FEARLESS COMPETITOR | SUNDAY, APRIL 10, 2011
[B2B] Using Linkedin – Optimizing Your Profile
Jeff Ogden , the Fearless Competitor, is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies : Your Linkedin profile. Linkedin is THE professional social network. Do you have a Linkedin profile? Is it up to date? Do you have recommendations? robust Linkedin profile is a must-have today. Jeff Ogden.
B2BBLOGGERS | TUESDAY, APRIL 27, 2010
[B2B] Conduct a Content Audit For Your Content Marketing Strategy.
Author: Jeff Ogden | Website | Twitter tagged in B2B Marketing , content audit , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Should B2B SEO Include Landing Pages?
BIZNOLOGY | MONDAY, MARCH 28, 2011
[B2B] Review of Social Marketing to the Business Customer
I've read each one of Paul Gillin 's books and you should, too, including his latest (with Eric Schwartzman ), Social Marketing to the Business Customer , a fast-paced ride through the specialty of using social media for B2B companies. Image by ShashiBellamkonda via Flickr.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 10, 2010
[B2B] SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.
Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well.
NUSPARK | SUNDAY, APRIL 22, 2012
[B2B] Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 19, 2013
[B2B] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
B2B data enhancement. These are primarily used for consumer marketing although they also have B2B clients. 'My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Campaigns. Audience management.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 19, 2013
[B2B] Is Big Data The Future of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Our Future of Marketing interview series continues with Steve McKee. He is also President of marketing agency McKee Wallwork. You Strategy
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[B2B] Beyond Lists: Use Filters to Manage Twitter
am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Note I use Tweetdeck and the information here is specific to Tweetdeck. Words.
DIGITAL B2B MARKETING | TUESDAY, JUNE 3, 2014
[B2B] Stop Being a Transactional Content Marketer
In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. It is an easy question to answer, yet many B2B marketers continue to focus their efforts on building a bigger database of people who just want to find a way to make the emails and phone calls stop. 'Free white paper! Free webinar!
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[B2B] Content Marketing and Choose Your Own Adventure Books
Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Provide Choices Throughout Content. Circle Back.
FUNNEL FOCUS | FRIDAY, FEBRUARY 25, 2011
[B2B] Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
Our solution focuses on B2B marketing so I’ll focus on the B2B segments of the financial services market with some specific examples. We see similar marketing needs in other B2B financial services segments. There are two very unique aspects of the B2B financial services segments.
SAZBEAN | FRIDAY, APRIL 27, 2012
[B2B] Why You Need Social Media, Even if Your Customers Don’t
Can any B2B company make the case that its target audience isn’t on LinkedIn? Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43
AVITAGE | WEDNESDAY, SEPTEMBER 5, 2012
[B2B] Asking the Right Questions of Your Marketing Scoreboard
Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud. Your marketing metrics, or your scoreboard, should measure both activity and results. It is fair to say that the easiest things to measure are the least meaningful.
MARKETING GENIUS BLOG | TUESDAY, SEPTEMBER 15, 2009
[B2B] You’ve Provoked the Prospects’ Interest, What‘s Next?
Studies indicate that while B2B Marketers spend billions of dollars generating leads, as little as 5% of new leads are sales-ready. You may have read the recent article that I co-authored in the Harvard Business Review, “In a Downturn, Provoke Your Customers”. Now that you’ve provoked the prospects’ interest, what‘s next? Using Sales 2.0
WEBBIQUITY | MONDAY, JANUARY 7, 2013
[B2B] New Tool to Measure Web Presence Optimization
Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. As a result, KCA’s Principal decided to spin-off its WPO intellectual property and commercialize its b2b WPO metrics dashboard through a new, completely independent entity, WPO Inc.
MARKETING INTERACTIONS | THURSDAY, OCTOBER 21, 2010
[B2B] What Does Your Funnel Look Like?
Focus.com - thanks to Craig Rosenberg and Sarah Miller - invited 14 Focus Experts to share their picture and definition of the B2B sales and marketing pipeline funnel. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing.
FEARLESS COMPETITOR | SUNDAY, MAY 27, 2012
[B2B] Why Marketing Matters to You! – Mr./Ms. CEO
But B2B sellers do that to salespeople every day – arming them with lists, emails and a phone – but not much more. We’re honored that BuyerZone selected this blog as the #1 B2B marketing blog for 2012. Marketing is critical to your business today – plain and simple. So why do you insist on sending me emails?
FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
[B2B] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. 4 1/2 stars out of 5. Prospective buyers are unable to spot meaningful differences.
FEARLESS COMPETITOR | MONDAY, APRIL 18, 2011
[B2B] The Lead Generation Assessment | Our most popular service
B2B Lead Generation | The Lead Generation Assessment service. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. The Lead Generation Assessment service is far and away our most popular service. Here’s why: Carlos Hilgado of The Annuitus Group wrote this about setting up a lead.
FEARLESS COMPETITOR | SATURDAY, APRIL 16, 2011
[B2B] Fire Your Customer
B2B Lead Generation : Fire Your Customer. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. If your business is young and small, choose your customers carefully. Find New Customers had a customer we should have fired long ago. Perhaps you can learn from our mistake. What can we write about?).
B2B MARKETING INSIDER | THURSDAY, MAY 9, 2013
[B2B] What Is A Social Business?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. 'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. Photo Source.
B2BBLOGGERS | MONDAY, NOVEMBER 1, 2010
[B2B] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
We’ve seen B2B companies increase their lead flow as much as 500% with the strategic use of landing pages. Instead, many B2B campaigns drive all their traffic into a single landing page that is re-used for lots of different campaigns. Bottom line: landing pages work really well for B2B lead generation. Zzzzzzz. Or Does It?
SAVVY B2B MARKETING | FRIDAY, APRIL 5, 2013
[B2B] Week in Review: April 5
Why Are B2B Companies Ignoring B2C CX Practices? B2B Marketing’s Measurement Problem by @ wittlake. Eric Wittlake lays out the key reasons why B2B orgs tend to stick with simple measurements when it comes to gauging the impact of marketing on the business -- and sparks a great discussion in the comments. by @ ardath421.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 5, 2014
[B2B] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
Depending on your business — B2B or B2C; regional or global — these strategies vary. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. Address them personally and specifically. Imagine Segment by Persona. ?The
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 1, 2013
[B2B] How to Generate More Opt-ins With Your Email Marketing Campaign
'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Clean Up.
B2B MARKETING INSIDER | THURSDAY, JUNE 13, 2013
[B2B] 8 Steps To Effective Content For Social Media [Slides]
Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. My own journey into social was relatively opportunistic. Listen first.
FEARLESS COMPETITOR | SUNDAY, MARCH 18, 2012
[B2B] Sunday Learning | What You Don’t Know About Marriage
Jeff Ogden is the President of the B2B lead generation and global marketing company Find New Customers. At Find New Customers, we dedicate Sundays to learning. We believe you should learn in less than 20 minutes. In this funny and witty presentation, Jenna McCarthy shares some insights on marriage. I do laundry, by the way.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 27, 2011
[B2B] Mad Marketing TV premiers on November 3 at 9am PT/ Noon ET
This fun and exciting show on B2B marketing is hosted by Jeff Ogden , the Fearless Competitor of Find New Customers and he interviews top marketing experts on video. It’s now official. Mad Marketing TV launches on November 3rd. The show is sponsored by Act-On Software. You’ll find the show on YouTube and www.madmarketing.tv.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[B2B] One of just 50 top bloggers personally invited to review Launch
B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition. At Find New Customers , we offer a website filled with great free content on B2B lead generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Stelzner, Launch. As part of. Michael Stelzner.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[B2B] I’ve seen the future of search, and it’s social
B2B Lead Generation : Social Becomes an Important Element in Search. This holds massive ramifications for the B2B marketer and Chief Marketing Officers. Follow Jeff on Twitter or download the free white paper on B2B lead generation. According to the Wall St. Journal today: Google Inc. Quality sales leads matter. contact-form].
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[B2B] 7 Keys to Successful Lead Nurturing
The B2B experts at the Aprimo Marketing Summit discussed this extensively. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. Follow Jeff on Twitter or download the free white paper on B2B lead generation. Lead nurturing is a critical element of lead generation programs.
FEARLESS COMPETITOR | FRIDAY, JULY 16, 2010
[B2B] What’s the Best Marketing Software – You’ve Never Heard Of?
Interestingly, as a B2B marketing expert, I was unable to find glaring flaws in their software. Last week I had the pleasure of traveling to Indianapolis as the guest of Aprimo. What an eye-opening experience it was. Great software, especially for large, multinational software firms. Solid financials and a great staff.
FEARLESS COMPETITOR | FRIDAY, JUNE 18, 2010
[B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
consider it an Owners Manual for B2B marketing today. This was a fabulous post and very popular. For good reason. Have you heard of AMC's critically acclaimed series "Breaking Bad?" " If you're a business to business marketer, you ought to check it out. Perhaps you've never seen "Breaking Bad."
BEYOND | TUESDAY, APRIL 21, 2009
[B2B] Who is the social media voice for your business?
Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales.
CONNECT THE DOCS | MONDAY, MAY 17, 2010
[B2B] Embrace True Nurturing Programs
Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. In 2010, more B2B marketers will implement true nurturing programs to improve upon the limited results possible with short-term campaigns. What actions should marketers take in 2010?"
CONNECT THE DOCS | WEDNESDAY, APRIL 14, 2010
[B2B] Understand the Full Buying Process of your Buyers
2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Steve Woods. Over to you.
DIGITAL B2B MARKETING | TUESDAY, MAY 21, 2013
[B2B] When Marketing Automation Is the Wrong Solution
Marketing automation is quickly becoming like the self-driving car for B2B marketing. Like anything else in B2B marketing, automation should be an outcome of your objectives and planning process, not an assumption going in. Just because it is a more more powerful solution doesn’t mean it is necessary or advisable. Your Turn.
SAVVY B2B MARKETING | THURSDAY, DECEMBER 8, 2011
[B2B] How to Launch a Better Research Report in 5 Steps
For example, when I worked on the B2B content marketing research last year, I planned follow up posts that addressed challenges identified in the research. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Start with the end in mind.
SAVVY B2B MARKETING | TUESDAY, JUNE 22, 2010
[B2B] 12 Ways to Promote Your eBook or White Paper
For nine more ideas , check out one of Jamie's first posts on Savvy B2B! She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter or read more of her posts on Savvy B2B Including on any appropriate resource pages.
FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
[B2B] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
consider it an Owners Manual for B2B marketing today. believe the B2B Marketer can learn lots from a series like this. In contrast, most B2B websites are deadly dull – products, services, about us and other boring content. B2B marketers need to learn how to tell stories about their people, products and services.
AVITAGE | FRIDAY, FEBRUARY 14, 2014
[B2B] Beware Out-of-context Content Marketing Prescriptions
Audience: B2B content, inbound and social marketers; demand managers Topic: Content marketing practices and techniques Purpose: Educate, advice Post I regularly receive calls and emails from clients and colleagues who ask my opinion concerning advice they read about content marketing tactics. And my eyes glaze over descriptions of tactics.
LEADER NETWORKS | TUESDAY, MARCH 29, 2011
[B2B] 10 Rules For Online Community Success
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. The poet T.S. Eliot once wrote "If I had more time I would have written a shorter letter." Truer words were never spoken as it more difficult to efficiently convey an idea or message than to wax poetic.
B2B LEAD BLOG | MONDAY, OCTOBER 5, 2009
[B2B] What is ExactTarget? – Marketing Automation Who’s Who
Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Colby Cavanaugh at
SALES CHALLENGER | THURSDAY, JUNE 30, 2011
[B2B] Stop Chasing Demand – New Rules for Opportunity Selection
Now surely B2B solution selling isn’t that bad…or is it? Today’s B2B customer is more prepared before contacting a supplier than ever. Have you purchased a vehicle lately? For most of us, we send 10 emails to sales managers at different dealerships and wait for the best price to come back. You know what you want and what you wanna pay.
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 10, 2012
[B2B] Are You Giving More than Your Receiving?
In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 3, 2011
[B2B] Content Curation. 5 Ways to Succeed, Eventually
B2B Lead Generation | Content Curation. Jeff Ogden ( @fearlesscomp ) is a popular speaker and presenter who is the President of the B2B lead generation consultancy, Find New Customers. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday. You can read the full post here. And it works.
FEARLESS COMPETITOR | TUESDAY, JULY 20, 2010
[B2B] Tips for using online video to engage prospective buyers
Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. With more and more having high-speed internet connection, video is huge and growing more popular all the time. As a result, online video is an important channel for business to business marketing.
FEARLESS COMPETITOR | MONDAY, APRIL 19, 2010
[B2B] 5 Tips for Developing Strong Buyer Personas
Buyer Personas are the foundation of great B2B marketing. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Without personas, you simply cannot be great at demand generation. Personas are needed to tell you where to launch your campaigns, what topics to cover, what content you need, etc. Go ask them.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 26, 2010
[B2B] Savvy Week in Review - February 26
B2B Buyers Need to Look Beyond Decision Makers - by @ardath421 Ardath Albee looks at how and why we need to consider how our content is shared between those making purchasing decisions. Here she explains the downfall of many B2B marketers: trying to keep customers engaged by relying on content aimed at prospects. Enjoy!
SAVVY B2B MARKETING | FRIDAY, OCTOBER 2, 2009
[B2B] Savvy Week in Review - Oct 2
Market Relationships, Social Relationships and B2B Marketing in Social Media - by @stevewoods Steve Woods talks about why it is so difficult to bridge the gap between social and market relationships. In New England, the weather's turning and there's a chill in the air. Great example of clear communication - regardless of the subject matter.
WINDMILL NETWORKING | MONDAY, OCTOBER 6, 2014
[B2B] Essential Social Sales Habits + Tools = Success
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. There is nothing beyond that we really need to focus on. Everything that we do supports these two efforts in one way or another.
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 24, 2011
[B2B] Buying software is easy. Fixing Lead Generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either.
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 8, 2009
[B2B] eBook: Tune Up Your Customer Focus
In my book, eMarketing Strategies for the Complex Sale , I talk about how B2B marketers need to really get to know their customers in order to improve their marketing effectiveness. One of the exercises presented in the book is The Customer Focus Tune-up. This eBook expands upon that exercise. Steps to improving your customer intelligence.
WEBBIQUITY | THURSDAY, DECEMBER 12, 2013
[B2B] 7 Helpful Copywriting Guides and Tips For Content Marketers
” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. 'While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing.
B2BBLOGGERS | THURSDAY, JULY 22, 2010
[B2B] Content Marketers: How to Think and Act Like a Publisher
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities. keeping readers loyal). Sign up.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 16, 2011
[B2B] How to Optimize your Paid Search with Social Media
Social Media – is it really mainstream in B2B Marketing? We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. Consumers today don’t search with long phrases.
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[B2B] 11 Remarkable Guides to Marketing, Search, and Life
What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
SAVVY B2B MARKETING | FRIDAY, DECEMBER 11, 2009
[B2B] Savvy Week in Review - December 11
Must-Read Tips for B2B Search Marketing via @toprankMichelle Bowles shares tips to help B2B companies maximize the results of their Web efforts. The Content Gap - Lead Nurturing and Content Creation - by @stevewoods Steve Woods of Eloqua pinpoints a critical trouble spot in the typical B2B content library. Get wam, and enjoy!
TOMORROW PEOPLE | WEDNESDAY, AUGUST 15, 2012
[B2B] Free 25 Minute Content Marketing Webinar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today. Follow @nathanofsm.
TOMORROW PEOPLE | WEDNESDAY, AUGUST 8, 2012
[B2B] Free 25 Minute Content Marketing Webinar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – lead generation in a B2B software company. Date: 14th August 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 31, 2008
[B2B] The Book: Digital Body Language
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.
BUYEROLOGY | TUESDAY, JANUARY 18, 2011
[B2B] Prevent Demand Generation Failure with Buyer Personas
Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? What resonates throughout these three reasons is the need to build demand generation strategy around the B2B buyer. on the organization’s blog.
VIEWPOINT | MONDAY, AUGUST 15, 2011
[B2B] Generating Qualified Leads is Number One Issue for New Members of the SLMA
These prequalified leads go to salespeople directly by the fastest available means and I expect them to be contacted immediately—same day for B2B, within minutes on B2C. The Sales Lead Management Association believes marketing creates more wealth for every man-hour worked than anyone, yes anyone, in a B2B organization.
HUBSPOT | FRIDAY, MARCH 7, 2014
[B2B] Marketing Mad Libs: Expert Edition [SlideShare]
” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing. At the end of the day, Lana Khavinson from LinkedIn notes: “There is no such thing as B2B or B2C, it’s all H2H, human to human.” 'As a group, we marketers can be a bit. verbose.
B2B MARKETING INSIDER | TUESDAY, APRIL 3, 2012
[B2B] The Cost of Bad Content
According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. I’d love to know what the “other 10%” are doing?). blogs (65%).
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 12, 2010
[B2B] Savvy Week in Review - February 12
by @ardath421 This is a fun post for a Friday: Ardath Albee compares different types of B2B content to clothing. What Are the Keys to Finding Success with B2B Content Marketing? Here are our favorite posts from around the web this week. The Savvy Sisters. This post from TopRank walks you through the steps.
ENGAGE | WEDNESDAY, MARCH 14, 2012
[B2B] Got Video? Well, Your Content Marketing Program Probably Should
But do B2B executives watch YouTube videos? As a B2B marketer, your video may not go viral – but that’s probably not one of your objectives. I love watching a great video online, and like millions of other people, I will eagerly share it on Facebook, Twitter, and even by email. In 2011 alone, consumers chose to watch video ads over 5.6
FEARLESS COMPETITOR | SUNDAY, JUNE 3, 2012
[B2B] Why Cold Calling emails almost never work
We’re honored that BuyerZone.com selected us as the #1 B2B marketing blog of 2012. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
[B2B] Slideshare: The Quiet Giant of Content Marketing
And DemandGen Report shared this article: SlideShare Scoring High Marks For ROI, Integration Among B2B Marketers. Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits: Google can now search INSIDE your slides, so it rocks at SEO. It is now very mobile friendly.
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 3, 2012
[B2B] Marketing Layoffs Equals Social Media ROI?
In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. The Internet, especially search and social, is empowering consumers (B2B and B2C) and putting them in the drivers seat when it comes to informing themselves on what products, services and solutions are available.
B2B LEAD GENERATION BLOG | TUESDAY, JANUARY 11, 2011
[B2B] Is Social Media Really Living Up to Expectations?
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Here’s his take: “I had a B2B communications firm from the mid-80s to 2000. she queried. How about you?”.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 19, 2014
[B2B] Need New Customers? Get Happy Employees
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Get Happy Employees appeared first on B2B Marketing Insider. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Need proof?
LOOPFUSE | TUESDAY, JANUARY 8, 2013
[B2B] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
Social media is an increasingly important part of B2B marketing, ” said Sean Dwyer, CEO of LoopFuse. “Combining Nearstream is a B2B social lead generation product that identifies on-line demand signals. By We are excited to announce that LoopFuse and Nearstream are merging into one company. Great things ahead! About Nearstream, Inc.
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 1, 2012
[B2B] 3 Risks of Using Traditional Telemarketing Services
Yet it seems that, both in B2B telemarketing and in B2C telemarketing, not a great deal has changed since those first early days of Alexander Bell’s great invention. What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed.
B2B MARKETING INSIDER | MONDAY, JUNE 2, 2014
[B2B] The 10 Internet Trend Charts You Need To See From Mary Meeker
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The 10 Internet Trend Charts You Need To See From Mary Meeker appeared first on B2B Marketing Insider. According to the report, only 30% of the 5.2 What Technology Bubble? Strategy
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[B2B] Is This The Year Of Big Data For Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. My Take. What do you think?
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[B2B] Savvy Week in Review - July 17
Avoid the Traps that Sap B2B Online Marketing Performance - by @B2BOnlineMktg This post from Business.com thoroughly explores the main traps that keep B2B marketers from truly optimizing online marketing performance. Think about how you could do the same for your B2B customers. Enjoy! How well do you know your buyer personas?
SAVVY B2B MARKETING | FRIDAY, JULY 17, 2009
[B2B] Savvy Week in Review - July 17
Avoid the Traps that Sap B2B Online Marketing Performance - by @B2BOnlineMktg This post from Business.com thoroughly explores the main traps that keep B2B marketers from truly optimizing online marketing performance. Think about how you could do the same for your B2B customers. Popsicles for everyone! Enjoy!
FEARLESS COMPETITOR | TUESDAY, MARCH 13, 2012
[B2B] 5 Tips for Engaging in Social Media for Business
And I invite you to meet me, Jeff Ogden of Find New Customers at the BMA-NJ B2B Social Media Symposium on April 10th, where I am a keynote speaker. Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Five important tips came out of that event that I want to share. Your goal should not be to be good at social media.
SAVVY B2B MARKETING | FRIDAY, JULY 22, 2011
[B2B] Savvy Wrap-up July 22nd
The Why in B2B Buying Behavior by @ billymitchell1. B2B buyers want a shorter buying cycle and Ardath Albee explains how B2B marketers can deliver on that Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), They deliver the goods week after week.
WEBBIQUITY | TUESDAY, DECEMBER 17, 2013
[B2B] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
” Probably more useful in consumer than B2B marketing, but worth considering regardless. 'Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 12, 2010
[B2B] A lesson in Social Intelligence and Social Selling
social selling search engine optimization b2b sales We have seen a great response to a series of posts by Umberto Milletti the CEO of InsideView. Starting with a post from September where he discussed the difference between sales data and sales intelligence. He explained that Customer 2.0 Web 2.0
B2B MARKETING INSIDER | MONDAY, APRIL 21, 2014
[B2B] The Critical Ingredients Of Effective Demand Generation
'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing must drive sales for the business.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 8, 2009
[B2B] Why We Can’t Resist Buzzwords and Gobbledygook
Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. B2B web sites aren’t using the top 50 buzzwords as much, but buzzwords still proliferate on these websites. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto.
SAZBEAN | TUESDAY, NOVEMBER 20, 2012
[B2B] Seven keys for building a successful API
Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. A website isn’t the only interface through which companies can interact with their customers and users. News & Notes
ONPATH | FRIDAY, JUNE 1, 2012
[B2B] Algonquin College - Winner of Marketo Revvie Award
B2B – TheLadders Financial Services – Brinker Capital Healthcare – Christiana Care Health System B2C – Algonquin College. About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most Dramatic Business Impact.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[B2B] 26 Awesome Search Engine Marketing Guides
That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 14, 2014
[B2B] #ProspectingChat: Sales Enablement Goals and Best Practices
Q2: Why do B2B companies need sales enablement? Q9: What trends should B2B orgs look for in sales enablement moving forward? 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants.
B2B MARKETING ONLINE | MONDAY, AUGUST 16, 2010
[B2B] Mobile Internet – If not now, when?
Having been roundly thrashed proposing 'the future of marketing was digital' at a B2B marketing conference last year, imagine my enthusiasm when I was asked to propose the motion at a recent IDM B2B conference, 'This house believes that mobile marketing will be a crucial channel for B2B brands in the UK in the next 12 months'.
INTEGRATED B2B | THURSDAY, NOVEMBER 8, 2012
[B2B] Content marketing? Danish companies show you how to do it.
Content marketing is a far cry from one-way marketing strategies targeting a non-engaged B2B audience. Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. The message of much B2B marketing is on target but the strategy has yet to follow suit.
B2B MARKETING BLOG | FRIDAY, FEBRUARY 26, 2010
[B2B] Content Marketing Budgets Increasing
B2B Magazine’s article states that 56% of surveyed marketers plan to increase their [.]. You might be saying, “Hey Schubert…enough about the content already! I hear you. We’ve been blogging about it quite often lately. But, that just means it’s something we believe in.
ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 29, 2012
[B2B] The Social Media Networking Marathon
While 86% of B2B firms are using social media in their marketing solutions only 32% are engaging on a daily basis. Social media networking is more likened to a marathon than a sprint. Interesting article which also shows that about 61% of brand advocates would buy products up to one year after a social media campaign has expired.
B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
[B2B] In the Race for Sustained Capability, Training Just Got Lapped…Again!
These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
SAVVY B2B MARKETING | THURSDAY, MARCH 31, 2011
[B2B] 4 Smart Ways to Repurpose Content
You guessed it – it’s in the B2B marketing world. About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. But you have to be careful. You should really read that article before you start reusing. Use it on your website.
FEARLESS COMPETITOR | FRIDAY, DECEMBER 10, 2010
[B2B] Fearless Competitor now available on the Kindle! (via )
per month, you can get this terrific B2B marketing and lead generation blog on your Kindle! With the phenomenal popularity of Fearless Competitor, we also wish to remind you that you can subscribe on Kindle. For just $0.99 To obtain … Continue reading → Demand Generation
SAVVY B2B MARKETING | TUESDAY, MAY 25, 2010
[B2B] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
Of course, we can’t take this lesson and apply itdirectly to B2B marketing, but it does prove some key lessons of targeted marketing. What does that mean for B2B marketers? Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Quick!
FEARLESS COMPETITOR | TUESDAY, AUGUST 2, 2011
[B2B] How to Find New Customers – our highly acclaimed white paper
B2B Demand Generation | How to Find New Customers. papers on B2B demand generation ever. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. How to Find New Customers. Como Conseguir Novos. Clientes.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 8, 2011
[B2B] What Sales REALLY Needs From Marketing
Jill Konrath is one of the top experts in B2B sales in the world today. Every B2B company today needs a high quality lead generation program , as we documented in our superb white paper, How to Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jill Konrath.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
[B2B] Top 40 Twitter Feeds You’re Not Following
Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience. Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. Leo Ramirez Jr.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[B2B] Mad Marketing TV premier postponed
We had planned to launch this B2B marketing show today, but due to things not being ready – the launch is postponed to 11/17/2011 at 9am PT/12 noon ET. He’s also President of the B2B lead generation consultancy Find New Customers. Jeff Ogden ( @fearlesscomp ) is the host of MadMarketing TV, sponsored by Act-On Software.