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  • BRANDPOINT  |  TUESDAY, MAY 31, 2016
    [B2B] Getting the Most Out of Your Pharma Release
    Distribution b2b marketing pharma marketingSuccessful content marketing is about storytelling, and health care companies have some of the most exciting and inspiring stories to tell. On top of that, health is one of the few things we all have in common. So why then are so many health care/pharma articles unsuccessful in the mat release space?
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] 2016 B2B Marketing Strategies: Trend Tech-Savvy, Data-Rich, and Customer-Focused
    It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Brands will have to use a more evidence-based strategy and tech-generated insights to build a better brand voice that appeals to B2B consumers.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [B2B] Citrix Email Campaign Crashes on Takeoff
    Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [B2B] There is only one objective in social media: create learning networks
    There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And learning is integral to buying—especially in B2B. There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. little.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [B2B] Get better targeted and more relevant emails from B2B Marketing
    At B2B Marketing, we’d rather be part of the solution than the problem, and that means allowing our members to make better use of our email feeds. Email can be an extremely powerful tool offering recipients immediate access to highly focused content that can significantly aid business decision-making. New areas will follow soon.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 2, 2010
    [B2B] Enabling B2B Social Selling with Social CRM
    Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies. Birdseye View of Social CRM in B2B Sales. B2B Companies Must Keep Pace with the Customer 2.0 Customer 2.0 Enabling Social Selling.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. In this week’s show, we share another lesson on Personality in B2B marketing. They could have hosted a webinar.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 23, 2016
    [B2B] Beauty Bloggers: Top 100 Influencers and Brands
    Influencer Identification b2b marketing BBloggers Beauty Bloggers Beauty Blogging influence influencer influencer engagement influencer identification influencer marketing influencersNo stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. WHAT ARE THE EXPERTS SAYING? Heidi.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 24, 2014
    [B2B] This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!
    B2B social media Behavioural economics mobile twitter Multi-device Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Twitter turns 8. Read more about the tool here: [link]. What was your first tweet? Where we’ve been this week. Read a review of Kahneman’s book here: [link].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [B2B] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B MarketingMy social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. Here Content marketing is not new. Just say Google us.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [B2B] Infographic Art: The Types and Trends Marketers Need to Know
    Infographic Art: The Types and Trends Marketers Need to Know was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Content Marketing b2b marketing content marketing infographics lead generationby Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 17, 2016
    [B2B] What do Data Solutions Mean for Marketing Technology?
    B2B data and database marketing are now an integral part of virtually every decision-making process. In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. In the past, marketers have had to operate blindly through trial and error, but this is no longer […].
  • HG DATA  |  WEDNESDAY, OCTOBER 5, 2016
    [B2B] 6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round
    Business Intelligence Tech Startup Uncategorized B2B CFO HG Data Hiring HR Human Resources series b funding Startup technologyBecause forewarned is forearmed. If you’re closing on a Series B round of funding, you are about to enter into one of the hardest phases in growing your business. Yes, you’ll have the money to buy what you need.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 5, 2013
    [B2B] What To Do With Your Detractors
    Most B2B customers will forgive your first few mistakes, so you have to screw things up more than a few ways to get some of them into snit big enough to burn you. CRM Getting & Losing Business Random Rants B2B marketing bizmarketer customer service detractors Elizabeth Williams linkedin Net Promoter Score porcupines But not you.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] “Content Rules” Is a Desktop Reference for Social Marketers
    There’s even a chapter devoted to B2B marketing, an often overlooked category that the authors assert can be just as innovative as the consumer marketing sector. B2B Book Review Tips blogging marketing ann handley cc chapman content rules writingBy that metric, pages 157-168 of Content Rules are worth the cover price alone.
  • CONFLUENT FORMS  |  THURSDAY, DECEMBER 15, 2011
    [B2B] The World isn't flat; use location to your advantage
    best practices western massachusetts advice local first b2b small business sales businessGlobalization isn't a force to be reckoned with. where the labor is significantly cheaper for a variety of reasons. How can you compete against firms that will do the same work as you for a fraction of the cost? Do you cut rates?
  • MODERN B2B MARKETING  |  MONDAY, MAY 14, 2012
    [B2B] Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
    In B2B marketing , however, marketers tend to be driven by what your product is and what it does – features and benefits. But the last time I checked, a B2B prospect has the same brain as every other human. B2B Marketing Marketing Automation Tips b2b marketing thought leadershipMessaging to Stimulate the Old Brain.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [B2B] Top 3 Reasons Your Content Marketing Program Fails
    Everyone in B2B marketing says content marketing is important. And yet most B2B marketers don’t feel like their content marketing is effective. Time and time again, B2B marketers keep making the same mistakes. Related: Why Your B2B Marketing Content Sucks. Stats available from CMI’s benchmark report ). Sorry.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 11, 2009
    [B2B] Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
    Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. The results?
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 14, 2010
    [B2B] How, When and Where Buyers Want Case Studies
    For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Share: Tags: B2B marketing Case studies in the sales process Using Customer Stories It’s just really good stuff!
  • B2B LEAD BLOG  |  THURSDAY, SEPTEMBER 24, 2009
    [B2B] How to Find More of Your Best Customers – B2B Marketing and Sales Tip #261
    Do you know who your customers are?  Not just by name, but do you know what they actually do, why your product is a good fit for them?  Better yet, do you know what makes some of your customers less than a good fit?  Here at ReachForce we try to
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 18, 2010
    [B2B] Social Media for B2B Licensed Brands
    Many B2B companies produce licensed items as an extension of their product line. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing to consumers, it is the job of manufacturer, the b2b company in this case, to market these products to the retailer. Join Together with other Licensees.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [B2B] 5 Ways to Get Started With Closed Loop Marketing
    Ways to Get Started With Closed Loop Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Lead Nurturing Lead Scoring Sales Marketing Alignment Closed Loop Marketing data management sales and marketing alignmentIt is difficult to imagine the world without them now!
  • SALES ENGINE  |  MONDAY, DECEMBER 7, 2015
    [B2B] Will content marketing ever eliminate the need for salespeople?
    still required my doctor to give me the correct diagnosis—and I think it’s the same in B2B sales. Take a look at the infographic below to see how content marketing should complement the complex B2B sales cycle. It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. SEO is dead.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. For B2B marketers, this environment requires a renewed focus on three elements and one major change. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Best and Worst Stats of 2014
    Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
  • B2B LEAD BLOG   |  THURSDAY, JUNE 2, 2011
    [B2B] Traits of the Best Teleprospectors
    Tweet Last month’s webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo , prompted a great question: “What should I look for in a teleprospector?”. Share and Enjoy: B2B Telemarketing Human Touch Inside Sales Leadershipin the sales process. The focus to follow process.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] Google+ for B2B Marketing and Branding
    Wondering if an active Google+ account is a good way to engage your B2B company’s customers and prospects? If you understand how social networks can help your B2B business tap into a sizeable market both on and off Google+, you might stop wondering and start +1ing. Here are some facts to consider
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [B2B] Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
    B2B Marketing Content Marketing 2015 marketing planning The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Many  hours are spent on dissecting data, dreaming up ideas, and putting together thick decks. Why does this happen? The usual cause is one of two reasons: 1. Marketing Initiative.
  • WEBBIQUITY  |  TUESDAY, APRIL 27, 2010
    [B2B] How Marketers are Using Social Media for Business: New Report
    B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side. How much time?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [B2B] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Knowing that everyone loves a good story and that the digital marketplace is teeming with potential audience members, your B2B marketing can take a hint from Hollywood. Notice we said “character,&# not “a character.&# We are not suggesting every B2B brand join up with a cartoon superhero. ?. Gary Vaynerchuck.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [B2B] 2011 Sales & Marketing Success Conference
    Filed under: Conferences Tagged: b2b sales , crm 2.0 , Enterprise 2.0 , linkedin , Sales 2.0 , sales productivity , Social CRM , social selling. Conferences b2b sales crm 2.0 Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession. Must-do’s to Leverage Social Selling.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [B2B] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    According to the B2B Content Marketing 2015 Benchmark Report , published by Content Marketing Institute and MarketingProfs, a vast majority (70%) of the most effective B2B marketers are creating more content than they did one year ago; however, not even half (44%) of those marketers have a documented content marketing strategy.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide on Trends for 2016
    New Guide Predicts B2B & Inbound Marketing Trends for 2016. To assist marketers in their strategy planning, KEO Marketing just released a guide entitled, “ 10 Trends B2B Marketers Can’t Ignore in 2016.”. Phoenix, AZ.  Interested individuals can download this complimentary marketer’s guide from KEO Marketing here.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [B2B] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. How to Scale B2B Paid Search. Bonus.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [B2B] Lead Generation is Crippling Demand Generation
    When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. These terms are often used interchangeably by B2B marketers. Lead generation and demand generation, although related, are at odds with each other.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [B2B] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Sales and marketing are butting heads. Highly scored leads aren’t converting.
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [B2B] Help Your Favorite Local Businesses Get Found on Google
    B2B Marketing Search Engines search marketing google google maps google places local advertising retail marketingAccording to various industry statistics, a large percentage of consumer search activity is related to location. At no cost to them. Think of that page as your Google business listing. photos and videos. customer reviews.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [B2B] How To Write a Privacy Policy for Your Website
    B2B Web StrategyIf you are a business, and you have a website, you should have a privacy policy. Period. privacy policy outlines what a website collects and does with any information provided by visitors to that website. privacy policy is not the same as Terms of Use. Terms of use dictate, in a very specific, [.].
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 18, 2012
    [B2B] Before Deep Diving Into B2B Social Media Marketing.
    As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. ” Are you a B2B marketer who’s active in social media? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. Break a leg, Trish!). James Rogers, Hoovers.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] This is the week that was: The science of Christmas charm
    The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. With the B2B awards just around the corner, we thought it was high time to start shouting about some of the great work we have done over the last year. B2B Marketin
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 28, 2011
    [B2B] B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships
    Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. The internet has given us a new type of relationship we never would have had without it: online relationships. And though they occur online, our brains understand them the same way as offline relationships.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [B2B] B2B Hubs Or PPC? Are All Leads Created Equal?
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. ONE COMMENT ON B2B Hubs Or PPC? Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Good leads. 
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [B2B] A blueprint for customer service excellence
    Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company It minimises the effort the customer needs to put in. perspective.
  • THE POINT  |  FRIDAY, JUNE 11, 2010
    [B2B] New White Paper: Top 10 Tips for Lead Nurturing Success
    Note: I’ll also be presenting on the same topic at 1:30 PM PST on Tuesday, June 29 as part of the Focus Interactive Summit: Mastering Lead Management, an online event featuring B2B thought leaders like Ardath Albee, Mac McIntosh, and David Raab. Just getting started with lead nurturing? Recently invested in marketing automation software?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 31, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014
    Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B. B2C doesn''t have to own Facebook; B2B can be successful in this realm, too.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 5, 2012
    [B2B] Find Out Who Makes the Decision to Buy
    In a sea of corporate decision makers, you need to know which one will decide to buy your products or services.  If you are a B2B sales specialist, you will need to evaluate the buying strategy of your prospect in terms of the buyer(s) that you will be dealing with. The first, and most important, step is to identify them.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [B2B] 3 Tips for Conversion with Mobile Ads
    Megan Webb-Morgan is a blogger and web content writer for B2B lead generation resource , ResourceNation.com. B2B Marketing Mobile Marketing mobile adsWith the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. Cut out the clutter.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 24, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyMetro Area. “eMagine was a wonderful company to work with to redesign the MicroAutomation website.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [B2B] Marketing Leadership: 5 Steps To Learning Agility
    At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility  by my friend Carla Johnson. Last summer, I joined 800+ B2B Marketing leaders at the annual Business Marketing Association conference in Chicago.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [B2B] Is Sunday the New Tuesday for Email Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Email Marketing Testing b2b marketing email best practices Modern B2B Marketing One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” But I’d like to question that theory. Maybe. Maybe not.
  • OVERGROUND  |  FRIDAY, AUGUST 14, 2015
    [B2B] The Right B2B Ecommerce Digital Marketing Mix
    More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory
  • SNAPAPP  |  TUESDAY, MARCH 1, 2016
    [B2B] How B2B Marketers Are Using Interactive Video [Infographic]
    What they found is  staggering : take a look at  our interactive infographic  to find out how B2B marketers are winning with interactive video Did you see “ The Social Network ”? Remember that scene with Justin Timberlake as the founder of Napster, giving advice to a young Mark Zuckerberg? . You know what’s cool?” You know what’s cool? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 4, 2016
    [B2B] What CMOs Really Think About Account-Based Marketing
    There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. Find out what today’s CMOs are really thinking about ABM by downloading the Argyle survey: Account-Based Marketing: The New Star of B2B Marketing. Is it resource intensive or scalable? An optional component or core pillar?
  • THE ROI GUY  |  THURSDAY, APRIL 29, 2010
    [B2B] Today's Most Significant Challenges for B2B Marketers to Overcome
    MarketingSherpa , indicates from their latest research, “The call from the sales force is not Give us more leads -- it’s Give us better leads.” In their annual B2B Marketing Benchmark Survey of 147 Marketing Executives, MarketingSherpa indicates the top challenges for marketing, all of which point to Value Marketing Tools as a potential solution.
  • B2B COMMUNICATIONS  |  THURSDAY, APRIL 2, 2015
    [B2B] Why the Executive Editor of LinkedIn Changed His Headline
    Like alot of B2B marketers, I used to write headlines with numbers in them whenever possible — thinking they work the best. Here's what made me change my mind. Performance
  • THE POINT  |  MONDAY, AUGUST 24, 2009
    [B2B] Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?
    Tags: B2B Marketing Demand Generation Lead Management Lead Nurturing lead generation telemarketing appointment setting b2b demand generation b2b lead generation Cold Calling
  • THE POINT  |  MONDAY, AUGUST 10, 2009
    [B2B] Marketo’s Ebook: A Lesson In Content Marketing
    Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo
  • THE POINT  |  TUESDAY, JULY 21, 2009
    [B2B] Novell Webinar Invitation Needs a New Approach
    Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 28, 2008
    [B2B] B2B Marketing Confidential: Check out Tom Shin's Basketball Blog
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Anyway, its not B2B, but I guess its marketing, and the auction thing is borderline analytics. View my complete profile
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [B2B] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel , the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. There is no doubt that within the world of B2B we are living in a consensus buying era. The Chief Marketing Technologist?
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [B2B] Treat Your B2B Customers Like Vanderbilts
    Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Increasingly, B2B companies are using social media tools and connections to seek out new vendors and partners. Related posts: Google can find your B2B Company, but can your Customers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [B2B] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. 42% of B2B marketers plan to test or deploy marketing automation this year (DemandGen Report). It’s marketing automation that makes that happen.
  • EMEDIA  |  FRIDAY, SEPTEMBER 9, 2016
    [B2B] Day in the Life: 3 Tips for Marketing to Marketers
    B2B marketers not only need to know their audience, they need to know that the audience knows all the tricks. Our recent interview with Shawn Finder provides new insights into marketing to marketers. Marketing to marketers adds a level of “meta” to your audience.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] 5 B2B Social Media Posts to Wrap-up the Week
    The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. However, please review the B2B statistics with caution. The State of B2B Social Media Marketing [INFOGRAPHIC]. Another discovered that 46% of B2B marketers thought social media was irrelevant. startups.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [B2B] Guest appearances of the Fearless Competitor
    Lead Generation Companies : Guest appearances of the B2B lead generation company Find New Customers. Here are 3 recent guest appearances for Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers. Jeff Ogden hosts the B2B lead generation rounDtable for Focus.com. Jeff Ogden. Enjoy! Ogden.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Sales & Marketing Alignment b2b marketing CMO CRO Revenue Performance Management RPM sales and marketing sales and marketing alignment sales and marketing strategiesby Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. How’s he solve it?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [B2B] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    B2B Online Marketing Blog Demand Generation As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. The cloud commerce provider asked 1,046 U.S. adults questions pertaining to their online services use, as well as their product use. Don’t believe me?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [B2B] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” The B2B Lead Roundtable Group’s rules are strict. Especially on social media.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [B2B] Savvy Week in Review - May 4
    On-demand Sessions from the B2B Content2Conversion Conference via @ DG_Report. New Research: B2B Content is a Dead End by @ wittlake. Eric Wittlake shares the results of his informal survey of white papers produced by 10 large B2B companies. B2B Content Strategy Should Never Be a Wallflower – by @ardath421.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 19, 2010
    [B2B] Software Consultancy: Why MA Is Hot
    It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. All of which begs the question: Which of these specific hurdles is most critical, and where do B2B vendors need help getting the benefits of MA software?
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [B2B] 9 More B2B Leaders rely on Alinean for Value Selling / MarketingTools
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new economic buyer demands. They do if they are.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 28, 2010
    [B2B] BlackBerry Challenges B2B Marketing Manager to Succeed
    With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone. Be Creative. Be Ambitious/Passionate. Know Your Customer. Simple.
  • OVERGROUND  |  SUNDAY, MARCH 13, 2016
    [B2B] How To Kick-Start Your B2B Content Marketing Strategy
    The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 18, 2015
    [B2B] What makes a good marketing leader?
    The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here.
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [B2B] What Christmas Taught Me About Content Marketing
    Content Marketing Manufacturing b2b content marketing content content marketing strategy By now, you’re probably sick of the holiday season. But, I have to bring it up one more time because this Christmas I learned some truly valuable content marketing  lessons from a holiday movie you’ve probably seen— Miracle on 34 th Street.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 25, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 17 – “It’s only coconuts!”
    Jeff Ogden is the President of the B2B lead generation company Find New Customers. You can download the free white paper on B2B lead generation white. Do Salespeople want more (and better) leads? Yes, indeed! Thank you, Dr. Seuss! ). It’s another fun Friday at Find New Customers. It’s Only Coconuts! Laugh and Learn
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [B2B] Why B2B Blogs Aren’t Achieving SEO Success
    MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In some cases, this may be okay, but in most cases not. b2bmarketin
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2011
    [B2B] Adventures In A/B Testing: Balluff Explores Its Funny Side
    Marketing Measurement A/B testing animation b2b marketing Balluff email Email Marketing lead management marketing automation Paulina Johnsonby Jesse Noyes | Tweet this. Sometimes a pet project can transform your marketing campaigns. Case in point: Balluff. German brand with a U.S. headquarters, told me recently. Paulina said. Share email.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [B2B] Unclutter Your B2B Social Media Sources
    Managing a social media presence for a B2B company or client takes time, and one of the things that should always be in the back of your mind is how to make it more efficient. Related posts: Updated: B2B Marketing Twitter Lists to Follow Back in November when Twitter Lists were released, we published. RSS Reader. Twitter. LinkedIn.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 2, 2011
    [B2B] B2B Marketing Events Around The World - Dec 2011
    Download advanced content from our B2B Marketing Idea Series The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for December. Click this event's title above to know more.
  • B2B MARKETING ONLINE  |  TUESDAY, MARCH 30, 2010
    [B2B] Iconic advertising: A successful formula for international B2B creative?
    In a recent survey by B2B Marketing Magazine over 1 in 4 respondents claimed that developing creative that can work internationally is the most significant marketing challenge facing their organisation. The third challenge, particularly so for B2B brands, is the variation in the relative development of the brand across its markets.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 29, 2011
    [B2B] Jeffrey Hayzlett at the Aprimo Marketing Summit
    B2B Lead Generation | Jeffrey Hayzlett – Laugh and Learn part 2. You can follow Jeffrey on twitter here. (I hosted the B2B track there!) Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Jeffrey Hayzlett. Need a good laugh this Friday? He was terrific! Thank you, Aprimo.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [B2B] 12 Reasons Why Bill C-28 is Good News
    How to be The Sally Field of B2B Email. Direct Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing direct marketing Elizabeth Williams email marketing Hand-Wringers linkedin social media Also known as Canada’s Anti-Spam Legislation or CASL, this bundle of joy comes into effect on July 1st.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [B2B] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation individualization Marketing Automation Software Marketing Personalization marketing segmentation Personalized Content predictive personalization
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoAfter all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Those are your donkeys.
  • B2B IDEAS @ WORK  |  THURSDAY, FEBRUARY 2, 2012
    [B2B] B2B Marketing Lessons From Broadway Joe: Can't Wait to Win
    Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.”
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing Events Around The World - November 2011
    She will give candid advice at the about setting the right expectations for launching B2B marketing automation initiatives. November 9, B2B Marketing Conference 2011. Download advanced content from our B2B Marketing Idea Series The changing nature of our industry propels us to stay on top of the latest trends. Washington, D.C.:
  • DIGITAL B2B MARKETING  |  MONDAY, JUNE 11, 2012
    [B2B] Three Reasons Content Curation is Overrated
    B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Prospects want to know what you think In enterprise B2B sales and marketing, prospects want to understand how you view their marketplace, challenges and opportunities. In Summary Is curation valuable?
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Is the Aprimo Acquisition a Good Thing for B2B?
    So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata…  This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.].
  • B-TO-B LABS  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Is the Aprimo Acquisition a Good Thing for B2B?
    So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata…  This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.].
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 21, 2011
    [B2B] BMA Atl Recap: Google Wows B2B Marketers with "Zero Moment of Truth"
    The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. But B2B buyers are different; they don’t walk in the wind turbine store to compare solutions off the shelf. can be critical variables influencing decisions.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [B2B] The Unlikely Pair of B2B and Facebook with Chats
    In a previous post, we discussed the advantages and dynamics of Twitter Chats for B2B companies. Facebook chats present a largely under-utilized tool in the B2B space. At the very least, why not have a chat about Facebook chat next time you’re discussing how to propel your B2B strategy forwards? Do you require an expert?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 10, 2011
    [B2B] Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data
    In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why. If so, remember, this is merely one of 60,000 minutes of revenue-driving information that is unveiled at MarketingSherpa’s B2B Summit. But whatever you do, you must resist. Did you find this valuable?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 5, 2016
    [B2B] Content Marketing for Manufacturers: What’s real and what’s hype?
    That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype? If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. This is only a content summary.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. 
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. The setting is freshly released research from Hybris looking in to online buyer behavior and the current state of online retail in B2B. But how frightened should B2B suppliers really be? What does this mean?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [B2B] [Chart] Would Rebecca Black Make A Good Marketer?
    Email marketing b2b marketing email email delivery Email Marketing Friday marketing Rebecca Black viral video Youtubeby Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#.
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