B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
[B2B] All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
fearlesscomp : My hope is that B2B companies will finally go beyond the bare minimum and craft highly personalized campaigns. Client B2B sales team concentrating on hottest leads. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. It’ V.V.
B2B VOICES | FRIDAY, APRIL 20, 2012
[B2B] 10 Topics for My Social Media Marketing Class
We work hard to give B2B and B2C both their due. 10 Topics for My Social Media Marketing Class is a post from: B2B Voices. 10 Topics for My Social Media Marketing Class. m doing my third go-around this spring teaching Transformative Social Media Strategies , an executive education course at the University of St.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 17, 2014
[B2B] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
This applies to many facets of life these days, but particularly for B2B sales and marketing professionals. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away. They face The Dip and move on.
MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
[B2B] Hello Mr. Customer; It's Me.Your Vendor
According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. Be that as it may, marketers are focused on driving qualified leads as their most important mission. So where does that leave customers? " (American Society for Quality).
MARKETING INTERACTIONS | TUESDAY, JANUARY 18, 2011
[B2B] The Power of Monotony in Content Marketing
I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? It's doubtful in a B2B complex purchase that only one person needs to be convinced to embrace change. Monotony is boring. Monotony is the enemy. Same, blah, blah, blah will just drive our prospects away.
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 29, 2012
[B2B] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
When Scully was torn between outsourcing teleprospecting or hiring someone to do it internally, he turned to the B2B Lead Roundtable group on LinkedIn.“Of Related Resources: New to B2B Webinars? Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? The risk?
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[B2B] Savvy Week in Review - February 3
If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
B2B LEAD GENERATION BLOG | MONDAY, JUNE 11, 2012
[B2B] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
Here are the details of that case study: The Background: The company in the case study was a B2B company (anonymized for its protection) selling data and mailing lists to other businesses. So, how can you, a B2B marketer, replicate the success of this case study? The goal of the page was to capture a lead. Click to enlarge.
FEARLESS COMPETITOR | FRIDAY, JULY 26, 2013
[B2B] How to Create Content Maps That Actually Work in Sales Lead Generation
'How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). It looked like this: Awareness. Consideration of Options.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 7, 2013
[B2B] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
B2B Marketing: On Occam’s razor and value propositions. B2B Healthcare Sales: 5 steps to sell to a financially challenged industry. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. That has not always been his experience. Requests for brochures.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 6, 2010
[B2B] The New Marketing World: Conversations not Campaigns
So speak their language – real metrics, real results.You’d think that would be a no-brainer, but only about half of the marketers surveyed in MarketingSherpa’s just-released 2011 B2B Marketing Benchmark Report spoke to the C-suite about metrics that are important to them or explained results in a way executives can relate to.
MARKETING INTERACTIONS | TUESDAY, MARCH 8, 2011
[B2B] Lead Generation is NOT IT
As the latest research, surveys and reports about content marketing begin surfacing, I'm wondering if B2B marketers are really embracing change or if they're stuck in the past? Lead Generation is a hello and a handshake. Lead Nurturing is the art of building a relationship with purpose. Big difference. Because they're not.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[B2B] Sales and Marketing: The technology behind CRM
Brian Vellmure, Principal and Founder, Initium LLC/Innovantage International , added another advantage of bringing more than just CRM software into the customer relationship management technology picture: The nature of B2B sales has changed in recent years. Tweet Customer relationship management (CRM) is defined a number of different ways.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 12, 2011
[B2B] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. In the intense scrutiny of the B2B environment, they’re talking to peers first…they don’t want to read websites.”
DIGITAL B2B MARKETING | TUESDAY, JUNE 5, 2012
[B2B] The Most Dangerous Opinion in Marketing: Yours
Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value?
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 11, 2013
[B2B] How to Sell to Internet Buyers
The Internet has changed B2B sales. trillion B2B E-commerce business transactions over the Internet in the year 2000 alone, according to the MarketingSherpa B2B Technology Marketing Benchmark Report 2011 , and the numbers are estimated to be much higher now. The competition for B2B sales in the Internet generation is fierce.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
[B2B] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[B2B] Marketing Automation Skills are Scarce: Strategies to Close the Gap
This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, FEBRUARY 10, 2010
[B2B] Cascading detail for sales enablement
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. My guess is that the market is divided into niche marketing consulting firms and B2B agencies like Doremus or Gyro-HSR. Good post Andy.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[B2B] 7 Personality Traits of Top Salespeople – from Harvard Business Review
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Sales Expert Jill Konrath. Quota achievement. Modesty. Steve W.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 27, 2014
[B2B] Smart Sales Intelligence: A Powerful Tool for Marketing
The role of a B2B marketer is in the process of going through a fundamental shift. ' Interested in learning how sales and marketing can work together to close more deals? Join Joe Lucas and Jill Konrath on a webinar today at 10am pacific. No longer are we driven by just click-throughs, lead acquisition, and brand awareness. […].
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
[B2B] Make Your CFO a Social Media Fan
B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users. Employees.
SAZBEAN | TUESDAY, FEBRUARY 1, 2011
[B2B] 12 Tips for Creating a Social Media Content Strategy
If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. It is also difficult to create the right content for your audience.
KOMARKETING ASSOCIATES | FRIDAY, MARCH 15, 2013
[B2B] #SMX West 2013: Top Tips, Tools & Takeaways
As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. KoMarketing’s own Derek Edmond ( @derekedmond ) actually wrote a great post about B2B personas that I highly recommend checking out. B2B Specific Takeaways. Yikes! Do it now.
B2B LEAD BLOG | WEDNESDAY, MAY 11, 2011
[B2B] ReachForce Welcomes New VP of Marketing – Mike Emerson
I spent most of the 1990s building database marketing systems for a whole range of B2B and B2C companies. I am Michael Emerson and I am the new VP of Marketing at Reachforce. I am a true veteran of the information based marketing industry. I spent the past decade as
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 12, 2012
[B2B] Why Marketing Content Needs a Point of View
B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services. Essentially, marketing content — and the experiences it creates — serves as a test drive of what it could be like to be your customer.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[B2B] The Thin Line Between Social Media Marketing and Spam
One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ). You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before.
B2B MARKETING INSIDER | MONDAY, DECEMBER 16, 2013
[B2B] The 25 Best Slideshare Presentations Of 2013
With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider. Did I miss any of your favorites?
BUYEROLOGY | FRIDAY, FEBRUARY 11, 2011
[B2B] The Future of Blogging
Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B Blogging Trends in 2011. I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011. A nice effort from Tony Karrer and Tom Pick!
FEARLESS COMPETITOR | FRIDAY, JULY 23, 2010
[B2B] You’ll find 3 superb white paper on Bto
link] #marketing #b2b. You’ll find 3 superb white paper on BtoB sales and marketing at Find New Customers. And they are free.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[B2B] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. Related posts: Every B2B Company Can't Be a Thought Leader -- But That's Okay. Why is this ?
MARKETING INTERACTIONS | THURSDAY, MAY 26, 2011
[B2B] Stories are the Key to Buyer Engagement
One of the biggest challenges for B2B companies is what they do to keep prospects interested and engaged across a long-term, complex buying process. Especially not for a B2B complex sale. And, with buyers pushing sales conversations to the later stages, the bigger question becomes how to keep them moving to help them get there faster.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
[B2B] Optimizing Your WordPress Business Blog
an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
[B2B] Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
In today’s web-powered b2b marketplace, prospects are doing more independent research than ever before, making it critical for marketers to offer valuable, relevant content for every stage of the buying process. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. They likely create a workaround.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[B2B] Laugh and Learn with Find New Customers – Episode 61 | The Proprietary Journey
Jeff Ogden, President of the B2B Lead Generation and global marketing company Find New Customers – and the host of the very popular show, Mad Marketing TV , shares a marketing lesson each week using wit and humor. We hope you enjoy it and tune in each week for a new show. Marketing Find New Customers Laugh and Learn
MI6 MARKETING AGENCY | MONDAY, NOVEMBER 28, 2011
[B2B] Our Fav Posts, Week of November 21
Source: B2B Lead Blog via @b2bleadblog ) | Read it here. Our Favourite Posts for Week of Nov 21, 2011. How To Be The Best Entrepreneur In The World. Source: Techcrunch via @jaltucher ) | Read it here. Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I. Social Moxie in a Digital Marketing World.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 30, 2011
[B2B] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[B2B] The key to marketing messages – Capture Attention First
B2B demand generation | Content Marketing Tips. Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.). B2B marketers need to capture attention first. The most important first job of your content is to capture the attention of the reader. MECLABS.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[B2B] 21 Fantastic Facebook Marketing Guides
On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? 'Many (most?)
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 29, 2011
[B2B] Prospects DO Judge Your White Paper by its Cover
About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. B2B Technology Buyers Share Their Content Preferences. Why Design Matters in Content Marketing
SMASHMOUTH MARKETING | THURSDAY, APRIL 21, 2011
[B2B] The ROI of Conference Calls vs. Face to Face Meetings
Green Leads measures the sales outcome of our client's b2b appointment setting programs. Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings.
SAVVY B2B MARKETING | THURSDAY, APRIL 28, 2011
[B2B] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
While this level of editing isn’t feasible for most B2B content marketers, there is a lot we can learn from The Onion ’s editorial process. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. How the process works. Focus on headlines.
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011
[B2B] MAI Creates New Resources for the Everyday Marketer
Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed. David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn. Digg this!
B2B MARKETING INSIDER | WEDNESDAY, MAY 21, 2014
[B2B] Event Marketing – The One Secret To Killer Events
” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. But, B2B Marketing Forum’s real success exploded when we started looking at what would grow the event in the long term rather than relying solely on tactics deployed today. 'I have been to a lot of events. Live streaming.
MEASURABLE MARKETING | THURSDAY, NOVEMBER 10, 2011
[B2B] LinkedIn for Lead Generation: 5 Ways to Get Started
If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. Recruit Staff via LinkedIn. Go Team! Start an Invite-Only Group.
ANNUITAS | TUESDAY, AUGUST 14, 2012
[B2B] Who is Marketing’s Customer?
It’s a common refrain used by many to drive the thought of marketing-sales alignment in B2B organizations. However, the reality is that the most successful marketing and sales organizations have come to understand that they each have the same customer: the B2B buyer. We’re in a new phase in the B2B landscape. Doesn’t matter.
DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
[B2B] Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
Beyond infographics, are you seeing B2B marketers create content that is worth pinning? The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[B2B] Could Facebook become a Lead Nurturing platform?
Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. very powerful side benefit of being on the Facebook platform. Tweet This!
SAVVY B2B MARKETING | FRIDAY, JUNE 17, 2011
[B2B] Savvy Week in Review - June 17
School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey. Step Model for a Killer B2B Content Marketing Strategy by @leeodden.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 6, 2009
[B2B] Savvy Week in Review - November 6
Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media via @MarketingProfs Looking for proof that social media is worth your time? 35 Content Ideas for B2B eNewsletters and Blogs – by @galendy Not sure what to write about? Is it really November?! Look no further. Here it is.
FEARLESS COMPETITOR | TUESDAY, JUNE 15, 2010
[B2B] Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. As a marketing expert, Craig, what are you observing in B2B sales? The economic challenges of today are a major problem for B2B sellers. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
MARKETING INTERACTIONS | TUESDAY, OCTOBER 20, 2009
[B2B] Create Content to Engage Early-stage Leads
Most B2B companies have lots of content for late-stage buyers. B2B buyers of complex solutions need a lot of education before product-oriented content is useful to them. This includes data sheets, solution briefs, technical white papers, online demos, etc. Early stage content is not about your product. to “Now what
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 13, 2011
[B2B] Frequency: All the time vs. at the right time
" This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. As a result, many B2B marketers feel like hamsters on the perpetual content publishing wheel. I'm guilty of feeling guilty about this. It was on my mind every day.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
[B2B] It pays to provide Support with Social Media
It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry! Tweet This! Share this on Facebook.
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[B2B] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C. 'We all understand by now the importance of data to the corporate marketing organization.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 25, 2012
[B2B] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market. Your salespeople are your biggest fans, right? Looked great on paper. But she was mistaken.
FEARLESS COMPETITOR | SATURDAY, JUNE 22, 2013
[B2B] Highlights of this week’s best blog posts
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council. Fearless Competitor, the top B2B blog of 2012, according to @buyerzone, is lighting fast. The Critical Importance of Buyer Personas in B2B Marketing Today. Brand Reputation Management Requires CRM. It’s sad but true. Hope you enjoy it.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
[B2B] Content Strategy Visualized – The Blog Tree Sprouts New Growth
News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? Not bad for a piece of content. What do you think?
WEBBIQUITY | MONDAY, JULY 12, 2010
[B2B] Social Media Strategy? Think Like a Reporter
In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Who else will be involved? Tweet? What are your goals?
MARKETING INTERACTIONS | MONDAY, FEBRUARY 6, 2012
[B2B] Expectations and Experience are the New Competition
For years, B2B marketers have been worried about competitors' products and solutions. read a lot of research that delves into the opinions and thoughts of B2B buyers. Online publishing is the new version of one-upping. Competitor A just published a cool infographic, we need one, too!). And they expect it on their terms. Expertise.
MARKETING INTERACTIONS | THURSDAY, APRIL 14, 2011
[B2B] Scenarios Add Value to Marketing Content
Every B2B company has stories they can use in content marketing programs. scenario used in B2B marketing can be defined as: The depiction of an experience your prospects or customers might have that relates to the problem your offerings resolve. Think about why you read a novel or go see a movie.
SAVVY B2B MARKETING | MONDAY, APRIL 11, 2011
[B2B] 4 Steps to Creating More Effective Content From the Buyer's Perspective
Read on for Craig's insights into what it's like to be a B2B buyer. The B2B buying process still sucks. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” 2. Good luck!
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[B2B] Social Marketing Leadership for my Alma Mater
Since the booming B2B demand generation company Find New Customers was built using social media, it makes a lot of sense. I’d like to share my latest project. I’ve been invited to head the Social Media for the Notre Dame Club of New York City. Notre Dame is my alma mater. have a degree in marketing from there. NOTRE DAME NO.
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
[B2B] The Mi6 Chart Toppers, July 2010
Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. No 10: 196 Views. No 9: 199 Views. No 8: 200 Views.
WEBBIQUITY | TUESDAY, JANUARY 14, 2014
[B2B] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. 'Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Utilize Twitter advertising? Why?”.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 16, 2012
[B2B] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
As B2B marketing automation technology worked through its initial deployments, the industry needed best practices to ensure successful implementation. But for now it's still a great resource for companies looking for in-depth information on B2B marketing automation systems, so make use of it while you can. It will be fun.
MARKETING GENIUS BLOG | THURSDAY, JUNE 3, 2010
[B2B] You Make the Call
The second was with BtoB ’s Ellis Booker where Ellis and I review recent research and discussed our recent survey and highlighted the state of today’s B2B Marketer. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. The perfect game that wasn't. Tweet This! Digg this!
SAZBEAN | TUESDAY, NOVEMBER 15, 2011
[B2B] 25 Must-Haves for a Remarkable Website
Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
B2B MEMES | WEDNESDAY, SEPTEMBER 22, 2010
[B2B] Managing Your Career in the Social Media Era: Sources
As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. What Would Google Do? by Jeff Jarvis.
VIDYARD | WEDNESDAY, AUGUST 6, 2014
[B2B] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
We’ve got you covered at the world’s first B2B video marketing conference of it’s kind. You’ll hear from Deltek and Taulia, two major B2B companies who are using data-driven strategies to fuel their video marketing. Especially B2B marketers who want to discuss all things video, right? 'Hello friends! Right!
LEADER NETWORKS | TUESDAY, JULY 10, 2012
[B2B] Insights Into The Social Mind
Social Mind findings will enable B2B, B2P, B2C or cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
INBLURBS | MONDAY, JULY 25, 2011
[B2B] USA Today reports: Social Media Future is NOW don’t get left behind
67% of the B2C and 41% of the B2B companies reported that they got new customers through Facebook. USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices. Sociel media is no fad.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 18, 2011
[B2B] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 11, 2011
[B2B] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 23, 2011
[B2B] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
FEARLESS COMPETITOR | FRIDAY, AUGUST 5, 2011
[B2B] Find New Customers Fan of the Month – Kenny Madden
B2B Lead Generation | Find New Customers Fan of the Month. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Why don’t you follow him?
FEARLESS COMPETITOR | WEDNESDAY, MAY 11, 2011
[B2B] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. Have you seen our new free “cheat sheet – 7 Keys to B2B Marketing Success ? Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. In this segment, he dives in deeper. The third and final video will run next Tuesday.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[B2B] Lead Generation: It’s all about building relationships
And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. So you put together the instruction manual for really how to do buyer centric, human-based, B2B marketing and let’s say the industries had plenty of time to receive your message and absorb it; how are people doing? Brian: Yeah.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 20, 2013
[B2B] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
After all, Silverpop’s twin heritages in B2C email and B2B marketing automation both use simple data models: flat lists for email and basic lead/contact/account tables for B2B marketing automation. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging.
B2BBLOGGERS | WEDNESDAY, MAY 26, 2010
[B2B] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Think Mobile. Agree?
B2B MARKETING INSIDER | THURSDAY, MAY 2, 2013
[B2B] The Art of Storytelling [Video]
” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. '“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” The first TV ad was run by Bulova in 1941. The first political TV spot was run by Lyndon Johnson in 1964. Content Marketing
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 22, 2011
[B2B] Top 10 Industrial Marketing Posts of 2011
B2B Lead Generation without Lead Nurturing is Doomed to Fail. How Relevant Marketing Content Helps B2B Branding. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. That’s the power of inbound marketing with content.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 19, 2012
[B2B] The State of Social Marketing
But I haven’t seen the “killer app” for geo for B2B. From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Rather than summarize my own panel, I thought I’d instead share my prep notes. That’s nice.
B2B MARKETING INSIDER | MONDAY, JULY 21, 2014
[B2B] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing ROI – More Than A Trip Down The Rabbit Hole appeared first on B2B Marketing Insider. How much of it gets used?
HUBSPOT | TUESDAY, MARCH 22, 2011
[B2B] LinkedIn Hits 100 Million Members [Infographic]
LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. With its continued growth, LinkedIn has established itself as the premier B2B social network.
B2B MARKETING TRACTION | THURSDAY, AUGUST 4, 2011
[B2B] Is Your Marketing Plan SMART?
Here are my descriptions for SMART B2B marketing plans: Specific. B2B marketers need to ask if it is possible to attain results from their marketing. Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Without the What?, Sales?
HINGE MARKETING | WEDNESDAY, MARCH 19, 2014
[B2B] How to Define Your Target Audience
Related Stories 10 Ways B2B Content Marketing Goes Bad 3 Ways to Get the Most Out of LinkedIn Groups Hinge’s Fab Five: February 2014 'Knowing who to market to within an organization can be a challenge. Should you market to the firm's decision maker – the executive signing the bottom line? On Twitter or LinkedIn?
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[B2B] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. Customers bought "products."
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012
[B2B] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
Though all of these sites; Facebook, LinkedIn, Google+, YouTube, Twitter, Digg, Tumblr, and StumbleUpon, have their place in the B2B environment, I would argue that there are 2 sites specifically that should be part of every Inside Sales Rep’s arsenal (for best results, you need to be active and engaged on these sites).
ANNUITAS | THURSDAY, FEBRUARY 9, 2012
[B2B] Interview with Ardath Albee, CEO of Marketing Interactions
We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. How important is it in a B2B demand generation strategy to incorporate story telling? Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. Albee: 1.
ANNUITAS | WEDNESDAY, FEBRUARY 16, 2011
[B2B] An Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. Remember, the key word here is “automation.” The reason?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 18, 2013
[B2B] 5 Ways You Should Be Using Marketing Automation
For B2B companies, this figure rises to 75%. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion in 2015. Great.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 7, 2011
[B2B] The Traditional Marketing Playbook Is Dead!
So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.
SAVVY B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[B2B] How To Be A Better Listener in Content Marketing
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.
WEBBIQUITY | TUESDAY, JANUARY 24, 2012
[B2B] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. B2B Social Media Guides. Search and Social.
B2B MARKETING INSIDER | TUESDAY, JULY 10, 2012
[B2B] 9 Top Twitter Tips You Should Start Using Today!
If you read my top tweeted words over the course of my 3 years on twitter from the image above and string them together, they would read: RT Thx Social Media Marketing Great RTs B2B Content Business Blog. Feel free to also follow me on LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. sent over 18,000 tweets.
B2B LEAD GENERATION BLOG | TUESDAY, MAY 18, 2010
[B2B] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
SAZBEAN | SATURDAY, MAY 11, 2013
[B2B] Top Internet strategy, marketing and technology links for the week of May 12, 2013
'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
SAZBEAN | SATURDAY, MARCH 9, 2013
[B2B] Top Internet strategy, marketing and technology links for the week of March 9, 2013
News & Notes
SAZBEAN | SATURDAY, MAY 26, 2012
[B2B] Top Internet strategy, marketing and technology links for the week of May 26, 2012
Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). Chapman (Marketo). PR Squared). CIO.com).