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  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 19, 2012
    [B2B] How Social Media Helps You Target High Converting Customers
    Your B2B sales team will spend 60% less time on calls that have zero chance of converting. Social media is a goldmine of information about potential customers. Unfortunately, just like in a real gold mine, there are literally tons of useless materials for each nugget that you find. In other words, find the vein and focus your efforts there.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [B2B] An Ounce of Social Media Prep is Worth a Pound of Sales
    It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople. Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. Is $10,000 worth an extra […]. Author information.
  • SMASHMOUTH MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [B2B] Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
    Tags: cold calling marketing inbound marketing b2b marketing outbound marketing b2b siriusdecisions inside sales sales demand gen b2b sales
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [B2B] 4 Ways to Manage Change Management For Successful Demand Generation
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. The studies show year after year that indeed, the B2B landscape has changed. and marketing automation.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [B2B] Why you will never see an ad for Find New Customers
    We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us.&#.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 18, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 13- Humor
    In this weekly show, we share a B2B marketing lesson using a witty video. In this episode, we explore the power of humor in B2B marketing. “If marketing to marketers is like cooking for chefs, Jeff Ogden of  Find New Customers is the Wolfgang Puck of marketing. Welcome to Laugh and Learn – featuring @fearlesscomp. contact-form].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2011
    [B2B] What is Revenue Performance Management? A Whiteboard Session
    Whiteboard Session was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing buyer behavior buying cycle revenue cycle revenue performance management RPM six sigma whiteboardThis is just the first video out of three whiteboard sessions (so stay tuned for more!). The Revenue Imperative. Salespeople?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [B2B] If you can’t measure marketing ROI, find the right alternative
    B2B marketers may measure against qualified leads. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We’ve all seen it. Opens?
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [B2B] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Based on the conversation and what you will read below, from a B2B perspective print advertising (publications and direct mail) has a place and it doesn’t seem to be going anywhere soon. Where should print advertising fit into today’s B2B marketing mix? Trade pubs still relevant to many b2b buyers, should be in the cohesive mix.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Deconstructing a Quota
    Deconstructing a Quota was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [B2B] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Here are some of my top picks: 1.  Garyvee is Awesome!). 3. 
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Trends and Predictions On The Future of Content Marketing [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Trends and Predictions On The Future of Content Marketing [Slides] appeared first on B2B Marketing Insider. The topic was the future of content marketing. Click to Tweet ).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [B2B] Jon Miller Answers Your Questions: Reaching the Social Customer
    For a quick refresher, the webinar recording is now available to view on demand. Q: From a B2B standpoint, how important is it to give information/content “free” (ie, without registering to get it) before you ask for contact info. Early stage content should be wide and broad.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [B2B] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?"
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. Needless to say, it was an interesting exercise. If you do, let’s hear ‘em!
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [B2B] Who Do You Trust? Industry Analysts Reign Supreme
    great article by Kate Maddox of B2B Magazine providing a full overview of the study can be found at: [link]. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello Alineanthis year, but remains dramatically lower on the trust scale than other sources. Vendor Brightspot?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [B2B] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] New Marketing Automation Report: Venture Funding is Key to Success
    I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. Myth busted.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [B2B] Why Lead Nurturing is Now Marketing’s Domain
    Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Marketing Big Data: Start this Year with a Plan
    Bridge the huge gap that exists for a B2B marketer between the need to shorten registration forms (for increased conversions) and the need to capture the rich demographic and firmographic information required to fuel lead routing, nurturing, scoring, targeting, and segmentation. Which 25%? Who knows. Identifying target personas. Start here.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 5, 2012
    [B2B] Quality Above Quantity: Setting data goals
    Is the purpose of the data to help introduce you and your business to new people, to help introduce a new product or service to a wider audience, or to help create more B2B sales? Sales Data Audience b2b sales Contacts Drawing Board Journey marketing Phone Calls Priorities Setting Goals Target ActionsWho the contacts in your data?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [B2B] InsideView Helps Xactly Corporation Cement Market Leadership
    Filed under: Sales 2.0 , Sales Intelligence , Social Selling Tagged: B2B , CRM , facebook , linkedin , Sales 2.0 , Sales Intelligence , sales productivity , sales techniques , social intelligence , social selling , twitter , xactly corp. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. Sales 2.0
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [B2B] How do we align sales and marketing?
    Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.  At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. appeared first on Circle Research - B2B market research agency
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 13, 2013
    [B2B] B2B[x] – Applying the 10x mantra for better performing marketing plans
    Here’s to B2B(x). If they ask for 10% better, why not aim for 10x better? At 1545 Charleston Avenue there is, by all accounts, an unassuming two-storey building that’s home to some pretty big brains. Wild rumours abound about what goes on there. He cites the idea of a car that goes 50 miles to the gallon. Here’s an idea.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [B2B] Email Marketing: Where’s the Innovation?
    In fact, just couple of weeks ago I wrote about how the B2B Best in Show Winner’s unexpected email approach grew its subscriber base by millions. While it may be more challenging to innovate within the larger email industry, Adam thinks the B2B space is wide open if you’re willing to learn from your B2C counterparts.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Most of all, bring a point of view; here, every voice has value.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [B2B] How to Find the Balance Between Product-Centric and Customer-Centric Marketing
    One question always come up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? For every marketing organization, the answer is different, but the best organizations understand how and when to use each approach. Product Centric Approach. Customer Centric Approach.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [B2B] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    For more tips and best practices for growing revenue data capture and segmentation, visit our Revenue Performance Resources page and keep reading Modern B2B Marketing Blog. Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [B2B] Marketing to Inactive Leads – Why Don’t They Respond?
    B2B Lead Generation B2B Marketing Ideas Marketing TipsThe process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. One of those avenues is […].
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 16, 2013
    [B2B] 5 Ways You Can Merchandise the “Masthead Value” of Publicity
    Uncategorized #content marketing #marketing #masthead value #media placement #media relations #PR #press release #PRfirms #publicity #reputation management #SEO #thought leadership #wallstreetjournal 3rd party endorsement B2B marketing Big Data CRM Fortune Magazine Inc. Masthead value can be relative. Avoid “Hey, look at me!” magazine.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [B2B] InsideView More Than Doubles Revenue in Record-Breaking Year
    Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. million.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [B2B] 3 Traits Of Superstar Marketers
    In B2B, this means making the sales leadership team a priority customer. This means creating a partnership of equals and walking the fine line between serving the needs of the sales team while staying away from the order-taking that plagues so many B2B Marketing organizations. What separates the best marketers from the rest? Empathy.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 8, 2009
    [B2B] Sales 2.0 Conference - Interview with Lee Levitt of IDC
    We all know that b2b demand gen has shifted dramatically in this 2.0 Mike: We recently completed a study that showed that with b2b appointments, a third of C/VP execs delegated down , do you see the sales process becoming more of a buying process where the prospects are dictating how we sell? sales b2b sales Conference. Sales 2.0
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 4, 2013
    [B2B] This is the week that was: Responsive design, B2B branding and email predictions
    This week McKinsey released a fascinating report looking into the characteristics B2B customers are really looking for vs. the ones companies are most often portraying. UberFlip doesn’t seem to agree either – and this week treated us to a great infographic about where email marketing for B2B is heading next year. Insight of the week.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [B2B] Hold on to your little dog: The New B2B Marketing Manifesto
    This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape. This book takes a look at what’s really changed in B2B and identifies what you can do about it. The primacy of the idea : B2B marketing is a profession of ideas.
  • THE CONTENT FACTOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Marketing Success: When Buyers Self-Select
    B2B Buying Cycle Business to Business (B2B) Sales SupportI enjoyed speaking on the Focus Roundtable a few weeks ago on the topic of sales and marketing alignment, along with Dan McDade of PointClear , Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. You can listen to the recording of the event here.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 26 – Uncle Jay Explains
    B2B Demand Generation | Episode 36 – Uncle Jay Explains. In his weekly B2B marketing show, Jeff Ogden, President of the B2B demand generation consultancy Find New Customers shares an important marketing take-away using wit and humor. This week’s show is back and better than ever! Why can’t you do the same?
  • AVITAGE  |  MONDAY, JANUARY 11, 2016
    [B2B] Changing Your Sales Mindset
    This is a question I regularly ask B2B sales professionals, especially those with new customer acquisition responsibility (hunter), more than an account maintenance (farmer) role. I get all kinds of answers. Create vs Find Opportunities I want to speak primarily to B2B sales professionals who sell […]. What is Selling?
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [B2B] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 3, 2012
    [B2B] This is the week that was: A social data explosion
    It’s the B2B community at it’s best. Content, budgets and leads are all important for B2B marketers. The B2B barometer was released recently and this infographic shows off some of the best stats from the report. This is the week that was. Marketing wake up call of the week. Take a look here. Social dominance of the week.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Your Turn.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [B2B] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So the problems remain or stagnate and get worse.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Brands Gone Wild
    The opposite also happens to perfectly good B2B brands who let ad networks at their blogs and other assets. Branding Random Rants B2B marketing bizmarketer brand dissonance brand reputation branding branding partnerships Elizabeth Williams linkedin value propositionAfter all, you have standards. We’ve all seen it. ” David!
  • NUSPARK  |  SUNDAY, FEBRUARY 20, 2011
    [B2B] Is It Time to Start Over with Your Marketing Strategy?
    I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Here’s some thoughts that come to mind: 1. Marketing Strategy
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2016
    [B2B] 10 Rocking Social Media and Content Marketing Insights
    10 Social Media & Content Marketing Lessons 10 Rolling Stones Songs To Inspire Your Social Media Strategy Just because you are a B2B marketer does not mean you. At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Read more.
  • VIEWPOINT  |  FRIDAY, FEBRUARY 12, 2016
    [B2B] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)
    B2B Marketing Marketing & Sales AlignmentIn a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt broke down the dream team into a few major components. See part one here.). Get on Track (For What Really Matters) and Stay There with “Smarketing”.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    If you still aren’t convinced, consider the top 5 reasons why Dreamforce is the ideal sales and marketing event for B2B marketers: Learn to maximize lead generation success. Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Held Nov. 30pm West Mezzanine 250.
  • THE CRAP REPORT  |  THURSDAY, JANUARY 21, 2010
    [B2B] So You’ve Got Your Own Teleprospecting Team
    Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting Managers strategy Team Building teleprospecting Training
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [B2B] Marketing Automation is Not Marketing Strategy
    Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Are there other success factors in B2B marketing automation you can share? Stevens.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [B2B] 8 Killer Tips for Harnessing the Power of SlideShare
    Social Media Marketing B2B lead generation leads slide share slideshare social social lead gen social media social media marketingSavvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping. But many marketers aren’t tapping into its full potential. Tell a story.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 18, 2012
    [B2B] The Remarkable Growth of Social Media – an Infographic
    B2B companies need to use social media in their B2B lead generation and global marketing programs. You can poo-poo social media all you wish. “It’s a fad.” ” “It’s not a productive use of time.” Ignore it at your peril. Please tell me what you think.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 9, 2012
    [B2B] Meeting Objections at the Close of a Sale
    Furthermore, at the end of a B2B sales cycle, proposals pass by legal departments and through development and finance teams. Objections almost always arise at the end of a deal. It’s a prospect’s final opportunity to back out, and prospects want to be 100% sure that buying your products or services is a good idea. Learn from past deals.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [B2B] No I Do Not Want To See Your Demo
    A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [B2B] How Dreamforce Boosts Lead Generation [CHART]
    Demand Generation b2b marketing Dreamforce Dreamforce 2012 Eloqua Event Marketing lead generation Lead Nurturingby Paul Teshima | Tweet this Dreamforce 2012  is just about to kick off this week, and it promises to be the biggest cloud event ever.  Considering Dreamforce was held different months each year (Sept.,
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [B2B] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Why Worry, When There Are Safeguards You Can Take Now Social Media for B2B Sales – What’s Your Plan? B2B Sales Public Relations Social Media and the Law Social Media Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 25 – Inbound Marketing Rap
    is a weekly show by Jeff Ogden, the President of the B2B lead generation consultancy, Find New Customers , and is intended to deliver a marketing lesson using wit and humor. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Laugh and Learn featuring @fearlesscomp. What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [B2B] Why do content marketing?
    B2B Lead Generation | Content Marketing. Want to learn B2B lead generation for free? Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success “ is a small taste of what you get in our terrific B2B lead generation white paper,  How to Find New Customers. Sorry.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 2015 Planning: 9 Webinars to Help
    B2B Content Marketing Trends – Survey Results and Analysis. B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Lead Scoring Marketing Automation Marketing Tips marketing insight webinar marketing Marketing Trends for 2015. Why You Need To Be a Modern Marketer.
  • BUYER INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [B2B] In Search Of The Number 1 Sales Question
    The objective, to find the one key question that will help the sales person to win the complex B2B sale. The search for the most powerful sales question is ongoing. There are as many sales questions as there are sales techniques. But not all questions have the same power in terms of engaging the customer,
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JUNE 1, 2016
    [B2B] Account-Based Marketing and Direct Mail
    It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].
  • LEADERSHIP  |  WEDNESDAY, NOVEMBER 6, 2013
    [B2B] Interesting Infographic: 5 Steps For Creating Brand New Content
    As you know, it’s necessary to create compelling content for your B2B marketing campaigns. The CopyPress Community has created an infographic that maps out a process for understanding new clients – a process that you and other B2B leaders must adhere to when building campaigns from the ground up. Identify the client. Know the purpose.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 2, 2013
    [B2B] CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
    Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. B2B services (-2.2%) and B2C product (-0.6%) companies will keep their budgets relatively flat. Buffer. Source: MarketingCharts ).
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Why Relevant Content Is Not Enough
    The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening? However, just producing this content is not enough as it is only a part of the equation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). For B2B companies, subject lines that contained the words "alert" and "breaking" performed well. Want that toolkit? Tweet this stat. and 5 p.m.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Stop Clubbing Small Businesses — It’s Cruel
    Random Rants Selling to Small Business Stupid Ideas B2B marketing bizmarketer linkedin selling to small companies Small Business Month Small Business WeekWake the agency! Saddle up the consultants! Loose the hounds! And when they break into a clearing, our aim must be true for we have only 31 days to shout at them. Give me time.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 22, 2011
    [B2B] Why We Need to Stop Writing Plans and Start Making Them
    Awesome Ideas Random Rants annual planning B2B marketing bizmarketer corporate overlords Elizabeth Williams linkedin planning Scenario plansSo did you take my advice and text your 2012 marketing plan to your boss ?  Well, maybe next year. In ketchup circles they call it anticipation. COGS will remain constant. What about if CAGR is 5%?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 2, 2011
    [B2B] Sally Step Four: Keep Sales Away From the Email
    Ad Agencies Direct Marketing Random Rants Sales vs. Marketing Stupid Ideas ad agency B2B marketing bad direct marketing bizmarketer direct marketing Elizabeth Williams email marketing linkedin sales squirrelsI am sure there are sales people out there who can write.  I just don’t know where they are.  They cannot write. Here’s why:  .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 6, 2011
    [B2B] Snow, Volcanoes and the Guy in 12D
    Random Rants Airline Anne-Marie Sweeney B2B marketing bizmarketer business travel customer service Elizabeth Williams Hand-Wringers linkedin losing the business passengers snowstorm Weather NetworkIt is snowing in Europe. They are, quite naturally, blaming the airlines. They aren’t being helpful enough”, they moan. Really?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 24, 2011
    [B2B] Put That Marketing Plan Where the Sun Doesn’t Shine
    All Awesome Ideas Metrics & Measures B2B marketing being strategic bizmarketer branding corporate overlords Elizabeth Williams Hand-Wringers linkedin marketing as improv planning PowerPointA while ago we talked about why marketers need to rediscover the discipline of writing a marketing plan. Why, you throw it in a drawer, of course.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 12, 2011
    [B2B] Two Honourable Direct Campaigns
    Ad Agencies All Direct Marketing ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams F-Word G-Spot green marketing linkedin shoemakers childrenJust for the record, I’m not opposed to direct mail or paper or cleverness. Done poorly it’s just junk. Instant cred there. Bizmarketer is Elizabeth Williams.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 4, 2009
    [B2B] MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"
    Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Mike: Last question, it's the B2B Thought Leaders Curry Poll. Aaron: Run, fast?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [B2B] 7 Keys to Successful Lead Nurturing
    The B2B experts at the Aprimo Marketing Summit discussed this extensively. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Lead nurturing is a critical element of lead generation programs.
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [B2B] 37 facts on the future of Social Selling vs. Cold Calling
    74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). B2B marketers who use Twitter generate 2X as many leads as those that do not (source:  Inside View ). Social selling is not hard selling.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 9, 2015
    [B2B] Video Marketing Considerations for Product & Content Marketers
    In Part 1 of this two part series, we will focus on video and the impact it is having on the lives of B2B marketers. B2B marketers believe in the huge ROI associated with video advertising, not to mention the enormous impact to brand equity. For B2B marketers this means a few things. Enterprises have come a long way.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Top 10 Guest Posts You May Have Missed
    Here are some other great content on B2B lead generation and marketing you may not have seen before. The Best B2B Marketing Ideas of the Year (MarketingProfs blog). Personality: The Missing Ingredient in B2B Marketing Today (SavvyB2BMarketing). Ways to Improve Your Value Proposition (The B2B Sales Lounge). contact-form].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [B2B] Avoiding Last Minute Deal Breakers
    The issues that arise during the closing phase of a sale are arguably the most frustrating part of B2B selling. After putting blood, sweat, and tears into a sale, a flurry of questions, objections, and problems can demoralize the most upbeat salesperson. Collect a Concrete Commitment. Sounds familiar? Justify the Cost. Offer Testimonials.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [B2B] Repurposing Content – Making Blog Posts into White Papers
    In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. Blogs, Blogging Content Development
  • CLOUD POTENTIAL  |  MONDAY, AUGUST 1, 2011
    [B2B] What's your most important sales tool when selling something complex?
    I do a lot of work for B2B companies that sell really complex stuff. interview their customers constantly. read more. Content management
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [B2B] Messaging Masters: Ensuring Everyone Gets What They Need
    Everything Technology Marketing – A Simple B2B Marketing Framework. B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing and Sales Alignment Marketing Tips VP of Marketing Corner Marketing messaging can mean a lot of things. Let’s start with Positioning Statements –. the target audience. primary benefits offered.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [B2B] The Last Blog Post: The 4 Metrics That Matter
    Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. The Internet made it possible for almost anyone to become a published writer. We all want to be read. Discovery. Speech. Surprise.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [B2B] Savvy Week in Review: April 27
    Welcome to our smorgasbord of the best B2B blogging tidbits this week. And last, but certainly not least, we hope you'll enjoy this great interview of B2B marketer extraordinaire and Savvy B2B Marketing friend @DiannaHuff being interviewed by @MonicaMagnetti about her wonderful Women Achieiving Dreams ebook TGIF, people!
  • BIZIBLE  |  MONDAY, OCTOBER 19, 2015
    [B2B] Introducing The First Annual State of Pipeline Marketing Report
    It’s a unique view into how today’s technology and data-driven B2B marketers gain insights into their sales and marketing funnel. The State of Pipeline Marketing offers an in depth look into B2B marketing programs to help today’s marketers navigate the complex world of marketing technology, performance measurement, and marketing attribution.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 14, 2011
    [B2B] 5 easy ways you can improve conversion right now
    And simple A/B testing is so unchallenging, it’s kind of mysterious why so many B2B marketers rebel against actually doing it.  It could be the usual reason… too many things needing done in not enough time.  Or maybe it’s that feeling [.]. B2B Web Strategy Converting
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [B2B] Exclusive video story: emc b2b marketing success formula: be fun, social and data driven
    Opentopic blog >> scoopnest.com The Next Web: An expert course to help you master data-driven marketing and social media: 97% off https://t.co/cIpGS7O0J8 cIpGS7O0J8 Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [B2B] Top B2B Marketing Zone CMO ROI Content for Fri.Jun 17, 2016
    Opentopic blog >> b2bmarketingzone.com Yes, cannot specify at this time No, not defined at this time Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo b2bmarketingzone.com – Read complete article here. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [B2B] Introducing Seed Nurturing
    One of the biggest obstacles in the B2B purchasing process is the feeling of risk that overcomes B2B buyers, causing them to behave irrationally during the decision-making process. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them. Seed nurturing best practices. Conclusion.
  • THE CONTENT FACTOR  |  MONDAY, MAY 3, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 4, the Invested Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Is Advertising in New Media Doomed?
    For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But in the healthy sort of relationship between publisher, advertiser, and reader/visitor that you traditionally find in the B2B world, it’s not just a good thing, but a necessary thing. The answer, unfortunately, is not yet clear.
  • THE CRAP REPORT  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Thoughts on the Death of Cold Calling
    Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead?  Not For B2B Appointment Setting.  Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting cold calling Telemarketing teleprospecting What do you think?  .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [B2B] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    Now is an incredible moment for B2B marketing. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. B2B MarketingWe are trending in San Francisco. Awesome.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 28, 2016
    [B2B] Does Your Company Have a Full-Funnel Content Strategy?
    Content Marketing Strategy Marketing Sales Alignment Marketing Strategy B2B Marketing Buyer Journey Chuck Frey content marketing content marketing strategy marketing technologyread more.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 28, 2011
    [B2B] 2 blogs – heading in opposite directions
    The B2B Sales Lounge. If you want to follow one blog, follow this blog, Fearless Competitor, the blog of the B2B lead generation consultancy, Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. It’s effectively dead – from neglect. is booming.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Inbound Marketing – Simplified
    Inbound marketing is a critical part of B2B lead generation today. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers. What is Inbound Marketing and How Does It Work? You ask.
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