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  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 9, 2011
    [B2B] Work on your B2B marketing ideas if you want them to work for you
    I am one of three partners at the B2B marketing agency, MLT Creative. We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. I’m interested to hear about it.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 16, 2010
    [B2B] If You're In B2B Marketing, Get Your Head Around Social Media ROI
    If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 16, 2010
    [B2B] The LinkedIn Company Profile: Is your B2B in the top 1%?
    And even if they do, their Company is not being found by their B2B clients. But they can be a powerful channel for B2B inbound marketing and client engagement. So make sure your company is correctly titled, optimized, and reflective of your B2B brand! GUEST POST by Viveka von Rosen, LinkedIn Expert. But what about your company
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2009
    [B2B] MarketingSherpa Marketing Summit, Top 20 Posts from Day 1
    Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [B2B] Week in Review: February 17
    Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative. Telling the story makes a difference - in journalism, in marketing, and in B2B. Lead Scoring: How B2B Search Marketers Can Lead the Process by @ DerekEdmond via @ sewatch. You may be surprised at the results of this test.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, APRIL 15, 2011
    [B2B] Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads
    B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Sales Strategies 3D Parts Catalog CAD Industrial Marketing Manufacturing marketing PARTsolutions ThomasNetFor a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Quite a mouthful! Tsubaki.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] #SmarketingWeekly 20: Top Stories for B2B Sales/Marketing
    Opentopic blog >> opentopic.com Hello! Welcome back to #SmarketingWeekly, the once-per-week TechnologyAdvice roundup of the best sales and marketing content you may have missed. Each week, we assemble news, opinions, and research from all over the web. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> business2community.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> opentopic.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] A Brief History Of B2C & B2B Content Marketing
    Opentopic blog >> lighthouseinsights.in From creating content for search engines today we are in the age of original content in all forms across platforms and screens This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [B2B] 11 Overused Stock Photos to Ban From Your B2B Marketing
    Opentopic blog >> marketinginsidergroup.com Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” Insert stock photo of a businessman jumping in the air there.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [B2B] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    Opentopic blog >> blog.hubspot.com You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. Marketing ROI Cmo marketing roi undefined
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [B2B] Balancing Inbound Marketing and Outbound Marketing
    Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Your Turn Do you want to respond to one of the statements from the chat?
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [B2B] Content Quantity Versus Quality
    Content Marketing Marketing Strategy b2b marketing content marketing content strategy hobbitHow much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. The tower of Hobbit books. Keeping Your Content Fresh. Is more content the same as good content?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 26, 2013
    [B2B] A/B Testing Fundamentals
    MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [B2B] The Research Methods of Social Buyerology
    In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Turn B2B Buying Into a Social Experience (buyerpersonainsights.com).
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 25, 2016
    [B2B] The Data-Driven Sales Team: Why Social Selling Works
    According to findings from  recent research  on the impact of “social selling” in large IT organizations, 75 percent of B2B buyers are influenced by information found on social channels. The B2C – B2B Cross-over. Increasingly, B2C data analysis is being applied to the B2B world. The B2C – B2B Cross-over. Lead the change!
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [B2B] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. What Marketing Content Works Best for B2B eNewletters? Ways to Get Better Results from Your B2B eNewsletter. Here’s one critical thing you need to do to make sure they read it!
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [B2B] Laugh and Learn featuring @fearlesscomp – Episode 28 – the State of the Internet
    In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • AVITAGE  |  WEDNESDAY, JANUARY 7, 2015
    [B2B] Continuum and Process vs. Event, Project or Campaign Thinking
    Ardath Albee: Marketers typically think of their B2B marketing efforts as a series of campaigns focused on specific parts of the buying decision. The problem is, if a B2B buyer is at a different stage in their buying process than the content you distribute suggests, you could miss engaging them entirely. The consensus is clear.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 15, 2012
    [B2B] #Knowledge is Power: 5 Reasons You Have to Know More to Grow More
    The reasons for knowing customers well in a B2B sales sense should be self-explanatory, but sometimes these reasons become lost among numerous other sales concerns. However, neglecting efforts to get to know customers better can hamper all other marketing strategies. This results in continued sales. If it isn’t measured, it didn’t happen.
  • THE POINT  |  MONDAY, SEPTEMBER 28, 2009
    [B2B] 6 Easy Steps to Increase Leads from Your Corporate Blog
    Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [B2B] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. Steps For Awesome B2B Facebook Marketing by Social Media B2B. What common mistakes should marketers avoid? ” The solution?
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JUNE 1, 2016
    [B2B] Account-Based Marketing and Direct Mail
    It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [B2B] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Advanced Online Marketing Tactics – An Interview with Aaron Kahlow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Landing Page Thought Leader Interviews Tips Aaron Kahlow advanced online marketing tactice landing page optimization OMS usability user experienceMake links actionable.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [B2B] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? As a consumer, I’m fed up.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 23, 2013
    [B2B] Is It A Good Time To Be CMO?
    34%  feel overwhelmed by the change occurring in B2B Marketing. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. And it was straining traditional marketing strategy. Results, not tactics.
  • AKOONU  |  FRIDAY, JANUARY 13, 2017
    [B2B] How to Make Marketing’s Role in Guided Selling a Success
    Strategic Marketing B2B SalesAs technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. But taking the value of your marketing programs to the next level requires supporting more than the buying audience.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [B2B] Savvy Wrap Up: July 29
    Dan McDade makes a convincing argument for proactive outbound engagement while cultivating relationships with prospective B2B buyers. 13 Ways to Make Your B2B Resource Center Rock via @junta42. Ways to Engage Your B2B Customers with Mobile Marketing - via @hubspot. Read on for some posts sure to recharge your batteries!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 9, 2016
    [B2B] The (Almost) Lost Art of Listening in Demand Generation
    But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to […]. Marketers talk. A lot. Well, a lot of us do. Content Marketing
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [B2B] How to Reveal Social Selling Engagement in Your Social CRM
    Here are some of the new dashboards available to sales managers that want to measure the activity of their B2B sales teams leveraging sales intelligence for social selling. This is the same for Social CRM initiatives that leverage B2B sales intelligence to make your sales people more productive.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] 5 Ways to Make A Killer First Impression On Social Media
    In the world of B2B marketing, is our tryst with our target audience becoming somewhat like the life of Charlie Brown? Social Media B2B marketers b2b marketing digital marketing home sales process social image social impression social media channels social media policies social platforms Charles M. always enjoyed Charlie Brown.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [B2B] Three Views On The Future Of The CMO
    Photo via Flickr Creative Commons by Ryan Leighty Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. B2Bbloggers.com is an online magazine for B2B marketers. Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [B2B] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. SAP will be a B2B brand that continues making waves in the social web. The creative juices are following everywhere. I am excited for the future of B2B marketing, are you ? B2Bbloggers.com is an online magazine for B2B marketers.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 7, 2015
    [B2B] What do Aristotle and Neuroscience have to do with B2B Sales and Marketing?
    Today's B2B buyer is more in-control, cautious and economic-focused - delaying purchase decisions and demanding steep discounts. And most importantly, you will learn what Aristotle and Neuroscience have to do with better b2b sales and marketing! However, the passage from product to value has not been an easy one for most.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 29, 2015
    [B2B] Proactive and Reactive Marketing
    Sales Data Sales Intelligence sales productivity Software Tools b2b sales lead intelligence Marketing Data Marketing Databases sales database Social CRM social intelligence social selling Note: Today’s guest post is the final installment in a […].
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [B2B] Social Media is Lowering Our Content Standards
    About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. …&# or “+100 RT …&# ). Say Why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [B2B] The Best Way to Measure Thought Leadership
    Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Thought leadership? Piece of cake. And its purpose?
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 19, 2011
    [B2B] Social Forces in B2B: Would You Choose an iPod Over an Education?
    The site’s test this week contained an interesting finding, and though it was a B2C scenario, it demonstrated an important B2B marketing lesson from which I think we can all benefit. Vann Morris is the director of buying behavior studies with the Atlanta B2B advertising agency, MLT Creative. Offer – 27%. Image – 24%.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 21, 2011
    [B2B] B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011
    ” The immediate responses centered around a common theme: B2B marketers want to be as effective, productive and creative as they can, and need to find ways to break through the barriers that prevent them from doing their best work. ” Messages like “Best B2B conference ever!” Let’s do it again!”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [B2B] 3 of the Biggest Challenges for Asset Management Marketers
    Digital Marketing asset management asset management marketing b2b marketing big data Email Marketing financial advisors marketing automation modern marketingby Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • EMAGINE B2B BLOG  |  THURSDAY, DECEMBER 16, 2010
    [B2B] A soup-to-nuts checklist for social media marketing
    Frequent readers of this blog have probably noticed that it has a social media category;  and over time within that, we’ve covered many of the points that follow.  But what we haven’t done is to pull it all together as a full-on checklist, in the fashion that Lee Odden recently posted on the TopRank blog.  [.].
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [B2B] 10 Expert Tips On How To Achieve Content Marketing ROI
    Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions . Determining ROI in the B2B space takes creativity. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2009
    [B2B] MarketingSherpa Marketing Summit, Top 20 Posts from Day 2
    Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 31, 2016
    [B2B] The Essentials of Account-Based Marketing
    In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Content Marketing
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [B2B] A Framework for Measuring Influencer Marketing Success
    Before we dive in, I do want to mention that most of what I’ll be sharing is based on my personal experience working with Enterprise B2B Technology companies. B2B Marketing Influencer Marketing MarketingInfluencer marketing has reached the big time. As the saying goes, “with great power comes great responsibility”. Program-level.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 2, 2012
    [B2B] The Inbound Marketing Multiplier [Infographic]
    well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. The Inbound Marketing Multiplier [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We call this the Inbound Marketing Multiplier and here’s how it works.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [B2B] Is Your Customer Self-Service a Porcupine-Making Machine?
    CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer service Elizabeth Williams linkedin porcupines Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 30, 2014
    [B2B] It’s Time to Get Your Pricing House in Order
    Awesome Ideas Getting & Losing Business Sales vs. Marketing B2B marketing bizmarketer corporate overlords Elizabeth Williams getting the business Keebler Elves linkedin P-Cube Pricing sales squirrels It all seemed so lovely about a month and a half ago, didn’t it? Just you wait. You need some insurance, my friends.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 13, 2014
    [B2B] Why Marketers Need to Own the Dismount
    CRM Random Rants B2B marketing bizmarketer customer abuse department customer service direct marketing Elizabeth Williams email marketing Hand-Wringers linkedin losing the business Productivity Prevention Department unsubscribe You would think after 20 years of push email that we would be better at letting people off the hook. Not so much.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 14, 2013
    [B2B] Brand Longevity Tips from Mick and Keith
    Branding B2B marketing bizmarketer branding Elizabeth Williams linkedin What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. And this band can still play. Keep it Classy.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 15, 2013
    [B2B] Marketing Recruitment is Broken Part 2: Expose Yourself to ART
    Random Rants Stupid Ideas B2B marketing bizmarketer Elizabeth Williams HR linkedin online recruitment recruiting Here’s a fun task for a day when you don’t have much to do. Go online, find a terrific-sounding position at a great company and start applying for it using their nifty online recruiting system. Great. Lovely. But we’re almost done.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [B2B] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Augmented Reality For B2B Marketing in 2011?"
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [B2B] Already Blogging? Create Content for Serious Buyers, Too
    As a leading B2B content marketing agency , KEO Marketing creates content for every stage of the buyer’s journey. Content Marketing b2b content marketing content marketing marketing agencyWhen you started a company blog, you probably did so with the following goals in mind: Increase traffic from search engines and social media.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [B2B] Finding B2B Social Media Tools That Add Value – not Just Time
    What We Can Learn From the Lords of Strategy » Who We Are B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. To B2B or to B2C? To help your staff?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 3, 2011
    [B2B] Studies reveal increased online marketing muscle
    B2B Web StrategyAccording to the “2011 Outlook” survey recently released by Borrell Associates, more than half (53%) of small and medium-sized businesses (SMBs) that intend to spend on digital advertising and marketing in 2011 expect to increase that spending compared to last year. 
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [B2B] Two Killer Google+ Mistakes
    Here are two scenarios: I put you in my B2B marketing circle and you put me in your photography circle. Now my B2B marketing stream is filled with photography posts and your photography stream is getting my marketing posts. I put you in my B2B marketing circle and I begin seeing all of your updates, on any topic, so long as they are public.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 26, 2012
    [B2B] Business to Business for Small Business
    In general, they have large marketing budgets, internal expertise, and the ability to hire top-notch outside b2b marketing talent. Business to business (B2B) marketing to a small business can be much like business to consumer (B2C) marketing. Guest post by Megan Totka. Big businesses market their strengths easily. What are you good at?
  • FATHOM  |  TUESDAY, JULY 16, 2013
    [B2B] Understanding the ‘Automation’ in Marketing Automation
    B2B Marketing Automation/Email Marketing marketing automation Marketing automation platforms allow for one central place for all of your marketing activities. Marketing is the key to their survival and your understanding. So, where does the term ‘automation’ come into play?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 10, 2014
    [B2B] Email Marketing: 3 simple steps for building customer personas
    Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study]. Step #1. Step #2.
  • VIDYARD  |  WEDNESDAY, OCTOBER 21, 2015
    [B2B] The State of Video Marketing 2015
    And that’s why, for the second year in a row, we’ve partnered with Demand Metric to offer a new, in-depth research report on how B2B marketers are using video and the state of video marketing overall. The most common types of videos used by B2B marketers are explainer and product feature videos ( Click to tweet! ). Want a quick taste?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [B2B] Lead Scoring: What’s Hot and What’s Not
    Lead Scoring: What’s Hot and What’s Not was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring qualified sales leads sales and marketing alignment sales leadsby Rick Siegfried When we say a lead is “hot,&# what do we mean? Explicit Scoring. Implicit Scoring.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [B2B] Your 2012 New Year’s Revenue Resolution
    Your 2012 New Year’s Revenue Resolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Modern B2B Marketing b2b marketing new year's resolution revenue performance managementExercise More/Lose Weight. budget, it’s now up to you to prove that you can trim the fat.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 5, 2012
    [B2B] Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It
    social marketing automation b2b demand generation systems marketing automation industrySalesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Is this the death of marketing as we know it? In a word, no.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [B2B] Revenue Performance Management: Webtrends Tackles Data Overload
    Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. Questions like ‘How many leads did we generate?’ Share email.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 9, 2012
    [B2B] Microtrends Revisited: What Do You Want for $4.99?
    If, however, you are hoping for ammunition to push along your stellar B2B career, you may want to relegate this book to the guest bathroom. Plus, a good number of Canadian B2B companies sell into the U.S. Books airlines B2B marketing bizmarketer researchPenn and Kinney Zalesne. Think Faith Popcorn but with less braille.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 5, 2012
    [B2B] Welcome to Our Resolution-Free Zone
    Eloqua continues to crank out wonderful content, most recently the Grande Guide to B2B Content Marketing. This guide is not really for hard core B2B marketers, but it’s a great leave-behind for bosses, mothers and sales directors who really don’t understand what you do all day. What did you expect for the first working day of the year?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [B2B] Guest Post: Beware the ROICAGR
    Awesome Ideas Social Media Websites B2B marketing bizmarketer Elizabeth Williams Eric Delisle Guest Post linkedinBeware the ROICAGR. As told by Mr. Jabber Wocky, Product Manager in Wonderland. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. KPOOH!
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [B2B] Applying the Olympic Model to Marketing and Sales Alignment
    However, unlike those miscreants, I have a takeaway lesson from the Olympics that is highly relevant to B2B marketing. The B2B marketing and sales arena is much more like a relay event, in that every member of your team relies on each other. The well-oiled B2B marketing and sales machine is a thing of beauty. swimmers.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 24, 2011
    [B2B] Need to convince your boss that social media works? Try this…
    B2B Web Strategy Social MediaOK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort.  So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [B2B] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Source: Gleanster Research) Tweet This Stat. 3) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: MarketingSherpa) Tweet This Stat. 6) 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [B2B] Savvy Toolkit: Content Marketing Mindmaps
    That's why we at Savvy B2B Marketing were thrilled when Savvy sister Michele pointed us to these two mindmaps published by the MarketingSavant Group. Whether you're a marketer, consultant, or business owner, you're likely looking for ways to get your content strategy and plan in order. Don't delay -- download them both today
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 3, 2011
    [B2B] Can you generate/convert leads via social media? Yes, you can.
    B2B Web Strategy Social MediaMost exponents of social media tend to focus on its uniqueness, its difference from all that has come before.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 22, 2013
    [B2B] Advertising Leaders: Consider Content Over Advertising
    She challenged the assumption that B2B Marketing is boring and advised the audience to take innovative approaches to storytelling. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My Lessons for Marketers. Strategy
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 10, 2011
    [B2B] Lessons from Aisle Seven
    Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. This brings me to the first B2B take-away: don’t book that overpriced booth just inside the doors at your next trade show. But if you give this book a read, I think you’ll find plenty to take back to Cube land. It seems there’s a landing zone.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [B2B] Who will win Best B2B Marketing Idea of 2010?
    Tune in here at 11am ET tomorrow for the announcement! Filed under: Demand Generation. Demand Generation
  • INFER  |  THURSDAY, SEPTEMBER 1, 2016
    [B2B] How Predictive Analytics Impacts Your Account-Based Marketing Strategy
    Sean Zinsmeister recently joined John Carbary from the  B2B Growth Show , which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account-based marketing strategy.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [B2B] How to Drive More Revenue From Your Remote Salespeople
    by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces.  Motivation: Challenge – Of all the crucial aspects of B2B sales management when dealing with spread-out team members, motivation ranks is the most important.  B2B Sales Lead Managementsteady stream of qualified leads.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [B2B] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    The UK B2B Marketing Trends 2012 in the  B2B Barometer report  for April demonstrated that demand generation was the main focus and that trade shows, direct mail, email, website development and print were the main focus for many marketers, with those areas consuming 56% of the overall budget. Where to Focus your B2B Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [B2B] The Importance of Marketing Benchmarks
    The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing email benchmarking email benchmarks marketing benchmarking marketing benchmarks20% click through on email programs in the insurance industry. 3% decline in sales during a recession.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [B2B] Tips To Power Your Sales Funnel With Video Content
    Rarely will you be dealing with one decision maker, especially in B2B sales, so you’ll need to articulate your product’s features as they appeal to both decision makers and on-the-ground users. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. Buyer Personas.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [B2B] Using BANT for Lead Qualification
    Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post,  6 Reasons Why Everyone Needs a Lead Qualification Team , “If you send unqualified leads to sales, you will either fail or get minimal ROI from your marketing programs. Period.” BUDGET. AUTHORITY. TIMING. Sales 2.0
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [B2B] Find New Customers interview of content marketing expert, Jim Burns of Avitage
    B2B Lead Generation | Using Video in B2B Marketing. In a brand new study by Holger Shultz ( 2011 B2B Content Marketing Report ), it was found that over 7 out of 10 companies are increasing investment on content marketing in 2011.  Jim is very knowledgeable about how to use video in B2B today. Jim Burns. sales challenges
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 15, 2010
    [B2B] HOW TO: Refresh Your Marketing Contact Data to Drive Greater Results – B2B Marketing and Sales Tip #291
    Is incomplete or inaccurate data hampering your email marketing results, frustrating your sales team, driving up costs, and damaging your company's reputation? Are you running dirty data through a marketing automation system or CRM and compounding your problems?
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Outbound Marketing Hits Hubspot and Fast Company
    Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen
  • SALES LEAD INSIGHTS  |  SATURDAY, JUNE 19, 2010
    [B2B] Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B
    Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. So we decided to create a new division focused on those implementation services and named it AcquireB2B.
  • THE POINT  |  TUESDAY, JULY 28, 2009
    [B2B] Why Free Trial Offers Aren’t Always the Best Choice
    Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 29, 2013
    [B2B] How to Get Your Prospects to Fall in Love with You #saleslove
    B2B sales prospects can be a tough bunch. Sales Intelligence Airs Art Sales b2b sales Courage And Confidence Crush Enter To Win Episode 1 Episode 2 Fall In Love Overdrive Prizes Sales Prospects Sales Representative Survival Kit Ultimate SalesWinning deals takes a special kind of courage and confidence.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 31, 2012
    [B2B] 3 Places You Must Have Online Ads (a review)
    Many B2B companies are adding a third weapon to that arsenal – online advertising. In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Facebook LinkedIn PPC
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [B2B] Sales and Marketing expert Jeff Ogden interviewed on INTREPID radio
    After appearing live on Sales Lead Management Association (SLMA) radio last evening discussing principles of B2B lead generation , (Lots of fun and it will post next week!) I wanted to share this recent interview too. B2B lead generation expert Jeff Ogden of Find New Customers interviewed on INTREPID radio.
  • B2B LEAD BLOG   |  FRIDAY, AUGUST 6, 2010
    [B2B] B2B Marketing: What are your biggest challenges and opportunities in the year ahead?
    B2B marketers have been hit hard in recent years and have faced enormous challenges. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. Take MarketingSherpa’s 2011 B2B Marketing Benchmark Survey here.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [B2B] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [B2B] Savvy Week in Review - July 8
    Learn the secrets of successfully using humor in B2B marketing from a jester who is a hit on the circuit: Tim Washer, Senior Manager of Social Media for Cisco's Service Provider division. Content Development for B2B Companies by @spinsucks. Make Your B2B Wordpress Website and Content Mobile Friendly by @diannahuff.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [B2B] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me?
  • SNAPAPP  |  TUESDAY, MARCH 31, 2015
    [B2B] SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap
    The degree of efficiency with which SnapApp enables B2B marketers to capture leads is simply horrifying,” said Doug McHaverness, leader of the animal rights coalition. The primary claim laid against SnapApp is its provision of unheard of levels of lead capture to B2B marketers through interactive content. We love rights.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [B2B] Bad Advertising Advice: Go Where Your Audience Is
    It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. However, B2B marketing requires more focus on context. Do they watch the Super Bowl?
  • SALES ENGINE  |  WEDNESDAY, MAY 11, 2016
    [B2B] We know you don’t want to talk to sales people, so don’t.
    As most B2B sales people can attest to, the problem is that prospects will most likely misdiagnose their own problems and prescribe themselves the wrong solutions. B2B lead generation is all about conversions. Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 2, 2015
    [B2B] Why Marketers Need to Prove ROI More Than Ever
    Integrated B2B marketing technology is the missing link  between marketing and ROI that will help regain trust. CEOs don’t trust marketers to do their jobs and drive quantifiable results: 80% of CEOs don’t trust/aren’t impressed with their marketing teams #marketingROI Click To Tweet. Source: Kapost.
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