Tony Zambito

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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. As the arc of the Russian invasion wreaks destruction and humanitarian crises, B2B buyers and brands will be confronted with moral and activism choices. Affecting primarily consumer brands.

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. This the future of B2B. An unsettling time. There is certainly an acceleration about to happen.

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. I believe B2B in general and in particular B2B sales will be entering a new era. The implications for B2B sales are they will need to re-engineer how they interact with prospects and buyers.

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?4 Headwinds B2B Buyers Will Face in the Future

Tony Zambito

B2B Buyers Will Endure Ongoing Challenges Ahead. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. . Inflation will only exacerbate the headwinds facing b2b buyers. .

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

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Why B2B Organizations Fail To Turn Buyer Insights Into Growth Opportunities

Tony Zambito

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .