class blog, Fearless Competitor , as well as our weekly B2B marketing show, Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world. Or use the form below to schedule your free 30 minute business review to discuss B2B lead generation in your company.
FEARLESS COMPETITOR | SUNDAY, JANUARY 2, 2011
[B2B] 2010 in review for Fearless Competitor
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 8, 2011
[B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. So what’s beneath the wrapping paper? What do you think?
FEARLESS COMPETITOR | FRIDAY, JULY 1, 2011
[B2B] Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass
B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – A Day Made of Glass (by Corning). In this weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers shares a key marketing lesson using wit and humor. Day Made of Glass.