Page 95 of 176 Previous | Next 
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [B2B] The Mi6 Tweekly: Week of June 21, 2010
    Video: @RobinsonRG talks about B2B in a Digital Marketing World. Chart: What B2B Marketing Tactics Are Being Used More/Less Than 3 Years Ago (source: @HolgerSchulze). Is Social a Source for B2B Leads? Chart: What Pages Twitter Visitors Check Out on Your B2B Site (Source: @eMarketer) #B2B. Monday. Tuesday. Thursday.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
    Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs. By same token, B2B lead generation is one hairy beast – best left to the professionals. We also invite you to visit our blog on B2B sales too, the B2B Sales Lounge. Certainly, marketing automation software helps and plays a key role.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 27, 2010
    [B2B] My New Content Marketing Project and 2 Lessons Learned
    So, the quick plug: If you like Savvy B2B, I think you are going to love CMI. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter or read more of her posts on Savvy B2B Well, that's my week here. at all.
  • VIEWPOINT  |  TUESDAY, DECEMBER 20, 2011
    [B2B] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
    You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. B2B marketing and sales strategies and tactics. Customer acquisition.
  • LOOPFUSE  |  WEDNESDAY, MARCH 23, 2011
    [B2B] Lead Capture for SMBs: Targeting
    Lead Capture is also the yardstick by which most B2B marketing organizations are measured; everything’s good when sales people aren’t complaining about having too few leads. Generating demand and capturing sales leads are critical to growth. Lead Management Thought Leadership SMB Lead Capture
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [B2B] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    We’ve seen B2B companies increase their lead flow as much as 500% with the strategic use of landing pages. Instead, many B2B campaigns drive all their traffic into a single landing page that is re-used for lots of different campaigns. Bottom line: landing pages work really well for B2B lead generation. Zzzzzzz. Or Does It?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. So what’s beneath the wrapping paper? What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn  with Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [B2B] Is Marketing Strategy Out of Favor?
    see random acts of marketing too often in B2B marketing , both in campaigns that have the potential to be so much more and in conversations with B2B marketers and media companies. In Practice Rants B2B marketing Goals Marketing Strategy Objectives Random Acts of Marketing RantDoes this sound familiar? Right now.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [B2B] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers. Our client OneSource did not want to run this, but I have no such restriction on my own blog. Please be aware that I own this book.). Way up.
  • INBLURBS  |  WEDNESDAY, JULY 13, 2011
    [B2B] 6 Tipps how to Increase Website Traffic with a Corporate Blog to generate more business leads
    Every company tries to reap in the most out of the available set of resources. Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements. cost effective way to get attention of the target audience is corporate blog. Dataram Successfully Leverages Web Strategy.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [B2B] Come Together.the Best of Collaboration
    Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Surprising Things We've Learned in Two Years of B2B Blogging. Steps to a Successful B2B Blog. Read on! Savvy Speaks: Collaboration Tools That Rock.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [B2B] 11 Reasons Why Outbound Telemarketing Programs Fail
    Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010. Augmented Reality For B2B Marketing in 2011?"
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Or Does It?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 5, 2010
    [B2B] Savvy Week in Review - November 5
    The Design of Buyer Experience by @TonyZambito Buyer persona expert, Tony Zambito, describes the significant shift in mindset that B2B organizations must adopt to attract and retain customers over the long term. Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend! This one's no exception.
  • BUYEROLOGY  |  SUNDAY, DECEMBER 5, 2010
    [B2B] Seven Buyer and Sales Trends to Watch in 2011
    Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking More B2B organizations will begin to bring an encompassing perspective to branding that has a distinct buyer experience orientation. 
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 19, 2012
    [B2B] Sunday Learning | Shape-Shifting Dinosaurs – Great TED Video
    Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers  who helps companies craft world class demand generation programs. At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 28, 2009
    [B2B] Announcing the “Essential” Marketing Automation Handbook
    Today Genius.com announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Why is this handbook “essential&# for B2B Marketers? –Walks B2B pros through a 15 point, step-by-step process, including hands-on tools and worksheets. Looking forward to your comments.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [B2B] Measuring the Value of Digital Marketing – #B2BChat
    How do B2B marketers tackle the question of marketing campaign  value ? And this is especially true for B2B with their typically complex, drawn out sales cycles. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [B2B] Savvy Week in Review - January 21
    How and When to Use Content in the B2B Sales Process via @MarketingSherpa Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips. Have any other favorites? Let us know in the comments!
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [B2B] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  Enjoy.
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [B2B] A blueprint for customer service excellence
    'Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  The post A blueprint for customer service excellence appeared first on Circle Research - B2B market research company It minimises the effort the customer needs to put in. perspective.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 4, 2010
    [B2B] Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line
    If you consider the steps in the B2B buying process as described in Robert Jollies’ book, Customer Centered Selling (illustration below), you’ll see that sales spends almost all their time where buyers are spending only a small percentage of their time.  in-person sales calls to close a B2B sale. Good question.  The result?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [B2B] One and done?
    B2B Demand Generation | My thoughts. like to stick to B2B marketing topics, as I’m President of the B2B lead generation company Find New Customers. really don’t like to talk about politics. Someone is upset. He’s done. Barack Obama should be a one-term President. Obama = Carter?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Who is Find New Customers?
    B2B Lead Generation | Find New Customers. We don’t advertise at all, so we appreciate you watching this very brief business overview of the B2B lead generation consultancy, Find New Customers. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 27, 2014
    [B2B] Smart Sales Intelligence: A Powerful Tool for Marketing
    The role of a B2B marketer is in the process of going through a fundamental shift.  ' Interested in learning how sales and marketing can work together to close more deals? Join Joe Lucas and Jill Konrath on a webinar today at 10am pacific. No longer are we driven by just click-throughs, lead acquisition, and brand awareness.  […].
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [B2B] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 68 Percent Of CEOs Have No Social Media Presence Whatsoever appeared first on B2B Marketing Insider. mere 32% have at least one account on a social network. million followers.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [B2B] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Think Mobile. Agree?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [B2B] You’ve Connected on LinkedIn Now What?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. I’m ashamed to admit that I do not. accept your invitation and … that’s it. We’re connected. What a waste.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [B2B] Essential Social Sales Habits + Tools = Success
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. There is nothing beyond that we really need to focus on. Everything that we do supports these two efforts in one way or another.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [B2B] Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0
    Plus bonus content: Applying the " Moneyball " theory to B2B Marketing I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. Some key hightlights include: Learn how to increase visibility into Buyer 2.0.
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [B2B] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    'There’s a problem in the way B2B companies engage customers today. Gleanster and Act-On surveyed 750 mid-size B2B companies to learn why the most successful organizations are taking a holistic approach to the customer engagement. out of 10 average #B2B firms generate 60% of revenue from new customers #B2BMarketers #RethinkMarketing.
  • SAZBEAN  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media
    Both B2B and B2C brands are capturing leads and sales opportunities via  social media, though some channels are proving more effective than  others, according to a survey from Webmarketing123. 39% have generated leads via Facebook, and 19% have won sales. 30% have generated leads via Twitter, and 14% have won sales. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [B2B] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    recently read two articles about the BANT acronym, Why BANT is Bunk for Today’s B2B Buyer by Ardath Albee and How to Tackle the Most Common B2B Objections by Ginny Soskey. By clinging to BANT for qualifying leads, B2B businesses are decreasing productivity and in fact misaligning sales and marketing. How well? Budget. Authority.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Who will it be? Why don’t you follow him?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [B2B] Trigger Events – Keys to Sales Success
    B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Knowing exactly when to call and what to say is a very valuable asset in B2B sales and marketing today. Perfect time to call him. with all your options on trigger events.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 14, 2010
    [B2B] Whatever Happened To The Business Case
    It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. Share: Read more from Strategy B2B Marketing , Strategy 1 Comment Post a comment Trackbacks & Pingbacks » Blog Archive » Whatever Happened To The Business Case Click here to cancel reply.
  • NNC SERVICES  |  FRIDAY, MARCH 15, 2013
    [B2B] Is Your C-Suite Hesitant to Get On Social Media?
    Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day.  Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks.  Trade shows and conferences typically have their own official hashtag. 
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] How To Give Your Calls To Action a Fighting Chance at Generating Leads
    'Artillery B2B Marketing Blog > The Forward Observer By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. Often, that content is a white paper, eBook, webinar or a newsletter. Be Clear – Not clever.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [B2B] Savvy Week in Review - June 8th
    Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Strategies from Top to Bottom - Content Marketing for B2B Software Vendors by @ juliebhunt via @ b2b_marketplace. Really? Welcome to the month of endings and beginnings.
  • MARKETING GENIUS BLOG  |  THURSDAY, FEBRUARY 24, 2011
    [B2B] Must-Read Buyer’s Guide for Marketing Automation
    It’s called the B2B Marketing Automation Vendor Selection Tool (VEST) and he gives a useful preview of it here. As you are well aware, the marketing automation space has become increasingly crowded and complex over the past few years.  The number of solutions marketers have to choose from is dizzying.  Tweet This! Digg this!
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [B2B] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Author: Trey Pennington | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Should B2B SEO Include Landing Pages?
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 3, 2010
    [B2B] ClickPredictions: Stand Out with Great Content
    " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. It’s safe to say that in 2010, many B2B marketers will imitate each another. Many will use B2C tactics like branding for B2B marketing. Gordon Graham. Over to you.
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 14, 2012
    [B2B] 5 Things You Must Know Before You Dismiss Social Selling
    In the previous posts in this series we discussed  the  importance of social media  for social selling ,  ensuring reps profiles match their organization , the  reality of social media  use in B2B sales, and   IBM’s approach to supporting social media use. So what conclusions can we draw? 5)      Beginning is easier than you think.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Report: Blogs Are An Important Part Of The Marketing Mix
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [B2B] 3 Steps to Using Data in an Imperfect Data World
    This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Glad you asked.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 2, 2013
    [B2B] The Art of Storytelling [Video]
    ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. '“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” The first TV ad was run by Bulova in 1941. The first political TV spot was run by Lyndon Johnson in 1964. Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [B2B] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment  [More from the blogs]. 'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Be honest.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [B2B] How Converged Media is Changing Content Marketing
    B2B Buyers are Also Consumers. " What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. Hear How B2B Buyers Use Content and Social Forums. The world moves faster in general.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 19, 2010
    [B2B] What Marketers Can Learn from Storytellers
    Today's guest post comes from Chas Cooper of B2B Internet Marketing Strategies. B2B marketers are storytellers of a different kind. So what can B2B marketers learn from the time-honored, tried-and-true techniques of great storytellers? But what higher purpose does your B2B product have? Surprise with the unexpected.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] 5 Ways to Get More from Your Content Marketing Plan
    It’s just like your B2B marketing. Something that we have done at Savvy to gain efficiency is to add a weekly series called Savvy Speaks in which we weigh in on topics pertinent to B2B marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Four Keys Areas Where the CMO Must Lead
    have written many times about the need for change management in marketing organizations in order to adapt to the rapid shifts that are occurring with B2B buyers. 'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training. Investing Wisely.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [B2B] The World’s Simplest Guide to Lead Nurturing and Scoring
    Jeff Ogden, the B2B lead generation expert at Find New Customers “Lead Generation Made Simple” and the host of Marketing Made Simple TV , shares the world’s simplest guide to lead nurturing and scoring in this short and narrated Slideshare presentation.  Lead Nurturing and Scoring – the world’s simplest guide.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [B2B] How to Deliver Business Results Using Social Media
    We’re honored that BuyerZone.com selected us as the  #1 B2B marketing blog of 2012. Driving Business Results with Social Media. View more presentations from Find New Customers, Inc. This is the keynote presentation delivered by Jeff Ogden of Find New Customers at the BMA-NJ Social Media Symposium. Need a great speaker?
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [B2B] Savvy Week in Review - October 5
    B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book] via @ MarketingProfs. cool eBook created by Lee Odden and his team at TopRank featuring advice from speakers at the MarketingProfs B2B Forum conference in Boston. B2B Marketers: Denial is Not a Strategy – by @dougkessler. Ah, October. Anything to add? by @99u.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Trends and Predictions On The Future of Content Marketing [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Trends and Predictions On The Future of Content Marketing [Slides] appeared first on B2B Marketing Insider. The topic was the future of content marketing. Click to Tweet ).
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [B2B] Why Marketing Needs to Fix the Customer Experience
    As an aside, it’s interesting that four of the top 20 are exclusively B2B and eight have significant portions of their revenue from B2B customers.). If you wake up in the middle of the night with a general sense of unease, here are a few ideas from Bright Funnel about The 6 Strategic Themes B2B CMOs Must Address.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [B2B] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Called @LeadGenChat, I’ll present discussions and guests covering a unique topic weekly that relates to marketing strategy/tactics and lead generation for b2b and b2c. Hi, I wanted to invite readers on Twitter to be aware of a new chat that debuts officially on Monday April 25 at 9p ET and continuing every week at that time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [B2B] 3 Tips to Support Relevance in Your Marketing Communications
    Integrate B2B and B2C marketing efforts. That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn.
  • THE CONTENT FACTOR  |  THURSDAY, JANUARY 28, 2010
    [B2B] Are We Torching Our Leads?
    A survey by Spiceworks reveals that IT pros--key influencers in B2B buying cycles--are increasingly resistant to downloading white papers, because of the registration forms.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [B2B] Savvy Week in Review - August 27
    Make Your Content Do Double Duty When Writing to Multiple Audiences by @diannahuff via @junta42 How do you best connect with all the people involved in today's B2B buying decisions? What’s the Difference Between CRM and Marketing Automation in B2B Demand Generation? We've rounded up a few of our faves from this week. Enjoy!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Fearless Competitor now available on the Kindle! (via )
    per month, you can get this terrific B2B marketing and lead generation blog on your Kindle! For just $0.99 To obtain it, just go to the Kindle store on your Kindle, select blogs, and type "Fearless Competitor." " Sign up for … Continue reading → Tags: Demand Generation
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Find New Customers: Definitive Guide to Making Quota
    Want to read insights from the top experts in B2B Sales today? Looking to make quota in 2011? Want to learn how to deal with top sales challenges? Want to improve closing rates? Just click the image and download this … Continue reading → Demand Generation Sales 2.0
  • B2B MEMES  |  WEDNESDAY, MAY 2, 2012
    [B2B] Three Common Failures in Online News: Are You At Fault?
    For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. a consulting firm serving B2B publishers. 
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [B2B] Sunday musings
    Right now, I’m at the Aprimo Marketing Summit in Florida, where I am hosting the B2B track. On Monday, I moderate a round-table discussion on B2B marketing with executives from Symantec, ESRI and Autodesk. Check out our new “Cheat Sheet&# on B2B lead nurturing too. It’s terrific! No registration either.
  • FATHOM  |  TUESDAY, APRIL 2, 2013
    [B2B] Video Marketing for the Technology Industry
    Based on a 2012 study conducted by IDG, 95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy. Technology Industry Uncategorized Video technology industry vdeo marketing
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [B2B] Marketing automation starves without a Content Marketing strategy
    B2B Demand Generation | The Importance of Content Marketing. I asked Jim for an example of why great content is so important in B2B lead generation. Great, compelling and remarkable content is much more important for B2B lead generation than which marketing automation platform you choose. It has no fuel. JB:   Sure. 
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] Week in Review - Feb 15th
    How Your B2B Content Marketing and Sales Can Work Hand-in-Hand via @ CMIContent. Here's how marketers can arm sales reps to make an impact throughout the B2B buying process. Last week brought wintery chaos to many of the Savvy Sisters last week, but everyone weathered the blizzard without too much trauma (or drama). Good stuff.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [B2B] 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson
    The Most Important Number in B2B Marketing. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses.
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [B2B] Four reasons to hate thought leadership
    won’t be focusing on B2B marketing in the broadest sense anymore; I’ll be narrowing things to idea marketing (and the role that social media play in it). You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. don’t know of another marketing term that gets so much hate mail.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 6, 2012
    [B2B] Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion
    Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Share and Enjoy.
  • B2B LEAD BLOG  |  MONDAY, AUGUST 6, 2012
    [B2B] Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion
    Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [B2B] You Can Grow Your Business with Social Media. Learn How Here.
    BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. B2B SMS Agenda: 9:00 am to 9:30 am. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. B2B Demand Generation Expert. You have a Facebook page. LinkedIn.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Interesting tidbit. Nothing.
  • MI6 MARKETING AGENCY  |  FRIDAY, JANUARY 27, 2012
    [B2B] Apple Taking a Bite Out of Facebook and Google
    In 2012, we will focus on: technology trends, community and network development & B2B marketing. 4) B2B Decision-Makers Diversify Digital Research | Source: eMarketer. By the way, Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Save Some Time on Us. Worth a read.
  • BUYEROLOGY  |  THURSDAY, APRIL 14, 2011
    [B2B] The Future of Buyer Relationships
      Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships.    Social reputation management will need to become a mindset for B2B marketers in the next decade. Image via Wikipedia. Social Expert Networks. Reputation. Real-Time Content.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [B2B] Chart of the Week: Driving Qualified Leads is the Mission
    This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. Driving qualified leads is the overall mission. Line: 7 Message: Too many connections+(via+@genius_com)&source=shareaholic" rel="nofollow" title="Tweet This!">Tweet
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [B2B] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Social media is an increasingly important part of B2B marketing, ” said Sean Dwyer, CEO of LoopFuse.  “Combining Nearstream is a B2B social lead generation product that identifies on-line demand signals.  By We are excited to announce that LoopFuse and Nearstream are merging into one company. Great things ahead! About Nearstream, Inc.
  • JUNTA 42  |  THURSDAY, AUGUST 19, 2010
    [B2B] Smaller Companies Spend More on Content Marketing
    Only a few weeks left until we release our findings from the 2010 B2B Content Marketing Study from Junta42 and MarketingProfs with assistance from the Business Marketing Association and American Business Media. The average B2B company spends 26% of their budget on content marketing. Not too shabby.  Thanks for your patience
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Marketers: Show Your Love
    There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. In turn, consumers and B2B buyers have come to dislike marketing. Behind closed doors, many marketers don’t like or even respect them. When you look at what passes for marketing, it is no wonder. Show Your Love.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [B2B] Review of Return on Influence – by Mark W. Schaefer
    Very well written book on an import topic in B2B marketing. Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. Four and one-half stars out of a possible 5. This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. below).
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 24, 2014
    [B2B] Can Video Help To Humanize Your Brand?
    appeared first on B2B Marketing Insider. 'I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now  swimming in content  and information. We are struggling in a growing battle for customer attention. Let us know what you think?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [B2B] 5 Ways to Wow Your Prospects
    As I read the article, it struck me that B2B companies need to hit upon some of these same areas (which I've highlighted in red above) to impress their prospects. One of the easiest ways for B2B companies to make a prospect feel special is by engaging with them in a one-to-one manner that shows a deep understanding of that person's concerns.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [B2B] 5 Ways to Wow Your Prospects
    As I read the article, it struck me that B2B companies need to hit upon some of these same areas (which I've highlighted in red above) to impress their prospects. One of the easiest ways for B2B companies to make a prospect feel special is by engaging with them in a one-to-one manner that shows a deep understanding of that person's concerns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Video: Hubspot and the Content Marketing Funnel
    Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. Using Content Marketing to Understand Your B2B Audience What do you really know about your B2B audience? Related posts brought to you by Yet Another Related Posts Plugin.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [B2B] Banner Ads Must Die!!!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. Banners. Die!!!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [B2B] Happy Holidays from the Savvy Sisters!
    Beyond Buyer Personas: Connecting with Today's B2B Buyers -- February 2012. B2B Videos: Go Beyond Humdrum to Engage & Enthrall -- March 2012. Thought Leadership: The Most Misused Term in B2B Marketing? Could Pinterest Work for B2B? -- March 2012. June 2012.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [B2B] Social Media for the Boardroom
    How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. These were the three broadest terms that applied to the most relevant conversations about energy. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [B2B] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? would love to know. Tweet This!
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [B2B] Meet Up at Upcoming Conferences
    SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Look forward to seeing you in San Jose.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [B2B] Applying Content to the Social Sales Process
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. You might also call this process your sales pipeline or […]. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [B2B] We invite you to download two free cheat sheets
    B2B lead generation | Our free cheat sheets. Keys to B2B Marketing Success. This great cheat sheet will cover the key elements of a B2B marketing program – with landing pages for each. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stay tuned. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [B2B] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [B2B] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. We hope you enjoy it.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [B2B] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree. But when you produce content that surprises, informs and delights, you don’t have to market it.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [B2B] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
    This concept translates well into B2B Marketing as well. In this week’s #B2BChat , we talk about whether and why a Chief Marketing Technologist may be relevant and timely in today’s B2B marketing climate: Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools involved?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [B2B] Lead nurturing via email series and content marketing
    In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Background on the campaign. How the campaign performed.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] David
    B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Over to you.
<< 1 2 ... 93 94 95 96 97 ... 175 176 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...