Page 96 of 178 Previous | Next 
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [B2B] Is Content Curation an Easy Way for Content Marketers to Do More.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? All Rights Reserved.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] We invite you to download two free cheat sheets
    B2B lead generation | Our free cheat sheets. Keys to B2B Marketing Success. This great cheat sheet will cover the key elements of a B2B marketing program – with landing pages for each. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stay tuned. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [B2B] The State Of Social Business
    Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [B2B] Savvy Week in Review - April 30th
    Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer - by @jjhnsn via @B2Bbloggers Hey B2B marketers - don't forget your buyers are human. Press Release Mistakes B2B Software Companies Must Avoid - by @B2B_MarketingPR Wondering why your PR isn't getting any traction? Getting Social?
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Savvy Toolkit - Sharpening your SEO Saw
    One topic that still seems to baffle most B2B marketers is SEO. Marketing Sherpa's 2011 B2B Marketing Benchmark Report covers many SEO related issues including the one related to their current chart of the week. This chart reflects the opinions of 900 B2B marketers on which SEO tactics they are currently using.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [B2B] How to Write Sticky Web Copy for your Home Page
    So you’re creating a B2B website. B2B Web Strategy recently posted a checklist of top-notch B2B design elements that you can check out for some design pointers. What’s the most important thing to keep in mind? That’s right – the first impression you make on your visitors when they reach your home page.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. What do you think of our weekly B2B marketing show, Laugh and Learn? “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [B2B] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
  • B2B LEAD BLOG   |  FRIDAY, FEBRUARY 19, 2010
    [B2B] Most important B2B Marketing Metrics For CEOs
    As marketers, I believe the key is to look at why are we measuring our marketing in the first place? I’d love to get your input on what you believe are the most important B2B marketing metrics for CEOs? Tweet. Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [B2B] Hope everyone is enjoying Fearless Compe
    link] #marketing #b2b. Hope everyone is enjoying Fearless Competitor, but we’ve got many more readers coming. It was just approved for syndication!
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [B2B] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Research for industry related B2B groups and people. Write about topics your B2B audience is interested in. So you generate laser target high quality industry related B2B leads. 6. Social media has become the most popular distribution channel, this is no secret. It is a good approach to be visible where your audience is around.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 2, 2013
    [B2B] The Future of Customer Intelligence
    While a lot of these changes are fairly cut and dry, many of these changes are wrapped up in the complexities of big data, which make for a unique set of challenges for the B2B space. Let’s take a look at three major ways customer intelligence is changing, and how B2B organization can and should adapt. How is CI being disrupted?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] You are not alone
    All our content on B2B lead generation and marketing is free at Find New Customers. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies : You are not alone. We feel your pain. We want to help you. Go get it and start improving your business today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [B2B] When social media marketing doesn’t work
    And sometimes you need some good old advertising (gasp) to do that. I was recently consulting with a B2B company that is at the beginning of their social media journey. They were still finding their audience and content footing and were not even sure their executive-level B2B customers were connecting to them in the social space.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [B2B] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    B2B’s biggest social media screw-ups by {grow}. Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. How to create B2B social media policies by Chris Koch’s B2B Blog. Social Media for B2B Marketing. Why B2B companies need social media too by iMedia Connection.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [B2B] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    If you’ve been feeling the pain of producing lead quality and quantity but don’t know what to do about it, keep reading. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD). I’ll be teaching about ULDs at this week’s B2B Summit 2012 in Orlando.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 47 – Lazy Website
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [B2B] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post How To Build A Culture of Content appeared first on B2B Marketing Insider.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [B2B] We bought a Mac!
    What can every B2B marketer learn from Apple? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Yes, kids.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 29, 2010
    [B2B] 3 Reasons to Track Social Media Demand Generation
    B2B marketers are still getting their arms around measuring the impact of Social Media. Check out this short on-demand demo showing how a B2B Marketer tracks lead generation from social media. Everyone’s doing it, but few are able to attach hard metrics. Social Media drives high quality leads. Social Media is in constant flux.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
    “We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
  • BUYER INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What’s On The Buyer Agenda? Behind The Scenes at Procurecon 2011
    To find out Ray Collis, author of The B2B Sales Revolution, goes behind the scenes at an exclusive gathering of buyers - Procurecon 2011 in London. Just what is it that the people responsible for buying in some of the world's largest organisations talking about at this time and what are the implications for salespeople and sales skills?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [B2B] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish appeared first on B2B Marketing Insider. forgot! How could I forget my own birthday?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 11, 2011
    [B2B] Your company is struggling to create quality sales leads. What do you do?
    B2B Lead Generation | Uncovering the root cause of sales lead problems. We ask the questions and review what you have been doing to uncover the root causes of your B2B demand generation challenges. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. What do you do?
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [B2B] Do Health IT Companies Need Social?
    Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. appeared first on Fathom.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [B2B] Exposing Content Marketing & Social Media – Would You Dare?
    You can get the full skinny on the Beyond Blog ( The Great Content Marketing Experiment ), but the gist is this: John is running a breakout session at the prestigious IDM B2B Marketing conference in London. and reporting back here on Savvy B2B Marketing. The gauntlet's been thrown. I'll see you next Wednesday! Read more posts by Jami
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 23, 2011
    [B2B] Sunday special
    Starting tomorrow, we’re back to B2B lead generation and marketing. Each Sunday we write something more personal. Stay away from business. More on how to create your own lead generation programs to drive better sales leads. Our 17 year-old son … Continue reading → Fearless Competitor
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [B2B] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. Photo below.). So what’s the problem?
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] LinkedIn: How to Properly Plant It into Your Social Media.
    Author: Kent Huffman | Website | Twitter tagged in #B2Bchat , B2B , B2B Marketing , LinkedIn , Social Media , social media strategy B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [B2B] Want a Bigger Marketing Budget? Send Less Leads to Sales
    According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Watch the webinar recording.
  • INBLURBS  |  WEDNESDAY, JANUARY 30, 2013
    [B2B] Why Everybody Loves Infographics
    B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.   “A picture is worth a thousand words”. What exactly are infographics? Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [B2B] Savvy Week in Review - May 14
    Use Story Elements in B2B Marketing Content by @ardath421 Inspired by the Lou Hoffman's post above, Ardath Albee shows you how to apply storytelling to your content. The Business of B2B Social Media - by @briansolis Brian Solis makes a case for social media in B2B and includes some great data to back it up.
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [B2B] Mi6 Quick Tip #8: Custom Groups
    This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. Feel free to share with our readers how you are you using Linkedin groups for B2B marketing, selling and engagement. Linkedin for B2B Marketing. How Philips Engages with Radiologists. My kind of video!
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [B2B] Facts about Fearless Competitor
    Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Every Friday at 11am).
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 18, 2011
    [B2B] Buyer Personas are critical, Mr./Ms. CEO
    Buyers personas are the foundation upon which great lead generation programs are built. (In a recent MarketingSherpa study, they found the biggest problem at B2B sellers was a lack of quality sales leads.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [B2B] Customer Engagement: "You've Got to Have Faith"
    I recently spoke with a prospective client interested in adopting a B2B social media strategy. And to be fair, we continued through an insightful and delightful conversation that revealed quite a bit about her uphill climb in the established culture of a successful B2B organization. Get your B2B LinkedIn Toolkit.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] You do know what companies are visiting your web site, don't you?
    This is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. We promise! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 21, 2010
    [B2B] Fearless Competitor just passed the 28,0
    link] #marketing #b2b. Fearless Competitor just passed the 28,000 reader level. By August, it will by syndicated and vastly more popular.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Why I Bet My Career On Content Marketing
    believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • BUYEROLOGY  |  TUESDAY, JANUARY 18, 2011
    [B2B] Prevent Demand Generation Failure with Buyer Personas
    Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? What resonates throughout these three reasons is the need to build demand generation strategy around the B2B buyer.  on the organization’s blog. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [B2B] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. New ones. link].
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Our Home Page Work-Over at Find New Customers
    also invite you to check out our world-class blog,  Fearless Competitor , as well as our weekly B2B marketing show,  Mad Marketing TV. We write one of the most popular b2b marketing blogs in the world. Or use the form below to schedule your free 30 minute business review to discuss  B2B lead generation  in your company.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [B2B] My All-Time Favorite Marketing Slogan
    B2B marketers can learn a lot from George. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. “You’re Going to Like the Way You Look. Guarantee it.” George Zimmer. They sell clothes, but George is not talking about the product. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [B2B] The Top 8 Social Networks For Business
    IBM is doing a nice job with their Smarter Planet  from a B2B marketing perspective. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. How about you?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 14, 2011
    [B2B] 3 Ways to Ditch the “And” in “Sales and Marketing”
    B2B Lead Generation | Ditch the “And&# in Sales and Marketing. Carlos Hidalgo of the Annuitas Group wrote a great article for the MarketingProfs blog on an important issue for B2B sellers – how to break down walls between sales and marketing. Editors note: Thank you for reading this blog. Carlos Hildago. No sign-up needed.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [B2B] Why do some companies prosper – despite a terrible economy?
    B2B Demand Generation | Growing a business in a terrible economy. By the same token, in this changed world of B2B marketing, you can complain about the economy or you can do something about it. So take the money you’ve been using for sales and pump it into B2B demand generation. “U.S. Journal. It sounds bleak.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 17, 2011
    [B2B] Savvy Week in Review - June 17
    School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 1, 2010
    [B2B] The Design of Buyer Experience
    In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [B2B] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. Our SCORE Methodology fixes this once and for all.”
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [B2B] Content Marketing tips and techniques
    B2B content marketing | tips and techniques. SoftwareAdvice.com invited me to do a guest video post for their very popular blog on B2B marketing. Content is the fuel of B2B marketing today – studies have shown that buyers looking for engaging content at every stage of the buying process.
  • SAZBEAN  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media
    Both B2B and B2C brands are capturing leads and sales opportunities via  social media, though some channels are proving more effective than  others, according to a survey from Webmarketing123. 39% have generated leads via Facebook, and 19% have won sales. 30% have generated leads via Twitter, and 14% have won sales. News & Notes
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [B2B] Laugh and Learn with Find New Customers | Beer
    In our weekly B2B marketing show, Jeff Ogden, President of Find New Customers (and host of Mad Marketing TV) shares a key marketing lesson in a fun and engaging video. In this episode, he laments boring, repetitive advertising and shows how one company does it differently. We hope you enjoy it and tune in next Friday for a brand new show.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] How to Get Optimal Results from Twitter
    Jeff Ogden of the B2B demand generation and global marketing firm, Find New Customers , wants to share some new insights. belongs in the b2b demand generation bag of every marketer today. Twitter has become one of the best ways to get company messages out and share valuable content. But how can you get the most out of Twitter?
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [B2B] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In fact, I have !
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [B2B] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. The post 7 Content Marketing Lessons From Red Bull Media House appeared first on B2B Marketing Insider. What makes Red Bull different? Video, mobile, online, print.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [B2B] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] 4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore
    It’s just following through on a little knowledge about how B2B customers interact with websites. While the following list is not exhaustive, if you check off each of the items below you will have a terrific start on the website of your B2B dreams. 1. So for most B2B companies, this is NOT the time to get creative.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 29, 2010
    [B2B] RT @evolutionfiles: Thought leader inter
    RT @evolutionfiles: Thought leader interview with @jepc on B2B lead generation in today’s economy [link] by @fearlesscomp.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
  • ONPATH  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] CRM and the Marketing Database: Data hygiene and more
    We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011. How important is data to B2B marketers? By David Kirkpatrick , Reporter at MarketingSherpa. Topic #2. Topic #3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [B2B] Six Steps For Delivering On The New Vision In Marketing
    The report states that “ social media remains in an experimental stage for most B2B companies.” In addition, the proliferation of video content and mobile platforms is straining brands ability to design and to  deliver a consistent user experience on these real-time and highly visual mediums. Observations Driving New Visions In Marketing.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [B2B] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Called @LeadGenChat, I’ll present discussions and guests covering a unique topic weekly that relates to marketing strategy/tactics and lead generation for b2b and b2c. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Jeff Ogden is President of the B2B lead generation company  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few lead generation companies in New York. Go start something. We started Find New Customers !
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [B2B] Content Is The Top Priority For The Social Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Is The Top Priority For The Social Business appeared first on B2B Marketing Insider. And how brands need to start acting like publishers. Social Media
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 30, 2012
    [B2B] Three Requirements as Marketers, Agencies and Publishers Converge
    View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [B2B] The Content Marketing Question: To Gate or Not To Gate?
    We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.
  • MEASURABLE MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [B2B] Content Marketing on the Rise: An Infographic
    As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. Content marketing continues to be a top priority for businesses in 2012. The question is: how can your get the most ROI from your content? Registration details coming soon
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [B2B] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Steps To Become A Brand Publisher by B2B Marketing Insider.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [B2B] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools? What are the basic technologies and tools that a B2B Marketer must be familiar with? B2Bbloggers.com is an online magazine for B2B marketers. Your B2B Marketing Plan Doesn’t Need Twitter. Mobile. Mobile.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [B2B] One and done?
    B2B Demand Generation | My thoughts. like to stick to B2B marketing topics, as I’m President of the B2B lead generation company Find New Customers. really don’t like to talk about politics. Someone is upset. He’s done. Barack Obama should be a one-term President. Obama = Carter?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [B2B] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [B2B] ClickInsights: How to make marketing messages memorable?
    Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Marketo's Modern B2B Marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. There is nothing social about this!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [B2B] The Twofold Benefit of Optimizing Marketing Content
    However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Resources
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] Why Find New Customers does zero advertising
    B2B Lead Generation : A New Kind of Company. Jeff Ogden is President of the B2B Lead Generation consultancy, Find New Customers. We don’t advertise. No billboards. No radio or TV. No newspaper. No pay-per-click. Sorry Google, Facebook and Linkedin. Not a dime from us.). We don’t want clicks. We only want fans.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 4, 2013
    [B2B] Change and the Content Marketing Continuum
    The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. But, unless your B2B content marketing strategy and programs were crap last year, taking a clean slate approach is not the best response. Like they're starting from scratch. Room for adjustments is built in.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [B2B] 5 ways to use social media for solution marketing
    It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.
  • SAZBEAN  |  WEDNESDAY, AUGUST 31, 2011
    [B2B] Marketing Fact vs. Marketing Fantasy
    There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). Marketing fact vs Marketing fantasy. View more presentations from HubSpot Internet Marketing.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [B2B] Lead Generation: 5 tips to generate leads faster on LinkedIn
    member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. posed this question to Ellie Mirman and Shreesha Ramdas. Guess what? Know and segment your audience.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 7, 2011
    [B2B] Find New Customers: Just what is “Inbound Marketing?”
    Hubspot (a superb marketing organization!)
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Week in Review: February 17
    Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. Lead Scoring: How B2B Search Marketers Can Lead the Process by @ DerekEdmond via @ sewatch. You may be surprised at the results of this test.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [B2B] A Profile of Today’s Revenue Marketer
    I think we can all agree that B2B Marketing isn’t what it used to be.  Job descriptions look different, expectations aren’t what they used to be and management is now demanding measureable ROI too? So what does today’s revenue marketer really look like?  Thanks to our partner, The Pedowitz Group, I
  • MARKETING GENIUS BLOG  |  FRIDAY, JULY 2, 2010
    [B2B] 60 Seconds with Ardath Albee: Building Better Relationships
    Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 20 years of business management and marketing experience to help companies eMarketing to generate more and better sales opportunities. Tweet This! Share this on LinkedIn. Share this on Facebook. Stumble upon something good?
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [B2B] The One Thing Every Marketer Must Do
    In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. If new research says B2B buyers rely on social media, dig into the survey. Question everything you hear, see or read. Yes, everything. Everyone has a bias. Question Research.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [B2B] Fire Your Customer | Good Advice for Small Firms
    B2B Lead Generation : Fire Your Customer. Update: Check out this list of top B2B sales blogs.  link]  Note that the b2b sales blog we used to  write is nowhere to be found here. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Conclusion: You really do get what you pay for. No plan.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [B2B] The Aprimo Marketing Summit 2011
    The President of Find New Customers , a lead generation company , just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track. Thanks for inviting the B2B lead generation company Find New Customers to your great event. Lots of fun, great people and superb speakers. We had fun too. Mark your calendars.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] The “Oh S#%@!” Day in Marketing is 1 month away – Are you ready?
    It’s December 15th, like most B2B marketers you’re probably busy wrapping up 2010 and finalizing plans for 2011. The New Year will bring new programs, new goals and new budgets. But waiting to get started on your 2011 initiatives will almost certainly cause you to experience the “Oh S#%@!” Day in
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 11, 2011
    [B2B] The Future of Blogging
    Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011.   A nice effort from Tony Karrer and Tom Pick!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 6, 2011
    [B2B] HOW TO: Grow your Facebook Page by 17% in 1 week!
    know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system? No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Bingo that’s it! see photo below).
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [B2B] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Focus Experts Roundtable  (listen here). It was a very, very popular show, so we wish to share it with you today. ”).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [B2B] News Feed Optimization (NFO) is the new SEO!
    Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
  • REVENUE JOURNAL  |  THURSDAY, DECEMBER 1, 2011
    [B2B] The Biggest Mistake That Marketers Make
    I recently gave two keynotes for MarketingSherpa's B2B Summits, and am also doing some webinars for MarketingProfs. Prior to these events, I interviewed marketers who would be attending, so I could meet my goal of delivering presentations that were helpful, eye-opening, and radically career-enhancing. read more. Marketing strategy
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [B2B] If you are looking to crank up revenue i
    link] #marketing #b2b. If you are looking to crank up revenue in the 2nd half, check out Find New Customers.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] What is Thought Leadership and Why Do you Need It?
    If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership. I’ve been discussing the need for Content Strategy in B2B Marketing for some time now. It can also include your unique perspective on hot topics relevant for your customers.
<< 1 2 ... 94 95 96 97 98 ... 177 178 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...