Page 95 of 185 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 14, 2015
    [B2B] Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO
    However, those "important life choices" most assuredly come into play when we're talking about the number 65 and chief marketing officers of the world - both the B2B as well as the B2C variety. Let's Start With the B2B CMO Side First. " This finding should be screaming off the page at a B2B CMO/head of marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] Sales and Marketing Don’t Mix
    B2B Marketing This one, … Continue reading → Business relationships Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Leadership LessonsMaybe not, but there are 2 superb blogs out there which mix sales and marketing very well.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [B2B] ROI conversations at the wrong time will get you nowhere
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As Scott highlights, "We are in the middle of a major transformation in the B2B sales model." Predictions for 2011: The End of B2B Sales & Marke.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 8, 2013
    [B2B] 5 Ways to Create Magnetic Content that Wow Your Buyers
    One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. It is effective and nearly free, so virtually every b2b marketing team on Earth relies on it.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Trends and Predictions On The Future of Content Marketing [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Trends and Predictions On The Future of Content Marketing [Slides] appeared first on B2B Marketing Insider. The topic was the future of content marketing. Click to Tweet ).
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [B2B] The 20 Best Marketing Conferences In 2013
    B2B Content2Conversion  April 22-23 in New York, NY. MarketingProfs B2B Marketing Forum  October 10-11 in Boston, MA. The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [B2B] Who Do You Love? Marketing Sherpa's Best Marketing Blogs Nominations Going On Now!
    So often all marketing blog "Best of" lists lump all blogs into a single category or into just B2B and B2C. Here are the categories: Best B2B Marketing Blog. If you are a fan of Savvy B2B we would love to have your vote of confidence with a nomination in the Best B2B Marketing Blog category. Best PPC Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] American Privacy 2011 – Empowering the Consumer
    American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Privacy and Deliverability Commerce Department consumer empowerment deliverability FTC Microsoft Privacyby Josh Aberant Online privacy is changing in the US.  Yes, it’s finally happening. 
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [B2B] Sunday thoughts | Family and Outside In
    B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy  Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] The State of Marketing Automation 2011
    In the past two years, adoption has increased by 4x among B2B companies. The event is recorded here, so I won’t go into all the details, but here are a few key highlights: 1)    Marketing Automation has become a critical component for B2B marketers. This was based on a report that Amanda had recently compiled for DemandGen Report.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [B2B] A Simple Formula for Writing Kick-Ass Blog Titles
    For the sake of this post, let''s say we''ve decided that our working title is "X B2B Companies Using Facebook in Cool Ways.". 2) Stay accurate. While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". Look, I said ass.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [B2B] BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways
    BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Demand Generation Modern B2B Marketing B2B marketing strategy online marketing tradeshow virtual event This enthusiasm got me thinking. Get more from doing less.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Transform Your Marketing by HubSpot
    B2B Lead Generation : Transform Your Marketing by Hubspot. The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. But what Hubspot did needs to be shared. It’s simply that good.
  • THE TOP LINE  |  THURSDAY, MAY 19, 2011
    [B2B] Clean energy technology: Building an ecosystem in New England
    This post highlights some of the takeaways from the perspective of this B2B marketing consultant. Moreover, most of this money came from investors reinvesting in later stage deals that they had financed in earlier years.  The panelists. They discussed a wide range of issues from financing sources to business models to value propositions. 
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 22, 2012
    [B2B] 5 Critical Actions to Improve Data Quality
    For B2B marketers today, data quality is an imperative. At Find New Customers , we consider buyer personas the foundation of B2B marketing. Bad data leads to bounces, unsubscribes and possible SPAM violations. But how do you create quality data and keep it clean? ”  Register here. Scrub your database. Rinse and repeat.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [B2B] Weekly Wrap Up: October 7
    Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? Things a B2B Website Must Accomplish by @ardath421. Tactics for Improving Visibility of B2B Content Marketing Initiatives by @DerekEdmond. Is the B2B Corporate Blog Dead? - by @copywriter4u via @b2bbloggers. Look no further! by @ Marketri.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] Lead Generation is Crippling Demand Generation
    When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. These terms are often used interchangeably by B2B marketers. Lead generation and demand generation, although related, are at odds with each other.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [B2B] Savvy Week in Review: March 16
    Lost the Key to Your B2B Database? Ardath Albee explains why it's risky for B2B marketers to assume all is well and good with their databases. Social Pros 6 - Instagram Lessons from a Giant B2B Company by @jaybaer. It's Friday? Really? We hope you enjoy this selection as much as we did. by @ardath421. just for fun.
  • ANYTHING GOES MARKETING  |  TUESDAY, MAY 28, 2013
    [B2B] The Rules of Lead Generation Defined – Book Review
    For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. Scott. David was kind enough.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass
    B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – A Day Made of Glass (by Corning). In this weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers shares a key marketing lesson using wit and humor. Day Made of Glass.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. What do you think of our weekly B2B marketing show, Laugh and Learn? “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Shafqat shows how to localize content, acknowledges the importance of global brand consistency, and identifies the two key areas of consistency governance in corporate marketing.
  • NNC SERVICES  |  TUESDAY, JUNE 18, 2013
    [B2B] Marketing Nearshore Outsourcing Services
    This does not mean spamming companies with emails all over Europe or United States, but knowing the potential customer, B2B Marketing Behind the Scenes blog Social media marketing IT outsourcing Lead Generation Marketing Strategy Networking Eastern Europe is well-known as an important hub of IT outsourcing companies.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [B2B] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    The Flawed B2B Approach. We then spoke to SiriusDecisions’ own Tony Jaros who had this to say: Lead scoring has often failed to live up to expectations because of the flawed way in which many B2B companies and technology have approached it. Three flaws: B2B lead scoring focuses on individuals vs. groups. Part 1. Trish Bertuzzi.
  • B2B MARKETING BLOG  |  THURSDAY, JANUARY 7, 2010
    [B2B] What’s your Obligation to Practice what you Preach in PR and Social Media?
    Tags: Interactive PR social media B2B PR Public Relations Twitter
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 2, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 53 – the Power of Gift-Giving
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson from a video example. In this show, he tells the remarkable story of Toms Shoes. We hope you enjoy the show and tune in every Friday for a new episode. Laugh and Learn
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 14, 2011
    [B2B] 5 easy ways you can improve conversion right now
    And simple A/B testing is so unchallenging, it’s kind of mysterious why so many B2B marketers rebel against actually doing it.  It could be the usual reason… too many things needing done in not enough time.  Or maybe it’s that feeling [.]. B2B Web Strategy Converting
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 13, 2012
    [B2B] INFOGRAPHIC: Scoring Big with Social Media
    B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. View Original Article
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 16, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 44 – Second Thoughts
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [B2B] Optimizing Trial Conversion Rates With Lead Nurturing
    Optimizing Trial Conversion Rates With Lead Nurturing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: B2B Marketing Lead Nurturing conversion rates trial We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, NOVEMBER 29, 2006
    [B2B] HP Gets it Right With Their "Change Artists" Lead Generation Campaign
    Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa Arguably the whole concept of comments on a blog make blogs authentic and entertaining. This is simply brilliant. In addition, the conversation doesn't focus on HP.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [B2B] Savvy Week in Review: June 22
    B2B Content Marketing Strategy Checklist by @velocitytweets. B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog. Facebook B2B Campaign Increases Reach – by @diannahuff. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [B2B] Case Studies: What’s In Them for Your Customers?
    Yet, according to a MarketingSherpa survey of nearly 1,000 B2B marketers, encouraging customers to submit testimonials and case studies ranked #2 of the most effective tactics for developing marketing content. You can follow her on Twitter or read more of her posts on Savvy B2B. B2B Marketers: When NOT to Pursue a Case Study
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [B2B] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    What is the impact lead nurturing can have in a B2B organization? How would you convince a B2B organization that’s not using lead nurturing to start? What can B2B organizations do to improve their lead nurturing efforts that we haven’t touched on yet? As you may already know, AG Salesworks is an active user on Twitter.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 30, 2012
    [B2B] How Gamification Satisfies Us
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [B2B] Top Automated Marketing Personalization Tactics
    For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail personalized approach facilitates this process. It’s like an exclusive invitation that is also very practical. What do you do?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [B2B] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?"
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [B2B] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Why Worry, When There Are Safeguards You Can Take Now Social Media for B2B Sales – What’s Your Plan? B2B Sales Public Relations Social Media and the Law Social Media Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 2, 2013
    [B2B] How To Get Leads With Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post How To Get Leads With Content Marketing appeared first on B2B Marketing Insider. So how do we generate leads with content marketing ? It’s a basic human instinct. Yawn!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [B2B] Why you’ve already missed the hottest marketing opportunity
    For a bit of inspiration in a stodgy B2B space, look up Maersk on Facebook. Working with a B2B advertising client about 10 years ago, we helped a niche site create their online ad offering. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 8, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 21: People
    In this weekly show, @fearlesscomp, Jeff Ogden, the President of the b2b lead generation consultancy, Find New Customers , shares a fun and witty marketing video lesson. Lead generation companies |Laugh and Learn. We hope you enjoy it (we love your comments) and you tune in next Friday too.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] Find New Customers Fan of the Month – Joe Large
    B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
  • FEARLESS COMPETITOR  |  MONDAY, JULY 26, 2010
    [B2B] Looking to improve the way your business
    link] #marketing #b2b. Looking to improve the way your business acquires new customers and creates sales leads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [B2B] If you can’t measure marketing ROI, find the right alternative
    B2B marketers may measure against qualified leads. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We’ve all seen it. Opens?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 26, 2013
    [B2B] A/B Testing Fundamentals
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a.
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B] Do Marketers Understand The Word Strategy?
    ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  As B2B Demand Generation and content marketing continues to evolve, it is vital that marketers understand what it means to take a strategic approach.  responded with yes.  So where is the disconnect?
  • SCHEIER ASSOCIATES  |  TUESDAY, NOVEMBER 12, 2013
    [B2B] Eight Votes for Telling IT Prospects the Truth
    Content Marketing For IT Vendors IT Marketing B2B marketing I IT marketing product positioning Spiceworks A month or so ago I suggested a daring concept: The IT vendors tell prospects the truth about the shortcomings, as well as the strengths, of their offerings. But first they’ll tell other prospects how badly it all turned out.”.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [B2B] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Must Focus On Customer Value appeared first on B2B Marketing Insider. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [B2B] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.  It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared. Social Media Driving Brave New World.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [B2B] Why Elevating Your Metrics’ Sophistication Matters
    Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional. Justify marketing budget – As the marketing team progresses more into a revenue prediction role, justifying a B2B budget is evermore a challenge.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [B2B] Video Marketing Metrics: Get the Latest Research Report
    Which had us wondering, how are B2B brands doing when it comes to measuring their success with video? Results indicated that almost 70% of B2B marketers are using video in their mix, budgets are increasing, and  82% of B2B marketers reported success with video marketing initiatives. Click to Tweet ). What else you ask?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [B2B] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 68 Percent Of CEOs Have No Social Media Presence Whatsoever appeared first on B2B Marketing Insider. mere 32% have at least one account on a social network. million followers.
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Thanks to LogoMaker for this interesting infographic. Please leave a comment below.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 30, 2010
    [B2B] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
    Tags: B2B Marketing Demand Generation Lead Nurturing Marketing Automation Software Thought Leadership Interviews B2B Marketing Tips Content Strategy Lead Nurturing Best Practices Marketing Funnel Quintessential Marketing Automation Guidebook Sales Pipeline
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [B2B] Survey Says: Variety Paves the Marketer’s Path
    B2B Marketing The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. “I was a dancer and actor in a theatre company.”. “I was a ghost writer and research assistant.”. “A park ranger who told stories.”. Lawyer.”. Some did.
  • SALES LEAD INSIGHTS  |  SATURDAY, FEBRUARY 12, 2011
    [B2B] Are you marketing to the federal, state or local government in the USA? Then you need to read this new book
    The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. B2B Lead GenerationIf you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.".
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Breaking the Marketing Manipulation Madness Model
    B2B marketing Lead Generation cross-functional alignment marketing manipulation marketing operation2.0 Bet you can relate to this.  . shuffle through multiple open browser windows with banner ads irritatingly flashing at me before I find the culprit and close it. The lazy person’s approach to telemarketing. Receiver be damned. search for it.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 24, 2010
    [B2B] Savvy Week in Review - September 24
    Why our thought leadership is broken by @ckochster Chris Koch warns that B2B marketers who take the publishing analogy too literally are at risk of alienating -- or at least, not connecting with -- their audience. This time it's aimed at all those B2B marketers trying to address this nagging issue. Enjoy! This week it's the Web site.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [B2B] Who Says Geeks Aren’t Social?
    For B2B marketers in the high-tech/software industry, this information is key in creating a social media strategy that addresses what these IT decision makers are looking for. Unfortunately, many B2B companies are still struggling to embrace social media as a marketing and lead generation tool. Who Says Geeks Aren’t Social?
  • TYPE A COMMUNICATIONS  |  MONDAY, JULY 28, 2014
    [B2B] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
    In the Content Marketing Institute’s 2014 B2B Content Marketing Benchmark study, 73% of the respondents said that they have someone who oversees content strategy. B2B B2B Marketing Content Marketing Content Marketing Institute Content Strategy Leadership Marketing Why do you want to get in shape? More sales leads? Bravo!
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [B2B] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Source: Gleanster Research) Tweet This Stat. 3) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: MarketingSherpa) Tweet This Stat. 6) 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  • THE POINT  |  MONDAY, AUGUST 24, 2009
    [B2B] Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?
    Tags: B2B Marketing Demand Generation Lead Management Lead Nurturing lead generation telemarketing appointment setting b2b demand generation b2b lead generation Cold Calling
  • THE POINT  |  TUESDAY, JULY 21, 2009
    [B2B] Novell Webinar Invitation Needs a New Approach
    Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 17, 2010
    [B2B] Marketing Dashboards & You Part 1
    All Metrics & Measures 3G Treatment B2B marketing bizmarketer charts corporate overlords dashboard dashboards data Elizabeth Williams Excel Frankenjob graphs linkedin measurement metrics PowerPoint reporting sirius decisionsThe problem with rental cars is that right about the time you figure them out, you have to give them back.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, AUGUST 27, 2010
    [B2B] Marketing to the F-Word Part 1: Your Inner Gordon
    All Getting & Losing Business B2B marketing bizmarketer C-Suite Elizabeth Williams F-Bomb F-Word functional groups getting the business Gordon Ramsay Hell's Kitchen Kitchen Nightmares linkedin middle manager P-Cube selling to big companies value propositionNow we’ll look at the bit in between – Functional Groups (the F-Word).
  • B2B MARKETING UNPLUGGED  |  SATURDAY, APRIL 24, 2010
    [B2B] Trade Shows Part 1: Who Gets to Go
    Spring is definitely in the air, and with it a brand new season of trade shows. You remember trade shows, don’t you? Those antiquated get-togethers that were supposed to be replaced by virtual this and electronic that. Yet like the flying car I was promised in 1972, it just hasn’t quite come to pass. The skillset here is called sales. The good ones.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, JUNE 6, 2010
    [B2B] OK, Who Outsourced our Corporate Soul — Again?
    Ad Agencies Content Marketing Random Rants Stupid Ideas ad agency B2B marketing brand stewardship brand strategy branding briefs Chief Marketing Officer CMO communication skills copywriting HR IT linkedin marcom marketing communications org chart organization chart outsourcing sell sheet skillset value proposition writingFor a sell sheet!
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [B2B] Tradeshows Part 8: Other Things I Know
    All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Marketers should be looking six to eight months out when it comes to events.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 27, 2010
    [B2B] Porcupines Part II:How Can I Ignore You When You Keep Going Away?
    CRM Getting & Losing Business Uncategorized B2B marketing bizmarketer call center call centre call to action CTA customer service Elizabeth Williams getting the business ignoring people linkedin porcupinesSo the question for marketers is how do we make them or, more importantly, how do we avoid making them? How do I anger thee?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Porcupines Part IV: A Jack Russell Betrayed
    All CRM Getting & Losing Business Random Rants Stupid Ideas airlines B2B marketing bizmarketer business travel call center call centre customer service Elizabeth Williams facebook hotels linkedin losing the business porcupinesFinal post on porcupines, I promise. First we can ignore them. And what do they do that’s special? Be an idiot.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [B2B] Arsenic, Horseshoes and Not Being Creepy
    All Getting & Losing Business arsenic hour B2B marketing bizmarketer CLM CRM customer lifecycle management direct marketing Elizabeth Williams frequency getting the business linkedin losing the business marketing automation monetary recency upsellPlease don’t say I didn’t warn you. But you, my friends, will buy. On the other hand….
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] Toxic Auto-Spamming at Happy Hour
    Last post we explored the pretend customer lifecycle circle and found the Arsenic Hour at 6pm.  It’s here that even the cleanest deals can die at the hands of bungled installations, capricious customers and obnoxious staff. This is dangerous territory and ought, in my opinion, to be declared a no-fly zone for marketing. How often? Which messages?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [B2B] Hail Mary Marketing
    How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. When things are ugly, however, marketers rise to the occasion. No more excuses or internecine sniping.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] In Search of Epithets
    All Books B2B marketing bizmarketer Elizabeth Williams In Search of Excellence linkedin The Little Big Things Tom Peters typographyDear Mr. Peters , Can I call you Tom? We’ve been together now for two months so I think we can go to first names. even put you in your own Ziploc bag just be safe). And still, STILL! I’m just not that into you.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 13, 2011
    [B2B] Theresa’s Sucky Christmas
    Random Rants B2B marketing bizmarketer Elizabeth Williams Frogger HR linkedin middle manager outsourcing recruiters talent managementBack before HR became strategic and was merely useful, there were these magical creatures called Recruiters. Well that’s all disappeared into a puff of something called Talent Management. Right?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [B2B] You’re Still Not Green, You’re Just Clever
    Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. So how are we really doing with all this green stuff ? Oh, dear.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 26, 2011
    [B2B] Retention Disorders or Churning is for Butter
    All CRM Getting & Losing Business Metrics & Measures Random Rants B2B marketing bizmarketer churn customer retention customer service Elizabeth Williams Keebler Elves linkedin losing the business metrics retentionIsn’t it shocking when “perfect couples” part ways? What fun! The same, I think, is true in our customer relationships.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 3, 2011
    [B2B] Steve Jobs Isn’t Dead. You’re Just Holding Him Wrong.
    Random Rants B2B marketing linkedin PowerPoint Hand-Wringers Steve Jobs bizmarketer Elizabeth Williams Eric DelisleIn fact, unscripted and unrehearsed, he was a bit of a nightmare from a Hand-Wringer’s point of view. Stevey at the Podium. With apologies to Ernest Lawrence Thayer. straggling few logged out in deep despair.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 2, 2012
    [B2B] The Inbound Marketing Multiplier [Infographic]
    well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. The Inbound Marketing Multiplier [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We call this the Inbound Marketing Multiplier and here’s how it works.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 29, 2012
    [B2B] The Content Marketing Continuum: Part 1
    But, what many B2B marketers haven't yet grasped is the shift from start and stop marketing campaigns to approaching online publishing as a Content Marketing Continuum. Online publishing has changed the game. Yes, the Internet changed everything. You've heard it before. " - How Online Publishing Changes the Game.
  • NNC SERVICES  |  TUESDAY, JUNE 25, 2013
    [B2B] Get your hotel on everyone’s lips! Or Twitter updates
    B2B Marketing Behind the Scenes blog Social media marketing Facebook hotel social media Twitter With the summer holiday, where I am going to spend my vacation is top priority for everyone. And where else should the hotels be present if not on social media? Posting pictures and updates on personal Twitter and Facebook.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [B2B] Why Video and Visual Marketing is Everyone’s New Best Friend
    Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. wanted to provide some additional commentary on the subject but frankly the more I thought about the topic I realized I really don’t like that pesky ‘B2B’ designation in front of the topic. But B2C doesn’t own video. Mix it up.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 26, 2011
    [B2B] “All Marketers Are Liars” – Seth Godin talks at Google
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Hope you enjoy it. Filed under: Demand Generation.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [B2B] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. But how? The photo is easy, but how do you go about getting recommendations?
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [B2B] Looking Outside In: Know Your Buyers First
    Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [B2B] Chart: Greatest Challenges for CMO’s
    We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [B2B] What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise
    Tags: B2B Marketing Brand Promise Value Proposition Branding
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [B2B] An Ounce of Social Media Prep is Worth a Pound of Sales
    It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople. Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. Is $10,000 worth an extra […]. Author information.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [B2B] How to set up a Successful Ad Campaign on LinkedIn
    Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.].
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 6, 2009
    [B2B] Happy Sixth Month Blog Anniversary!
    B2B Marketing Experts. Follow ClickInsights B2B Marketing Experts on twitter with one-click. Maria Pergolino Modern B2B Marketing Twitter InboundMarketer. TOP POST 1: ClickInsights: Tips on how B2B marketers should leverage social media. • B2B Marketing. It has been a thoroughly exciting adventure! Stay tuned!
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [B2B] Why you’ll never see an ad for Find New Customers
    B2B Lead Generation | No Advertising for Find New Customers. We’re a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. “We rely on fans to spread the word for us – not ads.” No paid advertising at all.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [B2B] New blog post The Value’s in the Networ
    New blog post The Value’s in the Network, Not Just the Knowledge [link] #marketing #b2b.
  • B2B MEMES  |  TUESDAY, DECEMBER 6, 2011
    [B2B] Paul Conley: Has the Content Marketing Dream Become a Nightmare?
    ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” This situation is rapidly turning into a nightmare in B2B. Paul Conley. They panic when someone complains. Schaefer.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 14, 2010
    [B2B] Marrying the best of old-school conversion with content marketing
    Tags: B2B Web Strategy Converting expanding previously addressed niches savvy conversion optimization techniques in scott’s view crafted a distinct idea and audience segment dare published   the hybrid approach principles conversion optional content aimless aims newly coined jargon terms achieve forget notion
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [B2B] Need Content? 20 Formats to Consider
    B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Read more Savvy B2B posts from Michel
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [B2B] Need Content? 20 Formats to Consider
    B2B marketers know they need content, but sometimes it can daunting to decide what to produce. White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). Read more Savvy B2B posts from Michel
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. Using Content Marketing to Understand Your B2B Audience What do you really know about your B2B audience? Related posts brought to you by Yet Another Related Posts Plugin.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [B2B] All Hail the King!
     Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? We love comments and those who share on social media. Self Education blogging content marketing management-best-practices marketing-campaigns
<< 1 2 ... 93 94 95 96 97 ... 184 185 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...