Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. 8 tips for marketing to existing B2B customers. That’s where customer retention comes in.

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

B2B technology and SaaS companies are set to embrace product marketing en masse, as they seek to gain the edge and build lasting success. Many more B2B brands will join the audio content wave, increasing the volume of content and driving up the need for quality and differentiation. What to expect. How to take advantage. What to expect.

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How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones.

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Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news.

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Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it.

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Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content. Want to explore differentiation and give your content marketing strategy a kick up the ass? Then you’re in the right place. Some good, some bad.

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The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.

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