SAVVY B2B MARKETING | FRIDAY, APRIL 15, 2011
[B2B] Weekly Wrap Up - April 15
In the two years since we started Savvy B2B, we have always enjoyed compiling the weekly wrap up. Winning Examples of B2B Blogs Done Right by @ NealSchaffer via @ b2community. The B2B Inbound State Of Mind: Build Relationships by Martine Hunter via @B2BLaunchPad. So much bloggy goodness! This week is no exception. Happy Friday!
SAVVY B2B MARKETING | FRIDAY, OCTOBER 15, 2010
[B2B] Savvy Week in Review - Oct 15
by @Ckochster For B2B marketers who wonder about all the fuss around cloud computing, Chris Koch paints a picture of how it will change your role -- dramatically. Marketing Metrics 101 for B2B Startups - by @aprildunford With a clear infographic and detailed outline of considerations, this post is one for the bulletin board. FUN ALERT!
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[B2B] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
CRIMSON MARKETING | FRIDAY, MAY 15, 2015
[B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
[B2B] B2B Marketing ROI
B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Can I get to it easily?
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JANUARY 27, 2011
[B2B] What Are the Top-10 Marketing Books?
To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
ONPATH | TUESDAY, FEBRUARY 1, 2011
[B2B] Is Telemarketing Dead?
Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report. This report was created from the collective wisdom of 935 B2B Marketers. Special thanks to Darryl Praill – marketing guru at DarrylPraill.com for also sharing his thoughts on the topic.
CONNECT THE DOCS | MONDAY, MAY 10, 2010
[B2B] Lead Generation to Demand Generation
Blog Modern B2B Marketing Twitter InboundMarketer. In 2010, we will see hundreds of medium and large sized B2B companies stop focusing on the number of lead created, instead improving the quality of leads passed to sales. Modern B2B Marketing Blog. B2B Lead Generation Blog. How will demand generation evolve? Over to you.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 17, 2014
[B2B] The Top 200 Content Marketing Brands And Influencers
published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ” on the topic. Twitter Handle. PageRank (Normalised). 1.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 10, 2012
[B2B] Content Marketing: Key to Thought Leadership and Leads
Online content is the fuel for new leads in the B2B arena. Highlights include: Why content marketing is essential to B2B leads. How B2B buyers use content. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment.
MODERN B2B MARKETING | TUESDAY, JUNE 14, 2011
[B2B] Free vs. Paid Content Marketing – How to Choose?
For many B2B marketers, that is the question. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing Lead Management content marketing lead generationby Maria Pergolino To give away or not to give away? Content marketing has become a driving force in lead generation.
EMAGINE B2B BLOG | THURSDAY, JANUARY 21, 2010
[B2B] Duplicate content: bad, but not the worst content-related sin
Tags: B2B Web Strategy Search Engine Marketing
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[B2B] “Best Story Wins” – Tom Peters
B2B marketing is all about story-telling. We’re honored and flattered that BuyerZone selected Fearless Competitor as the #1 B2B blog for 2012. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. To create great sales lead generation programs, learn to tell stories. The best story wins.
EMAGINE B2B BLOG | THURSDAY, JANUARY 3, 2013
[B2B] What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy” Ryan Plourde, Principal at AbleBridge Inc, Greater Boston Area. ” Lisa Crewe, Sr.
EMAGINE B2B BLOG | TUESDAY, OCTOBER 5, 2010
[B2B] Multiply your blog’s benefit by integrating social media
In a recent posting on this blog, we talked about the positive benefits of B2B business blogging on your website’s traffic and search-engine rank …benefits chiefly due to greatly increasing your site’s total size (because of the frequent addition of relevant content) and improving your site’s chances of generating quality inbound links.
B2B MARKETING INSIDER | TUESDAY, AUGUST 10, 2010
[B2B] Whatever Happened to Marketing Strategy?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?"
ACQUIRING MINDS | THURSDAY, OCTOBER 21, 2010
[B2B] The Sales Lead & the Language Police
Do we need language police in our world of B2B sales & marketing? Whatever the case, we continue to face basic issues in B2B sales and marketing. The core concept of the definition of a sales lead and its workflow is the subject of endless debate and lack of clarity within B2B organizations. Related Blog Posts. Photo Credit.
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 9, 2010
[B2B] Are You and Your Customers Hungry for Social Media?
Author: Chris Herbert, B2B Specialist & Founder of Mi6. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. Emerging Channel for B2B Lead Generation (eMarketer). Social Media for B2B Sales Prospecting and Account Research.
SAVVY B2B MARKETING | FRIDAY, MARCH 25, 2011
[B2B] Weekly Wrap Up - March 25
B2B bloggers are people too, and sometimes we hit the wall. Find out how to uncover keywords and develop content for different folks on the B2B buying committee. B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? B2B Marketing: Calls-to-action and the business buying cycle by @MarketingSherpa.
FEARLESS COMPETITOR | FRIDAY, DECEMBER 17, 2010
[B2B] Laugh and Learn featuring the Fearless Competitor – Episode 9 – Comparisons
Click to access the Focus Roundtable on B2B Lead Generation Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Laugh and Learn Remarkable contentWe hope you enjoy this week’s show.
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[B2B] The Challenger Sale Vs. The Effortless Experience
Some blog posts I’ve seen have suggested that the two seemingly contradictory findings are due to the fact that Challenger was a B2B study while Effortless was a B2C study. Unfortunately, Interestingly, this is something we found only in the B2B cut of the data. First, let’s quickly recap the two books. Put simply, yes.
B2B MEMES | MONDAY, JULY 22, 2013
[B2B] Time to Surf the Wave of the Personal Brand
Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it. link]. Time is running out.
B2BBLOGGERS | THURSDAY, JUNE 3, 2010
[B2B] Where Does Print Advertising Fit Into Today's Marketing Mix.
Reports show that B2B Ad Pages Tumbled 28.6% in 2009. Where should print advertising fit into today’s B2B marketing mix? Join us for this week’s #B2Bchat on B2B Print Advertising in 2010 , Thursday, June 3rd at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bbloggers.com is an online magazine for B2B marketers.
FEARLESS COMPETITOR | SATURDAY, APRIL 23, 2011
[B2B] What are you passionate about?
B2B Lead Generation | What are you passionate about? Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. BNET listed 10 essential blog topics for every business. My favorite of the ten was to answer the question. “What are you passionate about?.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 10, 2014
[B2B] Email Marketing: 2 campaigns that used innovative creative to generate leads
Boring is a choice. I say this because boring marketing is often a pain point for B2B marketers. To learn more about Tennant’s campaign, check out the MarketingSherpa case study, “ Customer-centric Marketing: Adding fun to B2B.”. B2B Email Marketing: Batch and blast, mobile, and other challenges [More from the blogs]. Results.
FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
[B2B] How Marketing Can Help Sales After the Handoff
Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales… ” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople.
NNC SERVICES | THURSDAY, MAY 9, 2013
[B2B] Do your cold-calling efforts pay off?
B2B Marketing Behind the Scenes blog business cold-calling Marketing Strategy script Target If you want good business, you need to go after it. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want to be successful you need to take initiative.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, DECEMBER 7, 2011
[B2B] Putting Insight at the Center of Strategy
Cornerstones B2B Marketing Customer Understanding Marketing Innovation NPD and Innovation Sales SupportAs marketers, we’re doing a lot to get closer to our customers. Facing a mismatch between internal processes and the things they had learned from their customers, health care products company Cardinal Health had to do just that.
DIGITAL B2B MARKETING | TUESDAY, JANUARY 8, 2013
[B2B] Two Killer Google+ Mistakes
Here are two scenarios: I put you in my B2B marketing circle and you put me in your photography circle. Now my B2B marketing stream is filled with photography posts and your photography stream is getting my marketing posts. I put you in my B2B marketing circle and I begin seeing all of your updates, on any topic, so long as they are public.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 30, 2011
[B2B] Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving
In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 1, 2013
[B2B] 8 Steps To Effective Content For Social Media
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Steps To Effective Content For Social Media appeared first on B2B Marketing Insider. Source: Faceook. It’s not enough to create great content. Or entertains them.
EMAGINE B2B BLOG | TUESDAY, JUNE 28, 2011
[B2B] Even highly regulated industries can utilize social media
B2B Web Strategy Social MediaWhile marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party.
MODERN B2B MARKETING | MONDAY, MAY 10, 2010
[B2B] Does it matter if you work for a CMO or VP of Marketing?
B2B companies without CRM and marketing automation systems often have a hard time measuring the success of their programs and can’t prove the ROI of marketing dollars spent. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. When I first read the post I didn’t see much of a difference.
FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012
[B2B] 6 Tips For Building a High Quality Blog Following
Editors note) This works in the B2B world too. We write for CustomerThink, B2B MarketingZone, Silverpop, Aprimo, PostClick Marketing, Digital Brand Management and more. 5. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers.
FEARLESS COMPETITOR | MONDAY, DECEMBER 27, 2010
[B2B] What’s so different in Fortune "Best Companies to Work For?"
(This post originally ran on 1/13/2006. ) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. This story is based … Continue reading → Fearless Competitor marketing funnel marketing sales Uncategorized
FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011
[B2B] Speaking at the 140 Conference Long Island
fearlesscomp (Jeff Ogden, President of the B2B Lead Generation consultancy, Jeff Ogden. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Speaking at the 140 Conference Long Island. Why me? fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 11, 2011
[B2B] 5 Ways to Get More LinkedIn Company Followers
B2B companies now have the ability to share updates with their followers on LinkedIn. Related posts: 12 Ways to Leverage Your LinkedIn Profile for a B2B Company. Follow Your B2B LinkedIn Connections on Twitter. B2B Companies Can Update Status on LinkedIn. Write a blog post. Add a Widget to Your Website.
LEADER NETWORKS | TUESDAY, JANUARY 29, 2013
[B2B] Connecting The Dots On The Social Experience
Your B2B firm trumpets its engaged, active customers. When customer interactions are fragmented throughout the firm, the typical B2B organization’s core operations have little chance of being responsive to customer needs. Accountability is the name of the game and B2B customers are coming to expect it. Is that all? Really?
FEARLESS COMPETITOR | THURSDAY, MARCH 17, 2011
[B2B] Why you will never see an ad for Find New Customers
We are a different kind of b2b lead generation company. We share great content on b2b marketing , sales lead generation , lead nurturing , lead scoring , etc. Follow Jeff on Twitter or download the highly acclaimed guide to B2B lead generation , How to Find New Customers. “We rely on fans to spread the word for us..
SAZBEAN | SATURDAY, SEPTEMBER 29, 2012
[B2B] Top Internet strategy, marketing and technology links for the week of September 29, 2012
Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business (Mashable!) If It’s Done Right. News & Notes
CONNECT THE DOCS | WEDNESDAY, MAY 5, 2010
[B2B] The New Brand Investments
Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Where are the new marketing investments being made? Jon Miller.
FEARLESS COMPETITOR | MONDAY, MARCH 21, 2011
[B2B] Why Leaders Don’t Learn from Success
Jeff Ogden is President of the B2B lead generation company, Find New Customers. Visit us for free content on B2B lead generation. To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure.
FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011
[B2B] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
In this weekly show, we share a B2B marketing lesson using a witty video. Follow Jeff on Twitter or download the f ree white paper on B2B lead generation. Welcome to Laugh and Learn – featuring @fearlesscomp. Episode 29 – How to Sell Soap. We hope you enjoy this week’s show and tune in next Friday at 11am ET.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JULY 6, 2013
[B2B] The Top-5 Content Marketing Trends in 2013
Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Marketing automation is on the rise. For more details and charts, please download the full report
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 22, 2014
[B2B] Why I Bet My Career On Content Marketing
believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[B2B] @fearlesscomp to appear on SLMA radio
B2B Lead Generation | Another Guest appearance for @fearlesscomp. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts. Have you seen our new free “cheat sheet – 7 Keys to B2B Marketing Success ?
VIEWPOINT | TUESDAY, AUGUST 19, 2014
[B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
VIDYARD | MONDAY, MARCH 10, 2014
[B2B] How Video Marketing Influences Your Customers’ Decisions [Infographic]
70% of B2B content marketers use videos in their marketing mix ( Click to tweet ). Nearly 60% of B2B marketers rate video as the most effective content marketing tactic. You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Please include attribution to Vidyard with this graphic.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[B2B] Using New Data for Marketing that is “Just Right”
For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. For B2B Marketing What if Staples or Office Depot could identify regular in-store visitors that may be business customers? It is a no-brainer, your first child is on the way.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 24, 2010
[B2B] Know What Your Subscribers Want
Know What Your Subscribers Want was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Accountability Email Marketing Modern B2B Marketing online trust online trust alliance Every good marketer knows that relevancy matters and matter a lot. People respond to message that are relevant to them.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 11, 2011
[B2B] SIIA CEO Interview Featuring Umberto Milletti
Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales 2.0
ANNUITAS | TUESDAY, JULY 17, 2012
[B2B] The Sales Perspective – An Interview with Jill Rowley of Eloqua
the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. We would like to thank her for taking the time to talk with us.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[B2B] Find New Customers Fan of the Month – Kenny Madden
B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Who will it be? Why don’t you follow him?
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[B2B] How to Find New Customers – our most popular white paper
“If B2B lead generation were a car, Ogden is a Ferrari. (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”
B2B MARKETING INSIDER | TUESDAY, DECEMBER 10, 2013
[B2B] The Best Marketing Conferences In 2014
MarketingProfs B2B Marketing Forum. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Best Marketing Conferences In 2014 appeared first on B2B Marketing Insider. Which marketing conferences are you attending this year?
LEADSLOTH | FRIDAY, JULY 10, 2009
[B2B] Demand Generation Blogs Continued
B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs.
FEARLESS COMPETITOR | MONDAY, APRIL 4, 2011
[B2B] How Do Buyers Consume Content?
In fact, I shared the belief that we need a new approach to buyer personas in my post, The Crazy, Complex World of B2B Marketing. Jeff Ogden, the Fearless Competitor, is the President of the B2B Lead Generation consultancy, Find New Customers. In fact, Barbra asks great questions to get to the heart of what is needed. Amen, Barbra!
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
[B2B] Find New Customers : Back and better than ever
As some of you know, the B2B lead generation company, Find New Customers was hijacked by small Florida CRM software firm on August 3, 2010. Recovering from disaster. We’ve bounced back. Come meet me at the Aprimo Marketing Summit.
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[B2B] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 8, 2011
[B2B] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
It doesn’t appear that Twitter brand pages are open to everyone yet, but they are starting the program with a mix of B2C and B2B brands including American Express, Best Buy, Dell, Intel, Subway, H-P, to name a few. Twitter is a must-use channel for many B2B marketers. So what’s beneath the wrapping paper? What do you think?
MARKETING GENIUS BLOG | FRIDAY, JULY 9, 2010
[B2B] 60 Seconds with Ardath Albee: Tracking Beyond the First Click
In this continuing series, Ardath Albee, a leading B2B marketing strategist applies over 20 years of business management and marketing experience and offers tips to help marketers generate more and better sales opportunities. She’s also author of the book eMarketing Strategies for the Complex Sale. Tweet This! Share this on LinkedIn.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012
[B2B] MindMatrix Adds Sales Support to Marketing Automation
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. I'm sure plenty of other specialists exist as well.
WONDERING OUT LOUD | MONDAY, AUGUST 24, 2009
[B2B] Are you self serving or self promoting
Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
[B2B] Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 7, 2012
[B2B] Review of Return on Influence – by Mark W. Schaefer
Very well written book on an import topic in B2B marketing. Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. Four and one-half stars out of a possible 5. This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. below).
FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
[B2B] How to Turn Your New White Paper into a Great Lead Generation Product
B2B Lead Generation : Great content or a great lead generation tool. b2b sales – Definitive Guide to Making Quota (self) and. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this.
I-SCOOP | TUESDAY, JUNE 24, 2014
[B2B] Thought leadership: the role of trust, value and content
Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey. Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 28, 2011
[B2B] Write Like Shaw and Your Marketing will Never be a Pygmalion
Write Like Shaw and Your Marketing will Never be a Pygmalion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing content marketingby Shonal Narayan. Superficiality will get you nowhere these days. Pretending to be something you’re not isn’t good for anyone. In this story, Prof.
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 12, 2010
[B2B] Complete, Relevant and Integrated Sales Intelligence
Conference in San Francisco InsideView CEO Umberto Milletti met with a large group of VIPs to explain the need of Sales Intelligence and how InsideView for Sales provides a Complete, Relevant and Integrated application that delivers B2B intelligence through your existing CRM and how to leverage it effectively. [.]. Conferences Sales 2.0
B2BBLOGGERS | FRIDAY, JUNE 11, 2010
[B2B] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Rating: 4.5
EARNEST ABOUT B2B | WEDNESDAY, SEPTEMBER 17, 2014
[B2B] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
Marketing B2B CMO Inbound2014 HubSpot Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body''s chemical reactions. His point being that "Business is human".
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[B2B] Why you will NEVER see an ad for Find New Customers
B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 22, 2013
[B2B] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. 64% of B2B marketers say their biggest challenge is producing enough content. How is your organization adapting to changes in the B2B marketing landscape?
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 28, 2012
[B2B] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right. The purpose of your content is to deliver information.
ONPATH | MONDAY, SEPTEMBER 24, 2012
[B2B] Social Media Marketing Infographic 2012
It's perfect for those looking to learn more about the differences between B2B and B2C social media tactics. new “ State of Digital Marketing 2012 Report , ” 70% of B2C marketers are moderately to highly engaged in social media compared to 63% for B2B. 46% of B2C and 56% of B2B marketers will keep them the same ( eMarketer ).
FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
[B2B] Lead Management Optimization 2011 – My interview of Jim Dickie of CSO Insights
B2B Demand Generation | The State of B2B Demand Generation. study.Jim shares some very interesting insights on the state of B2B demand generation today. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jim Dickie, CSO Insights. Click the link below to listen. link].
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[B2B] Are Smartphones Making Us Stupid?
In Theory Mobile attention B2B marketing mobile Mobile Marketing smartphonesSmartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings.
B2B MARKETING INSIDER | WEDNESDAY, JULY 23, 2014
[B2B] 12 Best Slideshares of 2014 (So Far)
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Here are some of my top picks: 1. Garyvee is Awesome!). 3.
FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
[B2B] Good news/bad news in BtoB sales
B2B demand generation does. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. According to CSO Insights.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 28, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
Social Selling: How to Use Social Media for B2B Sales is available now for free. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. In fact, B2B companies can teach B2C a thing or two about marketing.
B2BBLOGGERS | FRIDAY, JULY 9, 2010
[B2B] 11 Ways To *Be* On Twitter
related post : The 7 Things That Will Surprise You Most About Twitter Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter.
WINDMILL NETWORKING | FRIDAY, AUGUST 1, 2014
[B2B] How to Tell if Your Facebook Efforts are Paying Off
Related Stories How B2B Marketers Can Win with Facebook Contests and Sweepstakes Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog. Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible.
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
[B2B] The Mi6 Tweekly: Week of July 26, 2010
Interesting post about B2B Social Media for Pharma and Medical Devices. Who wins in #B2B? Chart: What Pages Twitter Referral Traffic Visit When Going to Your Site (source: @Leadforce1) #B2B. Video: B2B Marketing hasn’t changed. Is this a good idea to ask ppl what they want to learn and read re: #B2B marketing?
ACQUIRING MINDS | TUESDAY, NOVEMBER 30, 2010
[B2B] Messaging Maximus for Lead Generation
Selling to the Digital B2B Buyer. Destructive B2B Sales Practices. Does your messaging speak to the lowest common denominator? I am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? Everybody loves a good story; .
ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 27, 2012
[B2B] 72 Fascinating Social Media Marketing Facts and Statistics for 2012
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. #43. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. and yet… #45. Interactive
SAVVY B2B MARKETING | FRIDAY, OCTOBER 1, 2010
[B2B] Savvy Week in Review - October 1
How Salesforce Uses Online Video for B2B Marketing - by @salesforce This presentation from a recent Google B2B Think Conference provides insight into how Salesforce is using online video with great success. Social Media and the Big Conversation Fail - by @markwschaefer This post doesn't have to do with B2B. Happy October! Twee
SAVVY B2B MARKETING | FRIDAY, JULY 16, 2010
[B2B] Savvy Week in Review - July 16
Yes, even in B2B. simple B2B marketing framework for strategy and tactics by @HolgerSchulze It's not easy figuring out your marketing game plan. B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Looking forward to the weekend? So are we! Enjoy! Get the Big Picture view of how google decides page rank.
DELICIOUS B2BMARKETING | FRIDAY, MAY 7, 2010
[B2B] Microsites: The next big thing in B2B
NUSPARK | SUNDAY, FEBRUARY 20, 2011
[B2B] Is It Time to Start Over with Your Marketing Strategy?
I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Here’s some thoughts that come to mind: 1. Marketing Strategy
CEEKUE | SATURDAY, JULY 31, 2010
[B2B] Numbers – 78
Do you think B2B marketing will be different? 78% of consumers trust peer recommendations (only 14% trust advertisements). Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 14, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
That''s why we really appreciated it when we saw that our CRM provider, Salesforce, posted about how B2B marketers can help sales understand customer intent. B2B companies, this does apply to you, as Facebook can be a great source for lead generation. Happy Valentine''s Day, Sales Prospecting Perspectives readers! The Bridge Group Inc.
EMAGINE B2B BLOG | THURSDAY, DECEMBER 9, 2010
[B2B] Answers to 8 common website-redesign questions
B2B Web Strategy Web Design hubspot magdalena georgieva answered a number needed full bore redesign starting the process terrific answer www yourdomain com blog blog yourdomain com short is guide process where majorOK, so you’re ready to do a major redesign of your website. It’s along about here that a whole boatload of [.].
WINDMILL NETWORKING | TUESDAY, JULY 7, 2015
[B2B] How Social Sales Meets Evolving Customer Expectations
Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Make no mistake. Buyer behaviors have changed. They are more informed. Author information. Craig Jamieson. Craig M. Social Sales
EARNEST ABOUT B2B | FRIDAY, NOVEMBER 26, 2010
[B2B] Chasing out the humdrum: The story so far…
In September 2009, we set out to create a B2B Marketing Agency with a difference: …Driven by a desire to work our way into the consciousness of B2B marketers globally. …All while capturing the hearts, minds and budgets of b2b buyers the world over. And 14 months later, guess what? What next, from here?
SAZBEAN | WEDNESDAY, AUGUST 31, 2011
[B2B] Marketing Fact vs. Marketing Fantasy
There are a lot of misconceptions about the usefulness of social media and inbound marketing techniques by both B2B and B2C companies. This slideshow by HubSpot compares those marketing fantasies to what’s actually happening (marketing fact). Marketing fact vs Marketing fantasy. View more presentations from HubSpot Internet Marketing.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 25, 2012
[B2B] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Here’s a real live example of how I did just that with my colleague Joellyn Sargent’s recent post about social media and B2B Branding. know that I have a lot of B2B followers on Twitter because that’s who I’ve networked with, so I make sure this version of the update includes the B2B term to attract attention. Twitter Updates.
INBLURBS | TUESDAY, JANUARY 24, 2012
[B2B] Studies prove Social Media Marketing lasts longer
In this new world the customer B2C and B2B wins and the brands who care. Infographic: B2B Social Media Marketing. The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This means that a brand should carefully listen to its audience.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 4, 2011
[B2B] Find New Customers Fan of the Month – Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Each month we recognize a special fan of Find New Customers. This month our fan of the. He can be reached at agermain at gocsg.com.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 13, 2014
[B2B] How to Nurture Contacts Beyond the Inbox
With the average email open-rate standing at 20% on average in B2B, this results in more effective delivery of your nurture messaging, and known contacts moving more quickly through the sales process. “Always on” marketing is evolving from an interesting concept into a must-have strategy for B2B marketers. Lead Nurturing
B2B MARKETING BLOG | MONDAY, MAY 9, 2011
[B2B] Don’t be Anti-Social
Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.].