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  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [B2B] Why you’ll never see an ad for Find New Customers
    B2B Lead Generation | No Advertising for Find New Customers. We’re a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. “We rely on fans to spread the word for us – not ads.” No paid advertising at all.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider
    (With a new studio mike and high-definition webcam in preparation for the premier of Mad Marketing TV (the new b2b marketing show I’m hosting, sponsored by Act-On Software), look for vastly better quality in the weeks to come.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
  • VIEWPOINT  |  THURSDAY, OCTOBER 1, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
    In fact, B2B sales teams have deployed versions of this go-to-market approach for years using target account-based selling to focus on specific companies they believe match their companies’ product or service value proposition. So why is ABM the new must-have for B2B marketers? What are sales and marketing leaders saying about it?
  • THE CONTENT FACTOR  |  WEDNESDAY, MAY 12, 2010
    [B2B] Create More Content--With Less
    The toughest part of a B2B marketer's job? 73% say: doing more with less. A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing read more.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). After all, that''s where it all starts, right? Notable Findings: U.S.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [B2B] My review of the book, Maximizing Lead Generation | by Ruth P. Stevens
    B2B Lead Generation | Maximizing Lead Generation – a book review. As the President of the B2B lead generation company, Find New Customers , I was excited to be invited to review the book Maximizing Lead Generation by Ruth P. This book is highly recommended as a comprehensive and complete guide to B2B lead generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [B2B] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium. B2B Demand Generation Expert. B2B Marketing expert known as the Fearless Competitor.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Future Marketing: Will Machines Take Over Half the Consumer Economy?
    After all, nearly all B2B purchases are already part of a larger relationship rather than isolated transactions. economy is B2B. The key word in that sentence is “trust”. The chart below shows in more detail how I think current trends lead to this conclusion; I won’t bore you by walking through it step-by-step. told you this was crude.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [B2B] Social Media is Not a Strategy!
    Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.  However, less than 10% are using social media in their Demand Generation efforts.
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 19, 2010
    [B2B] A Sale on Every Call
    Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!) Tags: Lead Generation Sales Prospecting Tele-prospecting B2B Prospecting cold calling Sales teleprospecting Either way, a sale is made. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [B2B] Any Publicity is Good Publicity in Social Media, right?
    Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. It used to be said that any publicity is good publicity. Let me explain …. But a quick Google search and bingo digital ink is indelible.
  • AGILE B2B COPYWRITER  |  FRIDAY, OCTOBER 1, 2010
    [B2B] K’s Top Five for the Week – October 1
    Are B2B Marketers Shooting for the Wrong Target? In Eccolo Media’s recent survey of B2B Technology Buyers over half said they’d gotten white papers and other collateral via a direct response campaign. B2B Copywriting B2B Marketing Tips and How to Top PicksTweet Boy the weather has turned here in Ohio over the last week.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [B2B] How to Find New Customers – our most popular white paper
    “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” 
  • FATHOM  |  TUESDAY, OCTOBER 1, 2013
    [B2B] Happy Manufacturing Month from Fathom!
    B2B Manufacturing Industry manufacturing industry Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [B2B] Carlos Hidalgo On His New Book Driving Demand
    According to Carlos: The book is  a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. During the course of these years, I have also come to learn a lot of what is good and bad about B2B marketing and have tried to put that into Driving Demand. 2. Check it out: 1. ″ 3.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 12, 2013
    [B2B] How To Create Content That Converts [Slides]
    And follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post How To Create Content That Converts [Slides] appeared first on B2B Marketing Insider. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [B2B] What The Japanese Can Teach Us About First Impressions.
    B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel Marketing Lead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • ACQUIRING MINDS  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Why team on Lead Generation in the Channel?
    B2B marketing channel lead generation sales B2B lead generation Channel MarketingLead generation is fraught with challenges for most organizations. Yet, most technology vendors look to their channel partners to create demand.    This teaming of two independent organizations to generate leads adds another layer of complexity.
  • THE POINT  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Tempted to Do Away With Registration Forms? Think Again.
    Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization
  • THE CRAP REPORT  |  FRIDAY, FEBRUARY 12, 2010
    [B2B] Greasing Marketing and Sales
    Tags: B2B Marketing Lead Generation Sales Prospecting Uncategorized Alignment B2B Prospecting Marketing Sales teleprospecting
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [B2B] Weekly Wrap-up: March 23rd
    Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. If you're a B2B and not sure how you can use Pinterest, Check out these ideas from Lisa Barone. Enjoy! Silos: Good for farming.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [B2B] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Are those predictions a little premature? See charts below).
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [B2B] Just In: The State of Content Marketing in 2014
    Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [B2B] Need Help with Your Blog?
    Do you have a blog on B2B marketing or sales? Fearless Competitor is a VERY popular blog on B2B marketing and lead generation. Before we started writing the B2B Sales Lounge, it published 2-3 times a month. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do we know blogging?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [B2B] Optimizing Landing Pages – Why Testing Is Critical
    by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. Give customers a vote. Elements to test.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. There is nothing social about this!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 22, 2011
    [B2B] 40 Awesome Marketing Tweets From 2011
    “These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. abneedles.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [B2B] The 3 Goals For Your Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The 3 Goals For Your Content Marketing appeared first on B2B Marketing Insider. What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [B2B] Everything You Want to Know About Account-Based Marketing
    If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here. I’ve thoroughly enjoyed reading this as it is the most complete exploration of the topic I have come across. Blog ABM.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy“eMagine was terrific from start to finish with the web redesign project for the Dedham Savings website.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Sales 2.0 Conference - Interview with Kevin Hooper of HP
    The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. sales b2b sales Tags: thought leader interviews b2b events genius.com curry b2b marketing sales2.0 Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [B2B] Trade Show Follow-Up: 5 tips to optimize response
    Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [B2B] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel, the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. Just in the last few days, I have received countless emails from organizations declaring ABM the new way to conduct marketing; that […].
  • BIZIBLE  |  MONDAY, OCTOBER 19, 2015
    [B2B] Introducing The First Annual State of Pipeline Marketing Report
    It’s a unique view into how today’s technology and data-driven B2B marketers gain insights into their sales and marketing funnel. The State of Pipeline Marketing offers an in depth look into B2B marketing programs to help today’s marketers navigate the complex world of marketing technology, performance measurement, and marketing attribution.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [B2B] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Share and Enjoy.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [B2B] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy. So—creating a content marketing strategy is vital. The Inverted Pyramid.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [B2B] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [B2B] The Cost of Bad Content
    According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. blogs (65%).
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [B2B] Savvy Week in Review: January 6
    Common B2B SEO Mistakes by @NickStamoulis. Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone!
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Is Content Operations Your Next Focus Area?
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. 
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [B2B] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. But how? The photo is easy, but how do you go about getting recommendations?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [B2B] Social Selling Tactics that Work – Recap
    Sales Intelligence Social Selling b2b sales Sales Sales 2.0 “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Advice on how to get started without compromising time.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [B2B] Social Selling Tactics that Work – Recap
    Sales Intelligence Social Selling b2b sales Sales Sales 2.0 “Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For Advice on how to get started without compromising time.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [B2B] 6 Ways To Maximize Your Webinars With Automation Technology
    majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • SAVVY B2B MARKETING  |  MONDAY, JULY 23, 2012
    [B2B] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
    Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Blogs and Linked in both dropped slightly but remained greater channels and less volital for B2B buyers. 20 something B2B buyers are twice as likely as 31-40 year olds to use it. Facebook dropped 12% to 5% over the same period.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [B2B] The 25 Best Slideshare Presentations Of 2013
    With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider. Did I miss any of your favorites?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [B2B] Why Marketers Need to Find the G-Spot
    Sooner or later business marketers would need to pay attention to this often-ignored bit of the B2B buying anatomy. It was bound to happen. You’ve probably been there yourself a few times, and you almost certainly have one in your company: I’m talking, of course, about the special place in the company where things get got: the G-Spot.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 24, 2011
    [B2B] Are you using Google Analytics to track your email results?
    B2B Web Strategy email…I hear you say.  Yeah, I kinda thought not. If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general:  where they came from, which pages they spent how much time on, etc.  And that will invariably include those visitors who [.].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 5, 2012
    [B2B] The Surface of Sales Intelligence at Microsoft’s #WPC12
    This year at WPC, InsideView will be showing how Microsoft Dynamics customers can drive sales productivity leveraging the Social CRM app for B2B sales professionals. Next week starts a fun fueled week at Microsofts Digital World Partner Conference. Barb Potter, Director of Marketing  KnowledgeLake , a SharePoint ECM Company. ”The
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 11, 2012
    [B2B] Managing your Time to Increase Sales
    Start each B2B Sales day and week by listing out priorities. Did you know that on average, only 10% of a salesperson’s time is spent selling? How can you expect profits to increase when such a small percent of time involves true selling? What are the best practices in order to be the most productive?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 2, 2011
    [B2B] The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant
    Filed under: Sales Intelligence , Social CRM Tagged: B2B , CRM , crm 2.0 , Enterprise 2.0 , gartner , Lithium Techologies , magic quadrant , Sales 2.0 , Sales Intelligence , sales productivity , sales prospecting , sales techniques , sCRM , Social CRM , social intelligence , social selling , Web 2.0. Tweet. Enterprise 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 13, 2009
    [B2B] Essential B2B social media start-up strategies
    This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. What have been some key lessons you can pass on to somebody starting their own B2B social media initiative? Tomorrow, Part 3: Ben's perspective on hands-on B2B social media management Visit Schaefer Marketing Solutions at www.businessesGROW.com.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [B2B] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. Marketing Analytics Drill Down: What Referring Sources Can Tell You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Testing lead generation Marketing AnalyticsNew Visitors.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [B2B] Why Find New Customers does zero advertising
    B2B Lead Generation : A New Kind of Company. Jeff Ogden is President of the B2B Lead Generation consultancy, Find New Customers. We don’t advertise. No billboards. No radio or TV. No newspaper. No pay-per-click. Sorry Google, Facebook and Linkedin. Not a dime from us.). We don’t want clicks. We only want fans.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 8, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp | Episode 21: People
    In this weekly show, @fearlesscomp, Jeff Ogden, the President of the b2b lead generation consultancy, Find New Customers , shares a fun and witty marketing video lesson. Lead generation companies |Laugh and Learn. We hope you enjoy it (we love your comments) and you tune in next Friday too.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [B2B] Why is customer-centric marketing still more talk than action?
    What amazes me, though, is why B2B marketers aren’t investing more in serious programs to build key customer relationships, generate deeper customer insight, and build stronger customer collaboration at least as a foundation to help drive that necessary innovation. Why do we hear so much talk but see so little action?
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [B2B] Hiring for Sales and Teleprospecting
    Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [B2B] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. 64% of B2B marketers say their biggest challenge is producing enough content. How is your organization adapting to changes in the B2B marketing landscape?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [B2B] Sunday thoughts | Family and Outside In
    B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy  Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
  • B2BBLOGGERS  |  THURSDAY, JUNE 3, 2010
    [B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
    Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [B2B] “If you just do , your lead generation challenges will be over”
    Jeff Ogden is President of the  B2B lead generation company Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Follow  Jeff on Twitter or download the highly acclaimed guide to B2B lead generation,  How to Find New Customers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    How do open and click rates differ for B2B and B2C businesses? We also segmented the data based on what kind of business you were in: B2B or B2C. Open rates are pretty steady for B2B, hovering around 30%. Though open rates were higher for B2C companies, B2B companies typically had higher click rates. The sweet spot?
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 28, 2012
    [B2B] How a Blog Improves Business Credibility
    B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Oracle Marketing Cloud Launches New Account Based Marketing Capabilities
    Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA). With an average of 5.4 All of which can be administered directly inside Oracle Marketing Automation.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 5, 2011
    [B2B] SIGMA Marketing’s Top 10 Blog Posts of 2010.
    It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority 2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [B2B] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations. 
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 4, 2011
    [B2B] The Nonlinear Buying Journey of The Cross-Channel Social Customer
    This applies for both B2B and B2C, although there are differences. The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [B2B] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible? Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [B2B] Lead Nurturing, Lead Scoring and the World Cup
    Lead Nurturing, Lead Scoring and the World Cup was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing Lead Scoring Cloudforce Salesforce.comIn August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. million impressions.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [B2B] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? LinkedIn Social Media
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 3, 2012
    [B2B] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2011
    [B2B] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
    The Art of Guest Posting: 7 Tips to Writing a Successful Pitch was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing blog pitching marketing blog Marketing Effectiveness marketing roiBut how do you go about asking? That’s where a pitch letter comes in. Follow these guidelines. Determine your target.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. So what’s beneath the wrapping paper? What do you think?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [B2B] Introducing: The Modern Marketer’s Guide to Video
    Check out the Modern Marketer’s Guide to Making the Most out of Video. A co-branded guide with our friends from Vidyard, it’s packed with practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more. Your audiences love it. After all, you’re data driven!).
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    In this weekly show, we share a B2B marketing lesson using a witty video. Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [B2B] Book Club: Conversations that Win the Complex Sale
    by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. And for more great sales and marketing books, browse our B2B Sales and Marketing Book Club! B2B Sales b2b sales and marketing book club sales leads
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 8, 2012
    [B2B] Seven Spring Break Diversions for Marketers
    Awesome Ideas Content Marketing B2B marketing bizmarketer content marketing customer service getting the business linkedinHooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Oh, right.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 20, 2012
    [B2B] Why Marketing Should Stay Off the Pitcher’s Mound
    Ad Agencies Random Rants Sales vs. Marketing Trade Shows ad agency B2B marketing bizmarketer Elizabeth Williams getting the business linkedin losing the business selling to big companies unsell unselling unsoldSome people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 15, 2011
    [B2B] Six Reasons to Text in your 2012 Plan
    Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 9, 2011
    [B2B] The Final Sally: Step Five on Your Email Marketing Journey
    Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams linkedin P-CubeLast rant on email, I promise (well, at least until someone sends me something stupid again).  On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. Bugger off.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 25, 2010
    [B2B] Sales People are from Mars…
    Sales vs. Marketing ad agency B2B marketing bizmarketer corporate overlords creative briefs Elizabeth Williams gifts give-aways linkedin marketing programs peter pan planning PowerPoint sales kick off sales vs. marketing Selling to sales tinkerbellI think marketers are afraid of sales people. There, I said it. Salespeople are persuaders.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 31, 2011
    [B2B] The Road to Yes is Paved with Maybe
    All Getting & Losing Business B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word G-Spot getting the business Getting to Yes give-aways Influencers linkedin losing the business P-Cube selling to big companies selling to small companies trinketsThey like detail, features, specifications and certainty.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Algorithms & Blues in the Obscurocratic Empire
    CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . Can you figure this out? I can’t figure this out.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [B2B] Why Are We Still Sending Bad Direct Mail? Part 1
    Ad Agencies Direct Marketing Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business linkedin smug complacent agency mailEven postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) Fair enough. And scan a QR code.
  • TRAACKR  |  TUESDAY, OCTOBER 27, 2015
    [B2B] Boost Influencer Relations at an Event
    B2B Marketing Influencer Engagement Influencer MarketingPreparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. See below.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Click here for part 1 & part 2.).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling Attending Dreamforce next week? If so, check out everyt […].
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 10, 2012
    [B2B] Content Marketing: Key to Thought Leadership and Leads
    Online content is the fuel for new leads in the B2B arena. Highlights include: Why content marketing is essential to B2B leads. How B2B buyers use content. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment.
  • KEO MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Focus on the Right Goals for Social Media Marketing
    Recent data shows that many B2B marketing agencies are focusing primarily on social media reach, while often completely overlooking engagement. This is particularly true in the B2B sector, where establishing and maintaining strong connections is so important. Social Media b2b marketing agency social media marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 5, 2015
    [B2B] How to Get the Right Content to Your Internal Teams
    This sounds like an obvious statement, but content "findability" is a major challenge stifling B2B marketing strategies. Most famously, B2B marketers experience this disconnect with sales. Accessible Up to 65% of B2B content goes unused. And it doesn’t stop with sales. Follow her at @amurphias. Content Marketin
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [B2B] Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [B2B] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales Data Sales Intelligence Social Selling 6 degrees of separation b2b sales connections kevin bacon Sales Sales 2.0 Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Screenshot to the right). The 6 Degrees of Separation…and Kevin Bacon.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [B2B] 20 Expert LinkedIn Guides
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [B2B] “Best Story Wins” – Tom Peters
    B2B marketing is all about story-telling. We’re honored and flattered that BuyerZone selected Fearless Competitor as the #1 B2B blog for 2012. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. To create great sales lead generation programs, learn to tell stories. The best story wins.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
    He’s President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. Sales Management 2.0
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [B2B] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Conference on Monday
    If you are attending this event, look for the man wearing this name tag.  He is President of the B2B demand generation and global marketing company Find New Customers. Collaboration, connections, and real-time information are what drive results for B2B teams today.  What is the #1 problem faced by virtually every salesperson today?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [B2B] Adios and good luck, OneSource
    Saying Good-Bye to the B2B Sales Lounge. The future of the B2B Sales Lounge is dimming fast. Companies need a lot of help with B2B lead generation. We hope you continue to visit the B2B Sales Lounge. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Nothing. It is untouched.
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