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  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] CEOs and Marketing Metrics
    Tags: marketing analysis marketing dashboards B2B Marketing
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 2, 2009
    [B2B] Email Deliverability – How to Reach the Elusive Inbox – B2B Marketing and Sales Tip #271
    Somehow amongst my responsibilities at ReachForce I’ve gotten involved in helping figure out email deliverability issues for some of our customers. As a result, I have spent a good chunk of my time lately researching, reading and generally informing myself on some of the less than obvious things that can
  • ANNUITAS  |  TUESDAY, MAY 8, 2012
    [B2B] Why Lead Generation is Irrelevant
    According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. However, lead generation is irrelevant in today’s b2b marketing climate. For years, the traditional B2B marketing approach has been to fill the top of the funnel with responses.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [B2B] ReTweeting: Science or Art – Is 120 The New 140?
    I didn’t see that Zarrella’s data factored for content-type (ie B2B v. The diversity in audience target segments, social media objectives and marketing goals demand that most B2B marketers establish their own benchmarks over time. So why the fuss to understand RTs? But is it science… or just artful prose? Welcome!
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 7, 2011
    [B2B] Heard about the convergence of search & social? …it’s here
    B2B Web Strategy Search Engine Marketing Social MediaBack in the good old days of, say, 2009, there used to be two separate things: search engines and social media. They were two separate destinations, two distinct marketing tactics, and were well on the way to becoming separate marketing specialties. But a [.].
  • EMAGINE B2B BLOG  |  FRIDAY, OCTOBER 16, 2009
    [B2B] Think your B2B’s email list is “leaky”? It’s not just you…
    Tags: B2B Web Strategy email
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] Be Thankful for Account-based Marketing this Holiday Season
    Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Revenue. Customer Experience. Marketing Sales Alignment. " Oh that elusive ROI.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [B2B] Deconstructing Twitter: Analytics for Reach and Impressions
    Dell has documented Twitter as a sales channel ; P&G has done interesting test to demonstrate the Twitter reach… Most B2B marketers, however, will need to rely on traditional measurement terms/comparisons to argue for and evaluate social media performance. But where do you find benchmarks… tools for consistent measurement?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [B2B] More Marketers Spend On Content, Fewer Know If it’s Working
    The report, “ B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America ”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. B2B organizations are allocating 33% of marketing budgets on content, which is up over the 26% reported last year. This year, that figure dipped to 36%.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [B2B] Time to get with the programmatic
    If you’re a B2B marketer, annual planning is on your mind. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. The post Time to get with the programmatic appeared first on Circle Research - B2B market research company How did I do? Now, let me try again.
  • B2B SEO  |  WEDNESDAY, APRIL 8, 2009
    [B2B] B2B Marketers: Why Google Analytics May Not Be The Best Choice
    Tags: B2B Search Engine Optimization
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [B2B] LinkedIn Has Opened the Content Marketing Floodgates
    LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? How should you approach it?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [B2B] SIIA CEO Interview Featuring Umberto Milletti
    Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales 2.0
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] Social Media B2B Editor Speaking at Upcoming Conferences
    I will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. Lift: The B2B Social Commerce Summit ( @liftsummit ). Panel: Social Shopping for B2B. How B2B can join the rapidly growing online trend of social shopping. September 23. Atlanta, GA.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] Create a World of Marketing Automation Through Good Content—and Imagination
    Create a World of Marketing Automation Through Good Content—and Imagination was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing inbound marketing Marketing Automation content marketing revenue performanceby Kelly Waffle “The way to get started is to quit thinking and begin doing.”
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 14, 2011
    [B2B] Entitlement: An Important Part of Your B2B Messaging
    but this idea of entitlement interested me, and I wanted to delve a little deeper into the B2B side of it. Often, B2B companies will market their product by talking about their Unique Selling Propositions — what makes them better than the competition. Are you entitled? And that is important, but why are you entitled to be there?
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [B2B] 10 Top Marketing Thought Leaders in Social Media
    In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 17, 2009
    [B2B] Your B2B marketing should sell the sales conversation, not the product
    Tags: B2B Web Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [B2B] Beat the Dead Horse or Cold Call
    Beat the Dead Horse or Cold Call was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Salesby Fergus Gloster Repeated pipeline reviews are often a source of great stress between sales managers and sales people. What cover does the sales person have to meet their quota? What is the average deal size?
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    [B2B] Five Social Media Marketing Reports and Guides Worth Checking Out
    A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it? Digg this!
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 7, 2010
    [B2B] Organize Your B2B Social Media Content By Audience
    As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. A common content category for B2B companies is content for your industry. Should B2B Social Media Profiles Feature Product or Company?
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 10, 2010
    [B2B] 7 Tips for Leveraging Your Customers at Events – B2B Marketing and Sales Tip #300
    With Dreamforce wrapped up I figured we’d wrap up the week with one more tip for getting more out of your events. Live events provide a great opportunity to connect with customers, thank them for their business and leverage their success for new customer acquisition. For your next event, here are a
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 26, 2011
    [B2B] Choosing a social media monitoring tool? Use these criteria
    B2B Web Strategy Social MediaOver the past year or so, we’ve posted several listings of software tools aimed at assisting marketers with their social-media efforts …most recently this one. The category just keeps on expanding, though, and by some estimates is closing in on 200 entries these days.
  • MARKETRI  |  THURSDAY, SEPTEMBER 27, 2012
    [B2B] Has Content Marketing Killed the Traditional Industry Conference?
    This is not to say that you should never leave the office, but- at least for B2B professional services industries- I've never found conferences to be a great connector of people. B2B Marketing Content Marketing Industry Conference Marketing Conference Professional Networking Trade Conference Marketing (General
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 6, 2015
    [B2B] Why are Manufacturers Still Struggling with Content Marketing?
    Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. This is only a content summary.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 8, 2010
    [B2B] 1 Sure-fire Way to Find New Target Companies Now – B2B Marketing and Sales Tip #289
    Looking for a way to quickly and effectively uncover new companies to target in your sales and marketing efforts? Put this in your pipe! Build a sales and marketing sweet spot. Use historical pipeline data to build a profile of your average customer. If you're tracking key company data, it's easy
  • BIZNOLOGY  |  MONDAY, DECEMBER 8, 2014
    [B2B] Using contests to boost sales enablement
    Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Also, unlike selling perfume at the mall, the B2B sales process typically takes a long time. One way to do that is by having contests. Define your objectives. Like this post?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 11, 2010
    [B2B] How to know when your B2B is ready for social media marketing
    Tags: B2B Web Strategy Internet Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 8, 2009
    [B2B] Done right, your B2B website offers can drive high response rates
    Tags: B2B Web Strategy Converting Engaging Visitors Lead generation
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 16, 2012
    [B2B] How to Go Beyond “Check the Box” RFPs
    Fan or not, the RFP process is a reality of doing business, especially in the B2B world. Marketing Efficiency b2b marketing marketing automation RFP process RFP tips RFPsby Kevin Mcardle | Tweet this Ah, the RFP. We encounter them constantly, either issuing them or filling them out. It doesn’t have to be this way.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Metro Area. We were extremely pleased with the results. We will be working with Emagine again soon.”
  • FATHOM  |  FRIDAY, AUGUST 9, 2013
    [B2B] 5 Reasons to Use SlideShare for Lead Generation
    When it comes to creating content, lead generation is the most important goal for B2B marketers, according to the study we mentioned in our previous blog post. B2B Content Creation & Strategy Social Media lead generation slideshare Who knew presentations could become a source of leads for your company?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [B2B] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    B2B marketing professionals must realize that producing content is only half of the content marketing challenge, and that an equivalent effort must go into promoting the content. A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 28, 2009
    [B2B] Can you measure your B2B’s Twitter success? Yes, you can.
    Tags: B2B Web Strategy
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 12, 2010
    [B2B] Mobile Sites for B2B BlackBerry Users
    In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. B2B BlackBerry users can leverage mobile sites to better utilize their phones’ browsers, with or without a huge selection of apps.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 8, 2010
    [B2B] Deciding when your B2B should use SEO …or SMO …or PPC
    Tags: B2B Web Strategy Search Engine Marketing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [B2B] Retarget Your Way to Greater Sales
    Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . Ways Retargeting Can Help Your B2B Company Increase Sales. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
  • CONFLUENT FORMS  |  FRIDAY, NOVEMBER 7, 2008
    [B2B] Keep your project moving after it goes live
    web development best practices web design seo advice b2b strategic planning businessIt's Monday morning and you're sitting back, relieved, because your brand new website launched successfully on Friday evening. Maybe the project was smooth and effortless, but chances are there were a number of ups and downs over the last few weeks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B] 4 Most Important Traits of Modern Marketers
    ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Several years ago Eloqua coined the term “Modern Marketer.” Marketing Automation
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 2, 2009
    [B2B] 3 Steps Towards Tackling Your Database Woes – B2B Marketing and Sales Tip #262
    Having trouble seeing the good in your database? Separating the diamonds from the dirt can be tough and time intensive, but if you map out a plan ahead of time it can save you time and sanity! Create a CRM data standard sheet and separate the data elements into three categories: Information
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 24, 2011
    [B2B] Things You Should Read
    There’s a great article for B2B content marketers, and plenty of other meaty stuff for all. Bob Apollo of Inflexion Point reminds us in this post on Savvy B2B that sometimes prospects, like teenagers, exercise their right to do nothing. Join the weekly B2B Twitter chat at 8pm on Thursdays. Dreadful. A New Magazine.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2011
    [B2B] Social Marketing to the Business Customer: A One-in-143,871 Book
    The authors have boldly tackled the topic of social for the B2B marketer. I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B. But social media for B2B marketing must have broad buy-in to work. by Haila Darcy | Tweet this. Accept limits.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [B2B] My Email is Not Junk! - B2B Marketing and Sales Tip #257
    We all work long and hard on our email marketing. Crafting the perfect attention getting subject line, choosing just the right images, editing and re-editing concise and relevant content. After all that hard work, no one wants their email to get caught up in a SPAM filter or relegated to
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 3, 2010
    [B2B] Integrating Social Media and Search
    And so with the author’s permission I am summarizing it here for our B2B audience. In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. While the benefits of this approach are clear, B2B marketers must also be aware of the risks.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [B2B] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    Here are the high level results that they shared publicly and the implications for B2B Marketing leaders… Content Marketing Is Important. What Does This Mean For B2B Marketers? Econsultancy reported that B2B marketers are focused more on generating leads, thought leadership and nurturing leads than our B2C counterparts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [B2B] What I Mean By “Community”
    Digital Marketing b2b marketing digital marketing Eloqua AppCloud Eloqua Experience marketing automation marketing community modern marketing online marketing toplinersby Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? It’s about the people.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 29, 2013
    [B2B] Take Industrial Lead Generation up a Notch with Marketing Automation
    Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2010
    [B2B] Is Your B2B Company REALLY Ready for Social Media?
    Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Learn how in the new Definitive Guide to B2B Social Media. Check out the B2B Social Media guide now.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [B2B] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. How can B2B companies best take advantage of social media?
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] Tracking Lead Source in Salesforce – B2B Marketing and Sales Tip #269
    If you read our post about metrics Marketing should care about and you use Salesforce here are some easy to follow instructions for putting lead source tracking into place. Lead Source (the field with the big red arrow next to it), is a standard field in Salesforce, so it’s easy enough
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [B2B] Beyond Content: Leveraging Branded Entertainment in B2B
    More specifically, B2B companies are cranking out infographics, case studies, assessments and other forms of “non-vertising” to position themselves as thought leaders and create brand awareness. Why is branded entertainment ignored by B2B brands? Why is this important for B2B brands? Your banner ads are being blocked.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 19, 2013
    [B2B] Five Ineffective Methods to Social Selling on Facebook
    Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. Tomislav Pinter / Shutterstock.com. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. You don’t use a bright and compelling image in your ad.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 18, 2007
    [B2B] 4 Ways to Build B2B Customer Loyalty and Generate Referrals
    As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 1, 2007
    [B2B] Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
    This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, in your booth.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [B2B] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.com Thought Leader InterviewsSo the SFA is more about recording than automating. Oh, how things have changed.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 29, 2009
    [B2B] Does your website inspire trust in your B2B …or send buyers away?
    Tags: B2B Web Strategy Engaging Visitors
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 27, 2010
    [B2B] How to Nurture The Great Unknown Leads
    If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” Many B2B Marketers just stop here and give up. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I may have to borrow that.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [B2B] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Pause.
  • EMAGINE B2B BLOG  |  THURSDAY, DECEMBER 17, 2009
    [B2B] Don’t leave your customers out of your B2B’s social media effort
    Tags: B2B Web Strategy
  • OVERGROUND  |  MONDAY, MARCH 7, 2016
    [B2B] Why Consistent B2B User Experience Drives Leads
    B2B user experience can powerfully influence buyer emotion and behavior to drive leads. This supports revenue growth for your B2B organization. We compiled reasons why consistent B2B user experience is critical
  • EMAGINE B2B BLOG  |  WEDNESDAY, SEPTEMBER 30, 2009
    [B2B] Why a landing page may not be best for a B2B’s “soft” offers
    Tags: B2B Web Strategy Converting
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [B2B] How Many Leads Do You Need to Generate? Use This Simple Calculator.
    One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. B2B Marketing Slider Web Metrics Advertising and Marketing Business Gross margin marketing Return on marketing investment revenue Sales Revenue quota per rep. 3,000,000.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] The Power of Simplicity
    Here are 10 Simple B2B Content Marketing Tips for Complex Solutions. Your B2B content should focus less on your product or service and more on how it solves buyers’ problems faster, better and more accurately than your competitors’. There are ways to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] [Study] B2B Buyers Aren’t So Different From B2Cs After All
    But despite the thirst for content, B2B digital marketing often comes up short. “The B2B space is no different.” ” B2B buyers see about 11 pieces of content before making a purchase—or, in other words, three pieces of content for every one piece marketers or sales people can deliver. The L inear Funnel.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, SEPTEMBER 8, 2011
    [B2B] Marketing Fantasies And Ruthless Realities
    Marketing Tips b2b marketing inbound marketing lead generation marketingAre you marketing in a fantasy world ? Or do your own beliefs and the recommendations of others come from the depths of fantasy land ? Enjoy that ? Want to know more ? These three simple ideas will help you engage more potential customers and costs just a little time.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [B2B] This is the week that was: Business jargon, killed creativity and burnt books
    It seems we have an obsession creating a competition between the old and new tactics available in the b2b arsenal. B2B Marketing B2B this is the week that was business jargon best of b2b marketing From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [B2B] This is the week that was: Business jargon, killed creativity and burnt books
    It seems we have an obsession creating a competition between the old and new tactics available in the b2b arsenal. B2B B2B marketing Business jargon best of b2b marketing this is the week that was Campaign of the week. When Leo Burnett were tasked to run a campaign to save the Troy Public Library they had to do just that.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [B2B] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS. Only 2.8%
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Sharing With Google+ Improves Marketing Effectiveness
    Sharing With Google+ Improves Marketing Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Marketing Effectivenessby Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 10, 2012
    [B2B] 5 Secrets to Ray Dalio’s Hedge Fund Success
    Hedge Fund Craftsmanship. By most measures, Ray Dalio has achieved great success during his 62 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As a middle-class kid, he delivered newspapers, shoveled snow and was a caddy during the summer. Last year, Bridgewater’s profits were larger than those of Google, eBay and Amazon combined.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] Watch eMagine’s Mad Lib or Money Maker: SEO Best Practices Webinar – LIVE or recorded
    B2B Web Strategy Search Engine Marketing Have you ever wondered if you were writing the best possible content for the search engines? Do you know if you have mastered the ninja art of SEO copy-writing? Now is the change to get a front row seat to learn from our experts here at eMagine. The webinar is Thursday, September 19th at 12pm ET.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [B2B] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 21, 2011
    [B2B] Don’t risk your ranking in a website redesign… read this
    B2B Web Strategy Driving Traffic Search Engine Marketing Web DesignIt happens to all growing companies… you’ve outgrown your current website, and need to re-do it. First of all, congratulations! …for facing up to the need, and not putting the remedy off until the site becomes an embarrassment.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 3, 2010
    [B2B] Maximize Your Trade Show Investment – B2B Marketing and Sales Tip #297
    In light of Dreamforce coming up this week, we've been busy planning as I'm sure many of you have. In an effort to boost our traffic and ROI from the event, I've been scouring various blog posts and best practices recently, and I've found a lot of great information. Brian
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 24, 2017
    [B2B] How to Sell to a Complex Buyer
    In Part 2 of the CEB Sales Roundtable, we discuss how B2B buyers are becoming more complex—and what we need to do to make the sale. The transcript is below or you can listen here. Working Smarter
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Trending in B2B: Earnest’s Top Tweets in July
    A good while ago, Earnest embarked on a quest: to feed the good b2b marketing folk of this land – a regular diet of news, analysis and occasional randomness from the world of b2b via the monster that is Twitter. The key questions those in B2B should be asking about mobile – [link]. Have a spare 5 minutes today?
  • B2B LEAD BLOG  |  THURSDAY, DECEMBER 9, 2010
    [B2B] Using Events to Drive Sales Conversions – B2B Marketing and Sales Tip #299
    Here are some more quick tips to make sure the budget you're allocating to events (like Dreamforce) is driving real leads into your funnel: Make sure each person attending the event has goals assigned to them. Some examples include– X # of people scanned, X # of demos, X
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [B2B] Register Now: Must-Attend Marketing Sessions at Dreamforce
    Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Tuesday, August 30, 5:00 p.m. – 6:00 p.m.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 6, 2009
    [B2B] B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz
    For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Can you share some of the secrets to its success?
  • B2B MARKETING INSIDER  |  FRIDAY, MARCH 17, 2017
    [B2B] Weekend Reading: “Predictable Prospecting” by Marylou Tyler
    For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. Predictable Prospecting” […].
  • INTEGRATED B2B  |  MONDAY, SEPTEMBER 1, 2014
    [B2B] Is your company magazine a one-hit wonder?
    Company magazines continue to consume a significant proportion of many B2B marketing budgets. Many B2B websites struggle to deliver content that is really interesting and engaging. Fortunately, this flexibility is very much within reach of even the most limited B2B marketing budgets. Increase the ROI of content assets .
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [B2B] Is Blogging Really Marketing ?
    Marketing Tips b2b blogger blog marketing business bloggingIf you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video. In just the last 3 months alone more has happened to this business as a result of blogging than anything else. It should have been Guy Kawasaki.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [B2B] Is Blogging Really Marketing ?
    Marketing Tips b2b blogger blog marketing business bloggingIf you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video. In just the last 3 months alone more has happened to me as a result of my blogging than anything else. You have just read: Is Blogging Really Marketing ?
  • B2B SEO  |  FRIDAY, JULY 23, 2010
    [B2B] Be Careful What Assumptions You Make with Analytics
    Tags: B2B Search Engine Optimization
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [B2B] 3 European Marketing Trends
    Well, when Eloqua CEO, Joe Payne, unveiled the Eloqua AppCloud , the industry’s first marketplace for B2B marketing applications, it was obvious that marketers, no matter where they might be from, loved the idea of getting a full view of potential buyers. Cheers! Lead Nurturing Knows No Boundaries. Share email. Facebook. LinkedIn. Reddit.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [B2B] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content. CMO ).
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Google+ business accounts sharpen focus with new adds
    B2B Web Strategy Social MediaLast month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Google’s busy summer: two new features improve search
    B2B Web Strategy Search Engine MarketingJust in case you were worried that Google might take the summer off… a couple of recent announcements should set your mind at ease. Enhancements to Sitelinks. If you haven’t been paying really close attention to search results pages, you may be wondering just what Sitelinks really are.
  • FATHOM  |  MONDAY, MAY 12, 2014
    [B2B] Marketing Automation and the Power of Listening
    Mike Schultz and John Doerr recently published an entire book devoted to what B2B buyers say: Insight Selling: Surprising Research on What Sales Winners Do Differently. This work was the result of surveying 700+ B2B buyers responsible for $3.1 Marketing Automation / Email Sales & Marketing Alignment b2b listening Listening!
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [B2B] 2013 Roundup of Marketing Miscellany
    Seventeen winning B2B and B2C campaigns are analyzed and evaluated. B2B Marketing Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. Video: Lots of brands had a good year on YouTube. Catch the top ten, including the enchanting Evian “Baby” spot here. This ad speaks to the child in all of us.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [B2B] Are Marketers Afraid to Sell?
    Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” It was a knock, the final proof that this B2B marketer did not know how to market. Here are some of the things we know about modern B2B buyers. Say what?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [B2B] Announcing the Definitive Guide to Marketing Metrics and Analytics
    11,000 people have downloaded the Definitive Guide to B2B Social Media. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. Get it today! And much, much more!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Study: 49% of Content Marketers Aim to Drive Brand Awareness
    62% of B2B Marketers’ Content Strategies Improved in the Past Year. The Content Marketing Institute and Marketing Profs benchmark report “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends – North America” discovered 62 percent of B2B marketers believe their current content marketing approach is more successful than one year ago.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 9, 2016
    [B2B] How Content Operations Can Create Marketing and Selling Breakthroughs
    Almost every week I see fresh survey results that continue to reflect the long-standingchallenges that B2B marketers face (Content Marketing Institute). Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area?
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [B2B] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.
  • B-TO-B LABS  |  TUESDAY, MARCH 30, 2010
    [B2B] IBM’s view of Social Media in B2B
    Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 16, 2011
    [B2B] The Savvy Sisters’ tips on creating effective white papers
    B2B Web StrategyWe’ve visited the subject of white papers in this blog fairly often, because they play such a critical role in online marketing for most B2Bs …and especially technology-based B2Bs.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [B2B] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership You can follow John on Twitter @jwatton. .
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