SAVVY B2B MARKETING | THURSDAY, JULY 7, 2011
[B2B] How to Fit Social Media into Your Marketing Strategy
Marketing needs to play a key role in this shift because this all revolves around a fundamental transformation in terms of how marketing speaks to B2B prospects and customers. What B2B companies forget is that their sales reps and subject matter experts have been having unmonitored conversations with prospects and customers for years.
THE ROI GUY | TUESDAY, JULY 30, 2013
[B2B] Is All Content Created Equal?
'The importance of content marketing has increased dramatically, this according to a recent survey by the DemandGen Report that found 68% of B2B prospects rely more on content to make key purchase decisions than they did a year ago. Source: 2013 B2B Content Survey:Trust Is A Make-Or-Break Issue For Today’s Buyers. and “Why Now?”.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
[B2B] Laugh and Learn Show leads to New Hosting Gig
As many of our blog subscribers and fans know, our weekly B2B marketing show, Laugh and Learn with Find New Customers has been running for months and months. Now a software company is producing a new weekly B2B marketing show. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 23, 2011
[B2B] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
B2B MEMES | FRIDAY, JULY 15, 2011
[B2B] Why Publishers Need Early Adopters, Annoying or Not
Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. m not sure she means it. Yes, such enthusiasts can be annoying.
FEARLESS COMPETITOR | FRIDAY, MARCH 8, 2013
[B2B] Buyer Insights are the Foundation of Great BtoB Digital Marketing
B2B Marketing Expert & Professional Writer/Speaker/TV Host. I''m an award-winning B2B marketing expert. B2B Marketing and Sales expert known as the Fearless Competitor. Author of the top rated B2B marketing blog Fearless Competitor. But how do you create content that is truly relevant for buyers today? profile.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 23, 2015
[B2B] A/B Testing: How adding a second CTA increased clickthrough 291%
To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. You don’t want to alienate one group while speaking to the other. Control.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[B2B] Content Marketing Objectives And KPIs
For B2B brands, the ultimate conversion is leads or even direct sales. Because of this, B2B brands should track all the way down the buyer journey from lighter conversions like subscriptions or click-throughs to deeper conversions like offer registrations. What are the right objectives and KPIs for content marketing? Reach. Engage.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 26, 2012
[B2B] Week in Review: October 26th
Bent out of shape because of low B2B website conversion rates? This post was written with creative writers in mind, but apply these principles to your B2B stories and see where they take you. Have you had that crazy weather we have head here? Eighty degrees yesterday and then a much brisker 40 degrees this morning. fix is in by @bhas.
SAVVY B2B MARKETING | FRIDAY, MARCH 9, 2012
[B2B] Savvy Week in Review - March 9
Sage advice on how to sell smarter in the B2B environment. Don’t Bury Your B2B Website Leads by @DiannaHuff. For at least some of the Savvy Sisters, it feels like spring is in full bloom. don't know about you, but the burst of warm weather inspires productivuty and creativity. Are there any favorites we missed?
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 12, 2010
[B2B] Savvy Week in Review - November 12
B2B Social Media Resources - by @chrisbrogan Chris Brogan shares his go-to list of B2B social media case studies, but don't stop there. Happy Friday everyone! If you are like everyone at Savvy who has had a whirlwind of a week, you could use a few minutes of down time. Scan the comments for additional links and resources. Should it?
EMAGINE B2B BLOG | TUESDAY, JANUARY 11, 2011
[B2B] Email, social media top 2011 marketing budgets – research
B2B Web Strategy Social Media email 52 businesses cite increasing subscriber engagement zoomerang taps the planned marketing budgets 2011 initiative 41 data integration “the reveal an optimistic outlook social’s increasingly mainstream status tradeshows events and direct mail remain resources staff primary challengeAnd, for [.].
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[B2B] How to Do Great Marketing with (Almost) Zero Money
We were featured in a white paper on B2B blogging. – Jeff Ogden is the President of the B2B lead generation company, Find New Customers. Why don’t you download his free white paper on B2B lead generation , How to Find New Customers, today? Can you really market a business without a lot of money? Whom do they trust?
BEYOND | WEDNESDAY, JANUARY 21, 2015
[B2B] Buyersphere 2015 has arrived!
'The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now
DIGITAL B2B MARKETING | THURSDAY, APRIL 4, 2013
[B2B] The One Thing Every Marketer Must Do
In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. If new research says B2B buyers rely on social media, dig into the survey. 'Question everything you hear, see or read. Yes, everything. Everyone has a bias. Question Research.
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[B2B] 70 New (Really) Marketing Automation Stats
B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 23, 2010
[B2B] Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? One part of Seth's talk was on building a tribe. happen to be a member of that tribe. Create buzz.
WEBBIQUITY | TUESDAY, MARCH 11, 2014
[B2B] 11 Thought-Provoking Guides to Content Marketing for 2014
Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider. What impact are blogs having on corporate website traffic in search?
FATHOM | TUESDAY, MAY 28, 2013
[B2B] Video Marketing in the Manufacturing Industry
According to a study conducted by the Content Marketing Institute on B2B Content Marketing for Manufacturers , producing engaging content is the biggest challenge for manufacturing marketers. 'Manufacturing companies that include video in their marketing strategies are ahead of the curve in content marketing.
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[B2B] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
This concept translates well into B2B Marketing as well. In this week’s #B2BChat , we talk about whether and why a Chief Marketing Technologist may be relevant and timely in today’s B2B marketing climate: Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools involved?
LEADER NETWORKS | THURSDAY, SEPTEMBER 29, 2011
[B2B] What It Means To be An Influencer. Online.
retweets) than if I were to share a thoughtful piece of content about the strategic business impact of B2B online communities. Another discussion highlight was around the topic of how B2B and B2C influence differs online. To amplify (B2C model) and the ability to lead or shape ideas (B2B). Context matters with online influence.
ANNUITAS | THURSDAY, APRIL 24, 2014
[B2B] Account-Based Marketing … and Billy Beane … in San Francisco
When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals. What is worth more?
SALES CHALLENGER | WEDNESDAY, NOVEMBER 14, 2012
[B2B] 5 Things You Must Know Before You Dismiss Social Selling
In the previous posts in this series we discussed the importance of social media for social selling , ensuring reps profiles match their organization , the reality of social media use in B2B sales, and IBM’s approach to supporting social media use. So what conclusions can we draw? 5) Beginning is easier than you think.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013
[B2B] 7 Keys to Lead Scoring Success – for your sales lead generation programs
Keys to B2B Lead Scoring Success. '7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors. Get an awesome offer of two free months here.
LEADER NETWORKS | SATURDAY, OCTOBER 22, 2011
[B2B] The Future Of Online Community
Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
B2B MARKETING INSIDER | WEDNESDAY, MAY 28, 2014
[B2B] Your Brand Is Not What You Sell
And please follow along on 235179 ;">Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. great story. Relevant to your audience.
UNDER THE ARCH | THURSDAY, SEPTEMBER 12, 2013
[B2B] Integrated Marketing Communications Best Practices
By Kathleen O’Neil, Marketing Strategist As B2B markets become increasingly segmented, it follows that these market segments … Continue reading → The post Integrated Marketing Communications Best Practices appeared first on.
FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012
[B2B] Find New Customers Fan of the Month – Paige O’Neill
Paige is a great lady and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn with Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[B2B] The Made to Stick Success Model
B2B Demand Generation | The Made to Stick Success Model. As the authors say, “stories drive action through stimulation (what to do) and inspiration (the motivation to do it) Story-telling is immensely powerful in B2B demand generation. The New York Times best-seller, Made to Stick – contain a model on sticky ideas.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 9, 2011
[B2B] Find New Customers Fan of the Month – Joe Large
B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 2, 2011
[B2B] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
FEARLESS COMPETITOR | TUESDAY, AUGUST 30, 2011
[B2B] The Fatal Mistake Boards & VP Sales Will Make In 2012 Planning
Instead companies are much better served by making a strong commitment to marketing-led B2B demand generation. For a simple guide to marketing-led B2B demand generation , we recommend the free white paper, How to Find New Customers.). He explains why hiring salespeople does NOT grow sales. Or just fails.. The author is 100% correct.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[B2B] Why you should attend Content Marketing World
B2B Lead Generation | Content Marketing World. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
FEARLESS COMPETITOR | SUNDAY, JULY 10, 2011
[B2B] Sunday post | Dedicated to my three boys
So we abandon our goal of helping salespeople make quota via B2B demand generation and instead focus on human interest. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Check out how to Win a Free Business book. Tim, Matt and Kevin. That said, it is a Sunday.
FEARLESS COMPETITOR | TUESDAY, APRIL 5, 2011
[B2B] 7 Keys to Successful Lead Scoring
Find New Customers to release the second in a series of great content regarding B2B lead generation. Follow Jeff on Twitter or download the free white paper on B2B lead generation. If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Keys to Successful Lead Nurturing.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 5, 2010
[B2B] Savvy Week in Review: February 5
B2B Social Media Case Study #1 - Building a Presence - by @basebot John Bottom of Base One presents the first of three B2B social media case studies (pdf - no registration required). Perhaps it's the short month kicking everyone into high gear. This week, the blogosphere was overflowing with intriguing ideas. Enjoy! We agree. "
INBLURBS | MONDAY, MARCH 26, 2012
[B2B] How to Decrease Ad Spending, Increase Lead Count and Conversion
Research for industry related B2B groups and people. Write about topics your B2B audience is interested in. So you generate laser target high quality industry related B2B leads. Social media has become the most popular distribution channel, this is no secret. It is a good approach to be visible where your audience is around.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 5, 2014
[B2B] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
'I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release. But finding clever insights on demand is still tough.
MARKETING INTERACTIONS | SUNDAY, NOVEMBER 28, 2010
[B2B] Send Your Marketing Content to Med School
Much too often I hear B2B marketers say that their prospects already know they need the solutions their company sells. Ultimately, this means B2B marketers need to create Diagnostic Content for the pre-buying stages. Marketing Sherpa finds that 78% of B2B marketers say generating high quality leads is their biggest challenge.
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[B2B] Is Context The Future Of Customer Experience?
B2C is the sweet spot here right now, but I can see this happening in B2B as well, as tech vendors start pitching business scenarios / experiences rather than products / solutions. How important is customer experience for B2B companies? appeared first on B2B Marketing Insider. The e-book summarizes these answers. Strategy
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[B2B] My Review of the book, Enchantment, by Guy Kawasaki
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Everyone should read this. Sorry.
TOMORROW PEOPLE | MONDAY, JUNE 18, 2012
[B2B] FREE 1 Hour Content Marketing Seminar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Case study – Lead generation in a B2B software company. marketing return on investment (ROI). Book Your Place Today. You will learn: How to drive relevant traffic to a website or blog.
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[B2B] Big Data Is Driving Content Marketing Strategy
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Big Data Is Driving Content Marketing Strategy appeared first on B2B Marketing Insider. Steps To Avoid The Information Crisis. CMOs Shift Budget To Content Marketing.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[B2B] 7 Factors To Consider Before You Follow Someone On Twitter
Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Right?
B2B MARKETING INSIDER | FRIDAY, DECEMBER 5, 2014
[B2B] The Best Paragraph On Content Marketing I’ve Read All Year
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Best Paragraph On Content Marketing I’ve Read All Year appeared first on B2B Marketing Insider. It’s short and sweet. So go ahead and read it, then come on back.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 13, 2010
[B2B] Can’t Sales and Marketing Just Get Along?
But this approach is proving less and less effective as the B2B buying process changes. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. But the devil, as they say, is in the details. Get Customers.
BIZNOLOGY | WEDNESDAY, OCTOBER 17, 2012
[B2B] Secrets of Social Media ROI Revealed by 166 Case Studies
The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. How do I measure social media return on investment (ROI)?”
B2B MARKETING INSIDER | TUESDAY, APRIL 30, 2013
[B2B] 5 Mindset Shifts Marketing Leaders Must Make
The B2B versus B2C dichotomy is becoming irrelevant. ” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. 'We all know that real change starts with a shift in thinking. Photo Source.
INTEGRATED B2B | WEDNESDAY, JUNE 27, 2012
[B2B] The Evolution of the Interactive Brochure
What B2B companies wishing to update their marketing plan should be looking for is a simple, low-cost way to produce interactive brochures in-house. Here’s my take on the state of the play right now: In 2007, my agency created its first interactive brochure for a B2B company. Content strategy Storytelling Voice of Company
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 19, 2011
[B2B] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
Follow Jeff on Twitter or download the f ree white paper on B2B lead generation. If you wish to do sales lead generation online , contact the B2B lead generation experts at Find New Customers. Our client OneSource did not want to run this, but I have no such restriction on my own blog. Please be aware that I own this book.). Way up.
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[B2B] The Challenger Sale Vs. The Effortless Experience
Some blog posts I’ve seen have suggested that the two seemingly contradictory findings are due to the fact that Challenger was a B2B study while Effortless was a B2C study. Unfortunately, Interestingly, this is something we found only in the B2B cut of the data. First, let’s quickly recap the two books. Put simply, yes.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 15, 2011
[B2B] Marketing is Not Magic
This is such a common tale among start-up B2B companies particularly in the down economy that every one of the Savvy Sisters could spin the same yarn I just told with slightly different details. Even some of the big B2B solution providers have been in trouble for performance guarantees that didn’t come true. Cautionary Tale.
B-TO-B LABS | WEDNESDAY, MAY 25, 2011
[B2B] Creating a Social Content Audit
So how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? Do we really get the subtleties of the [.].
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 21, 2011
[B2B] 10 Blog Posts About Sales Intelligence
Analytics in Action – The B2B Sales Intelligence Blog. Sales Intelligence in B2B Lead Generation – Vendere Partners. Sales Intelligence is often skewed in various definitions and mostly misinterpretation. Here are 10 blog posts on some numbers and practices about sales intelligence. Sales Intelligence – Kaleidico.
FEARLESS COMPETITOR | SUNDAY, OCTOBER 9, 2011
[B2B] Sunday Post: TED Talk | The Power of Doodling
Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
[B2B] Fire Your Customer | Good Advice for Small Firms
B2B Lead Generation : Fire Your Customer. Update: Check out this list of top B2B sales blogs. link] Note that the b2b sales blog we used to write is nowhere to be found here. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Conclusion: You really do get what you pay for. No plan.
FEARLESS COMPETITOR | THURSDAY, APRIL 7, 2011
[B2B] Lead Generation Companies: Services Matched to Your Needs
To make it easy for you, we matched goals and limitations to services: I want to learn B2B lead generation. I’m committed to learning B2B lead generation. want my company to be the best in the business at B2B lead generation. Lead Generation Companies : Improve 2011 results by finding the right service for your business.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 24, 2011
[B2B] Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[B2B] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio. Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Being included with such luminaries of B2B. James is also the founding editor of B2B Buzz – A Community of B2B Experts.
ONPATH | WEDNESDAY, NOVEMBER 24, 2010
[B2B] What does a Qualified Sales Lead Actually Look Like?
The industry average in B2B lead generation is only 20%. Sales people often complain that they don't get enough qualifed leads from their marketing department. Most marketing departments send a high volume of leads but not enough qualified leads. But what does a qualified sales lead actually look like? qualified lead is intelligent.
SAVVY B2B MARKETING | TUESDAY, OCTOBER 12, 2010
[B2B] Sales & Marketing Alignment: Key to Connecting with Prospects
Then I came across a post by Michael Brenner of SAP: " How To Align Marketing With Sales", which has generated 36 comments so far in the B2B Technology Marketing group on LinkedIn. Justin’s points reflect the changing nature of the B2B selling and buying process. Two recently caught my eye. Tweet
DIGITAL B2B MARKETING | MONDAY, APRIL 30, 2012
[B2B] Three Requirements as Marketers, Agencies and Publishers Converge
View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 11, 2011
[B2B] SIIA CEO Interview Featuring Umberto Milletti
Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 What will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales 2.0
ANNUITAS | TUESDAY, NOVEMBER 11, 2014
[B2B] B2BCamp and the Evolution of the “Unconference”
'As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Enter the “Unconference.”. And I have to say, it was quite apropos.
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 24, 2011
[B2B] Our Fav Posts, Week of November 14
Source: B2B Marketing Insider by @BrennerMichael ) | Read it here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week. for Week of Nov 14, 2011. by @CCIChannels.
B2B MARKETING ONLINE | WEDNESDAY, MARCH 3, 2010
[B2B] Labelling for Dummies?
B2B marketing in a company that has such a dominant B2C brand can be a difficult task - particularly when trying to get cut through and show relevance to concerns that are particular to B2B audiences. Some brands choose to differentiate visually between their B2B and B2C communications. There are many ways of doing this.
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
[B2B] @fearlesscomp congratulates the Nifty 50 Men of Twitter
Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. Contributor to the Social Media Marketing Magazine – B2B Column. Cheryl.
B2B IDEAS @ WORK | TUESDAY, JULY 3, 2012
[B2B] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have.
B2B IDEAS @ WORK | FRIDAY, JUNE 22, 2012
[B2B] Do You Check Your #Klout Score? #SoSlam
MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics The topics of social scoring and digital influence are definitely on the rise, but do they really matter? Back in April at the VIP SocialSLAM party, we asked a few social media pros what they.
MARKETING INTERACTIONS | THURSDAY, NOVEMBER 5, 2009
[B2B] Is Your Content Marketing the Conversation?
B2B marketers are focused on getting response to their content and outreach initiatives. But, what B2B marketers of complex sales need to focus on—in addition—is marketing the conversation. Get To Know Your B2B Prospects View more presentations from Ardath Albee. This is the one your sales team expects you to generate. "No."
BIZNOLOGY | WEDNESDAY, JUNE 27, 2012
[B2B] Search Marketing on the Cheap
B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. Don’t let the investment you’ve made in your Web site go to waste.
INSIGHTIQ BLOG | MONDAY, NOVEMBER 28, 2011
[B2B] 10 Easy Ways to Get to Know Your Client
9. Subscribe to industry publications like DMNews, Target Marketing, 1on1 Magazine, B2B Marketing, and/or client specific industry sites like Pharmaceutical Marketing Research Group (PMRG). Here are 10 tips that you can use to get to know your client better so that you can succeed in delivering the most value to their business: .
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
[B2B] Interesting Google+ Case Study
Check out the following case study, tips that translate well for B2B businesses as well. Obviously Cadbury UK is doing something right with their Google+ marketing strategy garnering 1.2 million followers. Read the case study here. Interactive Other Interesting Topics
THE ROI GUY | WEDNESDAY, AUGUST 20, 2014
[B2B] 50 Ways to Prove Your Value!
Diagnostic Assessment Tools - yes got em too You can get some great ideas by seeing what other B2B sales and marketing leaders are doing, and examining these great value storytelling / insight / justification tools in action. Value Sales / Consulting Tools - check ROI / TCO Calculators - you betcha!
THE ROI GUY | MONDAY, APRIL 18, 2011
[B2B] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
According to research from Junta42 and MarketingProfs, in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 14, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
That''s why we really appreciated it when we saw that our CRM provider, Salesforce, posted about how B2B marketers can help sales understand customer intent. B2B companies, this does apply to you, as Facebook can be a great source for lead generation. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers!
AVITAGE | WEDNESDAY, NOVEMBER 12, 2014
[B2B] Is Content Operations Your Next Focus Area?
Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 30, 2013
[B2B] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
'Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation. See www.raabguide.com/vest for details. doubt we’ll see new numbers from them in the future.
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010
[B2B] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
That said, two great blogs: Marketo's Modern B2B Sales Blog - Marketo, the marketing automation company, has several blogs , but its Modern B2B Sales blog hits the mark. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 7, 2014
[B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
Debra Ellis''s article details exactly what questions to ask in quality B2B conversations that your customers will want to answer. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. 'Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 11, 2013
[B2B] How Teleprospecting Can Increase Your Brand Awareness and Reach
I recently came across a blog post, 5 Tips for Better B2B Branding which shared some great insight for marketing professionals on how to take B2B branding to the next level. m curious, what tips do you have when it comes to increasing B2B brand recognition Sending Emails with a Personal Touch. Live Conversations.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
[B2B] You're Asking Too Much of Our Relationship!
Related posts: Lose Control: Three Reasons Not to Require Registration for B2B Content How Do You Compare to the Best Content Marketers Are You Giving Your B2B Prospects Too Much Information? Read more Savvy B2B posts from Stephanie Requiring registration in exchange for a download is a hot topic of debate these days.
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
[B2B] A New Way To Connect Twitter To Lead Generation
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. There is nothing social about this!
INBLURBS | THURSDAY, JUNE 23, 2011
[B2B] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
There is no question, if you want to reach your B2B audience than LinkedIn is your first choice. As you maybe have heard LinkedIn has launched a Personalized Ad Platform , which makes ads more attractive. These improvements doe really benefit marketers. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[B2B] Marketing Consulting is BOOMING!
It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. Just read Dan McDade’s great book, The Truth About Leads to see the ugly reality B2B salespeople face. Got an email from Mark Hovind of Jobbait yesterday. Thanks Mark.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 17, 2011
[B2B] Come Together.the Best of Collaboration
Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Surprising Things We've Learned in Two Years of B2B Blogging. Steps to a Successful B2B Blog. Read on! Savvy Speaks: Collaboration Tools That Rock.
FEARLESS COMPETITOR | TUESDAY, APRIL 26, 2011
[B2B] Trust and the Big Lie of Lead Generation
B2B Lead Generation : Capturing Accurate Information on Forms. Here’s one of our guest posts, for the Post Click Marketing blog – Marketing to the Connected Consumer in a B2B World by @ fearlesscomp [link] #cro #leadgen. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers.
FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
[B2B] The One Thing EVERY Company Needs Today
Inside the Mind of the B2B Buyer (a VERY popular article!) showed that B2B buyers today look for compelling content at every stage of the buying process. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. is a Chief Content Officer. The need for action is there. You get what you measure.
SMASHMOUTH MARKETING | THURSDAY, APRIL 22, 2010
[B2B] Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary
Results take time - In the world of B2B, sales cycles can be long. Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. Give it time and commitment.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
[B2B] Find New Customers: Definitive Guide to Making Quota
Want to read insights from the top experts in B2B Sales today? Looking to make quota in 2011? Want to learn how to deal with top sales challenges? Want to improve closing rates? Just click the image and download this … Continue reading → Demand Generation Sales 2.0
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, DECEMBER 20, 2013
[B2B] The State Of Social Business
Why research firms are screwing up content marketing Research: The 3 social media secrets of B2B buyers A surprising insight on social media measurement: Activity does matter Social media research, customer insight, and the power of the one. Related Stories Are businesses failing to find an ROI in social media? Another view.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[B2B] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
Is the trend going towards having a B2B marketing professional who is also very familiar with technology and the tools? What are the basic technologies and tools that a B2B Marketer must be familiar with? B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4.
B2B MARKETING TRACTION | FRIDAY, AUGUST 23, 2013
[B2B] Is Your Social Media Consultant an Expert or a Wannabe?
Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. 'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. But, I digress.
FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012
[B2B] 5 Keys to Successful Lead Nurturing
This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. Register here. But about 8 out of 10 of them will buy eventually. So how do you convert today’s visitors into tomorrow’s buyers?
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
[B2B] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Superb infographic by Voltier Digital that ran at Mashable that I HAVE to share today with our great fans. More and more good lead generation programs have larger and larger inbound components. Enjoy! __. Thanks to the Internet , marketing has evolved.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 19, 2012
[B2B] Sunday Learning | Shape-Shifting Dinosaurs – Great TED Video
Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers who helps companies craft world class demand generation programs. At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less.
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[B2B] How to turn a good white paper into a great lead generation piece
B2B Lead Generation: Great content or a great lead generation tool. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you. How to Find New Customers.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 8, 2015
[B2B] When social media marketing doesn’t work
was recently consulting with a B2B company that is at the beginning of their social media journey. They were still finding their audience and content footing and were not even sure their executive-level B2B customers were connecting to them in the social space. Your goal is not to create conversations. Figuratively, of course.
BUYEROLOGY | MONDAY, OCTOBER 11, 2010
[B2B] The 7 Principles of Buyer Experience Journey Mapping
The topic that day was "How World Class Organizations Innovate in B2B Markets." Executives must now account for one of the key transformational changes in the B2B buyer world. B2B is also B2P. While B2B is vastly different than B2C in many ways, it is still a business to people environment.
INBOUND MARKETING AUTOMATION BLOG | WEDNESDAY, SEPTEMBER 4, 2013
[B2B] Seven Ways to Boost Profits Using Sales and Marketing Automation
'Marketing and Sales Automation systems offer substantial profit opportunities for your B2B company. Marketing and Sales Automation will increase your revenues AND decrease expenses. It''s why our slogan says it all: Gossamar is the most intelligent way to grow and optimize your small business.