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  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [B2B] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So the problems remain or stagnate and get worse.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    For example, a website design firm can stay connected with high-quality designers on Twitter and inform them directly about job openings. A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen. Understanding Social Business. ROI of Social Media.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [B2B] Using Social Media Well
    For example, a website design firm can stay connected with high-quality designers on Twitter and inform them directly about job openings. A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [B2B] 20 Experts Provide Their Content Marketing Predictions For 2016
    Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. The post 20 Experts Provide Their Content Marketing Predictions For 2016 appeared first on B2B Marketing Insider.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [B2B] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    70% of B2B marketers say video is the most effective medium for driving conversions. 96% of B2B companies are planning to use video in their content marketing over the next 12 months. We get it. It’s getting harder and harder to avoid video online. What’s not clear, though, is the pace at which video marketing is shaking things up.
  • FATHOM  |  TUESDAY, OCTOBER 1, 2013
    [B2B] Happy Manufacturing Month from Fathom!
    B2B Manufacturing Industry manufacturing industry Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. Often, that content is a white paper, eBook, webinar or a newsletter. Be Clear – Not clever.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [B2B] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Find New Customers has designed this process based on years of experience working with B2B demand generation clients. Our SCORE Methodology fixes this once and for all.”
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [B2B] Marketing Automation Weekly Wrap-up - 2009/08/17
    Some great posts last week from the marketing automation and B2B marketing blogging community. There are a lot of great writers out there in the marketing automation and B2B marketing community, and they each have an interesting perspective to share. Tags: marketing automation marketing analysis Social media B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [B2B] New research: An exceptional path to social selling success
    CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook   and  235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [B2B] 20 Stunning Inbound Marketing Statistics
    Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? B2B buyers are 57%-70% through their buying research before first contacting the seller. B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. Far from it. Email.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingNow the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 3 keys to mobile-izing the email experience
    B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess   it’s a good guide execute solid optimization strategies   stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 26, 2012
    [B2B] Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late
    If you’ve been feeling the pain of producing lead quality and quantity but don’t know what to do about it, keep reading. I’m going to give you what you need to start easing that pain now by developing a formal lead generation strategy with a universal lead definition (ULD). I’ll be teaching about ULDs at this week’s B2B Summit 2012 in Orlando.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [B2B] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel, the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. Just in the last few days, I have received countless emails from organizations declaring ABM the new way to conduct marketing; that […].
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [B2B] How Marketing Technology Can Help Tell Brand Stories
    ” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. “Too many times brands get excited about B2B marketing technology and how to look ‘cool’ and focus on how to implement the technology rather how the technology can tell their brand story. Success
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] K’s Top Five for the Week – November 5
    The Three Biggest Mistakes Companies Make with B2B Websites by @diannahuff via @junta42. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. by @diannahuff. Yikes. Quick test.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [B2B] Lead Scoring Best Practices
    More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Create three lists that rank your current customers using three criteria: Gross revenue. Profitability.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [B2B] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. So—creating a content marketing strategy is vital. The Inverted Pyramid.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 24, 2011
    [B2B] Everything I know about social media marketing, I learned from losing 40 lbs
    Like most B2B marketers, I’m sure you’ve started off this year with resolutions to engage in more [.]. B2B Web Strategy Social Media
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [B2B] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish appeared first on B2B Marketing Insider. forgot! How could I forget my own birthday?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [B2B] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [.].
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] Savvy Week in Review - February 3
    If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 11 Remarkable Guides to Marketing, Search, and Life
    What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [B2B] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is a leading force in this evolution, and B2B marketers are rapidly increasing their acumen to provide a direct impact to revenue generation. Prior to joining Heinz Marketing, Brian was the CMO at Zephyr 47 providing marketing automation and content strategy services for B2B tech companies.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [B2B] CMO Club Demand Gen Roundtable
    Tags: podcasts thought leader interviews b2b marketing social media marketing demand gen
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Best place us to start is to identify where (target market sweet spot) we won in 2014 and WHO is buying from us.
  • THE B2B RESEARCH BLOG  |  THURSDAY, OCTOBER 27, 2011
    [B2B] Not how you fly, but how you serve
    B2B branding B2B marcomms International marketing and research British Airways national brandsMany years ago now, whilst I was working at, newly privatised, British Airways, our research team was challenged to understand what it meant to be “branded British” in each of its key markets.  An interesting advertising tack! 
  • THE POINT  |  TUESDAY, DECEMBER 28, 2010
    [B2B] In Email Marketing, Don’t Ask Questions
    B2B Marketing Copywriting Creative E-mail email marketing b2b lead generation cybersource email copywriting email creativeIf you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people that need their widgets aligned. and so on. and so on.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [B2B] Inbound Marketing, The Über List for Outbound Marketers
    Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [B2B] Lead Generation Tip - Make Your Social Media Presence Known
    Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] Are You Marketing to the Right Audience?
    Marketing Intelligence Amount Of Time Automation Technology b2b marketing Customer Behavior Fine Tune google Key Words Lawsuits Legal Management Management Software Marketing Automation Marketing Efforts Midst Perfect Art Phrases Prospects Purchase Behavior Right Time Software Organizations Target Audience Verge Waste SpaceGrow your criteria.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [B2B] Mi6 Agency’s Top Charts for June 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B and B2C Marketers Following the Same Playbook - With the Same Results. “B2B Website Benchmarking – How Does Your Traffic Measure Up?” Sources.
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Not just in B2B marketing. If you want to instil discipline and make tangible enhancements to your B2B lead generation and demand generation efforts, you need to take on a serious diet—one that cleanses, detoxifies and rejuvenates your process and systems to deliver the best results. Not just in the world of business. Why “30-Day”?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 24, 2011
    [B2B] Coming soon to a P-Cube Near You
    All Getting & Losing Business B2B marketing bizmarketer corporate overlords Elizabeth Williams Generation G GenG getting the business Google Keebler Elves linkedin P-Cube PowerPoint procurement selling to big companies selling to small companies value propositionIt’s been about a year since we met our friends in the P-Cube. Not us.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 38: The Art of the Sale
    B2B Lead Generation | Laugh and Learn – Episode 38: The Art of the Sale. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] What Is The Future Of Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. Sponsored stories.
  • THE CONTENT FACTOR  |  TUESDAY, APRIL 6, 2010
    [B2B] Whose Marketing Plan Is It, Anyway?
    There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect?
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [B2B] Talking Twitter with Ann Handley (@MarketingProfs)
    In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. Related posts: Social Media B2B Editor Speaking at MarketingProfs Digital Marketing Forum Next week I will be traveling to Austin, Texas to.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Fearless Competitor is back and better than ever
    Please visit often for great posts on B2B marketing, demand generation, social media and other fun stuff. By the way, I have won a couple of marketing awards: Filed under: B2B lead generation. B2B lead generation Jeff Ogden. The award-winning blog of Jeff Ogden of Find New Customers is back and better than ever!
  • B2B LEAD BLOG   |  TUESDAY, SEPTEMBER 28, 2010
    [B2B] B2B Marketing: Do you know how much your CEO really invests in demand generation?
    Tweet. If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn’t, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. Surprised? You know.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [B2B] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. Marketing Analytics Drill Down: What Referring Sources Can Tell You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Testing lead generation Marketing AnalyticsNew Visitors.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [B2B] Why Marketing Innovation Fails
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post Why Marketing Innovation Fails appeared first on B2B Marketing Insider. Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Photo Source.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the month is none other than Don F.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [B2B] Graffiti Artist Banksy Proves That Context Is Everything
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Graffiti Artist Banksy Proves That Context Is Everything appeared first on B2B Marketing Insider. Banksy’s art often sells for tens of thousands of dollars. Strategy
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [B2B] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Design
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. But, I digress.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [B2B] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [B2B] Help Shape and Improve #B2BChat!
    On the next #B2Bchat, we’ll discuss if the chat is (or isn’t) meeting your needs as B2B marketers, and how we as the community can help improve it. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5. What makes you come back?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [B2B] Your Marketing Results Are Not In Your Control
    On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. The B2B Marketing Implication As a marketer, you have objectives that may range from sales to leads to unaided awareness. The increase wasn’t because of great search engine optimization.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [B2B] Come Together.the Best of Collaboration
    Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Surprising Things We've Learned in Two Years of B2B Blogging. Steps to a Successful B2B Blog. Read on! Savvy Speaks: Collaboration Tools That Rock.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Report: Blogs Are An Important Part Of The Marketing Mix
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [B2B] 9 Steps to More Pinnable Pinterest Pins for Your Business
    In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, I reviewed some of the boards you can create for your business and some of the ways that B2B businesses can use the network. There is no doubt that Pinterest is rising in importance for marketers.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [B2B] The Problem with Marketing Data
    B2B Lead Generation | The Problem with Marketing Data. Data quality is a massive problem in B2B marketing companies. We also suggest you visit Ruth Stevens , who publishes great white papers on B2B data and sources. We believe a new partnership between B2B companies and data providers can go a long way to solving this problem.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [B2B] Understanding Intent Behind Content Consumption
    B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Related: B2B Content Is a Dead End. 2. You know millions of people saw your content. Search provides a good model.
  • SAZBEAN  |  MONDAY, NOVEMBER 15, 2010
    [B2B] An Important Driver of Business Success – Follow-through
    Tags: B2B B2C Business Marketing Strategy
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [B2B] Don't Count on Marketing Automation to Solve All Your Lead.
    However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. You need to rethink your business model first and fast. All Rights Reserved.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [B2B] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; MarketingThere’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] What is a Lead? What is a Prospect?
    Get a free chapter from Maximizing Lead Generation by B2B Marketing expert, Ruth P Stevens, and learn how to build a world-class lead generation process. Read on to see how other B2B leaders define these terms. B2B Lead Generation Marketing and Sales Alignment Marketing and Sales Funnel B2B lead lead prospect jonmiller2.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [B2B] Find New Customer Announces Demand Generation using the SCORE Methodology
    “We aim to be the best in the business at B2B lead generation. “ When I interviewed demand generation expert Brian Carroll for Mad Marketing TV, he shared data that indicated the #1 challenge for B2B sellers was the lack of quality sales leads – and it has been #1 for years. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 1, 2010
    [B2B] The Top 5 Skills You Need to be a Marketable Marketer
    The Top 5 Skills You Need to be a Marketable Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Modern B2B Marketing lead generation marketable marketer Marketing Analytics These include: Analytics skills – Take responsibility for your marketing.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 17, 2015
    [B2B] Quickly Find Insights on Key Company Contacts with the Latest InsideView Mobile
    Products & Technology Crm Apps mobile sales apps insideview mobile CRM iphone apps iphone apps for sales iphone apps b2b insideview iphone insideview ipad market intelligence app sales intelligence app contact management apps insideview app data
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 3, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy” Ryan Plourde, Principal at AbleBridge Inc, Greater Boston Area. ” Lisa Crewe, Sr.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 21, 2011
    [B2B] Story is more powerful than the Brand
    Lead Generation Companies | Story is more powerful than the brand. I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing  - she explains how powerful story-telling really is.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [B2B] Lead Nurturing, Lead Scoring and the World Cup
    Lead Nurturing, Lead Scoring and the World Cup was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comIn August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. million impressions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [B2B] Video: We’re All Marketers Now
    Much of the currency derived from social media (such as a Facebook fan) can be rather weak when compared to the value of touching a prospect or buyer through email, particularly for b2b marketing. by Jesse Noyes | Tweet this. Everything becomes marketing’s problem now.”. If you are a marketer, that comment might sound scary. Share email.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2011
    [B2B] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
    The Art of Guest Posting: 7 Tips to Writing a Successful Pitch was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing blog pitching marketing blog Marketing Effectiveness marketing roiBut how do you go about asking? That’s where a pitch letter comes in. Follow these guidelines. Determine your target.
  • KAON  |  TUESDAY, SEPTEMBER 15, 2015
    [B2B] Hubspot Inbound Conference Recap 1 of 9
    Filed under: Marketing Guru Tagged: B2B marketing , B2B mobile marketing , LinkedIn , marketing , social channels , social media , social sharing , twitter. Marketing Guru B2B marketing B2B mobile marketing LinkedIn marketing social channels social media social sharing twitter”-Sonia Simone.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [B2B] Daniel Pink talks about the science of motivation
    B2B Demand Generation | The Surprising Mind of Daniel Pink. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Who is Find New Customers?
    B2B Lead Generation | Find New Customers. We don’t advertise at all, so we appreciate you watching this very brief business overview of the B2B lead generation consultancy, Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [B2B] How to Turn a White Paper into a Content Marketing Machine
    Thanks too, @buyerzone Fearless Competitor named top B2B Blog of 2012 ! And if you want a great white paper on B2B demand generation, check out How to Find New Customers. How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show. Click the highlighted words for more. What do you think?
  • BIZIBLE  |  MONDAY, NOVEMBER 30, 2015
    [B2B] Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking
    It was mainly because B2C companies tend to invest more heavily in brand advertising, compared to B2B companies. As more B2B organizations and marketers increasingly value and invest in brand advertising, it’s more important than ever to measure it with meaningful metrics. That’s why view-through now matters for B2B marketers
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [B2B] Lead Nurturing Overview
    B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [B2B] What Are the Top-10 Marketing Books?
    To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
  • ETRIGUE  |  MONDAY, MAY 30, 2016
    [B2B] Get Started – In-House or Out-House?
    B2B Marketing Lead Nurturing Marketing Automation adopt marketing automation B2B educationI was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [B2B] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you. The short answer is that SEO still matters – a lot.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages? 8.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    Lots of B2B companies say their products are simple. Kinaxis Won Best B2B Marketing Idea of the Year award 2010. Here’s what Social Media B2B wrote: “Kinaxis used the same dating/relationship storyline to poke fun at a supply chain management rival, but thankfully  Sally Ann Perkins is not wearing a monogrammed t-shirt. 
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [B2B] Looking Outside In: Know Your Buyers First
    Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [B2B] Unveiling The Pipeline Marketing Technology Stack
    To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The Stack, Explained. Traffic Technology.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 10, 2012
    [B2B] Gamification: How Siemens got 23,000 engineers to learn about its brand
    Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Gamification: 6 tactics for B2B marketers. And it’s filling the sales pipeline in the process.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 10, 2015
    [B2B] How to Use LinkedIn Groups for Social Selling
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Active means contributing, not merely belonging. Certainly, for all […]. Author information. Craig Jamieson. Craig M.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 27, 2012
    [B2B] This is the week that was: The times they are a-changin’
    What with pitches, new business wins, campaigns going live and the Olympics, squeezing in a consistent flow of weekly round ups for the world of B2B is no easy feat. About five years ago the B2B marketing community was getting very excited about the whole social media thing. We hold our hands up. But that is of course no excuse. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter. Musician.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] It’s Not A Petroglyph, It’s Our Marketing Plan
    All Random Rants Stupid Ideas B2B marketing bizmarketer branding cave paintings corporate overlords Elizabeth Williams Hand-Wringers lazy marketers linkedin marketing plans planning PowerPointThese were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [B2B] 7 Modern Marketing Experience Takeaways
    Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [B2B] Book Club: Conversations that Win the Complex Sale
    by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. And for more great sales and marketing books, browse our B2B Sales and Marketing Book Club! B2B Sales b2b sales and marketing book club sales leads
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 29, 2010
    [B2B] Share Your Most Valuable Asset: Your B2B Network
    One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. What If Your B2B Corporate Web Site Was A Social Network?
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [B2B] Savvy Week in Review: June 22
    B2B Content Marketing Strategy Checklist by @velocitytweets. B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog. Facebook B2B Campaign Increases Reach – by @diannahuff. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!
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