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Is the quality of your data hindering your ABM success?

eTrigue

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. If you’re starting with dirty data, you’re bound to get muddled results. Clean data helps you understand your market.

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Scale or fail: Would 10x partner marketing make an impact?

eTrigue

A February 2022 Channel Marketer reports shows “96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems.” . You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. Vendors need more business value from partners and might need new ones.

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Is It Difficult To Get Started?

eTrigue

One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course, The post Is It Difficult To Get Started? appeared first on eTrigue.

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Marketing Automation Vs. CRM: What Do I Need?

eTrigue

It’s common for people to think of marketing automation and customer relationship management (CRM) as the same thing. At face value, they seem to be pretty similar, but in reality these two types of software accomplish different things for your. The post Marketing Automation Vs. CRM: What Do I Need? appeared first on eTrigue.

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The Need for a Demand Center

eTrigue

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the. The post The Need for a Demand Center appeared first on eTrigue.

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Marketing Automation Apprehension

eTrigue

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.

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eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce

eTrigue

eTrigue is the first marketing automation provider to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. eTrigue is one of the first.

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