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  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 16, 2012
    [B2B] Laugh and Learn with Find New Customers – Marketing Words
    In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. In B2B marketing, the words you chose mean the difference between huge success and abject failure. In this show, he illustrates the importance of selecting words carefully. Marketing Laugh and Learn
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 22, 2011
    [B2B] HubSpot Spreads Its Wings
    performable hubspot app marketplace b2b marketing automationThe folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. Acquisitions, on the other hand, can be strategically decisive.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2011
    [B2B] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
    software selection b2b marketing automationYesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. How many programs do you run each month?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2011
    [B2B] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
    gsi commerce ebay ibm b2b marketing automationeBay ’s $2.4 But what I really want to know is what it means for marketing automation. Not that I’m obsessed or anything. What makes the connection worth pondering is the approach to marketing automation taken by IBM, most recently in the Smarter Commerce initiative announced earlier this month.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [B2B] Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC
    The new, empowered B2B buyer has significantly changed the marketing landscape. In fact a recent survey conducted by  DemandGen Report  (DGR) showed that: More than 90% of B2B buying purchases start with content engagement; and. Content2Conversion  and sponsored by DemandGenReport. How will you recognize Jeff? What do you think?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 13, 2011
    [B2B] Trigger Events – Keys to Sales Success
    B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. Knowing exactly when to call and what to say is a very valuable asset in B2B sales and marketing today. Perfect time to call him. with all your options on trigger events.
  • OPENTOPIC  |  FRIDAY, OCTOBER 28, 2016
    [B2B] 5 Tips to Infuse More Personality Into Your Stories
    Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Sixty-six percent of B2B marketers. by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [B2B] Bowling for Paradigms with Wikibrands
    For B2B marketers there is, for a nice change, lots of good stuff here. All Books Metrics & Measures Social Media B2B marketing bizmarketer blognocracy blognocrats book review branding Elizabeth Williams Hand-Wringers linkedin metrics planning social media WikibrandsDon’t you just love a new paradigm? Seriously? Old equals bad?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [B2B] PPC Optimization: Conversion is Only Half the Battle
    PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing marketing roi PPC ppc optimization revenue analytics revenue performance management SEOThe value of a lead is relative. Unfortunately, leads are fairly useless without an eventual sale. Spend.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [B2B] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think How should sales people digitally enable themselves?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [B2B] MarketingSherpa Interviews Kurt Krejny About B2B Local Search Marketing
    Read Article. Be Sociable, Share! Tweet. Media Coverage
  • B2B LEAD BLOG   |  FRIDAY, AUGUST 20, 2010
    [B2B] B2B Marketing: Playbook for sales and marketing alignment
    Tweet. Be honest. How does Sales perceive the leads Marketing produces? They love them – couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer number #1, the first thing I would say is, “Well done.”
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 20, 2007
    [B2B] B2B PR - Social Media and Press Release Optimization
    Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 16, 2012
    [B2B] News Releases in Industrial Content Marketing — Part II
    Let me start with some findings and statistics from different B2B [.]. Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • B2B LEAD BLOG  |  THURSDAY, MAY 5, 2011
    [B2B] Market to the Entire Decision-Making Unit
    In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the same page can be challenging. Each member is probably involved for
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [B2B] How to Measure Email Success in 2015: A Call to ROI
    Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers. Nothing else really matters. Opens/Open Rate.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 31, 2012
    [B2B] Quality Above Quantity: Time Management: Is Sorting through Data worth it?
    huge part of B2B sales prospecting simply involves taking care of and following up with your current clients. When it comes to data, there can be too much of a good thing. The reality is that many of those contacts might hit “delete” before even seeing your message.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [B2B] What Is The Cost Of A Lead?
    Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices. What Is The Cost Of A Lead?
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] 5 Ways to Make A Killer First Impression On Social Media
    In the world of B2B marketing, is our tryst with our target audience becoming somewhat like the life of Charlie Brown? Social Media B2B marketers b2b marketing digital marketing home sales process social image social impression social media channels social media policies social platforms Charles M. always enjoyed Charlie Brown.
  • SMASHMOUTH MARKETING  |  SATURDAY, AUGUST 29, 2009
    [B2B] Sales 2.0 Conference - Interview with David Thompson of Genius.com
    The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Mike: Last question, the B2B Marketing Thought Leaders Curry Poll : red, green or yellow curry? sales b2b sales With he upcoming Sales 2.0 For Dummies.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [B2B] People Still Buy from People, but How We Sell Needs to Change
    by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media. B2B Sales modern B2B sales sales 2.0 So, where do you start? Sales consultants.
  • EMEDIA  |  FRIDAY, OCTOBER 30, 2015
    [B2B] Do Your Words Mean What You Think They Mean?
    Clear copy for B2B content should be just as important as using appealing imagery. The rules of good writing apply even for primarily visual content. Avoid these mistakes to ensure your content hits the right notes. White Papers Blog Blog Post Infographics Images Editing Homepage Resources
  • DISCOVERORG  |  FRIDAY, OCTOBER 14, 2016
    [B2B] 12 Memorable Memes for Salespeople
    Outbound Selling Sale Operations Sales Development Sales Leadership & Management B2B B2B Insights B2B Sales B2B Sales Insights database hygiene Good Data Outbound Sales Prospecting Sales Effectiveness Sales Intelligence Sales Leadership Skills sales memeSales is hard. The Life of a Salesman in Memes. Learn How.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 6, 2015
    [B2B] 3 Questions Every Marketing Campaign and Sales Pitch Must Answer
    Sales Intelligence sales productivity Sales-Marketing Alignment Social Selling Tips and Tricks B2B b2b sales marketing Sales And Marketing social selling As a marketer, I’ve always felt the gentle push-a […]. Closing Content Marketing Leads Marketing Marketing Intelligence Sales 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2016
    [B2B] Selling Into The “Hidden Opportunity Market”
    Now we’re telling them, “sell into the ‘hidden opportunity market’.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […]. We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.”
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [B2B] Sales 2.0 Conference - Top 20 Tweets
    sales b2b sales Tags: b2b events marketing b2b marketing twitter b2b sales2.0 Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 sales20 Saleschannels : Sales 2.0 good idea? bad idea? DM me.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [B2B] Lead Generation: Who knows the customer better – Marketing or Sales?
    That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2016
    [B2B] Bothered by Bounce Rates? Use These Five Tips to Increase Email Deliverability
    Marketing Tips & Tricks b2b marketing email bounce rates Email Campaigns email deliverability Email Marketing email marketing tips Outbound MarketingBe honest with us. Are you satisfied with your bounce rates?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [B2B] Laugh and Learn with Find New Customers | Marketing Words
    In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. In B2B marketing, the words you chose mean the difference between huge success and abject failure. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 11, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    Lots of B2B companies say their products are simple. How can you promote the idea of simplicity? Shout it… or show it? They shout it on their website, in their marketing materials and their sales emails. They shout the message. But … Continue reading → Laugh and Learn
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 27, 2009
    [B2B] What NOT to do when sending a one-to-one email – B2B Marketing and Sales Tip #267
    This was and actual email I received last week: Hello, Please ensure that this is forwarded to the network infrastructure team lead. Given COMPANY X success with multiple SaaS providers, I wanted to ensure that you were aware of our company and service offerings. We have been winning many key deals from a
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [B2B] What To Include In A Buyer Persona [INFOGRAPHIC]
    The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider. So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. This article originally appeared on the Cintell blog. Demand Generation
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [B2B] Lead Nurturing: 5 Ways to Hatch More Sales
    B2B buying cycles range throughout industry and between companies. Lead Nurturing: 5 Ways to Hatch More Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Nurturing sales and marketing alignmentby Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [B2B] The Role of Content In The Future of Marketing [SLIDESHARE]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Role of Content In The Future of Marketing [SLIDESHARE] appeared first on B2B Marketing Insider. Tweet This ). Let me know what you think in the comments below.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [B2B] Brand and Demand Convergence Required
    Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enter the recession. 1984?!
  • B2B IDEAS @ WORK  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] Super Bowl or Super B2B: What To Do with an Extra Week of Prep Time
    Just for fun, I wondered what our marketing agency would do if we were handed an extra week to prepare for the biggest B2B campaign of the year. Dave Morris is a content strategist for MLT Creative , an Atlanta advertising agency specializing in B2B marketing Will Brett Favre be watching at home? Will he be texting during the game?
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 3, 2010
    [B2B] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
    As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. Elizabeth Reaves is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing Also, be on the lookout for an upgrade.
  • ANNUITAS  |  TUESDAY, APRIL 23, 2013
    [B2B] Adopt an Operational Mindset
    Blog B2B Marketing Demand Generation Demand Process Transformation operational mindset I have a new hobby. have a new hobby because the old ones weren’t working for me anymore.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 8, 2011
    [B2B] B2B Blog Q&A: What do you do when your blog is in the fog?
    Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we'll provide a personal reply on our blog to each question over the next few days. For example, GE has one of the best B2B blogs in the world, with dozens of people contributing to it. Video?
  • SNAPAPP  |  MONDAY, NOVEMBER 5, 2012
    [B2B] The Need for Interactive Content: Takeaways from the 2013 B2B Content Marketing Report
    Case in point: when Ann Handley shared the MarketingProfs & CMI 2013 B2B Content Marketing Report with me, I was already sold on repurposing and promoting the study before even reading the document. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends?North Like Bruce Lee?s art of fighting without fighting ,? However, with
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [B2B] Is Sunday the New Tuesday for Email Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Email Marketing Testing b2b marketing email best practices Modern B2B Marketing One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” But I’d like to question that theory. Maybe. Maybe not.
  • B2B LEAD BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [B2B] HOW TO: Validate, Enrich and Grow your Targeted Marketing Contact Data – B2B Marketing and Sales Tip #294
    Just joining us?  Catch up quick, here’s step 1 and step 2 of a recommended Marketing Data Cleansing Plan. Step 3. Data Validation, Enrichment and Growth [this is typically outsourced to a trusted data services partner]. Now that you have a subset of your marketing contact database identified, the
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [B2B] Why is Customer Advocacy Important?
    He posed an interesting question – Does customer advocacy exist in the B2B world? From his study, Dr Rao found that 60-70% of his B2B group polled shared their experiences word of mouth. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He believes that, yes, there is. Why is it important?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [B2B] 7 reasons you’re not getting the most out of customer facing content
    B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to […]. The post 7 reasons you’re not getting the most out of customer facing content appeared first on Marketing Insider Group. Content Marketing
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Should I Rekindle My Blog Love Affair…Or End It?
    Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. My sad story: It was love at first sight. company Blog had everything I was looking for in social media. It would drive SEO. Establish thought leadership. We grew further apart.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [B2B] Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"
    B2B buyers have already moved into an environment where they are increasingly hard to reach by phone. Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0 This is the MOST BROKEN part of nearly all B2B sales forces.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 30, 2010
    [B2B] Internet Trends From The Web 2.0 Summit
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?
  • THE CONTENT FACTOR  |  TUESDAY, JANUARY 18, 2011
    [B2B] Case Study Winners: It’s About the Client
    Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. B2B Case Studies Business to Business (B2B) Content Marketingread more.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Upside Down on Marketing Priorities
    Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Measurement, analysis and optimization are the job of any B2B marketer who is involved in Demand Generation.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [B2B] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine Marketing
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [B2B] When Lead Scoring Will Fail
    Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. data management lead management lead qualification
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [B2B] Savvy Week in Review - January 28
    The State Of The Union In B2B Marketing by @brennermichael Michael Brenner tackles some of the biggest questions surrounding B2B Marketing. B2B Business Blog Tips You Need to Know - by @jontusmedia We're fans of blogging, don't cha know, and this post has six great tips for doing the B2B blog right. Enjoy! Thanks!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [B2B] @fearlesscomp to appear on SLMA radio
    B2B Lead Generation | Another Guest appearance for @fearlesscomp. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts. Have you seen our new free “cheat sheet&# – 7 Keys to B2B Marketing Success ?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [B2B] A Simple Formula for Writing Kick-Ass Blog Titles
    For the sake of this post, let''s say we''ve decided that our working title is "X B2B Companies Using Facebook in Cool Ways.". 2) Stay accurate. While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". Look, I said ass.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 10, 2010
    [B2B] This Week’s Inspiring B2B Social Media Posts
    If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. It is a diverse mix of posts about general social media B2B, ROI, advertising, sales and hiring. Reasons B2B Social Media Makes So Much Sense. continue reading.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JULY 20, 2012
    [B2B] From insight to action
    B2B market research B2B Marketing Magazine column B2B research techniquesSometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions.  You carefully design a robust survey.  Then…. Well, nothing.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [B2B] Lead Generation Tip - Take 3 Hour Lunches
    appointment setting marketing tips b2b marketing outbound marketing b2b demand gen sales b2b sales demand gen data lead gen cold calling inside sales sales2.0There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [B2B] Savvy Week in Review - June 8th
    Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Strategies from Top to Bottom - Content Marketing for B2B Software Vendors by @ juliebhunt via @ b2b_marketplace. Really? Welcome to the month of endings and beginnings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [B2B] The Top 8 Social Networks For Business
    IBM is doing a nice job with their Smarter Planet  from a B2B marketing perspective. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. How about you?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 15, 2014
    [B2B] Better Demand Generation Marries Data And Content
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Better Demand Generation Marries Data And Content appeared first on B2B Marketing Insider. I’ve talked before about how big data is driving content marketing. Brilliant!
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [B2B] Data Driven Sales 2.0
    For B2B companies, it’s not the vaunted Big Data, but rather the availability of just lots more data on prospects and customers.  See my prior blog B2B Data – Get Smart, Not Big ). B2B Marketing CRM MRM sales productivity sales rates Data-Driven Sales 1.0. The number of calls per day has dropped to an average of 1.9
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [B2B] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. Too often, B2B marketers don’t have a full understanding of what happens after a lead is created. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting. Travel — 14%.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [B2B] The “Whom to Choose” Buying Phase
    B2B Lead Generation | The “Whom to Choose&# Buying Phase. Most B2B sellers are well armed for this stage – it is the earlier stages where they fall short. Have you seen our new free “cheat sheet&# – 7 Keys to B2B Marketing Success ? Now we will address the final stage – Whom to Choose.
  • KEO MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [B2B] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Designing your Website to Increase Conversions
    June 15, 2016 – Leading business to business (B2B) marketing agency KEO Marketing is pleased to announce the release of their latest marketer’s guide, “ 5 Strategic Approaches to Website Design and Development for Increased Conversions.”. New Guide Delivers Five Advanced Web Design Techniques. Phoenix, AZ.  About KEO Marketing. KEO News
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B] How To Rock Event Marketing ROI [Infographic]
    B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Sounds too good to be true, right? Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [B2B] KEO Marketing Inc Sponsors 2016 Marketing Technology Summit. CEO, Sheila Kloefkorn to lead B2B marketing trends panel
    August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. PHOENIX, Ariz., said Sheila Kloefkorn, president and CEO of KEO Marketing.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 6, 2007
    [B2B] Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links
    Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. B2B viral marketing campaigns are most likely to be shared among mid-level decision makers and influencers. because many viewers are curious teens rather than B2B buyers and influencers).
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [B2B] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    B2B Sales Operations Sales-Marketing Alignment sales sales operations salesforce We use many sales and marketing tools to increase the productivity of our team. We’re also constantly looking for opportunities to simplify our CRM to drive adoption. And, commitment can only be gained through empathy and alignment. Stages Driven by Commitment.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [B2B] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    B2B Marketing Deliverability Email Marketing Privacy and cybersecurity cyber security data privacy data privacy day data security email deliverability email security privacy Privacy stewardship must be the central essence of any organization’s digital DNA.
  • LEANDATA  |  THURSDAY, MARCH 12, 2015
    [B2B] Top 7 Reasons B2B Marketers Should Attend The MarTech Conference
    Terminus: Maybe it’s just my passion for marketing talking, but I love a good marketing technology (MarTech) event. That’s why we’re planning to start profiling some of the biggest, most interesting, and/or most noteworthy MarTech events on the Terminus blog.
  • EMEDIA  |  WEDNESDAY, DECEMBER 16, 2015
    [B2B] Content Strategy: What Works to Move Customers Down the Funnel
    The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel. Discover how content fits into the ever changing sales funnel and what types you need to invest in. Learn how content can be used in your customer journey.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [B2B] Top 5 Things That Excite Me The Most About Salesforce Lightning Experience
    Blog Feed Sales & Marketing Alignment Sales Acceleration B2B Technology / SaaS salesforceIntroduction  . Salesforce introduced a complete redesign of the Sales Cloud portion of it’s legendary CRM. To help you see what all of the buzz is about, I’ve outlined the top 5 things that excite me the most. Lead Workspace . Conclusion.
  • THE POINT  |  WEDNESDAY, MARCH 3, 2010
    [B2B] Mix Up Offer Content to Keep Nurturing Prospects Engaged
    It’s the working assumption of B2B marketers that prospects don’t want to be sold to. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy b2b demand generation b2b lead generation white papers) tends to perform better than does promotional content (e.g. News and articles, at 84%.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 26, 2010
    [B2B] The B2B Marketing Top 40 Takeaways from the Online Marketing Summit
    Billy Mitchell , Glenn Taylor , Dave Morris and I thought we’d share our 40 takeaways for B2B marketing from the day. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. The tour had already visited cities across the U.S.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 3, 2016
    [B2B] 5 Tips to Infuse More Personality Into Your Content
    Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Sixty-six percent of B2B marketers claim. by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [B2B] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. ” phase. 90% of Inc.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Our relationship with eMagine has positioned us for greater success and we couldn’t be happier.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [B2B] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Modern Marketing b2b ConsumerAuthor: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Step Up Your Game .
  • THE ROI GUY  |  MONDAY, APRIL 19, 2010
    [B2B] 9 More B2B Leaders rely on Alinean for Value Selling / MarketingTools
    Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new economic buyer demands. Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [B2B] Top 10 Reasons NOT to talk to Find New Customers
    B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you. Thank you, David Letterman!).
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [B2B] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    – plus other answers about Provocation-Based Selling was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales Bill Binch complex sale Kathleen Schaub no budget Provocation-based solution sellingWhat opens an executive’s wallet? How do you identify critical issues amongst your prospects?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [B2B] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So the problems remain or stagnate and get worse.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [B2B] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 11, 2009
    [B2B] Add More to Your Blog Posts and Email with Multimedia, Free – B2B Marketing and Sales Tip #258
    A picture is worth a thousand words, or so they say.  However, I for one do not want to pay thousands of dollars in royalties.   Images and other multimedia can really bring a blog post to life or capture the attention of your email subscribers.  If you are like most
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [B2B] 4 Online Contests Worth Looking Over
    You can read more about our B2B Facebook strategy here.). 4. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under Armourby Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Dockers. See3 Communications.
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 8, 2011
    [B2B] Ready to Elevate Your B2B Blog? I’m Ready to Write Your Next Post
    The MLT Creative B2B Marketing Ideas webinar series has been amazing, and if you haven’t attended one of these before, you’re in for a treat. Pre-Webinar Guest Blog Post by Mark Schaefer. look at a lot of blogs each week: famous blogs, newbie blogs, personal blogs, mommy blogs, techie blogs, etc. What are the RESULTS of your blog?
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 23, 2010
    [B2B] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
    Elizabeth Reaves is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. relevance?). primary elections.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 14, 2010
    [B2B] Use Twitter to Connect the Dots and Produce B2B Marketing Results
    ” Though we’re still in the site’s pioneering days for B2B marketers, it is safe to say that it can help you produce results. Guest Post by Trey Pennington. Social media continues to be a hot topic of discussion among marketers. While Facebook seems to get most of the press, Twitter gets its fair share, too.
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [B2B] Mental Health: Top 100 Influencers and Brands
    Health Influencer Identification b2b marketing influencer identification influencer marketing influencer program influencers mental health mentalhealthTherapists, psychiatrists, psychologists, social workers, nurse practitioners or physicians can help manage mental illness with treatments such as therapy, counselling, or medication. 100. 2.
  • THE CONTENT FACTOR  |  WEDNESDAY, APRIL 28, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer
    Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [B2B] Savvy Week in Review: June 24
    Though most of these are consumer brands, there are some interesting concepts being applied that may also translate for B2B. Ways for Your B2B Video to Compete with Hollywood - via @smb2b. If you are embarking on B2B video, did you know that you're in the entertainment business? Enjoy! What will you do from there?
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [B2B] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    Account-Based Marketing Best Practices from the Industry Guest Blog IT Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness Sales Intelligence sales strategies Sales Success Sales TipsThe plan comes first, and then the attack. What was it that I did that others didn’t? Let’s give it a name.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 12, 2010
    [B2B] 10 ways Dirty Data (Fuel) is Clogging up your Marketing Automation Engine – B2B Marketing and Sales Tip #290
    As a marketer, I’ve known for a long time that the success of any program I run is more than 75% dependent on the list of contacts I send my program to.  My creative, messaging, and delivery vehicle don’t matter if it doesn’t get to the right person. It’s just a
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 20, 2012
    [B2B] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
    Digital Marketing b2b marketing David Meerman Scott Eloqua Eloqua Experience Eloqua Experience Europe marketing marketing automation sales and marketingby Jesse Noyes | Tweet this Marketers everywhere know the game has changed. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Getting in the door with the perfect lead
    netsuite linkedin B2B sales productivity Sales Data customer 2.0 This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Lets face it, sometimes the hardest thing to do is “get in the door&# with a new lead.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [B2B] Learn From 6 Apps That Are Nailing Personalized Push
    I’ve talked before in this blog about the power of personalization in B2B lead generation. Demand Generation Digital Marketing Email Marketing Infographics Lead Generation B2B lead generation home marketingSo what does good personalization look like? Let’s take a look. Shipping and delivery confirmations. Scheduling notifications.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [B2B] Why you will never see an ad for Find New Customers
    We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us.&#.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Pubcon Preview: Content, Media & Site Reviews
    B2B Online Marketing Blog Content Marketing Events & Updates KoMarketing PresentationsThe summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! Which ones? Glad you asked. Content, Search and Social Interplay.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] Storytelling Gone Wild: The Key to Creating Viral Content
    Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 18, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 13- Humor
    In this weekly show, we share a B2B marketing lesson using a witty video. In this episode, we explore the power of humor in B2B marketing. “If marketing to marketers is like cooking for chefs, Jeff Ogden of  Find New Customers is the Wolfgang Puck of marketing. Welcome to Laugh and Learn – featuring @fearlesscomp. contact-form].
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