LEADER NETWORKS | TUESDAY, SEPTEMBER 14, 2010
[B2B] Social Media Strategy Map: How To Find Your Way
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations.
B2B MARKETING INSIDER | FRIDAY, NOVEMBER 25, 2011
[B2B] How To Become A Social Business
Are you ready for the Change Coming to B2B Marketing ? I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Why we do marketing at all.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 30, 2013
[B2B] 5 Steps to Feed the Content Beast
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Step 1: Pick a Strong Topic.
MODERN B2B MARKETING | MONDAY, FEBRUARY 11, 2013
[B2B] What is the Difference Between Thought Leadership and Content Marketing?
RT @ wittlake @ jonmiller #b2b. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. My Thoughts. What do you think?
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 5, 2014
[B2B] [Infographic] The Outsourced Inside Sales Teleprospecting Process
Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. At times, your solution is difficult to explain, but your engineers know its features like the back of their hand. You know what you need to do. Related Posts.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[B2B] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
Undoubtedly, there are a lot of similarities between B2B marketing and B2C marketing. Making an emotional connection matters in both B2B and B2B. But we also need to remember the adage – people are people. That CEO who buys from businesses is also the same person who shops for gadgets like iPads and iPods. Thanks, Alyssa.
FEARLESS COMPETITOR | THURSDAY, MAY 26, 2011
[B2B] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We’re honored to bring you insights from him.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 16, 2010
[B2B] B-to-B Marketers: Tap Social to Increase Search
According to the data from B2B magazine and Business.com , marketer’s No. Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in eMarketer.com. goal for social media after brand building was increasing traffic to websites.
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[B2B] 22 Noteworthy Content Marketing Guides and Tips
After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Image credit: Intergage.
ANNUITAS | MONDAY, MARCH 12, 2012
[B2B] In Defense of the Funnel
The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed. The point here is well taken.
B2B MARKETING INSIDER | TUESDAY, JULY 15, 2014
[B2B] Are You Ready For Marketing 2020?
appeared first on B2B Marketing Insider. The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Source: [link]. Strategy
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 20, 2012
[B2B] What Are the Best Social Media Platforms for B-to-B Companies?
According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Over 56% of B2B marketers acquired new business partnerships through social media.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 19, 2014
[B2B] 4 Reasons to Switch to an Inside Sales Model
There was a time not so long ago when your average B2B salesperson spent more time on the road than a major league baseball team. Sales Prospecting Perspectives is pleased to bring you a guest post from Howard Brown , Founder and CEO of RingDNA. But now, more and more companies are hiring remote reps, also known as inside sales.
SALES INTELLIGENCE VIEW | MONDAY, JULY 9, 2012
[B2B] Sales Intelligence Rises
The B2B sales industry is not so different from Batman. The You can either take on these new buyers in hand-to-hand combat, or you can use technology to empower your B2B sales skills. Just when sales professionals need it most… Sales Intelligence rises. Who is the real Ba tman ? However, buyer behavior has changed.
JUNTA 42 | SATURDAY, FEBRUARY 14, 2015
[B2B] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
After much celebration, we reveal what the FCC’s decision on Net Neutrality means and discuss research that shows B2B marketers are still talking about themselves too much. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Coca-Cola, Target, and Gawker.
FATHOM | THURSDAY, AUGUST 20, 2015
[B2B] Avoiding Common Marketing Pitfalls: A Manufacturers’ Guide
” Co-authored with MAGNET , NE Ohio’s Manufacturing Advocacy and Growth Network, this guide identifies the results of the Content Marketing Institute’s “B2B Manufacturing Content Marketing” report that pose the biggest opportunities for manufacturers. How to identify and fix misalignment in B2B marketing.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 8, 2010
[B2B] The Secret to Successful Email Marketing: Testing
The Secret to Successful Email Marketing: Testing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Email Marketing Tips A/B testing best practices Modern B2B Marketing targeted email marketing Hate it or love it, email marketing is here to stay. Testing important factors impacting opens (i.e. Offer.
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[B2B] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
However, in my experience, I have found that there are five absolute must-have positions that the majority of best-in-class B2B companies employ. Must-Have Roles on Your B2B Marketing Team. 1) The Player-Coach. We all know the age-old expression, “There is more than one way to skin a cat.” It all starts with a leader.
CINTELL | MONDAY, NOVEMBER 9, 2015
[B2B] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage! Assume nothing.
B2B MARKETING INSIDER | THURSDAY, APRIL 28, 2011
[B2B] Blogging Is Good Business – 8 Tips To Get It Right
The B2B Marketing Insider Blogging Tips. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. You accepted a while back that social media needs to be an important part of the marketing mix. Company websites with a blog get 55% more visitors. Inbound marketing leads cost 62% less than outbound.
SAVVY B2B MARKETING | THURSDAY, APRIL 28, 2011
[B2B] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
While this level of editing isn’t feasible for most B2B content marketers, there is a lot we can learn from The Onion ’s editorial process. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. How the process works. Focus on headlines.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 24, 2015
[B2B] 7 Essential Roles for a Successful Content Marketing Strategy
The post 7 Essential Roles for a Successful Content Marketing Strategy appeared first on B2B Marketing Insider. All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Content Marketer / Editor. Community Manager. Analytics. Designer. Curation.
INBOUND SALES NETWORK | WEDNESDAY, DECEMBER 28, 2011
[B2B] TOP 10 Inbound Sales Blog Posts of 2011
The 3 B2B Lead Generation Lessons I Learned From Steve Jobs. 8. How the B2B Buying Process Has Changed. 6. 2011 has been a great year for Inbound Sales Network, we have seen our sales grow by over 200%, our web traffic increased by over 400% and many many new team members. Demand Generation vs. Traditional Marketing Agencies. 7.
NETLINE B2B MARKETING | TUESDAY, MARCH 19, 2013
[B2B] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
The post 6 Ways To Supercharge Your Demand Generation Machine [Infographic] appeared first on B2B Marketing Blog. Demand generation is not simply an ad hoc email campaign or a one off webcast. It is a holistic and complex approach to marketing involving multiple areas of the organization. Enjoy NetLine’s Demand Generation Infographic!
MARKETRI | WEDNESDAY, OCTOBER 3, 2012
[B2B] Marketri LLC Launches Online Professional Development Seminar Series
DOYLESTOWN, Pennsylvania (October 4, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has developed a series of online training sessions (“webinars”) to present to its professional services clients.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[B2B] 7 Personality Traits of Top Salespeople – from Harvard Business Review
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Sales Expert Jill Konrath. Quota achievement. Modesty. Steve W.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 9, 2010
[B2B] Finding The Time To Tweet or Blog?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Augmented Reality For B2B Marketing in 2011?"
MARKETING INTERACTIONS | MONDAY, FEBRUARY 6, 2012
[B2B] Expectations and Experience are the New Competition
For years, B2B marketers have been worried about competitors' products and solutions. read a lot of research that delves into the opinions and thoughts of B2B buyers. Online publishing is the new version of one-upping. Competitor A just published a cool infographic, we need one, too!). And they expect it on their terms. Expertise.
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[B2B] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Additional segmentation can include company type (B2B, B2C, B2G, etc.) or company size. This article originally appeared on The Artillery B2B Marketing Blog (photo credit: The Bait via photopin (license) | Charts: HubSpot ). Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 5, 2014
[B2B] The A to Z of Inside Sales Training [Infographic]
Please feel free to share this infographic with other B2B sales professionals who would like to improve their training processes. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. And the people who can help the most with that task may be closer than you think.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 13, 2015
[B2B] Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]
Regardless of what side of the aisle your customer falls on, be it the B2B or B2C side, their experience is broken. Remember when you were a kid and you heard the word "essential?" " It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Crossing Channels. Marketing Efficiency
VIEWPOINT | TUESDAY, OCTOBER 6, 2015
[B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. Click here for part 1 , part 2 , part 3 , and part 4 ). It's not a distraction.
B2B MARKETING INSIDER | THURSDAY, JANUARY 17, 2013
[B2B] 10 Common Sense Ideas To Raise Your Klout Score
The post 10 Common Sense Ideas To Raise Your Klout Score appeared first on B2B Marketing Insider. In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. here we go… What is Klout? Comment.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 4, 2011
[B2B] Savvy Week in Review: February 3
Still, despite the inclement weather and long string of unexpected snow days, our friends and colleagues in the B2B marketing world are still managing to rise above it all and produce some stellar blog posts. It shouldn't come as any surprise - it is February after all. So, forget that there's yet another storm bearing down on you.
B2B MARKETING INSIDER | TUESDAY, APRIL 16, 2013
[B2B] Marketing Is In The Throes of A Buyer Revolution
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Marketing Is In The Throes of A Buyer Revolution appeared first on B2B Marketing Insider. You can follow Tony @ TonyZambito, on Linkedin , Google+ and soon on TonyZambito.com.
KEO MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[B2B] Marketer’s Guide to Blending Search and Display
KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently. Specific Media ).
SAVVY B2B MARKETING | WEDNESDAY, JUNE 23, 2010
[B2B] 9 Reasons Why White Papers Still Matter
In Is The White Paper Dead for B2B Marketing? That said, B2B marketers – particularly those selling IT products or services – need look no further than the research results to see why white papers are still an important part of the mix. 1. Eccolo Media 2009 B2B Technology Collateral Survey Report 3.
DIGITAL B2B MARKETING | THURSDAY, JUNE 9, 2011
[B2B] Three Reasons To Stop Calling Customers “Assets”
About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Customers Drive Your Business, They Are Not Your Assets.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 25, 2014
[B2B] 5 Books to Recharge Your Strategy in 2015 and Beyond
Pulizzi offers real world examples of both B2B and B2C companies leveraging smart content marketing to drive real business. For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. Check them out! 1. The book will be available January 6. 2.
TOMORROW PEOPLE | MONDAY, JUNE 18, 2012
[B2B] FREE 1 Hour Content Marketing Seminar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – Lead generation in a B2B software company. marketing return on investment (ROI). Book Your Place Today. You will learn: How to drive relevant traffic to a website or blog.
MARKETING INTERACTIONS | THURSDAY, JANUARY 3, 2013
[B2B] Content Marketing Requires More Than Content
Lately, I've been receiving calls from B2B sales executives in search of how to use content to drive pipeline momentum. Many of their companies have marketing teams that are doing good work. They aren't talking incessantly about themselves. The content isn't overly product focused. But this is where the rubber meets the road.
FEARLESS COMPETITOR | THURSDAY, JUNE 2, 2011
[B2B] Forrester find most companies still have small interactive marketing departments
reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations according to a new report from Forrester Research. Lead Generation Companies | Companies struggle with small interactive marketing departments. Only 1 out of 5 large companies have more than 100 people in interactive marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[B2B] Introducing the Oracle Marketing Cloud
Only Oracle offers a unified Modern Marketing platform with integrated cross-channel marketing, content marketing, social marketing, and data management for enterprise B2B and B2C—all designed to help you create and attract ideal customers. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Accenture. 2.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 7, 2015
[B2B] 3 Steps to Stellar List Building
Good B2B list building affects all aspects of business, including the funnel and pipeline. The best list is the one nobody else has. Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. Here are the key steps to keep in mind. 1.
UNDER THE ARCH | THURSDAY, SEPTEMBER 12, 2013
[B2B] Integrated Marketing Communications Best Practices
By Kathleen O’Neil, Marketing Strategist As B2B markets become increasingly segmented, it follows that these market segments … Continue reading → The post Integrated Marketing Communications Best Practices appeared first on.
B2B MARKETING INSIDER | THURSDAY, AUGUST 4, 2011
[B2B] Social Media Measurement – Would You Still Do It If There Was No ROI?
Eric asked me to comment, so here is my verbatim reply… I think this is the one of the toughest issues in B2B Digital marketing. And please Subscribe to the B2B Marketing Insider Blog to receive future posts via email. There has been plenty of debate about the ROI of social media. And In the post “ What’s Your ROI?
DIGITAL B2B MARKETING | MONDAY, SEPTEMBER 19, 2011
[B2B] Three Social Media Lessons Learned
Content is one of the biggest challenges in B2B marketing. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. There is no learning like hands on learning. Find the Unexpected. Relationships are Key. Your Turn.
B2B MARKETING INSIDER | MONDAY, JUNE 23, 2014
[B2B] Does Marketing Have A Marketing Problem?
appeared first on B2B Marketing Insider. Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Our customers are tuning out ineffective marketing content. Marketing has a marketing problem.” That’s right.
WEBBIQUITY | TUESDAY, JULY 7, 2015
[B2B] Seven Top Marketing Posts for 7-7
What are the best social networks for b2b social media marketing? Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. With the 4th of July celebration just behind us in the U.S. Looking for advanced Twitter tips?
BUYEROLOGY | MONDAY, JULY 18, 2011
[B2B] Future of Buyer Personas is Social - Part 3
For B2B organizations, this is a tough transition for buried deep into the DNA of their own corporate cultures is the emphasis on pushing outwardly product and sales messaging thus they have little guidance on how to turn B2B buying into a social experience. Image by Cristiano Betta via Flickr. From Art to Science.
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[B2B] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate, From MarketingProfs. Russell Glass of MarketingProfs explains a B2B marketer’s job very accurately. With this said, how can B2B marketers creatively sell some seriously unsexy products? Smart B2B marketing = B2C marketing with a twist!
SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
[B2B] Integrated Marketing and a Chat with Gini Dietrich
You are a B2B marketer. Her work with clients -- both B2B and B2C -- involves designing content strategies, monitoring online conversations, creating marketing campaigns and building a community of fans and users. About the Author: Bhaskar Sarma is a B2B copywriter and a content marketer. Your leads are drying up. Social media.
DIGITAL B2B MARKETING | TUESDAY, JUNE 21, 2011
[B2B] Is LinkedIn Really for Sharing Content?
fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Twitter again.
B2B MARKETING TRACTION | FRIDAY, AUGUST 28, 2015
[B2B] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
To me, this campaign is a good example of what NOT to do in marketing, whether it’s B2C or B2B. A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.
SAZBEAN | WEDNESDAY, NOVEMBER 24, 2010
[B2B] History of Social Media [infographic]
Tags: 6 B2B B2C News & Notes Social Media
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[B2B] Making a Marketing Reality Check
Marketing, especially B2B lead generation , is our specialty at the sales lead generation company Find New Customers.) As a top sales expert and business executive, Michael is well-equipped to advise companies on marketing strategies for sales lead generation. His key point is that marketing is not best left to amateurs. What do you think?
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012
[B2B] “How can we create a lot of great marketing content, really fast?”
But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled: The Rule of 5 for B2B Content Development. I don’t claim to have invented this idea, but since marketing automation is so hungry for content, Ardath’s old idea is as important as every in sales lead generation campaigns.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 22, 2015
[B2B] How To Create Content People Love
The biggest mistake people make in marketing (especially B2B) is forgetting that business decision makers are PEOPLE. This article originally appeared on LizBedor.com , The post How To Create Content People Love appeared first on B2B Marketing Insider. Every single day: 4.5 billion pieces of content are shared every day. Puppies.
B2B MARKETING INSIDER | FRIDAY, AUGUST 21, 2015
[B2B] Why CMOs Need To Embrace Goal-Directed Customer Engagement
Organizations, including B2B, are spending enormous funds to engage customers, yet, the return and results are less than sparkling. The post Why CMOs Need To Embrace Goal-Directed Customer Engagement appeared first on B2B Marketing Insider. It does not take too much thinking or observation to see something is amiss here. The Future.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 15, 2015
[B2B] Why is Mobile at the Heart of the Customer Journey?
She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 2, 2015
[B2B] A strategy to keep up with marketing change
Marketing Profs B2B Forum. It’s hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list. Ready to pick up some great new ideas?
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 24, 2015
[B2B] 4 Lessons in Serving Up Customer Success
We recently launched a new and improved Oracle Marketing Cloud Success Program , a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. Tailor offerings specific to supporting your customers’ success. Be resource-oriented.
WRITTENT | MONDAY, DECEMBER 8, 2014
[B2B] 8 Successful Content Marketing Strategies
LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. Image source. Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?
VOICE-BASED MARKETING | FRIDAY, JANUARY 2, 2015
[B2B] 15 Business Stats for Starting 2015 Off Strong
55% of B2B Marketers plan to increase their content marketing spend in 2015. Social Media B2B). Also from Social Media B2B’s 2015 B2B Content Marketing Report, 86% of B2B marketers are using content marketing. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh). eMarketer). Cisco).
SAVVY B2B MARKETING | FRIDAY, JANUARY 27, 2012
[B2B] Week in Review January 27th
short but vital read for any B2B marketer. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. The New Year has been chock full of great new content from all our favorite bloggers. by @ardath421.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[B2B] The Made to Stick Success Model
B2B Demand Generation | The Made to Stick Success Model. As the authors say, “stories drive action through stimulation (what to do) and inspiration (the motivation to do it) Story-telling is immensely powerful in B2B demand generation. The New York Times best-seller, Made to Stick – contain a model on sticky ideas.
B2B MARKETING INSIDER | TUESDAY, AUGUST 11, 2015
[B2B] The 3 Most Important Content Marketing Questions CEOs Should Ask
This post originally appeared on The Artillery B2B Marketing Blog (photo credit: DonkeyHotey ). The post The 3 Most Important Content Marketing Questions CEOs Should Ask appeared first on B2B Marketing Insider. As CEO of a company moving to content marketing, are you wondering how to set the right course? What is the content’s focus?
LEDGER BENNETT | WEDNESDAY, NOVEMBER 7, 2012
[B2B] 10 Steps to Content Marketing success
Content is at the heart of B2B marketers’ top 3 goals – lead generation, market education and brand awareness. source: B2B content marketing Trends (2012). 4. On average, B2B marketers employ eight different content marketing tactics. 74% of B2B CEOs want Marketers to become 100% ROI-focused. Understand. Decide. Review.
FEARLESS COMPETITOR | SUNDAY, JULY 14, 2013
[B2B] Meet new Marketing Made Simple TV guests!
Under his leadership, Demandbase is focused on evangelizing how account-based marketing drives to a successful B2B customer lifecycle, from awareness building advertising campaigns to retention and loyalty programs. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He also buys all the drinks.
MARKETRI | THURSDAY, MAY 16, 2013
[B2B] CPA Content Marketing: Four Examples of Superb Content by Accountants
B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. As more purchasing decisions are made online and more firms embrace content marketing, only accounting firms with extraordinary content will stand out in the new B2B marketplace.
B2B MARKETING INSIDER | TUESDAY, JUNE 12, 2012
[B2B] Stop Bullying. Support Diversity. #ItGetsBetter [Video]
So instead of talking about B2B Marketing (the topic seems so meaningless in this context), I am sharing with you a video , made by my colleague, Moya Watson (@ MoyaLynne ) with many others from SAP that supports the # ItGetsBetter campaign to stop bullying, support diversity and to stem pointless suicides of those who have lost hope.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 6, 2012
[B2B] Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force
In a recent “Get to the Point” e-mail from MarketingProfs, the topic was “Marketing Analytics” with the subject, “Get Smart.” It contained a very appropriate list of tips — minus one Big Tip that often gets missed in the B2B market. ” She illustrated her point with an example from a mid-size provider of B2B software solutions.
LEADER NETWORKS | FRIDAY, APRIL 22, 2011
[B2B] Building Employee Communities
How do E2E communities compare to B2B and B2C communities? B2B can be a business-to-business, an association with other groups within an association or an NGO with a shared commitment to solve problems, share information and/or learn together. Community champions within an enterprise can be hard to find. Lauren really knows her stuff.
NUSPARK | WEDNESDAY, AUGUST 6, 2014
[B2B] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. Based on the study by B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. LinkedIn Group Tips. Join Twitter. Content is King.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[B2B] 8 Free Research Reports to Guide your 2015 Marketing Plan
In the business-to-business (B2B) arena, a well-known source of tension has often been associated with the delicate relationship between the marketing and sales lines of business. As you finalize your 2015 marketing strategy, be sure to consider the pressures, actions, capabilities, and technology enablers impacting your peers. Good luck!
KOMARKETING ASSOCIATES | FRIDAY, MARCH 15, 2013
[B2B] #SMX West 2013: Top Tips, Tools & Takeaways
As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. KoMarketing’s own Derek Edmond ( @derekedmond ) actually wrote a great post about B2B personas that I highly recommend checking out. B2B Specific Takeaways. Yikes! Do it now.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 8, 2011
[B2B] Do You Know The Most Important Number In Marketing
answered a question on how to measure the effectiveness of B2B Demand Generation using the 4 Vs: Value. And when buyers in the B2B space are ready to start looking for solutions to their problems, they wait longer and longer before they engage with vendors. And most senior marketers rely on some common or standard measures of success.
INBLURBS | WEDNESDAY, DECEMBER 5, 2012
[B2B] On the web you are what you publish… What are you?
An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. Content and social media have become successful ways to get attention from future buyers. … Exactly! This gains trust.
SAVVY B2B MARKETING | THURSDAY, MAY 5, 2011
[B2B] Want to be Essential and Memorable? Teach Your Prospects!
In B2B our sales cycle is one that tends to be long and often requires educating customers on the ROI and value at many levels of the organization and in various departments. Her penchant for collaboration is what drew her to the Savvy B2B team. I have always been someone who leaped before I looked. The Subject Matter Expert.
WEBBIQUITY | WEDNESDAY, JANUARY 19, 2011
[B2B] Best Web Presence Optimization Guides and Tips of 2010
Why B2B Marketers Should Leverage Flickr by Search Engine Land. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term. Whatever. Digg this!
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 3, 2014
[B2B] BMA Keynote Recap: GE and Perpetual Motion Marketing
She is clearly in high demand and a great marketer; her message had immediate impact on the audience of B2B marketers. Comstock says, B2B doesn't mean boring to boring. Beth Comstock , Chief Marketing Officer at GE , kicked off the Business Marketing Association 2014 Conference in Chicago. ” So how does GE market?
FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013
[B2B] The Awesome Power of Guest Posts in Content Marketing
Podcast for OpenViewLabs: Labcast: Newsjacking as a B2B Marketing Tactic with David Meerman Scott and Jeff Ogden. Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. in his recent book.
B-TO-B LABS | WEDNESDAY, MAY 11, 2011
[B2B] Is the White Paper Dead?
It’s no secret that B2B companies are serial white paper abusers. These days, it seems like the answer to all content marketing questions today come with a title page and 8-10 pages of slick thought leadership content. While white papers are perhaps overused and abused by most, our MZ buying study last year pointed out [.].
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 25, 2014
[B2B] Why CEOs Shouldn’t Trust Marketing
Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. As a marketer, that stings. We grossly exaggerate.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 10, 2014
[B2B] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Marketo is talking about it too.
B2B MARKETING INSIDER | SATURDAY, AUGUST 29, 2015
[B2B] Handy-Dandy Guide To Content Marketing
find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. 89% of B2B decision makers say personalized content (e.g., 68% of B2B decision makers depend on the content more this year than last year (Source: Demand Gen Report).
ANNUITAS | TUESDAY, JUNE 10, 2014
[B2B] Why You Need a Content Marketing Strategy
According to the 2014 B2B Content Marketing Benchmark Study by Content Marketing Institute and MarketingProfs, only 44% of B2B marketers have a document content marketing strategy. In addition, only 73% have someone who oversees content marketing strategy. Content marketing is at the heart of what we do as marketers these days.
FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
[B2B] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
In b2b marketing, effective demand generation requires more than just getting your prospects to respond to one or two emails and then passing them off to your sales team – it’s about constantly being in front of your prospects with the right message at the right time. The traditional channels for b2b marketers are phone and email.
NUSPARK | SUNDAY, MARCH 24, 2013
[B2B] Content Marketing: Goals, Issues, Strategies
Targeting Audiences Not Looking for You; Advertising Options for B2B. I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Then proceed.
LEADER NETWORKS | THURSDAY, AUGUST 18, 2011
[B2B] Designing Metrics for Online Customer Communities
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. So, when the "what has community done for me lately" question get launched, panic sets in and people start to make dashboards and spreadsheets and charts galore. e.g. lurkers can get high value!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 9, 2014
[B2B] Needs-Based Marketing for Executive Buyers Today
Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed.
MODERN B2B MARKETING | MONDAY, MARCH 24, 2014
[B2B] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
Whether you’re a B2B marketer or a consumer marketer, you’ll create more meaningful interactions with prospects ( even anonymous ones) by serving them the right content at the right time. If you’re a B2B marketer, you’ll focus more on firmographics (company name, vertical, size, and revenue) and digital behavior.
B2B MARKETING INSIDER | MONDAY, MARCH 23, 2015
[B2B] Storytelling Lessons From Kevin Spacey And House Of Cards
The post Storytelling Lessons From Kevin Spacey And House Of Cards appeared first on B2B Marketing Insider. One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Not exactly…. Don’t Rush Your Storytelling.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 17, 2015
[B2B] 3 Benefits Of Having A Virtual Marketing Team
The post 3 Benefits Of Having A Virtual Marketing Team appeared first on B2B Marketing Insider. The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. Here’s a closer look at three benefits of having a virtual marketing team. 1.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[B2B] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[B2B] 9 Questions On Content Marketing [Q & A]
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 9 Questions On Content Marketing [Q & A] appeared first on B2B Marketing Insider. Here is an overview of my best answers to 9 questions you may be asking. But they take time.
FEARLESS COMPETITOR | SUNDAY, MAY 20, 2012
[B2B] How to Deliver Business Results Using Social Media
As a national speaker for the Business Marketing Association and host of Mad Marketing TV , this was a great opportunity to get in front of many B2B marketing folks. Deep research, careful planning and good content are all keys to success in social media in B2B marketing. My goal was to entertain and deliver a fun and engaging talk.
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[B2B] Meet me at the 140 Conference Long Island on May 26th
Have you seen our new free “cheat sheet – 7 Keys to B2B Marketing Success ? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. (I present at 12:45pm). Register now at [link]. The day will start with coffee and bagels and the speaking will begin at 9 sharp. Jeff Ogden.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[B2B] The Goal of Marketing – Trust
Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. want ME-mail.”
SMALL MANUFACTURER BLOG | FRIDAY, OCTOBER 7, 2011
[B2B] Surprise Your Customers with Direct Mail Love
Derek Edmond ( @derekedmond ), Principal of the search marketing firm KoMarketing Associates, asked some B2B marketing colleagues how SEOs can better align with strategic marketing. B2B Marketing Consulting that Helps You Grow Your Business. "I don't tell you enough how wonderful you are," a client said to me recently. Welcome!