FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
[B2B] Buyer Personas are the Foundation upon which Demand Generation is Built
Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 28, 2014
[B2B] Return on Optimism: Business as an act of positive thinking
Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing advice, perspective and rants on his blog, B2B Digital Marketing. Self-driving cars.
MARKETING INTERACTIONS | MONDAY, APRIL 5, 2010
[B2B] Social Media is Not a Replacement
I've heard from several potential B2B clients in the last week that they're being told by consultants to dump email marketing and embrace Twitter. What I do believe is that B2B marketers need to expand their content vision and strategic planning. Yes, I'm talking about social media. don't believe that one either.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 16, 2014
[B2B] My 4-Step Process to Marketing Research for Content Creation
If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better. Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures.
B2B MARKETING INSIDER | THURSDAY, JUNE 21, 2012
[B2B] Social Media Lies, Damn Lies and Statistics
claim that it influenced their technology buying decision. Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week: social is not about selling. also found the title of the article to be a bit provocative. And misleading. And potentially dangerous. So briefly, here’s my view. Photo Source.
DIGITAL B2B MARKETING | MONDAY, AUGUST 26, 2013
[B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
B2BBLOGGERS | FRIDAY, JUNE 4, 2010
[B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 6, 2014
[B2B] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment [More from the blogs]. 'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Be honest.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 6, 2014
[B2B] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
'The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Can they succeed where Genius and LoopFuse did not?
B2B LEAD GENERATION BLOG | MONDAY, MARCH 24, 2014
[B2B] Marketing Strategy: 3 steps to help optimize website user experience
would wager there are many B2B marketers reading this who receive similar kinds of feedback from prospects a lot more often than they would like to. 'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals. Step #2. Step #3. You may also like.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 17, 2014
[B2B] Lead Nurturing: You can’t automate trust
Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified [MarketingSherpa how-to]. As you might guess, we both experienced lead nurturing follow-up after those visits. It was fast. How could they help me right now?
LEADER NETWORKS | FRIDAY, OCTOBER 28, 2011
[B2B] What It Means To Be An Online Community Builder
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. For the past 15 years, cocktail parties were tough. am happy to report that my social life is getting better these days, as online communities are all the rage. CMGR Online community builder
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 23, 2013
[B2B] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
B2B Marketing: 6 essentials for testing your teleprospecting. B2B Marketing: 3 simple tips for creating PPC ads. 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects?
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 21, 2012
[B2B] Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
Nor is it surprising that acquisitions have been consumer marketing systems rather than B2B marketing automation: there’s ultimately more money in consumer marketing and the vicious dogfight in B2B marketing automation in the past few years has made profitability almost impossible for anyone.
VIEWPOINT | THURSDAY, MARCH 13, 2014
[B2B] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
Click to start video at this point —In a recent blog post on Biznology, Ruth wrote, “The most reliable and scalable approach for reaching new B2B customers is outbound communications.” 'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[B2B] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. How Do You Get Started in Content Marketing?
FEARLESS COMPETITOR | TUESDAY, MARCH 27, 2012
[B2B] How to Find New Customers – our popular white paper
How to Find New Custpapers on B2B demand generation ever. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. And it is front and center on the incredibly simple home page at Find New Customers. Clientes.
FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
[B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
“We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[B2B] 8 Tips for Marketing SaaS and Software in the Cloud
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service?
WINDMILL NETWORKING | MONDAY, SEPTEMBER 8, 2014
[B2B] There’s a Growing Backlash Against Social Sales
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Adjectives like … buzzword, overused, cliché, and broken promises. Author information. Craig Jamieson. Jamieson.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 24, 2011
[B2B] Lead nurturing: How to “C” success right out of the gate.
The past 2 quarters, SIGMA has had the privilege of working closely with a B2B client to lay the foundation for a solid lead-nurturing program. It is challenging to create a relevant stream of communications with your target audience that evolves over time.
B2B LEAD GENERATION BLOG | MONDAY, MAY 20, 2013
[B2B] Digital Marketing: How to craft a value proposition in 5 simple steps
So, today’s B2B Lead Roundtable Blog will highlight Austin’s session on you how you can craft a value proposition in five simple steps. 'Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. What is a value proposition?
CONNECT THE DOCS | FRIDAY, DECEMBER 31, 2010
[B2B] Best of ClickDocuments "Connect the Docs" Blog in 2010
To answer these pressing questions, we had dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail marketers and social media gurus, and asked them one straightforward question, “ What are key marketing trends and predictions for 2010? ” Does viral really work for B2B marketing?
TOMORROW PEOPLE | THURSDAY, AUGUST 30, 2012
[B2B] Exclusive 25 Minute Content Marketing Webinar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today. Follow @nathanofsm.
SALES CHALLENGER | MONDAY, JULY 21, 2014
[B2B] 5 Statistics Every Sales Executive Must Know
An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[B2B] Content Marketing Trends Taking Us into the Future
Those are for posting about sandwiches, what does that have to do with B2B?” Social changed the way information spread, and now even B2B brands see benefits from engaging on multiple channels to interact with today’s informed, socially-savvy, and independent buyer. But what’s in the crystal ball these days?
BIZNOLOGY | WEDNESDAY, OCTOBER 10, 2012
[B2B] Could LinkedIn Destroy Facebook?
Other revenue streams include B2B marketing and jobseekers.) ve had several dozen conversations over the last couple of years with clients, B2B professionals, recruiters, and HR representatives about social media and how it can be used for marketing. Image via CrunchBase. They were mixed in with similar requests for Plaxo. Groups.
THE ROI GUY | WEDNESDAY, MAY 16, 2012
[B2B] Value-Focused Content Marketing a Requirement
Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences. Source: DemandGen Report - B2B Content Preferences SurveyMay 2012. Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume.
MODERN B2B MARKETING | TUESDAY, OCTOBER 14, 2008
[B2B] Lead Generation Best Practices: Thought Leadership with The Funnelholic
The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. Tell us a little bit about how you got into B2B marketing and what you like most about it.
MI6 MARKETING AGENCY | WEDNESDAY, JULY 28, 2010
[B2B] Did J.K. Rowling Ask Her Readers What She Should Write About?
Author: Chris Herbert, B2B Specialist & Founder of Mi6. What does this have to do with writing blog posts for B2B companies? Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Attribution: Sjhill. or funny? Maybe both!
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[B2B] 8 Free Research Reports to Guide your 2015 Marketing Plan
In the business-to-business (B2B) arena, a well-known source of tension has often been associated with the delicate relationship between the marketing and sales lines of business. 'As you finalize your 2015 marketing strategy, be sure to consider the pressures, actions, capabilities, and technology enablers impacting your peers. Good luck!
B2B MARKETING INSIDER | TUESDAY, AUGUST 7, 2012
[B2B] The Content Marketing Bucket List
Let me know in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard. What would be first on your list? Establish a content curation strategy.
MI6 MARKETING AGENCY | THURSDAY, OCTOBER 21, 2010
[B2B] Win a ticket to see some of the greatest minds in management
Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Mi6 is teaming up with the team from the Art of Productions to promote their upcoming event: The Art of Management being held on November 15th, in Toronto, Canada. The Lineup.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 27, 2011
[B2B] What is Thought Leadership and Why Do you Need It?
ve been discussing the need for Content Strategy in B2B Marketing for some time now. Thought leadership is important for both B2C and B2B companies but I think it is especially important in B2B. This is because of the complexity of the decision-making process in B2B environments and the large number of people involved.
INBLURBS | TUESDAY, JUNE 21, 2011
[B2B] Inbound Marketing, the science of showing respect to get more revenue in exchange
When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. You can set alerts with Google Alerts and stay informed as soon your search terms are mentioned anywhere on the web.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[B2B] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What we did with this campaign is what good B2B marketers know they should be doing. What lessons can you share with other B2B marketers? " Q. What was the response?
HUBSPOT | MONDAY, JUNE 3, 2013
[B2B] Where Do Marketers Get Leads? [Data]
As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
SAZBEAN | WEDNESDAY, DECEMBER 11, 2013
[B2B] Spy on Your Competitors to Create a Social Media Strategy
Spying is very easy on social media because pretty much everything that happens is public (unless your competitors have their own closed social network, which does happen, especially in business-to-business — b2b). You need to know what your competitors are doing so that you can counter it or take advantage of it. News & Notes
FEARLESS COMPETITOR | FRIDAY, APRIL 1, 2011
[B2B] The Decks Are Cleared and the Rocket is Ready to Launch
B2B Lead Generation – my entire focus now. Now that I no longer write the B2B Sales Lounge for OneSource (I wish them all the best, but it does not post very frequently anymore), I can devote my full attention to this awesome blog on B2B lead generation and marketing, Fearless Competitor. want to know what you think.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[B2B] Adios and good luck, OneSource
Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow Jeff on Twitter or download the free white paper on B2B lead generation. Interesting tidbit. Nothing.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 12, 2011
[B2B] Marketo introduces Sales Insights – guest post by Ardath Albee
Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
FEARLESS COMPETITOR | TUESDAY, AUGUST 6, 2013
[B2B] 7 Keys to Successful Lead Nurturing Best Practices
For a more comprehensive guide to setting up a complete B2B demand generation program, please download the highly acclaimed white paper, How to Find New Customers by filling out the form on the top right of this blog. 'Up to 7 out of 10 visitors to your website are not ready to buy today. This is how you do lead nurturing best practices.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
[B2B] Site Navigation: The Foundation for Results-Driven SEO
In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. B2B + Social Media = Sales. The way you create your site architecture is key when it comes to B2B sites – especially with regard to getting found for “short-tail” keywords.
B2B LEAD BLOG | FRIDAY, JANUARY 22, 2010
[B2B] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 1: Mapping Your Marketing and Sales Funnel
The number one responsibility of any B2B Marketer is to keep his or her company’s marketing and sales funnel full, with leads converting quickly to drive profits. In other words, to keep the company’s lifeblood flowing. The continuous battle to meet pipeline and revenue projections is frustrating when using traditional techniques. There
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[B2B] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model.
B2B MARKETING INSIDER | MONDAY, APRIL 28, 2014
[B2B] The Top 100 Bloggers On Triberr
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider. 'Are you looking for a way to get more people to share your blog posts? . What is Triberr?
B2B LEAD GENERATION BLOG | MONDAY, JULY 28, 2014
[B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. For this B2B Lead Roundtable Blog post, I wanted to offer what that team shared with MarketingSherpa to meet, or maybe even avoid, a data management problem.
SOCIAL MEDIA B2B | THURSDAY, MARCH 10, 2011
[B2B] Talking Twitter with Ann Handley (@MarketingProfs)
In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Related posts: Social Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum Next week I will be traveling to Austin, Texas to.
HUBSPOT | TUESDAY, APRIL 27, 2010
[B2B] 11 Killer Social Media Presentations Worth Watching
B2B Social Media Marketing by Christina "CK" Kerley. B2B Social Media Marketing: Building the B2B Business Case for Social Media View more presentations from Christina "CK"Kerley. Presentations are a great way to consume information and learn about new topics. Slideshare has become a powerful resource for discovering new ideas.
SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 15, 2010
[B2B] Savvy Speaks: Web Copy Turnoffs
Missing Personality: B2B companies often shy away from showing any personality because they feel it makes them look less professional. To play off Kathryn Roy's fabulous eBook, Seven Infectious Diseases of B2B Marketing -- and their Cures , I'm calling this Alzaboutmeitis. How can B2B marketers improve their web copy
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[B2B] Using LinkedIn to Gather Industry Intelligence
B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) specializes in B2B marketing communications consulting and copywriting. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked.
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[B2B] Using LinkedIn to Gather Industry Intelligence
B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) specializes in B2B marketing communications consulting and copywriting. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked.
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 20, 2010
[B2B] Demand Gen Cloud: Funnels and Pipelines are Old School
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
MARKETING ACTION | FRIDAY, DECEMBER 20, 2013
[B2B] Congratulations, Oracle & Responsys!
'With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales, support, and last but not least, billing & accounting). Oracle has long owned the enterprise back office. We do not compete with Responsys, and only very occasionally with Eloqua.).
VIEWPOINT | TUESDAY, JULY 16, 2013
[B2B] Successful Lead Generation - One Size Does Not Fit All
'Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”
WEBBIQUITY | MONDAY, JANUARY 9, 2012
[B2B] Best Twitter Tips, Tools and Tactics of 2011
Twitter for B2B Marketing. Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. by B2B Marketing Insider. Twitter and SEO.
B2B MARKETING INSIDER | WEDNESDAY, APRIL 30, 2014
[B2B] What Is Culture? The Values That Define Who You Hire, Promote and Fire
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Values That Define Who You Hire, Promote and Fire appeared first on B2B Marketing Insider. What does this have to do with marketing or content? No “brilliant jerks.”
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 20, 2011
[B2B] The making of a social media slut
B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. I crossed the line. I think I have become a social media slut. friend in D.C is creating a Klout 50 Club exclusive to people with high Klout scores. He wants to find good hires for social media marketing. My lips quivered.
NUSPARK | WEDNESDAY, JANUARY 16, 2013
[B2B] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Actual query: List of B2B pay-per-click lead generation firms. Actual query: Pay-per-click programs for b2b businesses. Actual query: Pay-per-click firms that specialize in b2b. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Social media monitoring.
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 18, 2009
[B2B] Savvy Week in Review - September 18th
B2B Decision-Maker Influencers: 24 Categories Involved in Purchase Decisions - @bfr3nch When you are thinking of influencers, do you only think of who is influencing the decision makers at your account? Why B2B Companies Have a Distinct Advantage Online - by @conversationage Valeria Maltoni has a chart to back this up. TGIF, and how!
FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
[B2B] Developing an Integrated Content Marketing Strategy that Works – Guest Post
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Online.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[B2B] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. B2B Demand Generation Expert. B2B Marketing expert known as the Fearless Competitor.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 8, 2011
[B2B] Interesting insights from Google Analytics
B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation into Google, we show up. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here. Our take-away follows.
FEARLESS COMPETITOR | THURSDAY, AUGUST 18, 2011
[B2B] Top 10 Reasons NOT to talk to Find New Customers
B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you. Thank you, David Letterman!)
FEARLESS COMPETITOR | FRIDAY, MARCH 18, 2011
[B2B] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. Go start something. We started Find New Customers !
B2B LEAD BLOG | MONDAY, SEPTEMBER 10, 2012
[B2B] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
FEARLESS COMPETITOR | FRIDAY, JUNE 1, 2012
[B2B] Check out the Linkedin Profile in the book Get Back to Work Faster
We’re honored that BuyerZone.com selected us as the #1 B2B marketing blog of 2012. Get Back to Work Faster is the name of the book for professional, college-educated job-seekers by Jill Konrath of SNAP Selling. Please note: This book is now a free PDF , so if you are a job-seeker, grab it now.) Linkedin is THE business network.
FEARLESS COMPETITOR | SUNDAY, APRIL 10, 2011
[B2B] Using Linkedin – Optimizing Your Profile
Jeff Ogden , the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies : Your Linkedin profile. Linkedin is THE professional social network. Do you have a Linkedin profile? Is it up to date? Do you have recommendations? robust Linkedin profile is a must-have today. Jeff Ogden.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[B2B] Conduct a Content Audit For Your Content Marketing Strategy.
Author: Jeff Ogden | Website | Twitter tagged in B2B Marketing , content audit , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Should B2B SEO Include Landing Pages?
BIZNOLOGY | MONDAY, MARCH 28, 2011
[B2B] Review of Social Marketing to the Business Customer
I've read each one of Paul Gillin 's books and you should, too, including his latest (with Eric Schwartzman ), Social Marketing to the Business Customer , a fast-paced ride through the specialty of using social media for B2B companies. Image by ShashiBellamkonda via Flickr.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 2, 2009
[B2B] B2B’s biggest social media screw-ups
Earlier this year I assessed the social media presence of most of the major Fortune 500 B2B giants looking for case studies. few fun facts: Number of Top 25 B2B companies with more Twitter followers than me (None). Worst B2B corporate Twitter-er (by far) — DuPont. An example: “Back off weeds! Percentage with both: 25%.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 10, 2010
[B2B] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well.
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 11, 2013
[B2B] Understanding the Search Engine Results Page: One Screenshot at a Time
Here is a quick rundown of some of the common elements B2B marketers should be aware of in their evaluation of SEO performance. The one area of rich snippet information all B2B marketers should be concerned about implementing is Authorship. Search Result Title. HTML Title Best Practices. Search Result Description. Event Snippets.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[B2B] What LinkedIn’s Acquisition of Bizo Means For Marketing
Let me explain: Bizo was one of the first key major B2B marketing players to join us in this journey of open marketing platforms. For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. You’re “In.”
NUSPARK | SUNDAY, APRIL 22, 2012
[B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 19, 2013
[B2B] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
B2B data enhancement. These are primarily used for consumer marketing although they also have B2B clients. 'My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Campaigns. Audience management.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 19, 2012
[B2B] This is why I am not reading or tweeting your blog post
Check out B2B Marketing Sales Leads, a sales lead generation program” Ewwww. Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” Maybe one of them is yours? Here I’m a busy guy. Sell me baby. No check that.
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[B2B] Beyond Lists: Use Filters to Manage Twitter
am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Note I use Tweetdeck and the information here is specific to Tweetdeck. Words.
DIGITAL B2B MARKETING | TUESDAY, JUNE 3, 2014
[B2B] Stop Being a Transactional Content Marketer
In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. It is an easy question to answer, yet many B2B marketers continue to focus their efforts on building a bigger database of people who just want to find a way to make the emails and phone calls stop. 'Free white paper! Free webinar!
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[B2B] Content Marketing and Choose Your Own Adventure Books
Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Provide Choices Throughout Content. Circle Back.
FUNNEL FOCUS | FRIDAY, FEBRUARY 25, 2011
[B2B] Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
Our solution focuses on B2B marketing so I’ll focus on the B2B segments of the financial services market with some specific examples. We see similar marketing needs in other B2B financial services segments. There are two very unique aspects of the B2B financial services segments.
SAZBEAN | FRIDAY, APRIL 27, 2012
[B2B] Why You Need Social Media, Even if Your Customers Don’t
Can any B2B company make the case that its target audience isn’t on LinkedIn? Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43
AVITAGE | WEDNESDAY, SEPTEMBER 5, 2012
[B2B] Asking the Right Questions of Your Marketing Scoreboard
Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud. Your marketing metrics, or your scoreboard, should measure both activity and results. It is fair to say that the easiest things to measure are the least meaningful.
MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 15, 2009
[B2B] You’ve Provoked the Prospects’ Interest, What‘s Next?
Studies indicate that while B2B Marketers spend billions of dollars generating leads, as little as 5% of new leads are sales-ready. You may have read the recent article that I co-authored in the Harvard Business Review, “In a Downturn, Provoke Your Customers”. Now that you’ve provoked the prospects’ interest, what‘s next? Using Sales 2.0
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 19, 2013
[B2B] Is Big Data The Future of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Our Future of Marketing interview series continues with Steve McKee. He is also President of marketing agency McKee Wallwork. You Strategy
MARKETING INTERACTIONS | THURSDAY, OCTOBER 21, 2010
[B2B] What Does Your Funnel Look Like?
Focus.com - thanks to Craig Rosenberg and Sarah Miller - invited 14 Focus Experts to share their picture and definition of the B2B sales and marketing pipeline funnel. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing.
FEARLESS COMPETITOR | SUNDAY, MAY 27, 2012
[B2B] Why Marketing Matters to You! – Mr./Ms. CEO
But B2B sellers do that to salespeople every day – arming them with lists, emails and a phone – but not much more. We’re honored that BuyerZone selected this blog as the #1 B2B marketing blog for 2012. Marketing is critical to your business today – plain and simple. So why do you insist on sending me emails?
FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
[B2B] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. 4 1/2 stars out of 5. Prospective buyers are unable to spot meaningful differences.
FEARLESS COMPETITOR | MONDAY, APRIL 18, 2011
[B2B] The Lead Generation Assessment | Our most popular service
B2B Lead Generation | The Lead Generation Assessment service. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. The Lead Generation Assessment service is far and away our most popular service. Here’s why: Carlos Hilgado of The Annuitus Group wrote this about setting up a lead.
FEARLESS COMPETITOR | SATURDAY, APRIL 16, 2011
[B2B] Fire Your Customer
B2B Lead Generation : Fire Your Customer. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. If your business is young and small, choose your customers carefully. Find New Customers had a customer we should have fired long ago. Perhaps you can learn from our mistake. What can we write about?).
B2BBLOGGERS | MONDAY, NOVEMBER 1, 2010
[B2B] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
We’ve seen B2B companies increase their lead flow as much as 500% with the strategic use of landing pages. Instead, many B2B campaigns drive all their traffic into a single landing page that is re-used for lots of different campaigns. Bottom line: landing pages work really well for B2B lead generation. Zzzzzzz. Or Does It?
SAVVY B2B MARKETING | FRIDAY, APRIL 5, 2013
[B2B] Week in Review: April 5
Why Are B2B Companies Ignoring B2C CX Practices? B2B Marketing’s Measurement Problem by @ wittlake. Eric Wittlake lays out the key reasons why B2B orgs tend to stick with simple measurements when it comes to gauging the impact of marketing on the business -- and sparks a great discussion in the comments. by @ ardath421.
VIEWPOINT | WEDNESDAY, AUGUST 29, 2012
[B2B] #B2BSummit Day One from Orlando – Five Marketing Truths from Flint McGlaughlin
Flint McGlaughlin, Managing Director and CEO of MECLABS, opened the B2B Summit yesterday with an hour and a half of rapid fire marketing “truths.” The sun is shining and I am off to another packed day—Day Two of MarketingSherpa’s 2012 B2B Summit summary tomorrow The value proposition must have these components: Appeal – I want it.
FEARLESS COMPETITOR | SUNDAY, MARCH 18, 2012
[B2B] Sunday Learning | What You Don’t Know About Marriage
Jeff Ogden is the President of the B2B lead generation and global marketing company Find New Customers. At Find New Customers, we dedicate Sundays to learning. We believe you should learn in less than 20 minutes. In this funny and witty presentation, Jenna McCarthy shares some insights on marriage. I do laundry, by the way.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 27, 2011
[B2B] Mad Marketing TV premiers on November 3 at 9am PT/ Noon ET
This fun and exciting show on B2B marketing is hosted by Jeff Ogden , the Fearless Competitor of Find New Customers and he interviews top marketing experts on video. It’s now official. Mad Marketing TV launches on November 3rd. The show is sponsored by Act-On Software. You’ll find the show on YouTube and www.madmarketing.tv.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[B2B] One of just 50 top bloggers personally invited to review Launch
B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. At Find New Customers , we offer a website filled with great free content on B2B lead generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stelzner, Launch. As part of. Michael Stelzner.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[B2B] I’ve seen the future of search, and it’s social
B2B Lead Generation : Social Becomes an Important Element in Search. This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Follow Jeff on Twitter or download the free white paper on B2B lead generation. According to the Wall St. Journal today: Google Inc. Quality sales leads matter. contact-form].
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[B2B] 7 Keys to Successful Lead Nurturing
The B2B experts at the Aprimo Marketing Summit discussed this extensively. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. Follow Jeff on Twitter or download the free white paper on B2B lead generation. Lead nurturing is a critical element of lead generation programs.
FEARLESS COMPETITOR | FRIDAY, JULY 16, 2010
[B2B] What’s the Best Marketing Software – You’ve Never Heard Of?
Interestingly, as a B2B marketing expert, I was unable to find glaring flaws in their software. Last week I had the pleasure of traveling to Indianapolis as the guest of Aprimo. What an eye-opening experience it was. Great software, especially for large, multinational software firms. Solid financials and a great staff.
FEARLESS COMPETITOR | FRIDAY, JUNE 18, 2010
[B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
consider it an Owners Manual for B2B marketing today. This was a fabulous post and very popular. For good reason. Have you heard of AMC's critically acclaimed series "Breaking Bad?" " If you're a business to business marketer, you ought to check it out. Perhaps you've never seen "Breaking Bad."