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  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [B2B] Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
    Tags: cold calling marketing inbound marketing b2b marketing outbound marketing b2b siriusdecisions inside sales sales demand gen b2b sales
  • THE CONTENT FACTOR  |  MONDAY, MAY 3, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 3, the Engaged Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [B2B] 3 Strategic Content Measures Every Marketer Should Take
    Marketing organizations have made leaps and bounds toward becoming more regimented about content marketing initiatives , as 66% of B2B marketer respondents are documenting their strategies, according to the CMI and MarketingProfs B2B Content Marketing 2014 Benchmark Study. Go for the latter! Become sourced as ‘news you can use’.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [B2B] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Talk to any B2B marketer today and she’ll probably agree that being more customer-centric leads to more effective marketing. ” I think this is especially true when we B2B marketers develop personas. Follow Tony on Twitter @tones810.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [B2B] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    Now is an incredible moment for B2B marketing. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. B2B MarketingWe are trending in San Francisco. Awesome.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 4, 2013
    [B2B] This is the week that was: Responsive design, B2B branding and email predictions
    This week McKinsey released a fascinating report looking into the characteristics B2B customers are really looking for vs. the ones companies are most often portraying. UberFlip doesn’t seem to agree either – and this week treated us to a great infographic about where email marketing for B2B is heading next year. Insight of the week.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. Needless to say, it was an interesting exercise. If you do, let’s hear ‘em!
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [B2B] Who Do You Trust? Industry Analysts Reign Supreme
    great article by Kate Maddox of B2B Magazine providing a full overview of the study can be found at: [link]. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello Alineanthis year, but remains dramatically lower on the trust scale than other sources. Vendor Brightspot?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [B2B] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. Revenue Performance Management #DF11 b2b marketing buyer behavior CMO Dreamforce Dreamforce 2011 Eloqua Social Media SolarWinds Steve WoodsYou know this. Share email.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] Sales and Marketing Don’t Mix
    B2B Marketing This one, … Continue reading → Business relationships Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Leadership LessonsMaybe not, but there are 2 superb blogs out there which mix sales and marketing very well.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [B2B] Savvy Week in Review: June 24
    Though most of these are consumer brands, there are some interesting concepts being applied that may also translate for B2B. Ways for Your B2B Video to Compete with Hollywood - via @smb2b. If you are embarking on B2B video, did you know that you're in the entertainment business? Enjoy! What will you do from there?
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [B2B] The Lead Gen Mistakes Marketers Are Making
    Pressed for time, better tools, and a focus on keeping up with the competition, organizations often fall back on a“checklist” of B2B tactics to keep skin in the game. In fact, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. 54% of B2B marketers measure sales lead quality.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] 5 Ways to Make A Killer First Impression On Social Media
    In the world of B2B marketing, is our tryst with our target audience becoming somewhat like the life of Charlie Brown? Social Media B2B marketers b2b marketing digital marketing home sales process social image social impression social media channels social media policies social platforms Charles M. always enjoyed Charlie Brown.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Marketing Big Data: Start this Year with a Plan
    Bridge the huge gap that exists for a B2B marketer between the need to shorten registration forms (for increased conversions) and the need to capture the rich demographic and firmographic information required to fuel lead routing, nurturing, scoring, targeting, and segmentation. Which 25%? Who knows. Identifying target personas. Start here.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Find New Customers at the Aprimo Marketing Summit
    Of course, my interest is in content for B2B sellers, … Continue reading → Business relationships Buyer Personas Demand Generation Find New Customers Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Personal growth Sales-Marketing AlignmentGreat stuff.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [B2B] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. One of the biggest trends in marketing may not even be happening in the marketing department at all. This is not ideology; it is biology. Strateg
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [B2B] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So the problems remain or stagnate and get worse.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [B2B] How to turn a good white paper into a great lead generation piece
    We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. How to Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 8, 2015
    [B2B] Who Do CMOs Mention Most on Twitter?
    Each month we deliver to you - along with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 8, 2009
    [B2B] Sales 2.0 Conference - Interview with Lee Levitt of IDC
    We all know that b2b demand gen has shifted dramatically in this 2.0 Mike: We recently completed a study that showed that with b2b appointments, a third of C/VP execs delegated down , do you see the sales process becoming more of a buying process where the prospects are dictating how we sell? sales b2b sales Conference. Sales 2.0
  • B2B CONVERSATIONS NOW  |  FRIDAY, MARCH 18, 2011
    [B2B] Sales Training Startups Must Read - “Unfunded - From Bootstrap to Blue Chip”
    B2B Marketing B2B Sales FunLately I’ve seen many YASTS (Yet Another Sales Training Start-up) emerging and I cheer when people decide to take the entrepreneurial leap. I’ve done it several times myself and there is nothing more exciting than channeling your past experience into a new venture and hanging out a shingle.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 23, 2011
    [B2B] What are you passionate about?
    B2B Lead Generation | What are you passionate about? Jeff Ogden (@fearlesscomp) is President of the  B2B lead generation  consultancy,  Find New Customers. BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?&#.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    If you still aren’t convinced, consider the top 5 reasons why Dreamforce is the ideal sales and marketing event for B2B marketers: Learn to maximize lead generation success. Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Held Nov. 30pm West Mezzanine 250.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [B2B] Mi6 Agency’s Top Charts for June 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B and B2C Marketers Following the Same Playbook - With the Same Results. “B2B Website Benchmarking – How Does Your Traffic Measure Up?” Sources.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [B2B] You’ve Heard Of Big Data But What Is Big Content?
    Let me know in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [B2B] Earthquakes & Marketers on the Twittersphere [Chart]
    Demand Generation #EE11SF b2b marketing Content Marketing Eloqua Experience Eloqua Experience 2011 lead management Lead Nurturingby Egan Cheung | Tweet this What a week! Eloqua Experience wrapped up yesterday, and it was rocking! Some things we noticed: - The excitement around the keynote announcements was at least 4x stronger than a 4.2
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [B2B] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] New Marketing Automation Report: Venture Funding is Key to Success
    I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. Myth busted.
  • THE CONTENT FACTOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Marketing Success: When Buyers Self-Select
    B2B Buying Cycle Business to Business (B2B) Sales SupportI enjoyed speaking on the Focus Roundtable a few weeks ago on the topic of sales and marketing alignment, along with Dan McDade of PointClear , Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. You can listen to the recording of the event here.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 3, 2012
    [B2B] This is the week that was: A social data explosion
    It’s the B2B community at it’s best. Content, budgets and leads are all important for B2B marketers. The B2B barometer was released recently and this infographic shows off some of the best stats from the report. This is the week that was. Marketing wake up call of the week. Take a look here. Social dominance of the week.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [B2B] Email Marketing: Where’s the Innovation?
    In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. While it may be more challenging to innovate within the larger email industry, Adam thinks the B2B space is wide open if you’re willing to learn from your B2C counterparts.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [B2B] How, When and Where Buyers Want Content
    B2B Lead Generation | Content Marketing Tips. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey, basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Content marketing is huge today. Clearly, they want detailed stories.
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
  • LEADER NETWORKS  |  MONDAY, JANUARY 23, 2012
    [B2B] Community Managers, Unite!
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Happy Community Manager Appreciation Day (#CMAD)! Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more. Community Manager Appreciation Day #CMAD
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Jeff Ogden, the Fearless Competitor.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [B2B] Adding Marketing Automation to your Digital Mix
    by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. digital mix can include blogs, social networks, video channels and/or websites. Email integration.
  • IKO-SYSTEMS  |  TUESDAY, JANUARY 26, 2016
    [B2B] 5 Quick and Dirty Tips for Cold Emailing
    sales method B2B prospecting prospect prospection sales repsOne of the realities of prospecting is the daunting task of composing cold emails. You have an intimidatingly blank canvass with which to convince your lead that you’re worth talking to. Where do you start crafting an email that will get their attention (in a good way!) The Takeaway.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Brands Gone Wild
    The opposite also happens to perfectly good B2B brands who let ad networks at their blogs and other assets. Branding Random Rants B2B marketing bizmarketer brand dissonance brand reputation branding branding partnerships Elizabeth Williams linkedin value propositionAfter all, you have standards. We’ve all seen it. ” David!
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Transform Your Marketing by HubSpot
    B2B Lead Generation : Transform Your Marketing by Hubspot. The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. But what Hubspot did needs to be shared. It’s simply that good.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 13, 2016
    [B2B] Here’s Why I’m Putting My 20+ Years of Marketing Experience to Work at InsideView
    B2B technology is advancing faster than most of us can […]. Happy New Year! I’m Joe Andrews, and I’m thrilled to become an official Insider at InsideView! One of my areas of focus as I lead our product and solution marketing will be to evolve and strengthen our Go-To-Market strategy. Why should this matter to you?
  • THE CRAP REPORT  |  THURSDAY, JANUARY 21, 2010
    [B2B] So You’ve Got Your Own Teleprospecting Team
    Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting Managers strategy Team Building teleprospecting Training
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 19, 2016
    [B2B] InsideView Makes G2 Crowd’s “Best of 2015 User’s Choice” List
    G2 Crowd is kind of like Yelp for B2B software. They’ve collected more than 50,000 user reviews to help software buyers make better purchasing decisions. In 2014, we were named a “sales intelligence leader” by G2 Crowd. Last year, we were named a leader in G2 Crowd’s Grid report for sales intelligence tools.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [B2B] Six Steps For Delivering On The New Vision In Marketing
    The report states that “ social media remains in an experimental stage for most B2B companies.” In addition, the proliferation of video content and mobile platforms is straining brands ability to design and to  deliver a consistent user experience on these real-time and highly visual mediums. Observations Driving New Visions In Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [B2B] Social Media Lies, Damn Lies and Statistics
    claim that it influenced their technology buying decision. Eric Wittlake (@ wittlake ) was quick to hit one of the main issues in his post earlier this week:  social is not about selling. also found the title of the article to be a bit provocative. And misleading. And potentially dangerous. So briefly, here’s my view. Photo Source.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [B2B] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 26, 2011
    [B2B] “I really need to become a better golfer”
    We’re using golf to illustrate a mistake B2B marketers make each and every day when they post an opening for “lead generation expert&# on Linkedin. What is the best way to improve my golf game? sales funnel sales-ready leads Social Media value proposition voicemail strategies webinars
  • AVITAGE  |  MONDAY, JANUARY 11, 2016
    [B2B] Changing Your Sales Mindset
    This is a question I regularly ask B2B sales professionals, especially those with new customer acquisition responsibility (hunter), more than an account maintenance (farmer) role. I get all kinds of answers. Create vs Find Opportunities I want to speak primarily to B2B sales professionals who sell […]. What is Selling?
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [B2B] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [B2B] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    And there’s really no easy way to put it: sales isn’t really using the content that B2B marketers create. The sales-focused tactics successful B2B marketers are practising. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless. Getting to the Root of the Problem.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Your Turn.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [B2B] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Why Worry, When There Are Safeguards You Can Take Now Social Media for B2B Sales – What’s Your Plan? B2B Sales Public Relations Social Media and the Law Social Media Marketing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Stop Clubbing Small Businesses — It’s Cruel
    Random Rants Selling to Small Business Stupid Ideas B2B marketing bizmarketer linkedin selling to small companies Small Business Month Small Business WeekWake the agency! Saddle up the consultants! Loose the hounds! And when they break into a clearing, our aim must be true for we have only 31 days to shout at them. Give me time.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 22, 2011
    [B2B] Why We Need to Stop Writing Plans and Start Making Them
    Awesome Ideas Random Rants annual planning B2B marketing bizmarketer corporate overlords Elizabeth Williams linkedin planning Scenario plansSo did you take my advice and text your 2012 marketing plan to your boss ?  Well, maybe next year. In ketchup circles they call it anticipation. COGS will remain constant. What about if CAGR is 5%?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 2, 2011
    [B2B] Sally Step Four: Keep Sales Away From the Email
    Ad Agencies Direct Marketing Random Rants Sales vs. Marketing Stupid Ideas ad agency B2B marketing bad direct marketing bizmarketer direct marketing Elizabeth Williams email marketing linkedin sales squirrelsI am sure there are sales people out there who can write.  I just don’t know where they are.  They cannot write. Here’s why:  .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 6, 2011
    [B2B] Snow, Volcanoes and the Guy in 12D
    Random Rants Airline Anne-Marie Sweeney B2B marketing bizmarketer business travel customer service Elizabeth Williams Hand-Wringers linkedin losing the business passengers snowstorm Weather NetworkIt is snowing in Europe. They are, quite naturally, blaming the airlines. They aren’t being helpful enough”, they moan. Really?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 24, 2011
    [B2B] Put That Marketing Plan Where the Sun Doesn’t Shine
    All Awesome Ideas Metrics & Measures B2B marketing being strategic bizmarketer branding corporate overlords Elizabeth Williams Hand-Wringers linkedin marketing as improv planning PowerPointA while ago we talked about why marketers need to rediscover the discipline of writing a marketing plan. Why, you throw it in a drawer, of course.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 12, 2011
    [B2B] Two Honourable Direct Campaigns
    Ad Agencies All Direct Marketing ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams F-Word G-Spot green marketing linkedin shoemakers childrenJust for the record, I’m not opposed to direct mail or paper or cleverness. Done poorly it’s just junk. Instant cred there. Bizmarketer is Elizabeth Williams.
  • ETRIGUE  |  MONDAY, MAY 30, 2016
    [B2B] Get Started – In-House or Out-House?
    B2B Marketing Lead Nurturing Marketing Automation adopt marketing automation B2B educationI was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [B2B] The Death of Rolodex Marketing
    B2B Marketing Uncategorized #marketing #thought leadership Angie's List B2B marketing decision-making Edmunds.com match.com morningstar.com old boy network online visibility referral marketing relationship-based marketing Rolodex top-of-mind awarenessThe excuses we hear from them most often include: “We’re in a relationship business.”.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 2015 Planning: 9 Webinars to Help
    B2B Content Marketing Trends – Survey Results and Analysis. B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Lead Scoring Marketing Automation Marketing Tips marketing insight webinar marketing Marketing Trends for 2015. Why You Need To Be a Modern Marketer.
  • B2B CONVERSATIONS NOW  |  TUESDAY, OCTOBER 19, 2010
    [B2B] eMarketing Association Conference in Baltimore
    The Power of eMarketing Conference offers an unparalleled experience in best practices, case histories and processes for search marketing and B2B lead generation. Tags: B2B Marketing B2B Sales Lead Conversion EchoQuote will be a sponsor this week at the eMarketing Association’s annual conference in Baltimore (Oct.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 4, 2009
    [B2B] MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"
    Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Mike: Last question, it's the B2B Thought Leaders Curry Poll. Aaron: Run, fast?
  • NUSPARK  |  SUNDAY, FEBRUARY 20, 2011
    [B2B] Is It Time to Start Over with Your Marketing Strategy?
    I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Here’s some thoughts that come to mind: 1. Marketing Strategy
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 5, 2011
    [B2B] Announcement: InsideView’s Sales Intelligence to Come Preloaded in SugarCRM
    Filed under: Sales 2.0 , Sales Data , Sales Intelligence , Social CRM , Social Selling , Technology Tagged: B2B , b2b sales , CRM , crm 2.0 , customer 2.0 , Enterprise 2.0 , Sales 2.0 , Sales Data , sCRM , sugarcon , SugarCRM. Sales Data Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Speaking at the 140 Conference Long Island
    fearlesscomp (Jeff Ogden, President of the B2B Lead Generation  consultancy, Jeff Ogden. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Speaking at the 140 Conference Long Island. Why me? fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [B2B] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. Altimeter’s recommendation is for B2B marketers to climb a “social hierarchy of needs.” And that’s why, for many marketers, your social media marketing stinks! wonder if you need 17.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 23
    B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. Keep in mind that this blog publishes several times and day and seven days a week , so you’ll always find fresh content on b2b lead generation and marketing here. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [B2B] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [B2B] How to Use Social Media for Event Marketing [Infographic]
    As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Check out the complete infographic for more ideas.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [B2B] Messaging Masters: Ensuring Everyone Gets What They Need
    Everything Technology Marketing – A Simple B2B Marketing Framework. B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing and Sales Alignment Marketing Tips VP of Marketing Corner Marketing messaging can mean a lot of things. Let’s start with Positioning Statements –. the target audience. primary benefits offered.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Who is the Fearless Competitor?
    B2B Lead Generation | Who is the Fearless Competitor? Some of you may be wondering about the author of this popular B2B marketing blog. Invited to appear on popular B2B marketing show for the  Sales Lead Management Association. Creator of “ Best B2B Marketing Idea of a Year Award ” won in 2010 by Kinaxis. Here you go.
  • TERMINUS  |  WEDNESDAY, DECEMBER 30, 2015
    [B2B] The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinmeister of Infer
    Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play. This four-stage framework gives us a visual representation of how ABM works alongside predictive analytics to change the way that we think about B2B marketing. B2B #ABM Click To Tweet.
  • BUYER INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [B2B] In Search Of The Number 1 Sales Question
    The objective, to find the one key question that will help the sales person to win the complex B2B sale. The search for the most powerful sales question is ongoing. There are as many sales questions as there are sales techniques. But not all questions have the same power in terms of engaging the customer,
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [B2B] 37 facts on the future of Social Selling vs. Cold Calling
    74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). B2B marketers who use Twitter generate 2X as many leads as those that do not (source:  Inside View ). Social selling is not hard selling.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] Improving Customer Relationships with Marketing Automation
    Best Practices Marketing Automation Revenue Generation Blog B2B RelationshipsWith all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Improving Content. This is important for several reasons.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Why Relevant Content Is Not Enough
    The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening? However, just producing this content is not enough as it is only a part of the equation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). For B2B companies, subject lines that contained the words "alert" and "breaking" performed well. Want that toolkit? Tweet this stat. and 5 p.m.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 1, 2010
    [B2B] The Top 5 Skills You Need to be a Marketable Marketer
    The Top 5 Skills You Need to be a Marketable Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Modern B2B Marketing lead generation marketable marketer Marketing Analytics These include: Analytics skills – Take responsibility for your marketing.
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Is Advertising in New Media Doomed?
    For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But in the healthy sort of relationship between publisher, advertiser, and reader/visitor that you traditionally find in the B2B world, it’s not just a good thing, but a necessary thing. The answer, unfortunately, is not yet clear.
  • THE CRAP REPORT  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Thoughts on the Death of Cold Calling
    Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead?  Not For B2B Appointment Setting.  Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting cold calling Telemarketing teleprospecting What do you think?  .
  • THE CONTENT FACTOR  |  MONDAY, MAY 3, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 4, the Invested Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [B2B] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. The post 7 Content Marketing Lessons From Red Bull Media House appeared first on B2B Marketing Insider. What makes Red Bull different? Video, mobile, online, print.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 14, 2011
    [B2B] 5 easy ways you can improve conversion right now
    And simple A/B testing is so unchallenging, it’s kind of mysterious why so many B2B marketers rebel against actually doing it.  It could be the usual reason… too many things needing done in not enough time.  Or maybe it’s that feeling [.]. B2B Web Strategy Converting
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [B2B] 40 Awesome Marketing Tweets From 2011
    “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. abneedles.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [B2B] Get In On the #EloquaTour Book Giveaway
    Social Media b2b marketing Eloqua eloqua tour marketing automation revenue engine road to revenue social media marketingby Jesse Noyes | Tweet this How do you make an in-person more interactive? This is a question we ask often at Eloqua. That’s why we share photos , presentations and tweets. But we wanted to take it a step further.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] HOW TO: Select the Right Contact Data for a Data Cleansing Initiative, Step 2 of 3 – B2B Marketing and Sales Tip #293
    If you are just joining us, you might want to take minute to get caught up.  Here’s WHY you can’t put your head in the sand and act like you don’t know there’s a problem with your marketing contact (lead) data.  And, here’s Step 1 to this 3-step Data Refreshing
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [B2B] How do we align sales and marketing?
    Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.  At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. appeared first on Circle Research - B2B market research agency
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [B2B] Repurposing Content – Making Blog Posts into White Papers
    In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. Blogs, Blogging Content Development
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [B2B] Carlos Hidalgo On His New Book Driving Demand
    According to Carlos: The book is  a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. During the course of these years, I have also come to learn a lot of what is good and bad about B2B marketing and have tried to put that into Driving Demand. 2. Check it out: 1. ″ 3.
  • CLOUD POTENTIAL  |  MONDAY, AUGUST 1, 2011
    [B2B] What's your most important sales tool when selling something complex?
    I do a lot of work for B2B companies that sell really complex stuff. interview their customers constantly. read more. Content management
  • THE CONTENT FACTOR  |  WEDNESDAY, MAY 12, 2010
    [B2B] Create More Content--With Less
    The toughest part of a B2B marketer's job? 73% say: doing more with less. A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing read more.
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