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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? would love to know. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? would love to know. Tweet This!
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [B2B] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. Steps For Awesome B2B Facebook Marketing by Social Media B2B. What common mistakes should marketers avoid? ” The solution? by HubSpot Blog.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [B2B] The Best Marketing Conferences In 2014
    MarketingProfs B2B Marketing Forum. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Best Marketing Conferences In 2014 appeared first on B2B Marketing Insider. attended a few. Spoke at a few. And let’s meetup!
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 4, 2010
    [B2B] The Edelman Trust Barometer – What do People Really Trust Today?
    In my mind, this is a profound reason why B2B sellers need a systematic and ongoing process of content marketing and lead nurturing. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b  demand generation. In my thought leadership interview with Paul Dunay of Avaya, he turned me on to this report. 2006 Top 3. 2010 Top 3.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • ONPATH  |  THURSDAY, DECEMBER 8, 2011
    [B2B] The Two Most Important Words In Sales
    About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Jeffrey Gitomer , best selling author and sales trainer, reveals the two most important words in sales and how they can make you into the best sales person you can be.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 4, 2013
    [B2B] Change and the Content Marketing Continuum
    The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. But, unless your B2B content marketing strategy and programs were crap last year, taking a clean slate approach is not the best response. Like they're starting from scratch. Quotas go up. Outside - in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [B2B] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. I always want to look different from everyone else.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [B2B] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    B2B Lead Generation | 6 Tips for Blogging Success. We created the B2B marketing show “ Laugh and Learn with Find New Customers “ It runs every Friday at 11am ET. Check out 5 Lessons a B2B Marketer Can Learn from “Breaking Bad.&#. Check out “ The Power of B2B Lead Nurturing.&# 1,085 Posts. One man.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [B2B] Customers don’t care about Channels
    Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Let’s face it at this point social media has gone mainstream. didn’t think so. say – don’t do it!
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [B2B] It’s a Content Driven World
    Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. 'I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report.  With this in mind, how do we engage with content? 
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [B2B] Is Social Media Really Living Up to Expectations?
    Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Here’s his take: “I had a B2B communications firm from the mid-80s to 2000. she queried. How about you?”.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree. But when you produce content that surprises, informs and delights, you don’t have to market it.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, MAY 9, 2012
    [B2B] How Social Media Boosts Search Rankings (Infographic)
    Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. Check it out
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [B2B] Why Sales needs Content Marketing and Marketing Automation
    B2B Demand Generation | The Benefit to Sales. If you’re in B2B Sales and you feel you’re not getting the quality leads you really need, please share this post with your Vice President of Sales. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. What do you think?
  • ANNUITAS  |  TUESDAY, MAY 13, 2014
    [B2B] Why Marketers Should Stop Telling Stories
    The idea that if we are going to be able to truly connect with our buyers, we need to be able to tell that buyer (and in most B2B buying scenarios) multiple buyers a compelling story.   'I am now back at my office after spending the better part of last week at the Content2Conversion Conference , hosted by DemandGen Repor t in New York City. 
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [B2B] Two Killer Google+ Mistakes
    Here are two scenarios: I put you in my B2B marketing circle and you put me in your photography circle. Now my B2B marketing stream is filled with photography posts and your photography stream is getting my marketing posts. Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [B2B] Outbound Marketing to Your Inbound Marketing Activity; Leverage!
    B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today.  Inbound Marketing seems to be all the hype these days.  But what are you doing with all of this
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 24, 2014
    [B2B] Email Marketing: Do you test your legacy marketing?
    So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. B2B Web Optimization: 140% surge in mobile transactions through responsive design effort [Case study]. “The only person who likes change is a baby with a wet diaper.”
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2011
    [B2B] Five Reasons Your Lead Generation Campaigns May Not Be Working
    For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. Instead, you really need benchmarks, so that everyone can feel comfortable with the reality of b2b marketing metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 22, 2011
    [B2B] Get on the fast track to meet, exceed end-of-year goals
    That’s why, during our next two B2B Lead Roundtable webinars, I’ll examine the smartest strategies you can execute right now to attract the highest-qualified leads to your sales funnel and speed them directly to your bottom line – just in time to meet your end-of-year goals. And it’s very telling, especially now. CDT, and 9 a.m.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 29, 2010
    [B2B] Fearless Competitor now available on the Kindle! (via )
    per month, you can get this terrific B2B marketing and demand generation blog on your Kindle! For just $1.99 To obtain it, just go to the Kindle store on your Kindle, select blogs, and type “Fearless Competitor.&# Sign up for … Continue reading → Tags: Demand Generation
  • MARKETING INTERACTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Stop the PR Madness
    write about B2B marketing. If your product, book, news or whatever else you're looking for press coverage about doesn't fit in with the theme of B2B marketing, don't send me your stuff. If you don't know the difference between B2B and B2C - go figure it out. appreciate them and help them whenever I can. Period.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [B2B] Weekly Wrap Up - March 25
    B2B bloggers are people too, and sometimes we hit the wall. Find out how to uncover keywords and develop content for different folks on the B2B buying committee. B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? B2B Marketing: Calls-to-action and the business buying cycle by @MarketingSherpa.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 25, 2010
    [B2B] Content Marketing: Anytime, Anywhere, Any Device
    This approach will migrate into the consumer and B2B marketing space. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. Russell Sparkman.
  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [B2B] Content Marketing for Small Business
    Both b2c and b2b marketers will follow this path. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? Newt Barrett. Recommended Resources.
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [B2B] Infographic: White Papers are Influence Kings, But Need Personalization to Retain Crown
    interactive smart content interactive white paper Content Marketing Institute SiriusDecisions Pisello Alinean content marketing
  • LEADER NETWORKS  |  SUNDAY, JUNE 26, 2011
    [B2B] 4 Types Of Active Members – How To Spot Them And Engage
    Post-less communities don''t serve the customer needs as well as an active community does, especially within the B2B world as engagement is a main measure of social business success. Most often found in niche B2B communities, they are the ones who like to show what they know – and often know a great deal about the subject matter at hand.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 16, 2010
    [B2B] B-to-B Marketers: Tap Social to Increase Search
    According to the data from B2B magazine and Business.com , marketer’s No. Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in  eMarketer.com. goal for social media after brand building was increasing traffic to websites.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [B2B] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. If you are looking to do B2B lead generation , stop thinking like a parent. That’s the BEST way to do b2b lead generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. adore my kids.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [B2B] The Problem with Kids: How Your Products and Services are Truly Perceived
    B2B Lead Generation | Why your products and services are like your kids. If you are looking to do B2B lead generation , stop thinking like a parent. That’s the BEST way to do b2b lead generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. adore my kids.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [B2B] Six Steps For Delivering On The New Vision In Marketing
    The report states that “ social media remains in an experimental stage for most B2B companies.” Lifetime value is now a key metric of success for consumer and B2B brands as well. And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • BUYEROLOGY  |  MONDAY, OCTOBER 18, 2010
    [B2B] The Seven Phases of the Buyer Experience Journey
      Complex B2B buyer experiences, in similar ways, have the nature of involving experiential processes within seven phases of the buyer journey.    These processes also have a tendency, in a B2B context, to recycle during the entire buyer journey and contribute to the overall buyer experience.  Research. Assess.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [B2B] The Disjointed Problem of Content Marketing
    As we’ve said before, buyer personas are the foundation of B2B marketing today. Joe Pulizzi. There’s no common agreement on content. As he said, Social media does one thing. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [B2B] Savvy Week in Review - May 27
    This post from Ardath provides a great overview of story structure for B2B as well as an example of what a good B2B story looks like. If you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer. We'll see you on Tuesday! What Challenges Do Content Creators Face?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [B2B] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Focus Experts Roundtable  (listen here). It was a very, very popular show, so we wish to share it with you today. ”).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [B2B] Mi6 Quick Tip #9: Social Sharing
    Twitter for B2B Marketing. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Pitch Engine Makes It Easy-ish to Share News Releases. Unable to display content. Adobe Flash is required. Related Posts. More Mi6 Quick Tips.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 7, 2011
    [B2B] Sunday Post : Stretch your mind with a TED presentation
    Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# Jeff Ogden is President of the B2B demand generation consultancy, Find New Customers. Love these TED presentations, where the brightest minds on Earth share their wisdom. On the weekend, we strive to expand your mind.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [B2B] Weekly Wrap-Up: February 24th
    B2B ROI: Marketing is Not a Candy Machine by @ kathleenschaub of @ IDC. Kathleen Schaub explores the complexities of calculating B2B marketing ROI and offers suggestions for becoming financially accountable. B2B Marketers: It's Time to Become a Growth Engine by @ McKinsey via @ Forbes. See you on the other side! Not always.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [B2B] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Tomorrow at Fearless Competitor – Laugh and Learn
    The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us. We love our fans!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies. Demand Generatio
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] You are not alone
    All our content on B2B lead generation and marketing is free at Find New Customers. Jeff Ogden, the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies : You are not alone. We feel your pain. We want to help you. Go get it and start improving your business today.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] Why Find New Customers does zero advertising
    B2B Lead Generation : A New Kind of Company. Jeff Ogden is President of the B2B Lead Generation consultancy, Find New Customers. We don’t advertise. No billboards. No radio or TV. No newspaper. No pay-per-click. Sorry Google, Facebook and Linkedin. Not a dime from us.). We don’t want clicks. We only want fans.
  • MI6 MARKETING AGENCY  |  SUNDAY, JANUARY 8, 2012
    [B2B] Fave Five Posts, Week of Jan 2
    In 2012 we will focus on: technology trends, community and network development & B2B marketing. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. Our Favourite Posts for Week of Jan 2, 2012.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Does Your Marketing Content Match Your Goals?
    Part of the challenge that marketers have in creating B2B content marketing programs that deliver on the goals set for them is that it takes more than content + email to = results. B2B buying is still about building a relationship and proving that you can deliver on what you promise your solutions will enable.
  • TOM PISELLO  |  TUESDAY, JANUARY 25, 2011
    [B2B] Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
    I just had the pleasure of wrapping up a webinar with SiriusDecisions analyst Jim Ninivaggi, and it contains important research and advice for developing the right B2B sales enablement strategy and tools to address key buyer changes. The session is available on-demand at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [B2B] The Average B2C CPA is $149
    That''s slightly lower than the average B2B CPA which is $264. Why is the B2B CPA higher than the B2C CPA? B2B customers are typically more educated and on a tighter budget than B2C customers. Thus, it is a bit more difficult and a bit more expensive to land a B2B customer than a B2C customer. Do you know your CPA?
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Reports show that B2B Ad Pages Tumbled 28.6% Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [B2B] Do You Have Any Idea Who You're Talking To?
    Yet my unscientific polls show that a fair number of B2B marketers haven't undertaken the exercise of developing buyer personas. About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. What is a Buyer Persona? to achieve their goals.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Facebook gave us the last piece of the Earned Media puzzle
    Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Will Facebook replace your B2B Marketing email system? A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 27, 2013
    [B2B] Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C
    As I wrote recently in Why is B2B Marketing Automation Growing So Slowly? In this context, using Eloqua for B2C makes sense, since there’s no distinction between a B2B marketing cloud and B2C marketing cloud. B2B and B2C marketers have different requirements. The Marketo news is long-expected. wholly agree with the theory.
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 16, 2012
    [B2B] Marketing Beyond the Chit Chat in Social Media
    Since I focus on B2B marketing, I'm going to limit my perspective to people interacting online for business reasons. For example, those of us on Twitter often search by hashtags, such as #contentmarketing or #B2B. Margie asked her community the question What is marketing? This is a great topic! The Quest for Information.
  • LOOPFUSE  |  WEDNESDAY, MARCH 23, 2011
    [B2B] Lead Capture for SMBs: Targeting
    Lead Capture is also the yardstick by which most B2B marketing organizations are measured; everything’s good when sales people aren’t complaining about having too few leads. Generating demand and capturing sales leads are critical to growth. Lead Management Thought Leadership SMB Lead Capture
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [B2B] Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket
    B2B Demand Generation | Best Sources of Sales Leads. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. While social media may be the prettiest girl at the ball, this study done by demandbase shows that she’s not the best there. In fact, she’s not even close.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [B2B] Always Be Helping vs. Self-Promotion
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Are they right? Maybe they are. want to know what you think.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 18, 2011
    [B2B] The Phases of a Customer Relationship
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Nothing (Does not know who you are). What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [B2B] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    You can listen to my interview with this expert by visiting my podcast blog or my B2B Demand Generation iTunes channel (It’s free). hope you’ll subscribe to this and our many other podcasts on b2b demand generation best practices. (Author’s  note: We’re re-running some of our best articles from the past.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [B2B] Savvy Toolkit - MLT Creative's eBook on Guest Bloggers
    Savvy B2B loves Guest Bloggers! We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. Since our launch in April 2009 we have featured over 40 different guest bloggers. We hope you enjoy it.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 27, 2011
    [B2B] Find New Customers “releases” 7 Keys to Lead Scoring Success – a new cheat sheet
    B2B Demand Generation | New Marketing Content from Find New Customers. The B2B demand generation experts at Find New Customers have released the latest in the highly acclaimed “7 Keys&# series. This new content, 7 Keys to Lead Scoring Success , covers one of the most important topics in B2B marketing today.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    B2B Marketing | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers , shares a. Laugh and Learn is a weekly show produced and directed by the B2B demand generation company, Find New Customers. Jeff Ogden, the Fearless Competitor. Follow us on Facebook.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [B2B] Sunday musings
    Right now, I’m at the Aprimo Marketing Summit in Florida, where I am hosting the B2B track. On Monday, I moderate a round-table discussion on B2B marketing with executives from Symantec, ESRI and Autodesk. Check out our new “Cheat Sheet&# on B2B lead nurturing too. It’s terrific! No registration either.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, AUGUST 8, 2012
    [B2B] Today's Most Popular Content Marketing Tactics
    Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [B2B] Could a Mascot Help You Grow Your Community?
    In the past we have taken on the topic of humor in B2B. and in a few posts citing examples of B2B campaigns that had used humor very effectively in WTF, B2B? Examples of Humorous B2B and Who says B2B is boring! Does your B2B company or a client use a mascot to generate community interest? Lighten up already!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 23, 2010
    [B2B] Savvy Week in Review - July 23
    Here at Savvy B2B, school is never out of session. Lose the B2B Website Laundry Lists! The examples may not be purely B2B, but if you get creative, you'll find ways to apply the learnings. How to Structure a B2B Argument - by @dougkessler The touchy-feely stuff of consumer marketing does not a good B2B argument make.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [B2B] Savvy Week in Review - December 18
    The Savvy Sisters Content: The Dirty Underbelly of B2B Marketing Automation - by @abneedles Adam Needles of Silverpop explores the challenges with developing content to feed marketing automation systems. Nine Kinds of B2B Video - by @dougkessler Do you want to include video but aren't quite sure what to do? Cheers! Great idea!
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 17, 2011
    [B2B] One Content Asset Can't Do Everything
    Where did marketers get the idea that B2B marketing over a long-term buying process aimed at selling a complex product was a one-shot deal? One of the biggest wastes in B2B marketing is tossing leads not ready to buy into a black hole while pursuing only those who are deemed "sales ready." Habits are hard to break.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [B2B] Critical guidelines to help you determine your optimal online advertising partner
    If you aren’t sure where to start, look up Demandbase (disclosure: client of my employer) or LinkedIn if you focus on B2B marketing or networks like Conversant or RadiumOne if you are primarily in B2C marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [B2B] Cold Calling with Content
    As more publishing opportunities become available to B2B marketers, our content will be doing more cold calling. This is one that all B2B marketers will recognize. In a webinar I did for Hoovers last week, I was asked if I thought cold calling had any value in today's business environment. Twitter. read a great post today by S.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 23, 2010
    [B2B] 7 things you must have in your blog’s sidebar
    Tags: B2B Web Strategy Blogs, Blogging Social Media blog’s sidebar that strip common option popular list – here’s a great place   include subscribe by email pulling day   add facebook “like” box previously fan feed the visitor’s rss reader such turns sidebar
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] What Is The Future Of Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. Sponsored stories.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [B2B] Six Mistakes to Avoid In Selecting a Marketing Automation System
    You can do that through a brief, written Request for Proposal; through a quick phone interview and online demo; or by looking up the answers in a report like Raab Associates’ B2B Marketing Automation Vendor Selection Tool. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis.
  • B2B LEAD BLOG  |  MONDAY, JANUARY 10, 2011
    [B2B] Spam Traps – Staying Clear with Routine Data Maintanence
    True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about Spam Traps. suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Five Signs of Illusion. Your Turn.
  • MARKETING GENIUS BLOG  |  THURSDAY, FEBRUARY 24, 2011
    [B2B] Must-Read Buyer’s Guide for Marketing Automation
    It’s called the B2B Marketing Automation Vendor Selection Tool (VEST) and he gives a useful preview of it here. As you are well aware, the marketing automation space has become increasingly crowded and complex over the past few years.  The number of solutions marketers have to choose from is dizzying.  Tweet This! Digg this!
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [B2B] Week in Review: January 7
    Crap: the single biggest threat to B2B content marketing by @ dougkessler. The fellows at Velocity Partners have done it again: see what hazards lie in store for B2B marketers -- and find out what it will take to survive. The Most Valuable Lesson a B2B Marketer Will Ever Learn by @ FeldmanCreative via @ CMIContent.
  • CONNECT THE DOCS  |  THURSDAY, MAY 6, 2010
    [B2B] The White Paper Question: To Gate or Not To Gate?
    "B2B marketers must leverage their content via social media sites.” Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. Blog Savvy B2B Marketing Twitter MicheleLinn. B2B Lead Generation Blog (Brain Carroll). Michele Linn's Tip.
  • VIEWPOINT  |  WEDNESDAY, JULY 17, 2013
    [B2B] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
    The average cost of an outside B2B sales call is $215-$400 per call. One of our ViewPoint guests, Jonathan Farrington, expressed similar thoughts in his guest post, The Rush to Get Inside , estimating that 80-90% of B2B sales will be online within the next three years To listen to a webinar on this topic, click here. Good question.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [B2B] 5 Ways to Improve Your Landing Pages for Better Conversions
    B2B Lead Generation | 5 Ways to Improve Your Landing Pages. Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. Why don’t you check out the B2B Lead Generation Assessment Service from Find New Customers? Her bio appears below. Thank you, Rachel. _.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Core Values at Find New Customers
    If you are even considering doing business with the B2B lead generation company, Find New Customers , you have a right to know what we believe in. Have you seen our new free “cheat sheet&# – 7 Keys to B2B Marketing Success ? Lead Generation Companies |Find New Customers Core Values. What’s important to you? Not us.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 31, 2011
    [B2B] The What Ifs? that Can Derail a Deal
    We've all read the reports and research that shows B2B sales win rates are in an overall decline. In a B2B complex buying process, companies are often still focused on only one decision maker, if they have even developed a thorough understanding of the motivators, priorities, and responsibilities of that person. Never. What if.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [B2B] How to Fit Social Media into Your Marketing Strategy
    Marketing needs to play a key role in this shift because this all revolves around a fundamental transformation in terms of how marketing speaks to B2B prospects and customers. What B2B companies forget is that their sales reps and subject matter experts have been having unmonitored conversations with prospects and customers for years.
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [B2B] Is All Content Created Equal?
    'The importance of content marketing has increased dramatically, this according to a recent survey by the DemandGen Report that found 68% of B2B prospects rely more on content to make key purchase decisions than they did a year ago. Source: 2013 B2B Content Survey:Trust Is A Make-Or-Break Issue For Today’s Buyers. and “Why Now?”.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [B2B] Marketing Must Be Integrated Into The Whole Business
    Mi6 Agency creates B2B social networks & communities that build reputations, generate results and make markets. By the way, this has always been the case especially in B2B. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [B2B] Laugh and Learn Show leads to New Hosting Gig
    As many of our blog subscribers and fans know, our weekly B2B marketing show, Laugh and Learn with Find New Customers has been running for months and months. Now a  software company is producing a new weekly B2B marketing show. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [B2B] Find New Customers Fan of the Month – Joe Large
    B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
  • B2B MEMES  |  FRIDAY, JULY 15, 2011
    [B2B] Why Publishers Need Early Adopters, Annoying or Not
    Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. m not sure she means it. Yes, such enthusiasts can be annoying.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [B2B] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    B2B Marketing Expert & Professional Writer/Speaker/TV Host. I''m an award-winning B2B marketing expert. B2B Marketing and Sales expert known as the Fearless Competitor. Author of the top rated B2B marketing blog Fearless Competitor. But how do you create content that is truly relevant for buyers today? profile.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [B2B] Week in Review: October 26th
    Bent out of shape because of low B2B website conversion rates? This post was written with creative writers in mind, but apply these principles to your B2B stories and see where they take you. Have you had that crazy weather we have head here? Eighty degrees yesterday and then a much brisker 40 degrees this morning. fix is in by @bhas.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [B2B] Savvy Week in Review - March 9
    Sage advice on how to sell smarter in the B2B environment. Don’t Bury Your B2B Website Leads by @DiannaHuff. For at least some of the Savvy Sisters, it feels like spring is in full bloom. don't know about you, but the burst of warm weather inspires productivuty and creativity. Are there any favorites we missed?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] Savvy Week in Review - November 12
    B2B Social Media Resources - by @chrisbrogan Chris Brogan shares his go-to list of B2B social media case studies, but don't stop there. Happy Friday everyone! If you are like everyone at Savvy who has had a whirlwind of a week, you could use a few minutes of down time. Scan the comments for additional links and resources. Should it?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 11, 2011
    [B2B] Email, social media top 2011 marketing budgets – research
    B2B Web Strategy Social Media email 52 businesses cite increasing subscriber engagement zoomerang taps the planned marketing budgets 2011 initiative   41 data integration “the reveal an optimistic outlook social’s increasingly mainstream status tradeshows events and direct mail remain resources staff primary challengeAnd, for [.].
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [B2B] How to Do Great Marketing with (Almost) Zero Money
    We were featured in a white paper on B2B blogging. – Jeff Ogden is the President of the B2B lead generation company, Find New Customers. Why don’t you download his free white paper on B2B lead generation , How to Find New Customers, today? Can you really market a business without a lot of money? Whom do they trust?
  • BEYOND  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Buyersphere 2015 has arrived!
    'The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [B2B] The One Thing Every Marketer Must Do
    In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. If new research says B2B buyers rely on social media, dig into the survey. 'Question everything you hear, see or read. Yes, everything. Everyone has a bias. Question Research.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
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