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  • CONNECT THE DOCS  |  WEDNESDAY, MAY 5, 2010
    [B2B] The New Brand Investments
    Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Where are the new marketing investments being made? Jon Miller.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 21, 2011
    [B2B] Why Leaders Don’t Learn from Success
    Jeff Ogden is President of the B2B lead generation company, Find New Customers. Visit us for free content on B2B lead generation. To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] How Do Buyers Consume Content?
    In fact, I shared the belief that we need a new approach to buyer personas in my post, The Crazy, Complex World of B2B Marketing. Jeff Ogden, the Fearless Competitor, is the President of the B2B Lead Generation consultancy, Find New Customers. In fact, Barbra asks great questions to get to the heart of what is needed. Amen, Barbra!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] How to Find New Customers – our most popular white paper
    “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” 
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] Find New Customers : Back and better than ever
    As some of you know, the B2B lead generation company, Find New Customers was hijacked by small Florida CRM software firm on August 3, 2010. Recovering from disaster. We’ve bounced back. Come meet me at the Aprimo Marketing Summit.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [B2B] The Top-5 Content Marketing Trends in 2013
    Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Marketing automation is on the rise. For more details and charts, please download the full report
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [B2B] Find New Customers Fan of the Month – Joe Large
    B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [B2B] 11 Ways To *Be* On Twitter
    related post : The 7 Things That Will Surprise You Most About Twitter Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [B2B] Review of Return on Influence – by Mark W. Schaefer
    Very well written book on an import topic in B2B marketing. Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. Four and one-half stars out of a possible 5. This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. below).
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    the Eloqueen to discuss various topics about our B2B world and marketing automation.  As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies.  We would like to thank her for taking the time to talk with us.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] Why you will NEVER see an ad for Find New Customers
    B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [B2B] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. 64% of B2B marketers say their biggest challenge is producing enough content. How is your organization adapting to changes in the B2B marketing landscape?
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [B2B] Demand Generation Blogs Continued
    B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Jeff Ogden, the Fearless Competitor.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [B2B] Good news/bad news in BtoB sales
    B2B demand generation does. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. According to CSO Insights.
  • MARKETING GENIUS BLOG  |  FRIDAY, JULY 9, 2010
    [B2B] 60 Seconds with Ardath Albee: Tracking Beyond the First Click
    In this continuing series, Ardath Albee, a leading B2B marketing strategist applies over 20 years of business management and marketing experience and offers tips to help marketers generate more and better sales opportunities. She’s also author of the book eMarketing Strategies for the Complex Sale. Tweet This! Share this on LinkedIn.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Is Culture The Key To Success In The Future Of Marketing?
    have covered some of his team’s work before including the Content Marketing Checklist and their must-read  B2B Marketing Manifesto. gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). appeared first on B2B Marketing Insider.
  • ONPATH  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Social Media Marketing Infographic 2012
    It's perfect for those looking to learn more about the differences between B2B and B2C social media tactics. new “ State of Digital Marketing 2012 Report , ” 70% of B2C marketers are moderately to highly engaged in social media compared to 63% for B2B. 46% of B2C and 56% of B2B marketers will keep them the same ( eMarketer ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [B2B] Graffiti Artist Banksy Proves That Context Is Everything
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Graffiti Artist Banksy Proves That Context Is Everything appeared first on B2B Marketing Insider. Banksy’s art often sells for tens of thousands of dollars. Strategy
  • FEARLESS COMPETITOR  |  MONDAY, JULY 8, 2013
    [B2B] 5 Ways to Create Magnetic Content that Wow Your Buyers
    One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. It is effective and nearly free, so virtually every b2b marketing team on Earth relies on it.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [B2B] What's missing from your social media playbook?
    Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise. Image via Wikipedia.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Social Selling: How to Use Social Media for B2B Sales is available now for free. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. In fact, B2B companies can teach B2C a thing or two about marketing.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [B2B] The Mi6 Tweekly: Week of July 26, 2010
    Interesting post about B2B Social Media for Pharma and Medical Devices. Who wins in #B2B? Chart: What Pages Twitter Referral Traffic Visit When Going to Your Site (source: @Leadforce1) #B2B. Video: B2B Marketing hasn’t changed. Is this a good idea to ask ppl what they want to learn and read re: #B2B marketing?
  • ACQUIRING MINDS  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Messaging Maximus for Lead Generation
    Selling to the Digital B2B Buyer. Destructive B2B Sales Practices. Does your messaging speak to the lowest common denominator? I am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? Everybody loves a good story;  .
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [B2B] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Here’s a real live example of how I did just that with my colleague Joellyn Sargent’s recent post about social media and B2B Branding. know that I have a lot of B2B followers on Twitter because that’s who I’ve networked with, so I make sure this version of the update includes the B2B term to attract attention. Twitter Updates.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, JULY 27, 2012
    [B2B] 72 Fascinating Social Media Marketing Facts and Statistics for 2012
    LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. #43. Just 16% of b2b marketers are producing mobile-specific content as part of their  content marketing efforts. and yet… #45. Interactive
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 1, 2010
    [B2B] Savvy Week in Review - October 1
    How Salesforce Uses Online Video for B2B Marketing - by @salesforce This presentation from a recent Google B2B Think Conference provides insight into how Salesforce is using online video with great success. Social Media and the Big Conversation Fail - by @markwschaefer This post doesn't have to do with B2B. Happy October! Twee
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 16, 2010
    [B2B] Savvy Week in Review - July 16
    Yes, even in B2B. simple B2B marketing framework for strategy and tactics by @HolgerSchulze It's not easy figuring out your marketing game plan. B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Looking forward to the weekend? So are we! Enjoy! Get the Big Picture view of how google decides page rank.
  • CEEKUE  |  SATURDAY, JULY 31, 2010
    [B2B] Numbers – 78
    Do you think B2B marketing will be different? 78% of consumers trust peer recommendations (only 14% trust advertisements). Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [B2B] Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads
    B2B salespeople struggle mightily today. Conclusion: B2B sales is a lousy job today – at least in most companies. And it is why companies reach out to B2B demand generation experts like Find New Customers. The State of B2B Sales. Are we willing to help? agree with Jill 100%.). Vorsight and The Bridge Group Inc.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on  235179 ;">Twitter ,  235179 ;">LinkedIn ,  235179 ;">Facebook   and  235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
  • INBLURBS  |  FRIDAY, JUNE 15, 2012
    [B2B] How to Track and Follow Up on Social Brand Mentions
    In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. The value o social media marketing has been discussed and questioned often in the past. Google Reader. Tweetdeck.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [B2B] How Big is Social Media Today?
    Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Let’s just say porn is now #2. That’s proof just how big social media has become today. What do you think?
  • DELICIOUS B2BMARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Microsites: The next big thing in B2B
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 6, 2012
    [B2B] 10 Ways to Connect with Target Executives other than Email
    The bottom line is that B2B sellers have so many ways to connect today – that using only email is a loser strategy. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. Ten Ways to Connect with Target Executives – without using Email. Comment on a blog post.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 26, 2010
    [B2B] Chasing out the humdrum: The story so far…
    In September 2009, we set out to create a B2B Marketing Agency with a difference: …Driven by a desire to work our way into the consciousness of B2B marketers globally. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? What next, from here?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [B2B] Engage MULTIPLE senses for best marketing results
    B2B demand generation | Engage more than one sense for best marketing results. Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Give it time to load… ). View This Poll.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 20, 2011
    [B2B] The Aprimo Marketing Summit 2011 (via )
    The Aprimo Marketing Summit 2011, will be held February 27 to March 2 at Amelia Island, FL. I'm deeply honored to be your host for the B2B track at the event. And Join me at the Aprimo Marketing Summit! And if you … Continue reading → Demand Generation
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs  . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS Names Jennifer L. Harmel EVP and Principal. ATLANTA — Feb. Follow Harmel on Twitter at @JenniferHarmel2.
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [B2B] Don’t be Anti-Social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [B2B] Sales Leadership, Marketing and Social Media
    If you are in selling in a  B2B business  then B2B Marketing zone is a great resource. have provided the links below… Have a great weekend… B2B Marketing Zone. community collecting and organizing the best information on the web about B2B Marketing. Welcome to Webbiquity, a b2b marketing and social media blog.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [B2B] 4 Steps for Making Demand Generation More Social
    While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Step 1: Build Awareness. And you don’t need to be an HTML jockey.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [B2B] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [B2B] Marketing’s Broken Foundation: Measurement
    Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. For many B2B companies, marketing’s key contribution may be qualified leads. Data is the foundation for analytics. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. James is also the founding editor of B2B Buzz – A Community of B2B Experts.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 25, 2012
    [B2B] Business Turn-Around Strategy – Why Marketing is the Imperative
    Our recommendation is this: Invest in B2B lead generation. How do you get started in B2B lead generation (also referred to as Demand Generation )? We recommend you start with a visit to Find New Customers , our website packed to the rafters with great free content on B2B lead generation and marketing. What do you do?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [B2B] The Edelman Trust Barometer 2011
    B2B Lead Generation – Trust is the Critical Ingredient. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Every CEO needs to hear this! How can corporations build trust?
  • NUSPARK  |  SUNDAY, APRIL 22, 2012
    [B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
    Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. 
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [B2B] Will Social Media Replace Traditional Marketing?
    Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. Should we be blogging and tweeting?”
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 23, 2010
    [B2B] How to develop your own podcast channel in iTunes
    For instance, your podcasts can become great bait to attract potential new customers in B2B lead generation. Podcasts are a great way to demonstrate thought leadership for companies and individuals.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [B2B] The Sales Association Launches SalesProCentral
    Readers will find great content on topics such as Inside Sales , Marketing , Prospecting , , Training , Tools , Sales Management , Customer Service ,  Lead Generation , and industry focus such as  B2B Sales , Small Business , Education , Construction , and Travel. B2B Response Databases: Which is Best? B2B Sales? Curation
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [B2B] 7 Keys to Successful Lead Scoring
    Find New Customers to release the second in a series of great content regarding B2B lead generation. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the  B2B lead generation experts at  Find New Customers. Keys to Successful Lead Nurturing.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] 5 Things My Toddler Taught Me About Lead Nurturing
    One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Read more Savvy B2B posts from Michele
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [B2B] Social Sales Requires Marketing Skills and … Salespeople
    I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner.
  • THE ROI GUY  |  THURSDAY, JANUARY 12, 2012
    [B2B] Predictions 2012 Roundup
    We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? The fall of the mighty traditional white paper?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [B2B] All Hail the King!
     Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? We love comments and those who share on social media. Self Education blogging content marketing management-best-practices marketing-campaigns
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [B2B] February Fan of the Month – Christine “CK” Kerley
    The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [B2B] Analyzing the Competition Where It Counts
    This puts enormous pressure on B2B organizations in particular…to not only understand what buyers wish to buy but how they want to buy and why they buy.” About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] Leaping from the Content Ocean with Doug Kessler – the Show and After-Party with @fearlesscomp
    Jeff Ogden, President of the B2B demand generation and global marketing company, Find New Customers , sat down with Doug Kessler of Velocity Partners for a rousing and fun After-Party Mad Marketing TV show – sponsored by Act-On Software. And if you missed the original show with Doug, it’s below too. Enjoy!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [B2B] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Before we jump in, however, here are some of the notes on the testing to add some context and perspective on the experiment. Version A.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Five Signs Your Content Marketing is an Illusion
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But how do people find your content? Your Turn.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Find New Customers at the Aprimo Marketing Summit
    Of course, my interest is in content for B2B sellers, … Continue reading → Business relationships Buyer Personas Demand Generation Find New Customers Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Personal growth Sales-Marketing AlignmentGreat stuff.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [B2B] What to Consider Before Your Web Site Launch or Redesign
    David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. How has B2B site development evolved over the past year or two? A. Can you share a few tips? A.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [B2B] Getting a customer is not the end goal it’s the middle
    B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Let me explain …. Are you over weight in Acquisition? One great spot to invest in is Social Support.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [B2B] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [B2B] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. What Marketing Content Works Best for B2B eNewletters? Ways to Get Better Results from Your B2B eNewsletter. Here’s one critical thing you need to do to make sure they read it!
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 30, 2010
    [B2B] Staying Top of Mind is Not the Goal for Email Marketing
    When B2B marketers first embraced email marketing, the idea was to populate a database and continuously send one-size-fits-all messages to supposed prospects. In a longer-term, B2B complex sales process, just knowing your company's name or recognizing your logo is not enough. Consider this from a personal perspective for a moment.
  • B2BBLOGGERS  |  MONDAY, JUNE 28, 2010
    [B2B] Content Marketing Is …
    methodology for developing helpful, useful information that can be used to market your products and/or services during the multiple stages of today’s B2B buying process. Driven by the fact that sales and marketing organizations can do very little to hasten today’s B2B buyers. B2Bbloggers.com is an online magazine for B2B marketers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [B2B] Lead Generation: Focus of B-to-B Online Marketers
    This is set to reach 12% by 2013 • Two thirds of B2B marketers believe that online must be complemented by traditional marketing activities • Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective What’s the focus of your online marketing program for 2010?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [B2B] 5 Mindset Shifts Marketing Leaders Must Make
    The B2B versus B2C dichotomy is becoming irrelevant. ” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. We all know that real change starts with a shift in thinking. Photo Source.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [B2B] Could AT&T kill the iPhone Brand?
    Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Hear me out …. humm Will 2010 be the Android Christmas?). Tweet This!
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Have you considered Facebook as a channel for lead generation?  Understand EdgeRank.  Original content.  Social Media
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [B2B] How Converged Media is Changing Content Marketing
    B2B Buyers are Also Consumers. " What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. Hear How B2B Buyers Use Content and Social Forums. The world moves faster in general.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] 7 Factors To Consider Before You Follow Someone On Twitter
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [B2B] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. Online Video.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [B2B] Text “WhoCares?” to 66863
    Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment. would, however, contend that the opposite may be true, and that text messaging may never become relevant in a B2B environment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [B2B] Do you need to be an Extrovert to be in Social Media Marketing?
    Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Great question which I found myself asking last night after I reviewed my recent Myers Briggs score.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Identify Website Users: Capture More Sales Opportunities
    More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors Great stuff for the B2B marketer interested in generating new leads and targeting new prospects. Visitors B2B marketers need more. Now you can!  Who’s Looking at YOU?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] Tomorrow at Fearless Competitor – Laugh and Learn
    The world famous B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. The show premiers at 11am ET every Friday, right here on this blog. We’d love to have you join us. We love our fans!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [B2B] 10 Reasons NOT to Talk to Find New Customers
    The  B2B lead generation  consultancy,  Find New Customers  is not for everyone. Jeff Ogden is President of the  B2B lead generation  and global marketing consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!) Bush). 4.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Need Help with Your Blog?
    Do you have a blog on B2B marketing or sales? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. Before we started writing the B2B Sales Lounge, it published 2-3 times a month. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do we know blogging?
  • BUYEROLOGY  |  THURSDAY, SEPTEMBER 1, 2011
    [B2B] Enhance the Buyer Experience with Intelligent Engagement
    One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    Closely correlated to social media fatigue, B2B buyers are looking for a garden hose and not a fire hose. Image via Wikipedia. Related articles.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [B2B] Content Marketing Is The Only Marketing Left
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Is The Only Marketing Left appeared first on B2B Marketing Insider. Here is a transcript of the talk and a link to the slides and videos I shared. ve in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [B2B] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. We hope you enjoy it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Why hiring a search marketing firm is a waste of money
    Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. That is exactly what the B2B lead generation company, Find New Customers did. publish my blog on B2B lead generation , Fearless Competitor at 11am and 2:30pm every weekday.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [B2B] 12 (of the) Best Content Marketing Infographics of 2013
    Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [B2B] Marketing Statements that Show Your Company is Out of Touch
    As B2B marketing outsource providers , we get to hear some interesting statements about marketing. This is a very scary statement that shows a lack of understanding about current trends in B2B marketing and how prospects look for potential products and solutions. Our marketing department stinks so we’ll hire more B2B sales reps.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [B2B] The Best Paragraph On Content Marketing I’ve Read All Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Best Paragraph On Content Marketing I’ve Read All Year appeared first on B2B Marketing Insider. It’s short and sweet. So go ahead and read it, then come on back.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [B2B] Savvy Week in Review - September 3
    Are B2B Marketers Missing the Point? by @ardath421 Wondering what to make of the latest MarketingSherpa chart highlighting the processes B2B marketers are using to manage prospects across their buying cycles? B2B Marketing Key 2 (of 6) – “Entertain&# by @customerthink B2B content does not need to (yawn) be boring.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2009
    [B2B] Another Sales and Marketing Gap: Marketing Automation vs CRM
    On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop. Throughout the presentations, one question kept cropping up: "How can B2B marketers reconcile the use of CRM to manage prospects at the account level with use of marketing automation systems that enable one-to-one dialogue?"
  • CHRIS KOCH  |  SATURDAY, FEBRUARY 4, 2012
    [B2B] Four reasons to hate thought leadership
    Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I don’t know of another marketing term that gets so much hate mail. know because I have a column in my Twitter dashboard that searches the term.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 18, 2013
    [B2B] Is Your Marketing Data Unreliable?
    Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. businesses more than $600 billion each year.
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