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  • NNC SERVICES  |  THURSDAY, MAY 2, 2013
    [B2B] Social Media In The Financial Industry
    B2B Marketing blog Marketing News Social media marketing banking Financial online marketing social media The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. This made the financial and banking sectors to be one of.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 23, 2010
    [B2B] How to develop your own podcast channel in iTunes
    For instance, your podcasts can become great bait to attract potential new customers in B2B lead generation. Podcasts are a great way to demonstrate thought leadership for companies and individuals.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [B2B] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service ,  Lead Generation , and industry focus such as  B2B Sales , Small Business , Education , Construction , and Travel. B2B Response Databases: Which is Best? B2B Sales? Curation
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [B2B] Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
    Plus bonus content: Applying the " Moneyball " theory to B2B Marketing I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. Some key hightlights include: Learn how to increase visibility into Buyer 2.0.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 6, 2012
    [B2B] 10 Ways to Connect with Target Executives other than Email
    The bottom line is that B2B sellers have so many ways to connect today – that using only email is a loser strategy. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. Ten Ways to Connect with Target Executives – without using Email. Comment on a blog post.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Jeff Ogden, the Fearless Competitor.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [B2B] The Edelman Trust Barometer 2011
    B2B Lead Generation – Trust is the Critical Ingredient. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Every CEO needs to hear this! How can corporations build trust?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn  with Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [B2B] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine Marketing
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs  . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS Names Jennifer L. Harmel EVP and Principal. ATLANTA — Feb. Follow Harmel on Twitter at @JenniferHarmel2.
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [B2B] Predictions 2012 Roundup
    We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? The fall of the mighty traditional white paper?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] February Fan of the Month – Christine “CK” Kerley
    The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [B2B] Analyzing the Competition Where It Counts
    This puts enormous pressure on B2B organizations in particular…to not only understand what buyers wish to buy but how they want to buy and why they buy.” About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Is Culture The Key To Success In The Future Of Marketing?
    have covered some of his team’s work before including the Content Marketing Checklist and their must-read  B2B Marketing Manifesto. gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). appeared first on B2B Marketing Insider.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [B2B] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Before we jump in, however, here are some of the notes on the testing to add some context and perspective on the experiment. Version A.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [B2B] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [B2B] How Big is Social Media Today?
    Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Let’s just say porn is now #2. That’s proof just how big social media has become today. What do you think?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [B2B] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [B2B] What to Consider Before Your Web Site Launch or Redesign
    David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. Can you share a few tips? A.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [B2B] Getting a customer is not the end goal it’s the middle
    B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Let me explain …. Are you over weight in Acquisition? One great spot to invest in is Social Support.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [B2B] Business Turn-Around Strategy – Why Marketing is the Imperative
    Our recommendation is this: Invest in B2B lead generation. How do you get started in B2B lead generation (also referred to as Demand Generation )? We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. What do you do?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] Engage MULTIPLE senses for best marketing results
    B2B demand generation | Engage more than one sense for best marketing results. Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Give it time to load… ). View This Poll.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [B2B] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 31, 2010
    [B2B] Lessons from the CSO Insights 2010 Lead Generation Optimization Study
    Lessons from the CSO Insights 2010 Lead Generation Optimization Study was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Modern B2B Marketing lead generation Lead Scoring sales and marketing alignment Here are five of the key success factors they found. 1. Measure Campaign ROI. Sales and Marketing 2.0.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [B2B] 7 Keys to Successful Lead Scoring
    Find New Customers to release the second in a series of great content regarding B2B lead generation. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Keys to Successful Lead Nurturing.
  • SCHEIER ASSOCIATES  |  TUESDAY, NOVEMBER 12, 2013
    [B2B] Eight Votes for Telling IT Prospects the Truth
    Content Marketing For IT Vendors IT Marketing B2B marketing I IT marketing product positioning Spiceworks A month or so ago I suggested a daring concept: The IT vendors tell prospects the truth about the shortcomings, as well as the strengths, of their offerings. But first they’ll tell other prospects how badly it all turned out.”.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 20, 2011
    [B2B] The Aprimo Marketing Summit 2011 (via )
    The Aprimo Marketing Summit 2011, will be held February 27 to March 2 at Amelia Island, FL. I'm deeply honored to be your host for the B2B track at the event. And Join me at the Aprimo Marketing Summit! And if you … Continue reading → Demand Generation
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [B2B] Graffiti Artist Banksy Proves That Context Is Everything
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Graffiti Artist Banksy Proves That Context Is Everything appeared first on B2B Marketing Insider. Banksy’s art often sells for tens of thousands of dollars. Strategy
  • LEAD VIEWS  |  FRIDAY, JUNE 10, 2011
    [B2B] Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
    Yes, one of your goals as a B2B marketer is to attract a prospect to your website where you can track his behaviour using a powerful marketing automation solution; but the best approach to do that is through a well thought of content strategy that also involves knowledge sharing , quality backlink building and social media tactics.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [B2B] Sales Leadership, Marketing and Social Media
    If you are in selling in a  B2B business  then B2B Marketing zone is a great resource. have provided the links below… Have a great weekend… B2B Marketing Zone. community collecting and organizing the best information on the web about B2B Marketing. Welcome to Webbiquity, a b2b marketing and social media blog.
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 30, 2010
    [B2B] Staying Top of Mind is Not the Goal for Email Marketing
    When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. In a longer-term, B2B complex sales process, just knowing your company's name or recognizing your logo is not enough. Consider this from a personal perspective for a moment.
  • B2B MARKETING BLOG  |  FRIDAY, JUNE 26, 2009
    [B2B] In marketing, it’s the meaning not the messaging
    Connecting to your key audiences – prospects, current customers, employees, industry peers – must reach an emotional level to have any true impact — even in an “unemotional&# B2B buying cycle. Tags: Marketing Public Relations B2B PR copywriting There’s a huge difference.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] What Is The Future Of Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. Sponsored stories.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. So how much is spent on sales enablement?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [B2B] Could AT&T kill the iPhone Brand?
    Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Hear me out …. humm Will 2010 be the Android Christmas?). Tweet This!
  • I-SCOOP  |  TUESDAY, JUNE 24, 2014
    [B2B] Thought leadership: the role of trust, value and content
    Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey. Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Find New Customers at the Aprimo Marketing Summit
    Of course, my interest is in content for B2B sellers, … Continue reading → Business relationships Buyer Personas Demand Generation Find New Customers Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Personal growth Sales-Marketing AlignmentGreat stuff.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [B2B] The Importance of Lead Nurturing (Radio Show)
    B2B Lead Generation | The Importance of Lead Nurturing. This radio interview I did back on B2B lead nurturing back on 9/ 17/2009 for SalesBuzz Radio is a classic. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. It was a very popular show. See CMO quote below.)
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [B2B] Do You Treat Your Sales Teams Like The Hunger Games?
    Sales Intelligence Social Media for Sales Social Selling B2B b2b sales customer 2.0 The Hunger Games is the #1 movie in US box offices with $155 Million dollars. haven’t seen the movie but I have read the book and I couldn’t help but think about how the Hunger Games can be applied to business environments. Redux. Sales 2.0
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [B2B] Lead nurturing via email series and content marketing
    In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Background on the campaign. How the campaign performed.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Have you considered Facebook as a channel for lead generation?  Understand EdgeRank.  Original content.  Social Media
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [B2B] How Converged Media is Changing Content Marketing
    B2B Buyers are Also Consumers. " What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. Hear How B2B Buyers Use Content and Social Forums. The world moves faster in general.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] Leaping from the Content Ocean with Doug Kessler – the Show and After-Party with @fearlesscomp
    Jeff Ogden, President of the B2B demand generation and global marketing company, Find New Customers , sat down with Doug Kessler of Velocity Partners for a rousing and fun After-Party Mad Marketing TV show – sponsored by Act-On Software. And if you missed the original show with Doug, it’s below too. Enjoy!
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [B2B] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. Online Video.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Lead Generation: Focus of B-to-B Online Marketers
    This is set to reach 12% by 2013 • Two thirds of B2B marketers believe that online must be complemented by traditional marketing activities • Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective What’s the focus of your online marketing program for 2010?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [B2B] Text “WhoCares?” to 66863
    Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment. would, however, contend that the opposite may be true, and that text messaging may never become relevant in a B2B environment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [B2B] Do you need to be an Extrovert to be in Social Media Marketing?
    Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 20, 2012
    [B2B] Putting enough resources into your search engine profile?
    best practices seo social media b2c publicity content strategy advice b2b strategic planning small business sales businessNo, we're not talking about Search Engine Optimization (SEO). That's another topic for another day. Yes, we used the "chum in the water" metaphor. If you rely on local traffic a complete Google Places page is a must.
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [B2B] Capturing the Voice of Your Customer for Business Video
    B2B Video Content Marketing Customers tell me things when I interview them that they’d never tell your salespeople. People People are much more open when they know they’re not being sold to. They feel comfortable in telling me what they really think because I’m a third party – not a company insider.
  • ACSELLERANT  |  MONDAY, MARCH 24, 2014
    [B2B] Attention is Your Most Precious Sales Asset
    Business Story Marketing Visual Storytelling b2b video content marketing Picture yourself in front of a prospect giving an initial sales presentation. As you begin, they’re focused on what you’re saying. The post Attention is Your Most Precious Sales Asset appeared first on acSellerant Visual Strategies.
  • MARKETING ACTION  |  MONDAY, AUGUST 11, 2014
    [B2B] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
    B2B Marketing Marketing Automation The Greater Philadelphia Chamber of Commerce (GPCC) is one of the largest chambers of commerce in the nation. Their goal is to attract, retain and grow jobs for the region, and to improve economic growth and prosperity for business owners as well as the citizens. New Visions in Chamber of Commerce Marketing.
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [B2B] Studies prove Social Media Marketing lasts longer
    In this new world the customer B2C and B2B wins and the brands who care. Infographic: B2B Social Media Marketing. The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This means that a brand should carefully listen to its audience.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 8, 2010
    [B2B] Help! I’m New To Marketing Automation – Where Do I Start?
    B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For more unmissable B2B marketing content, subscribe to the Modern B2B Marketing Blog or follow Marketo on Twitter. Where do you begin?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] 5 Tips for Developing Strong Buyer Personas (via )
    B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Updated with recent news. Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Filed under: Demand Generation. Demand Generation
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Big doings at the social networks… would you believe advertising?
    B2B Web Strategy Social MediaWell, times change and vehicles mature.  In [.].
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [B2B] How Marketing Technology Can Help Tell Brand Stories
    ” Using B2B marketing technology to further brand conversation, not the technology conversation, is your aim. “Too many times brands get excited about B2B marketing technology and how to look ‘cool’ and focus on how to implement the technology rather how the technology can tell their brand story. Success
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 22, 2010
    [B2B] Should your SEO effort focus on chasing algorithms …or analytics?
    B2B Web Strategy Search Engine Marketing chasing the rapidly moving target presented “moderation things” and avoiding excess   it’s a good guide execute solid optimization strategies   stoney degeyter points twist turn adjusting algorithms nuance “one thingturns out it applies pretty well to search engine optimization (SEO), too.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [B2B] 5 Mindset Shifts Marketing Leaders Must Make
    The B2B versus B2C dichotomy is becoming irrelevant. ” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. We all know that real change starts with a shift in thinking. Photo Source.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [B2B] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. We hope you enjoy it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] 10 Reasons NOT to Talk to Find New Customers
    The  B2B lead generation  consultancy,  Find New Customers  is not for everyone. Jeff Ogden is President of the  B2B lead generation  and global marketing consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!) Bush). 4.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Why hiring a search marketing firm is a waste of money
    Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did. publish my blog on B2B lead generation , Fearless Competitor at 11am and 2:30pm every weekday.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Identify Website Users: Capture More Sales Opportunities
    More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors Great stuff for the B2B marketer interested in generating new leads and targeting new prospects. Visitors B2B marketers need more. Now you can!  Who’s Looking at YOU?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] Savvy Week in Review - September 3
    Are B2B Marketers Missing the Point? by @ardath421 Wondering what to make of the latest MarketingSherpa chart highlighting the processes B2B marketers are using to manage prospects across their buying cycles? B2B Marketing Key 2 (of 6) – “Entertain&# by @customerthink B2B content does not need to (yawn) be boring.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2009
    [B2B] Another Sales and Marketing Gap: Marketing Automation vs CRM
    On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop. Throughout the presentations, one question kept cropping up: "How can B2B marketers reconcile the use of CRM to manage prospects at the account level with use of marketing automation systems that enable one-to-one dialogue?"
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [B2B] Four reasons to hate thought leadership
    Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I don’t know of another marketing term that gets so much hate mail. know because I have a column in my Twitter dashboard that searches the term.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 21, 2010
    [B2B] Introduction to the Social Selling University
    Sales Intelligence Social Selling Tips and Tricks B2B b2b sales CRM crm 2.0 We’ve had the opportunity to introduce our vision of Social Selling to customers, sales professionals and our visitors at Dreamforce. InsideView has been defining the use of social media for sales people for years and now we want to raise the bar.
  • FUNNEL FOCUS  |  MONDAY, APRIL 26, 2010
    [B2B] Marketing Automation Enables Tuning to Shorten Sales Cycles
    Tags: B2B Marketing Email Marketing Lead Management Lead Nurturing Lead Scoring Marketing Automation Software Marketing Performance Lead Preferenes List Management Marketing Funnel
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 18, 2013
    [B2B] Is Your Marketing Data Unreliable?
    Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. businesses more than $600 billion each year.
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [B2B] Is There a Best Time To Recycle Your Leads?
    B2B Marketing Automation/Email Marketing customer journey lead recycling lifecycle marketing note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business."
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 21, 2007
    [B2B] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [B2B] Social Sales Requires Marketing Skills and … Salespeople
    I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. James is also the founding editor of B2B Buzz – A Community of B2B Experts.
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. 
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 8, 2010
    [B2B] Interview with an iPhone/iPad developer
    We close out the interview with a discussion about an iPhone/iPad app Tony developed (with is free by the way) for the musicians called Innerview and where there are opportunities for apps in the area of B2B sales and marketing. Author: Chris Herbert. Tony Wallace is the founder of Heuristic Media.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [B2B] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC.
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] 9 attributes of the best thought leadership content
    Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderHere’s what I have so far. Visionary.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] Content Marketing Trends and Predictions for 2010
    To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. Share this on del.icio.us. Digg this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Need Help with Your Blog?
    Do you have a blog on B2B marketing or sales? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. Before we started writing the B2B Sales Lounge, it published 2-3 times a month. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do we know blogging?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [B2B] Is Content Curation an Easy Way for Content Marketers to Do More.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? All Rights Reserved.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What's missing from your social media playbook?
    Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise. Image via Wikipedia.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [B2B] Savvy Week in Review - April 30th
    Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer - by @jjhnsn via @B2Bbloggers Hey B2B marketers - don't forget your buyers are human. Press Release Mistakes B2B Software Companies Must Avoid - by @B2B_MarketingPR Wondering why your PR isn't getting any traction? Getting Social?
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Savvy Toolkit - Sharpening your SEO Saw
    One topic that still seems to baffle most B2B marketers is SEO. Marketing Sherpa's 2011 B2B Marketing Benchmark Report covers many SEO related issues including the one related to their current chart of the week. This chart reflects the opinions of 900 B2B marketers on which SEO tactics they are currently using.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [B2B] How to Write Sticky Web Copy for your Home Page
    So you’re creating a B2B website. B2B Web Strategy recently posted a checklist of top-notch B2B design elements that you can check out for some design pointers. What’s the most important thing to keep in mind? That’s right – the first impression you make on your visitors when they reach your home page.
  • MODERN B2B MARKETING  |  SUNDAY, JULY 25, 2010
    [B2B] Salesforce.com Certification: it’s for Marketers, too!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Demand Generation Modern B2B Marketing Campaign Management Lead Management Salesforce.com.As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. 
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [B2B] Content Marketing Is The Only Marketing Left
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Is The Only Marketing Left appeared first on B2B Marketing Insider. Here is a transcript of the talk and a link to the slides and videos I shared. ve in.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [B2B] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Focus Experts Roundtable  (listen here). It was a very, very popular show, so we wish to share it with you today. ”).
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook   and  235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [B2B] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    CXOs seek insights from numerous individuals in their companies who play different roles in a complex B2B buying process.’ SiriusDecisions European Summit: 4 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you’re not talking sales and marketing alignment – you should be!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [B2B] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    This report is chock full of statistics and graphs about B2B content marketing. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%).
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Tomorrow at Fearless Competitor – Laugh and Learn
    The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us. We love our fans!
  • GREAT B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [B2B] Sales Lead Generation – by Christopher Ryan
    I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. Outdated methods –  the b2b marketing and sales world has shifted dramatically over the past decade. Perhaps it is time to broaden the mix to include newer social media techniques.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [B2B] Marketing Statements that Show Your Company is Out of Touch
    As B2B marketing outsource providers , we get to hear some interesting statements about marketing. This is a very scary statement that shows a lack of understanding about current trends in B2B marketing and how prospects look for potential products and solutions. Our marketing department stinks so we’ll hire more B2B sales reps.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 31, 2010
    [B2B] The Oscar of B2BTOTY Awards Needs Your Vote
    Award Epitomizes B2B Marketing & Social Media. The result is not just a trophy but what they believe is a symbol that epitomizes B2B marketing and social media.  TWITTERING FOR A B2B AWARD. Billy said, “Many, maybe even most, B2B marketers are still in the dark about Twitter. Philip Kotler, PhD. Submission Deadline.
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [B2B] Creating an Online Newsroom
    Tags: Interactive PR Marketing Public Relations B2B newsroom Schubert
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