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  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    But when it comes to B2B marketing LinkedIn can be your most valuable resource. Social Media B2B ). Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. Not to mention, LinkedIn can drive traffic to your website and blog. Join LinkedIn groups.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [B2B] 4 Lessons in Serving Up Customer Success
    We recently launched a new and improved Oracle Marketing Cloud Success Program , a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. Tailor offerings specific to supporting your customers’ success. Be resource-oriented.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [B2B] 17 Content Marketing Tips For Any Size Budget
    The post 17 Content Marketing Tips For Any Size Budget appeared first on B2B Marketing Insider. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. Nothing. Videos.
  • TERMINUS  |  MONDAY, OCTOBER 26, 2015
    [B2B] 9 Account-Based Marketing Lessons Hidden in #MPB2B Tweets
    We had a ton of fun this week learning from all of the speakers at MarketingProfs 2015 B2B Marketing Forum. Here are 9 Tweets from #MPB2B and Why They Matter for ABM: Authenticity, transparency and simplicity is the new B2B voice. WRITE the way you SPEAK. dougkessler #mpb2b. — Amanda Maksymiw (@amandamaks) October 22, 2015. 1.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [B2B] 10 Worst Things to Do With a Qualified Sales Lead
    What’s the worst thing you think a B2B company could do with a qualified sales lead? Don’t forget to subscribe to the Marketo B2B Blog via RSS or follow us on Twitter. 10 Worst Things to Do With a Qualified Sales Lead was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Well, you know the rest.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 3, 2015
    [B2B] Are You Guilty Of Drive-By Marketing?
    appeared first on B2B Marketing Insider. I recently attended a meeting with Siegel+Gale , where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing” exactly?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [B2B] Personal review: Aprimo Lead Management
    With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers. Does Aprimo Lead Management Measure Up? found it well-designed and flexible. What do you think?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [B2B] How to Gain Real Traction with Thought Leadership: Interview with Chris Koch
    About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B. Related posts: Every B2B Company Can't Be a Thought Leader -- But That's Okay. Why is this ?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Everybody Writes — My Interview With Ann Handley
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Everybody Writes — My Interview With Ann Handley appeared first on B2B Marketing Insider. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. Noted.
  • THE ROI GUY  |  THURSDAY, JANUARY 23, 2014
    [B2B] Mind the Value Gap
    On one side, we have B2B buyers that have dramatically and permanently changed as a result of Frugalnomics: More Empowered – leveraging the Internet and social groups to self-educatate on your solution and the competition, taking ever more control of knowledge flows and engagement process. And Sales ?
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 12, 2015
    [B2B] How To Successfully Kill Employee Motivation
    The post How To Successfully Kill Employee Motivation appeared first on B2B Marketing Insider. Creating an environment that allows your employees to thrive is essential in creating a strong work culture. This will help promote growth, creativity, and an innovative work environment that will only result in success, for your brand.
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [B2B] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    After much celebration, we reveal what the FCC’s decision on Net Neutrality means and discuss research that shows B2B marketers are still talking about themselves too much. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Coca-Cola, Target, and Gawker.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 5 Steps To A Better Marketing Plan
    For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] Ten Use Cases for Content Curation in Marketing
    But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to&# site for information on an issue important to their customers. 
  • B2B LEAD BLOG   |  FRIDAY, MARCH 4, 2011
    [B2B] The Smartest Marketers Never Stop Learning
    MarketingSherpa just published three reports that compile what they’ve learned this year from in-depth research of more than 1,000 B2B marketers, including nearly 300 CMOs. MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook was just released this week. Links: 2011 B2B Marketing Advanced Practices Handbook.
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 21, 2012
    [B2B] The Pros of LinkedIn vs. Facebook for Professionals
    LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [B2B] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Online.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 14, 2011
    [B2B] Company Pages open new marketing doors on LinkedIn
    With this facility, LinkedIn becomes a much more powerful tool for B2B online marketing …far more useful than the Company Profiles feature that debuted in 2008. [.]. B2B Web Strategy Social MediaOnce upon a time, LinkedIn was mostly a tool for professional networking, job-hunting and recruiting. 
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [B2B] Is your SEO content suffering from Useless Box Kit Syndrome?
    For example, some B2B keyphrase choices have a B2C application. Many B2B sites are extremely feature-rich, but they don’t share why those features are important.  Your company is blogging on a regular basis. Your site has all the social media bells and whistles. The video shows a black box with a switch on top. The box looks cool.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [B2B] Stop Marketing in the Dark – sponsored by Act-On Software
    B2B Demand Generation | Stop Marketing in the Dark. Act-On Software hosted a webinar entitled “Stop Marketing in the Dark.&# The featured speaker was Jeff Ogden, President of the B2B Lead Generation company, Find New Customers. ( @fearlesscomp ). To learn about Jeff, please visit Who is the Fearless Competitor ?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [B2B] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. He can be reached at Kenny at spiceworks.com.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [B2B] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [B2B] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The 2 Rules of Sponsored Content appeared first on B2B Marketing Insider. Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Why are these important for brands?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 16, 2015
    [B2B] True Marketing Integration Still Eludes CMOs
    The post True Marketing Integration Still Eludes CMOs appeared first on B2B Marketing Insider. Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. wonder if Indiana Jones is available? Technology to the Rescue. How do we know they want it? The Technology Conundrum.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2011
    [B2B] Fire for effect when you can't get a bead on your market
    B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I've learned is that if you cannot target your dream customer directly, you can target everyone around him. Image via Wikipedia. by Chris Abraham. In that time, we've learned quite a lot.
  • REVENUE JOURNAL  |  SATURDAY, AUGUST 6, 2011
    [B2B] Software CEOs are missing massive revenue opportunity
    In interview after interview, buyers of B2B software are all telling me the same thing about how they bought, where they are now, and what they wish software vendors would do for them. This was their buying process: After careful analysis, weighing all the tradeoffs and putting several vendors through their paces, they decided who "won."
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [B2B] Marketing Mistakes: Focusing On Activities Instead Of Results
    have explained already that I think the biggest B2B marketing mistake  is putting your company and not your customers first. And focusing Subscribe to the B2B Marketing Insider Blog. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin.
  • B2B MARKETING ONLINE  |  THURSDAY, MARCH 4, 2010
    [B2B] Market research: A survey or crystal ball?
    B2B marketing is one such microcosm and we have our own confidence survey in the form of the B2B Barometer conducted by Circle Research, The IDM and ABBA. My friends say I’m odd. It’s unusual, they say, to become animated when talking about business. There was also grumbling at the last minute nature of the invite.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [B2B] The Need for Speed: Why You Need Speed for Google and your Customers
    Fearless Competitor named the #1 B2B blog of 2012 by BuyerZone.com  Thanks for the kudos! This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. This blog is powered by WPEngine. Your blog should be too! Both for SEO and real life customers.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [B2B] The 15 Best Content Marketing Videos Of 2015
    B2B Content Marketing Tutorials. 1. The post The 15 Best Content Marketing Videos Of 2015 appeared first on B2B Marketing Insider. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Fernandez.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [B2B] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.” Isn’t that the only metric that matters?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [B2B] The 50 Best Startup Tools For 2016
    The post The 50 Best Startup Tools For 2016 appeared first on B2B Marketing Insider. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. So how do you know which ones to choose? Sales Tools. Data/Analytics Tools.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [B2B] The 3 Most Important Content Marketing Questions CEOs Should Ask
    This post originally appeared on The Artillery B2B Marketing Blog  (photo credit: DonkeyHotey ). The post The 3 Most Important Content Marketing Questions CEOs Should Ask appeared first on B2B Marketing Insider. As CEO of a company moving to content marketing, are you wondering how to set the right course? What is the content’s focus?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [B2B] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Monty Python And The Marketing Bridge Of Death appeared first on B2B Marketing Insider. Have you ever faced the Marketing Bridge of Death ? What is your quest? But we had a problem.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [B2B] Marketing Automation and SMBs – an Overview
    The interview covered a range of ideas within that topic area and I wanted to share some of my extended answers with the B2B Lead Roundtable Blog audience. B2B Marketing: 7 tactics for implementing marketing automation from a fellow brand-side marketer [More from the blogs]. Why marketing automation software is relevant to SMBs.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [B2B] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. Source: Satmetrix ) Tweet This Stat! 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. so we can solve them! Source: MindFire ).
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [B2B] 4 Things Content Marketers Can Learn from The Onion's Editorial Process
    While this level of editing isn’t feasible for most B2B content marketers, there is a lot we can learn from The Onion ’s editorial process. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. How the process works. Focus on headlines.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [B2B] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. In B2B sales, one authoritative study has found that buyers are now at least 57% through their purchase before they first contact the seller. Once underway, here''s what needs to happen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Getting Close: 3 Resources for Removing Business Silos
    Marketing Efficiency B2B alignment tips bridging the gap removing silos sales and marketing alignmentby Amanda Batista | Tweet this In the spirit of coming together on Valentine’s Day, check out these resources to help bridge the gaps within your organization. In the cloud!
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [B2B] Tapping Social Networks for Business: Interview with @ClaraShih.
    What are some other ways that social media can be advantageous in the B2B environment? B2B has many of the same concerns that B2C might have – you want to have good branding, you want to hire good people, you want to be able to innovate on your products and social media is ideal for all of these use cases. It becomes a personal brand.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [B2B] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers and outperform the status quo. He is the record holder in assists and steals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [B2B] Best Social Media Management Tools for Small Business Owners
    The app connects to Twitter and Facebook, as well as LinkedIn, which makes this app another good option for B2B companies. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Of course, if you want more versatility (additional profiles, analytics, etc.), Hootsuite / Seesmic. Tweetdeck.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [B2B] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    At a recent IDM B2B conference there were indeed some fantastic examples of marketing innovation. NO: B2B marketers have learned to up their game and find new ways of innovating. YES: Confidence is still lacking in forging ahead with real innovation. Chris Wilson, chair of ABBA and managing director at Earnest. I'm not convinced.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 7, 2010
    [B2B] A top 10 of copy writing hates
    So why do we see so many bad examples of copywriting when it comes to B2B marketing? This is a fault that is more prevalent in B2B copy than B2C. Open - the most hideous of B2B creative. Compelling copy is at the heart of any successful creative execution. This got me thinking about the things that I hate seeing in copy. Vomit!
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [B2B] Three Tips to Get Manufacturers Started with Social Media
    Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [B2B] Virgin America tackles cross-identity marketing
    If you, as a marketer, in B2B or B2C are not doing your best to jump on opportunities to identify different identities, and then take the needed steps to engage, you may be missing a significant opportunity to broaden your engagement with your buyers throughout the overall revenue engine. The point, however, is interesting.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [B2B] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Additionally, nearly 82% of B2B buyers have less time to devote to reading and research — this puts a premium on buyers’ time. by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. Are you cultivating a role in the ‘circle of trust’?
  • CRIMSON MARKETING  |  TUESDAY, APRIL 30, 2013
    [B2B] 4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads
    recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool.  “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more. Scrutinize the group’s activity. 3.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [B2B] In the Content Marketing Kingdom, Third-Party Experts Rule
    B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. suggest more and more B2B marketing leaders look for top experts. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. ” Amen, Phil.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [B2B] Lead Generation: 81% of marketers use email marketing
    On the MarketingExperiments blog (sister blog to the B2B Lead Blog Roundtable), we’ve found website optimization to be a very effective tactic, with double- and triple-digit lifts in reach for marketers. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? Click to enlarge.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [B2B] How Corporations Can Build Trust Today
    Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Lead Generation Companies: Trust is the critical ingredient. Richard Edelman shares high level insights for top executives on how to earn trust in business. He explains in some detail how the world has changed. Excellent insights and highly recommended.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [B2B] How the buying process has changed.
    We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. This has all changed now; it all starts with a search. The post How the buying process has changed.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [B2B] Marketing Enablement and The Technology Stack
    The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8% “The Stack” is being written about quite a bit lately and with good reason. More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. It was a lot more than two. Not sure where to start?
  • TONY ZAMBITO  |  SUNDAY, MARCH 13, 2011
    [B2B] The New Buyer Experience Economy
       This is most notable in the B2B spectrum of marketplaces.   As the digital age takes root into the fabric of our economy, CEO’s today, and most appropriately those in the B2B marketplaces, must begin to think about the new era of the buyer experience economy and how it impacts their organization.  In 1999, B.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 27, 2012
    [B2B] Search Marketing on the Cheap
    B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Find out the free techniques for search marketing that everyone with a Web site needs to know. Don’t let the investment you’ve made in your Web site go to waste. Search marketing doesn’t have to cost an arm and a leg.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [B2B] A content marketing framework for the digital age
    Are we at a point where there is a blurring line between B2B and B2C marketing? B2B buyers are also B2C buyers, of course. B2B and B2C marketing mechanics are fundamentally the same. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. thought this was bold and honest. And why not?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [B2B] Ted Talks: Hannah Brencher: Love letters to strangers
    Grab the free white paper on B2B demand generation How to Find New Customers at top right. Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads? And the response she got was remarkable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [B2B] Why Your Website Needs a Good Cleaning
    In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we?
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 27, 2012
    [B2B] Overcoming Your Fear of Social Media
    Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 25, 2014
    [B2B] 5 Books to Recharge Your Strategy in 2015 and Beyond
    Pulizzi offers real world examples of both B2B and B2C companies leveraging smart content marketing to drive real business. For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. Check them out! 1. The book will be available January 6. 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [B2B] Stop Being Snubbed On The Buyer’s Journey!
    If you were a hitchhiker on the B2B highway, would customers pick you up? appeared first on B2B Marketing Insider. Or, would they stick their disapproving and down-turned thumb out? Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [B2B] What Exactly Do You Do?
    So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [B2B] Content Marketing and Sales Enablement Must Get Married
      A recent meeting with a B2B organization illustrated this dynamic for me.  Turn B2B Buying Into a Social Experience (buyerpersonainsights.com). Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America. 
  • INBLURBS  |  THURSDAY, NOVEMBER 17, 2011
    [B2B] Inbound Marketing the Easy Solution to get endless Business Leads
    Further sources: Why B2B should use Inbound Marketing to master Social. To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Still there are companies which do not act in this medium. What does it mean for your business? and Duncan Aviation Inc.
  • MI6 MARKETING AGENCY  |  SATURDAY, JUNE 25, 2011
    [B2B] Top Posts This Week
    Source: B2B Lead Roundtable Blog) | Read the annotated post here. 4. Source: B2B Marketing Insider) | Read the annotated post here. 9. The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers. Remember that the people that read these posts are professionals with an interest in B2B marketing and business development.
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [B2B] The Manufacturing Marketing Standard
    The first issue, “Assembling Your Digital Marketing Plan,” covers these essential topics: Key findings from The Content Marketing Institute’s “2015 B2B Manufacturing Content Marketing Report.” Assemble Your Digital Marketing Plan. Why Gmail Sponsored Promotions are the future of advertising for manufacturers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [B2B] This is why I am not reading or tweeting your blog post
    Check out B2B Marketing Sales Leads, a sales lead generation program” Ewwww. Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” Maybe one of them is yours? Here Sell me baby. “What’s in a Word?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 17, 2015
    [B2B] 3 Benefits Of Having A Virtual Marketing Team
    The post 3 Benefits Of Having A Virtual Marketing Team appeared first on B2B Marketing Insider. The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. Here’s a closer look at three benefits of having a virtual marketing team. 1.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [B2B] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    B2B’s biggest social media screw-ups by {grow}. Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. How to create B2B social media policies by Chris Koch’s B2B Blog. Social Media for B2B Marketing. Why B2B companies need social media too by iMedia Connection.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 8, 2012
    [B2B] 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    B2B Marketing expert known as the Fearless Competitor. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [B2B] 5 Steps to Feed the Content Beast
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Step 1:  Pick a Strong Topic.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [B2B] LinkedIn: How to Properly Plant It into Your Social Media.
    Author: Kent Huffman | Website | Twitter tagged in #B2Bchat , B2B , B2B Marketing , LinkedIn , Social Media , social media strategy B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [B2B] The Most Important Marketing Metrics
    The post The Most Important Marketing Metrics appeared first on B2B Marketing Insider. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.
  • BUYER INSIGHTS  |  FRIDAY, MARCH 11, 2011
    [B2B] Behind The Scenes At Procurex – The Buyer Thinktank
    Ray Collis, Author of the B2B Sales Revolution visits the event for Seller Insights to find out the implications for salespeople - sales strategy and sales skills. Buyers gather at Procurex in Birmingham's NEC - on the agenda is how to buy better. Video
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [B2B] The Real Time Marketing Myth – How To Win The Superbowl
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The Real Time Marketing Myth – How To Win The Superbowl appeared first on B2B Marketing Insider. ” You can follow them on Twitter too (@ RTMSucks ). Content Marketing
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [B2B] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Read on for insights into how one B2B company mindfully repurposes its content. About the author: Jim Burns is the Founder and CEO of Avitage , which helps B2B marketing and sales organizations establish and operate a "continuous content publishing engine" to create , manage and deliver content. Re-imagining in Action.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [B2B] Props to the Channel: Partners of the Year 2013
    We have had the tremendous cooperation from our customers and a remarkable asset has been our colleagues at BBN The Business Branding Network developing highly sophisticated strategic tools for leading b2b customers,” said Timo Kruskopf, Managing Director at ID BBN. Partners of the Year 2013. Rookie Partners of the Year 2013.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 18, 2011
    [B2B] Designing Metrics for Online Customer Communities
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. So, when the "what has community done for me lately" question get launched, panic sets in and people start to make dashboards and spreadsheets and charts galore. e.g. lurkers can get high value!
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [B2B] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. Online Video.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [B2B] Adios Marketo. It was fun!
    The most exciting is our new weekly B2B marketing show, Mad Marketing TV , sponsored by Act-On Software - a young and aggressive Marketo competitor. Jeff Ogden is the President of the B2B demand generation company, Find New Customers. Marketo will always have a special place here at Find New Customers – they got us started.
  • SALES ENGINE  |  THURSDAY, JANUARY 7, 2016
    [B2B] Features, Functions, and Benefits Are for Closers
    The culture has shifted to where people just don’t want to talk to a sales person until they’re sure they have a problem you can solve (which is an issue for many B2B companies offering complex solutions while their prospects might not even know that they have a problem yet). But features, functions, and benefits are only for closers.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    How B2C & B2B Email Deliverability Differ. The boundaries between B2C and B2B email delivery often overlap,” Shine Lyui notes at the very outset of this piece. SEO Basics: A Checklist for Content Marketers. Kaila Strong – January 23 rd , 2015. How Multi-Location Call Tracking Boosts Your Marketing ROI. But it’s become bland.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [B2B] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. Your Website. Landing Pages. Take your fill. Features. Blogs. Newsletter .
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [B2B] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Power of lead nurturing in B2B. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. Register today. ” Jim Lenskold of The Lenskold Group. Jeff Ogden. People do.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [B2B] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals. Decide HOW you will measure results.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [B2B] Looking for Sales Leads? | Don’t Put Everything into the Social Media Basket
    B2B Demand Generation | Best Sources of Sales Leads. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. While social media may be the prettiest girl at the ball, this study done by demandbase shows that she’s not the best there. In fact, she’s not even close.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [B2B] Always Be Helping vs. Self-Promotion
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Are they right? Maybe they are. want to know what you think.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 18, 2011
    [B2B] The Phases of a Customer Relationship
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Nothing (Does not know who you are). What do you think?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 22, 2012
    [B2B] Lead Optimization: 10 audience questions answered
    Learn more about the importance of data: “ B2B Marketing: Building a quality list.” Find out more about the critical importance of ULDs and how to build one: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.” What does it mean to “enrich data” and “merge/de-dupe”?
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [B2B] The Four-Letter Words Of Business Storytelling
    The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Why Professional Photography Matters On Your Website
    SEE ALSO: The Top 11 Mistakes Your B2B Website Should Avoid. Your B2B website should be one of your firm's greatest assets. Related Stories AEC Firms: Your Website is One of the Most Important Things You’ll Build How to Balance Website User Experience and SEO The Top 11 Mistakes Your B2B Website Should Avoid.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 5 Ways to Deal with Change for Successful Marketing
    The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Tweet As marketers, we deal with a lot of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even Even our customer buying process has changed.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [B2B] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  There are a ton of fresh B2B marketing ideas out there.  We are active in creative video and visual communications.  Always loved that. 
  • ANNUITAS  |  TUESDAY, JUNE 10, 2014
    [B2B] Why You Need a Content Marketing Strategy
    According to the 2014 B2B Content Marketing Benchmark Study by Content Marketing Institute and MarketingProfs, only 44% of B2B marketers have a document content marketing strategy.  In addition, only 73% have someone who oversees content marketing strategy. Content marketing is at the heart of what we do as marketers these days. 
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [B2B] LinkedIn Adds Display Network and Lead Gen Suite
    LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. This also signifies a major emphasis on attracting the B2B crowd, and it is likely there is much more on the horizon.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [B2B] The Trouble with Klout
    In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [B2B] CPA Content Marketing: Four Examples of Superb Content by Accountants
    B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. As more purchasing decisions are made online and more firms embrace content marketing, only accounting firms with extraordinary content will stand out in the new B2B marketplace.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [B2B] How to Attract Prospective Buyers
    B2B Lead Generation | How to Attract Prospective Buyers. Jeff Ogden is President of the B2B lead generation company Find New Customers “ Lead Generation Made Simple ”  Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. What do you think? sales funnel sales leadershi
  • DOCALYTICS  |  THURSDAY, MAY 28, 2015
    [B2B] Social Selling Tips: Share With Your Network in Mind
    That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn. With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post.
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