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  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Why Are We Still Sending Bad Direct Mail? Part 1
    Ad Agencies Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business linkedin smug complacent agency mailEven postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) Fair enough. And scan a QR code.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [B2B] BANT for Lead Qualification Just Won’t Work
    About two years ago I wrote a blog post on  Why BANT No longer applies for B2B Lead Qualification.  I was recently reminded of this post in a conversation and upon reviewing it, am more convinced than ever that this holds true. Given the 41% of B2B buyers wait longer to initiate contact with vendors. It doesn’t.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [B2B] 8 Steps To Build A Content Hub That Converts [Slides]
    Today’s B2B buyer is overwhelmed with more information than they could ever consume. have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub. That’s right, B2B Marketing is not about promotion. Preparing To Build Your Content Hub.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [B2B] Mi6 Agency’s Top Charts for February 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of February 8th How to Create Stronger Relationships with B2B Buyers. “ Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships.
  • KEO MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Focus on the Right Goals for Social Media Marketing
    Recent data shows that many B2B marketing agencies are focusing primarily on social media reach, while often completely overlooking engagement. This is particularly true in the B2B sector, where establishing and maintaining strong connections is so important. Social Media b2b marketing agency social media marketing
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 30, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer
    Research shows that most B2B projects start without a budget or purchase authority—when the potential buyer does a web search. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy Is your buyer standing quietly on the edge of the market, trying not to be noticed? read more.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [B2B] 9 Marketing Words That Have Lost Their Meaning
    The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Your Turn What other terms are overused by B2B marketers and have lost their meaning.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 25, 2010
    [B2B] 20 Posts to Start Your Week
    If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. Web 2.0
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [B2B] ? 5 Tips for Marketing in a Highly Regulated Industry
    B2B Marketing compliance Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. For one thing, there are multiple layers or rules and regulations out there when it comes to marketing.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [B2B] How to Tell if Your Facebook Efforts are Paying Off
    Related Stories How B2B Marketers Can Win with Facebook Contests and Sweepstakes Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog. Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible.
  • BIZIBLE  |  MONDAY, DECEMBER 7, 2015
    [B2B] How We Drive Quality Leads With Ungated Content On LinkedIn
    Every B2B persona should include job titles and professional skills, which happens to perfectly match LinkedIn’s targeting options. It’s a must-have marketing channel for B2B marketers. When B2B marketers run paid media campaigns, the content they promote is typically gated. Next, create campaigns for your various personas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] Storytelling Gone Wild: The Key to Creating Viral Content
    Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [B2B] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. ” #SDSummit.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 3, 2013
    [B2B] From Concentrate: PWB Marketing Expands Client Base, Geographic Area
    B2B Marketing B2B marketing business growth business successOur C.O.O. Sean Hickey was interviewed by Concentrate the other day. Here is an exerpt of the article posted to their site today. To read more about our expanding client base and business growth, be sure to read the full PWB Marketing Concentrate article. Read More ].
  • LEADSLOTH  |  THURSDAY, JUNE 17, 2010
    [B2B] 7 Steps to Finding Untapped Revenue in Your Marketing Database
    Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing
  • SMASHMOUTH MARKETING  |  MONDAY, OCTOBER 5, 2009
    [B2B] Lead Generation Tip - Don't Use A Voicemail Script
    Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 18, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social Media boss resign ” as extra credit “keep aware grooming company’s facebook presence and posting juicy content links customers generated the trend worked linkedin now stops paying providing monthly reports showcasingNow the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] 3 keys to mobile-izing the email experience
    B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess   it’s a good guide execute solid optimization strategies   stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [B2B] How do we align sales and marketing?
    Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.  At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. appeared first on Circle Research - B2B market research agency
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [B2B] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Must Focus On Customer Value appeared first on B2B Marketing Insider. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 26, 2013
    [B2B] Is Customer Experience The Future of Marketing?
    Our organization is 100% B2B, so we have to constantly figure out how to help companies that need to move toward our solutions figure out how.  And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider.
  • SALES LEAD INSIGHTS  |  TUESDAY, MARCH 10, 2009
    [B2B] Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?
    After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools For example, which magazines do they read?
  • SALES LEAD INSIGHTS  |  TUESDAY, MARCH 10, 2009
    [B2B] Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?
    After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools For example, which magazines do they read?
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [B2B] The 20 Best Marketing Conferences In 2013
    B2B Content2Conversion  April 22-23 in New York, NY. MarketingProfs B2B Marketing Forum  October 10-11 in Boston, MA. The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [B2B] Top-10 Biznology articles in 2015
    While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to  Ruth Stevens  who wrote the tippity-top article over the last 13 months,  The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally.  So, without further ado, here are the top Biznology articles from 2015 — enjoy!
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] Savvy Week in Review - February 3
    If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Why B2B Marketers Must Address Status Quo by @ardath421. February is upon us, and the days are getting longer. Are you sure?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 28, 2011
    [B2B] PPC and SEO: once very different …now, not so much
    Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [.].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [B2B] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […].
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [B2B] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Available immediately to customers of both companies, this pairing gives B2B marketers an unprecedented ability to increase conversion rates for demand generation and account-based marketing (ABM). ” About Leadspace. www.leadspace.com.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 27, 2011
    [B2B] This is the week that was in b2b (w/c 20th June)
    Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. Mass emails and impersonal DM campaigns are still a far too common site, an issue B2B marketers need to tackle head on if they want to wave goodbye to those flimsy 3.5% Here is our review of the week that was: New starters and new business.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 9, 2010
    [B2B] Are B2B marketeers putting face-to-face communication on a back burner?
    People have and always will respond to people!! I go and visit a lot of very large B2B organisations who have a marketing plan 100 per cent focused on online marketing, email campaigns and telemarketing. In this digital world it's all too easy to forget the power of looking someone in the eye , giving them a handshake and a smile.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Future Marketing: Will Machines Take Over Half the Consumer Economy?
    After all, nearly all B2B purchases are already part of a larger relationship rather than isolated transactions. economy is B2B. The key word in that sentence is “trust”. The chart below shows in more detail how I think current trends lead to this conclusion; I won’t bore you by walking through it step-by-step. told you this was crude.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 16, 2013
    [B2B] Pay attention to that (wo)man behind the curtain! (Part 2)
    Lee sees an up-and-coming trend in B2B marketing that she believes is much needed: B2B marketers are now finally starting to view social media as a vital component to their marketing strategy, a “must-have” instead of a “nice-to-have.”. B2B Web Strategy All with a mission to maximize her clients’ results.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2009
    [B2B] 2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association
    Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010.  Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010. How budgets have changed over the past 12 months.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [B2B] 30 Social Media Statistics To Wrap Up 2014
    With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. B2B’s who use Twitter generate twice as many leads as those who don’t. Facebook. Facebook has 1.35 Tech Crunch ).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] Are You Marketing to the Right Audience?
    Marketing Intelligence Amount Of Time Automation Technology b2b marketing Customer Behavior Fine Tune google Key Words Lawsuits Legal Management Management Software Marketing Automation Marketing Efforts Midst Perfect Art Phrases Prospects Purchase Behavior Right Time Software Organizations Target Audience Verge Waste SpaceGrow your criteria.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [B2B] 4 Perspectives That Should Shape Your View of Value Propositions
    recently had the privilege of speaking with him about how this term should be applied in the B2B context. It’s about creatively discovering and then profitably bringing about the outcomes they would value most.”. 3. A B2B value proposition isn’t a once-and-done deal. With a long B2B chain, the answer isn’t obvious. ”).
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Everyday Data
    CRM Intelligence customer intelligence Data Marketing Intelligence Sales Data Sales Intelligence b2b sales analytics Business Data enterprise selling tools sales analytics sales big data sales insights Selling Tools Note: Today’s guest post is another in a series provide […].
  • ONALYTICA B2B  |  THURSDAY, OCTOBER 15, 2015
    [B2B] Infographic: Influencer Marketing Survey
    Influencer Marketing Marketing b2b marketing influencer marketing infographic tools use casesThis October 2015 survey highlights findings from Onalytica’s  focus groups and consultations with 100  Marketing Directors, Heads of Social Media, Communication & PR  Professionals. Get a free demo today by clicking the button below!
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [B2B] 56 Reasons Why Content Marketing Works
    58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Coull ).
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 38: The Art of the Sale
    B2B Lead Generation | Laugh and Learn – Episode 38: The Art of the Sale. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [B2B] How Big Data and Marketing Analytics Help Sales
    The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 24, 2011
    [B2B] Coming soon to a P-Cube Near You
    All Getting & Losing Business B2B marketing bizmarketer corporate overlords Elizabeth Williams Generation G GenG getting the business Google Keebler Elves linkedin P-Cube PowerPoint procurement selling to big companies selling to small companies value propositionIt’s been about a year since we met our friends in the P-Cube. Not us.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Agile Marketing B2B Marketing Content Marketing Internet Marketing Baby Boomers Brand Trust Millennials Socially Engaged Already this segment accounts for $1.3 trillion in consumer spending out of a total of $11 trillion (source: study by Moosylvania). The first successful cause-related program was in 1983 when American Express raised $1.7
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [B2B] Dearest Null: Why Don’t You Like Us?
    B2B Marketing Content Marketing Copywriting Internet Marketing Local Marketing Business E-mail Electronic mailing list email marketing marketing Newsletter How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. Bad data, yes.
  • SMASHMOUTH MARKETING  |  SATURDAY, OCTOBER 3, 2009
    [B2B] Unified Demand GenSM
    Essential b2b lead generation best practices. Tags: inbound marketing b2b marketing outbound marketing b2b demand gen You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're all one family. More later.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [B2B] What Is Thought Leadership? And When You Should Use It?
    Thought leadership is important for both Consumer and B2B companies. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing. What Is Thought Leadership?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Deconstructing a Quota
    Deconstructing a Quota was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales btob sales Demand Generation sales leads sales quoteby Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company.
  • FATHOM  |  TUESDAY, OCTOBER 8, 2013
    [B2B] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
    B2B Marketing Automation/Email Marketing lifecycle marketing NTBT note: This post is the 4th in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Look at the 20%, what do they have in common?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. This month our fan of the month is none other than Don F.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [B2B] K’s Top Five for the Week – December 10
    Writing is a Critical B2B Marketing Skill by @ardath421. Do you have the critical skills needed to be a player in the new world of B2B marketing? We’re all in the midst of a radical transformation in how B2B marketing works. B2B Copywriting B2B Marketing Content Marketing Copywriting Tips and How to Top Picks Marketing
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [B2B] The Lead Gen Mistakes Marketers Are Making
    Pressed for time, better tools, and a focus on keeping up with the competition, organizations often fall back on a“checklist” of B2B tactics to keep skin in the game. In fact, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. 54% of B2B marketers measure sales lead quality.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [B2B] Come Together.the Best of Collaboration
    Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Surprising Things We've Learned in Two Years of B2B Blogging. Steps to a Successful B2B Blog. Read on! Savvy Speaks: Collaboration Tools That Rock.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [B2B] The Problem with Marketing Data
    B2B Lead Generation | The Problem with Marketing Data. Data quality is a massive problem in B2B marketing companies. We also suggest you visit Ruth Stevens , who publishes great white papers on B2B data and sources. We believe a new partnership between B2B companies and data providers can go a long way to solving this problem.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [B2B] An Ounce of Social Media Prep is Worth a Pound of Sales
    It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople. Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. Is $10,000 worth an extra […]. Author information.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [B2B] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Advertising B2B B2B marketing Social media Howard Luck Gossage; Advertising; B2B; MarketingThere’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 17, 2015
    [B2B] Quickly Find Insights on Key Company Contacts with the Latest InsideView Mobile
    Products & Technology Crm Apps mobile sales apps insideview mobile CRM iphone apps iphone apps for sales iphone apps b2b insideview iphone insideview ipad market intelligence app sales intelligence app contact management apps insideview app data
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube
  • NUSPARK  |  SUNDAY, JANUARY 2, 2011
    [B2B] 2011 Marketing Resolutions to Consider
    For b2b marketers, think about your target audiences, and continue to understand how they research products. Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1. Marketing Strategy
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [B2B] How to get start with Marketing – Step 1 – Buyer Personas
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas This will be a series of articles on important marketing topics.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 21, 2011
    [B2B] Story is more powerful than the Brand
    Lead Generation Companies | Story is more powerful than the brand. I’m a huge believer in the power of story-telling in B2B marketing – especially in lead nurturing. Ardath Albee of Marketing Interactions just posted about using scenarios in B2B marketing  - she explains how powerful story-telling really is.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [B2B] 5 Marketing Challenges Solved with Buyer Personas
    We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In B2B marketing, you may only have one shot to make a first impression on a prospect, so it is important to read, and diagnose their needs. Do any of these sound familiar? . Photo credit.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [B2B] Find New Customers Fan of the Month – Don F. Perkins
    B2B Lead Generation | Find New Customers Fan of the Month. Don is a great guy and loyal fan of our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 16, 2011
    [B2B] Daniel Pink talks about the science of motivation
    B2B Demand Generation | The Surprising Mind of Daniel Pink. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Who is Find New Customers?
    B2B Lead Generation | Find New Customers. We don’t advertise at all, so we appreciate you watching this very brief business overview of the B2B lead generation consultancy, Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 2, 2013
    [B2B] How To Get Leads With Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post How To Get Leads With Content Marketing appeared first on B2B Marketing Insider. So how do we generate leads with content marketing ? It’s a basic human instinct. Yawn!).
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 28, 2011
    [B2B] HP backs solutions rhetoric with org change and investments
    For example, truly developing, marketing, and selling integrated B2B solutions typically requires both a strong focus from the top down and a new alignment from the bottom up. Creating Demand Leadership Marketing Organization Sales Talent B2B enterprise HP IT marketing sales selling solutions solutions selling technologyWhat about you?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2016
    [B2B] Why You Don’t Need a Pokémon GO Strategy
    I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Because we didn’t need a Pokémon GO strategy. Plus, I was busy […]. Content Marketing
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [B2B] Best Social Media Stats and Market Research of 2010 (So Far)
    How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. B2B SOCIAL MEDIA. Indonesia.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] How to Develop a B2B Social Media Marketing Strategy
    Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media marketing
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [B2B] Lead Nurturing Overview
    B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [B2B] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation marketing roiby Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [B2B] How Are Infographics Beneficial to SEO and Digital Marketing [Infographic]
    Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Source: The Seen/Infographic B2B  . Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Report: Blogs Are An Important Part Of The Marketing Mix
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • VIEWPOINT  |  TUESDAY, AUGUST 12, 2014
    [B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    Lots of B2B companies say their products are simple. Kinaxis Won Best B2B Marketing Idea of the Year award 2010. Here’s what Social Media B2B wrote: “Kinaxis used the same dating/relationship storyline to poke fun at a supply chain management rival, but thankfully  Sally Ann Perkins is not wearing a monogrammed t-shirt. 
  • THE POINT  |  MONDAY, APRIL 20, 2009
    [B2B] Is Direct Marketing Relevant Anymore?
    Tags: B2B Marketing Demand Generation Direct Marketing Agencies Lead Nurturing White Paper Syndication direct marketing lead generation b2b demand generation dm news
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [B2B] MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
    This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 11, 2011
    [B2B] Searching For the Elusive Net New Name
    Demand Generation Acquisition b2b marketing benchmarking database health database marketing Event Marketing lead management marketing analysis marketing programs marketing qualified leads metrics net new names revenue generation targeting and segmentation webinars whitepapersby Elle Woulfe | Tweet this. New Names, New Metrics. Share email.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [B2B] Marketing Must Be Integrated Into The Whole Business
    Mi6 Agency creates B2B social networks & communities that build reputations, generate results and make markets. By the way, this has always been the case especially in B2B. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [B2B] What’s the Fuss with Google+?
    Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] It’s Not A Petroglyph, It’s Our Marketing Plan
    All Random Rants Stupid Ideas B2B marketing bizmarketer branding cave paintings corporate overlords Elizabeth Williams Hand-Wringers lazy marketers linkedin marketing plans planning PowerPointThese were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Have you considered Facebook as a channel for lead generation?  Understand EdgeRank.  Original content.  Social Media
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [B2B] The Big List of Inside Sales Messaging Statistics
    The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). For B2B companies, subject lines that contained the words "alert" and "breaking" performed well. Want that toolkit? Tweet this stat. and 5 p.m.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [B2B] Savvy Week in Review: June 22
    B2B Content Marketing Strategy Checklist by @velocitytweets. B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog. Facebook B2B Campaign Increases Reach – by @diannahuff. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 6, 2011
    [B2B] Savvy Week in Review: May 6
    How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. B2B Buyers Research Like Rabbits. This is a B2C case study, but its lessons apply to B2B, too. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 11, 2011
    [B2B] Savvy Week in Review - March 11
    What the Slow Death of B2B Publishing Means for Marketers - by @ckochster. thought-provoking post from Chris Koch on the changing business models--and opportunity--for B2B marketers. Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Is it really the middle of March?!?
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 20, 2011
    [B2B] It’s hard to argue with Search Engine Land’s B2B Social Media tips
    The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Better position your brand.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 9, 2016
    [B2B] Swiped: 5 Steps To Content Marketing In A Post-Tinder World
    There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving […].
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 12, 2009
    [B2B] B2B CMO’s Still Don’t Get Social Media
    BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [B2B] Content Marketing Objectives And KPIs
    For B2B brands, the ultimate conversion is leads or even direct sales. Because of this, B2B brands should track all the way down the buyer journey from lighter conversions like subscriptions or click-throughs to deeper conversions like offer registrations. (I’ll cover how to drive conversions with content marketing soon.). Reach.
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