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  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [B2B] 20+ Amazing Examples Of Content I Wish We Created
    Humor and B2B Marketing: A Love Story – The future of customer videos! And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 20+ Amazing Examples Of Content I Wish We Created appeared first on B2B Marketing Insider. Amazing!
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [B2B] John Coates and the WELL: Looking ahead by looking back
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. The event was well covered, with lots of blog posts and reports. It even trended on Twitter for a while (#VICROMM13).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [B2B] It pays to provide Support with Social Media
    It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry! Tweet This! Share this on Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [B2B] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing or Sales appeared first on B2B Marketing Insider. 'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. neither!
  • INBLURBS  |  MONDAY, JULY 25, 2011
    [B2B] USA Today reports: Social Media Future is NOW don’t get left behind
    67% of the B2C and 41% of the B2B companies reported that they got new customers through Facebook. USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices. Sociel media is no fad.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 31, 2013
    [B2B] Primary Research Reports That Build Brand Authority: 4 Great Examples
    B2B Content Marketing 2014 Benchmarks, Budgets and Trends” by Content Marketing Institute and MarketingProfs. To support their mission, the company teamed with MarketingProfs and surveyed 1,217 B2B marketers to assess current content marketing trends and challenges. This format is used throughout the presentation. percent.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 14, 2011
    [B2B] Scenarios Add Value to Marketing Content
    Every B2B company has stories they can use in content marketing programs. scenario used in B2B marketing can be defined as: The depiction of an experience your prospects or customers might have that relates to the problem your offerings resolve.   Think about why you read a novel or go see a movie.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [B2B] New insights on the future of search, privacy and the inevitability of social media
    Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. The content was fantastic and I wanted to share with you a few highlights from one of the keynotes speakers, Dave Coplin Chief Visioning Officer – Microsoft. Social media is inevitable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 31, 2011
    [B2B] You’re Invited! The social media party of the year
    Social media and B2B marketing. Billy Mitchell , Partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. Jeremy Victor , Founder of Philadelphia-based B2B Bloggers, VP of Strategy & Operations for VertMarkets and Jameson Publishing , President of Make Good Media. Glen D. Amy D. Ryan T.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 26, 2012
    [B2B] E-REPUTATION: An Achilles Heel for Businesses?
    3) Do you think e-reputation is a more important issue for the B2C or the B2B companies? reputation is an issue that concerns all companies and professionals, both in the B2C and B2B sectors. 4) In B2B, at what level does e-reputation concern professionals and businesses? CORNERSTONE OR STUMBLING BLOCK? What do you think?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 11, 2011
    [B2B] 4 Steps to Creating More Effective Content From the Buyer's Perspective
    Read on for Craig's insights into what it's like to be a B2B buyer. The B2B buying process still sucks. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” 2. Good luck!
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [B2B] Social Marketing Leadership for my Alma Mater
    Since the booming B2B demand generation company Find New Customers was built using social media, it makes a lot of sense. I’d like to share my latest project. I’ve been invited to head the Social Media for the Notre Dame Club of New York City. Notre Dame is my alma mater. have a degree in marketing from there. NOTRE DAME NO.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [B2B] The Mi6 Chart Toppers, July 2010
    Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. No 10: 196 Views. No 9: 199 Views. No 8: 200 Views.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2012
    [B2B] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
    As B2B marketing automation technology worked through its initial deployments, the industry needed best practices to ensure successful implementation. But for now it's still a great resource for companies looking for in-depth information on B2B marketing automation systems, so make use of it while you can. It will be fun.
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [B2B] 25 Must-Haves for a Remarkable Website
    Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
  • B2B MEMES  |  WEDNESDAY, SEPTEMBER 22, 2010
    [B2B] Managing Your Career in the Social Media Era: Sources
    As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. What Would Google Do? by Jeff Jarvis.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [B2B] You Make the Call
    The second was with BtoB ’s Ellis Booker where Ellis and I review recent research and discussed our recent survey and highlighted the state of today’s B2B Marketer. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. The perfect game that wasn't. Tweet This! Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [B2B] The Myth of Business vs. Personal Profiles in Social Media
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. But is this all a myth? Computing is Social. Social Medi
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [B2B] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 45 – Just Ship It
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [B2B] How to Prioritize Sales Leads Part 2 – Mac McConnell of Bluebird Strategie
    B2B Lead Generation | How to Prioritize Leads | Part 2 of 3. Have you seen our new free “cheat sheet&# – 7 Keys to B2B Marketing Success ? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. In this segment, he dives in deeper. The third and final video will run next Tuesday.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. 'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. But, I digress.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] 2012 #Nifty50 Top Men in Technology on Twitter
    He is the author of B2B Marketing Insider , chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Jeff is co-author of The B2B Social Media Book , and also co-founder and Managing Editor of SocialMediaB2B.com , the leading online resource for social media’s impact on B2B marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [B2B] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    This was written to help business owners and marketers create an inbound marketing game plan to help them find qualified leads in the industrial B2B space. The result was a 45-page resource called " The B2B Marketing Checklist." Here are some takeaway points from our campaign around "The B2B Marketing Checklist.".
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [B2B] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Think Mobile. Agree?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [B2B] 10 Common Sense Ideas To Raise Your Klout Score
    The post 10 Common Sense Ideas To Raise Your Klout Score appeared first on B2B Marketing Insider. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [B2B] The New, Old Rules for Winning Fans and Influencing Followers
    Olson is a B2B marketer, copywriter and strategy consultant. By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. Written in 1936, its principles are relevant to digital communications today. about had it!” Not necessarily. John G.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [B2B] Social media case study: It’s not just a brand, it’s a buddy
    That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. It’s my favorite store. am a totally loyal customer. few months ago, I bought a dozen small bushes for my front yard. About half of them died. Tweet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [B2B] The State of Social Marketing
    But I haven’t seen the “killer app” for geo for B2B. From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Rather than summarize my own panel, I thought I’d instead share my prep notes. That’s nice.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 21, 2013
    [B2B] Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
    'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This Put on a happy face with your profile.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [B2B] 5 Major Challenges Marketers Face (And How to Solve Them)
    Top Challenges for B2B vs. B2C. However, we also broke down our analysis into the top challenges faced by B2B vs. B2C companies. According to our analysis, the top 5 B2B marketing challenges are: Awareness/traffic (22.5%). We found that the top 10 challenges across both B2B and B2C companies are: Awareness/traffic (22.5%).
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 19, 2010
    [B2B] Enjoy A Demand Funnel Cocktail
    For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Related Posts: The Future of B2B Marketing: It’s Social What Is Marketing Acceleration? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [B2B] One thousand posts. No navel gazing.
    His B2B Agency MLT Creative is simply an inspiration. Estonia is an awesome place with a progressive economy and Kimmo is leading the B2B marketing charge in the region. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Who was here first? In fact.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 4, 2011
    [B2B] Is Your Marketing Plan SMART?
    Here are my descriptions for SMART B2B marketing plans: Specific. B2B marketers need to ask if it is possible to attain results from their marketing. Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Without the What?, Sales?
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [B2B] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Predictions for 2011: The End of B2B Sales & Marke. B2B Companies are Really Content Companies, But is. Customers bought "products."
  • ANNUITAS GROUP  |  WEDNESDAY, DECEMBER 7, 2011
    [B2B] If It’s Too Good To Be True…
    Yet, it seems that the promise of “gold at the end of the rainbow” is picking up steam with many in the B2B marketing space. If you truly want to revolutionize your B2B marketing organization, here are a few things to keep in mind: 1.  But that doesn’t work in B2B organizations.  Check please!  Yes, he paid for lunch. Metrics.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [B2B] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [B2B] 5 Ways You Should Be Using Marketing Automation
    For B2B companies, this figure rises to 75%. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion in 2015. Great.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 17, 2011
    [B2B] Is Gaming Your Customers Okay?
    I've had a number of conversations lately with B2B marketers who are becoming concerned with, hmm, let's call it the overzealousness of some B2B marketing practices that are emerging. bit of a disclaimer before I begin. don't claim to have the answers, but I do think this is a conversation we need to have as an industry.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [B2B] How To Be A Better Listener in Content Marketing
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] How many Twitter accounts should you have?
    Twitter is not about being B2B or B2C.  How many Twitter accounts should I have? have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.  For instance I have two accounts, business and personal. 
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [B2B] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [B2B] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [B2B] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Chapman  (Marketo). PR Squared). CIO.com).
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [B2B] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Four Steps to Building the B2B Website of Your Dreams (Marketing Profs). Hidden Tricks for Better B2B Lead Generation (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging  (Marketing Profs). eConsultancy). News & Notes
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 20, 2010
    [B2B] Key Content Marketing Trends & Predictions 2010
    Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? won't spoil your fun, but think focus, conversations, long-term and meaning.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [B2B] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [B2B] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. 'Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. Connect with Nash on Twitter or Linkedin.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. Or Does It?
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 9, 2010
    [B2B] How to write lead generating white papers?
    Blog Savvy B2B Marketing. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Savvy B2B Marketing blog posts about white papers. Savvy B2B Marketing blog posts about white papers. " Read on to get their insights. Books.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Savvy Week in Review - May 7
    B2B Guest Blogging - Is it Right for my Blog? by @jeremyvictor on @B2BLaunchPad Links to great tips on how to integrate and manage guest blog posts on your B2B blog But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 3, 2013
    [B2B] 6 Forgotten Content Strategies to Implement Now
    In fact, only  44% of B2B marketers claim to have a documented content strategy. 'by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. What many marketers need to realize is that content marketing is a marathon and not a sprint.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [B2B] Eight Ways to Make Key Points in Your White Paper Stand Out
    Related posts: 3 Ways to Make Sure Prospects Find Your White Papers - By Stephanie Tilton A.T.T.P - Never write another piece without knowing what this is - By Wendy Thomas The Eyes Have It - by Heather Rubesch Read more Savvy B2B posts from Michele While white papers should be not glorified brochures, they should be readable, too. or 1.2).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [B2B] iPad saves the Page Advertising Business
    Why is Google Scared and What it means for B2B Marketing! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Answer – Yes I think it could! So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [B2B] 2010 – Welcome to the Age of Customer Service
    B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Digg this!
  • SAVVY B2B MARKETING  |  MONDAY, JULY 11, 2011
    [B2B] Gearing Up for Fall
    Thanks as always for helping make the Savvy B2B Marketing blog a valued resource Like many of you, we Savvy Sisters are continually exploring ways to produce a steady stream of fresh blog content. One way we do that is by soliciting guest posts that bring in new perspectives.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [B2B] What Marketers Can Learn from a Rogue Underground (Barely Legal) Restaurant
    Exclusivity and scarcity are marketing tactics that rarely get used in the B2B world, and it’s kind of a shame. Scarcity and exclusivity can work in other B2B areas as well. Have you used scarcity and/or exclusivity in the B2B world? There is this “restaurant” in Canada. No-shows are blacklisted. Absolutely.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [B2B] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Whether you’re a B2B marketer or a consumer marketer, you’ll create more meaningful interactions with prospects ( even anonymous ones) by serving them the right content at the right time. If you’re a B2B marketer, you’ll focus more on firmographics (company name, vertical, size, and revenue) and digital behavior.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 20, 2012
    [B2B] 5 Tips to Better Website Conversion Rates: Part One
    For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Collateral item.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Marketers: Show Your Love
    There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. In turn, consumers and B2B buyers have come to dislike marketing. Behind closed doors, many marketers don’t like or even respect them. When you look at what passes for marketing, it is no wonder. Show Your Love.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [B2B] New Facebook Groups functionality
    It seems to provide more opportunities for B2B brands to reach out to specific groups of customers/prospects. Has anyone played around with Facebook Groups' new functionality yet? Just wondering if and how anyone is actually using it?
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [B2B] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. One of those charts, at right, looks at the ROI they’re getting from their social media efforts. Why or why not?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [B2B] How Marketing Can Impact Revenue Through Big Data And Social Selling
    The post How Marketing Can Impact Revenue Through Big Data And Social Selling appeared first on B2B Marketing Insider. 'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. Social Media
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [B2B] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. This is already a contrast to B2B marketing automation, where the database is part of the system and structures are largely limited to contacts, accounts, and marketing interactions. Neat trick.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 2, 2010
    [B2B] How Buyer Personas Shape White Papers
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. we're trying to reach everyone with this one piece) or "the CIO" and that's where it ends.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [B2B] 25 Must-Haves for a Remarkable Website
    Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. Tweet This ].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [B2B] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  There are a ton of fresh B2B marketing ideas out there.  B2B marketing needs more word of mouth.  by Joe Chernov | Tweet this.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [B2B] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer? Bigger than Lindsay Lohan.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [B2B] Adios Marketo. It was fun!
    The most exciting is our new weekly B2B marketing show, Mad Marketing TV , sponsored by Act-On Software - a young and aggressive Marketo competitor. Jeff Ogden is the President of the B2B demand generation company, Find New Customers. Marketo will always have a special place here at Find New Customers – they got us started.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [B2B] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Monday through Saturday, we discuss B2B marketing and lead generation. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Sundays are different. Macbook Pro. And it is FREE!
  • MI6 MARKETING AGENCY  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Interview with Sekey Vincent, Co-founder Jelly Bean Solutions
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. Tags: The B2B Specialists Show Author: Chris Herbert. Audience: Web marketers, marketing professionals, entrepreneurs, online retailers. Sekey is a member of Silicon Halton.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 15, 2010
    [B2B] The most intimate of marketing channels – the smartphone
    Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. It’s your best friend, as well as your worst enemy. You have it with you all the time. cannot walk the streets of Manhattan without seeing people walking while typing on their Blackberry or iPhone.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [B2B] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    What B2B Marketers Need to Know About Customer Retention ". Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system? Tweet This!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 12, 2012
    [B2B] Social Media Camp, February 16, 2012 – Get 25% off here
    The B2B Demand Generation and global marketing company  Find New Customers is sponsoring this event in NYC. Read on to see how you can save 25% on your ticket to this event. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. SMAC2012.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [B2B] The Problem with Reliance on Junior Marketing Folks
    He observed one of the most common mistakes made by B2B companies – excessive reliance on junior marketing team members. His team, though hard workers, are novices at B2B demand generation  and global marketing  and are unable to create a best-practices marketing plan. A typical young lady in marketing. That rang true.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 16, 2012
    [B2B] Peter Drucker and Jack Trout on marketing
    In 2012 we will focus on: technology trends, community and network development & B2B marketing. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. Our Favourite Posts for Week of Jan 9, 2012.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 14, 2011
    [B2B] 16 Marketing Terms to Ban Today
    B2B Demand Generation | 16 Marketing Terms to Dump Now + Bonus. good friend, Paul Dunay , who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.” One of the keys to great b2b lead generation content is to make it engaging for your reader. Users.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 13, 2011
    [B2B] What do you wish you asked your marketing automation vendor before buying?
    B2B Lead Generation | 20-20 Hindsight on Marketing Automation. At the B2B lead generation company Find New Customers , we believe it takes a lot more than software to have success with B2B demand generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Are we ready?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [B2B] 4 BtoB Marketing Action Items for 2011
    In order to turn that goal into a reality, we have 4 specific recommendations on what B2B marketers should do today to prepare for 2011. To contact the B2B lead generation experts at Find New Customers, please use the form below. Now that it’s March of 2011, it is time to revisit this important post for the new year. Thank God.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 3, 2010
    [B2B] The Mi6 Chart Toppers, September 2010
    View more presentations from Chris Herbert, B2B Specialist. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. In September 2010, 28 charts were shared which were viewed over 33,00 times.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 24, 2010
    [B2B] How to create a great case study
    Did you miss yesterday’s post on the “ 6 Keys to B2B Marketing Today? &# Check it out if you did. Case studies – results clients get from the use of your company’s products and services – is one of the most useful tools in the salesperson’s arsenal. But how do you create a great case study?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 13, 2010
    [B2B] 50 Marketing Charts and Graphs (Thanks, HubSpot)
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Great insights from these charts by HubSpot. marketing_charts_graphs_data_april2010. Check out our Thought Leadership Interview series. Just go to [link] and enter hashtag #b2bchat. Paul Dunay,  Buzz Marketing for Technology.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 31, 2012
    [B2B] For the third year in the row, Notre Dame has the #1 undergraduate business school
    Find New Customers helps mid size business to business companies create and implement great b2b marketing programs. The Best Undergraduate B-Schools. For the third consecutive year, Notre Dame’s Mendoza College of Business topped our list of the nation’s best college business programs. Business Week). What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 13, 2011
    [B2B] How Online Video Drives Innovation
    Video is also incredibly important in your B2B lead generation programs. “Sundays are for learning.” ” – that’s our belief. TED talks are amazing, if you’ve never watched one. It’s a great way to engage prospects. Hope it appeals to you too. Fearless Competitor Find New Customers
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [B2B] My Appearance as a Special Guest on HubspotTV
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. It was a LOT of fun.) Post it in the comments please. Fearless Competitor
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [B2B] Surprise – powerful way to engage prospective buyers
    B2B Lead Generation | Harnessing the Power of Surprise. In an earlier article, we discussed how doing the unexpected is a great way to engage the minds of prospective buyers in your B2B demand generation programs. It would serve you well in B2B marketing and lead nurturing. This is so important, we should look at other examples.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [B2B] 3 Reasons I’m not going to Dreamforce next week
    B2B Marketing | Not Going to Dreamforce. I’ve been invited multiple times by Marketo, Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not going. Want to understand the values and culture of Find New Customers? suggest you watch last Friday’s Laugh and Learn show. Just not me.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 3, 2011
    [B2B] Sunday Post: Neil Young at Jones Beach
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. This Sunday, I’ll share a passion. was graduated from the University of Notre Dame in 1982 (with a degree in Marketing), and I played acoustic guitar, so I was a fan of Neil Young. Enjoy! And Happy Independence Day! No post tomorrow.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [B2B] 60 Seconds with the Fearless Competitor – Episode 4
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Presenting our regular Friday video –60 Seconds with the Fearless Competitor. Hope you like it. Check out our Thought Leadership Interview series. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 28, 2010
    [B2B] 60 Seconds with the Fearless Competitor – Episode 3
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Our popular Friday feature – 60 Seconds with the Fearless Competitor. Enjoy! Check out our Thought Leadership Interview series. Every business today needs a  Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • ACQUIRING MINDS  |  TUESDAY, AUGUST 18, 2009
    [B2B] Sales Leads vs. Appointments?
    For these reasons, most B2B organizations are focused on generating more quality leads and less quantity. Should a B2B organization target a market segment where the solution may beyond the reach of many prospects, it becomes crucial to confirm that a budget is committed or obtainable. Answer: both. Lead Generation = L.G.,
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. As a marketing expert, Jeff, what are you observing in B2B sales? Who is Jeff? Who is Aprimo?
  • BUYEROLOGY  |  SUNDAY, DECEMBER 19, 2010
    [B2B] A Conversation on 7 Buyer and Sales Trends to Watch in 2011
      We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship.  Image via Wikipedia.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Have you ever considered looking at your B2B brand from the perspective of the buyer ? Ardath Albee advocates for B2B companies to reflect on how their brand is represented on multiple channels, thinking about the buyer''s process through them and asking questions along the way. 'Happy Friday, Sales Prospecting Perspectives readers!
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Conference on Monday
    He is President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What is the #1 problem faced by virtually every salesperson today? The lack of quality sales leads. Sales Management 2.0 Conference.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] Good-Bye, Blackberry. Hello iPhone4S
    B2B Demand Generation  | Moving to an iPhone. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. As the President of Find New Customers , I’m a long-time customer of RIM. I’ve had Blackberry after Blackberry for years and years. It was just delivered by Fedex today.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [B2B] How to Attract Prospective Buyers
    B2B Lead Generation | How to Attract Prospective Buyers. Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ”  Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. What do you think? sales funnel sales leadershi
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