SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 24, 2014
[B2B] Buyer Personas and Company Goals: How to Research Your Marketing Plan
'Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Broader input will yield more detailed insight into these personas.
LEADER NETWORKS | MONDAY, AUGUST 2, 2010
[B2B] The Humanness of Moderating Online Communities
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Effective community moderation often requires the ability to engage in (sometimes shameless) acts of human exchange. This has long been understood by experienced moderators. This is social media.
WEBBIQUITY | MONDAY, OCTOBER 1, 2012
[B2B] Mobile SEO: How to Search Optimize Mobile Websites
It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world. B2B mobile web use still trails consumer search, but is growing rapidly. In the (for now, at least) less crowded mobile B2B space, it should really help your site stand out. Smart phones now outsell PCs. On-Page Mobile SEO Techniques.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 16, 2011
[B2B] Can We Save Twitter From Ourselves?
am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If Twitter is not working for communication, it is not a problem with Twitter.
FEARLESS COMPETITOR | FRIDAY, AUGUST 12, 2011
[B2B] Find New Customers Fan of the Month – Kenny Madden
B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. He can be reached at Kenny at spiceworks.com.
FEARLESS COMPETITOR | THURSDAY, MARCH 17, 2011
[B2B] Why you will never see an ad for Find New Customers
We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us..
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[B2B] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S. Oh yeah.
MODERN B2B MARKETING | FRIDAY, OCTOBER 4, 2013
[B2B] Just In: The State of Content Marketing in 2014
'Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.
AVITAGE | WEDNESDAY, JUNE 4, 2014
[B2B] 6 Competencies for Enterprise Content Strategy
Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. It is also a key reason for poor performing content, and low tactical outcomes.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 12, 2013
[B2B] How To Create Content That Converts [Slides]
And follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Create Content That Converts [Slides] appeared first on B2B Marketing Insider. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association.
BLOG MY CALLS | WEDNESDAY, JULY 3, 2013
[B2B] Content Marketing Q&A With Jay Baer of Convince & Convert
How is B2C content marketing different than B2B content marketing? The main difference between B2B and B2C are the length of the sales cycle, and the venues/components of your marketing approach. 'Jay Baer is the President of Convince & Convert. I''m a husband and a Dad. And a tequila guy. It''s almost the whole game. love it!
B2B MARKETING INSIDER | WEDNESDAY, APRIL 9, 2014
[B2B] 29 Signs Your Business Is Not Ready For Content Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 29 Signs Your Business Is Not Ready For Content Marketing appeared first on B2B Marketing Insider. 'How do you know your business is ready for content marketing?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[B2B] Why Put Another $25 Million Into Marketo?
find it a bit surprising that anyone can be $25-million-worth-of-certain about anything in such a young and volatile market, particularly because I still think B2B marketing automation will eventually be absorbed by larger CRM and/or Web content management suites. lost track." I've lost track too, but it doesn't really matter.
ONPATH | TUESDAY, DECEMBER 10, 2013
[B2B] OnPath Featured on CBC News Ottawa
OnPath specializes in providing outbound B2B lead generation and appointment setting programs for enterprise clients who sell complex products and services. About Us OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. pply for jobs at [link].
FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
[B2B] Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. As a marketing expert, Paul, what are you observing in B2B sales today? The economic challenges of today are a major problem for B2B sellers. If you like what Paul has to say, just visit him at pauldunay.com. Thanks Paul.
HUBSPOT | TUESDAY, JANUARY 7, 2014
[B2B] 20 LinkedIn Groups Every Marketer Should Join
5) B2B Technology Marketing Community. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions. 6) B2B Marketing. If you’re a marketer who focuses primarily on B2B, this is an excellent group to join. Who knows? Sales.
ANNUITAS | MONDAY, MARCH 12, 2012
[B2B] In Defense of the Funnel
In both the instances cited above, as well as in other recently published articles, the main point is relatively the same: Today’s B2B buyer does not buy in a linear Step 1 – 2 – 3 fashion. we go (or have moved) from a single buyer model to that of more interdependency among ecosystems and networks by B2B buyers.”.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 5, 2014
[B2B] You’ve Heard Of Big Data But What Is Big Content?
Let me know in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
[B2B] You want creative website copy…really? (Part II)
Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. Last week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.” named three rules in my last post: use active versus passive voice, use first and [.].
HINGE MARKETING | TUESDAY, JULY 8, 2014
[B2B] Why Professional Services Firms Should Blog
Related Stories An Introduction to Partnership Marketing The Making of Visible Experts: A Path for Seller-Doers in A/E/C 3 Things to Consider Before Gating Your B2B Content. 'Blogging is a great way to increase your professional services firm's visibility and enhance your content marketing strategy. On Google+ or LinkedIn?
FEARLESS COMPETITOR | FRIDAY, JULY 15, 2011
[B2B] Laugh and Learn featuring @fearlesscomp | Episode 34 – Captain Inbound
B2B demand generation | Laugh and Learn. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Very creative!
FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
[B2B] Who’s in charge? Why you need leadership.
One of my favorite B2B marketers, Paul Dunay , (@pauldunay on Twitter, Buzz Marketing for Technology ) recently wrote a great blog article entitled “ Who’s Your Social Media Lightening Rod? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. What do I mean? Put someone in charge.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 20, 2014
[B2B] Introducing: The Modern Marketer’s Guide to Video
co-branded guide with our friends from Vidyard, it’s packed with practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more. 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. After all, you’re data driven!).
FEARLESS COMPETITOR | TUESDAY, APRIL 19, 2011
[B2B] My review of Rainmaking Conversations – the great new sales book by John Doerr and Mike Schultz
So when the authors of Rainmaking Conversations invited me, as President of the B2B lead generation consultancy, Find New Customers , to review their book, I was skeptical. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. I’ve heard it all before. Let me tell you. The authors succeeded. link].
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 17, 2012
[B2B] Week in Review: February 17
Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. Lead Scoring: How B2B Search Marketers Can Lead the Process by @ DerekEdmond via @ sewatch. You may be surprised at the results of this test.
INBLURBS | THURSDAY, AUGUST 4, 2011
[B2B] Show me the social media Return on Investment
The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.
INBLURBS | MONDAY, JULY 4, 2011
[B2B] 5 Easy ways to get ROI of your social media marketing campaign
When you are engaged in social media conversation than this can be very beneficial for your business. Real time engagement can help you to facilitate your customer service, improve your public relation and your brand. Your engagement in social media should also reflect results for your revenue. How about your social media marketing?
INBLURBS | FRIDAY, JULY 8, 2011
[B2B] Why to connect your corporate blog with social media
Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. How to promote your brand in social media using a blog? Blogs helps in generating targeted web traffic for your business.
INBLURBS | MONDAY, JULY 18, 2011
[B2B] Google+ abilities of real time marketing and lead generation
Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application. And Google has failed in the past with its efforts to come up with some king of big thing in social media.
WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
[B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.
B2B MARKETING INSIDER | MONDAY, AUGUST 18, 2014
[B2B] 7 Content Marketing Lessons From Red Bull Media House
Follow me on 235179 ;">Twitter (@ BrennerMichael ), 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ and 235179 ;">Subscribe to B2B Marketing Insider. The post 7 Content Marketing Lessons From Red Bull Media House appeared first on B2B Marketing Insider. What makes Red Bull different? Video, mobile, online, print.
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
[B2B] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
In the B2B world, there's a heavy emphasis on the company you're selling to. What are the common reasons that B2B companies do not develop buyer personas? Most B2B companies are seller-centric – you see lots of emphasis on sales programs and methodologies. What prompted you to develop the buyer persona methodology? to 2.0.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 8, 2011
[B2B] How To Get Started In Mobile Marketing
Mobile is one of the hottest topics in B2B Marketing in 2011. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started. And there is not much experience in B2B Marketing with successful mobile campaigns. Relevance. Keep It Simple. Real-time.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[B2B] 8 Ways to Make Your Content More Like Personal Conversations
In B2B days gone by, serving began when the sale closed and solution delivery started. ” To the extent that we can animate our B2B content with the dynamic and spirited elements of live one-to-one conversations, we are much more likely to personally engage with our prospects and create mutually beneficial business relationships.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 13, 2012
[B2B] Three Tips to Get Manufacturers Started with Social Media
Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.
SAZBEAN | SATURDAY, APRIL 26, 2014
[B2B] Internet Marketing Strategy Articles for the Week of April 21, 2014
How to Make Your Facebook Marketing Work for B2B (Social Media Examiner). 'Here are the top Internet strategy, marketing and technology links for the week of April 21, 2014…. Hands On With Facebook Nearby Friends [Video]: No More Checkins (TechCrunch). Building a Brand Online: The Golden Age of Digital (MOZ). Search Engine Watch).
INBLURBS | FRIDAY, MARCH 25, 2011
[B2B] How to make your company message attractive or the Link Building 101 Rap
When you think you business is boring, and you can’t present it in an outstanding and attractive way than you are wrong. Marketing is creativity and when you put some creativity in your marketing development you can get ideas to present your business is an outstanding and remarkable way too. But there is! Link Building 101 Rap.
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[B2B] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. For more details, please visit the workshop page on our website. Who Should Attend? Tom N.,
FEARLESS COMPETITOR | THURSDAY, MARCH 29, 2012
[B2B] CMO.com | Study Finds Marketers Don’t Practice ROI They Preach
It directly points to the need to bring in outside experts in B2B demand generation like Find New Customers. “We at Find New Customers believe the inability of marketers to use ROI points to the need to bring in outside help with B2B demand generation. ” Self Education Budgets CMO Metrics ROI
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 17, 2011
[B2B] Find New Customers welcomes its newest client
Premiering today and bring top B2B marketing experts to you each Thursday. Keyedin selected us because of our expertise in B2B demand generation. Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Host of Mad Marketing TV).
FEARLESS COMPETITOR | THURSDAY, OCTOBER 6, 2011
[B2B] The Awesome Power of Story-Telling
B2B Demand Generation | The Power of Story-Telling. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Tom Peters , the famed management guru, and author of The Little Big Things , says it best. “ Story’s more powerful than the brand and the best story wins.
FEARLESS COMPETITOR | THURSDAY, AUGUST 18, 2011
[B2B] Webinars as content marketing events
Do you need a great presenter on B2B marketing topics? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Act-On Software has new content. Yesterday 11am PT, (exactly 24 hours ago) they hosted a webinar entitled Stop Marketing in the Dark. Do you use webinars to create content?
MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010
[B2B] The Age of the Bionic Marketer: Part 2
Think Next Jump for B2B. Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better. Better, stronger, and faster. Here’s where I see Bionic Marketing taking us in 2010 and beyond: Lead scoring by Marketing gives way to lead ranking by Sales. Think YELP for leads. Digg this!
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 17, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
B2B marketers often struggle with connecting to clients and prospects on social media. Allen Narcisse offers 3 key angles to approach your B2B social media strategy, including building brand awareness, showcasing your expertise, and making content for sales. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week?
SAVVY B2B MARKETING | TUESDAY, JANUARY 25, 2011
[B2B] Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories
Note: Savvy B2B Marketing is not affiliated with Zahmoo, nor does it receive any compensation in exchange for this post If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, employees, partners, or company -- check out this web-based tool: Zahmoo.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 5, 2009
[B2B] Are You Making the HYPErbole Mistake?
You know that B2B consumers are a notoriously just-the-facts-ma'am kind of audience. Unlike B2C consumers who are frequently persuaded to purchase based on a catchy jingle, cute logo, or the endorsement of their favorite Hollywood actress; B2B buyers expect to be courted. It's meant to make a big statement, not deliver actual facts.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 24, 2013
[B2B] The 3 Goals For Your Content Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The 3 Goals For Your Content Marketing appeared first on B2B Marketing Insider. 'What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
BUYEROLOGY | MONDAY, OCTOBER 25, 2010
[B2B] Buyer Interaction Shapes Buyer Experience Design
B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey. These drivers making buyer experience orientation on the part of B2B organizations an important new core competency.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
[B2B] Spredfast Offers Systematic Management for Social Media Campaigns
But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Silly me. As the bit.ly
B2B MARKETING INSIDER | THURSDAY, AUGUST 15, 2013
[B2B] Content Marketing Rocks!
To continue the conversation, please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. And so the Rock theme of the event this year was just a natural fit. Robert_Rose. Mildenhall. JayBaer. LeeOdden.
FUNNEL FOCUS | MONDAY, NOVEMBER 22, 2010
[B2B] Email Marketing – How Many Touches are Enough?
Over the last several months Manticore Technology has been marketing our Quintessential Marketing Automation Guidebook to a wide array of B2B marketers. Tags: B2B Marketing Email Marketing Lead Generation Marketing Automation you should have seen it by now). There was a 2-week interval between each email in the campaign. RESULTS.
VIEWPOINT | MONDAY, OCTOBER 10, 2011
[B2B] Who is teaching the CMO how to sell?
” However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
[B2B] Variety of Content is the Key in the Early Stages of the.
Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In this post, I’m going to focus on content for the early stages of the buy cycle. Not every action needs to be scored.
CLIENT BRIDGE | TUESDAY, FEBRUARY 15, 2011
[B2B] Lead Generation Trends for 2011
Key Points from the Presentation: B2B marketers overwhelming said that generating high quality leads was their greatest challenge. A presentation from Dave Green, Director of Best Practices at MECLABS, outlines how to deliver quality leads on a tight budget in the current business environment. Lead nurturing and scoring depends on content.
SMASHMOUTH MARKETING | WEDNESDAY, MARCH 4, 2009
[B2B] The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Inbound: SEO, SEM, Blogs.
SAVVY B2B MARKETING | TUESDAY, AUGUST 3, 2010
[B2B] Savvy Roadtrip - Social Media
Social Media might be the newest adventure in the B2B arena but it is certainly been a topic of lots of activity on the Savvy blog over the last 2 years. 20 Support Cases for Using Social Media in B2B Marketing If you’re still in doubt, here are 20 arguments in favor of giving social media a try. B2B, Lighten Up Already.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 12, 2011
[B2B] Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones out there beyond this one on B2B lead generation and marketing, Fearless Competitor.
FIFTH GEAR ANALYTICS | WEDNESDAY, MAY 4, 2011
[B2B] Have You Kissed the Sales and Marketing Frog Lately?
While I don’t think that Kate (or William, for that matter) had to kiss too many frogs during their lifetime, it’s something that we in B2B sales do every day. As I wrote this, there was a royal wedding going on. What’s that got to do with marketing and sales? touches to make contact with a prospect
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 17, 2014
[B2B] John Legend Coming to Interact 2014
'by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter. Musician.
LEDGER BENNETT | FRIDAY, DECEMBER 7, 2012
[B2B] Lead Generation Vs Demand Generation
'Lead and demand generation objectives are common ground for B2B organisations. We are all challenged with providing sales with more opportunities that are better qualified at a lower cost. Over recent times the lines of distinction have blurred. Effective lead generation campaigns can be continual and ongoing.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 22, 2011
[B2B] My Review of the Book “Managing Content Marketing” by Robert Rose and Joe Pulizzi
“ B2B marketers are in an arm’s race around content. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. 4 1/2 stars out of 5. The winners will be those with the best content. ” Paul Dunay, Buzz Marketing for Technology. In my mind, they certainly did. stars.
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[B2B] @fearlesscomp to appear on SLMA radio
B2B Lead Generation | Another Guest appearance for @fearlesscomp. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts. Have you seen our new free “cheat sheet – 7 Keys to B2B Marketing Success ?
SAVVY B2B MARKETING | WEDNESDAY, MAY 11, 2011
[B2B] Savvy Speaks: Did You Hear the One About the.?
Tim Washer recently posted an article in Chief Content Officer Magazine about humanizing B2B content. Is it OK to use humor in B2B marketing communications? while back, I published a post titled WTF, B2B? In it, I wrote about seven high profile brands and how they used humor in their B2B campaigns. That got us thinking.
B2B MEMES | MONDAY, APRIL 16, 2012
[B2B] Jeff Jarvis Strikes A Blow for Web History
Now if Filloux will just correct that typo … Related posts: What B2B Can Learn from Jeff Jarvis, Part 2. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 4. Nearly two years ago, I wrote that while the Web has a future, it may not have a past.
SAVVY B2B MARKETING | THURSDAY, MARCH 17, 2011
[B2B] Keeping Content Fresh: 7 Ideas for Group-Managed Blogs
In addition to working on Savvy B2B, I also manage the blog at the Content Marketing Institute (CMI). She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B
SAVVY B2B MARKETING | TUESDAY, JANUARY 26, 2010
[B2B] How to Design a White Paper for Your Time-Challenged Readers
About the author: Michele Linn is a B2B content strategist who helps companies create content and think through how their B2B prospects will consume it (from registration to promotion). You can follow her on Twitter or read more of her posts on Savvy B2B Great content is more than compelling words on a page. Callouts. Graphics.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 17, 2014
[B2B] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
It’s no secret that LinkedIn is a valuable ad network for B2B’s. This summer LinkedIn acquired Bizo, a multi-channel B2B ad exchange. Nonetheless, combining the power of LinkedIn’s ad space with retargeting will change the B2B marketing landscape. 'It’s the most wonderful time of the year… Budget planning season! Here’s why.
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 16, 2012
[B2B] Savvy Week in Review - November 16
And, the B2B marketing bloggers are obviously getting a lot done as well, and there is a lot going on around the blogosphere. If you using (or trying to use) content marketing at a large B2B organization, don't miss this interview with Michael Brenner from SAP Happy Friday, everyone! What did we miss? Let us know in the comments.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 12, 2012
[B2B] Week in Review: October 12th
Whatever the weather where you are, the blogosphere is always a cozy spot to enjoy the wit and wisdom of our fellow B2B bloggers. Three Poisonous Metaphors in B2B Content Marketing by @DougKessler. We were wondering where September went, and now we're already halfway through October. This one's a keeper. it flops.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 18, 2012
[B2B] Future of Marketing Automation: Grow or Die
But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. Today’s B2B marketing automation systems are used primarily for lead nurturing. ‘Tis the season for industry predictions.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[B2B] 87 New (Really) Marketing Automation Stats
B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[B2B] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Six Traits of an Effective B2B Social Media Conversationalist (Marketing Profs). Leverage social media, beat your B2B’s competition (eMagine). 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy (Search Engine Watch). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs). Marketing Trenches).
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 18, 2013
[B2B] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
recently read two articles about the BANT acronym, Why BANT is Bunk for Today’s B2B Buyer by Ardath Albee and How to Tackle the Most Common B2B Objections by Ginny Soskey. By clinging to BANT for qualifying leads, B2B businesses are decreasing productivity and in fact misaligning sales and marketing. How well? Budget. Authority.
FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
[B2B] The Definitive Guide to Marketing Metrics by Marketo
B2B Demand Generation | Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. This superb white paper covers every aspect of B2B metrics in a clear and easy to understand manner. We congratulate him.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[B2B] Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs. By same token, B2B lead generation is one hairy beast – best left to the professionals. We also invite you to visit our blog on B2B sales too, the B2B Sales Lounge. Certainly, marketing automation software helps and plays a key role.
CRIMSON MARKETING | TUESDAY, FEBRUARY 4, 2014
[B2B] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. 'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Share your thoughts below!
ANNUITAS | TUESDAY, MARCH 22, 2011
[B2B] What’s Your ROI?
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Many B2B companies have long sales cycles that don’t conform to calendars. Metrics
FEARLESS COMPETITOR | SUNDAY, APRIL 1, 2012
[B2B] You Can Grow Your Business with Social Media. Learn How Here.
BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. B2B SMS Agenda: 9:00 am to 9:30 am. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. B2B Demand Generation Expert. You have a Facebook page. LinkedIn.
PAUL GILLIN | WEDNESDAY, DECEMBER 1, 2010
[B2B] Five Lessons From the Web 2.0 Summit
This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have.
THE TOP LINE | MONDAY, NOVEMBER 29, 2010
[B2B] Digital Marketing: 4 steps to success
The first post described how B2B marketers can set up digital signals to help them monitor marketing performance against their business goals. In it, I will tie together all three posts, and return to the questions I raised on behalf of B2B marketers at small companies at the beginning of the first post. Segmentation. Integration.
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 17, 2013
[B2B] No, Content Will Not Kill Advertising
That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 27, 2014
[B2B] 3 Enterprise Takeaways from SiriusDecisions Summit
'by Contributor Friendly | Tweet this Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Think globally, act locally.
B2B MARKETING INSIDER | TUESDAY, MARCH 27, 2012
[B2B] Inbound Marketing: Do You Have A Content Destination?
B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it.
TRADESMEN INSIGHTS | TUESDAY, JULY 24, 2012
[B2B] Why Do B-to-B Companies Ignore Social Media Feedback?
recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback. Fifty one percent of B2B have no tracking compared to 22 percent of B2C companies surveyed. It still boggles my mind that companies who rush into social media ignore feedback once they do get it. Do you have a strategy in place?
FEARLESS COMPETITOR | SATURDAY, MARCH 17, 2012
[B2B] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
I’m also a big believer in the power of story-telling in B2B demand generation. And if B2B companies need help acquiring new customers, please talk to Find New Customers. Mashable did a great post on how Ford is using social media. I’m a big fan of Scott Monty and he’s featured in this video. Amen, Scott.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 14, 2012
[B2B] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register
About the Speaker: Jeff Ogden is the President and Founder of the B2B demand generation and global marketing company Find New Customers “Demand Generation Made Simple.” B2B Marketing expert known as the Fearless Competitor. Overview. As a result, this noise means it’s harder than ever to get your message heard. What do you think?
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 10, 2012
[B2B] Week in Review - Feb 10th
While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Predictive Buyer Modeling Is Changing the Future of B2B by @TonyZambito. Next week is Valentine's Day.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 26, 2011
[B2B] 5 Tips for Killer Presentations
B2B Demand Generation | 5 Tips for Killer Presentations. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Sorry, dear readers, but I’m on a bit of a rant. . If I see one more boring PowerPoint presentation , I’m going to vomit! Let’s keep this really simple.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[B2B] Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend
And as always, Jeff Ogden of the B2B lead generation company Find New Customers shares the key marketing take-away of the week. Jeff Ogden ( @fearlesscomp ) is a popular speaker and presenter who is the President of the B2B lead generation consultancy, Find New Customers. This show runs every Friday at 11am ET. Dan McDade, Pointclear.
FEARLESS COMPETITOR | SATURDAY, JUNE 25, 2011
[B2B] Gunman updates Facebook status During Standoff
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This will be our regular Saturday feature. Good looking out.”.
SAVVY B2B MARKETING | FRIDAY, APRIL 22, 2011
[B2B] Weekly Wrap Up - April 22
Step-by-Step Templates for Mapping your B2B Content by @barbragago. Understanding B2B Social Media Through Infographics by @leeodden. Lee Odden of TopRank has rounded up five fantastic visuals that help tell the tale of social media and B2B marketing working together Enjoy! Proving You Can Measure Social Media - @Soulati.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[B2B] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
What do you think will be the game changers for B2B marketers in the coming years? In the past six years, B2B marketers have figured out how to amass leads. It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come. Marketing Measurement
B2B LEAD GENERATION BLOG | SUNDAY, JULY 22, 2012
[B2B] Lead Optimization: 10 audience questions answered
Learn more about the importance of data: “ B2B Marketing: Building a quality list.” Find out more about the critical importance of ULDs and how to build one: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.” What does it mean to “enrich data” and “merge/de-dupe”?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 10, 2013
[B2B] Content Quality vs. Content Quantity – The Great Content Debate
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Quality vs. Content Quantity – The Great Content Debate appeared first on B2B Marketing Insider. 'Content quality vs. content quantity. How How much content is enough?
SMASHMOUTH MARKETING | TUESDAY, MARCH 2, 2010
[B2B] Demand Gen Experts Should Ask "How's Your Steak?""
Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Do you ask for feedback in a timely manner?
SAVVY B2B MARKETING | MONDAY, JUNE 14, 2010
[B2B] I Know You Hear Me but are You HEARING ME? – 3 Steps to Fixing Your Tone
am certain I am not alone in this and in B2B writing your headspace is very important. As Literary Terms & Poetry Glossary mentions the adjective is often the key to tone and adjectives are tricky little buggers in B2B content. Her penchant for collaboration is what drew her to the Savvy B2B team. Something was off.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[B2B] Marketers Are Dramatically Underreporting Results from Twitter
'B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Although t.co
MARKETING INTERACTIONS | MONDAY, FEBRUARY 20, 2012
[B2B] Convince Execs to Convert to Content Marketing
The way marketing has always been done will not produce the results B2B marketers need to grow their businesses today. Kelly OCG is spending 60% of it's B2B marketing budget on content marketing. Many B2B companies are still buying lists. You know it, you've heard it — haven't we all? Use that as your proof case.
FEARLESS COMPETITOR | TUESDAY, MARCH 5, 2013
[B2B] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. BtoB’s study was based on an online poll conducted in January and February of 432 b2b marketers. ” Read the original post at Social Media Marketing Reaches Maturity. What do you think?
CONNECT THE DOCS | WEDNESDAY, AUGUST 11, 2010
[B2B] Worry Less about being Heard
Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. How to help your buyers engage and self-educate? Tom Scearce. Focus.