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  • ANNUITAS  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] An Interview with Jonathan Block from SiriusDecisions
    This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. Remember, the key word here is “automation.” The reason?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 24, 2014
    [B2B] Can Video Help To Humanize Your Brand?
    appeared first on B2B Marketing Insider. 'I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now  swimming in content  and information. We are struggling in a growing battle for customer attention. Let us know what you think?
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [B2B] How To Be A Better Listener in Content Marketing
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [B2B] The State of Social Marketing
    But I haven’t seen the “killer app” for geo for B2B. From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Rather than summarize my own panel, I thought I’d instead share my prep notes. That’s nice.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [B2B] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [B2B] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [B2B] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Chapman  (Marketo). PR Squared). CIO.com).
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [B2B] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Four Steps to Building the B2B Website of Your Dreams (Marketing Profs). Hidden Tricks for Better B2B Lead Generation (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). eConsultancy). News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [B2B] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] How to Make Social Sell: From Thought Leader to Thought Provoker
    Why is it so difficult to generate actual leads and sales using social media in the B2B world? Successful social B2B sellers know: Engagement is not an outcome. Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Or Does It?
  • WEBMARKETCENTRAL  |  TUESDAY, AUGUST 14, 2007
    [B2B] Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
    and EMEA markets, for B2C and B2B campaigns. When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. to 7%.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [B2B] Is Gaming Your Customers Okay?
    I've had a number of conversations lately with B2B marketers who are becoming concerned with, hmm, let's call it the overzealousness of some B2B marketing practices that are emerging. bit of a disclaimer before I begin. don't claim to have the answers, but I do think this is a conversation we need to have as an industry.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [B2B] How to write lead generating white papers?
    Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Savvy B2B Marketing blog posts about white papers. " Read on to get their insights. Books.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Savvy Week in Review - May 7
    B2B Guest Blogging - Is it Right for my Blog? by @jeremyvictor on @B2BLaunchPad Links to great tips on how to integrate and manage guest blog posts on your B2B blog But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 26, 2012
    [B2B] E-REPUTATION: An Achilles Heel for Businesses?
    3) Do you think e-reputation is a more important issue for the B2C or the B2B companies? reputation is an issue that concerns all companies and professionals, both in the B2C and B2B sectors. 4) In B2B, at what level does e-reputation concern professionals and businesses? CORNERSTONE OR STUMBLING BLOCK? What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [B2B] 8 Questions To Help You Define Your Content Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 8 Questions To Help You Define Your Content Strategy appeared first on B2B Marketing Insider. So, we have all have a content problem, whether we have accepted it or not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [B2B] iPad saves the Page Advertising Business
    Why is Google Scared and What it means for B2B Marketing! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Answer – Yes I think it could! So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [B2B] 2010 – Welcome to the Age of Customer Service
    B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Digg this!
  • SAVVY B2B MARKETING  |  MONDAY, JULY 11, 2011
    [B2B] Gearing Up for Fall
    Thanks as always for helping make the Savvy B2B Marketing blog a valued resource Like many of you, we Savvy Sisters are continually exploring ways to produce a steady stream of fresh blog content. One way we do that is by soliciting guest posts that bring in new perspectives.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [B2B] What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant
    Exclusivity and scarcity are marketing tactics that rarely get used in the B2B world, and it’s kind of a shame. Scarcity and exclusivity can work in other B2B areas as well. Have you used scarcity and/or exclusivity in the B2B world? There is this “restaurant” in Canada. No-shows are blacklisted. Absolutely.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [B2B] Recommending Content and Automated Sharing of Content
    am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You find a great blog, read regularly, and tweet or share everything posted.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 20, 2012
    [B2B] 5 Tips to Better Website Conversion Rates: Part One
    For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Collateral item.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [B2B] New Facebook Groups functionality
    It seems to provide more opportunities for B2B brands to reach out to specific groups of customers/prospects. Has anyone played around with Facebook Groups' new functionality yet? Just wondering if and how anyone is actually using it?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [B2B] The Future of Marketing – Adapt And Be Creative!
    ve spend my career (15+ years) at TELUS working primarily in a B2B environment with a strong focus on web, social media and digital activities. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider.
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [B2B] Content Marketing for Product Customization
    Several insights presented through the research had me thinking about how marketing custom and unique solutions plays out in the B2B marketplace. " With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [B2B] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. This is already a contrast to B2B marketing automation, where the database is part of the system and structures are largely limited to contacts, accounts, and marketing interactions. Neat trick.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 2, 2010
    [B2B] How Buyer Personas Shape White Papers
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. we're trying to reach everyone with this one piece) or "the CIO" and that's where it ends.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 13, 2013
    [B2B] Marketing Strategy to Revenues and Social with three top marketing experts
    Did you know that BuyerZone named this blog The Best B2B Blog of 2012? 'LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. Two quick video clips kick off a conversation between four sales and marketing experts. The video with the late Steve Jobs is a classic! SalesOpShop TV description.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [B2B] How to Activate Facebook Insights for Your Website
    So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. At HubSpot simply having a "feeling" that something is working isn't enough. So how do you do this with you Facebook Fan Page? Connect with HubSpot
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [B2B] Adios Marketo. It was fun!
    The most exciting is our new weekly B2B marketing show, Mad Marketing TV , sponsored by Act-On Software - a young and aggressive Marketo competitor. Jeff Ogden is the President of the B2B demand generation company, Find New Customers. Marketo will always have a special place here at Find New Customers – they got us started.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [B2B] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Monday through Saturday, we discuss B2B marketing and lead generation. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Sundays are different. Macbook Pro. And it is FREE!
  • MI6 MARKETING AGENCY  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Interview with Sekey Vincent, Co-founder Jelly Bean Solutions
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Tags: The B2B Specialists Show Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey is a member of Silicon Halton.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 15, 2010
    [B2B] The most intimate of marketing channels – the smartphone
    Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. It’s your best friend, as well as your worst enemy. You have it with you all the time. cannot walk the streets of Manhattan without seeing people walking while typing on their Blackberry or iPhone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system? Tweet This!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 12, 2012
    [B2B] Social Media Camp, February 16, 2012 – Get 25% off here
    The B2B Demand Generation and global marketing company  Find New Customers is sponsoring this event in NYC. Read on to see how you can save 25% on your ticket to this event. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. SMAC2012.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] The Problem with Reliance on Junior Marketing Folks
    He observed one of the most common mistakes made by B2B companies – excessive reliance on junior marketing team members. His team, though hard workers, are novices at B2B demand generation  and global marketing  and are unable to create a best-practices marketing plan. A typical young lady in marketing. That rang true.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 16, 2012
    [B2B] Peter Drucker and Jack Trout on marketing
    In 2012 we will focus on: technology trends, community and network development & B2B marketing. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. Our Favourite Posts for Week of Jan 9, 2012.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 14, 2011
    [B2B] 16 Marketing Terms to Ban Today
    B2B Demand Generation | 16 Marketing Terms to Dump Now + Bonus. good friend, Paul Dunay , who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.” One of the keys to great b2b lead generation content is to make it engaging for your reader. Users.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 13, 2011
    [B2B] What do you wish you asked your marketing automation vendor before buying?
    B2B Lead Generation | 20-20 Hindsight on Marketing Automation. At the B2B lead generation company Find New Customers , we believe it takes a lot more than software to have success with B2B demand generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Are we ready?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [B2B] 4 BtoB Marketing Action Items for 2011
    In order to turn that goal into a reality, we have 4 specific recommendations on what B2B marketers should do today to prepare for 2011. To contact the B2B lead generation experts at Find New Customers, please use the form below. Now that it’s March of 2011, it is time to revisit this important post for the new year. Thank God.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 3, 2010
    [B2B] The Mi6 Chart Toppers, September 2010
    View more presentations from Chris Herbert, B2B Specialist. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. In September 2010, 28 charts were shared which were viewed over 33,00 times.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 24, 2010
    [B2B] How to create a great case study
    Did you miss yesterday’s post on the “ 6 Keys to B2B Marketing Today? &# Check it out if you did. Case studies – results clients get from the use of your company’s products and services – is one of the most useful tools in the salesperson’s arsenal. But how do you create a great case study?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 13, 2010
    [B2B] 50 Marketing Charts and Graphs (Thanks, HubSpot)
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Great insights from these charts by HubSpot. marketing_charts_graphs_data_april2010. Check out our Thought Leadership Interview series. Just go to [link] and enter hashtag #b2bchat. Paul Dunay,  Buzz Marketing for Technology.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [B2B] For the third year in the row, Notre Dame has the #1 undergraduate business school
    Find New Customers helps mid size business to business companies create and implement great b2b marketing programs. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 13, 2011
    [B2B] How Online Video Drives Innovation
    Video is also incredibly important in your B2B lead generation programs. “Sundays are for learning.” ” – that’s our belief. TED talks are amazing, if you’ve never watched one. It’s a great way to engage prospects. Hope it appeals to you too. Fearless Competitor Find New Customers
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [B2B] My Appearance as a Special Guest on HubspotTV
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. It was a LOT of fun.) Post it in the comments please. Fearless Competitor
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [B2B] Surprise – powerful way to engage prospective buyers
    B2B Lead Generation | Harnessing the Power of Surprise. In an earlier article, we discussed how doing the unexpected is a great way to engage the minds of prospective buyers in your B2B demand generation programs. It would serve you well in B2B marketing and lead nurturing. This is so important, we should look at other examples.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [B2B] 3 Reasons I’m not going to Dreamforce next week
    B2B Marketing | Not Going to Dreamforce. I’ve been invited multiple times by Marketo, Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not going. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. Just not me.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 3, 2011
    [B2B] Sunday Post: Neil Young at Jones Beach
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. This Sunday, I’ll share a passion. was graduated from the University of Notre Dame in 1982 (with a degree in Marketing), and I played acoustic guitar, so I was a fan of Neil Young. Enjoy! And Happy Independence Day! No post tomorrow.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [B2B] 60 Seconds with the Fearless Competitor – Episode 4
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Presenting our regular Friday video –60 Seconds with the Fearless Competitor. Hope you like it. Check out our Thought Leadership Interview series. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 28, 2010
    [B2B] 60 Seconds with the Fearless Competitor – Episode 3
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Our popular Friday feature – 60 Seconds with the Fearless Competitor. Enjoy! Check out our Thought Leadership Interview series. Every business today needs a  Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • ACQUIRING MINDS  |  TUESDAY, AUGUST 18, 2009
    [B2B] Sales Leads vs. Appointments?
    For these reasons, most B2B organizations are focused on generating more quality leads and less quantity. Should a B2B organization target a market segment where the solution may beyond the reach of many prospects, it becomes crucial to confirm that a budget is committed or obtainable. Answer: both. Lead Generation = L.G.,
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. As a marketing expert, Jeff, what are you observing in B2B sales? Who is Jeff? Who is Aprimo?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. ROI on social media marketing is one of the most debated topics today in B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Extending Your Reach.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [B2B] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    On Inbound Marketing for B2B. It’s not news that B2B marketers are a bit more reluctant to adopt marketing methods like social media and blogging than some B2C businesses. Reese’s and B2B marketing are both very important parts of my life, so this was a great response in my book. If you would, don''t do it.”
  • BUYEROLOGY  |  SUNDAY, DECEMBER 19, 2010
    [B2B] A Conversation on 7 Buyer and Sales Trends to Watch in 2011
      We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship.  Image via Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [B2B] 3 Tips to Support Relevance in Your Marketing Communications
    Integrate B2B and B2C marketing efforts. That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn.
  • THE B2B RESEARCH BLOG  |  MONDAY, JUNE 30, 2014
    [B2B] Finding the brand positioning sweet spot
    'Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term. Choosing a B2B brand positioning.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Have you ever considered looking at your B2B brand from the perspective of the buyer ? Ardath Albee advocates for B2B companies to reflect on how their brand is represented on multiple channels, thinking about the buyer''s process through them and asking questions along the way. 'Happy Friday, Sales Prospecting Perspectives readers!
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Conference on Monday
    He is President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What is the #1 problem faced by virtually every salesperson today? The lack of quality sales leads. Sales Management 2.0 Conference.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] Good-Bye, Blackberry. Hello iPhone4S
    B2B Demand Generation  | Moving to an iPhone. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. As the President of Find New Customers , I’m a long-time customer of RIM. I’ve had Blackberry after Blackberry for years and years. It was just delivered by Fedex today.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [B2B] How to Attract Prospective Buyers
    B2B Lead Generation | How to Attract Prospective Buyers. Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ”  Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. What do you think? sales funnel sales leadershi
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [B2B] Welcome to the newest client of Find New Customers
    B2B Lead Generation | Find New Customers newest client. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Online Sales Leads Seen Needing Improvement
    B2B demand generation | The need for leads. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this from MarketingCharts. 94% say generating new leads needs help. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [B2B] What are you passionate about?
    B2B Lead Generation | What are you passionate about? Jeff Ogden (@fearlesscomp) is President of the  B2B lead generation  consultancy,  Find New Customers. Every business owner must answer a simple question. “WHAT ARE YOU PASSIONATE ABOUT?&#. Click to subscribe to Fearless Competitor on your Kindle.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [B2B] How to Prioritize Sales Leads Part 3 – Mac McConnell of Bluebird Strategies
    B2B Lead Generation | How to Prioritize Leads | Part 3 of 3. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. In our last post, we shared part 2 of Mac McConnell of Bluebird Strategies talking about lead scoring. In this final segment, he dives in deeper. You can watch Part 1 here.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [B2B] The Mi6 Tweekly: Week of August 2, 2010
    12 ways to leverage @Linkedin for your B2B company #b2b #Linkedin. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Wednesday. Thursday.
  • VIDYARD  |  THURSDAY, JULY 3, 2014
    [B2B] How Creating an Emotional Response Helps Drive Action With Video
    Why Appeal to Emotion in B2B? While you might scoff at trying to elicit emotion in B2B, remember that all purchases are personal. In one of my favourite examples of B2B video marketing, Adobe presents us with something super funny and cheekily asks, “Do you know what your marketing is doing?” John’s Ambulance?
  • SMASHMOUTH MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [B2B] Demand Gen Freestyle Takeaways from Focus.com
    We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. It was a great discussion. Here's what was said, and how I interpreted it as I heard it: Cody Young: "Let's get it started!"
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [B2B] 100 Tips for Trade Show Lead Generation
    And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 11, 2012
    [B2B] Bold Social Media Risks
    Make a Joke in B2B Marketing While businesspeople have a staid reputation, remember that everyone likes to laugh. IMPACT Branding has demonstrated that as long as your jokes aren't in poor taste and you know your audience's sense of humor, B2B readers will appreciate the levity. View Original Article
  • B2B MEMES  |  THURSDAY, DECEMBER 16, 2010
    [B2B] Journalists, Content Marketing, and Tough Questions
    If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But are B2B brands ready for tough questions?  But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions. As I’ve worried before , maybe not.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [B2B] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Her business is PeopleWhoKnow.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 16, 2013
    [B2B] 10 Cheers for Community Managers Everywhere! (#CMAD)
    day in the life of a B2B online community manager is a perennial favorite about the specifics of working in the business-to-business world which holds different demands from consumer-facing online communities. Community Manager Appreciation Day (#CMAD) is just around the corner. Read about the history and happenings of this day here. Really?
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 2, 2010
    [B2B] Dec 2 #B2BChat Joins Forces with #ARchat for Continued Discussion.
    During this chat, we focused on market influencers, specifically, what role can, or should, Analyst and Influencer Relations have in the B2B sector. For tonight’s #B2Bchat, we are again teaming up with #ARchat to revisit influence in the B2B sector. Join fellow B2B marketers for a lively discussion – see you at 8pm Eastern!
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [B2B] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing or Sales appeared first on B2B Marketing Insider. 'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. neither!
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [B2B] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. ITSMA helps B2B companies market and sell services and solutions more effectively.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [B2B] Big Data For Marketing: I Want My Real-Time Dashboard
    The post Big Data For Marketing: I Want My Real-Time Dashboard appeared first on B2B Marketing Insider. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it. I’m not alone. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 31, 2011
    [B2B] You’re Invited! The social media party of the year
    Social media and B2B marketing. Billy Mitchell , Partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. Jeremy Victor , Founder of Philadelphia-based B2B Bloggers, VP of Strategy & Operations for VertMarkets and Jameson Publishing , President of Make Good Media. Glen D. Amy D. Ryan T.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [B2B] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    'Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. What''s the first thing you do? That''s an incredible question. 10,000,000 could buy a lot of tradeshow leads. PR - Hire a PR firm. Works great.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [B2B] 21 Vital Mobile Marketing Facts and Statistics for 2014
    And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014. and 71 million tablets.
  • FOLLOW THE LEAD  |  THURSDAY, MAY 13, 2010
    [B2B] Understanding the socially savvy b-to-b buyer
    The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs. While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. Subscribe to RSS.
  • INBLURBS  |  FRIDAY, MAY 4, 2012
    [B2B] Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
    ——————————————————————————— I Nominate [link] for the MarketingSherpa Reader’s Choice Awards for these categories: • Best B2B Marketing Blog. Best Inbound Marketing Blog.
  • B2B MARKETING BLOG  |  SUNDAY, NOVEMBER 8, 2009
    [B2B] Where has all the credibility gone?
    The same is happening with the industry-specific news and information that B2B buyers rely on to make purchases.  How does this affect B2B marketing? Today’s glut of information temporarily blinds us, but  credibility matters more than ever in the B2B buying cycle. You used to be able to tell “hard” news by its source.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 13, 2010
    [B2B] Another BIG Milestone for Fearless Competitor – 35,000 views
    It’s a bit mind boggling, but if you read this b2b lead generation blog, you should know how incredibly popular it has become. Update: In less than two weeks, we added another 1,000 readers. We just passed 35,000 readers!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [B2B] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  There are a ton of fresh B2B marketing ideas out there.  B2B marketing needs more word of mouth.  by Joe Chernov | Tweet this.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 31, 2012
    [B2B] How to Bring Content Strategy to Life
    In fact, “74% of B2B prospects take a positive action as a result of reading content marketing.” Content marketing is used to describe nearly all formatting formats used to drive business. It is used to provide customers with information they need in order to make a purchasing decision. Content Marketing Association). But how?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [B2B] 8 Technologies Marketers Should be Thankful For
    But for b2b marketers, there are probably some technologies they should be thankful for as well. But those in b2b marketing and sales have hundreds, thousands or even millions of contacts in their databases. Customer Relationship Management (CRM) Systems. Web and Mobile Apps. Social Media. Smart phones and Tablets. Email. Analytics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [B2B] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Growth Hackers And The Marketing Wake Up Call appeared first on B2B Marketing Insider. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [B2B] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Marketers: Show Your Love
    There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. In turn, consumers and B2B buyers have come to dislike marketing. Behind closed doors, many marketers don’t like or even respect them. When you look at what passes for marketing, it is no wonder. Show Your Love.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [B2B] Most Engaging Twitterers in Minnesota
    We’ve connected with Twitterers interested in b2b marketing, PR,  web presence optimization and digital marketing topics everywhere from the U.K., 'One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. Got any additions to the list? Recommendations are welcome!
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [B2B] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 9, 2010
    [B2B] The Marketing Dashboard imperative
    This is why a marketing dashboard is an imperative for B2B sellers. Today it’s imperative that marketers have metrics on the results of their marketing spend. Not only does it allow them to prove their value, but it also enables them to refine their allocations of spend as they see results. Add more resources. Take money away.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [B2B] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate, From MarketingProfs. Russell Glass of MarketingProfs explains a B2B marketer’s job very accurately. With this said, how can B2B marketers creatively sell some seriously unsexy products? Smart B2B marketing = B2C marketing with a twist!
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Need New Customers? Get Happy Employees
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Get Happy Employees appeared first on B2B Marketing Insider. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Need proof?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 5, 2010
    [B2B] Peeling Away The Layers
    The core of this onion is: Most B2B companies don’t know their customers. to Start Photocredit: Genbug - Flickr Creative Commons Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 24, 2012
    [B2B] The Problem with Search Marketing (SEO) Firms
    Bottom line : Search Engine Optimization is a small but important part of B2B marketing today – but you also must have a rock-solid value proposition , an agreed lead definition , robust buyer personas , gentle and ongoing lead nurturing , looking for a hand raise with lead scoring and sales enablement content. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [B2B] Marketing Made Simple TV to premier on May 10th at noon ET
    Mac McConnell, BlueBird Strategies (B2B demand generation expert). Sorry, but one well-known B2B marketing expert is banned from our show. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
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